General Mills, Inc. (GIS)
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Earnings Call: Q3 2021

Mar 24, 2021

Operator

Greetings, welcome to the Fiscal 2021 Q3 Earnings Call. During the presentation, all participant lines will be in a listen-only mode. Afterwards, we will conduct a question-and-answer session. At that time, if you have a question, please press the one followed by the four on your telephone. If at any time during the conference you need to reach an operator, please press star zero. As a reminder, this conference is being recorded Wednesday, March 24, 2021. I would now like to turn the conference over to Jeff Siemon, VP of Investor Relations. Please go ahead.

Jeff Siemon
VP of Investor Relations, General Mills

Thanks, Jennifer, and good morning to everyone. On behalf of my colleagues at General Mills, thanks for joining us. We are looking forward to have our live Q&A session on our third quarter results. I hope everyone had a chance to review our press release, listen to our prepared remarks, and view our presentation materials, which were made available this morning on our investor relations site. Also, refer to the press release we issued yesterday announcing our proposed sale of our European Yoplait operations to Sodiaal. I'll just note that in regard to that transaction, we have a memorandum of understanding, and that is still subject to appropriate labor consultations, regulatory filings, and other customary closing conditions. We expect to close that proposed transaction by the end of the calendar year.

It's important to note that in our Q&A session today, we may make forward-looking statements that are based on management's current views and assumptions, including facts and assumptions related to the potential impact of the COVID-19 pandemic on our results in fiscal 2021. Please refer to this morning's press release for factors that could impact our forward-looking statements and for reconciliations of non-GAAP information, which may be discussed on today's call. I'm here virtually with Jeff Harmening, our Chairman and CEO, Kofi Bruce, our CFO, Bethany Quam, Group President for our Pet Segment, and Jon Nudi, Group President for North America Retail. We're holding this call from different locations, hopefully technology cooperates and everything goes smoothly. With that, we can get into the first question. Jennifer, you can get us started.

Operator

Thank you. If you'd like to register a question, kindly press the one followed by the four on your telephone keypad. You will hear a three-tone prompt to acknowledge your request. If your question has been answered and you would like to withdraw your registration, please press the one followed by the three. Again, if you'd like to register a question, please press the one followed by the four on your telephone keypad. Our first question comes from the line of Andrew Lazar with Barclays. Please proceed with your question.

Andrew Lazar
Analyst, Barclays

Good morning, everybody, and thanks for the question.

Jeff Siemon
VP of Investor Relations, General Mills

Good morning, Andrew.

Andrew Lazar
Analyst, Barclays

Great. I think I'd like to stick with the two-year growth CAGR methodology that you laid out and discussed in the prepared remarks. Thinking about it that way would imply fiscal 4Q organic sales growth that would look to be roughly in line with what you reported in fiscal 3Q, again, on a two-year basis. I realize some of this is likely a bit of a shift of inventory refill that you expected in 3Q into 4Q, it would seem to suggest you believe the sales growth deceleration as reopening occurs is likely to be maybe slower than many currently expect. I'm just trying to get a sense if that's a fair characterization of your thinking at this juncture, and if it is, what's informing that viewpoint? Thank you.

Jeff Harmening
Chairman and CEO, General Mills

Yeah, thank you, Andrew. This is Jeff Harmening. You have that exactly right. We look at the third quarter of this year, demand was high all over the world, including the U.S., fueled by clearly the pandemic as well as stimulus spending and in addition to that, some weather-related events. As we look at Q4, we really believe that our sales, both in terms of pounds and pricing, is going to be higher than it was pre-pandemic. We're seeing that in the first couple of weeks of the month, and we're confident the consumer behaviors aren't changing as quickly as some would think. What fuels that, Andrew, is really as you look at the last year, if you look at 2020, our food service business in general in the U.S., the industry declined about 25%.

Of that, about 25% was quick service restaurants, schools, and healthcare. We've seen quick service restaurants bounce back, and schools are gradually getting online as is healthcare. That'll bounce back relatively quickly. Another 25% of that decline was related to casual dining, and that's going to take longer to come back. Finally, about half of the decline we've seen over the last year in away-from-home eating is really driven by travel, leisure, business, and industry. Think canteens at places of work. Clearly, that's going to take a longer term to come back, if it ever does at all, because we're not going to work the same way. We're going to be working at home a little more than we were before. People want flexible schedules.

