Greetings, and welcome to the WW Grainger's 4th Quarter 2018 Earnings Conference Call. At this time, all participants are in a listen only mode. A question and answer session will follow the formal presentation. As a reminder, this conference is being recorded. I would now like to turn the conference over to your host, Irene Holman, Vice President, Investor Relations.
Thank you. You may begin.
Good morning. Welcome to Grainger's Q4 earnings call. With me are D. G. Macpherson, Chairman and CEO and Tom Ocray, Senior Vice President and CFO.
As a reminder, some of our comments today may be forward looking based on our current view of future events. Actual results may differ materially as a result of various risks and uncertainties, including those detailed in our SEC filings. Reconciliations of any non GAAP financial measures mentioned on today's call with their corresponding GAAP measures are at the end of the slide presentation and in our Q4 press release, which is available on our IR website. Looking at reported results for the year, we had adjustments resulting in $186,000,000 impact to operating earnings and a $2.97 impact to EPS. Adjustments included $139,000,000 of noncash impairment charges related to the Cromwell business and restructuring primarily related to Canada.
This morning's call will focus on adjusted results, which exclude the items outlined in our press release. Now I'll turn it over to D. G. To discuss our 2018 performance. D.
G, to you.
G. Moriarty:] Thanks, Irene. Good morning. Thanks, all
of you, for joining us this morning. 2018 was a strong year for Grainger, both in terms of our performance and in building the path for our long term success. I am extremely proud of our team members and what they accomplished. Across the business, we remained laser focused on enhancing our relationships with customers, which has put us in a better position to consistently gain share moving forward. Let's take a look at what we accomplished in 2018.
We drove significant share gains across large and midsized customers in the U. S. As our value proposition continued to resonate on more relevant pricing. Our strong sales performance and favorable customer mix helped drive gross margin performance that was better than expected for the year, and our diligence in managing costs resulted in significant operating expense leverage. We continue to enhance the customer experience with the Grainger brand in the U.
S. Through better search capabilities, best in class fulfillment and by improving the end to end customer experience from order to delivery. Feedback from customers has been very strong and improving over the last 2 years. In Canada, the structural reset of the business is complete, and we exited the year with a profitable Q4. This has been a tough road for our team members in Canada.
I want to acknowledge all the work that they and our team members in the U. S. Put in to get Canada to profitability. We still have work ahead of us to stabilize volume performance, which I will talk about in a minute. Our single channel businesses, mainly Monotro and Zoro, to drive profitable growth.
Daily sales grew 23% for our single channel model in 2018. For our international businesses, the portfolio performed well and contributed to operating margin expansion in the year. Across the business, we drove strong operating expense leverage. We achieved $130,000,000 in cost savings and productivity, net of digital investments, which was above our target of $80,000,000 to $120,000,000 For the year, operating expenses grew at half the rate of sales. Last January, we mentioned our plan to make incremental digital investments to accelerate progress with our offering in the U.
S. Since then, we've combined our gamut and grainger.com capabilities and made incremental investments in digital marketing. We also invested in our Zoro business to build out our endless assortment model. At our 2016 analyst meeting, we shared 2019 operating guidance of 12% to 13%, and we reiterated that target in early 2017 when we announced the acceleration of our pricing actions. We hit that target a year early with operating margin of 12% for the year, and we will build off this momentum moving forward.
Now I want to remind everyone of the 2018 expectations we set for the U. S. Business when we announced the acceleration of our move to market based pricing. We said that we expected to achieve 6% to 8% annual volume growth in both 2018 2019, with expected market volume growth of 2% to 3% in each year. We expected price deflation of 2% and gross profit margin to decline approximately 120 basis points in 2018.
Our results were better than that. U. S. Volume grew 8% at the high end of our guide versus U. S.
Market volume growth of about 3.5%. Price was flat and contributed to GP margin being down only 20 basis points after normalizing for the revenue recognition change. Price deflation related to the reset was offset by positive customer mix and market based price increases. More importantly, we're having not having to deeply discount infrequently purchased items as customers are more comfortable with our pricing. When I speak with customers and team members, I'm hearing that price is no longer the primary part of the conversation, and the focus is squarely on how we can add value and help our customers solve problems.
Our volume performance with both large and midsized customers remained strong throughout 2018. The Q4 was our Q1 having fully lapped the pricing changes, and this was our strongest quarter of results to date on a 2 year stack after adjusting for the holiday timing in December, which Tom will address later in this call. U. S. Large customer volume grew 6% in the 4th quarter and 14
%
on a 2 year stack. For the year, U. S. Large volume grew 12% on a 2
year stack. U. S. Midsize customer volume grew
16% in the 4th quarter and 42% on a 2 year stack. For the year, midsized customers grew 31% on a 2 year stack. We are very happy with our performance in the U. S. In 2018.
