Welcome to Liberty Media Corporation's third quarter 2022 earnings conference call. During the presentation, all participants will be in a listen-only mode. Afterwards, we will conduct a question-and-answer session. At that time, if you'd like to ask a question, please press star one on your telephone keypad. As a reminder, this conference will be recorded today, November 4th. I would now like to turn the call over to your host, Courtnee Chun, Chief Portfolio Officer. Please go ahead.
Thank you and good morning. Before we begin, we'd like to remind everyone that this call includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual events or results could differ materially due to a number of risks and uncertainties, including those mentioned in Liberty Media Corporation's most recent Forms 10-K and 10-Q, or Liberty Media Acquisition Corporation's most recent Forms 10-K and 10-Q filed with the SEC. These forward-looking statements speak only as of the date of this call, and Liberty Media Corporation and Liberty Media Acquisition Corporation expressly disclaim any obligation or undertaking to disseminate any updates or revisions to any forward-looking statement contained herein to reflect any change in Liberty Media Corporation or Liberty Media Acquisition Corporation's expectations with regard thereto, or any change in events, conditions or circumstances on which any such statement is based.
On today's call, we will discuss certain non-GAAP financial measures for Liberty Media and Sirius XM, including adjusted OIBDA and adjusted EBITDA. The required definitions and reconciliations for Liberty Media and Sirius XM, schedules one and two, can be found at the end of the earnings press release issued today, which is available on Liberty Media's website. Now I'd like to turn the call over to Greg Maffei, Liberty's President and CEO.
Thank you. Good morning. Today, speaking on the call, we will also have Formula One's President and CEO, Stefano Domenicali, and Liberty's Chief Accounting and Principal Financial Officer, Brian Wendling. Let me start with Liberty SiriusXM. Last quarter we discussed our intention to reduce debt at LSXMA, and we took action during the third quarter. We opportunistically repurchased about 21% of the 1 3/8 basket convertible, combining prudent debt management and effective share buyback. The one paid $64 million, and the other paid $14 million to LSXMA to settle their respective intergroup interests. The remainder of the repurchase was funded with LSXMA cash and $27 million from an unwind of a bond hedge and warrant.
Effectively, this was a share repurchase across the LMC equities with $179 million effective cost to repurchase 4.5 million LSXMA shares and 1.1 million FWONA and 500,000 BATRA intergroup interest shares effectively repurchased. We are still hedged on the remaining exposure under that convert with our intergroup interest. Turning now to SiriusXM itself. They reported solid third quarter financial results despite the macro factors impacting the business. The resilient sub base experienced a record low churn of 1.5%. Revenue was up 4% and EBITDA was flat as we continue to make investments, including in product development. Despite soft auto sales, we continue to achieve vehicle penetrations with an enabled fleet of approximately 150 million.
Sirius XM also set out strong cash flow business and guidance for the year, full year guidance for 2022. We continue to monitor headwinds in advertising and the reduced SAR impact on the top of the funnel. Sirius is also making progress in the streaming business. September was one of the biggest streaming sub-acquisition months they've experienced to date. We continue to add exclusive and diverse content both in and out of the car. For example, we extended the NFL agreement. Sports has proven obviously to be high appeal for new subs, who both convert at a higher rate and have higher retention once they are obtained. Turning to Live Nation. Live Nation continues to see incredible demand, with fans prioritizing spending on live events. Versus 2019, AOI was up 45% and free cash flow was up 88%.
Live also beat last quarter's record for highest quarterly attendance, with over 44 million fans across 11,000 events. Per fan spending was up 30% through September in U.S. amphitheaters, and Ticketmaster experienced an all-time high GTV, which was up 62% versus 2019. Live is closing out a record year, but there is more growth to come, with 115 million tickets already sold and sponsorship for 2023 up 30% over this point last year. Turning now to the Formula One Group. We continue to come up with new analogies which are familiar, and F1 continues to fire on all cylinders with incredible fan demand. There is significant growth in grandstand and Paddock Club attendance, with many sellouts and records broken.
