Good day and welcome to GoPro's Q2 2022 Earnings Conference Call. Today's conference is being recorded. At this time, I would like to turn the conference over to Ms. Jalene Hoover, Vice President of Investor Relations. Please go ahead, ma'am.
Thank you, operator, and thanks for everyone for your patience. We were experiencing some technical difficulties this morning causing delay in your ability to join and wanted to wait so as many of you could join as possible. Welcome to GoPro's second quarter 2022 earnings conference call. With me today are GoPro's CEO, Nicholas Woodman, and CFO and COO, Brian McGee. Today's agenda will include a brief introduction from Nick and some commentary from Brian, followed by Q&A. For detailed information about our second quarter 2022 performance and our outlook, please read the management commentary we've posted to the investor relations section of GoPro's website. Before I pass the call to Nick, I'd like to remind everyone that our remarks today may include forward-looking statements.
Forward-looking statements and all other statements that are not historical facts are not guarantees of future performance and are subject to a number of risks and uncertainties, which may cause actual results to differ materially. Additionally, any forward-looking statements made today are based on assumptions as of today, including but not limited to uncertainty related to the duration and impact of the COVID-19 pandemic and the war in Ukraine. This means that results could change at any time. Our commentary about our business results and the outlook is based on the information available as of today's date, and we do not undertake any obligation to update these statements as a result of new information or future events.
To better understand the risks and uncertainties that could cause actual results to differ from our commentary, we refer you to our most recent annual report on Form 10-K for the year ended December 31, 2021, which is on file with the Securities and Exchange Commission and as updated in future filings with the SEC, including the quarterly report on Form 10-Q for the quarter ended June 30, 2022. Today, we may discuss gross margins, operating expense, net profit and loss, EBITDA, as well as basic and diluted net profit and loss per share in accordance with GAAP and on a non-GAAP basis. We believe that non-GAAP information is useful because it can enhance the understanding of our ongoing economic performance.
We use non-GAAP reporting internally to evaluate and manage our operations, and we choose to provide this information to enable investors to perform comparisons of operating results in a manner similar to how we analyze our own operating results. A reconciliation of GAAP to non-GAAP operating expenses can be found in the press release that was issued this afternoon, which is posted on the investor relations section of our website. In addition to the earnings press release and management commentary, we have posted slides containing detailed financial information and metrics for the second quarter 2022. The management commentary, slides, as well as a link to today's live webcast and the replay of this conference call are posted on the investor relations section of GoPro's website for your reference. Unless otherwise noted, all income statement-related numbers that are discussed in the management commentary, other than revenue, are non-GAAP.
Now, I'll turn the call over to GoPro's founder and CEO, Nicholas Woodman.
Thanks, Jalene, and hi, everybody. Thank you for joining us today. As we shared in the management commentary, which we posted to the investor relations section of our website, in Q2 2022, GoPro delivered a 5th consecutive profitable quarter on a GAAP basis at $0.02 per share and our eighth consecutive quarter of profitability on a non-GAAP basis at $0.08 per share. Camera sell-through outpaced expectations, and we drove significant year-over-year growth in subscribers and subscription revenue. Both revenue and non-GAAP EPS in Q2 exceeded expectations at $251 million and $0.08 per share, respectively. Direct-to-consumer revenue increased nearly 9% year-over-year to $95 million or 38% of revenue. Subscription and service revenue hit a new quarterly milestone of $20 million, positively impacting our bottom line.
Our subscription service continues to be a powerful financial engine for GoPro and represents our fastest-growing, highest margin, and most profitable product. We ended Q2 with 1.91 million subscribers, a 65% year-over-year increase of approximately 754,000 GoPro subscribers, and we are on the cusp of surpassing 2 million GoPro subscribers, which translates into $100 million of annual recurring subscription revenue with gross margin of 70%-80%. We are on track with our plans to launch several exciting new hardware and software products in the back half of 2022, wowing our customers with blistering new performance made easy, thanks to significant updates to our software experience that will put a premium on convenience. We expect our new products and services to add to the momentum we enjoyed in Q2.
I wanna thank everyone at GoPro for their incredible work. We're thriving during challenging times, thanks to your world-class execution. I'd also like to thank all of you on the call with us today. It's an exciting time at GoPro, and we're grateful for your support and participation in our growth story. Before jumping into Q&A, Brian has a few comments to share.
