Ladies and gentlemen, thank you for standing by. Welcome to Liberty Media Corporation's first quarter 2022 earnings call. During the presentation, all participants will be in a listen-only mode. Afterwards, we will conduct a question-and-answer session. At that time, if you have a question, please press star one on your telephone. As a reminder, this conference is being recorded May sixth. I would now like to turn the conference over to Courtnee Chun, Chief Portfolio Officer. Please go ahead.
Thank you. Before we begin, we'd like to remind everyone that this call includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual events or results could differ materially due to a number of risks and uncertainties, including those mentioned in Liberty Media's most recent Forms 10-K and 10-Q, or Liberty Media Acquisition Corporation's most recent Forms 10-K and 10-Q, filed with the SEC. These forward-looking statements speak only as of the date of this call, and Liberty Media and Liberty Media Acquisition Corporation expressly disclaim any obligation or undertaking to disseminate any updates or revisions to any forward-looking statement contained herein to reflect any change in Liberty Media or Liberty Media Acquisition Corporation's expectations with regard thereto or any change in events, conditions, or circumstances on which any such statement is based.
On today's call, we will discuss certain non-GAAP financial measures for Liberty Media and SiriusXM, including adjusted OIBDA and adjusted EBITDA. The required definitions and reconciliations for Liberty Media and SiriusXM, schedules one and two, can be found at the end of the earnings press release issued today, which is available on Liberty Media's website. Now I'd like to turn the call over to Liberty President and CEO, Greg Maffei.
Thank you, Courtnee, and good morning to all of our listeners. Today, speaking on the call, we'll also have Formula One's President and CEO, Stefano Domenicali, and Liberty's Chief Accounting and Principal Financial Officer, Brian Wendling. I'll begin with Liberty SiriusXM. We received $872 million of gross dividends from SIRI tax-free in the first quarter, including the special and regular dividend. We, because of the nature of our convertible bonds, had to pass through $30 million of that special dividend. We continued our share repurchases, repurchasing $182 million across LSXMA and K from February to April. We repurchased those at a look-through price on SIRI of about $356 a share. We of course remain disappointed with the discount and attack it as much as we can. We are very focused on long-term value creation for our shareholders.
Now looking at SiriusXM itself, solid start to the year. Continued to perform well financially despite a challenging auto market. Revenue was up 6%. Monthly churn was wonderful, down at 1.6%, and we had record ARPU up 9%. New car penetration for SiriusXM is now at 83% and has enabled a fleet of 146 million cars here in the U.S. As expected, self-pay net adds were down slightly due to challenges in the auto market. This was partially offset by strength in digital, and we had a 50% increase in the subs listening digitally to our on-demand content. I'd also note we launched our first-ever streaming channel, Freakonomics, dedicated to podcasting and available across all the SXM platforms.
SXM Media was named the number one podcast ad network according to Edison Research, and we represent four of the top 15 podcasts in the country with the addition of Crooked Media in this month. Also beginning with this year's Masters, SiriusXM is the exclusive audio provider for the tournament and providing excellent programming across all four rounds. Turning to Live Nation. Live Nation's first best quarter ever, including yet another record quarter at Ticketmaster. Compared to 2019, AOI is up two times, transacted GTV is up 39%, and sponsorship AOI is up 75%. We expect a record 2022. We've already sold 70 million concert tickets and expect double-digit fan growth versus 2019.
Concert ticket pricing is up double digits over 2019 due to fan demand for the best seats, and over 90% of our planned sponsorship net revenue is already committed. Turning to Formula One Group. On the corporate side, we repurchased 348,000 FWONA shares for $20 million or $56.14 a share. Looking at F1 itself, thrilling start to the 2022 season. So far we've had battles back and forth on who will be on the podium each weekend. The Sprint event at Imola brought exciting qualifying results, and the format is working well with the new regulations and producing strong viewership numbers. The Sprint audience is up 28% versus the qualifying last year at Imola. We also see record demand in the U.S. early in this season.
On ESPN, viewers for the Sunday race in both Saudi and Bahrain were up 56%, and that was the most viewed race since ESPN reacquired the Formula One rights in 2018. The momentum in the United States continues with this weekend's inaugural Miami GP. Of course, you can't have not heard about the announcement of our Las Vegas GP for November 2023. As we've noted before, that'll be a night race down the strip. Notably and differently than most places, Formula One and Liberty Media are self-promoting the race in partnership with local stakeholders and Live Nation.