Importantly, as we've invested, there's been continued growth also in the U.S. market, with three races planned for next year, including our landmark Vegas race. We also announced the renewal of our ESPN contract at a value which was many multiples of the prior contract. We also announced a record 24-race calendar for the coming year, including renewing in Monaco, where we have a three-year agreement to keep that iconic race on schedule. Renewing in Mexico City, where we have a three-year deal, which highlights the value that F1 brings to all cities. For example, between 2015 and 2021, the Mexico City Grand Prix generated $2.4 billion of economic activity and created 57,000 jobs. We will continue to capitalize on the momentum of the business.
An example recently is the film that Apple has planned, which we think will be epic. We have a star-studded cast, including Brad Pitt. It's directed by Joseph Kosinski and is produced by Jerry Bruckheimer, all stars in their own right. Very exciting. At the corporate level, we refinanced the FWON convertible on attractive terms with fewer shares underlying the instrument and a lower initial conversion price of $86.06. Now turning to the Braves. Braves finished an impressive season, securing their fifth straight NL East title. They finished 101 and 61. For the first time since 2003, they won over 100 games, and it was an epic comeback for the second half of the season. As you may recall, beginning the start of June, we were 10.5 games behind the Mets.
From there, we went on a Major League best, nearly 700 win rate from the start of that June till the end of the season. The fans had an incredible turnout, with 52 game sellouts at Truist and more tickets sold at the stadium since we had done since last in 2000. Obviously the finale was not what we had hoped, but I remind you, we did win the World Series last year. We are, for a few more weeks, the reigning World Series champions, and there are wonderful things that come from that, but it also can lead to increased costs. We think they ultimately create value for the franchise and in fan engagement, which will drive revenue. On the increased cost side, the largest component has been reinvesting in increased payroll.
We think that sets us up well, rather, for future years. We have other elevated costs, rather, from our record attendance and four additional home games at the Truist ballpark. There were also modest cost increases for post-World Series activities. For example, a trophy tour and creating special merchandise. Let me finish by talking about LMAC. We recently sent out a press release announcing our vote for an early wind down.
While the results have not been what we wanted in terms of finding the deal that we thought was attractive, I will tell you, we evaluated over 140 targets, but the high valuations for 2021, the poor IPO market, plus overall market volatility led us to the conclusion that we could not find a solid target with attractive valuation and return characteristics. Finally, the recent tax law changes under the IRA created additional corporate liabilities if we were to extend the unwind into 2023, and therefore we took action to unwind and return the capital to the investors in 2022. With that, I'm gonna turn it to Brian to let him talk about our financial results in more detail.
Thank you, Greg, and good morning, everyone. At quarter end, Liberty SiriusXM Group has attributed cash on liquid investments of approximately $225 million, which includes $39 million of cash held directly at SiriusXM. There's also $1.3 billion of undrawn margin loan capacity at the parent level related to our SiriusXM and Live Nation margin loans. In September, Liberty SiriusXM Group paid approximately $284 million to repurchase $210 million aggregate principal amount of the 1.375% cash convertible notes. This was funded with $179 million of cash on hand, as well as cash from the Formula One Group and Braves Group from the settlement of their intergroup interests held at Liberty SiriusXM, corresponding to the amount of notes repurchased.
As a result, 1.1 million Series A shares and 500,000 A shares underlying the portion of their respective intergroup interests held by LSXM were canceled. Liberty SiriusXM Group also received $27 million of proceeds from the net settlement of the bond hedge and warrants related to the repurchase of the convertible notes. As of November third, the value of the SiriusXM stock held at Liberty SiriusXM Group was $19.5 billion, and the value of the Live Nation stock held was $5.3 billion. We have $2.8 billion in principal amount of debt against these holdings. Total LSXM Group attributed principal amount of debt is $13.4 billion, which includes $9.9 billion of debt that's directly at the SiriusXM level.
Formula One Group had attributed cash, liquid investments, and monetizable public holdings of $1.1 billion at quarter end, which excludes $1.1 billion of cash held at Formula One. Total Formula One Group attributed principal amount of debt was $3.5 billion, which includes the $2.9 billion of debt directly held at Formula One, leaving $567 million at the corporate level. During the quarter, we issued $475 million aggregate principal amount of 2.25% FOMC convertible notes due 2027.
