Edgewell Personal Care Company (EPC)
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Goldman Sachs Global Staples Forum

May 14, 2024

Speaker 3

All right. Hi everyone. Next up, we'd like to welcome Edgewell Personal Care on stage with us today. We have Rod Little, who joined Edgewell in 2018 as its CFO and was later appointed President and CEO in March 2019. Joining him is Dan Sullivan, who has been serving as the company's CFO for over five years. Now, following a volatile start for the first few years as an independent company post the spinoff from Energizer in 2015, Edgewell really has since found stable footing, delivering consistent growth over the past 3+ years. Much of this can be attributed to the transformation brought about under their leadership, and we really look forward to better understanding their transformation journey. Both of you, thank you for joining today. Now, Rod and Dan, you've delivered solid growth of roughly 4% over the past few years.

So maybe to start off, could you walk us through the notable changes you've brought about over these, I guess, probably five years that have really driven this growth and gives you the confidence in achieving the sustained momentum going forward? And then also, as you touched on that, curious just to hear maybe what areas might need a little bit more work, you know, in your view.

Rod Little
CEO, Edgewell Personal Care Company

Yeah, sure. Good morning, Bonnie, and good morning, everyone. Thanks for having us today. It's always good to be here. We just finished an earnings call.

Speaker 3

Yes.

Rod Little
CEO, Edgewell Personal Care Company

So it's good timing for us to be able to talk about things. But to your question, Edgewell is a completely different company, across almost every element than it was, certainly when it spun out of Energizer in 2015 and by the time Dan and I arrived, 2018, 2019. The thing I would start with is leadership. You always have to get the people right. And I think we have a highly capable executive leadership team today. And if you go down to the top 100, top 200 leaders in the company, we have what I would say a new, highly energized leadership group over the last five years. One of the things we look at is engagement, how engaged, how positive are employees. And that metric is up 20 points versus pre-pandemic, to right around 80%. So we have a highly engaged workforce.

It's not me just saying it. We were voted, rated by Forbes and Statista the number two best company in America to work for, in the midsize company category last year. We had no input into that. It's, it's our employees, it's ex-employees, it's, it's competitors talking about where's a great place to work. So we have a great team. We have a highly engaged and motivated team. We rolled out a new purpose, values, and behaviors in 2020. We also rolled out a new strategy in 2020. It's the same strategy that's in place today. We think it's working. One of the key tenets of that strategy was to improve the portfolio and have a portfolio more exposed to growth. So we've been acquisitive in Grooming. We bought three grooming brands, Jack Black, Cremo, and Bulldog, and built out that part of our portfolio.

That set has been growing double digits over the last 3/4 years. Sun & Skin Care is an important area for us, and we're building out the Billie brand now, which we acquired, fast-growing brand, digitally native brand, all direct to consumer when we bought it. We've rolled it out to retail. It's the fastest-growing brand in shaving over the last two years that we have as a disruptor. So people, strategy, portfolio. And now what you're seeing is the discipline that I think Dan really helps drive and bring, where we have inflected gross margin has now turned positive. Profitability is now accretive. Cash flow is strong. We've got debt leverage, projecting by the end of the year to be at 3x levered versus 3.8x a year ago.

We've bought back 5 million shares, roughly, down net 10% in total outstanding shares over the last three years. So I think we've been good stewards, with capital as well. In terms of what we could do better, like what we're focused on, is really around innovation.

Speaker 3

Okay.

Rod Little
CEO, Edgewell Personal Care Company

We talk about innovation as the lifeblood of any company in CPG. We've been okay at it, not great. So in our journey, we're really focused on being great innovators and bringing things to market that consumers just love, and h ave to have, you know, in their homes.

Speaker 3

Okay. And so on that point, to improve some of the capabilities, what are you building out, the infrastructure internally, or how are you, you know, improving on some of the innovation and being better?

Rod Little
CEO, Edgewell Personal Care Company

Yeah. So, the first thing we did is we eliminated the global team that was leading innovation. We had a global team creating innovation for our markets. And at the end of the day, what was happening is we had a bit of the United Nations of innovation happening where it kind of worked globally on average, but it worked nowhere locally. And so we've pivoted to a very local approach to innovation. We've recruited and built better local leadership teams who are really tuned in to local consumer needs.