The build-out for this track will require increased CapEx and OpEx to develop, and it's too early to provide you with numbers, but we intend to update you later this year. I would note that Liberty Media did enter an agreement to acquire 39 acres east of the strip to lock in circuit design and create capacity for the pit and paddock, among other hospitality and race support venues. I expect that transaction will close in the second quarter, and the purchase price was $240 million, which will be funded by cash on hand at the Formula One Group level. We announced numerous commercial announcements, including on the media rights side, an extension with Foxtel Group in Australia and Canal+ in France.
Sponsorship is off to an exciting start this year with several new deals, including two new global partners, MSC and Salesforce, and we look forward to more announcements as the year progresses. We also look forward to seeing some of you this weekend in Miami. Turning to Braves. We started the season with a week-long World Series champion celebration, including delivering world championships rings to the players. We've completed less than 20% of the season. It's a long way to go, and last season showed how far things can change over these 162 games. We are hovering at around the same record as last year, and we all know how that turned out. At least we did manage a split with the Mets over the last couple of days. We are excited about our roster. We signed first baseman Matt Olson, a 27-year-old Atlanta native.
We strengthened the bullpen with Jansen's addition, and we're thrilled to welcome Ronald Acuña Jr. back in the lineup this week. While it's early in the season, financial performance has already been incredible. Going into the season, we had the highest season ticket sales in more than two decades. We sold out all of our multiyear premium seats for the first time ever and opened our renovated Delta Club, and retail and concession sales have been strong for the first few home stands, including selling out most of our gold program jerseys. As you undoubtedly know, a new CBA was signed in March. There'll be minimal impact from the late start since the lost games were away games, and we still expect a full 162-game season. In January, we also completed the sale of 3 minor league teams.
In final exciting news, Braves debuted the digital Truist Park in April for future metaverse fan opportunity engagement. Turning briefly to LMAC, nothing to report today. Obviously, we'll announce when we have something, but I would note the environment, which is very difficult, as many of you know. I think it does favor us, and we continue to look at some interesting opportunities. With that, I'll turn it over to Brian for more on our financial results.
Thank you, Greg, and good morning, everyone. In January, we settled exchanges of the 2.25% Live Nation exchangeable bonds for total consideration of $664 million, funded with cash and margin loan draws. At quarter end, Liberty SiriusXM Group has attributed cash, liquid investments of approximately $634 million, which excludes $76 million of cash held at SiriusXM. There's also $1 billion of undrawn margin loan capacity at the parent level related to our SiriusXM and Live Nation margin loans. As of May 5, the value of the SiriusXM stock held at Liberty SiriusXM Group was $19.7 billion, and the value of the Live Nation stock held was $6.6 billion. We have $3 billion in principal amount of debt against these holdings.
Total Liberty SiriusXM Group attributed principal amount of debt is $13.9 billion, which includes $9.9 billion of debt at SiriusXM. Formula One Group had attributed cash, liquid investments in monetizable public holdings of $1.6 billion at quarter end, which excludes $834 million of cash held directly at Formula One. Total Formula One Group attributed principal amount of debt was $3.4 billion, which includes $2.9 billion of debt at Formula One, leaving $454 million at the corporate level. F1's $500 million dollar revolver is undrawn, and Formula One's leverage at the end of the quarter was 3.7 times, meaningfully within our target leverage range of less than 5 times. As of quarter end, we are no longer in a period of covenant waiver.
Looking at a few cash items on Formula One. Formula One estimates its cash tax rate in 2022 to be single-digit percentage of adjusted OIBDA, increasing modestly to low double digits in 2023 and thereafter as a result of the U.K. tax rate increase that's effective next year. Additionally, Formula One is currently undergoing a project to refurbish and upgrade its U.K.-based media and technology center out at Biggin Hill in the U.K., where its broadcast production and other technical activities and related staff are based. Formula One expects to incur about $40 million in incremental CapEx associated with this project, approximately half of which will be recognized in 2022 and the remainder next year. This elevated CapEx excludes any CapEx necessary to support the launch of the Las Vegas Grand Prix in 2023.