Portion of the proceeds from the offering were used to repurchase $213 million aggregate principal amount of the 1% FOMC convertible notes due 2023, leaving just $27 million outstanding at the end of the quarter. F1's $500 million revolver is undrawn and Formula One's leverage at the end of the quarter was 2.8x . As Greg mentioned, LMAC filed a proxy statement to obtain stockholder approval to unwind before year-end. Formula One Group has incurred approximately $20 million in costs since LMAC's IPO in January of 2021 through the initial warrant investment and subsequent working capital loans. Upon unwind, these material investments will not be recoverable, but the $250 million forward purchase agreement that Formula One Group had committed to LMAC will be terminated.
On the Formula One operating business, we will remind you that F1 is best viewed on a full year basis, given some volatility in the quarters. F1 held seven races during the third quarters of both 2021 and 2022. However, there wasn't one additional flyaway race during Q3 of 2021, with Russia having taken place last year and France hosting a race this year. Race promotion revenue decreased accordingly for the quarter. The flyaway races typically pay higher fees than European races. As a reminder, we recognize team payment, team payments pro rata across the race calendar. In a quarter where we recognize less revenue due to the mix of races, the team payment percentage may appear disproportionately larger.
F1 also recognized higher other costs of revenue, primarily due to one additional Paddock Club operating in Q3 2022, and from the cost of servicing significantly larger Paddock Club attendances compared to the prior year period. SG&A as a percent of total revenue was generally in line with historical averages for the third quarter. We did have modest increases in personnel costs due to a change in the company's LTIP from a stock to cash-based bonus program and increased headcount to support growth. Looking year to date, revenue increased 35% and our adjusted OIBDA grew 43% with 140 basis points of margin expansion.
Finally, at the Formula One Group, at quarter end, they had attributed cash and liquid investments of $159 million, which excludes $15 million of restricted cash, and the Formula One Group had attributed principal amount debt of $601 million. Liberty and our consolidated subsidiaries are in compliance with their debt covenants at quarter end. With that, I'll turn it over to Stefano.
Thanks, Brian. The 2022 season has continued to deliver very impressive racing for all our fans, and once again, shows how the new technical regulations have delivered a closer racing on the track. The interest in Formula One is huge from fans, potential partners, and those who want to host a race. We continue to believe that this is due to us taking the right strategic decisions to grow the sport in the correct way and to focus on the most important priorities. Formula One just finished a couple of amazing weekends in Mexico City and in Austin, and the 2022 season has delivered exciting action on the track. Max Verstappen has been incredible this season, setting a record for most wins in the season with 14 Grand Prix wins so far in 2022, with his win in Mexico City last weekend.
He secured his second world championship in Suzuka, and Red Bull won the Constructors' Championship, their first since 2013. The team dedicated the victory to Red Bull founder Dietrich Mateschitz. He was a visionary who helped transform our sport and he will be missed. Even with this championship settled, there is still a battle among the drivers and constructors, as to where they finish can have a meaningful impact both financially and operationally. Excitement for our sport continues to grow. Certainly, we've seen that in race attendance and now we have 10 races with crowds over 300,000, with three of those exceeding 400,000. Many of these events have been complete sellouts. A great example of growing interest is Austin, where we welcomed 440,000 fans across the event, more than double the attendance in 2019.
The promoter states that the ticket demand could have reached 500,000, but for this focus on maintaining a high quality fan experience. We've also seen more first-time and female attendees at our races. Across the 10 races where we gathered spectators' data this year, first-time attendees were about 50% of the total crowds. We've seen surging demand on the high-end, too, with record sales in Paddock Club and our hospitality products. This sort of demand means our races slots are highly coveted, and we were pleased to confirm the 2023 calendar a few weeks ago. We were happy to renew our agreement with Monaco, and will race there through 2025, with expanded rights for Formula One related to broadcast, Paddock Club, and sponsorship. We also announced a one-year renewal for Belgium and a three-year renewal for Mexico City.