While consumers may be making vacation plans now more than they have, business people are not going to be traveling as much because technology has caught up and we realize we can do a lot of things remotely. What fuels our belief in the fourth quarter and what we're confident in is not only inventory build up, but movement will be better than what some expected based on what we've seen over the past year and what we see in the first few weeks of this month is forward.

Andrew Lazar
Analyst, Barclays

Great. Thanks very much. I'll leave it there.

Jeff Harmening
Chairman and CEO, General Mills

Thanks.

Operator

Our next question comes from the line of Ken Goldman with JP Morgan. Please proceed with your question.

Ken Goldman
Analyst, JPMorgan

Hi. Thank you. Two from me. First, how should we think about your appetite for being aggressive on share repo? Just looking back prior to the Buff deal, there were some years the company spent upwards of $1.7 billion on buybacks. Should we think this level is at least within the realm of possibilities, or do you want to keep a little more dry powder around? That's my first one.

Kofi Bruce
CFO, General Mills

Sure, Ken, this is Kofi. Good morning. Thanks for the question. Look, I think we're absolutely in a position where we ended the quarter with a really strong balance sheet, a leverage ratio at 2.8x net debt to EBITDA, which means we've continued to make great progress against our capital goals. I expect we will restore our full capacity to use all of our levers of cash return. I think the signal that I think was important is that we've already started. While I can't commit to anything beyond what we've done, we continue to have the flexibility to act and use the balance sheet to the full extent of our capital allocation policy. I think, as a reminder, share purchases the last of those, that is where we would look to manage leverage and steer any excess free cash flow.

Ken Goldman
Analyst, JPMorgan

Thank you for that. Bethany, within broader pet food, the refrigerated temperature state, it's small, but it's growing quickly, not really showing a lot of signs of slowing down except for some supply chain issues. Has Blue Buffalo's appetite to break into this subcategory changed at all? Is it still sort of a wait and see attitude? Which is not necessarily what you've said, but what some of your predecessors may have kind of implied in talking about it.

Bethany Quam
Group President of Pet Segment, General Mills

Well, hi, thanks for the question. What we really have seen is that pet parents throughout this pandemic have really wanted to continue to offer their pets different forms. You're talking about different forms here. We've seen mixing between kibble and then wet food from canned. Our wet business is performing incredibly well, as well as fresh. It's still a very small part of the category, but the trend is pet parents continuing to mix different kinds of food. We'll continue to look at all those different areas and continue to take the Blue Buffalo master brand where we think pet parents want to see it.

Ken Goldman
Analyst, JPMorgan

Thank you.

Operator

Our next question comes from the line of Chris Growe with Stifel. Please proceed with your question.

Chris Growe
Analyst, Stifel

Hi, good morning.

Kofi Bruce
CFO, General Mills

Hi, Chris.

Chris Growe
Analyst, Stifel

I just had a question for you. Just to start first with cost inflation and to better understand the kind of some of the moving pieces in the gross margin. I think it's very clear about the inflation and there was some cost to secure incremental capacity. Just to understand a couple of simple things. Was weather a factor at all in the gross margin for you this quarter? Then I also just want to understand the rate of inflation and then how fourth quarter inflation might look in relation to the third quarter.

Kofi Bruce
CFO, General Mills

Sure. Chris, I'll be happy to address your question. Thanks for asking. As you think about the other factors, certainly as we flagged, there are higher costs to operate in this higher demand environment. I will tell you that part of the cost in our logistics network costs have gone up in relation to responding to the high demand environment. Specifically as we're operating in an environment where we need to open new lanes of freight to reach our external supply capacity. Also to reposition within the network, which is where we've seen some incremental costs as related to the weather in the quarter. As we get to Q4, while we're not giving guidance on Q4 inflation, I think it's important to note for the full year, we are still expecting about 3% inflation.

The way I'd characterize it is, our expectations at the beginning of the year were 3%, and we're rounding up to about 3%, and we're in a position now where we will be rounding down to about 3% inflation. I think the critical thing for us is, we're taking the opportunity to act with all of our SRM and our HMM levers to set ourselves up in anticipation of higher inflation as we step into F 2022.

Chris Growe
Analyst, Stifel

Okay. Thank you for that. I had a separate question, if I could, on pets, so perhaps for Bethany. It's in relation to, you had some incremental promotional costs around Tastefuls, the launch of that. Does that continue? Do you see a step-up in sort of increase in promotional spending for that business? That's also a division where there has been higher costs. Is that one where we could see some pricing coming through? Has that come through at all in the industry? Not looking for forward commentary there, but have you seen that yet in the industry?