As Greg mentioned, we'll provide updates on that later in the year. As a reminder, under the current Concorde Agreement, team payments now take the form of an entirely variable prize fund, which is now calculated based on F1's adjusted EBIT rather than adjusted EBITDA, the adjusted EBITDA measure that was used in previous agreements, such that the calculation now takes account, CapEx, which is incurred through including depreciation costs in the calculation. Finally, at the Braves Group at quarter end, they have attributed cash and liquid investments of $311 million, which excludes $26 million of restricted cash. Braves Group had attributed principal amount of debt of $678 million. As Greg mentioned, the Braves completed their sale of 3 minor league teams in January.
Proceeds are included in our financial results as a disposition in the first quarter, and you can see additional details on that in our 10-Q, which will get filed later today. Liberty and our consolidated subsidiaries are in compliance with their debt covenants at quarter end. With that, I'll turn it over to Stefano to discuss Formula One.
Thanks, Brian. I'm thrilled to be in Miami this morning, as we are set for the inaugural Miami Grand Prix. The city is buzzing with excitement and we are looking forward to the weekend. The 2022 season is off to a phenomenal start. The many changes to the cars and regulation have resulted in improved racing. The cars now follow more closely, enabling greater opportunities for wheel-to-wheel racing with drivers trading position multiple times, making them think more strategically about the moves. The Sprint is back, and we held our first event of the season in Imola that came down to the final few laps. It turned out to be a grand slam weekend for Red Bull, heading qualifying before winning both the race and the Sprint, and securing the extra point for the fastest lap.
The first Sprint of the season recorded a total audience of 8.4 million, 28% versus qualifying at the same Grand Prix in 2021, with strong growth in Brazil and in the US. The Imola weekend on the Sky Sport Italy website recorded a 74% increase in unique users compared to the Imola GP in 2021. On F1 social platforms, we saw 149 million video views, up 36% versus Imola in 2021, and 45 million engagements, a 43% increase versus 2021. However, the start of the season so far is Ferrari, which has shown real strength with the car, and Charles Leclerc currently leading the Drivers' Championship by 27 points.
Red Bull are catching up, and we expect the season to continue to create great racing and close battle at the front. As the constructors continue to refine the new cars, we expect more surprises during the season and opportunities for great racing across the grid. As confirmed on our last earnings call, we will not be racing in Russia in September. We are currently considering the options for the spot and hope to announce more information soon. The action on the track is certainly drawing in the audience. Through Imola, the average audience Grand Prix across the main Saturday and Sunday sessions is 23.8 million, and is up 10% versus 2021 season average. In the US, the Saudi Arabian Grand Prix brought in over 1.4 million average viewers, the 9th highest of all time and 2nd highest on cable.
At the races themselves, the fans are back in huge numbers. We had record attendance in Bahrain. In Saudi, we had 140,000 fans over the weekend with full capacity. Melbourne was the largest weekend ever in Australian sporting history with 420,000 fans. Strong advanced ticket sales almost everywhere suggest we may continue to see sellouts at the races for the remainder of the season, including here in Miami. We were thrilled with the response to season four of Drive to Survive, the series' most popular season yet. On the opening weekend, fans consumed 28 million hours of Drive to Survive, and the show was ranked number one in 33 countries. Looking towards the 2023 season, we announced the debut of the Las Vegas Grand Prix in November 2023.
This will be a Saturday night race down the iconic strip. We cannot think of a more perfect marriage of speed and glamour. Staging a third race in the U.S. demonstrate the huge appeal and growth of our sport here. In fact, in the 24 hours following the official announcement, Wynn Las Vegas and Encore Las Vegas saw more requests for hotel room reservation than any other one-day period in their history. We also saw the announcement generate four times more social media activity than the 2024 Vegas Super Bowl announcement. It is precisely this opportunity that led us to take on the promoter role for this race. We believe acting as promoter will provide us with valuable insight across the board. As Greg mentioned, this will require investment on both the CapEx and OpEx side, and we plan to share more on this later this year.
Additionally, on the race side, we announced that we extended the Emilia-Romagna Grand Prix at the historic Imola track through 2025. We are pleased with the progress made in the other commercial areas, especially with our new sponsors, including several in the technology space. Salesforce has joined as a global partner in a multi-year deal. In addition to the growing and deepening engagement with our fan base, we will gain actionable insight around our carbon footprint as we march toward our goal of net zero emission by 2030. Tata Communications returns as the official broadcast connectivity provider of Formula One.
