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Earnings Call: Q4 2013

Feb 4, 2014

Operator

Good day, and welcome to the Torchmark Corporation fourth quarter 2013 earnings release conference call. Today's conference is being recorded. At this time, I'd like to turn the call over to Mike Majors, Vice President of Investor Relations. Sir, you may begin.

Mike Majors
VP of Investor Relations, Torchmark

Thank you. Good morning, everyone. Joining me today are Gary Coleman and Larry Hutchison, our Co-Chief Executive Officers, Frank Svoboda, our Chief Financial Officer, and Brian Mitchell, our General Counsel. Some of our comments or answers to your questions may contain forward-looking statements that are provided for general guidance purposes only. Accordingly, please refer to our 2012 10-K and any subsequent forms, 10-Q on file with the SEC. I will now turn the call over to Gary Coleman.

Gary L. Coleman
Co-CEO, Torchmark

Thank you, Mike, and good morning, everyone. Net operating income for the fourth quarter was $134 million, or $1.46 per share, a per share increase of 10% from a year ago. Net income for the quarter was $143 million, or $1.56 per share, a 1% decrease on a per share basis. With fixed maturities at amortized cost, our return on equity was 15.5%, and our book value per share was $38.77, a 10% increase from a year ago. On a GAAP reported basis, with fixed maturities at market value, book value per share was $41.49, a 10% decrease due to the impact of higher market interest rates on the valuation of our fixed maturity portfolio. In our life insurance operations, premium revenue grew 4% to $468 million, and life underwriting margins increased 6% to $137 million.

The growth in underwriting margin exceeded the premium growth due to the lower amortization on our deferred acquisition cost and the deferral of certain Direct Response internet acquisition costs that had not been deferred prior to the second quarter of 2013. The lower amortization rate is a result of improvements in persistency attributable to our ongoing conservation program and is incorporated in our guidance. We are pleased with the results of our conservation program and expect to see continued improvement in persistency. Net life sales were flat at $83 million compared to the fourth quarter of last year. However, they increased 4% over the third quarter of 2013. On the health side, premium revenue, excluding Part D, increased 6% to $215 million, and health underwriting margin grew 11% to $49 million. Improvement in the health premium and underwriting margin was due primarily to the addition of Family Heritage.

Health sales increased 13% to $40 million, also due primarily to the acquisition of Family Heritage. I will now turn the call over to Larry Hutchison for his comments on the insurance operations.

Larry M. Hutchison
Co-CEO, Torchmark

Thank you, Gary. First, let's discuss American Income, which generates approximately 39% of our life premiums. American Income's life premiums were up 6% to $182 million, and life underwriting margin was up 4% to $59 million. Net life sales decreased 5% for the quarter to $38 million. The producing agent count at the end of the fourth quarter was 5,302, up 2% over a year ago and down 3% during the quarter. While we indicated on the last call that sales would be down for the year, the fourth quarter results were slightly weaker than we anticipated. The changes that were made in 2013 just didn't create the results we hoped for. However, while sales were lower than expected, they did increase sequentially from the third quarter to the fourth quarter by 3%.

We said on the third quarter conference call that we expected changes to be implemented early in the first quarter to promote increased enthusiasm and activity in the field in 2014. While we are still implementing these changes, we do believe they will drive increases in agent retention and sales activity. We plan to open six new offices in 2014 and will continue to focus on development of middle management to develop new SGA candidates. In 2014, we should start to see the results from the recent initiatives, and the SGAs added in 2013 will also begin to make an impact. We expect life sales growth in 2014 to be within a range of 3%-6%, with most of the growth coming in the third and fourth quarters. Now, Direct Response, which generates 35% of our life premiums.

At our Direct Response operation at Globe Life, life premiums were up 6% to $162 million, and life underwriting margin increased 19% to $41 million. Net life sales were up 8% to $34 million. Response rates improved again during the fourth quarter. We are continuing to see positive results on rate adjustments and higher face amount offerings on adult insurance products implemented during the second quarter. We expect life sales growth for 2014 to be in a range of 5%-9%. Now, Liberty National. At Liberty National, life premiums declined 2% to $68 million, while life underwriting margin declined 6% to $19 million. Net life sales decreased 4% to $8 million, while net health sales increased 2% to $4 million. The producing agent count at Liberty National ended the quarter at 1,430, up 1% from a year ago, but up 8% during the quarter.

