GameStop Corp. (GME)
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Earnings Call: Q4 2013
Mar 27, 2014
Good morning. Welcome to GameStop Corporation's 4th Quarter and Full Year 2013 Earnings Conference Call. At the conclusion of the announcement, a question and answer session will be conducted electronically. Documents and is the property of GameStop. It is not for rebroadcast or use by any other party without the prior written consent of GameStop.
At this time, I would like to turn the call over to Mr. Paul Raines, Chief Executive Officer of GameStop Corporation. Please go ahead sir.
Thank you, operator, and welcome everyone to the year ending earnings call for GameStop. As we begin our call, as always, I want to thank our global team for delivering the largest console launch in history as well as providing the finest customer service in the gaming, consumer electronics and wireless industries. Joining me today on our call are Rob Lloyd, Chief Financial Officer Tony Bartel, President Mike Mahler, Executive Vice President of International Mike Hogan, our EVP of Strategic Business and Matt Hodges, our Vice President of Investor Relations. What a difference a year makes. Only a year ago here in Grapevine, Texas, we were busy planning for 2 massive console launches that would bring a return of innovation to our category.
Yet, the world wondered if there would ever be another console, would software be sold for them and would they allow for pre owned games? Well, consumers voted throughout holiday and we are pleased to report that GameStop's share at launch was at its highest level in our history. Our early assessment is that the console and publisher community are investing to create extraordinary products for this generation that will drive very high demand. As we shared with you on our holiday sales release, in the Q4 our sales mixed heavily to new hardware, putting pressure on our earnings, although our comps were close to 8% for the 4th quarter, a very healthy sign. We saw a decline in current gen software, which has been a historical trend during a transition period to new consoles, but that impacted our results.
Our pre owned business declined slightly, but gained momentum during the quarter. Digital receipts performed as expected at double digit growth including very strong growth at Congregate and our new mobile businesses hit it out of the park as we added to their volume with acquisitions. GameStop's full year comparable sales grew 3.8%, helping to deliver close to $3 of earnings per share. Along the way, we returned $389,000,000 to shareholders through share buybacks and dividends, delivering on our commitment to return value to shareholders. Rob will share more results with you, but we are pleased with
the work done by our team in
2013 and very bullish about what is ahead in 2014.
In terms
of the video game businesses, we see an industry with tremendous growth ahead. Tony Bartel will share with you some texture around what he sees on title count and allocation. But both Tony in the U. S. And Mike Mahler internationally are preparing for an aggressive cycle of growth in their video game markets.
On the pre owned side, we expect the growth cycle to follow the historical pattern of innovation driving strong pre owned growth in 2014 with consistent margins. And we see an opportunity be an even better partner to our publishers by adding value priced new product to that mix. In 2013, over $400,000,000 of new video game console software was sold at price points below $20 a category in which GameStop has half its normal market share. This is an opportunity. Historically, we have not bought as aggressively from our publisher partners at these lower price points.
But consumers have told us that they shop for value on our pre owned sections independent of where the games are sourced. We will now add select hit titles in partnership with our publishers to the pre owned mix in our stores to create a larger value category. We will also target specific hit titles that are out of stock in some of our stores on the pre owned wall to round out the value offering and increase sell through. While our traditional pre owned margins will not change on product we buy back from our customers, we expect that our margins on vintage titles we buy from publishers will be at lower margin rates, blending the value category down while growing the volume. As the industry returns to growth, GameStop can use PowerUp Rewards to help publishers and developers make use of old console IP, while providing great value options to gamers.
Rob and Mike Hogan will share some color around our strategy to expand both the types of software and hardware we sell as well as how we are continuing to expand the universe of tradable products in our stores that generate more currency for customers. One last note on the pre owned business. For years, we have faced very strong big box and online competitors in that space and expect that will continue going forward. I would point out that it is a great sign for the category that large competitors return after previous attempts as they see that the pre owned video game business has a lot of growth ahead. Consumers have low top of mind awareness of buy sell trade and new competitors will drive greater overall awareness of the category, which has always been very good for our business.
GameStop of course is a formidable competitor in this space. Remember also that over 75% of all trades made at GameStop stores are immediately used to buy new products, a business model that last year added over $1,000,000,000 of sales to the new software and hardware industry. Our publishers know that trades made a GameStop stay in the gaming ecosystem. Now a couple of thoughts on strategy. You have heard us state in the past that we believe that GameStop has to maintain a higher rate of internal change than the environment that surrounds us.
And we believe that philosophy has served us well during the last few years of declines in our category. The category returns to growth, you will not see us slow down on innovation or the pursuit of market share in that business through the various innovations we have developed, such as PowerUp Rewards, digital content and one of the highest customer service Net Promoter Scores in all of retail. As an example of that rate of change, you saw us launch this week the GameStop Technology Institute, a partnership with IBM and Texas A&M University to develop new retail to capture market share in adjacent technology categories. We have described the competencies of real estate, talent management, buy sell trade, PowerUp Rewards and financial strength as a platform for growth. We are executing that growth in the rollout of our Simply Mac Apple Specialty Stores, Spring Mobile AT and T dealer stores and our AO Cricket AT and T prepaid stores.
And we finished the year with 218 Technology Brand stores. You should note that those businesses contributed $62,800,000 of revenue in the Q4. And also note that we are developing broad deep partnerships with large technology players. We are announcing today that we're segmenting those businesses as technology brands and expect them to be a significant source of our future growth. We will provide more color at our Investor Day on April 22, but we expect to open an incremental 300 to 400 stores in our Technology Brands unit this year.