They will facilitate the transfer of more than 100 video feeds and 250 audio channels between the venues and the F1 Media and Technology Centre in the UK in under 200 milliseconds, enabling us to reach over 500 million fans in 180 territories. We've already made great strides here on the ESG front as our move to remote broadcast operation in 2020 allowed us to reduce our volumes of traveling freight and staff at the racetrack. We also welcomed Lenovo as an official partner, and we will use their technology across our operation. We will leverage their extensive selection of premium hardware innovative next generation technology, such as augmented and virtual reality.
Additionally, we will work together with Lenovo on projects around diversity and inclusion. We were also pleased to announce the renewal and expansion of our partnership with Workday, a leader in enterprise cloud application for finance and human resources. Outside of the global space, we announced a multi-year deal with MSC Cruises as a global partner, and they plan to bring their cruise ships port side during selected Grand Prix weekends. AlphaTauri, Red Bull's premium fashion brand, has become the official premium fashion apparel supplier of Formula One. On the broadcast front, we renewed our partnership with Canal+ until 2029. We have seen significant viewership growth in France. The 2021 average viewership for each Grand Prix was up 18% over 2020, and up 50% compared to 2019.
The first two Grand Prix of the season already rank among the top five ratings of all time for F1 events on Canal+. As part of the distribution partnership, Canal+ subscribers will now get access to F1 TV Pro through myCANAL. We also renew our partnership with the Foxtel Group in Australia in a multi-year deal. Every Grand Prix will be available in 4K, and Foxtel will integrate the F1 TV app into its set-top boxes. From 2023, the F1 TV app will be available free to Foxtel subscribers and will provide multiple live in-race feeds, comprehensive live timing data, and exclusive programming on and off the track. F1 TV continues to see significant growth accelerating into 2022 from an already strong 2021.
At the first race of the season in Bahrain, the platform gained 427k new users and concurrent viewers were up 144% compared to 2021. We continue to evolve on the gaming front and unveiling F1 Manager 2022, the first management simulation game as part of a long-term multi-title agreement that will be released this summer. The game allows you to be the team principal. Choose your drivers and engineers and balance budget as you manage your team to victory. Find out if you are Toto or Christian, or maybe even a Guenther. As you can see from our recent commercial announcement, our ESG goals are a major focus, not only for us, but also for our partners.
We are moving towards our goal of being net zero carbon as a sport by 2030. For the Bahrain Grand Prix, we exceeded our target to offset our emissions. Our experienced promoter, the Bahrain International Circuit, demonstrate vision and speed by completing a major solar project that more than covered the energy requirements of the entire Grand Prix weekend. This successful initiative shows what we can do as a sporting community to make a positive contribution to reduce emission and our carbon footprint. We hope you enjoy this weekend of racing as much as we plan to. Avanti tutta. Full speed ahead. Now I will turn the call back over to Greg. Thank you.
Thank you, Stefano and Brian. We hope you'll tune in to our inaugural Miami GP this weekend. We do appreciate your continued interest in Liberty Media and look forward to a healthy and productive 2022. With that, operator, I'd like to open the line for questions.
Thank you. If you would like to ask a question, you may signal by pressing star one on your telephone keypad. If you're using a speakerphone, please make sure your mute function is turned off to allow your signal to reach our equipment. Once again, star one for questions. We'll go first to David Karnovsky with JP Morgan.
Hi. Thank you. With the Las Vegas Grand Prix, I was hoping you could discuss a little bit more the decision to promote this yourself as opposed to a third party. This is primarily about capturing the financial upside beyond what you could get on a promoter fee. Would you look to apply this model elsewhere? Then Greg, I think at the start of the call, you mentioned $240 million purchase for land adjacent to the site in Vegas. Just wondering if you could provide some incremental detail on what you're buying here and kinda how that ties into the race logistics. Thanks.
I'll take a cut and then let Stefano add. I think I indicated we're buying 39 acres for $240 million, and that'll be the site of the pit and paddock and some other hospitality. We don't have any other financial details yet to release on what else will be spent on that site. I think our decision to promote Vegas in conjunction with Live Nation and local partners is driven by a couple things. You know, one, proximity. It's fairly easy relative to being in Denver to get to Vegas for us to do the work, and we have some knowledge of the local US market relative to many other markets.
I think more importantly, we see the opportunity to be a promoter as a way to expand our understanding of the business, understand how to be the best Formula One product on the track for other promoters as well, to look at an opportunity to grow our knowledge and our understanding, and potentially promote other races down the road. Lastly, I think, you know, Vegas is going to be a large and unique, perhaps unique opportunity. From a financial perspective, we think this one sets up pretty well to be worth the time, extra focus to become the promoter. Stefano, I don't know what you would add.