We are pleased with the trends we are seeing at Liberty National. While sales were down during the fourth quarter, they were significantly higher than we had anticipated. Our efforts to expand geographically are progressing nicely, as evidenced by the increase in agent count from the third quarter to the fourth quarter. We opened 6 new offices in 2013. As agents in these offices become more experienced, their productivity will improve. We expect to open 5 more new offices at Liberty in 2014. As we've said before, we are confident that expansion into more heavily populated, less penetrated areas will generate long-term agency growth at Liberty beginning in 2014. We expect to see sales growth in 2014 in a range of 2%-5%. Family Heritage. Health premiums were $49 million, and health net sales were $11 million.

We continue to work on our recruiting systems across the agency and believe that this will generate long-term growth. We expect growth in health sales at Family Heritage in 2014 to be in a range of 2%-7%. Medicare Part D. Premium revenue from Medicare Part D declined 13% to $73 million, while the underwriting margin was flat at $10 million. Part D sales for the quarter increased 15% to $53 million due to the increase in low-income subsidized enrollees for 2014. We expect an increase of approximately 13%-15% in Part D premiums in 2014 because we have qualified to receive new auto enrollees in 15 regions in 2014, while we received new auto enrollees in 7 regions in 2013. I'll now turn the call back to Gary.

Gary L. Coleman
Co-CEO, Torchmark

To complete the discussion of insurance operations, administrative expenses were $46 million for the quarter, 3% more than a year ago. The increase is in line with our expectations, and we anticipate that administrative expenses should remain relatively flat in 2014 and be approximately 5.7% of premiums. I want to spend a few minutes discussing our investment operations. First, excess investment income. Excess investment income, which we define as net investment income, less required interest on policy liabilities and debt, was $55 million, a decline of $1 million or 2%, but a 3% increase on a per-share basis from the fourth quarter of 2012. For the full year 2013, excess investment income declined 8% on a dollar basis and 3% on a per-share basis. This decline was due to lower new money yields and the call of hybrid securities that occurred in late 2012 and early 2013.

2013 was the third consecutive year that excess investment income declined. In 2014, we expect to see a reverse of this downward trend. We expect excess investment income to increase by approximately 5%-6% in 2014. Further, reflecting the impact of share repurchases, we expect excess investment income per share to increase about 10%-12% compared to 2013. Regarding the investment portfolio, invested assets were $13 billion, including $12 billion of fixed maturities at amortized cost. Of the fixed maturities, $11.9 billion are investment grade with an average rating of A-, and below investment grade bonds are $566 million compared to $585 million a year ago. The percentage of below investment grade bonds to fixed maturities is 4.5% compared to 4.9% a year ago.

With a portfolio leverage of 3.5 times, the percentage of below investment grade bonds to equity, excluding net unrealized gains on fixed maturities, is 16%, which is less than most of our peers. Overall, total portfolio is rated A-, same as a year ago. As far as investment yield, in the fourth quarter, we invested $319 million in investment-grade fixed maturities, primarily in the industrial and utility sectors. We invested at an average yield of 5.4%, an average rating of BBB+, and an average life of 25 years. For the entire portfolio, fourth quarter yield was 5.90%, down 30 basis points from the 6.20% yield in the fourth quarter of 2012. Most of this decline occurred early in 2013, due primarily to lower new money yields and the calls of the bank hybrid securities.

Portfolio yield declined only five basis points between the second and fourth quarter. We are encouraged by the higher new money rates due to the positive impact that higher interest rates have on our excess investment income. At the current new money rate, we would expect to see only modest declines in the portfolio yield over the next five years compared to the larger declines in recent years. This development is due primarily to the high recalls being behind us and the expected maturities coming from bonds with lower interest rates in the past. Even certain interest rate spikes would be beneficial as we have very little disintermediation risk and are not concerned with potential interest rate-driven unrealized losses in our fixed maturity portfolio. As we've said many times, we have both the intent and, more important, the ability to hold our bonds to maturity.

