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Morgan Stanley Technology, Media & Telecom Conference 2026

Mar 2, 2026

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

Really excited to welcome to this conference and the stage Hugh Johnston, CFO of The Walt Disney Company and also my future boss. Hugh, thanks for being here.

Hugh Johnston
SVP and CFO, The Walt Disney Company

Nice to be here, Ben. Be nice.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

Absolutely. Absolutely. This is the first conference Disney's, I think, participated in, investor conference anyway, since the succession announcement was made. Josh begins, I think, his CEO tenure in a couple weeks. What's your message to shareholders and investors as they sort of assess the decision to name Josh CEO, Dana Chief Creative Officer? Maybe you could talk a little bit also about the reaction inside the company.

Hugh Johnston
SVP and CFO, The Walt Disney Company

Yeah, happy to talk about that. A couple things really that I think is relevant for this audience. Number one, the board really went through an extremely thorough process, as some of you may have seen 'cause it was certainly reported all over the media. It probably went on for about a year and a half. I would tell you they looked internally, externally. They really pushed hard on the candidates and I think came to a conclusion that is a terrific one. You have Josh, who's a terrific growth-oriented executive. You have Dana, who's a terrific growth-oriented executive on the creative side.

The fact that, not only do we have Josh in place, I'm looking forward to his leadership, but we have the entire team staying together, is something that I think is a little bit unusual for corporate CEO successions. Frankly, inside the company, both of those leaders have tremendous followership, and they work incredibly well together. I think it's gonna be a fantastic combination, and we'll have a lot of fresh eyes on what we do.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

What's been the reaction inside of Disney? Obviously, this was much anticipated internally as well.

Hugh Johnston
SVP and CFO, The Walt Disney Company

Yeah. People are excited. People really do cut across businesses and they do have strong followership, not just within their own businesses, but more broadly, there's a lot of energy there in terms of people being excited about Josh, being excited about the fact that this process was also handled so smoothly. You all know some of the history of Disney and CEO successions going all the way back to Michael Ovitz. This couldn't have been more different than that. It was a really smooth, well-run process with minimal drama.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

That's great. You know, the media industry broadly, Hugh, and Disney specifically has gone through a lot of change, you know, over the last decade. You come from, you know, outside of media. You obviously spent many years at Pepsi. You're on the board of companies in a whole bunch of different industries. How would you describe Disney's sort of business model and strategy?

Hugh Johnston
SVP and CFO, The Walt Disney Company

Yeah. It's interesting because I often hear from investors that Disney's very complicated and it's hard to understand at times. Honestly, once you distill it down, I think it's actually the business model is pretty straightforward. Our goal very simply. First, our mission is to entertain the world. No surprise with all the IP we have and all the capability we have. Beyond that, what we really do is compete for people's entertainment time, right? We produce engaging entertainment, we compete to get more and more of their time. How do we do that? Two very simple engines. Engine number one is the creative engine, you know we have tremendous IP in the film studios. You know we have tremendous IP in the TV studios.

ESPN, in a lot of ways, has its own form of IP in terms of the fact that it produces sports in a different way and it has that one thing that people just can't get enough of, which is sort of live unskippable entertainment. To me, that's the creative engine that really drives the engagement. From that, we have monetization engines that again, I would argue are pretty simple. We have B2B transactions, things like affiliate fees, license fees, and advertising sales of course. Then we have consumer transactions, which are very simply subscription fees, lodging and park tickets and cruise tickets. That's it. That's the entirety of the business model. I tend to view it as much more straightforward, and I think a lot of times people get caught up in the detail.

When you elevate out of it's a relatively simple model. In terms of strategy, what is it that we're trying to do? Our goal, as I said, is to engage and try to get more and more of consumers' entertainment time. How do we do that? We do that primarily by trying to create terrific entertainment that is engaging and gets more of their time. It pulls more people into our ecosystem. We then try to increase monetization, and then we try to go to new areas to bring more people into our ecosystem, particularly within our streaming ecosystem, both with entertainment that's created inside of Disney and outside of Disney. That strategy is very effective in driving a lot of cash flow.