Thanks for your support at GameStop and I will pass the call on to Rob. Thank you, Paul. Good morning. I'd like to start by recapping our Q4 fiscal 2013 year end results. As part of that, I will discuss changes in our reporting of product categories to emphasize some of our growth areas, which I'm sure you all noticed in the press release.
Then I'll provide our outlook for the Q1 and fiscal 2014. In the Q4, total sales increased 3.4% from the Q4 of 2012 to 3,680,000,000 dollars driven by the successful launch of the PlayStation 4 and the Xbox 1. Comparable store sales for the quarter increased 7 point 8%. Excluding impairment charges and changes in management estimates, earnings per share for the quarter were in line with our most recent guidance at 1.9 dollars compared to $2.16 per share in the Q4 of last year. The decrease in earnings per share was primarily due to the impact of stronger than expected hardware sales and weaker than expected software sales and the impact of the 53rd week last year.
Excluding impairment charges and changes in management estimates, net earnings for the quarter decreased from $262,300,000 to 222,400,000 dollars The profit impact of the 53rd week last year was $10,000,000
or 0 point
recorded impairment charges of $28,700,000 pre tax, dollars 22,800,000 after tax for the write off of assets related to the shutdown of age, we have more comprehensive data on point and balance redemption patterns that allow us to refine management estimates related to the ultimate costs of these programs. At the end of each year, we evaluate the estimates we use to record future points liability and other customer liabilities. As a result of this process, we recorded revisions to our estimates resulting in a $33,600,000 pre tax or $20,900,000 after tax increase in earnings, which is reflected in gross profit. The net impact of these impairments and changes in management estimates was $4,900,000 pre tax and $1,900,000 after tax. For comparison purposes, in the Q4 of fiscal 2012, we had impairment charges of $1,900,000 The full year impairment amounts shown in the income statement for fiscal 2012 also include the goodwill related charges taken during the Q3 of 2012.
For the full year, sales increased 1.7 percent from $8,89,000,000 in fiscal 2012 to 9 point $4,000,000,000 in fiscal 2013 due to the launch of the new console cycle. Comparable store sales for the year were up 3.8% with U. S. Comps up 3% and international comps up 5.6%. Australia led the way with 12.6% comps.
Excluding impairment charges and changes in management estimates, earnings per share for the full year were $3.01 compared to $3.17 per share in fiscal 2012. EPS were down $0.16 or 5% from last year due to the impact of hardware sales on our overall margin rate and the $0.08 impact of the 53rd week last year. Excluding impairment charges and changes in management estimates, net earnings for the year decreased 11.6 percent from $403,000,000 to $356,100,000 As I'm sure you noticed, we are expanding the categories included in our disclosures on sales and gross profit by category in order to reflect recent changes in our business and the expansion of categories previously included in other. Our previous categories of new video game hardware and new video game software remain unchanged. As Paul outlined, we are expanding our pre owned video game category to include value price for closeout product and we'll be calling the category pre owned and value video game products from now on.
Our tests of classic hit closeout and overstock titles have yielded higher margins than new video game software, yet slightly lower margins than pre owned. Up until now, we've intentionally limited our volume of this product in order to maintain our typical pre owned margin range of 46% to 49%. Going forward, we intend to expand our value product offerings and expect the margins for the pre owned and value video game product category to range from 42% to 48% with the intent of increasing revenues and gross profit dollars. In the past, all other products we sold were categorized into other, which video game accessories, digital products and our mobile business. We are separating our historical other category into the following digital, which includes revenues from the sale of DLC, Xbox Live and PlayStation Plus points and subscription cards, other digital currencies, congregate, PC digital downloads and digital gaming format.
Mobile and consumer electronics, which includes sales of new and pre owned mobile devices and new in this category consumer electronics sold in video game stores as well as all revenues from our technology brand stores. Lastly, a new other category, which now includes revenues from the sales of PC Entertainment Software, toys, strategy guides revenues from PowerUp Pro loyalty members and related non digital game informer.
As we stated throughout the
year, our focus in 2013 was on being the market leader for the new consoles. Our success can be measured by our 88% growth in hardware sales for the Q4 compared to the U. S. Hardware market growth of 39% as measured by NPD. As we noted in our holiday sales release, the previous generation software declined at a larger rate than anticipated.
We believe the hardware launches impacted the consumer's the consumer's ability and desire to purchase new software, both due to the cost of the consoles and the uncertainty about upgrading to the new consoles. New software was down 24% for the quarter 2.8% for the year. Some of this decline in the 4th quarter can also be attributed to the timing of titles that released during the Q3. The pre owned and value business declined 1.4% for the 4th quarter and declined 4.1% for the year. The 4th quarter benefited from trades generated leading to the console launches and grew when factoring out the extra week in 2012.
Sales of video game accessories decreased 4.4% in the 4th quarter and 8.4% for the full year as sales of accessories for the new consoles could not overcome the decline throughout the year in the late stages of the previous console cycle. Digital receipts increased 4.1 percent to $261,000,000 for the 4th quarter and 15.1 percent to $720,000,000 dollars for fiscal 2013 due to growth in international markets. The GAAP digital sales disclosed in the earnings release decreased $3,800,000 for the 4th quarter as the timing and underperformance of key titles impacted the related sales of DLC. GAAP Digital Revenues totaled 217,700,000 increased 4.5 percent due to growth in international markets, which was offset in part by more currency cards moving from live full revenue cards to point of sale activated cards under a commission structure. In other words, on a per card basis, our digital receipts and gross profit for those cards stay the same, but our GAAP revenues decline and our margin rates go up.