I'll turn the call over to Frank to discuss share repurchases and capital.

Frank M. Svoboda
CFO, Torchmark

Thanks, Gary. I want to spend a few minutes discussing our share repurchases and capital position. First, regarding share repurchases and parent company assets. In the fourth quarter, we spent $95 million to buy 1.27 million Torchmark shares at an average price of $74.45. For the full year, we spent $360 million of parent company cash to acquire 5.5 million shares at an average price of $65.21. The parent ended the year with liquid assets of approximately $60 million. In addition to these liquid assets, the parent will generate additional free cash flow in 2014. Free cash flow results primarily from the dividends received by the parent from the subsidiaries, plus the interest paid on debt and the dividends paid to Torchmark shareholders. While our 2013 statutory earnings have not yet been finalized, we expect free cash flow in 2014 to be in the range of $370 million-$380 million.

Including the $60 million available from assets on hand, we currently expect to have between $430 million and $440 million of cash and liquid assets available to the parent during the year. To date, in 2014, we have used $40.2 million of this cash to buy 529,000 Torchmark shares. As noted before, we will use our cash as efficiently as possible. If market conditions are favorable, we expect that share repurchases will continue to be a primary use of those funds. We also expect to retain approximately $50 million to $60 million of liquid assets at the parent company. Regarding RBC at our insurance companies. We plan to maintain our capital at the level necessary to retain our current ratings. For the last two years, that level has been around an NAIC RBC ratio of 325% on a consolidated basis.

This ratio is lower than some peer companies, but is sufficient for our companies in light of our consistent statutory earnings, the relatively lower risk of our policy liabilities, and our ratings. Although we haven't finalized our 2013 statutory financial statements, we expect the RBC percentage of December 31st, 2013, will be slightly above the 325% consolidated target. We do not anticipate any changes to our targeted RBC levels in 2014. Those are my comments. I will now turn the call back to Larry.

Larry M. Hutchison
Co-CEO, Torchmark

Thank you, Frank. For 2014, we expect that our net operating income will be within a range of $6.05 per share to $6.35 per share. Those are our comments. We'll now open the call up for questions.

Operator

At this time, to ask a question, please press star, then the number one on your telephone keypad. Once again, that's star one to ask a question. We'll take our first question from Jimmy Bhullar with JPMorgan.

Jimmy Bhullar
Analyst, JPMorgan

Hi, good morning. I had a couple of questions. First one on capital. I think you mentioned $430-$440 of available cash. If you keep $50 million-$60 million of a cushion, that means buybacks of around $380-ish or so for the year. Is that the right way to think about that?

Frank M. Svoboda
CFO, Torchmark

Yes. This is Frank. We expect the buybacks to be right in that, or the free cash flow in that $370 million-$380 million range.

Jimmy Bhullar
Analyst, JPMorgan

Gotcha. On the business, maybe Larry, on Liberty National, how much of the growth in the agent count is coming just from the new offices that you're opening up versus growth at existing offices? On a related count, the agent count at American Income, you mentioned that some of the initiatives that you'd implemented haven't gained traction as fast as maybe you thought. Can you discuss what you're doing and what gives you comfort that trends will get better in 2014?

Larry M. Hutchison
Co-CEO, Torchmark

Sure. At Liberty National, the agent growth is coming from the new offices. We also see some increase in the existing offices. It comes from both sets of offices. At American Income, we just did not see the expected correction in agent retention or agent activity we'd hoped for when we made the changes in retention bonuses earlier in 2013. The sales growth in 2014 will come primarily from the bonus structure change we began implementing last month. This change is aimed at increasing agent compensation early in agents' career and encouraging greater agent activity. The bonus change also affects managers because it ties their compensation, Jimmy, to increased recruiting and agent retention. We had tested these changes in the third and fourth quarters of 2013 before they were implemented.