As a result of generating that, we have the opportunity to create a real earnings compounder that has many, many layers of competitive advantage and is a really, really durable company in terms of creating earnings growth. I do tend to view it as very simple.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

Yeah. You've mentioned streaming and obviously technology plays a huge role in that. Big focus at this conference, all things AI. How are you thinking about what gen AI can mean for Disney and its business when you think about the organization and how it goes about executing the strategy?

Hugh Johnston
SVP and CFO, The Walt Disney Company

It's incredibly exciting for us from a variety of perspectives. Obviously it's a game-changing technology in terms of the way people engage. But the way I think about it is five relatively straightforward platforms. Number one is video creation and production, and that's something that we're obviously digging into in a significant way and just created a significant relationship with OpenAI. Number two is guest management inside the parks, making their experience better, more personalized, more entertaining. Number three is managing the large cast that we have running the parks. Number four is connecting better and more personally with consumers in the streaming service. Last is making our back-office people more effective and more efficient.

Those five big platforms all have the potential to either drive a lot of revenue for the company or alternatively, to reduce costs for the company, which gives us the opportunity to either deliver more earnings to the bottom line or to reinvest back in the company. In addition to that, the only other thing I would note is AI does offer the potential to make people more efficient in the way that they do their jobs and the way that they run their lives, which frees up more time for them to entertain themselves. I also view it as a natural tailwind for our category, and it does offer an opportunity for extra growth in our category.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

That's great. Before we dive into the businesses, Disney reported its first quarter, fiscal first quarter relatively recently. You reiterated your full-year guidance for adjusted earnings. Can you talk a little bit about how the year is tracking and your priorities for the remainder of 2026?

Hugh Johnston
SVP and CFO, The Walt Disney Company

Yeah. I mean, we feel like we're off to a great start. Just as a reminder, the guidance that we gave was we would achieve double-digit EPS growth in 2026 and in 2027, and we had this weird nuance called the 53rd week, which comes up about every six years. It's adjusted for that, so it's a clean double-digit EPS growth for both of those years. If we then get into some of the specifics of the businesses, all of the businesses I think are performing very well right now. We feel great about where entertainment is, and we certainly have a good movie slate for the rest of the year. Sports is obviously doing tremendously well, and we feel terrific about the parks and cruises business.

To get a little bit more specific, as we think about it, where entertainment is for Q2, and again, just as a reminder, we said that profits in Q2, operating income, would be roughly level. We said we would deliver $500 million of SVOD operating income, which is up $200 million year-over-year. That's while we're investing in the business, both in technology as well as in content, particularly international content. We said that the experiences business would grow revenue about 5%, so roughly 5%. We said operating income would be up modestly for the quarter. The reason it's only up modestly with the 5% revenue growth is we have some one-time costs with launching ships and dry docks, so there's some timing elements to it.

Last but not least, we talked about sports as being really a Q4 story, driven primarily by the timing of rights, in particular the NBA and the WWE, which will be up 8% in Q3. The profitability will be skewed more towards Q4. Overall, we feel like we've got a lot of momentum in the business and really do feel that we're making the right investments and the right moves to continue and sustain that growth for an extended period of time.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

You mentioned the 53rd week. I know it's a unique aspect to Disney, and I think it's only, as you said, every once every six years. Can you just remind us how that impacts kind of the phasing of earnings every year?

Hugh Johnston
SVP and CFO, The Walt Disney Company

Yeah. Interestingly too, it is an unusual thing, and then we had it back at PepsiCo as well. I thought I was gonna get away from it, and I didn't get away from it, unfortunately. Anyway, the 53rd week on a, on a full year basis is obviously it's 1/52nd. The, the impact is low single digits on a, on a full year basis. It's all in Q4 obviously. That, that's where the extra week occurs. A little bit more substantive in Q4. From an operating income perspective, it has a bit more impact on operating income in the sports business as well as, in the experiences business, less so in the entertainment business.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

Great. Why don't we talk a little bit more about streaming?