Thanks, Nick. I'd like to provide some color on Q2, Q3, and our 2022 outlook. As a reminder, there are both the CEO and CFO comments and the management commentary posted in the investor relations section of our website. As Nick mentioned, Q2 sell-through exceeded guidance and revenue, and EPS were also on the high end of guidance. Europe and APAC performed well, particularly due to some rebound in international travel despite macro headwinds in these regions. Our Q3 and full year 2022 outlook consider several key macro dynamics impacting our business. As has been widely reported, big box retailers are actively reducing their inventory along with weeks of supply. In terms of retail big box channel inventory, we believe we are well-positioned at approximately 9-10 weeks of inventory.
However, we expect retailers to generally reduce weeks of inventory in the second half, which could impact our sales into the channel. We expect continued strength in the U.S. dollar relative to international currencies. The year-over-year FX impact to GoPro based on the midpoint of guidance to revenue, gross margin, and earnings is approximately $10 million and $11 million in Q3 and Q4 respectively. Or 2 times as much as in the first half of 2022. For 2022, based on our outlook, we expect the overall FX impact to revenue margin and earnings to be approximately $33 million compared to 2021. Inflation, rising interest rates, and other macroeconomic issues may impact demand as well as competition for share of wallet during the second half.
Taking these macro dynamics into consideration for 2022, we expect camera unit sales of between 2.9 million and 3.1 million units, which is down from our prior guidance of approximately 3.2 million units as well as year-over-year. We expect second half 2022 compared to first half 2022 unit sales to grow nearly 60%, up from 46% in the same period in 2021. Reflective of continued solid demand heading into Q3 and fueled by the launch of two new cameras rather than one flagship camera in the second half, and our planned rollout of cloud-based editing later this year. Furthermore, on the demand side, through July, we are running ahead of projected demand and sell-through, which is encouraging relative to our third quarter outlook.
We expect ASPs in 2022 to increase 8% over 2021. We continue to effectively manage supply chain with third quarter cameras secured and the fourth quarter pipeline is well developed. We expect full year 2022 gross margin to be at the low end of our target range of 40%-43%, primarily due to a strengthening U.S. dollar, along with some freight and component price increases. We expect to reduce our 2022 operating expenses to a range of between $325 million and $330 million, down from $340 million-$345 million. We are prioritizing certain hiring while slowing other hiring, as well as taking other actions.
To execute on planned product launches, we will continue to invest in product innovation, in hardware, software, and the cloud experience, as well as in targeted marketing, while continuing to drive efficiencies in all areas of our business. I hope that additional color is helpful. Operator, we are now ready to take questions.
Thank you, sir. If you would like to ask a question, please signal by pressing star one on your telephone keypad. If you are using a speakerphone, please make sure your mute function is turned off to allow your signal to reach our equipment. Again, press star one to ask a question. We will take the first question from Martin Yang from Oppenheimer. Your line is open. Please go ahead.
Hi. Good afternoon. Thank you for taking my question. My first question is regarding the camera shift to the higher-end. Do you also observe maybe a higher attach rate to accessories as higher-end cameras contribute a higher percentage in units?
Oh, hi, Martin Yang. It's Brian McGee. Our attach has been pretty consistent through the years, although I have to say because we've come out with new accessories of late, we are seeing a bit more in accessory sales in our quarters. That's definitely helping on the top line.
Got it. Thank you. The next question is on the geographic weakness and strengths. You know, Americas, why is that down comparing to Europe and APAC? You know, what was the respective driving force behind the growth for Europe and behind the decline in Americas?
Yeah. I think there's been a bit more travel in Europe, and we're starting to see Asia-Pacific opening up. We talked about travel before historically being, you know, about 10% of our sales. Now, to get there, it's a combination of, like, direct to cruise, direct into duty-free at airports. Then, you know, people then buy. We have to extrapolate purchases from online, gopro.com, Amazon, and our other retailers, which is the bulk of the purchases. We've done a lot of surveys with customers on how they buy and why they buy. We have seen, particularly in Europe and Asia, a rebound in travel. We've all seen that, but through duty-free and cruise, we're seeing that come back, and that was part of our upside in the quarter, which is great.
That said, it's also, you know, those two channels are about 50% of where they were pre-pandemic. That also says if the world keeps opening up, we have more room to grow, which, you know, will be a tailwind for us if that happens.
Got it. Thank you very much. I have no more questions.
We will take the next question from Anna Glaessgen from Jefferies. Your line is open. Please go ahead.
Hey, thanks for taking my questions. Wanna dig a little bit into the expectations for 3Q on given, you know, retailer commentary. I understand wanting to be conservative around, you know, their open-to-buys and appetite for more inventory in light of where positioning is. That said, you know, you guys obviously have had a flagship launch around the same time every year for quite a while. I guess, how long in advance are you putting those orders in? Is this guidance contemplating shift to those orders or more so conservatism around open to buys and cash budgets?