Bethany Quam
Group President of Pet Segment, General Mills

Well, starting with the support, we're launching a new business, so you have costs to do that. We see ourselves spending at a rate that's right for the category. Again, we can work within the entire portfolio. Those are launch costs that we're talking right now. In terms of premiumization, that is absolutely continuing in every part of the category. The premium cost per pound on wet cat food, definitely higher than what you'd see in dry, every part of the category continues to see premiumization on a cost per pound basis.

Jeff Siemon
VP of Investor Relations, General Mills

Chris, this is Jeff Siemon. I’d just add to the original question about costs in the quarter. I’d just note that on a year-to-date basis, the Pet Segment’s at about a little over 24% margin versus 22.5% last year. While the quarter was maybe there was a little bit of incremental cost, we still feel very good about where we are year-to-date for that business from a margin and a growth standpoint.

Chris Growe
Analyst, Stifel

Okay. Thank you for that, Dan. I appreciate it.

Operator

Our next question comes from the line of Michael Lavery with Piper Sandler. Please proceed with your question.

Michael Lavery
Analyst, Piper Sandler

Thank you. Good morning.

Jeff Harmening
Chairman and CEO, General Mills

Good morning.

Michael Lavery
Analyst, Piper Sandler

Just following up on the Pet Segment. You've had some accelerating volume growth over the course of the year. Can you give a sense of how much of that is driven from pipeline fill behind new launches, versus just kind of a more run rate type momentum?

Bethany Quam
Group President of Pet Segment, General Mills

Yeah. Thanks for the question. We've continued to see the movement of the business accelerate. In Q2, we had talked a little bit about movement when we had reported 18% sales, being a little bit ahead of our inventory, but our movement accelerated as we went into Q3. We feel pretty good about the levels of inventory at this point.

Michael Lavery
Analyst, Piper Sandler

Okay. Great. Then just following up on the inflation question, looking ahead a little bit, can you give a sense of how much you're positioning yourself for 2022? Just trying to get a sense of how much you think the current kind of run in prices might be sticky, versus waiting to take some positions if it may come back. What's your thinking on that at a high level?

Kofi Bruce
CFO, General Mills

Well, certainly at a high level, we are preparing for higher inflation. I don't want to get too far ahead. We'll come back and talk to you in Q4 about F 2022 inflation expectations. I will just reiterate, we are taking actions on the basis of that preparation, specifically around our HMM and our strategic revenue management plans and using all of the levers of strategic revenue management.

Michael Lavery
Analyst, Piper Sandler

Okay, great. Thanks so much.

Kofi Bruce
CFO, General Mills

You bet.

Operator

Our next question comes from the line of Robert Moskow with Credit Suisse. Please proceed with your question.

Robert Moskow
Analyst, Credit Suisse

Hi, Kofi and Jeff. I think I'm gonna get the same answer as Michael just got. Inflation is accelerating higher than you thought, and I know you have multiple levers to offset it. Within SRM, I think list price increases are one of those levers. Is it fair to say that that will have to be utilized more than originally contemplated? Look, a lot of retailers are talking about inflation right now. A lot of your competitors are talking about inflation. Is it fair to say that there's more willingness to pass that through? I know it's never easy, but it's not just you who's facing the inflation.

Jeff Harmening
Chairman and CEO, General Mills

Jeff, let me take that question, because if you get the same answer, then at least you get it from a different person, Rob.

Robert Moskow
Analyst, Credit Suisse

Yes.

Jeff Harmening
Chairman and CEO, General Mills

I would start by saying that inflation is very broad-based, and it's actually global. We're seeing it across the globe. We're seeing inflation, and it's broad-based across commodities, across logistics, across things like aluminum and steel. Whenever you see this kind of broad-based inflation and it's global, that's an environment where you're gonna realize net pricing. We certainly go to HMM first, but in this kind of environment, just like a few years ago when we saw the same thing, our retailers are seeing it, our competitors are seeing it, we're seeing it, and so we will realize pricing. We'll also use all of the tools, and that includes list pricing. It's list pricing, it is price pack architecture, it's how we manage trade, and then finally, price index. We'll need to use all those levers.