Speaker 3

Okay.

Rod Little
CEO, Edgewell Personal Care Company

Identified lead innovation markets where we've had lead markets, so the US, Japan, a couple of other markets, actually leading and then building out the global rollout around that. So it's really flipping the mindset from a global approach that wasn't working to a very local consumer-centric approach.

Speaker 3

Okay. All right. I wanted to talk next about you mentioned you just reported earnings. In light of that, with your results, you did lower your full-year top-line guidance, now expecting to be at the low end, I guess, of your prior range of 2% to 4%. Could you talk a little bit about your expectations for that and also in the context of that, thinking about US trends, which, I mean, have been a little bit weaker recently, and then I'm thinking or looking at this scanner data all the time, which does suggest maybe some, you know, accelerating sales declines within your branded business. Maybe help us understand what's going on there. Are there idiosyncratic factors that we should keep in mind for that part of the business, or is that not capturing properly?

Rod Little
CEO, Edgewell Personal Care Company

Yeah. So look, it's we've grown 4% on average the last three years. We'll do 2% this year as our guide. Our range was 2% to 4% at the beginning of the year. We just guided to the bottom of that range on sales. The drag in terms of what's different really happened in the quarter that just finished. We expect the back half to be in line with where we thought we would be and it guided to.

It was primarily around two things. One, in our Fem Care category, we had retailers reducing inventory that they were carrying. It wasn't just us. Our competitors had that issue as well. I think we're kind of in the period now where that is normalized, and I think that's in balance. And the second thing we had, we have the biggest innovation coming in Fem Care that we've had, certainly in the time since we've been here, that's launching right now and coming into the planogram sets under the Carefree master brand. We used to have a Carefree, Stayfree brand. We've put everything under Carefree with new innovation around better performance for pads and liners and a much simplified brand structure under a power Carefree brand and how we've architected this. Retailers have responded really positively to it. We've gotten incremental distribution, in-shelf, additional display offline.

That's just setting now. We had planned for that to set back in February, March, and retailers on average delayed the planogram changes, so we, we ended up losing time on that, and we had planned for the Stayfree brand to come out of the portfolio, so we actually missed sales on Stayfree with that delay. So that was the biggest driver that changed our guide outlook for the year. In addition, we had the drug channel suffering, double-digit decline in foot traffic in that channel. We're overdeveloped in drug. And then I think it's, it's pretty well known, Rite Aid has gone bankrupt. That alone, on an annual basis, is a point of growth.

Speaker 3

Okay.

Rod Little
CEO, Edgewell Personal Care Company

To total company level. We'll ultimately, we think, pick that back up, but in the moment, you know, the sales line goes to a zero for that account.

Speaker 3

Yeah. And no, that was okay. So that puts it in perspective. And then as you think about the long-term algo, you still feel pretty good closer to that 4% growth algo.

Rod Little
CEO, Edgewell Personal Care Company

Yeah. Well, the algorithm that we put out in, in November of 2020 at our investor day was 2% to 3%. We were told at that moment we were too aggressive. We, we what were we thinking? And then we've done 4%. And so I think we've not changed our algorithm at 2% to 3%. We obviously want to outperform that. But I think we're still very, very confident in our forward-looking growth algorithm, regardless of the, the midpoint going from 3% to 2% on the sales range. And what, what's behind that is we have grown double digits in Sun, Skin, and Grooming, that what we call Right to Win set of categories the last three years. We have line of sight. We think that will continue. Right to Win, Fem Care, and Shave, we're around flat was the idea.

We think we can actually be flat to slightly grow those categories globally. And what's leading our confidence at the moment is our international business, which has been on fire. We've been up nicely. Most recent quarter first half up double digits. Again, we expect to continue to have strength in international markets are less disrupted. Consumer trends are still pretty good. Consumers are pretty healthy. And increasingly, we have really capable teams on the ground that we've recruited in and built, who are just having lots of success in market. Beyond the categories growing, we're actually growing share. For example, in Japan, we're up 150 basis points of share as the leader last quarter.