Hugh Johnston
SVP and CFO, The Walt Disney Company

Yeah.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

Obviously a huge focus in the market and at the company. Your SVOD assets today, north of a $20 billion business. You're growing revenues double digits. Last time you reported subscribers, you had a business approaching 200 million subscriptions. That's real scale. What's the growth opportunity from here? Like, how do you size up the opportunity, and how do you go about getting it?

Hugh Johnston
SVP and CFO, The Walt Disney Company

Yeah. We, we do feel good about what we've built. If, if you take a big step back, the global television market is about $500 billion, and we only have about $20 billion of it. Now, we feel great that we built this $20 billion business for SVOD, but it's still only $20 out of the $500. We feel like there's an awful lot of opportunity left for us to go and get. Where specifically does that opportunity lie? Domestically, U.S. and Canada, the opportunity is much more about engagement. Household penetration is pretty high, but getting number of hours per week watched is the opportunity that we have. The way we'll get after that is primarily through product improvements, and we'll talk a little bit more about that later.

Internationally, the penetration is much lower, so we have a significant opportunity to achieve higher penetration internationally. With that, it will require some investment. That investment won't be disruptive to the overall algorithm of the business, but it is something that we're gonna do to ensure that we take advantage of that growth opportunity as well.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

Hugh, does Disney, on that last point on international, does the company have the kinda global infrastructure, kinda local presence you need to really execute well on international streaming?

Hugh Johnston
SVP and CFO, The Walt Disney Company

Yeah. We've really built it over the course of the last couple of years. We've got new teams in Europe. We've got new teams in LatAm. We actually have some new teams in Canada. We've really kind of built up the capability both in terms of getting content created, but then in addition to that, marketing that content and getting it produced such that we could really take advantage of the opportunity that we see internationally. Now, we're not gonna do that by just trying to sort of spend money all over the world. We're fairly focused on how we're looking to do that. In particular, I'll mention a couple of markets. Japan and Korea, we expect to focus on particularly with Japanese anime and with Korean dramas where we've been very, very successful.

Latin America, we'll be leaning heavily into reality, into sports TV, and then of course the telenovelas that are so popular down in Latin America. Last but not least, in Europe, we'll be doing a fair amount in general entertainment, both scripted and unscripted, primarily focused on Western Europe. Put all of that together, what we're really doing is the Disney content actually plays very well as tentpoles internationally, so when we launch a big movie, we clearly get a surge in demand, but then you do get some churning out. By virtue of filling in with international content, we'll stop the gaps between the tentpoles such that we retain and we maintain the penetration that we've achieved with the tentpoles.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

Right. That's on the content side. Let's talk about product.

Hugh Johnston
SVP and CFO, The Walt Disney Company

Sure.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

That's another area you guys have highlighted as an investment focus in streaming. What's happening there? I know you have a new homepage for Disney+. What are some of the big product initiatives?

Hugh Johnston
SVP and CFO, The Walt Disney Company

Yeah. I mean, as you mentioned, the homepage and increased personalization is a huge opportunity for us. If you look at our history, we had Hulu, which was sort of its own independent entity, we had Disney+, which was launched on BAMTech technology. We're really now bringing all of that together in a much more substantive and effective way. By virtue of combining the watch histories, right, it makes the recommendation engines that much more powerful. We get to know consumers much more deeply. In addition to that, launching things like on Disney+, a vertical capability, which obviously unlocks mobile in a more significant way, is an opportunity for us.

In addition to that, we've really redone our ad tech stack in a way that allows us to target for advertisers much more effectively. Beyond that, without getting into some of the specifics, we certainly look at Disney+ as not just a platform for Disney content. It certainly is that, but it's got the potential to do so much more as a platform more broadly for entertainment. When I talk about us having the mission of trying to entertain the world, that's what I'm talking about, is the ability to basically use it as the place where people go daily for entertainment.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

Sticking with technology, we talked about AI before, but Disney made a pretty big announcement with OpenAI.