No. Thanks, Greg. I think that Greg was very spot on in all the points. I would say that as we remember, David, Vegas has been always a place where we do believe that the association between the values of Formula One and the glamour and the attractiveness, the possibility to be in that community is crucial. I would say on top of the financial things that we can see around that business, we can see the enabler to maximize what potentially Vegas could be for Formula One in terms of awareness, in terms of business creation, in terms of activating an area of the world where we can bring internationality. I think that is a great win-win business also for the ones that are investing there.
For sure, our knowledge of the business and our opportunity to explore with our Live Nation partner, and I think it's the best in order to make sure that in next year in November, we're gonna have the race. That event will be spectacular, that will be unique, as I would say we can feel here in Miami already.
Great. Thank you.
We'll take our next question from Bryan Kraft with Deutsche Bank.
Hi, good morning. I had a high-level question then one on Formula One, if you don't mind. I guess, Greg, first, what are your overall thoughts on the economy and the interest rate environment, and how are they impacting your decisions around capital allocation, capital structure, and potential new investments? You know, is now the time to, say, deploy capital for new investments given the decline in asset prices? Are you more of the mind that cash preservation is most important now? On the Formula One side, I guess, you know, Stefano or Greg, can you talk about how Formula One benefits from what appears to be really strong economics around the Miami Grand Prix? I think the terms there for Miami are a bit more variable than some of your other race promotion deals.
Any color there would be great. I guess as a follow-up to David's question, was anything that you were seeing in Miami, did that help to inform your strategy to become the promoter for Vegas, you know, because you saw that things were going so well there and, you know, saw an opportunity to participate in a bigger way on the upside? I had one more on just on the investment in Vegas and developing that. In terms of order of magnitude, how much bigger might the Vegas build-out get in terms of dollars, you know, versus what you've already laid out for this year?
How would you think about potential external financing there, whether it's, you know, debt specifically on the project, bringing in some of the creative stuff like you did maybe with the Braves, in Atlanta? Thanks.
I'm gonna parse these. On the last one, I don't think we're ready to talk any more about the outlays at Vegas. It will be bigger than Bread Box, but manageable. I don't think we'll need outside partners, and I don't think we'll need debt. We have quite a lot of cash at FWON. I'll let Stefano talk a little bit about more about what Miami informed us, and I'll talk more broadly about cash in the market. Thanks.
Thanks, Greg. Bryan, I mean, as you know, different form of relation with the promoter is related to maximize the opportunity that each place can bring to Formula One. I think that it's clear that what we can see, I mean, just arrived two days ago in Miami. I mean, the vibes that we have created as Formula One is immense, is great. You can develop, let's say, two strategy on that. One, how we can maximize the value that Formula One will bring to the community, but also how we can maximize the value of our partners that are coming here, are investing in Formula One, can see us as once again, the enabling factor of creating business opportunity for them.
This is on direct value that Formula One is bringing very highly today because of the success of our international platform. Of course, the fact that here we invested together with our promoters, the Miami Dolphins, is because they knew the community. They have the right expertise to maximize in the shorter term as possible what we want to bring here, for Formula One. As I said, the success is already high before the start of the event. Of course, this is the first time we are here. We can see a different business model having a lot of corporate business that wants to develop the data to a different model that is different from place to place.
This is something that also from our side could be very important to learn in order to be even more effective when we come to Las Vegas, and we're gonna be directly involved in the promotion of it.
You know, on the larger question about the market environment, you know, it's scary to try and imagine investing and catching a falling knife in this interest rate environment in stocks. I have to say in general, you know, we try and take a longer view. You know, there are opportunities that get created in these environments. Some of the best deals we've done, like SiriusXM, were created in difficult economic times. We are lucky to have not only cash availability at the SPAC and at FWON, significant excess cash at both, and strong free cash flows at SiriusXM and Formula One, that you know, I think that creates opportunity for us.
Exactly when that will be timed and when we'll make a decision, you know, we have a lot of benefits in our model, but we have some disadvantages. It's not like we can turn around and just say, buy 5% of the company in the market when we think the bottom is. It's, you know, it's a longer cycle on finding deals. I definitely think the environment will create opportunities for us, and we'll be on the lookout.
Okay. Thanks to you both.
Thank you. We'll take our next question from Vijay Jayant with Evercore.