Speaker 3

Okay. So that's future growth.

Rod Little
CEO, Edgewell Personal Care Company

Yeah.

Speaker 3

All right. I wanted to ask a little bit about the consumer. You know, I've been hearing a lot about pressures on the consumer here, specifically in the US and potential trade down across several categories. So first, is that consistent with what you're seeing across some of your categories? And then second, you know, what role do you expect your, you know, I guess, Edgewell Custom Brands to play in this regard?

Rod Little
CEO, Edgewell Personal Care Company

Yeah. So Edgewell Custom Brands is a private label. We do private label out of that group. And we also do some customized work with retailers to help them create their own brand. That, that's what that refers to. Yeah, what we see, and I'll just use a couple of data points for you to try to frame it. We do see a slowdown in consumer spending and in participation in our categories. If you take an aggregate category, Shave, Fem, Sun, Skin, Grooming, where we compete, take that basket, on a past 52-week basis, on a sales value level, those categories in aggregate grew 5%. The quarter just finished, it was 2%, and the quarter we just reported on, it was essentially flat of 0.4%. So we are seeing the sequential slowing.

Now, one thing driving that is Sun Care, bad early season start, and primarily in the Southeast where volume would move. Sales have been down year-over-year, and Sun Care has been negative on the year versus prior year. We expect that to actually flip, and Sun Care will become positive as we get into our fiscal Q3 and Q4. So you have that going on, which is dragging it down a little bit. We talked about the drug channel pretty openly. We're overexposed there. Drug has been down, and that has also impacted the categories as drug has come down a bit.

And then when you see drug come down, one of the reasons why is the price-value equation is not good relative to maybe club or dollar channel or even mass, where you have everyday low prices, where you can get a better value. So we're seeing some level of shift, but we're also seeing within that consumers seeking more value as other parts of their basket are still really expensive. And so we're not seeing a huge shift down to private label and our custom brands group. That area is outperforming branded a little bit.

Speaker 3

A little. Okay.

Rod Little
CEO, Edgewell Personal Care Company

But we are seeing a little, what we think is some early signs of consumers also using product longer. So for example, a blade cartridge, maybe getting one or two more shaves out of it. We're seeing trips on refills start to slow just a little bit, which tells us there's a value play going on. So in summary, a little bit of slowing, but not negative, just the slowing of the growth.

Speaker 3

Okay. Okay. And it's consistent with what we've been hearing and observing. And in the context of that, you mentioned the price-value equation. Do you think there's more work to be done within some of your price ladders, within your, you know, different segments, categories, or do you feel like you have the appropriate price points, or do you foresee, you know, stepped-up promos to encourage increased usage?

Rod Little
CEO, Edgewell Personal Care Company

I think our list prices are appropriate around the world. Outside of the US, we still are taking incremental pricing and have new list price increases going in in some markets. Asia, as an example, both the big markets there, we're taking pricing. But domestically in the US, we are seeing what I would say a very normalized period around price and volume elasticity return.

Speaker 3

Okay.

Rod Little
CEO, Edgewell Personal Care Company

After a couple of years of pandemic where that, that got out of balance, the consumer's very much, what I would say normally price-sensitive today. We have, in a couple of instances, a, a primary competitor who's being quite aggressive around promotional spend in a couple of our categories, Women's Shave and Fem Care both, and we'll match it. We've got that built into our forward-looking guide. So we are, becoming a little more promotional in those areas. I think it's in response to Women's Shave just being a really competitive category at the moment. There's a lot of brands playing in that space, kind of like men's was a couple of years ago. Men's is now stabilized. But women's is very competitive, which I think is driving the promotionality.

Part of it is them reacting to our rollout of the Billie brand nationally, taking share. Billie's now a 10% share brand nationally, 17% at Walmart, and growing every period. And so we're driving a little bit of the intensity ourselves in that case.

Speaker 3

It's important what you just said, I think, the fact that that is factored into your guidance and was already assumed, the stepped-up potential promo spend.

Rod Little
CEO, Edgewell Personal Care Company

Correct. Within what we put out last week, we had line of sight to that.