Hugh Johnston
SVP and CFO, The Walt Disney Company

Yeah.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

I think that was last year, investing in the company, but a partnership with Sora. Maybe you could talk a little bit about your ambition there and sort of why that agreement makes sense for Disney.

Hugh Johnston
SVP and CFO, The Walt Disney Company

Yeah. I mean, for a variety of reasons. Obviously, what's happening in AI and the ability for people to generate their own content is super exciting for us. There's a lot of demand for using our IP as they do those types of things. The agreement we reached with Sora was we give them a limited number of characters. It's not the entire Disney portfolio of characters, but a limited amount of IP, which could then be featured as people produce video inside Sora. The other interesting part for us, though, is with that content, we can now incorporate those Sora videos into our Disney Plus app. There'll be a new feature that enables that.

By virtue of doing that, it allows us to get access to short form in a significant way and in a way that's authentically Disney. In addition to that takes advantage of the vertical capability that we have because people do wanna watch those things on mobile, and they typically do it on their phone. When you put it all together, it offers us the opportunity to engage consumers again in a different way and achieve that goal of driving number of hours per week watched up on the Disney+ side, which obviously has multiplier effects for the rest of the business.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

That's great. Last thing I wanted to ask you on the streaming front, you have announced plans to bring Disney+ and Hulu together-

Hugh Johnston
SVP and CFO, The Walt Disney Company

Yeah.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

... into a single app. This is not a small project, I'm sure, internally. How is the team planning on executing that in a way that's, you know, not disruptive to the customer and additive to the business?

Hugh Johnston
SVP and CFO, The Walt Disney Company

Yeah. In a couple of ways. One, obviously, we're gonna over-communicate to customers what's going on with that. That said, our view is we're gonna make it so much of an enhanced experience for our customers that, in fact, they're gonna want to be a part of this new Disney+ app. Now, what does that mean? From the inside of the company, we're gonna combine watch histories, combine a lot of the data. That enables us to create much more sharp recommendations in terms of things that you may like or things that you would wanna watch. We'll do that both with things that people have authenticated themselves for, but other things that they haven't subscribed for with the hope that we can also market and upsell to them.

Our view of it is it will be a much, much friendlier app. The homepage will be much more customized for the individual. Over time, we're hoping that people will sort of, we'll be able to increase monetization per consumer by virtue of offering them features that they're interested in and they're interested in subscribing in as well. That said, if you're really someone who only wants one thing, you just want Disney+, you just want Hulu, you'll still have the opportunity to do that. As you might imagine, with price points and with marketing, we're gonna encourage people to bundle and take more and more of the content that's on Disney+. We are really, really excited about it, and that's something that'll be on our doorstep at year-end.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

Great. Okay, let's shift over to the film business, which, you know, plays a really significant role at Disney, much more than just simply, you know, box office results. How would you describe the company's film strategy? How does it connect to the broader mission or broader goal of growing earnings double digits?

Hugh Johnston
SVP and CFO, The Walt Disney Company

Yeah. If you go back to where we started on basically having the IP engine, the film studios are one of the keys to the IP engine, right? Whether it's generating new creativity or whether it's building on some of the existing stories we have. Our goal is to do a balance of both. That value creation in the form of coming up with new highly engaging content is what lets the ecosystem really work well. In terms of specifics on the content, obviously we've got a broad array of studios, some of the biggest brands in entertainment, and we've got a terrific creative team that's capable of leveraging those assets to create new and better, and more refreshed and interesting stories.

The other piece to keep in mind on that is once we do create a new piece of content, our ability to monetize it has never been greater, much more so than it might have been five or 10 years ago. I'll use an example to talk about that. Zootopia 2, the film. If you have kids, you're probably familiar with it. Zootopia 2 was a huge hit, global box office unto itself, $1.9 billion in global box office. On top of that, it was also the biggest foreign film in the history of China. That was great because it obviously created a global market for us. In addition to that, we've got a Zootopia Land inside of Shanghai Disney.