Yeah. Hi, Anna. This is Brian. We feel very good about a sell-through, so demand is definitely there. As a matter of fact, if it continues, and we expect it to, we'd be at the upper end of our sell-through guidance. If that happens, that's great because that gives more open-to-buy dollars for retailers, so 'cause they have to replenish their stock. As long as our product's moving, they're gonna keep buying. I think we have pretty good visibility on the third quarter in terms of who's gonna take what product and product availability, and the strength also on GoPro.com, which has been very encouraging as well. From that perspective, it's good, you know, and then we'll get to the fourth quarter.
We have really good data, historically on new products and how many products in the lineup and which products move at what rates and relative to each other. Obviously we'll have a flagship product for the fall and an additional product. That additional product we expect to do well, but it doesn't have to knock it out of the park. It's like third or fourth in the, you know, ring of what we have to do in sell-through, so we're not completely dependent on it to meet all the numbers. You know, it's still important in terms of relative numbers and expectations for the year.
Great. Just going off the prior questions around the dispersion across regions in performance, are you expecting, What are you expecting for the Americas through the back half of the year?
We expect Europe and Asia to continue to open, and we're not expecting a lot of additional growth from North America. We're seeing some of it, which has been encouraging, popping up here in July. That would be maybe upside to the numbers in the second half.
Great. Thanks.
We will take the next question from Erik Woodring from Morgan Stanley. Your line is open. Please go ahead.
Thank you. Good evening, guys. Maybe if I just start on the kinda sell-in forecast. Your rationale that you described is very clear. I just wanted to get a better understanding of, you know, is the cut to your sell-in forecast, you know or what percentage of the cut in your sell-in forecast is due to retailers carrying lower inventory versus like a real-time demand, real-time reaction to demand that you're seeing on GoPro? I'd love just to like the bifurcation there. Then I don't know if I missed it in the prepared comments, but did you provide any comments on sell-through for 3Q in 2022? Then I have a follow-up. Thanks, guys.
I think on the demand front, we're actually seeing stronger demand than, you know, we'd initially guided for in the quarter, which is very encouraging. July was nicely ahead of expectations. We're seeing solid demand that really picked up in Q2, picked up more in Asia, and continued in Europe. The second quarter in a row, Europe was up year-over-year. That was very positive. As long as the sell-through continues, like I said, as we expect it to, we have very good visibility then into sell-in.
Okay. And then, you know, maybe just Brian again on thinking about seasonality. You know, back of the envelope math for me kind of implies you need to get towards the higher end of seasonality, revenue seasonality in both 3Q and 4Q if we take kind of the midpoint of your sell-in plus your ASP comments. Is that the right way to think about it, or will revenue be overly skewed to 4Q because of the product launch cadence? I just wanna make sure we're thinking about 3Q revenue and 4Q revenue correctly. That's it for me. Thanks, guys.
Yeah, no worries. Yeah, 3Q would be a little bit below in terms of units where we've historically been. Q4, a touch higher, but that's because we have two new products coming out in the fourth quarter versus one. If it wasn't for that, we would have tempered, you know, the outlook to be less. Considering we have more products to sell, we'll get the load in and the sales and the sell-through, and that's what's driving the numbers for 2022, and it'll help drive it for 2023 as well.
Again, press star one to ask a question. We'll take the next question from Nikolay Todorov from Longbow Research. Please go ahead, sir.
Thank you. One question on Americas. Brian, I think you mentioned that you don't expect much growth from America in the second half. I just wonder maybe if you can explain why you're seeing this bifurcation in America revenue and demand versus the rest of the world. I understand the retail big box inventory digestion is on one hand, but is there anything besides that you see that driving that differentiation in demand?
Yeah. Yeah, I see a couple things. One is, well, big box retailers are a large part of our North American business, so that definitely has an impact. We'll see how that goes. The good news is we have, as I said in prepared remarks, you know, 9-10 weeks of inventory, which are pretty good, and historically right where we would want them to be so that they're not missing sales. Hopefully we can keep it. We expect it to come down, but if we keep selling through and see the demand like we've been seeing in July, that maybe that doesn't get cut. Maybe that's upside for us.