Speaker 3

Got it. Okay. Now I would like to pivot to gross margins, you know. And then I want to do that maybe if we have time before I go in deeper into some of the segments. So Dan, I would like to ask you, you know, when you look at the, the gross margins that you saw in the quarter, you know, it really seemed to underpin your increase, you know, full-year profit outlook. So what were the drivers of that, and ultimately, how confident, you know, are you as you've worked through the year such that really you were able to, to take up your full-year profit outlook in the context of everything we just discussed?

Dan Sullivan
CFO, Edgewell Personal Care Company

Yeah. Yeah. Rod said it right. Q2 was an inflection point for us in the margin story. We delivered about 330 basis points of year-over-year gains. Those gains were structural, and they were underpinned by two core capabilities within the organization, one which is well-lived, which is our ability to take cost out and, and run a better mousetrap. And that, that was about 250 basis points of, of year-over-year tailwinds in margin. And if you know our story well, and you can go back to the full days of 2019 all the way through now, our second execution of cost takeout, this is in our DNA, and it's what we do. The second piece are, is, is around revenue management, pack price architecture, promotional returns, mixed management, really good hygiene on shelf. That delivered 190 basis points of gains.

So in total, over 400 basis points, Bonnie, came from our own ability to either drive cost out or drive better unit revenue economics. And you're absolutely right. That's what underpinned, or that's what was the catalyst for us to take up our full-year profit guide.

Speaker 3

That's helpful. Then talk a little bit about productivity, which has also, I believe, been a key driver of your stronger gross margins. How do we think about the right level of savings for the rest of the year and maybe even beyond and where that could go?

Dan Sullivan
CFO, Edgewell Personal Care Company

Sure. Yeah. We have a productivity organization. If you look back in time, you would see somewhere between 200 and 250 basis points a year in pure cost takeout. And what we have said is that's a pretty good proxy for where we would go from here. We'll deliver about 240 this year, slightly better than our original expectation. What sits beneath that, I think, is four core capabilities. One, we've stood up a global procurement organization. We now have category expertise, buying expertise, analytical expertise at the basket category level. I think secondly, we are much better at labor management. That's everything from shop floor scheduling to automation and taking labor off the shop floor. I think thirdly, we've begun to think more about, you know, footprint optimization. We manufacture, we assemble, we distribute.

How do we organize that network in the most optimal, cost-effective way? And then lastly is just in the DNA, right? How do we think about an absolute intolerance to waste? We have over 150 different programs going on at any point in time, simply geared towards eliminating waste. So you put the four of those together, we're highly skilled in this area, extremely confident based on past performance. And I think 200 to 250 basis points a year is a really good proxy for how we think about it.

Speaker 3

One final question on this topic from me is, you know, input cost inflation's eased, but, you know, we're still seeing some lingering concerns also thinking about the geopolitical tensions. Curious to see or hear what you're seeing across your cost baskets, you know, and, you know, thinking about that in the context also. You mentioned some pricing earlier, but just where are you at with visibility there?

Dan Sullivan
CFO, Edgewell Personal Care Company

Yeah. We're cautiously optimistic on the basket. We're coming out of a period like everyone else where you saw massive disruption, supply-demand imbalance, cost inflation, the whole deal. I think what you saw in the quarter from our business is when inflation is 60 basis points and not 600, you see pretty nice margin accretion. You know, we think we're over the worst of the inflation. We saw tremendous year-over-year inflation for about 18 months in sun chemicals, which is a highly engineered chemical. There's only two or three suppliers in the world. And then we lived through what everyone else lived through around paper and pulp and steel and aluminum and the like. I think our outlook right now is largely stable, which is important. That's 50% of our COGS is sitting in the commodity basket.

I think where there is still some choppiness, like everyone, is around labor and the current imbalance with, with supply and demand, but much more manageable than what we've lived through for the better part of two years.

Speaker 3

That's why in the context of that, still some pricing, but not nearly as much as what we've seen in the past few years is.