As Greg mentioned, the economic benefit F1 has brought to Mexico City since 2015 has been incredible. This highlights the value of our sport can bring to cities globally. Additionally, we will increase the number of sprint events in 2023 to six from the current three. These events are in high demand from our promoters and provide additional sponsorship opportunities and value to our broadcast partners. We will announce the venues for those events soon. We were thrilled to announce that Audi will join Formula One in 2026. They have selected Sauber as their strategic partner and plan to acquire a stake in the Sauber group, who will compete as an Audi factory team from 2026.
Formula One presents a global stage for the Audi brand, and they see the high performance and competition in our sport as a driver of innovation and technology. Audi was further attracted to F1 given our approach in sustainability and cost efficiency, which will aid in achieving their own sustainability goals. It also shows the increasing value of the teams in the current environment, driven by the stability provided under the new regulation and the growth of the sport, of which everyone in F1 continues to benefit. We are delighted to grow our partnership with AWS as we announced yesterday the expansion of our partnership with them becoming a global partner of Formula One. We both share a passion for technological innovation, and we work together to build the fan experience of the future.
Viewers continue to tune in as well as we have seen substantial interest related to our media rights. We announced a partnership with Sky that extends rights in Germany and Italy until 2027, and the UK and Ireland until 2029. Sky Sports F1 will continue to be the only dedicated channel to broadcast motorsport in each of these markets, and their highly rated commentary will be available in over 80 markets. Sky has seen significant growth in their viewership so far this season, with average viewership in the UK up 60% since 2019, Italy up 20% since 2021, and Germany up 24% since 2021. They've also seen attractive demographic shift, with viewers becoming more diverse and younger. We also extended our U.S. agreement with ESPN through 2025.
They have been a great partner to us, and with this new deal, at least 16 races per year will air on either ABC or ESPN, with all broadcasts commercial-free. Through 18 races in 2022, they've seen an average audience of 1.2 million, up from 9.9 thousand in 2021. The Miami Grand Prix drew an average viewership of 2.6 million, the largest U.S. audience on record for a live GP. Additionally, we extended our agreement with ServusTV in Austria until 2026 and secured a partnership with Telcel and Telmex in Mexico to bring F1 TV Pro to subscribers who can easily add the service onto their existing contracts for mobile or internet services. The F1 Esports Series Pro Championship, presented by Aramco, returned for four events, each spanning over three years.
This includes more live show as the teams and the drivers battle for the $750,000 prize pot. Similar to F1, we have seen several high-profile drivers move across the grid. We look forward to building on the incredible engagement for 2021, where we saw 4.5 million fans tune in for the Grand Finale. This year, we had 1.3 million players attempt to qualify, almost 3x the amount we had in 2021. We continue to expand the way we engage with fans and introduce the F1 Arcade in London. This is the first F1 licensed experiential venue. Patrons can be fully immersed with 60 motion simulators and experience the thrill of racing while enjoying premium food and beverage offerings in the heart of London. We plan to roll out this concept in additional cities.
Finally, to further our progress to net zero, Formula Two and Formula Three announced a partnership with Aramco to pioneer sustainable fuel through 2033. This is an important step to reaching 100% sustainable fuel by 2026, which will be a requirement of all FIA championships. F2 and F3 have proven to be a great test bed for innovation, as they were with the 18-inch tires now used in Formula One. We continue to show the innovation and leadership in the technology space and believe that our sustainable fuel can have a huge real-world benefit for the automotive sector and greenhouse gas emission. I want to thank the world F1 family, our fans and our investors for all the support this year. Tomorrow, we are hosting a launch party in Las Vegas at Caesars Palace.
We are bringing the best racing in the world to the entertainment capital of the world, including a live car run on Las Vegas Boulevard. We look forward to completing an amazing 2022 season as we travel to Brazil and Abu Dhabi. Avanti tutta. Full speed ahead. Now, I will turn the call back over to Greg. Bye-bye. Ciao.
Thank you, Stefano, and thank you, Brian. We look forward to seeing many of you at our annual investor day on Thursday, November 17. Please visit the IR calendar on our website for registration details. John Malone and I will be hosting our annual Q&A session. If you'd like to submit questions in advance, you can email investor@libertymedia.com. We appreciate your continued support of and interest in Liberty Media. With that, operator, I'd like to open the line for questions.