Our mobile and consumer electronics business increased 24.6 percent for the quarter and 51.6 percent for the year from $200,300,000 in fiscal 2012 to $303,700,000 in fiscal 2013. The mobile revenues of $184,000,000 we reported last year did not include sales of consumer electronics, which are now in this category. Adding consumer electronic products increased the reported revenues to to $200,300,000 for fiscal 2012. Included in the $303,700,000 reported for 20 13 are $62,800,000 in revenues from Spring Mobile, Simply Mac and AF. Sales in the newly defined other category decreased 18.4% in the 4th quarter and 19.8% for the year due to declines in gross margins were down slightly from the Q4 of 2012 to the Q4 of 2013 and from fiscal 2012 to fiscal 2013.
The slight declines in gross margins were the result of changes in sales mix, which lowered gross margins, but were partially offset by the change in management estimates. Our sales mix shifted to new hardware from new software and pre owned due to the console launches, leading to a decline in overall margin. The changes in management estimates recorded in the In addition, certain cooperative advertising funds totaling approximately 45,000,000 dollars are now reflected as a reduction of cost to sales to align those funds with the specific products previously offset against advertising expenditures in SG and A. The impact of this change increased gross margin by approximately 120 basis points in the 4th quarter and approximately 50 basis points for fiscal 2013. The offset of the positive impact
to
new hardware, new software and video game accessories during both the quarter and the full year. The margin in the digital category improved for both the Q4 and the full year due to the conversion of currency cards to the commission model as I described earlier. Margins in mobile and consumer electronics declined slightly during the Q4 due to liquidations of some new tablet inventory and re commerce inventory and increased slightly for the full year. Margins for the other category declined slightly from the Q4 of fiscal 2012 and full year fiscal 2012. SG and A expenses for the Q4 and full year increased $56,500,000 due to the change in classification of cooperative advertising funds, increased sales and the addition of the technology brand stores, offset part by the impact of the 53rd week on fiscal 2012.
During 2013, we decreased total video game store count by approximately 2.2% in line with guidance of a 2% reduction. Specifically, we opened 36 stores and closed 212 in the U. S, a 4% reduction for the year. Internationally, we opened 73 stores, including the acquisition of 44 game stores in France and closed 42. Our capital expenditures and other investments for 2013 totaled $130,000,000 in line with guidance.
You will note that our cash and accounts payable balances have been revised for previous years to reflect a different treatment of outstanding checks. In the past, we classified outstanding checks as liabilities, which is a practice that is more common among retailers than other a reduction a reduction in cash. Accordingly, we reclassified prior period balances for this change. During fiscal 2013, we generated free cash flow of $632,600,000 which exceeded our guidance range due to the timing of payments of accounts payable at the end of the year. During the Q4, we repurchased 1,040,000 shares at an average price of 47 point $7.1 for a total of $49,500,000 For the full year, we repurchased 6,300,000 shares at an average price of $41.12 for a total of $258,300,000 Through March 20, we've repurchased 555,000 shares at an average of $37.17 for a total of $20,600,000 We have 436,000,000 remaining available under the latest authorization.
Since we began our buyback program in January 2010, we repurchased 61,000,000 shares at an average price of $22.74 totaling close to 1,400,000,000 dollars Earlier this month, we increased our dividend 20 percent to $0.33 per quarter, which we paid on March 25. Now I'd like to cover guidance for 20 14. We expect our revenues to grow between 7% and 10% in the Q1 and comp sales to increase 5% to 8% as sales of the new consoles are expected to remain strong. We expect earnings per share to be in a range between $0.55 $0.60 per share using weighted average shares outstanding of 116,700,000 based on share buyback done to date. For the full year, we expect revenue to increase between 8% 14% and comps to increase 6% to 12%.
Sales and comp growth will again be driven by hardware sales. However, we also expect sales growth in each of our categories. Given the growth we expect during the year, we expect full year net income to grow between 12% 22%. We forecast fiscal 2014 EPS to range from 3 point 3%. We're using weighted average shares outstanding of 117,000,000 based on share buybacks done to date.
Currently, the consensus 2014 fiscal year EPS estimate assumes a share count of approximately 111,000,000. If we take the consensus estimate of net income and divide it by our share count, the result is 3.5 $6 in the middle of our guidance range. We are projecting capital expenditures of approximately $160,000,000 for 20.14. We're 14. We're planning approximately $120,000,000 to $125,000,000 for the video games business and another $35,000,000 to 40,000,000 for the Technology Brands stores and infrastructure.
We have minimal store openings planned for video game stores, but as our stores age, we will invest in remodels and in new fixtures. For 2014, we project a net decline in global video game store count of about 2 percent. We will give more details about our store plans for the Technology Brands business during our Investor Day on on April 22. But for now, I'll say we expect to add between a total of 300 to 400 stores among our 3 14. We will continue to diversify our business while we have the growth of the console cycle.
Our investments initiatives like Technology Brands will meet our minimum return targets. At the same time, we will continue to focus on increasing shareholder return and returning available free cash flow to shareholders in the form of buybacks and dividends. I'll turn it over now to Tony for his comments.
Thanks, Rob. As we stated in previous announcements, we realized the importance of a strong new console launch and we took steps to drive market share in the Q4. Working closely with our partners of Microsoft and Sony, we were able to procure strong launch quantities of these in demand products. The strategy worked as we generate our highest hardware share of any launch period, selling more than 3 times more PS4s and Xbox Ones than during the launch period of the previous cycle. We have already sold more PS4s and Xbox Ones launched to date than we had in the 1st 15 months of the previous launches.