Dan Sullivan
CFO, Edgewell Personal Care Company

No, that's right. But I think what we've seen in pricing now is less inflation-based pricing and much more strategic, where you can bring value to the consumer, where you have a market-leading position with new news and excitement, which for the most part this year has been internationally, we haven't been able to take price.

Speaker 3

Yeah. All right. Let's switch gears to your segments. I wanted to maybe start with Wet Shave. You know, we're just I think over half of your business is international, and that's, you know, dovetails to what you mentioned earlier about the runway and opportunity you have for growth there. And that grew double digits in the first half of the year. But having said that, I think your North America results, they were, they were down in Wet Shave. So walk us through some of that. You know, maybe first, what's driving some of the softness within, well, you touched on the drug channel. And do you expect that to result in sustained declines in North America, or do you see an opportunity for that to recover in North America?

Rod Little
CEO, Edgewell Personal Care Company

Yeah. So look, I love the Wet Shave business, as a business. I know it's not loved as people look at it externally and look at the growth rate in the category. But I think that there's some cyclicality to it. But I think structurally, it's still a great category. And I think we're coming into a period of time where overall, we're going to be less disrupted from here. It's just I look at what happened with Dollar Shave Club and with Unilever's backing. You know, they've effectively exiting the market, $1 billion, you know, sold at a greatly reduced rate. And so you have that, as you look at Harry's and how they're evolving, you know, they're not primarily a shave company. They do a lot of other things.

And I think strategically, you can follow where they're going and follow that it's not primarily a shave company, right? So you look then at the makeup of the category, the relative competitiveness from here, and all the tools and things we have, we can absolutely be successful in shaving. We are in international across the board at the moment. We lead in Japan. We lead in Taiwan from a share perspective as two examples. The margin structure is very high, and most of the international markets are not disrupted. It's the way the category's been for the last 20 or 30 years is still the way it is. And so I think structurally, we have everything we need to be successful in Shave. We've got a great IP portfolio, technology, know-how.

We own manufacturing assets that operate at very, very high levels across all geographies. We have a very diversified portfolio. We play in men's systems, women's systems, disposables. We have the, the private label Edgewell Custom Brands Group. We hit all levels of the price ladder. If you want to buy something in S have, we're going to make it. It's in our portfolio. We're, we're balanced in that respect. Come to the US, where we have historically struggled the most, over the recent decade, and I'm quite optimistic about what we can do from here as we move forward. We have a period where the consumer, I think, is, is challenged, and razor blades have traditionally been viewed as expensive, but that's somewhat moderated.

There hasn't been a lot of pricing in razors and blades over the last couple of years as everything else has gotten more expensive. So I think we're in a place where the category's pretty fairly priced. We play private label to value tier Billie. I talked about our share development there. That's a value tier-oriented brand. And so I think our portfolio sets up well. Men's is about flat category growth year-over-year. So habits, practices, beards, about the same, like we're in parity now. That's not declining. It's maybe not growing. And on women's, we're seeing still nice growth in women's. I think as women are outside more in warmer weather, which on average has happened, we're seeing growth in the category just around how women not only remove hair, but maybe even maintain hair in some cases.

Hair coming off in more places has driven consumption. We have, you know, new tools and innovations to help women do that. And more and more, that's being done at home versus in the past in salon services, which is another growth driver in women's. So overall, we like the category. We haven't been at our best over the last decade competitively. We are fixing that. And going forward, I think we're confident we can create a lot of value in the category, in Shave, in the US.

Speaker 3

So as you think about Wet Shave then in the US, which is declining, it and that's.

Rod Little
CEO, Edgewell Personal Care Company

It's not.

Speaker 3

It's okay.

Rod Little
CEO, Edgewell Personal Care Company

No, it's flat to slightly growing, which is exactly where the category was pre-pandemic, flat to up 1% to 2% depending on the quarter.

Speaker 3

That's what's factored into your guides for the year and then the opportunity that you see as potentially to accelerate that growth.

Rod Little
CEO, Edgewell Personal Care Company

Correct. Where maybe you're going, Bonnie, is we have been declining. Yes, correct.

Speaker 3

Yes. And so as I think about that for your full-year guides, that's still implied for the full year, the declines, but then the expectation is for growth to, to return?