Thank you. At this time, we'll be conducting a question and answer session. If you'd like to ask a question, please press star one on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star two if you'd like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. One moment, please, while we poll for questions. Our first question comes from Doug Mitchelson with Credit Suisse. Please proceed with your question.
Oh, thanks so much. Greg, I just wanted to focus on Liberty SiriusXM Group. I was just curious if you have any updated thoughts on the discount to asset value and sort of options and timing of options to
Improve that and I guess as part of that, specifically, just curious if you could talk about the strategy around the Live Nation stake at Liberty and whether there's ways for Liberty to create value with that stake beyond just being sort of an ongoing shareholder of Live Nation, which I'm sure you're bullish on, but are there other ways for Liberty to create value with that ownership stake? Thank you.
Well, Doug, thank you for the question. I think we've gone through, you know, some of the options that are on the table and discussed them before, and I'm probably unlikely to do that, to go through them all again. To say, you know, we're aware, we're paying attention, we're taking actions to prepare ourselves for different choices, set ourselves up. When we have something to announce, obviously we'll make the announcement. I just want to reiterate, we think Live is very attractive. We think that certainly the value is not fully recognized in LSXMA. We think there are things that, you know, businesses that are worthy to add on to Live that could be interesting, that are opportunities for us.
There's much we can do around that, around the Live stake in particular, but I'm less likely to go through every nuance on what we can do with LSXMA because I think we've covered those before.
Maybe, Greg, as just a quick follow-up, you could help investors kind of shape time frames. Are there things that you can do that you think are, you know, material in the short term, you know, next 12 months? Or are these things that, you know, will take longer to play out? Any thoughts around helping us with time frames, timetables?
Doug, I give you full credit for persistence, but I think I've said what I'm gonna say.
Thank you very much, Greg.
Thank you, Doug.
Our next question is from Bryan Kraft with Deutsche Bank. Please proceed with your question.
Hi. Good morning. I've got one for Stefano and one for Greg that you may or may not answer, but I'll try. Greg, I think on past calls, when asked about the ATB status of SiriusXM, you said that you believe it is an ATB. I was wondering if your conviction with respect to SiriusXM being an ATB has since increased. You know, can you say more definitively that it actually does have ATB status? Stefano, your comments on the attendance increases I think were really interesting. I think that the view on race promotion revenue historically has been that it's sort of a flattish type revenue outlook, given the high pricing on those deals and some challenged promoter economics.
With the increases in ticket sales and attendance you talked about, I mean, that must deliver a lot of value to promoters. Do you think that that means race promotion revenue could become, you know, actually a significant and consistent revenue growth driver going forward? Thanks.
I'm gonna let Stefano cover attendance first, and then I'll touch on the things I'm not gonna answer with you, Bryan.
Excellent.
Okay. Thanks, Greg. Well, actually, you're totally right. The attendance increase is just magnificent in terms of what Formula One is bringing mainly to new audiences. That's true that the business model we are having with certain promoters is more related to the fact that there is a fee that they have to pay. There is the high-end Paddock Club ticket that is on our side. I believe that not the challenge, but the big opportunity to move forward is how we can maximize the revenue and monetize the revenue that we can take from the fact that Formula One has become more and more attractive. That's really what we're gonna do in the future.
We have different ways to do it, and I'm sure that we're gonna capitalize this growth in the best way that we can in the next couple of years.
Thanks, Stefano. Bryan, I'm gonna give you confidence. I'm gonna restate. I still believe SiriusXM is an ATB. No change in our position.
Okay.
These things tend to get resolved and firmed up at the time, you know, something gets tested. That we still have that position.
Okay. All right. Thank you.
Our next question is from Jason Bazinet with Citi. Please proceed with your question.
I know you guys have always talked in the past about the flexibility that the trackers give you, 'cause you can sort of move assets and liabilities across. You know, when I step back and I think about sort of broader Liberty, it feels like there is sort of a slow march towards asset-backed securities, right? Like eventually the terminal year, it seems to me everything is gonna be asset-backed. Is that wrong?
Well, thank you for the question, Jason.
Sure.