Thanks. On Formula One, on the Las Vegas race for next year, should we think about that as an incremental race? Are we going to 24 races, assuming you get a replacement for Russia this year? Again, what is the policy to actually add more races? You know, at least reading some of the drivers keep complaining that there are too many races already. You know, is there like a regulatory process that you have to go through with the FIA or the teams? Anything on that would be appreciated. Then, on some of the new races coming back since COVID, really Japan and Singapore, there used to be regional sponsors for them, the pretty material ones, I think. Is that an expectation we should have that they come back? I think Singapore Airlines and Honda.
Thanks so much.
Thanks, Vijay. I mean, I can answer on the calendar. As you know, first of all, we will have not published yet the calendar for next year. In terms of process, you know that there is an agreement within us, the FIA, and the teams to discuss. It's on our side as a commercial right holder to make sure that we find the right balance between the number of events, the historical event, the new opportunities that can become because we are a world championship. I think, if you think back a couple of years ago, as always, the right value for having a good calendar is related to the demand and to the offer that we can provide.
I think that today we are always talking about 23, 24 races, and that's what we believe today is the right number considering the success that we are living today. When we were talking about Las Vegas, that will be in the calendar. Of course, that's the only thing that we have announced for next year. I would say, on the other hand, you will see soon what will be our strategy, and we have to respect the process as we discuss, and we're gonna announce it not earlier than at the end of summer, because that's something that we want to keep it and prepare in the right way.
With regard to the local promoters and slash sponsorship with Japan and Singapore, yesterday, you know, we have already announced that Singapore Airlines will be part of the promotional package on Singapore, because for them is a very important partner, and we respect that. Japan, you will discover soon that of course for Honda, for example, because of their decision to quit officially Formula One, you know, there could be something special that we want to recognize for them during that event. This is part of the strategic discussion that we are having with our promoters, and I think that the economic benefit, of course, will go into the system and of course also with us.
Great. Thanks so much.
Thank you. We'll take our next question from Stephen Laszczyk with Goldman Sachs.
Great. Thank you. One on Formula One. Revenue in the first quarter came in a little bit stronger than most of us expected. I was wondering if you could help us maybe unpack some of the drivers of that strength, maybe across media rights, sponsorship, race promotion, and other revenues, even if that's at a high level.
I'm sorry. Revenue beat expectations? Is that the question?
Yeah. Q1 was ahead.
Well, I mean, you know, for Formula One, obviously we had two races versus one last year, and we're really back to more normal activities than we've been over the past couple of years, so you had full crowds. You know, we had good sponsorship revenue as well. Also, freight costs have been up a bit, and you know, some of those costs are obviously passed on to the team, so there's incremental benefit there. Normal activities compared to the past couple of years is really where we've seen the benefit.
Yeah, if I could just add, I think we've seen growth in almost every revenue category, but the way we recognize revenue ratably across races probably had the single largest impact, the fact that it was 2 versus 1 in the first quarter.
Yeah.
Recognizing that many of our revenue streams are recognized ratably, then could tie to the particular race.
Got it. Thanks for that. Maybe one for Greg on sports media rights. I'm curious how you think the interest and ultimately the value of sports media rights could be impacted over the long term if some of these concerns around slowing streaming subscriber lifts ultimately play out? Do you think it's outsized given your unique live content, or is the softening market something that you think affects content spend more broadly?
Yeah, I think it's a complicated topic, and partly, you know, where you sit is how you view it. When I say that, you know, I think there will be strains on the Braves potentially over the long term as the RSNs become less included in the bundle on a regular basis. That'll put pressure on some of the RSN revenue streams. The Braves, in particular, have a very strong RSN revenue stream and a lot of demand, so we may be less impacted than many, but obviously that turmoil could be a negative. On the other hand, you know, Formula One has seen increases in demand and increases in viewership, and we have the U.S. media rights as commonly known up for bid right now, beginning for next year's season.
We have a lot of interest, not only from traditional linear players, but digital players. The offset to some of the decline in cable subs is the increase in some of the digital subscriptions. That opportunity is, you know, I think in the net, we're probably better off with more players bidding than the changing landscape, maybe plus or minus. At Charter, which is not the focus of today's call, we have a whole another set of dynamics where in some cases we're helped, and in some cases, you know, we may be hurt. You really don't need a lot changing, and a lot of it depends on which company we're talking about.
Great. Thanks for that.
We'll take our next question from Barton Crockett with Rosenblatt Securities.
