Forrester Research, Inc. (FORR)
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Earnings Call: Q4 2021

Feb 10, 2022

Operator

Afternoon. Thank you for joining today's call. With me today are George Colony, Forrester's Chairman of the Board and CEO, and Chris Finn, Forrester's Chief Financial Officer. George will open the call, followed by a financial update from Chris. We'll then open the call to Q&A. Kelley Hippler, Chief Sales Officer, and Carrie Johnson, Chief Product Officer, will join us for the Q&A portion of the call. A replay of this call will be available until March 10th, 2022, and can be accessed by dialing 855-859-2056 or 404-537-3406. Please reference the meeting conference ID 3619245. Before we begin, I'd like to remind you that this call will contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.

Words such as expects, believes, anticipates, intends, plans, estimates, or similar expressions are intended to identify these forward-looking statements. These statements are based on the company's current plans and expectations and involve risks and uncertainties that could cause future activities and results of operations to be materially different from those set forth in the forward-looking statements. Some of the important factors that could cause actual results to differ are discussed in our reports and filings with the Securities and Exchange Commission. The company undertakes no obligation to update publicly any forward-looking statements, whether as a result of new information, future events or otherwise. I will now hand the call over to George Colony.

George Colony
Founder, Chairman, and CEO, Forrester Research

Welcome to Forrester's Q4 2021 investor call. Q4 capped off a very good year for Forrester as we delivered our sixth consecutive quarter of contract value growth. For the full year, CV grew 15%, revenue increased 10%, earnings per share were up at 31%, operating margin rose to 13%, and the company generated record cash flow of $107 million. We continue to improve across key metrics. Client retention increased to 78%, wallet retention reached 102%, and client count moved over 3,000 companies. Against the backdrop of a continuing pandemic and challenging macroeconomic factors, Forrester took important steps forward in 2021, and we are well positioned to sustain double-digit CV growth in 2022 and beyond. Now, why is Forrester performing at these levels? Three factors.

One, clients are looking for ideas, guidance, advice, and data in times of uncertainty. It is a golden age of research. Two, we have simplified our business and centered on one goal, expanding contract value at double-digit rates. Three, we have stayed on offense since the pandemic hit two years ago, aggressively developing Forrester Decisions beginning in 2020 and bringing it to market in 2021. Starting with the SiriusDecisions acquisition in 2019, we have transformed to grow at double-digit rates and generate higher volumes of cash. In 2021, this enabled the company to appreciably increase shareholder value. Now, before diving into Q4 results, I'd like to give a quick review of 2021. Forrester Decisions, which we launched in August as our flagship research product, performed at better than planned levels as legacy Forrester and SiriusDecisions clients renewed into the new platform, and it attracted new logos.

As discussed on previous calls, Forrester Decisions combines the best of Forrester and SiriusDecisions research in a unified portfolio of 15 different research services built around business and technology personas and their critical priorities. The product gives a unified vision of how technology and business operate in synergy, not as separate disciplines or activities, and this is a key advantage over competitive offerings. Forrester Decisions is a premium product that we consistently sell at full price. We've designed a thoughtful and methodical migration path for our clients, enabling them to transition at their own pace. Based on early results, we project that Forrester Decisions bookings will overtake legacy sales in the back half of 2022. Sales, marketing, and product all worked in close alignment in 2021 to launch Forrester Decisions. In the first half of 2021, we trained our sales force to sell the new product.

Our sales enablement team orchestrated a rigorous agenda that ran from April through August with a modular building block approach, capped off with certifications to test for full competency. In 2021, we significantly ramped up our investment in marketing to strengthen the Bold Network brand, increase our media presence, and build our demand marketing waterfall infrastructure to generate sales leads. We set up a dedicated customer experience organization within marketing to continually monitor and respond to client requirements. We evolved the research staff to support the 15 personas of Forrester Decisions. The teams coalesced around the specific priorities of each persona, creating the iconic service model that will define success for those executives. Importantly, the company's product management group continued to grow and mature in 2021 as it designed, developed, and delivered Forrester Decisions.