When it comes to pricing, you go from the macro to the micro pretty fast. The levers we pull certainly depend on category, and they certainly depend on geography. I want you to know, we'll use all the levers at our disposal, and we'll begin that process here in the fourth quarter.

Kofi Bruce
CFO, General Mills

Let me just add for additional context a reminder that our first lever is holistic margin management, right. Our cost of goods sold, productivity, which has been averaging about 4% annually. We're not relying just on SRM to address the issue. The first four points or so we would expect to get through growth margin productivity.

Robert Moskow
Analyst, Credit Suisse

Okay, I'll leave it there. Thank you.

Operator

Our next question comes from the line of Jason English with Goldman Sachs. Please proceed with your question.

Jason English
Analyst, Goldman Sachs

Hey, good morning, folks. Thank you for stopping by.

Jeff Harmening
Chairman and CEO, General Mills

Morning.

Kofi Bruce
CFO, General Mills

Morning.

Jason English
Analyst, Goldman Sachs

I guess I was going to keep coming back at sort of the same line of questioning, and that's just really just kind of understand the margins here. Kofi, I think you included weak margins this quarter, and I think you're guiding for profit or margins to actually be below fiscal 2019 levels in the fourth quarter, so below pre-COVID. I'm trying to wrap my head around it. You're talking about HMM savings exceeding inflation. For the year, you're actually net deflation on those two. You've got phenomenal volume leverage, huge pricing rolling through, the best pricing in years. What is the other offset? You've stacked those up right there, and I would expect meaningful margin expansion for the year, not profit actually falling below pre-COVID. What are the other offsets? Can you help us quantify them?

Which of those offsets may be transitory and related to COVID, with costs falling out as we look over the next, say, 12- 24 months?

Kofi Bruce
CFO, General Mills

Sure. Let me speak to some of the key drivers here. Foundationally, after those, you need to look at the higher operating costs in this environment related to us securing additional capacity from external supply chain. With that, the logistics costs associated with operating in that environment puts us in a position where we are securing more lanes for freight to support that external capacity at higher spot market rates, which we would note that we're seeing about mid-single-digit inflation in freight in this environment. As we're exposed to the spot markets on those external supply chain lanes, the cost of delivering to customers and distribution centers is higher.

Those two factors, I would expect to be largely linked to the demand environment and as supply and demand come more into balance, as our inventory levels in the system come more into balance, I would expect those costs to abate. Obviously we're lapping a tremendously strong Q4, where a fair amount of leverage was driven just in part because of the inventory in the system that both us and the retailers used to draw down to service the demand.

Jason English
Analyst, Goldman Sachs

That's really helpful. Is there any way to quantify some of those things, like these transitory logistics costs that can fall away? Just so as we look to attack our model, we've got sort of the right puts and takes that we're contemplating.

Kofi Bruce
CFO, General Mills

Yeah. I don't want to get too specific on Q4, but I think it's fair to say that as you think about the offsets to some of the key drivers and specifically leverage, those are more than sufficient to offset some of the leverage benefits we expect to see this year.

Jason English
Analyst, Goldman Sachs

Okay. Thank you.

Kofi Bruce
CFO, General Mills

You bet.

Operator

Our next question comes from the line of Faiza Alwy with Deutsche Bank. Please proceed with your question.

Faiza Alwy
Analyst, Deutsche Bank

Yes. Hi, good morning. I guess I wanted to follow up on Andrew's question, and that was what I wanted to see if you could talk about how you think consumption patterns will trend from here. Within that, specifically how you think about the snack bar category, which is one of your global platforms. Jeff, you talked about how you don't expect consumer habits to change. I'm curious how you're thinking about the recovery in that category. The overall category is fragmented and there are many different segments. Just wondering if you could share your aspirations around how you would like to play in the overall category.

Jeff Harmening
Chairman and CEO, General Mills

Yeah. Thanks for the question. Let me make a clarifying point. What we see happening is that demand will be higher in the near future than it was pre-pandemic. Certainly as people return to eating out and people return to schools, we'll see a reversion of some of that volume back to where it was before, just not all the way back. I would envision an environment where demand is not as high as it is today in at-home eating, but it's higher than it was pre-pandemic. I think some investors and some analysts feel as if volume is just going to snap back to the way it was before the pandemic.

