Company Description
GoPro, Inc. provides cameras, mountable and wearable accessories, and subscription and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific.
It offers cameras under the HERO13 Black, HERO12 Black, LIT HERO, HERO, MAX2, and MAX names; and camera attachments, including the Ultra Wide Lens Mod, Macro Lens Mod, ND Filter 4-Pack, Anamorphic Lens Mod, Media Mod, and Max Lens Mod 2.0.
The company also provides equipment-based mounts comprising helmet, handlebar, roll bar, and tripod mounts; floating mounts, such as the Handler and Floaty; magnetic swivel clip, chest harness, and head strap mounts; and spare batteries, dive filters and charging accessories, and cables to connect GoPro cameras to computers, laptops, and television monitors.
In addition, it offers Premium, Premium+, and Quik subscription, which are subscription services that include cloud storage for its content through its Quik mobile app.
Further, the company provides mobile and web applications, and desktop plugins that offer a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly; and a lifestyle gear lineup, including bags, backpacks, and cases, as well as of t-shirts, hats, and other soft goods.
It sells its products through retailers, distributors, and on GoPro.com. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014.
GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.
| Country | United States |
| Founded | 2004 |
| IPO Date | Jun 26, 2014 |
| Industry | Consumer Electronics |
| Sector | Technology |
| Employees | 636 |
| CEO | Nicholas Woodman |
Contact Details
Address: 3025 Clearview Way San Mateo, California 94402 United States | |
| Phone | 650 332 7600 |
| Website | gopro.com |
Stock Details
| Ticker Symbol | GPRO |
| Exchange | NASDAQ |
| Stock Type | Common Stock |
| Share Class | Class A Shares |
| Fiscal Year | January - December |
| Reporting Currency | USD |
| CIK Code | 0001500435 |
| CUSIP Number | 38268T103 |
| ISIN Number | US38268T1034 |
| Employer ID | 77-0629474 |
| SIC Code | 3861 |
Key Executives
| Name | Position |
|---|---|
| Nicholas D. Woodman | Founder, Chief Executive Officer and Chairman |
| Dean Jahnke | Senior Vice President of Global Sales, Channel Marketing and Retail Experience |
Latest SEC Filings
| Date | Type | Title |
|---|---|---|
| Mar 20, 2026 | POS AM | Post-Effective amendments for registration statement |
| Mar 20, 2026 | S-1 | General form for registration of securities under the Securities Act of 1933 |
| Mar 13, 2026 | D | Notice of Exempt Offering of Securities |
| Mar 12, 2026 | 10-K | Annual Report |
| Mar 5, 2026 | 8-K | Current Report |
| Feb 20, 2026 | 144 | Filing |
| Feb 19, 2026 | 8-K | Current Report |
| Feb 18, 2026 | 144 | Filing |
| Jan 30, 2026 | SCHEDULE 13G/A | Filing |
| Nov 20, 2025 | 144 | Filing |