Product management, under the leadership of Carrie Johnson, has quickly become a critical asset for the company, ensuring that we have the right products at the right time with the right features for our clients. Our digital development capabilities continue to expand, and this group has added more than 60 new features to the Forrester Decisions platform since its launch. These enhancements include upgraded search and improved personalization. Turning to Q4, I'd like to share a few recent sales highlights that demonstrate the value that business and technology leaders see in Forrester Decisions to help them tackle their biggest priorities and unlock growth. In the quarter, we secured a $250,000 contract with a U.S. energy company, and this Forrester Decisions deal included access to several service lines, including those targeted at technology executives, security and risk leaders, and technology, architecture, and delivery leaders.

In another win, a U.S. banking client renewed into a multi-year Forrester Decisions solution for $475,000 annually. It was a very strong sales quarter as Forrester Decisions helped drive double-digit revenue growth for our research business. The new platform enables CV growth in three ways. One, by improving sales pipeline velocity with a product that is simple for our sales force to explain and easy for our clients and prospects to understand. Two, by improving our wallet retention, primarily enrichment with a multi-service structure. Three, by expanding our ability to close out multi-year deals with clients. In the quarter, Forrester Decisions continued to outperform the legacy research products in readership and engagement, with clients spending 12% more time on the site, viewing 59% more pages per session, and spending 31% more time engaging with research than legacy customers.

Consulting capped off a strong 2021 with an excellent Q4. It exceeded plan and ended with 16% year-over-year bookings growth. All service lines performed well, led by our total economic impact business. Finally, events revenue grew 28% in Q4. I'm very proud of all we accomplished as a company in 2021. We will build on the year's momentum in 2022, working toward our long-term vision and strategy to be the dominant research company focused on helping business and technology leaders use customer obsession to accelerate growth. We will continue to build our CV growth engine, improving sales and product to generate CV and cash. Our five-year plan is to double contract value, and we are confident that the Forrester Decisions platform can get us to this goal.

To continue to support CV growth, we are increasing our recruiting capability and hiring across the business with extra investments in analysts, sales, and international reach to achieve our growth plans. We will continue to build Forrester Decisions in 2022, adding new benchmarking and certification capabilities, and by mid-year, we will add a sixteenth service. In 2022, we will strengthen the ability of consulting to drive our research business. Strategy consulting engagements will be tied directly to specific Forrester Decisions priorities, which will provide clients with a full end-to-end solution. We are planning to offer hybrid events in 2022, an on-site experience running concurrently with a digital virtual experience. We believe that this model will give us the capability to leverage content across wider audiences and consequently expand our events business while increasing margins.

We want to begin testing the concept this year, so we can roll out a perfected experience in 2023. Based on our surveys of event attendees and in-person registration trends, we are seeing a strong appetite for in-person events across the Americas, Europe, and Asia. In person will of course be dependent on local state and national regulations and infection rates. We have built scenarios for multiple contingencies. I want to finish up my remarks by talking about people, the most important Forrester asset, and to thank Forresterites for driving our historic performance in 2021. As a company, we focus on finding great people to join the company, developing them, and retaining talent. This will be a major focus in 2022 as the business continues to grow.

To this end, starting in the third quarter of 2021, we began to build up our talent acquisition team, and we are now running at an unprecedented hiring pace. Forrester adopted anywhere work in the fourth quarter, and this is helping our hiring efforts. We had expected to return to the office in a two, three footprint, two days required in the office and three days of flex. But after consulting our own research on the future of work and talking with a broad population of Forresterites, we decided that we will return in full flex. Forrester's research shows that employees are happier, more productive, and more creative when working in this model. This is not just theory. Forrester has proven that it can run at high performance levels working from anywhere, and that's what we've been doing for the last two years.

Retaining Forresterites has always been critical for the business. We believe that the strong culture of the company, something we've spent a lot of time working on, helps us keep the best and the brightest. I am very happy to announce that Forrester is once again on the Glassdoor 100 Best Places to Work in the U.S. I am also pleased to share that 164 Forresterites celebrated milestone work anniversaries, 5, 10, 15, 20, and 25 years with us in 2021. Now, to drive retention, we have increased our promotion and merit raises in 2022, and we have moved our equity grant rounds from the third quarter to the first quarter. Finally, we continue to invest in new internal systems to make work easier and more efficient for our people.