Our strategy also involved leveraging the strong hardware growth to sell new and pre owned software. Utilizing our buy sell trade value message, power of awards promotions and knowledgeable associates, GameStop was successful in this effort as our life to date attach rate on Xbox 1 and PS4 software of 3.3 is more than 60% higher than the rest of the industry. The strong attach rate is a key reason that we are able to procure strong post launch hardware allocations from Microsoft and Sony. Our full year total software market share grew 2.8 points to 39%, our highest year end share ever. We also ended the year with a record hardware market share evidenced by our strong execution of both console launches.
2014 is off to a strong start as we continue to maintain leading market share on next gen hardware and software. Our year to date combined PS4 and Xbox 1 software share is 47%. The greater than expected supply of PS4 and Xbox 1 hardware impacted software sales, resulting in a reduction of PS3 and Xbox 360 software sales that was greater than we had anticipated. We expect this trend will continue and project a significant decline in PS3 and Xbox 360 hardware and software in fiscal 2014. We believe this decline will be more than offset by robust growth in PS4 and Xbox One hardware and software, contributing to full year total company projected sales growth of between 8% 14 percent.
The early signs of the platform transition are exceeding our expectations. For instance, EA's new game Titanfall recently launched on the Xbox 1 and was well received by our customers with 4 times the amount of reservations than the Xbox 360 version has. In fact, every new generation game that has launched has exceeded our initial expectations. Gamers are showing strong demand for games their new consoles. We just returned from Destination PlayStation, Sony's annual retailer summit and we are excited about the state of the industry and the growth potential for the console category in 2014.
New game investment for the new consoles is increasing with original IPs such as EA's Titanfall, Ubisoft's Watchdog and Activision's Destiny. And developers and publishers are leveraging the power and the ease of programming for the Xbox One and PS4. Games are continually becoming more social through multiplayer and sharing functionality. And DLC sold at the time of launch is becoming a best practice that is adopted industry wide. GameStop is very well positioned to help drive consumer adoption, which will continue to drive market share gains.
Switching to our digital business, we saw 4% growth during the Q4. Console digital declined 6% and PC digital grew 27%. Console Digital was weaker than expected as key software titles with related DLC underperformed our expectations, while PC Digital continued to grow driven by Steam cards that grew 110% during Q4 as we completed our global rollout. We also saw a significant increase in the sale of PlayStation Plus driven by the PS4 launch. We have sold 3.4 times more PlayStation Plus dollars since the PS4 launch than the entire amount of PlayStation Plus that we had ever sold prior to the PS4 launch.
Our Kongregate business more than doubled over the Q4 of 2012. In addition to continuing growth in our free to play web business, we are also seeing significant growth in our mobile offerings. To date, we have more than 10,000,000 downloads for our 9 games live across the iOS and Android platforms. Tyrant Unleashed continues to gain steam on both platforms, reaching the top 50 grossing apps for both iPhone and Android and several other titles have reached the top 200 and continue to grow. For the full year, digital receipts grew 15% to $724,000,000 Together with mobile sales, these represent over a $1,000,000,000 business.
We continue to work closely with Sony, Microsoft, Nintendo and our publishing partners to support and sell their digital offerings. Our ability to drive discovery through PowerUp Rewards and our knowledgeable associates, coupled with our unique form of trade currency, will help us continue to grow this business. I also would like to update you on our spawn division. GameStop has made the business decision to shut down spawn labs based on the lack of demand from customers to adopt this type of streaming game service at a strong enough level to build a sustainable business. As GameStop believes cloud based delivery of video games is innovative and could be a supplemental way to play video games, we will focus our efforts on selling next gen game streaming services, such as the newly announced PlayStation Now through our retail channels.
GameStop remains committed to providing gamers access to the latest video game innovation anyway, anywhere and anyhow they want it. Turning to mobile. Our business grew 51% for the full year driven by both our new acquisitions as well as our continued expansion of our in GameStop, Simply Mac and Cricket. In summary, our successful console launch and strong proven franchises. We have a proven role in the console and PC digital value chain and we are extending our strong buy sell trade DNA into the new businesses that we have acquired.
We are looking forward to a strong year. With that, I'll turn it over to Mike Mahler for his comments.
Thanks, Tony. Good morning, everyone. As in the U. S, GameStop's international businesses finished 2014 with the excitement of 2 new console launches. With unprecedented demand for the next generation of consoles, a strong attach rate on new software and accessories and our dominant market share significantly higher than the last cycle, our international businesses saw same store sales increase 14.2% in the 4th quarter and 5.6% for the full year.
This consumer excitement continues into 2014 where we are still taking reservations on the PS4 in many markets as demand continues to outstrip supply. Also the Xbox One will be launching in 26 additional countries later in the year where finally Xbox One fans in our Nordic markets, will be able to experience Microsoft's latest console technology. Our major increase in market share during the launch of this new generation of consoles versus the last cycle has been driven by several factors, including our significant investments in fully developing our multi channel strategy, optimization of the buy sell trade model and the global expansion of our loyalty program. PowerUp Rewards continues its expansion across our international businesses. In 2014, we launched our loyalty program in several additional markets and GameStop's international members now total greater than has played a key role in driving double digit growth in e commerce, digital and mobile sales.