That Zootopia Land, literally people were flocking to as the movie came out, people were so energized and excited about it. That's yet another monetization opportunity. In addition to that, before the film even came out, we saw the original Zootopia get watched an awful lot on Disney+. People kinda came back to the franchise and wanted to refresh themselves on the first Zootopia. With that, obviously Zootopia 2 came on and that was watched quite frequently as well. That gave us the opportunity to market the rest of Disney+ as well. On top of that, even consumer products and the other global parks were the beneficiaries of the film.

Overall, the film studio is sort of a multiplier effect or a flywheel, so to speak, that generates an awful lot of revenue for the company.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

I know you're the finance guy at Disney, but any top film recommendation for what's coming the rest of this year?

Hugh Johnston
SVP and CFO, The Walt Disney Company

I don't know. You know, that's a little bit like asking who's your favorite kid. I'll say it this way. We have four big ones coming in the balance of the year. Moana Live Action, Mandalorian, The Devil Wears Prada 2, and Toy Story 5. I do think Mandalorian and Toy Story 5 look like they're gonna be big hits. The other two, I think, are extremely promising films. I'm excited about all of them, and I think they'll help us a lot in the balance of the year.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

Great. All right, let's shift over to sports-

Hugh Johnston
SVP and CFO, The Walt Disney Company

Yeah.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

... ESPN. you know, sports can remain as popular and culturally relevant sort of as ever. We saw that with the Olympics certainly recently. When Bob came back, he talked about transitioning ESPN to sort of a digital future. That sort of started with the launch last year. How would you assess where ESPN is in that kinda technology evolution, and what is the role of this business in the overall Disney strategy?

Hugh Johnston
SVP and CFO, The Walt Disney Company

Yeah, it's interesting. Let's go digital first on that. If you sort of look at ESPN and the history of it, ESPN's always been sort of the digital source of sports information, right? It really is sort of the record where you go if you're looking for information on sports more than any place else. To me, the direct-to-consumer product, which we launched last year, is just a logical extension of ESPN's sorta place in the sports ecosystem as being the place of record for all things sports. In addition to that, if you sorta think about ESPN, we weren't gonna do DTC simply by saying, "Okay, let's take what we put on linear television and now move it into a streaming ecosystem." We wanted it to be more substantial.

We wanted it to be more engaging. I think we've actually pretty well accomplished that. Particularly for a younger sports consumer, they like to be engaged. They don't just sit and watch sports. They wanna socialize around it. They wanna bet on it. They wanna engage in fantasy on it. They actually wanna engage in e-commerce on it. That's exactly what we built with ESPN DTC, was the ability to do all of those things. I do feel like we've made very good progress on that front. In addition to that, created some specialty features that you can only find on mobile. In particular, I mentioned Verts for, you know, basically a vertical screen for Disney+. We launched that first on ESPN, and it's proven to be incredibly popular as people watch highlights.

If you are a sports fan, the one recommendation I do have for you on sports is watch what we have on there called SportsCenter for You. The more the ESPN app knows you, the more it will deliver a tailored SportsCenter, about five to six minutes, that is literally your teams, and it will be the announcers that you recognize describing the action, along with the analysts that we have. It's a superb product. You couldn't do it without artificial intelligence. By virtue of using AI, we literally have a SportsCenter for Ben and a SportsCenter for you and Carlos and Christian, and for hopefully all of you before the end of the day.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

You guys recently closed your NFL agreement.

Hugh Johnston
SVP and CFO, The Walt Disney Company

Yeah.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

The NFL is a big focus of investors right now, given some of the comments they've made about their rights payments. Can you talk about what this agreement entails for Disney? How does being in business with the NFL even more help ESPN?