Dan Sullivan
CFO, Edgewell Personal Care Company

Our guide is underpinned by flat to slightly declining Shave business in total, growth internationally, slight declines in the US. Yep.

Speaker 3

Okay. Perfect.

Rod Little
CEO, Edgewell Personal Care Company

Which is right on, believe it or not, right on our algorithm math that we laid out four years ago. So it's not greatness.

Speaker 3

No, but it's.

Rod Little
CEO, Edgewell Personal Care Company

But it's also kind of where we expect it to be. But I think we can do a lot better too.

Speaker 3

Yeah. Okay. And that's via innovation. Okay.

Rod Little
CEO, Edgewell Personal Care Company

The big driver is innovation. At the end of the day, you have to put products and communicate in a way that is attractive to consumers. And we've talked about this before. We have been too R&D product-focused and not enough consumer-focused. So we're on a journey to change that. The other thing. You and I, it's where I started at the very beginning. We have new leadership, two women actually leading the group now, the new GM in the US on Shave, a new head of marketing, super talented, very, very different approach. And I expect that you'll see, you know, our results change quickly because of it.

Dan Sullivan
CFO, Edgewell Personal Care Company

Bonnie, the other thing I would just add on Shave, just to dimensionalize it for folks, we talked about international. More than half our Shave business is outside the US and growing mid-single digits. Secondly, just order of magnitude, because I think when you talk Shave in the US, you have to separate men's and women's. In women's, we have what we estimate to be north of a 35 share of all channels measured in nones, our best estimate. We have the hottest growing brand in the set, in Billie, which is almost a 17 share right now at Walmart. The men's branded Shave business in the US is smaller than the Wet Ones brand in the US So just order of magnitude, I know the notion of Wet Shave gets a lot of conversation, but you really have to separate men's and women's.

Speaker 3

No, that's a good point. I'm glad you brought it up. And then to dovetail on what you just said about where you have work to do and you can do better is engaging with the consumer. And that maybe brings me to a question I also have on, you know, the reinvestment or A&P spend. I believe, you know, you're at around 11% of sales, but that is below where you were, I think, in low to mid-teens during, you know, FY2014 and 2017. So just curious, you know, should we expect that the spend levels will increase as you better communicate with consumers because, like you said, you might have the innovation? And ultimately, what is the right, you know, reinvestment level for these businesses?

Dan Sullivan
CFO, Edgewell Personal Care Company

Yeah. We've not pegged a number. We don't think the answer lies in a specific rate of sale. Look, we're going to put money against the investments that provide the best return, full stop. Where we love the creative, where we're excited about brand messaging, where we think we can execute really well, we're going to invest. And if that's 11% of sales, it's 11% of sales. If it's 12%, it's 12%. I think what you see over time, though, in this business is we've gotten much more effective. The relationship between working dollars and non-working dollars is meaningfully different. About 85% of our spend goes directly against the brands. Too, we're highly efficient. We're almost 100% digital. So we pulse in, pulse out, highly, highly effective.

And then thirdly, we've started to build better muscles about knowing and part of this came from the Billie acquisition, where's the next best dollar spent? Ultimately, our model is very simple, 2% to 3% at the top, gross margin accretion that helps fund investment and fall to the bottom line. That's still the model. And we will invest incrementally. We just don't put a number of 11% or 10%, or 12% sales. We don't think that's the right answer.

Speaker 3

Okay. I wanted to circle back to some other segments, Sun & Skin Care, which really has been a big driver of your growth over the past several years. FQ sales were up, pricing in double digits. So, you know, in the context of that, do you believe you can maintain that momentum? And if so, what will be the key drivers of that moving forward?

Rod Little
CEO, Edgewell Personal Care Company

Yeah. We, we do think we can outside the US Well, both outside the US and domestically here, we grew about 12% in, in the quarter just finished each. I expect the momentum outside to continue as there's a high correlation with travel and people going near water. That drives consumption in our brands. That's projected to, to continue to increase. So I think internationally, we're good. Domestically here in the US, there are two things that happen. One, at the beginning of the season, you either get great distribution outcomes or you do not in terms of space, quality, aisle-enders at Walmart, for example, which drives a ton of volume. That outcome really drives what happens in Q2. Like, are retailers behind the category? Up 12%. Yes, they are. And are we positioned better than prior year? Up 12%. Yes, we are.