Additionally, we simplified the commission process so that our agents will have a greater certainty of payment at the point of sale at American Income. Jimmy, I might add, for the six new offices, I think we have 86 agents from those offices.

Jimmy Bhullar
Analyst, JPMorgan

Okay. On Part D, you're in 15 regions. You were in seven last year. Should we assume that premiums will double? Obviously, there's a difference in size of all the regions and the market scope that you have. Could you discuss how that relates to expected premiums?

Larry M. Hutchison
Co-CEO, Torchmark

Our premiums last year were approximately $300 million. We expect our premiums this year to be approximately $340 million. Most of that pickup comes from the additional regions where we receive auto enrollees. We have different numbers in different regions. I don't think it's fair to say it would double, but I think you can.

Jimmy Bhullar
Analyst, JPMorgan

The number of auto enrollees would not necessarily double, but overall premiums, I guess you're expecting 10%-15% or a little bit north of 10% up.

Larry M. Hutchison
Co-CEO, Torchmark

That's correct.

Jimmy Bhullar
Analyst, JPMorgan

Okay. All right. Thanks.

Operator

We'll take our next question from Steven Schwartz with Raymond James & Associates.

Steven Schwartz
Analyst, Raymond James & Associates

Hi. Hey, good morning, everybody. Larry, a follow-up on Jimmy's Part D question. I know, obviously, you have your regular enrollees. You also have auto enrollees, and the number of territories auto enrollees has doubled. That's the thing. What I'm not quite understanding is that your in-force went from about $300 million to $322 million at the end of this quarter versus the third quarter. That's an 8% increase. My understanding was that the sales for the first quarter are reflected at the end of the fourth quarter. Is that not accurate? I'm trying to find out where this other 7% is going to come from, basically, because you'd been averaging about $300 million of gross premium in-force.

Larry M. Hutchison
Co-CEO, Torchmark

I'm still responding as I'm thinking about your question. With the auto enrollees, some of those come each quarter. We're going to be having auto enrollees throughout the year, Steven. I don't know that I can track back instantly what the percentages are each quarter, but I do have confidence that premium number we're giving you is fairly close, which you'll see for the year of about $340 million.

Steven Schwartz
Analyst, Raymond James & Associates

Okay. Margin in Part D? I think it was about 11.8% for 2013.

Larry M. Hutchison
Co-CEO, Torchmark

I think we're predicting about a 10% margin for Part D in 2014.

Steven Schwartz
Analyst, Raymond James & Associates

Okay. That's what I had. That's what stood out. Thanks, guys.

Operator

We'll take our next question from Bob Glasspiegel with Janney Montgomery Scott.

Bob Glasspiegel
Analyst, Janney Montgomery Scott

Good morning, everyone. You're looking for investment income to start moving up. I assume your comments are predicated with the tenure where it is. I suspect maybe spreads have widened and the stuff you're buying isn't going down in line with treasuries this year.

Gary L. Coleman
Co-CEO, Torchmark

Bob, we have seen a little bit of a decline in the rates, but we're still investing this quarter near the 550 that we've assumed in our guidance for the year.

Bob Glasspiegel
Analyst, Janney Montgomery Scott

a 255 tenure doesn't really impact, you're not looking at this as like a blip, and rates are going to move up. This is real-time based on where we are today.

Gary L. Coleman
Co-CEO, Torchmark

Well, I think our 550 is based on a little bit-- We don't look so much at the tenure, but the 30 year-

Bob Glasspiegel
Analyst, Janney Montgomery Scott

Right

Gary L. Coleman
Co-CEO, Torchmark

rate. The 550 was based on a little bit higher 30-year rate than we have right now, but it's not materially different.

Bob Glasspiegel
Analyst, Janney Montgomery Scott

Okay. It's not a wing and a prayer. It's a slight uptick from where we are right now in yields.

Gary L. Coleman
Co-CEO, Torchmark

I think, yeah. I think we feel confident of the 5.5 for the year.

Bob Glasspiegel
Analyst, Janney Montgomery Scott

Okay. As we think about your conservation program on the life side, what sort of persistency improvement can you see from it?