Hugh Johnston
SVP and CFO, The Walt Disney Company

Yeah. I mean, certainly for one, the NFL is obviously one of the best sports properties in the world right now, right? I mean, the level of enthusiasm, the level of engagement for NFL football is terrific. What we've done by virtue of getting closer to the NFL is a couple of things. Number one, we picked up a couple of valuable assets which will actually make ESPN even more engaging. We've taken over the NFL Network and over time you'll see NFL Network content integrate its way into ESPN. Certainly very excited about that. Number two, we merged their Fantasy Football business with ESPN's Fantasy Football business.

We really will have kind of the mega Fantasy Football business, which obviously offers a lot of opportunity for engaging because if you're into the Fantasy Football, it's something that you're doing pretty much on a daily basis. In addition to that, we also have the opportunity to market RedZone, which is a super popular product through linear channels. It gives us, again, another opportunity to monetize the relationship that we created with the NFL. On top of that, we created a commercial agreement with them, which entitled us to pick up some more games. Also extended our agreement on the NFL Draft, which obviously is coming up in a couple of months and people are super enthusiastic about the NFL Draft.

Just gives us the opportunity to work more and more with the NFL on coming up with creative ideas to sort of generate more growth for ESPN. In terms of that agreement, it does a great job with allowing us to get even more deeply into what's obviously is an incredibly popular sport. Beyond that, in terms of where does ESPN sit in the ecosystem for The Walt Disney Company, frankly, it's important unto itself. It's a great business. It has high engagement. In addition to that, if you think about sports as being one of the things that you really just have to tune in because it's your team and the things that you like to watch, having that as a part of our streaming service is a competitive advantage that really no one can match.

There's others who are dabbling in sports. No one's got the level of engagement that we do at ESPN.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

Great. Why don't we talk about the experiences, portfolio and segment. I mean, in general, the market I think is quite optimistic on experiential assets, certainly this AI wobble we've seen over the last few months has made people gravitate even more towards-

Hugh Johnston
SVP and CFO, The Walt Disney Company

Right.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

... real experiences. Talk a little bit about what makes Disney's experiences segment unique within the broader experiential marketplace, why putting $60 billion of capital into it is a good thing.

Hugh Johnston
SVP and CFO, The Walt Disney Company

Yeah. It's a significant investment. Only 30 incremental though-

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

Right.

Hugh Johnston
SVP and CFO, The Walt Disney Company

... just to be clear.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

Right. Right.

Hugh Johnston
SVP and CFO, The Walt Disney Company

No, the reason I have confidence that the incremental capital going into the experiences business is actually gonna pay back successfully is two things. Number one, if I look at demand and capacity utilization for our experiences assets, whether it's cruise ships or whether it's parks, capacity utilization is super high, and there's more demand than there generally is supply of the ability to go and tune into those, certainly at certain times of the year. I know we can fill the capacity if we build it, so to speak. The second reason is the return profile, both of the entire experiences business and the returns are quite high in that business.

If I look at the return profile of the projects that we're initiating, that puts us in a place where I've got high confidence that this notion of turbocharging experiences is something that's gonna pay back for not just years to come, but probably a couple of decades to come. In particular, there's just so much demand outside the U.S. for experiences, and then inside the U.S., as Ben just noted, people are seeking more in-person physical experiences. There's really nothing like a Disney park or a Disney cruise ship. The scale of those operations, the characters and the IP, the quality of the service and execution, it's pretty well unmatched.

In terms of layers of advantage, I would argue that these have more layers of competitive advantage than almost anything that exists within The Walt Disney Company. I'm super optimistic on where that can go.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

We've seen nice growth in U.S. parks revenues and OI over the last several, you know, quarters, et cetera. There's a lot of focus on attendance trends-

Hugh Johnston
SVP and CFO, The Walt Disney Company

Yep.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

... for sure. Can you talk about the drivers of the business in fiscal 2026 and your overall growth expectations?

Hugh Johnston
SVP and CFO, The Walt Disney Company

Yeah, certainly right now because of the nature of frankly the capacity situation we have, there's less opportunity for attendance growth 'cause we're filling up the parks pretty well. That said, as we add more and more through 2027 and into 2028 and 2029, I would expect some balance of price realization along with attendance growth is what's gonna drive that business. Now one of the constraints that we've had this year, and we talked about it on our recent earnings call, is international visitation to domestic parks has been a little bit softer than what we previously experienced.