What we've seen outside the U.S., what we're currently seeing in our current channels would lead us to believe that any return to normal would be more elongated, and that return to normal will eventually be different. As we see that, the same would hold true of our bars category, and I'll give a little high-level commentary and then Jon Nudi may want to weigh in. In bars, because it really is energy on the go, the fact that the category has been down recently is because people have not been on the go as much. As people start to get out a little bit more, we've seen the category improve a little bit. In fact, I'm really pleased with our progress in terms of share.

We're competing effectively all over the world in the bars category. That would be the U.S. as well as Europe as well as Australia, and so we're starting to see that category return a little bit, and we've been competing quite effectively in it. Jon, do you have anything you want to add to that?

Jon Nudi
Group President of North America Retail, General Mills

You really hit it, Jeff. On the go nature of the category is, it's a tough category. The grain snacks has been on high single digits year to date. Performance bars is down double digits. Again, that's been a tough place to play. As Jeff mentioned, we've been really focused. In fact, one of the things I'm proud of is that we're actually growing share in total bars. As many of you remember, we've been struggling with this category for the last few years, and our turnaround's really led by Nature Valley, our biggest brands.

We've got some really strong marketing on air, some great news around a recyclable wrapper that just rolled out, as well as the number one launch in the category, which is Packed this past year. We feel good about how we're performing. As Jeff mentioned, when we get back to a more normal time, we believe the category is going to bounce back to growth.

Faiza Alwy
Analyst, Deutsche Bank

Great. I wanted to also take advantage of Bethany being on the call. Bethany, I was hoping you could give us a little bit more color on the treats side of the business. Early on, there was a view that as Blue Buffalo moves into FDM, that is a channel where treats are more prevalent, and I think it's been a bit disappointing relative to everything else that Blue has done. I'm curious if you have any thoughts on the long-term potential of the treats business and whether there's sort of more innovation, more marketing, any more work you can do or that you think needs to be done around that side of the business.

Bethany Quam
Group President of Pet Segment, General Mills

Yeah. Well, thanks. You're absolutely correct, right? As you get exposed into the food, drug, mass channel, there is more treats that are sold in that channel. Blue Buffalo definitely resonates with pet parents in terms of treating. You'll see here in the fourth quarter, we are launching a new innovation behind Bones. That is the opportunity for pet parents to feed a bone alternative, a crunchy biscuit that meets the True Blue Promise we promise. We are continuing to do well in the treats category, we know we can do better. We have both innovation launching as well as we're doing some price pack architect work as well. We're able to merchandise. If you look in the pet category, the treats segment is obviously more responsive to merchandising than your food segment.

If you look in our remarks today, we have a picture of how the whole portfolio will show up now, and so when we merchandise, retailers are able to offer the new Bones, our sticks, our Sizzlers, and we really cover all different treat types. We're continuing to merchandise. We also are starting to do some different types of marketing behind treatable moments. We are pushing on all areas to continue to drive that visit. It's a huge category. We've got growth. We'd like to have a higher share of it.

Faiza Alwy
Analyst, Deutsche Bank

Great. Thank you so much.

Operator

Our next question comes from the line of Nik Modi with RBC Capital Markets. Please proceed with your question.

Nik Modi
Analyst, RBC Capital Markets

Good morning, everyone.

Jeff Harmening
Chairman and CEO, General Mills

Morning, Nik.

Nik Modi
Analyst, RBC Capital Markets

I just wanted to ask about new items. My understanding is General Mills is going to be pretty active in this area, in 2021. Just within the construct and the backdrop of SKU rationalization happening at retail, I just wanted to kind of understand how that is going to work as you look to really get all these new products onto the shelf. Then I just have a quick follow-up.

Jeff Harmening
Chairman and CEO, General Mills

Jon, do you want to take that?

Jon Nudi
Group President of North America Retail, General Mills

Yeah, sure. Obviously there's some SKU rationalization going on, really driven by click and collect, and retailers really optimizing their shelf space. At the same time, consumers are always looking for new products and new innovation. I'll tell you, retailers are very engaged by that as well. In fiscal 2021, our new products performed quite well. In cereal, we've got three of the top three launches in the category. In yogurt, we've got three of the top four launches, and we've got a great track record. That track record really helps us sell the new products. The bar is higher. We've got to have good items that's got to perform, and I think we really have a track record now of doing that, which will help us as we place new items in the coming year.

The other thing that's successful look is our share of distribution up overall and in our key categories as well. Again, new products really help us with that. That's how we're going to approach it. We're really excited about the plans we have coming for fiscal 2022 as well, which we'll share as we get closer to the new year.