Gary L. Coleman
Co-CEO, Torchmark

Well, I think we see improvement both in our first year and renewal year rates. I think we have a schedule out on the website that shows that improvement. This year, or in 2013, we conserved $38 million of lapsed premium. That's about 15% of our lapses for the year. We think we can continue to increase that percentage. We think within a couple of years, it will be around 17% of the lapsed premium. The good thing about it is that once that premium is conserved, we're seeing about the same persistency as, or matter of fact, a little bit better persistency than we do on our other business. At some point, the improvements in persistency will level out a little bit as we go forward with the conservation program.

As we conserve more, we're going to have some lapses of premiums that we conserved in prior years. The rates that you see on that schedule of those persistency rates, we think will continue to hold or improve slightly.

Bob Glasspiegel
Analyst, Janney Montgomery Scott

Okay. Just so I understand, if you hadn't done the conservation program, you'd have $38 million less in premium for the year?

Gary L. Coleman
Co-CEO, Torchmark

Yeah, $38 million less of premium in force. That's right.

Bob Glasspiegel
Analyst, Janney Montgomery Scott

Got it. Thank you.

Operator

We'll take our next question from Eric Berg with RBC Capital Markets.

Eric Berg
Analyst, RBC Capital Markets

Thank you, and good morning. I was hoping we could return to the first question by Jimmy. Can you just one more time sort of contrast with respect to American Income. The initiatives at the start of last year with the change in compensation now, how are those two moves different? Again, why are you confident that, I know you mentioned you've tested, but why are you confident that presumably you tested before, but this time you're going to get the desired outcome? What's the difference and why are you confident?

Larry M. Hutchison
Co-CEO, Torchmark

Eric, this is Larry. I'll try and answer that.

Eric Berg
Analyst, RBC Capital Markets

Thank you.

Larry M. Hutchison
Co-CEO, Torchmark

In 2013, we slightly changed our compensation system by introducing an agent tenure bonus. Did that in the first quarter and the third quarter of the year. In 2014, we've initiated a revised bonus system that's really aimed at increasing agent compensation early in agents' career, encouraging greater agent activity. In addition, manager bonuses depend on their recruiting activity and the success of their agents. If you think about 2013, we tweaked an existing system. In 2014, what we're introducing is a complete revision to our bonus system. When we tweaked the system, we didn't test the same because it's a slight change, those changes are based on the experience of our leadership and our sales. Before we change a bonus system throughout the company, we do test the same.

In six of our offices, from smaller to larger offices, we tested the change in bonus at the agent and the manager level. Based on those test results, we're confident that we'll see an increase in recruiting and activity among the managers and the agents.

Eric Berg
Analyst, RBC Capital Markets

Just to be clear, when you say you test, is this essentially asking the individuals involved how they would respond, or do you?

Larry M. Hutchison
Co-CEO, Torchmark

No. When we test, we take the actual new bonus system, and we install that bonus system in the different SGA offices where we're testing the same. It's a live test with the new bonus system, and then we measure those recruiting, those retention, those activity results with that new bonus system. We certainly receive feedback from the field before we introduce this to the field. We talked about this with all the SGAs, and we talked with the leadership council within the SGA group. We've tested their response as we show them the results of the test. We receive feedback, and we may make minor changes based on their feedback. Basically, the installation follows the testing of this new bonus system.

Eric Berg
Analyst, RBC Capital Markets

Got it. Thank you.

Operator

We'll take our next question from Joanne Smith with Scotia Capital.

Joanne Smith
Analyst, Scotia Capital

Yes, good morning. I was just wondering if we could just revisit just one last time here on American Income. Do you think that there might be an issue of competition? Because I did not think that that's been the case in the past, but I'm just wondering if maybe there's been some ramping up of some of your competitors, maybe in some of your regions, and that could be the cause for the weaker recruiting and retention. If you could address that, and then I have a follow-up.