I don't think we've really seen a change in our procedure. We think the tracker has real value and gives us flexibility. Our history has also been that we've created many, many asset-backed securities. Off the top of my head, I can think of Liberty, which is effectively DirecTV, CommerceHub, Expedia, Liberty Expedia going to Expedia. You know, the list goes on. We've obviously breaking Qurate off on its own. I mean, I can. You know, many, many times.
Yeah.
That's going back in my 17 years. I'm not sure we've had a diminution in our interest in trackers or a change in our perspective that asset-backed securities certainly have their value at the right time and place.
Okay. Does sort of unwinding or shuttering the SPAC sort of nudge you more in the direction of not needing flexibility, or is that sort of a false interpretation?
Yeah, I'm not sure I would read that as the interpretation. I think it's a recognition of these things have a life. The market at a moment in time, we thought there was an opportunity. We couldn't find the one we wanted. Unlike many sponsors of SPACs who were playing for the carry. We had committed real capital and we're concerned about and aligned with our shareholders in wanting to have a good return, not just a pop. I think SPACs are obviously challenged for many reasons, both because of the market reaction right now and also because of the regulatory profile towards them. That was a recognition of those factors, not any statement about lack of optionality or flexibility or desire for that.
Okay. Thank you.
Our next question comes from David Karnovsky with JP Morgan. Please proceed with your question.
Hi. Thank you. Stefano, I wanted to see if you could expand a bit on your media rights renewal with Sky. What drove the decision to do that deal early and across multiple territories? Greg, just wanted to see if you could update on how you're thinking about using Formula One's cash balance, in light of your net leverage and decision on LMAC. Thanks.
Thanks, David. I think that when we talk about media rights is a landscape where we have to consider the evolution, maybe in the new market that is becoming attractive for Formula One. In the more, let's say, traditional mature market, I think that what we have taken as a decision to invest and to be stable with Sky means a lot because in terms of the other opportunity in this market are not really the one that can extend from the financial and also for the awareness point of view and the content point of view, what we want to achieve.
It is clear that, the fact that we are growing, give us potential for the future to see how in that kind of a dimension, not only pay TV, but also other means that could be interacting for us could be attractive for our business. Of course, we want to make sure that the for the future decision, there is also the possibility for our F1 TV, that is doing tremendously well, to be, incorporated in the offer to our customers. So that's really the strategy that we are taking so far. This is, I would say, if you go back to Sky, the recognition of the value of that investment for the value of our F1 content in the world.
Yeah. If I could just add on, I mean, and reinforce the point. Sky is a great partner across three important geographies, but more than that, they're a great partner in terms of their production. Most of you here in the U.S. are watching the Sky broadcast, and I have to tell you, I'm always very impressed with what they do. Securing that and ensuring that good partnership for a longer period of time was attractive. You know, as far as what our uses of cash are gonna be, we have a high quality problem that we have a great free cash flow generating entity in Formula One, with we believe, the potential to increase that over time.
You've seen us buy back stock at various times at Formula One, but we also think there are potentially in this market opportunities for all the reasons that I talked about the difficulty in the market, a non-market tested or, you know, no need to do external financing ability to do something on our own could create interesting opportunities. We will continue to weigh both the flexibility that we're provided by those free cash flows and the delevering against share repurchase, against other alternatives in the space, like investing in our business at Las Vegas and outside opportunities.
Thank you.
Our next question is from Ben Swinburne with Morgan Stanley. Please proceed with your question.
Thanks. Good morning. A few on F1 for, I guess, Greg or Stefano or both of you. On the ESPN deal, which is our Disney deal just now, formally announced. You know, I hear at least according to the press, you guys took less money, took a lot of money, but less money than you could have had. I think I know why, but could you just spend a couple of minutes talking about why, you know, what is new in this ESPN-ABC deal, besides more money that you think is strategic and sort of the benefits of this agreement and the duration that you picked, because obviously the U.S. Market's a huge opportunity for you. Then maybe this is for Brian, but just you didn't mention currency in the press release at F1.
I didn't know if that was a material or not material impact in the quarter. G&A and corporate costs were both up quite a bit year-over-year and quarter-over-quarter, maybe Vegas related. Just any color there, if there's one-timers would be helpful. Thanks, everyone.