These systems include a new cloud-based HR system, digital selling and productivity tools, a new configure price quote system, a procurement management system, and a new publishing system in research. In the war for talent, we think that we have the high ground, a healthy culture, a destination workplace, a business model that is performing, and work that is changing the direction and strategy of some of the largest organizations in the world. To conclude, 2021 was an excellent start to Forrester's voyage of doubling contract value. Forrester Decisions has been well received. The sales force has pivoted to focus on CV growth. Consulting and events are reinforcing CV retention and new business. Perhaps most importantly, the company's culture has shifted to laser-focus on CV growth.

I am very proud of the people of Forrester as they have not only weathered the pandemic, but they have excelled in very uncertain times. Now before I turn the call over to Chris Finn for our financial update, I wanna say that Chris has been a very welcome addition to the Forrester executive team. He has helped us pinpoint areas of the business that can be improved. He has brought a welcome urgency, and some might call it constructive impatience. His background in SaaS and annual recurring revenue models has been invaluable as we focus on CV growth. Over to you, Chris.

Chris Finn
CFO, Forrester Research

Thank you, George. Thanks again to everyone for joining us. I'll now review Forrester's financial performance for the fourth quarter and full year, along with our guidance for the first quarter and full year 2022. Please note that the income statement figures we review on this call are non-GAAP results, which we refer to as adjusted results. We have provided a reconciliation of our GAAP results to our adjusted results in our press release that we issued today. As George mentioned, we had historic 2021 results, headlined by our record CV growth of 15% for the year. Double-digit revenue growth, along with significant improvement in all our client metrics. For the quarter, we also achieved double-digit revenue growth, with research revenue growing 15% year-over-year, and strong free cash flow generation.

We delivered revenue, operating margin, and earnings per share that were in line with our expectations. We expect to sustain double-digit CV growth, and as our 2022 guidance highlights, we expect to achieve double-digit revenue growth for the full year ahead. Turning to the detailed results for the quarter, total revenues increased 11% compared to the fourth quarter of last year, driven by revenue growth of 15% in our research business. We continue to see strong demand for our research products, specifically within our new product portfolio, Forrester Decisions. Operating income was $17.8 million, up 61% year-over-year for the period. EPS was $0.59, an increase of 69%, and free cash flow in the quarter was a robust $21.2 million.

For the full year 2021, total revenue increased 10%, and operating income increased by 29% to $64.2 million, with operating margins increasing 190 basis points to 13%. EPS was $2.09, and we generated a record amount of operating cash flow for the year of approximately $107 million, which we have deployed with over $20 million of stock buybacks as well as $34 million of debt payments, bringing our debt level down to $75 million at year-end. We will continue to use our significant cash position to enhance EPS growth in 2022. Research revenues were up 15% compared to the fourth quarter of 2020, and grew 8% on a full year basis for 2021.

Our CV growth was 15% compared to Q4 of 2020, and we have seen six straight quarters of sequential growth in CV. Similar to CV, we have also experienced six straight quarters of sequential growth in wallet retention, and client count has increased steadily from Q3 of last year. Our trailing 12-month client retention rate is up six points from Q4 of last year and is flat with prior quarter at 78%. Our wallet retention is up 16 points from Q4 last year at 102%. The selling environment remained strong through Q4 as we maintained our laser focus, meeting clients' expectations and growing our CV business. The value of our newly launched platform, Forrester Decisions, continues to resonate with clients.

They see value in the outcome-oriented approach and in a unified platform, combined with using Forrester's services to help align multiple functions across their organization. Now, turning to our consulting business. For the full year, revenue grew by 14% compared to 2020. For the fourth quarter, consulting revenue growth slowed, increasing 1% compared to the prior year, as ongoing strong delivery by our consulting organization was partially offset by a decline in advisory services delivered by our analysts, who shifted a portion of their focus to delivering

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