Larry M. Hutchison
Co-CEO, Torchmark

In our opinion, the issue is not competition. American Income really does not have competition within their field force within their sales. As we study the sales, we do not see that we are involved in replacing policies, nor are our policies replaced. When we looked at the lack of growth in 2013, it is really the result of not increasing our agent count. The agent count was a result of two things. We had a decline in agent count because we had a lower retention of agents, and we did not achieve our recruiting objectives. The two go hand in hand. We think with our new bonus systems, as we inspect our existing recruiting systems, we need to increase our recruiting objectives, our actual recruiting, and we want to work on a decline in our actual agent terminations.

Gary L. Coleman
Co-CEO, Torchmark

Yeah. Joanne, I would add that we feel like as far as the retention of the newer agents, we needed to tweak the bonuses to get more money in their hands earlier in order to help them survive that first year. We know once they survive that first year, they persist better going forward. To do that, we also had to incentivize the managers to recruit and train more. That is the tweaks that Larry's talking about, were tweaked to do those two things.

Larry M. Hutchison
Co-CEO, Torchmark

Joanne, I want to follow up and say that if you look at the history of American Income, it's not unusual to see a very strong sales year followed by a slower sales year. Given the double-digit increase in sales and agent counts in 2012, it's not surprising that we struggled somewhat in 2013. When we think about agent growth and the growth of American Income, it's a bit of a stairstep process. We're hoping that we've come to the end of that stair, so we're going to step upward this year as we see a greater agent recruiting, a better retention within the agency.

Joanne Smith
Analyst, Scotia Capital

Yes. I recall your stairstep function comments previously. I guess one last follow-up on that. Do you think that maybe the recruiting targets haven't been met maybe because the unemployment rate in the U.S. has improved?

Larry M. Hutchison
Co-CEO, Torchmark

No, I don't think so because when Garrett and I look across the agency, what we're seeing, there are plenty of resumes there within those individual agencies. There's no shortage of candidates. It's really an activity model, which is having enough recruits within an office and then turning those recruits into national agents and then retaining those agents through that first year. I don't think unemployment rates really have much of an impact on American Income.

Joanne Smith
Analyst, Scotia Capital

Okay. All right, just a completely separate subject. Now that the Family Heritage, I guess, is kind of up and running You're still rolling out, I guess, new offices and stuff, but do you see anything on the M&A landscape that could interest you?

Gary L. Coleman
Co-CEO, Torchmark

Not at this moment, but we continue to look. As we've talked about before, we're fairly narrow in our scope. We're looking for companies that are in the middle-income market, similar to other companies, and that have either captive agencies or direct control of distribution. We haven't seen that many candidates recently, but we'll continue to look.

Joanne Smith
Analyst, Scotia Capital

Okay, thank you.

Operator

We'll take our next question from Christopher Giovanni with Goldman Sachs.

Christopher Giovanni
Analyst, Goldman Sachs

Thanks. Can you talk a little bit about the 8% growth within Direct Response and maybe the mix of that in terms of what's coming from the new higher face amount policies? Along the lines there, any changes in kind of the behavior experience you've seen early on with those higher face amount consumers?

Larry M. Hutchison
Co-CEO, Torchmark

We are seeing positive results from the higher face amount, the adult products. While the issued policies were $50,000, they're actually still a small percentage of our total net premium. It does drive the increase in our total adult net premium. What I mean by that, Christopher, is that every time we make a $100,000 offer, it may not result in a final sale, but people may elect a smaller face policy. It's an overall lift to the sales as we make those $100,000 offers. As we look at our test, we expect in 2014 that we're seeing those same favorable results. In 2014, we're going to roll out more of those campaigns with the higher face mailings, and we have rate adjustments based on those additional test results.

Christopher Giovanni
Analyst, Goldman Sachs

Any plans to expand the face amount value further to get into additional markets?

Larry M. Hutchison
Co-CEO, Torchmark

Not really. I think what we're looking at now is we're comfortable with that face amount. The other initiatives will be testing different rates, different packaging, the different creative to reach that customer. Other expansion will be in our internet or electronic media. Continue to see our greatest growth there. We have different campaigns aimed at reaching more consumers in that middle-income market electronically.