I'll touch on ESPN first and then let Stefano add if it's okay. Look, we have had a belief in the strength of the business, which caused us to cut initially a shorter deal without getting the highest pay last time. On this renewal, we did the same. We wanted the broadest exposure. ESPN has been a very good partner. We think the opportunity to continue to grow the sport in the United States caused us to cut a relatively short term deal with them because we think we will do better on the renewal. Betting on ourselves has been the right strategy. Betting on growth, betting on breadth rather than a current pay has been the right strategy, and I think you saw that exhibited.
There were other things that ESPN has been a great partner about, and I think the opportunity to work with them on things like F1 TV were always a part of why they were a good partner, and go forward on that basis. We're very excited about F1 and ESPN being together for the next three years. I have to tell you, we're also excited about the kind of opportunity we'll see in three years when we renew with somebody. Stefano, what would you add?
I couldn't agree more, Greg. I think that, we need to recognize that, because sometimes we have a very short memory. A couple of years ago, there were not so many, media rights holder in U.S. that wanted to invest with us. Now we need to give the credit to ESPN, that in terms of content, in terms of attention, in terms of how they are really following Formula One, they did a phenomenal job, which will be even stronger in the next three years because we have, agreed that, you know, the positioning of the race in a certain channel, to have more attention to that.
I think that we thought carefully about this step, and I think that the fact also that with this agreement we keep, as Live Nation, the F1 TV rights retained on our side means a lot. I think that's the best solution. In three years' time, we see how the market will develop. We are pretty sure due to the growth in U.S., that there will be other players that will be around the table and interested to be with us in the future.
Yeah, Ben, on your other two questions, FX was pretty much de minimis for the quarter. We'll just remind you that about 80% of our revenue and costs are actually in U.S. dollars. So we do have ups and downs on FX from time to time. It was not impactful in the third quarter. On the G&A question, again, I would just reiterate, always better to look at this on a full year basis. We did have a mix shift in the number of races that were either European versus fly-away. We lost Russia in the current period, so that had a bit of a margin impact. There was higher G&A to support the overall revenue growth and margin expansion on a year-to-date basis.
As you pointed out on Vegas, still not material, but obviously there are some costs in there related to Vegas as they prepare for their launch event and ticket sales.
Thanks, Greg. Thanks, guys.
Our next question comes from Barton Crockett with Rosenblatt Securities. Please proceed with your question.
Okay, thank you. I guess, two questions if I could. The first is just, you know, the macro situation in Europe, it's really kind of at levels that we haven't seen in years, maybe in my lifetime. I don't know about others. I'm just wondering, at what point do you think that this could have an impact on the F1 business? It doesn't seem like it has to date. Maybe the answer is it never will, but at what point do you think we'd ever get to a point where this could have an impact on attendance at races and maybe an impact on race promotion fees because communities are, you know, or promoters are economically challenged?
Thank you, Barton. I mean, let me figure out these things. First of all, being a world championship, we can spread around the world the risk of having this kind of situation to manage. On the other hand, the fact that we have long-term agreements will reduce the exposure to this risk. What I can say and share with you is that we already see an incredible number of pre-registration with regards to ticketing of next year. This is a good sign in a context that you're saying in mainly Europe where I'm living, it is clear that this recession is taking place.
I think that the way that we are structured, the way that we have done the deal will protect us or will enable us to move forward in this direction. Therefore, I would say this current situation lets us think that we should be optimistic in this context. That is of course, we monitor, but this is what we see today.
Yeah, I think. If I could just add, we're seeing a case where, you know, look across our business, high-end consumers are still purchasing, whether that's at Formula One or at Live Nation or at the Atlanta Braves. Demand for all those services is very high, and I think that is reinforcing the point that Stefano made. We have many promoters who are doing very well, including those in Europe. There is high demand both among consumers and therefore promoter confidence against those long-term contracts. We feel very good.
Okay. The other thing I was curious about is, you know, the fact that, you know, we've got the race winners, the team winners pretty well sewn up well before the season is over at Formula One, versus last year things were pretty competitive, right, you know, until the very end, the last lap. What difference does that make in terms of the financial arc of your business over the balance of this year? I mean, is that a headwind in any way? You know, anything you can speak to based on historical or any other kind of anecdotes?