Great. Thanks for taking the question. I wanted to put one question out, which you know comes from an investor, but I thought it was a good question, which is looking at the Braves, you know, they're trading right now at you know market value of maybe 3.5 times or so kind of sales. You know, you've seen private market transactions for baseball teams in the close to 7x kind of sales range. You know, so the question is, you know, why won't you guys take some more steps to try and achieve that value right now for the Braves? One of the things that would seem to be open to you is that you now have a second ATB with Formula One and now Braves.
It would be possible to split, you know, maybe the Braves off as an actual stock, which might help the value process, you know, and get people thinking about private market transactions maybe down the road. You know, kind of curious what your thought process is there, why you haven't pursued those type of opportunities to date.
A great question, even if it's not yours, Barton, from the investor, still a good question. I think we're looking at all options and considering what we might do. Some of these things are more recent about when our ATB flexibility has occurred. There's some issues also. We're still looking at around SIRI and what we might do there. As you know, we just crossed over the 80 there. We've just had Formula One become an ATB. So there's some moving targets, and we evaluate all opportunities, and I think your investor is probably right. I'm not sure 7x. We'll see, but certainly, the multiple we're trading at is lower than that multiple, which has been in private transactions. Whether it would still trade to that level of what is a private sale transaction versus a public market transaction, open question.
I do agree that probably having the flexibility to do that would probably improve trading over time.
Okay. You know, also on the Braves site, you know, I wanted to ask about the RSN deal with the Bally RSN, and, you know, their pursuit obviously of rights from teams to do the direct-to-consumer streaming service. You know, the Braves are not yet signed up for that, but we did see that, you know, a friend of the Braves family at Charter has done a recent deal with Sinclair that involved the RSNs. You know, I'm just wondering, in the past, you guys have seemed very skeptical about signing up for, you know, to have the Braves carried on that. It seems like you weren't really into that. Now, Charter has done a deal with them.
I'm just wondering if there's any evolution in your thinking or whether it still seems like not likely that you wanna do that.
Well, I think that's evolving, Barton, as well, you know, and where Charter sits kind of similar to the answer I gave before, where you sit defines what you wanna see happen. We have a good RSN deal that runs out till 2027. I still think that's probably more valuable, less than any digital deal. There are incremental kind of digital deals that are around that potentially, and there's, you've seen growth in lots of kind of digital around baseball, and now people like Apple entering to buy rights. I think it's evolving. I don't know if Bally is going to be the lead player. They've got their challenges, but we're certainly open to watching how the market evolves.
Okay, great. Thank you.
Thank you. We'll take our next question from David Joyce with Barclays.
Thank you. Another question on Formula One, please. Conceptually, how should we be thinking about the principal versus agents agency relationship on self-promoting this? You know, not looking for any, you know, financial specifics, but just, you know, accounting-wise, would it be something where, you know, Live Nation is the promoter and is taking all of the, you know, top line, but then they have the, you know, the operating expenses, and therefore, Formula One would get something along the lines of a race promotion fee plus a margin? Or is this something that is all going to be, you know, reflected directly on, you know, Formula One's financials? And/or partners, you know, how are partners reflected in that?
Yeah. I'll start and let Brian give the really accurate answers. You know, in general, we're the primary partner. Live Nation is the, from a financial perspective, is the secondary partner. They have a role that's very important, but most of the capital investment, most of the outlays will come from us, not from Live Nation. And we don't anticipate that this is gonna be called out separately on our income statements, won't be material in that sense. The lines will generally be folded in promoter fees and the like, sponsorship, hospitality, et cetera. Brian, what might you correct me on?
No, that's very accurate. I would say, you know, we'll consolidate, as Greg said. So the revenue and CapEx will be on our books as well as the costs. Also, as Greg said, we would expect that, you know, we need to ultimately fine-tune this once we have the race, but our expectation right now is that you would see the revenues go into their traditional buckets. So Paddock Club would go into other revenue, and then sponsorship and would go where sponsorship currently goes. Then, you know, to the extent we're selling tickets, we would expect that probably goes into our promoter revenues.
It'll look very similar except for the fact that we're consolidating a cost which normally, and all the revenue, whereas, under a normal promoter relationship, we just have that fee.
Great. Thank you very much.
We'll go next to Jason Bazinet with Citi.