Nik Modi
Analyst, RBC Capital Markets

Jon, just as we think about SKU rationalization and how retailers prioritize which brands they have on the shelf, would you expect additional space over the next 12 months as a result of some of those changes?

Jon Nudi
Group President of North America Retail, General Mills

I think that, obviously the highest turning SKUs getting the most shelf space right now as they really are using the shelf for bricks and mortar shopping as well as their click and collect operations. Our top SKUs continue to grow shelf space, and that's a really good thing for us. Then, from an innovation standpoint, again, I think that the retailers are looking for a track record of success. As we've proven that we can do that, I think they're looking to our items first. I think in some cases, the smaller companies that are coming in, where a few years ago, retailers were jumping all over those items, it's a tougher environment for them right now. I do believe for manufacturers that have big brands that turn well, it's a good time to get shelf.

I think new products are really all about how excited you can get retailers, consumers about those items and building a track record to deliver. Again, we've been able to do that more recently.

Nik Modi
Analyst, RBC Capital Markets

Excellent. Thank you. I'll pass it on.

Operator

Our next question comes from the line of Jonathan Feeney with Consumer Edge. Please proceed with your question.

Jonathan Feeney
Analyst, Consumer Edge

Good morning, and thanks. I know you touched on this a little bit before, but given a clear rise in visible costs here, I'm a little surprised there's not more dedicated effort to raise pricing. Is this something that's just tactical inside your organization, just going to let it ride here? Or is this a response to discounting and private label growth or fear about that in the marketplace? You would look at your input costs and everything that's in the headlines, and this feels like a 2006 type environment. Yet we're not seeing that, at least yet, on the pricing front.

Kofi Bruce
CFO, General Mills

Hey, Jon.

Jeff Harmening
Chairman and CEO, General Mills

Go ahead, Kofi.

Kofi Bruce
CFO, General Mills

No. Hey, Jon. I think, just to answer your question, we certainly are responding right now on the expectation that inflation is going to be higher. As Jeff referenced earlier, we're seeing it broad-based, we're seeing it global, and we're frankly, in all of our businesses, working hard at using the SRM levers. I think you'll see us acting. In fact, in some of our businesses, we already have actions in market on the SRM front. I would just respectfully note that we're moving right now.

Jonathan Feeney
Analyst, Consumer Edge

Okay. I recognize it's a sensitive topic. Thank you very much.

Operator

Our next question comes from the line of Laurent Grandet with Guggenheim. Please proceed with your question.

Laurent Grandet
Analyst, Guggenheim

Hey, good morning, everyone.

Jeff Harmening
Chairman and CEO, General Mills

Hello.

Laurent Grandet
Analyst, Guggenheim

Hey. I'd like to come back on the Pet Segment. I'd like to understand better the dynamics in price mix, as it was negative in the quarter. Third quarter, you launched in premium wet and treats, but also where, as you proactively said, you grew in the pet specialty for the first time, which probably asked for premium price. I'd like to understand better what's driving this negative price mixing in a quarter, and how we should think about price mixing Pet Segment going forward. Thank you.

Bethany Quam
Group President of Pet Segment, General Mills

Well, again, thanks for the question. For the nine months into the year, our sales are up 13% and our profit's up 22%. We feel really good about how we're able to drive the business. In the quarter, our mix can vary depending on channel. As we continue to build out, this is a really young business in some channels, and so as we're building out the business, we can have a varying from the channel mix, but also the product mix. We invested behind the different parts of the business. I feel good about the long-term price mix. Again, what's driving the pet category is premium innovation. Blue Buffalo is solely in that part, and we will continue to ensure that we have the right price mix. It can vary by quarter, by channel, by product mix.

Jeff Siemon
VP of Investor Relations, General Mills

Yeah, Laurent, this is Jeff Siemon. I'd just add that as a reminder to everyone, especially in the first half of the year, we were comparing against the first half last year where we were still expanding our Wilderness line more broadly into food, drug, and mass. That's a very high price mixed business. That comparison was probably a headwind through the first half and maybe a little bit into the back half. As we go forward, we've now fully comped all that expansion. As Bethany said, a lot of the innovation and news you're seeing is in the wet and the treat segments, which are certainly mixed positive. We feel good about where we go from here.