I think since the pandemic, I think we're seeing a little bit of a cycle too, because North America back in the second half of 2020 and first half of most of 2021 was very strong for North America, and Europe and Asia were much more tempered on our business. We're seeing that cycle where North America over the last couple quarters has kinda come down a bit, but Europe and Asia have come up. I think we're seeing just a cycle, and part of that's on reopening and such. That's the beauty about having a global business is we get to manage a global business. You know, sometimes certain geos are up and others are down, and then they cycle around, and we continue to enjoy the benefits of being that diversified globally.
Okay. Got it. For a second question is more of a kind of a strategy going forward. Obviously, I think you moved to moving camera demand to the high end of your product set, so increasing the ASP and kind of maybe lowering units. Looking forward, it sounds like you you're gonna have an additional product launch this year. How should we think about this going forward? Are the new products outside of the maybe HERO11 coming, are those kind of a complementary products that are just addition to the TAM, and ASP should be continued to trend up, obviously for one reason because of subscription. Even if we strip out subscription, how should we think about the mix of ASP versus units going forward into next year?
I think as we look at it going into next year, we expect to have ASPs continuing to go up, more to the high end and more unit growth. We expect to have units growing a bit in 2023, and that's largely due to, I think Asia and a bit of Europe's gonna drive that. If North America can come back, if it's in recession or going through some of those economic issues, if that comes back, then we do better. I think I'd also point out the strength of what's gonna help drive ASPs in 2023, and I said this on the May call, as I look at subscription and the number of subscribers, we expect to be at 2.2 million.
That's gonna continue to grow into 2023 given the model, and we expect to see, you know, subscription revenue up, you know, about 50% year-over-year. It's up, way up already doing that in 2021 over 2020. So that's also gonna have a positive impact on gross margin. While we're at 40 points in 2020 or 2022, sorry, I'd expect to be up, you know, at least a point 2023 because of the growth in subscription, and that's continuing to drive to the high end where we make more money as well as D2C.
Okay. Got it. Last question for me quick, Nicholas. What do you expect for sell-through for the fourth quarter, or for the full year?
Sell through for the whole year, it's gonna be about 3-3.1 million units. Pretty close.
Okay to selling.
Got it. Thanks. Thanks for the answer, Brian.
Next question from Jim Suva from Citigroup. Your line is open. Please go ahead.
Thank you. Brian, you mentioned big box retailer North America, kind of 9-10 weeks inventory. You thought that that was pretty good. The question is that confirmed with the big box retailers, and they're fine with that? Or is there a chance that the big box retailers may actually wanna take things lower? I'm just kinda curious about that 9-10 weeks reference you made.
Yeah. We see. That's a good level because those are good, healthy in-stocks where they don't lose camera sales. If they could choose to drop, you know, inventory. They have their business to run too, and they're trying to get their inventories down and cash flow. We'll see what they do. Each one will deal with it differently, right? They won't all do the same thing. I think if they go too low, and you know, even in 7-8 weeks, they could be stocked out and miss sales. Now, maybe that comes back to GoPro.com too, so maybe it flips to us. We'll work with the retailers to try and hold as much weeks of inventory as possible.
That's just a dynamic we have to work through between Q3 and Q4. That's also
Brian.
Took the numbers down, right? Because we don't know exactly where they're gonna go 'cause they're managing their business too. It's pretty dynamic.
Yeah. Brian, was the previous, you know, I'm making this up, 3-6 months ago, your inventory bigger than 9-10 weeks, or is it more their comments about lowering inventory on other consumer electronics that they have in the stores?
No, it's more the latter. We've been consistent in the 9-10-week range.
Yeah, that's what I thought. Okay.
We've done.
Thank you so much for the clarification.
Jim, we just for the record, I mean, we've done a really, really good job of managing channel inventories, and not getting over our skis because we know that if it goes too high, that's just trouble for us and for the retailers, and that causes discounting, et cetera. We've seen how that's played out historically, and we haven't had to do that in the last two years.
Great. Thank you. It helps us bridge the concern about what they're saying and in the media versus the reality of behind the doors of what you're doing. Thank you so much, Brian and Nick, for the details.
Thanks, Jim.
It appears that there is no further question at this time. Mr.Nicholas , I'd like to turn the conference back to you for any additional or closing remarks.
Thank you, operator. Thank you everybody for asking Brian all the questions. You made my job very easy today. I'd just like to close by saying we're excited for the rest of the year and all of the new products and services that we've got on tap, for later this year. It's gonna be very exciting, and we're also excited to connect with you at a slate of upcoming events later this quarter. Thank you again for your attention, for your support, and until then, this is Team GoPro signing off.
This concludes today's call. Thank you for your participation. You may now disconnect.