As a result of that, and it's been going on for a couple of quarters already, we've actually pivoted our marketing more to a domestic audience, and by virtue of doing that, we're doing a good job, really filling up the park and finding other sources of demand. I do expect that'll persist through 2026. Beyond that, I'm hopeful that things will somewhat re-normalize.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

Great. In the minutes we have left, Hugh, let's talk about sort of capital allocation and how you guys are thinking about putting the balance sheets at work. What's kinda Disney's M&A philosophy? Where might you be willing to look to deploy capital inorganically?

Hugh Johnston
SVP and CFO, The Walt Disney Company

Yeah. You know, we're very fortunate in that with the moves that Bob Iger made during his tenure as CEO, whether it was acquiring Pixar, Lucasfilm, Marvel, and then the Fox acquisition, we were kind of in front of the curve in terms of generating a large collection of IP. Obviously with some of the recent activity you've seen in our sector, other people are starting to do that now. For us, it started really going all the way back to about 2006, 2007. We like the portfolio. We like the hand that we have right now. We don't need to do any substantive M&A. It seems some of our competitors are signaling they do. We clearly don't need to do anything.

We can leverage what we have and build it out. Now, might we do some small tuck-in acquisitions or something to add a capability or an acqui-hire or something like that to add some talent? Yeah. We don't need to do substantive M&A. By virtue of that, we can really focus ourselves not on integrating M&A, but just running the company and building the products and leveraging the IP better and better.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

You guys announced your plans last year to buy back a lot of stock. I think about $7 billion-

Hugh Johnston
SVP and CFO, The Walt Disney Company

Right.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

... this year. How do you think about the right level of share repurchase and-

Hugh Johnston
SVP and CFO, The Walt Disney Company

Yeah.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

... capital?

Hugh Johnston
SVP and CFO, The Walt Disney Company

I mean, the way that we think about capital allocation in that regard is, obviously we need to do the basics. We, you know, we need to service the debt, pay the dividend, all of those things. M&A, as I said, we don't feel like we need a lot. That tuck-ins will not be very significant size and won't be disruptive to our overall capital allocation. We like our debt levels where they are right now. We don't feel the need to change where, you know, we're at a highly rated debt level. We don't feel the need to make a significant change there.

As a result, with the cash generation the company is coming up with right now, $7 billion was just sort of the what was left over. We don't wanna build big cash balances. We don't feel the need to do it. The $7 billion was sort of the outcome of that. As we think forward, there's no reason to think that those numbers will change. We're gonna continue to generate a lot of cash. Obviously, we'll be in a position where we still don't wanna pay down debt. We don't wanna generate a cash for the balance sheet. My expectation is you're gonna continue to see strong cash returns to shareholders.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

That's great. Well, we got about a minute left, Hugh. Anything you wanna wrap up with at this time when Disney's bringing on a brand-new CEO and...

Hugh Johnston
SVP and CFO, The Walt Disney Company

Yeah. You know, it's funny. I actually just got off a Disney cruise and had never been on a cruise before. It was just my wife and me 'cause our kids are older. Boy, what a fabulous experience that is. What I would encourage you all to do is number one, if you have kids, you have grandkids, between the kids' clubs and the entertainment and all that, it's just a spectacular experience. You might wanna also go to a park, subscribe to Disney+ and... Oh, by the way, if you think about it, buy some Disney stock too. It's not a bad idea and a pretty good buy these days.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

All right. That's a perfect way to wrap. Thank you, Hugh.

Hugh Johnston
SVP and CFO, The Walt Disney Company

Thank you.

Ben Swinburne
Head of U.S. Media Research, Morgan Stanley

Thanks, everybody.

Hugh Johnston
SVP and CFO, The Walt Disney Company

Thank you, guys.

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