Gary L. Coleman
Co-CEO, Torchmark

Chris, although the prescription drug access to those records have allowed us to do a little more underwriting than we've done in the past, which has helped us get up from the 50,000 to the 100,000 face amount. In Direct Response, you really can't do enough underwriting to justify selling face amounts above that.

Christopher Giovanni
Analyst, Goldman Sachs

Okay. Then you've targeted over time 10% growth in agent count in American Income. Wondering if that's still a range that you think is achievable, and what's the environment that we need to be in to achieve those, maybe at both a macro as well as a micro level?

Larry M. Hutchison
Co-CEO, Torchmark

Chris, that's a good rule of thumb. Our projected agent count growth for 2014 is not that high. We're currently at 5,000, I believe 302 agents. The projected agent count for year-end 2014 is between 5,500 and 5,600 agents.

Gary L. Coleman
Co-CEO, Torchmark

That's a 5%-6% growth. Yeah.

Christopher Giovanni
Analyst, Goldman Sachs

I guess, in the past, you've talked about over time, a 10% growth. Is that still a level of agent count growth that you think is achievable? Then again, what type of environment do we need to be in to get those agent growth levels?

Larry M. Hutchison
Co-CEO, Torchmark

Currently achievable, and we think we'll achieve that in the future. What we need to see, and it's early in the year, and we need to see what the effect of these new initiatives will have on agent recruiting with the managers on agent retention. As we see the effect of those two initiatives, we could get closer to 10%. Right now based on tests, based on our best judgment, we think it'll be a little lighter for 2014.

Christopher Giovanni
Analyst, Goldman Sachs

Great. Thanks so much.

Operator

We'll take our next question from John Nadel with Sterne Agee.

John Nadel
Analyst, Sterne Agee

Hi. My question's on Direct Response as well, and it's really more around, I think you had mentioned a lower level of DAC amortization, but I don't recall if that was specifically the Direct Response. There was also a comment about the ability to defer some of the internet-related acquisition costs. Could you just help us understand the net impact of those things? How do we think about that in terms of the margin? Direct Response is doing something around 25.5% margin currently. It looks like that's about two points higher than it was historically. Is that about the right way to think about that?

Larry M. Hutchison
Co-CEO, Torchmark

Frank, do you want to handle that or?

Gary L. Coleman
Co-CEO, Torchmark

John, first of all, on the amortization, we've seen slightly lower amortization this year. We think that's due to the improved persistency from the conservation program. The biggest change is the deferral of those internet acquisition expenses. I think we talked about this in the second quarter when we made the change. Under the new accounting rules, or the accounting rules for deferred acquisition costs that were adopted a couple of years ago, we had a certain amount of record-keeping evidence to show that these costs are leading to direct sales of the policies. We finally were able to demonstrate that early this year, and as a result, beginning in the second quarter, we started deferring those costs. Now, what the impact of that was, is in 2012, our non-deferred acquisition expenses were 3.3% of premium. This year, that's 1.6% of premium. That reduction.

John Nadel
Analyst, Sterne Agee

Got it.

Gary L. Coleman
Co-CEO, Torchmark

It was due to that, for all those costs. We were at 23% profit margin in 2012. We ended this year right at 25%, and we expect it to be at that level going forward.

John Nadel
Analyst, Sterne Agee

Perfect. Thanks for reminding me of that. Good luck on American Income.

Gary L. Coleman
Co-CEO, Torchmark

Thanks.

Larry M. Hutchison
Co-CEO, Torchmark

Thanks.

Operator

As a reminder, hit star one to ask a question. We'll take our next question from Yaron Kinar with Deutsche Bank.

Yaron Kinar
Analyst, Deutsche Bank

Good morning, everybody. Question on margins. It seems like really the underwriting margins have been the main driver for earnings growth in the foreseeable or in the recent past. Is that story pretty much over, or are there other levers to pull to further improve margins?

Gary L. Coleman
Co-CEO, Torchmark

Well, I think improved persistency helps our amortization, as we talked about. I think we can continue to improve persistency somewhat. Controlling our non-deferred acquisition costs, we're just talking about gives us some opportunity. I don't look for big changes in the margins. Pretty high as they are, I don't know that we can increase them a great deal.