With a strong focus on building our multi channel businesses and by integrating all channels with GameStop's loyalty program, international e commerce sales continued its 3rd year of double digit growth with 2013 increasing 32.2%. By effectively leveraging our loyalty program, our knowledgeable associates to increase the discoverability of new digital content, GameStop continues to grow its digital receipts. In 2013, international digital receipts increased 47% with strong growth seen in Council Point Cards, POSE and Steam. Digital sales will see continued growth in 2014 with an ever increasing amount of compelling digital content being developed for the next generation of gaming consoles. Finally, our focus on growing our international mobile business continued to pay off as mobile sales increased 44.3% during the year.
As we discussed at our last earnings call, the launch of new consoles is driving an increase in trades as consumers seek the best value available to upgrade to the new technology. This catalyst drove an increase in pre owned sales of 3.6% in the 4th quarter and will continue to drive pre owned sales growth in 2014. For GameStop, this is an exciting time to not just be in the video game industry, but to be the worldwide market leader entering the 1st full year of a new cycle of consoles and amazing software. The excitement around the next generation of software is unparalleled not just with some of the favorite IP of the past generation of consoles, but also with exciting new titles such as the recently released Titanfall and the upcoming Watch Dogs and Destiny titles. With the transformational investments we have made in multichannel technology, our global loyalty program and in products and services that did not even exist 3 years ago, GameStop is a different and more competitive global retailer than ever before.
And our international business is strategically positioned to fully leverage the profitability of the new console cycle as well as continuing to grow our business in exciting new areas of adjacent consumer technology. And I will turn it over to Mike Hogan for his comments.
Thanks, Mike. I will begin with a quick update on GameStop's market model. As you may recall, we introduced the GameStop market model to provide a holistic forward looking perspective on the gaming category, including both physical and digital segments. Back in March of 2013, the model projected significant console category growth for 2014, anticipating the successful introduction for the PlayStation 4 and the Xbox 1. Specifically, the model projected over 20% dollar growth for the console category in the 1st year following the console launches.
The console category is defined as console hardware, console software, accessories and console digital. Console digital has become a significant component of the category and it is a strong growth business for GameStop. Please note that these are North America numbers. So what have we seen to date and what do we expect for the full year? Overall, we are seeing console category performance very much in line with what the market model projected a year ago.
The appeal in sales of the new consoles continues to be extremely strong consistent with what our PowerUp Consumer Research showed a year ago. The model had previously projected PS4 and Xbox 1 dollar sales at slightly below prior generation. We are now projecting dollar sales for these 2 consoles at 125% of prior generation through the 1st 3 years. The fall off in sales for prior generation consoles is also consistent with the market model projections as well. In fact, the actual sales dollars for the new consoles during the 1st few months has significantly exceeded what the model projected at this time last year.
This is due primarily to much better than anticipated product availability from Sony and Microsoft. The net of this for the category was an additional nearly $1,000,000,000 in next generation product sold during November, December January. Thus, the console category dollar forecast for 2014 has increased, but the year over year growth rate will be somewhat lower given the fact that the 2013 base has increased by nearly $1,000,000,000 We are now looking at growth rates in the mid teens versus the mid-20s, but again the overall sales projection has increased. On the pre owned side, we expect new consoles to stimulate a new cycle of trade ins just as it did for the prior generation. This should have a positive impact on the total pre owned business.
In fact, 29 percent of all NextGen hardware and 30% of NextGen software we've sold to date was purchased using trade credits. These percentages are significantly higher versus our total business. And as Rob mentioned, excited about extending our buy sell trade expertise beyond the traditional definitions of the pre owned games business. We are also testing with several new categories including both home technology and wearable technology. I'll now update on GameStop's multichannel business.
Multichannel has a very significant impact on GameStop's total business with more than 60% of our going to GameStop on the web or mobile prior to making a purchase in our stores. For every dollar of online sales, web and mobile are influencing more than 10 dollars of store sales. In fact, 26% of GameStop dotcom customers who do not buy online make a purchase in store within 48 hours of their online visit. And multichannel sales continue to be a positive driver of total company growth, posting 47.5 percent growth for the full year 2013. One key factor in this performance is the continued growth of GameStop websites, which according to Comscore rank in the top 25 retail websites in terms of total traffic and we saw double digit traffic growth year over year.
2nd key factor is the growth of our web and store business. When a product is not in stock or not available in a given store, consumers can still purchase the product from that store via gamesoft.com with free home delivery. Web and store grew over 400 percent for the year. Our mobile properties experienced annual growth of 76% in traffic and 61% in revenue. And our multi channel holiday sales grew 77% year over year.
And finally, a quick update on PowerUp PowerUp Rewards. Our PowerUp Rewards membership continues to grow and recently passed 27,000,000 member mark in the U. S. And 34 million globally. This base of consumers represents roughly 1 third of all the software sold in the total category in the U.
S. One area we're particularly excited about is using PowerUp Rewards to help drive some of our or
C
or Cricut store, we can typically identify and target between 50000 offer them an incentive to visit the new store. We believe that this will significantly accelerate the ramp up for new stores in these categories. I will now turn it back over to Paul.
Great, great. Thank you, Mike. Operator, we are ready for questions and answers.
Thank
And we will go first to Brian Nagel with Oppenheimer.
Hi. This is Eric on for Brian. Thanks a lot for taking our questions. I guess, first, I'm hoping to dive a little bit deeper into the category trends. I mean clearly positive commentary in your prepared remarks around the continued performance of new gen hardware and software.
Can you maybe just update us on the performance of the prior generation software? Have you guys seen sales declines in that category stabilize? Have they worse since your holiday update in January?
Hi, Erica.