Laurent Grandet
Analyst, Guggenheim

Thanks. My second question, a completely different topic. It's about Yoplait in Canada. Not much visibility on the business there. Could you maybe give us some colors as to, should we think about the same type of profitability in Canada that you got in the U.S.? Also in term of growth, is it growing faster? I'd like to have a bit more color on Yoplait Canada, please. Thanks.

Jeff Harmening
Chairman and CEO, General Mills

Yeah, Laurent, we have a good market position in Canada. Why don't I have Jon Nudi provide some of the commentary on that business?

Jon Nudi
Group President of North America Retail, General Mills

Yeah. Hey, Laurent. We really like our business in Canada, our yogurt business. It's about a third of our total business in Canada. Actually, the bigger business for us is Liberté. It's about 60% of our total yogurt business in Canada versus 40% for Yoplait. One of the things we love is Liberté is the leading Greek yogurt in Canada. While we, a few years back, didn't do so well with that trend in the U.S., we did very well in Canada. As a result, have a strong market share position in the market. We'll expose you to more as we move forward, and we'll probably highlight some of the new products and other things we have coming, but we really like our business. It's performing well in Canada as we speak.

Laurent Grandet
Analyst, Guggenheim

Thank you. I pass it down. Thank you.

Operator

Our next question comes from the line of David Palmer with Evercore ISI. Please proceed with your question.

David Palmer
Analyst, Evercore ISI

Thanks. As you know, in the U.S., there are some markets that are reopening faster than others, Texas and Florida. I'm wondering, as you look at some of those micro examples, what sort of two-year trends are you seeing? Maybe even within that, some insights that you're garnering about the reopen and the impact on your individual categories, retail, pet, and within retail. I have a follow-up.

Jeff Harmening
Chairman and CEO, General Mills

Yeah. David, this is Jeff. Let me provide a little background on the last year, and I'll tell you a little bit what we're seeing in the last month or so. As we look at the past year, we've really seen the at-home trends across our markets, and some have been relatively more open than others, as you know. We've seen at-home trends have accelerated across those markets, even the markets that are more open. There may be a couple points less growth at home than those that have been relatively more closed, but we're seeing pretty consistent performance across markets over the past year, whether it's at home or away from home consumption. There's been a lot of talk on reopening the last month, but the data gets really challenging, especially because of the weather situation.

For example, Texas has opened up, it's away-from-home eating, but they had a huge winter snowstorm over the last month, which elevated demand quite a bit. Trying to pick apart the pieces and the variables over the recent short term is really difficult to do. I don't say that to try to hide anything, but if you would look at it, you would see that at-home consumption in Texas would be up, which would be counterintuitive, but that's because of this huge storm. I think we'll know a lot more at the end of this quarter once we've seen more. Right now, what I can tell you is over the long term, over the last year, we have seen elevated demand across markets. Over the shorter term, there are so many variables at play, it really is hard to pick them apart.

David Palmer
Analyst, Evercore ISI

Yeah. I sympathize with that. It feels like we're gonna be looking week by week from now on. When we look at this last year of this fiscal 2021, and we look backward, what are some COVID-19 related costs, both direct and indirect? For example, you cited the supply chain demand and the elevated trucking costs and just basically freight and logistics being under such pressure that it's essentially an indirect COVID-19 related cost. Could you maybe sum that up in terms of gross margin headwinds that you will be lapping in fiscal 2022? I'll pass it on.

Kofi Bruce
CFO, General Mills

Yeah, sure. I'll add to that list some of the other COVID related costs, such as some of the leave policy dispensation we've given to our employees. Obviously, some of the security protocols and adjustments we've made in the early days. I expect a good portion of those costs as we work into a more normal environment to sort of get back in line with normal trends. I wouldn't build off of a base of this cost on a full go forward basis as you think about F 2022 and demand potentially for at-home consumption being lower than this year, but even still elevated above pre-COVID levels. Not gonna quantify at this point, but we'll talk more about that as we work our way into F 2022.

David Palmer
Analyst, Evercore ISI

Okay, thanks.

Jeff Siemon
VP of Investor Relations, General Mills

Jennifer, I think that's all the time we have, so I think we'll go ahead and close up now. Thanks everyone for taking the time out and the interest. If there are follow-up questions, please reach out over the course of the next couple days. We hope everybody's staying safe and healthy, and we'll talk again next quarter. Thank you.

Operator

This does conclude today's conference call. We thank you for your participation and ask that you kindly disconnect your lines. Have a good day, everyone.