Yaron Kinar
Analyst, Deutsche Bank

Okay.

Larry M. Hutchison
Co-CEO, Torchmark

Yeah. The one thing I would just add, Gary, to that is you're right. In 2012, we had a significant initiative as we really changed over to that variable cost model where we had a big reduction in those non-deferred costs. As you talked about the internet costs here in 2013, we really don't see significant movements in those non-deferred costs as we have here those last couple of years.

Yaron Kinar
Analyst, Deutsche Bank

Okay. Switching gears to American Income and head count there again. I guess I was a little surprised by guidance of 5%-6% growth in head count there, given that you're coming out with a new initiative that pretty much is going to impact three full quarters of this year and not very strong prior year results. Why wouldn't growth there be closer to the 10% long-term range?

Larry M. Hutchison
Co-CEO, Torchmark

The long-term range, I hope it is closer to 10%. We just came off a year in which agent growth was flat. We didn't have that kind of growth. Again, we tested these new initiatives at six offices. We have 75 American Income offices that we've rolled this out into, and it's just too early to see the results of those initiatives. I think we'll have better guidance in terms of agency growth at the end of the first quarter and into the second quarter. Again, we think the growth in American Income will be stronger in the third or fourth quarter. Probably in the third quarter call, we'll see the real effects of these initiatives, and obviously the sales growth will track the agent growth.

Yaron Kinar
Analyst, Deutsche Bank

Great. Thank you very much.

Operator

Now we'll take our next question from Mark Hughes with SunTrust.

Mark Hughes
Analyst, SunTrust

Yeah, thank you. Good morning. I'm not sure whether you touched on this earlier, but could you talk about the Medicare supplement market, how you see that playing out given healthcare reform and Medicare Advantage funding, that sort of thing? What do you think is coming over the next 12 months?

Larry M. Hutchison
Co-CEO, Torchmark

Brian, do you want to talk about the Medicare Advantage event?

R. Brian Mitchell
General Counsel, Torchmark

Yes. This is Brian Mitchell. We are constantly looking at various proposals that are coming about with regard to Medicare reform. It seems like every quarter, a couple of times a year, there are various proposals. Those include to consider merging the Part A, Part B deductibles, various reforms to the coverage. Nothing right now is firmed up. That is something that I continue to monitor almost daily.

Mark Hughes
Analyst, SunTrust

I don't know whether you described the sales outlook in that category for 2014, are there any expectations you can share?

Larry M. Hutchison
Co-CEO, Torchmark

We are seeing strong Medicare supplement growth in the individual market. This year we had about 20% growth in individual sales. It's harder to predict the group sales. Those tend to be a little lumpier in the sense that they either get a large case or you don't. Those tend to come in more in the fourth quarter than they do the first quarter.

Gary L. Coleman
Co-CEO, Torchmark

Mark, overall, I think we're looking for growth somewhere between 10% and 20% as far as the Medicare supplement sales. As Larry mentioned, the reason for the big range here is we're just not sure what the group sales are going to be.

Mark Hughes
Analyst, SunTrust

Right. Okay. Thank you.

R. Brian Mitchell
General Counsel, Torchmark

You'd asked about the Medicare Advantage and the Affordable Care Act. There are subsidies that are proposed to be eliminated. I don't know that we've actually seen that play out and what the effect of that is yet to Medicare Advantage.

Mark Hughes
Analyst, SunTrust

Right. Presumably more positive when Medicare Advantage, if it is more restrained, perhaps? That'll be a positive.

R. Brian Mitchell
General Counsel, Torchmark

That's what we would have.

Mark Hughes
Analyst, SunTrust

Yeah.

R. Brian Mitchell
General Counsel, Torchmark

Yes.

Mark Hughes
Analyst, SunTrust

Okay. Okay, thank you.

Operator

At this time, there are no other questions in queue. I'll turn it back to our presenters for any closing remarks.

Larry M. Hutchison
Co-CEO, Torchmark

All right. Thank you for joining us this morning. Those are our comments, and we'll talk to you again next quarter.

Operator

That concludes today's conference call. We appreciate your participation