Well, actually, we don't see any kind of risk at all. I mean, first of all, we have the last two races with sold-out tickets and the numbers is really growing. The attention will be shift, of course, in our fight on the sporting, on the sporting, from the sporting perspective. That's part of operation. I would like to add, if I may, another comment. We are totally positive on the impact that the change of regulation brought this year. We cannot comment on the fact that the team, but specifically in this case, Red Bull or Max Verstappen, did an incredible job. Maybe some other teams didn't take the right opportunities, but what we saw on the track is wheel-to-wheel racing.
That's what we wanted, and I'm totally confident that next year the fight on the track will arrive up to the end of the calendar. Yeah. As you've seen the last races, you know, on the sporting side, there is a lot of attention. There is a fight for places that also for the team perspective is related to their financial position and the financial rewarding if they achieve a position better than the other team. I think there will be a lot of interest in Brazil and Abu Dhabi too, with no problem.
Okay. Thank you.
Our next question is from David Joyce with Barclays. Please proceed with your question.
Thank you. A couple on Formula One. First, I was wondering if you could help us understand what's incremental in the new agreement with AWS. Then secondly, I was wondering if you could explain what the gating factors would be to adding another F1 team. Is it allowed in the current Concorde Agreement, or would that require renewal? Is it the factor of maybe the buy-in to keep everybody, you know, equal just being kind of prohibitive. If you could just walk us through the thought process and, you know, restrictions there, it would be helpful.
Thank you, David, for the question. As you can imagine, on the incremental value of the AWS, we cannot go into the details. It is a very strong relationship that is starting from a very technical content point of view. We are working together with them on the preparation of the graphics. We are working together in order to give the right data to our customers and to our fans. The fact that we have a renewal for so many years with an interest in increase in terms of financial contribution means that also, you know, AWS recognize the power of our platform. With regard to the, you know, the value or the process related to the possibility of F1 team to be into the championship.
Of course, there is the primary step that both of us and the FIA to be in agreement for that. I think that the first thing that we need to consider is this eventual possibility will bring an extra value to the championship. If so, of course, we're gonna discuss it internally, and we see if this any kind of a real potential new entry can give the benefit for the value of the championship. On top of it, there is a value that has to be recognized to the teams that are already into the championship because of course, you know, they cannot allow any dilution of their financial partnership with the F1 championship. This is what is written in the Concorde Agreement.
Mainly the point is that eventually a new entry will bring a better position of F1 championship. This is really in terms of value and in terms of value from the financial point of view and in terms of value from the sporting point of view. If I may add that, it's not a problem to do adding one more team to have a better racing. Therefore, we will see. We will monitor the situation. If it will be a real credible new entry team that want to discuss with us, we are ready to discuss, but we are not in a rush position today for that.
Okay, great. Thank you very much.
Our final question comes from the line of Matthew Harrigan with Benchmark. Please proceed with your question.
Thank you. With the big inflection and interest in F1, especially in the U.S., are you seeing a lot more activity on the EA game, Codemasters game that's been around forever, I guess, since, you know, 2000? Is there potential with the, I guess, the somewhat lame implementations of AR that are out there right now? Now that you've got a movie, it feels like video games and such are another area where you could probably heighten the ancillary potential a little bit. Thank you.
Matthew, I think that the fact that we're bringing in new customers that are getting younger and younger will allow us to see on the licensing point of view an incremental opportunity to increase the revenue stream for us. This will happen. We are pretty sure about it. We already saw this year an incredible effect on this. On the other hand, I would say what we need to stay always focused is that we are a physical sport on the track. Any kind of growth that is happening on the F1 gaming or that has to be translated to the passion that we want to see people going to the track.
This is really the thing that we are focusing because that's an opportunity to stabilize the growth of our sport for the future.
Makes sense. Thank you.
Operator, I think we're done. Thank you all for your interest in the Liberty Media Corporation, and we look forward to seeing many of you in a couple of weeks in New York. If not, until then, the next call. Thank you very much, operator.
You're very welcome. This concludes today's conference. You may disconnect your lines at this time, and we thank you for your participation.