Another question on Formula One. You mentioned that you may over time maybe promote other races. I guess if you look at the 24-ish races or whatever, some of those obviously are in iconic places where you probably won't self-promote. If you were gonna blue sky it, how many of the 23 other races that you wouldn't be self-promoting would be in the bucket where you might self-promote?
Well, I'll let Stefano add. I don't think we've announced any plans. We're gonna start and see where, you know, how we do this, hopefully make the success of it we believe we can make it. I would only cautiously say, don't be so certain that places which are iconic are places where we will not eventually
No, absolutely, Greg. I think that the beauty, if I may say that, of this moment is it's because the new promoters are really putting new energy and new vibes into the system. I think this is something that have a collateral effect on the traditional promoter that needs to keep up the pace with the respect. We do respect a lot our promoters because they are the ones that are really working with us to make sure that we have a great show around the world. This effect is giving us an incredible boost to make sure that all the system is very active to maximize what we are bringing into the platform. This is really what Greg said, is never say never.
With this in mind, I would say we are very happy with the promoters that are working with us. They're very, very loyal, reliable partners on which we're gonna build up even a stronger future together.
That's great. Thank you.
Thank you. We'll take our final question from Matthew Harrigan with Benchmark.
Thank you. Clearly, you've had a takeoff in the US for Formula One, which is really gonna help with ESPN. At the same time, you've got a lot of geopolitical changes, you know, Sochi going away, the whack-a-mole zero-COVID in China. Hopefully, Shanghai comes back. You know, particularly with the desirability of getting more, better times in the US, if it really becomes even more appealing for ESPN, would you be more inclined to look at, you know, bringing back something like Nürburgring and maybe even promoting it yourself and some of the classic venues and kinda going more US and Europe versus a lot of the expansion that's taking place in Asia and the Middle East? I know some of the Middle Eastern races are hugely successful, and they're gonna stay around.
You know, the world is changing so much. It looks like Formula One's a winner. Just how complex is your life of everything going on in the world on geopolitics? Thanks.
Well, what I can say, Matthew, is that the Formula One and we proven to be, let's say, as flexible as possible also in the COVID situation to maximize the fact that we wanted to have a great championship. Our duty is to make sure that we, first of all, are world championship, and we are investing either with partner or either with us involved directly in that, to make sure that the strategic market that become crucial for Formula One will be part of it. You correctly say that U.S. has an incredible boom in the last, I would say two years. The duty is to make sure that we can even maximize more the effect on that.
We have other areas of the world that needs to be developed and need to be respected because of the tradition. Tradition doesn't mean that, you know, it's something given for granted. Tradition is a great base on which we're gonna build up a better future. Europe has to stay for sure with a good bunch of number of races in our calendar. They will stay. You were talking about Nürburgring. I mean, the German landscape is for sure a very interesting landscape on which no matter will be the promoter, we need to see what could be the action, if needed, that we can recover that in the calendar. I'm sure if you want to be specific on that, something that could happen soon could be very important to be back on the calendar.
We don't have to forget that we have we want to invest in the Far East world because we so far been affected by COVID, but there is a great potential to grow there. We have to have other area of the world, which is Africa, on which we may develop business there. It's a great moment for us to maximize the opportunities to see what will be the right schedule in the future of Formula One. We will not take out of the equation the possibility of having some places with a rotational principle because that will give a leverage to be in multiple markets. As I said, that is really our strategic thinking with regard to our future calendar.
I guess continuing with the German theme, there's still discussion of new OEMs coming in to Formula One. I know you can't be specific, but it feels like there are a lot of positive things still pushing in that direction. Are you still having discussions with various people on that?
Well, as you can imagine, Matthew, we cannot be specific on that. The good news is that we can say what we read and we know we're doing, you know, working with all the manufacturer. If I may, on that specific point, without saying anything related to something that we cannot say, the good and incredible news that today Formula One is really showing the leadership in the technological landscape of the automotive business, in the motorsport, of course. Our choices related to sustainable fuel in the future and our strong path that we want to prove to the world that we are really serious in the Net Zero Carbon within 2030 is something that really gives us credibility.
This is the reason why everyone, not only the ones that you read, are really interested to have talks with us.
Perfect. Thank you.
Operator, I think that we're done. To the listening audience, again, thank you for your interest in Liberty Media. As we said, we hope to see some of you here in Miami. For those who are not able to get to Miami, we do encourage you to watch, and hope to speak to you again next quarter, if not sooner. Thank you.
That will conclude today's call. We appreciate your participation.