Hi. It's
nice to talk to you. I think Rob probably could give us a little bit of what he sees and then maybe Tony. The only one thing I would say to the investor base is that Tony and I just got back with Mike from Destination PlayStation. And the one thing that I've come away with is as consoles return to the category, we're seeing a lot of new investment. That's very important because for years we watched investment flow out of consoles into other forms of gaming and electronics.
And now you're seeing right Tony a tremendous amount of projects that we can't talk about etcetera, but we see investment. That's good for the category. Rob, maybe you want to talk about current gen and what you see? Yes. That's a big question that everyone has is what's the falloff rate on the Xbox 3 60 and the PS3 software?
What's that going to do throughout the year? And then where does it sort of cross the curve with the next gen? We're continuing to see that there is decline in that category. I think what we can expect during the remainder of the year is that we're going to see that decline rate. I don't think it's going to continually increase in terms of rate of decline, But I think that you're going to see a pretty consistent rate, which you're going to see blips to the positive when we get some of this new IP that Paul was just talking about.
For example, when Titanfall launches for the 360 coming up shortly.
And I would add that, as you see the innovation come back into the category, you are seeing the renewal in all forms of video gaming. So we did take down our expectations for launch of several of the 3 60 and PS3 titles. And just like the new gen titles are exceeding our launch expectations, we're also seeing the same thing with Xbox 360 and PS3 games. I would say there has been a leveling off since the holiday.
Okay. That's really helpful. And then just lastly, I mean, how should we think about that 2% store closures that you guys highlighted in today's release? I mean, is there any shift in strategy there? Or is that just simply normal maintenance?
No, no. It's interesting, Eric, because there's no shift and people love to run with these store things because the typical retail situation you close stores. Remember that our strategy that Rob and I announced I think at the Credit Suisse conference 3 years ago was that using PowerUp Rewards we would begin to consolidate our store footprint in the United States by 2% a year. And so this is consistent if you go back and look at our scripts from last year and the year before. The reason we can do that is because the Power Up Rewards membership, we're able to market them individually and give them incentives to go to other stores.
So what we're doing is consolidating that volume into adjacent stores, etcetera. Now that does not include the Technology Brands businesses because Rob told you we're going to add about 300 to 400 stores and we'll give more guidance on that on April 22. But in the video game space, we are able to create a lot of value by consolidating the footprint. And it's not more than that because we have a lot of profitable stores. But that's about what is right given our PowerUp Rewards productivity and our footprint.
Got it. Thanks and best of luck this year.
Thank you.
We'll take the next question from Anthony Chukumba with BB and T Capital Markets. Hey, Anthony.
Good morning. Just had a question in terms of free cash flow. I just want to make sure I got these my numbers right. You said you had $632,000,000 of free cash flow last year and you are expecting about $450,000,000 to $500,000,000 So I guess I was just wondering what accounts for the difference in free cash flow particularly given that net income will be up year over year? Thanks.
A lot of it has to do with the timing of payment of accounts payable at the end of the year. The way that the payments fell this year led to higher than guided free cash flow for 2013. The downside of that is it flips around on you in 2014. So I think if you blend the 2 years, you'll see a strong generation of free cash flow in line with the kind of trends that our net income would expect
And we'll move to the next question. It comes from Tony Wible with Janney.
Hi, Tony.
Can you put the same used titles next to those value titles? And will in any way the price of this new value game influence what would be the used price? In other words, will the consumer still have a say in ultimately driving up or down the kind of free market price of a used game? And then I had a follow-up after that. Sure.
Let me start that off and then Tony and Mike Hogan here can add some color. What if you think about our what's happening is, is we see the category growing again and we expect pretty strong growth in pre owned. At the same time, as the industry grows again, our partners want to try to move some old IP. We are out of stock in many stores on some of the best selling pre owned titles. So while we can get enough inventory from our customers for some of those stores, we love the idea of filling in some other parts of our footprint on those hot selling pre owned titles.
And then Tony will share with you there's a lot of appetite out there to give us better margins for some of those repressed items. So Tony you want to talk about that?
Sure. Absolutely. And to answer your direct question, I see that you'll have prices floating like we do today on our pre owned inventory because like Paul said, this is mainly used to fill in holes. The great news about what we know with great information and with PowerUp Rewards, we know where consumer demand is for these products. We're able to take that back to potentially in a warehouse or they're able to repress them in some potentially in a warehouse or they're able to repress them in some cases for us.
But we're working very closely with our publishing partners to be able to fill in the holes that we see through our pre owned business. Got it. So it's
basically an incremental category that doesn't necessarily cannibalize or take away from the fact that there's other used alternatives? That's right. Not at all, Tony. And the thing you got think about is, we know historically the pre owned business will have very strong growth in the 1st 2 to 3 years of a console cycle. There's going to be a lot of demand from the value people.
So the new game buyer will be buying all the new consoles and software. There is a value buyer that comes back into GameStop. And that value buyer, we want to serve them more broadly than we ever have. But at the same time, as a lot of people learn and raise awareness of pre owned, it's a great time to be extending our opportunities. Mike Hogan, do you have anything you want to add to that?
No. I was just going
to emphasize the fact that this is incremental business. So you're not going to see the same title added to the shelf. You're going to see titles that wouldn't otherwise be available. And I think it's also worth mentioning that we're also looking at we talked about we're looking to go into some other categories you wouldn't have seen product before whether that's wearable technology or whatever. So you might see some of that starting to show in the stores as well.