So we're very happy with our distribution outcomes. We're the Sun Care leader in the US with Banana Boat and Hawaiian Tropic, those two brands combined. So we have a lot of power, as we go talk to retailers in this category and how we show up. So now that's point one. Point two, the second thing required to have a great Sun season is sunshine.

Speaker 3

Yes. Please, if you can control it.

Rod Little
CEO, Edgewell Personal Care Company

We can't control that. And while it was a slow start early, for those that live in the Northeast zone, you'll recall last year from this point almost through July 4th, every weekend, we either had smoke coming down from Canada or pretty heavy rains through every single weekend in that period. It was not a good period last year. So, we're confident that this year, even if it's not great, it'll be better than last year. That's kind of how we've planned for an okay season in our outlook. And we think we're balanced. Like, if it's really sunny and warm and it is predicted to be a little hotter and a little drier this year across the balance of the US, we'll be fine. We can't control that.

Speaker 3

All right. Maybe quickly on Fem Care because I, I want to touch on that. I know you touched on it earlier that business maybe has lagged a bit, but, you know, seem to be turning around just in terms of some recent growth and market share performances. Now, I think the segment's tracking 11% to 12% lower year- to- date versus a year ago. So maybe, Rod, could you walk us through the dynamics there and, you know, really your longer-term view of the business?

Rod Little
CEO, Edgewell Personal Care Company

Yeah. I'll start with the longer-term view. Very optimistic on our ability to be successful in the category. We've gone to effectively a two-brand category with Playtex Sport as our lead tampon brand. And we've just gone to the simplification to eliminate Stayfree and roll it under Carefree as a mega brand across pads and liners. And so with those two brands in place, we've got a really good innovation pipeline coming. The Carefree master brand comes with new innovation, a super fast-absorbing top sheet, dry locks in, fluid in a way that is just better than what we've had and better than anything on the market. And so there's real innovation that we have coming on the brands. We've got a great team in place. It's an all-female team at this point as it should be running this category.

And they have a really, really strong marketing plan coming against both brands that you'll see in market in the coming months. And so we like the category. We like our ability to be successful within the category. We're very confident in the second half of this year as Carefree rolls out with better distribution. That starts now. That will be a driver. And inventory at retail is now more in balance. So while that was a headwind in the front half, that normalizes in the back half. So we've got line of sight to a much better second half than first.

Speaker 3

Okay. Running out of time. We just have a couple of minutes left. And maybe to wrap up, Rod, you know, you've made a lot of progress as we've talked about up here on stage, you know, announcing your new strategy in 2020. So is there anything you would like to address that you think really the investment community might be missing or anything we didn't touch on today?

Rod Little
CEO, Edgewell Personal Care Company

Yeah. I look, I don't think people are missing anything. I'm, I'm a big believer in supply and demand and, and dollars go where, where they should go, in, in free markets. So we are what we are. But what, what I do think you will start to see and you saw last quarter is the power of the model we have, even in a low-growth environment in the last quarter, flat. We do have the ability to generate margin accretion and create a lot of value for investors. And what has happened over the last two years has been a period in time where inflation and foreign exchange have moved materially against us in a way combined that I have not seen in my 25 years of working in the category.

As we cycle and get to the other side of that, you're now seeing our ability to be successful. I will continue to grow. We'll continue to grow gross margin percentage to give us the flexibility to invest. We're going to manage the G&A line very tightly and get leverage there and have optionality. We'll continue to repurchase shares. We'll continue to pay down debt and reduce our leverage. And with that, as Dan and I just run the math out, we think we're hugely undervalued, and we're in a moment where we'll start to get rewarded.

Speaker 3

All right. Perfect way to end. Thank you so much, both of you, for your time today. Appreciate it.

Rod Little
CEO, Edgewell Personal Care Company

Thank you.

Dan Sullivan
CFO, Edgewell Personal Care Company

Thank you.

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