That's right. You may see fitness products and wearable products. Those are all products that consumers our PowerUp Rewards consumers give us a lot of feedback on what they want to trade at GameStop and it's becoming very broad in terms of what we can can offer. So that's also going to be part of that value. Got you.
And last question here is when you were talking about aligning with possibly technology partners, is there a way you can elaborate? Are you talking about more hardware companies, software companies or service companies like cable operators? Well, I think if you look at what we're doing Tony, we've said we think we're pretty good at distributing technology products working with large technology players. We have a great historical partnership with Sony, Microsoft and Nintendo Electronic the States. We are a great way to go to market.
And it's interesting for years we've been only in this video game business and we've done a hey, can you distribute some of our other technology products? And it's working pretty well. So I don't want to go any deeper than that in terms of partners. If you look at GameStop Technology Institute, we've got 2 great partners. There's several others who we're talking about who want to come to GameStop and say help us help you develop this unique hybrid digital store and online model.
And so I don't want to name any other partners Tony, but distribution is the way to think about GameStop's unique skill set.
Great. Stay tuned. Thank you.
We'll take the next question from Seth Sigman from Credit Suisse.
Okay. Thanks. Hey, guys. How are you?
Hey, Seth.
A couple of questions about the Technology Brand segment. I think you said $63,000,000 revenue contribution in the quarter. What was the gross profit and SG and A associated with that? And then just generally how do you think about the margin structure of that business going forward? Is it accretive, dilutive to the enterprise?
How should we be thinking about
that? Rob, you want to take that one? Well, you'll see the disclosures of the full financials around the Tech Brands segment or at least what's required in the segment disclosures in the 10 ks which we'll file next week. I think generally you can think about the gross margin structure as slightly higher than the typical GameStop gross margin rate. And then the operating margin is relatively consistent, keeping in mind that these are largely small businesses in a high growth mode.
And if you think back years ago to the high growth mode that GameStop was in that can be a little bit challenging in the SG and A side. But overall, we're very positive about what these businesses are going to add to earnings. It brings to the
company as a whole. One other thing to think
about too Seth is that, that it brings to the company as a whole. One other thing to think about too Seth is that these businesses are both a whitespace organic growth opportunity as well as a roll up and acquisition opportunity. Both pieces of this are presenting themselves to us in some interesting ways in these categories. So that will be a part of our strategy on how we go forward in the build out.
And I may have missed this, but did you guys talk about the CapEx required to grow that store base the 300 to 400 stores that you mentioned before?
Yes. We mentioned $35,000,000 to $40,000,000 for that for the year.
Got it. Okay. Thanks. And then maybe just a bigger picture question about new console adoption, which looks pretty good so far. I don't know if you have the information at this point, but what are you learning about the console customer?
Is it a prior PS3 or Xbox 360 user? Are you seeing new customers come back to the category? Anything on the demographics? Just curious what you guys are seeing at this point?
Sure, Tony. Yes, we've seen a lot of trades of prior generation coming in to fund these as Mike shared with you. Nearly a third of these are funded by some sort of a trade credit. So it is a lot of customers that were in the PS3 and in the Xbox 360 gaming arena and they're moving up really. They're trading up these systems.
And so far, I mean demand has been very limited on these consoles in general. So you've got early adopters. Mike, what are you seeing in PowerUp Rewards?
Yes. I think from obviously
Supply has been sorry supply is unlimited not demand. Demand has been good. Supply is unlimited.
Yes. I'd say a couple of things. One is from a PowerUp Rewards perspective starting with the consumer research, we showed some data sort of mid last year late last year saying that over 2 thirds of our base was indicating that they were very interested in buying these consoles. And so from that far offstripping the supply so far. We still see really strong demand and it's a very, very broad group.
So it's not just a core gamer here. It's definitely broadened across all of our segments. I think that the first people to the stores, it tends to be a little more core, but we see that pace quickly broadening out. And that's what caused us to up our forecast and at this point project that these consoles over the 1st 3 years are going to do significantly better than even the PS3 and the 360s in their launch. So we're seeing very, very broad demand here.
And as I mentioned earlier, we're still taking reservations in most international markets on the PS4. It's unbelievable. So demand has been unbelievable.
And clearly as new IP comes out like Titanfall you see systems really explode.
Got it. All right. Thanks and good luck.
Thanks. We'll go next to Mike Olson with Piper Jaffray.
Hey, good morning. Good morning. Good morning.
I had a couple of quick ones. Can you give
us a sense for the mix of next gen software sales in the total new software number at this point? Are we at like 25% or 30% of total software being sold on next gen today? And at what point do you expect next gen will reach more like the 50 level?
Rob, you want to reiterate your answer on that? Yes. I think what we're going to see through the early months of the year is a little bit lumpiness and it's going to be caused by the fact that you get something like Titanfall launches for the Xbox 1 in March, it's going to launch for the 360 in April. That's going to drive some numbers that make it a little bit difficult to detect the pattern. I think by late in the year, we see the 2 next gen, previous gen on par with each other from a software perspective.
Okay.
And then you said your console industry model now suggests like mid teens growth for the industry in 2014. And can you just remind us the differences between that model when we compare it to your overall kind of
projection that we gave a year ago, so this is the console category. So that's console hardware, it's console software, it's accessories and it's console digital. And I think one of the reasons why we started looking at the category that way a year or so ago is because console digital is becoming a very important part of the category. And it's like I mentioned before, it's a very important growth business for GameStop. Obviously, hardware is going to be the although we're not giving you specifics obviously hardware is going to be the fastest growing segment within that, but digital is also a very important piece of the category as well.
What's not included in that definition is the traditional handheld the handheld piece of the category.
Okay. And then if I could sneak one last one in. Do you guys have any evidence to suggest that next gen consoles are beginning to kind of sell beyond the kind of early adopter crowd? In other words, we think it's no longer a debate whether the consoles are selling well because clearly they are, but I think there is still a debate that may still be valid that says casual or even mid core gamer kind of continues to wait on the sidelines. What are your thoughts on that?
Mike? Yes, sure. I guess I can give you sort of 2 pieces for that. One is from the consumer research through PowerUp Rewards, again we've seen extremely broad demand there. So even thinking about demand in advance of purchase, the numbers that we're seeing with over 2 thirds of the base, that's a far greater number than you could get to just looking at our early adopters.
So we're seeing very, very broad purchase interest amongst a broad group of consumers including both core and broad consumers. And then as we look at the actual purchase data coming and which is of course lagging a little bit because demand's been on stripping supply. There's a lot of people that would like to get the consoles that haven't gotten to them yet. And we're seeing once again we're seeing a very, very broad group of consumers there as well. So clearly much more than just the early adopters at this point.
Here's the other piece of anecdotal information on that Mike is that the number one accessory that we struggle to keep in stock on the PS4 is the PS4 camera which would definitely be a broad consumer. Yeah. And that's something that we definitely if you see one buy it, because it's definitely in very, very low supply at
this point.
All right. Thank you.
And it looks like we have time for one more question. We'll go to Arvind Bhati with Stern AGI.
Hey, guys. How are you? Good. So one thing we didn't touch on that we keep getting questions on is the rate of change going on in terms of digital downloads. And I know Paul you have a view on that in terms of the chronology of that etcetera.
Just wondering if you're seeing anything different now because we hear more chatter on that front that's one. And then with things like Google Fiber in places like Kansas City and Austin and other places, are you seeing anything from your research that tells you the rate of change is different than it was say a couple of years ago? And how do you see that going forward? Thank you.
Sure. Sure. I'll let Tony why don't you talk about what we're seeing?
Sure. Well, what we're seeing obviously PS4, there's no doubt that there's a lot more going on from a digital sharing perspective as referenced by our PS4 sales, we are seeing an uptick in the sale of digital games at GameStop. Well, we the most the highest growth item that we're seeing is the downloadable content that is now pretty well sold with every significant launch that takes place. So we are seeing an ever increasing amount of DLC sold. Our penetration of DLC sold on every launch is increasing.
So we see a lot of that. Obviously, we're doing a lot to drive downloadable content side. Yes. I think it's
one of those things Arvind, it's
exciting to talk about the downloadable content side.
Yes. I think it's one of those things Arvind. It's exciting to talk about. And we like the idea, right, of selling full game digital content. We're pretty good at it at this point.
But I would say it's still a technology versus chronology. And don't forget that the games are getting bigger. Bigger, yes. I mean these new these next gen games are stunning, but that requires a lot of size. So not much change there yet.
Okay. And then one last one for me. Still a little bit unclear on how this is going to pan out in the value price versus your pre owned software. So as a customer I walk into a store, obviously, I can't tell the difference between the 2. How do you promote 1 versus the other?
And how would that not impact the mix and potential cannibalization etcetera? I'm just trying to figure out how that would all work out from your perspective.
Sure. Yes. I mean the way to think about it Marvin is it really doesn't need to be promoted differently. It's all about filling unmet demand. There really is no change to what we're doing on the pre owned side.
We're buying back from customers' games at the prices that our algorithm tells
us to buy them at. But there
will be games that are just not available in every store because we can't get enough of them. There will be new games. We have tested reprinting games, vintage games and customer demand is sky high. PowerUp Rewards tells us there's a lot of enthusiasts for old games out there. Mike, Hogan, do you want to share something?
Yes.
I was just saying amplifying Paul's point. One of the ways to think about the pre owned business is it's a supply constrained business. And so we often have areas in which we can see there's significant consumer demand, but the product is not available in our stores. And we think there's an opportunity within the core gaming category to go and identify older games that we think there's some strong consumer demand. And we've done some of this over the last year or so.
We did some online very successfully, particularly in the vintage category and we think there's opportunity for more of that. And then it also once again adds that we think there's a broader category out there we could get into. There's a lot of related technology technology products that aren't currently available in our stores that we think we could bring in at a value price as well.
Yes. I mean, I think one of the things Arvind that you got to look at is as the category returns to growth, there's a lot of things that are going to happen. One of them is that competitors will return to it because they see that there's growth there. There's value shoppers coming back. So we have a unique opportunity with PowerUp Rewards to provide all kinds of new growth opportunities to those customers.
At the same time, technology around wearables is going is just skyrocketing. And we've been told by many of our PowerUp members that that's something they're looking for. So that's the way to think about it as an incremental additive piece of that business. And the reason to add it to the category is because it's a value category. It would be silly to have a value product next to the pre owned product and try to think of it as a different because our consumers tell us they always go to the pre owned wall for value.
So that's the idea.
And so the margins on this would be just similar to new software margins or slightly better on the value price category?
We think better. Obviously, it's not really worth doing if we can't get better margins on some of this stuff. But Tony has gotten a great some opportunities.
Great. Thank you guys and good luck.
Great. And with that, we will wrap it up. I just want to thank investors for their time and for Sporting GameStop and invite you to our Investor Day on April 21 April 22 at here in Dallas. Our IR team can provide you information. We think it will be a worthwhile use of your time.
Thank you very much.
That concludes today's presentation.