I want to spend a few minutes reminding everyone of our strategy and performance expectations going forward. Our strategy is to create value for customers through 2 business models. The first model is the high touch, high service model that serves customers with complex needs. Our Grainger U. S, Canada and Mexico businesses plus Cromwell and Fabry all fit within this model.
The second model is the endless assortment model focused on customers with less complex needs, which we sometimes call the single channel online model. In our high touch, high service model, we have 3 priorities for every business to create more value for our customers. Our first is to make sure that we have advantaged MRO solutions. That means understanding more about our products and our customers than anyone and building solutions that create value for our customers. Our second is differentiated sales and services.
The battle in our space with complex customers largely occurs at their place of business. Our sellers and our service teams build relationships and provide services that customers value. And the third is our flawless order to cash process. Creating value for our customers means our order to cash process has to be the absolute best in our space. We are very strong here, and we have continued to make good progress.
Our 4th priority with our high touch, high service model is to continue the turnaround in Canada. While we have made great progress, we have not yet met our expectations. With the cost structure changes behind us, we are now focused on stabilizing volume and driving profitable growth. Our team is working on expanding our product assortment and building a demand generation engine through improved website functionality, effective digital marketing and a high performing sales and services team. This is an attractive market where we are one of the largest players.
Our long term goal remains to achieve double digit operating margin and consistent share gain for this business. In terms of the endless assortment model, we have several priorities. Given the success of our Zoro business, coupled with our learnings from Monotro, we have made the decision to invest in Zoro to accelerate their product expansion efforts. This means investments in systems and people. In addition, we are leveraging our knowledge of Monotro to improve our marketing and analytics capability in our Zoro U.
S. Operation. These two changes will require some incremental investment in 2019 that will lower margins in the Zoro business. We are confident that these investments will improve both our growth rate and margins for Zoro in the next several years. Now executing against these priorities will put us in a position to accomplish the following in 2019 and beyond.
We expect U. S. Revenue to grow 300 to 400 basis points faster than the market. We expect Canada volume to stabilize in 2019 and for profitable growth to follow. We expect accelerated growth of the endless assortment model.
We expect continued strong operating expense leverage, and the company expects to have operating margin expansion in 2019. Now I'll turn it over to Tom for detail on our 2018 performance and our 2019 guidance.
Thanks, D. G. I'll start with a recap of our 2018 total company adjusted results, then move to the 4th quarter results by segment. For the full year, revenue was up 8%, 7% on a daily basis, driven entirely by volume. Our normalized gross profit rate was down 20 basis points versus the prior year after adjusting for revenue recognition consistent with the U.
S. Businesses. We continue to realize operating expense leverage on higher volume. For the full year, operating expenses normalized for revenue recognition grew 3% on 8% revenue growth. Our strong sales growth, gross margin performance and diligence in driving operating expense leverage resulted in incremental margin of 25%, operating earnings growth of 17% and an operating margin of 12%, which is 100 basis points higher than the prior year.
EPS grew 46% for the year. We generated operating cash flow of $1,100,000,000 representing 110% of net earnings after adjusting for the non cash impairment for the Cromwell business. This result was flat to the prior year as positive earnings were offset by higher working capital, primarily driven by the timing of trade and other payables, which we do not expect to repeat, and the investment in inventory, including some opportunistic pre buys. In addition, we returned $741,000,000 in cash to shareholders through dividends and share repurchases. Looking at the quarter, sales increased 5%, including a 1% unfavorable impact from foreign exchange.
On a constant currency basis, sales grew 6%, 4% on a daily basis. Sales were comprised of volume growth of 4% and price inflation of 1%, partially offset by a 1% impact for holiday timing. Our normalized gross profit margin was down 20 basis points as margin growth in the U. S. And Canada was more than offset by gross profit declines in our other businesses, driven primarily by Cromwell and freight increases in Japan.
Operating expenses normalized for revenue recognition increased 3%. The increase was driven by 3 factors. 1st, incremental digital investments, including website enhancements and marketing spend for our U. S. Business, as well as investments in the growth of our Zoro business.
2nd, incentive compensation versus the prior year, reflecting our strong performance in 2018. And 3rd, expenses which were one time in nature and are not expected to repeat. Overall, operating earnings were up 10%, resulting in operating margin of 11.2%, which is up 50 basis points from the prior year. Earnings per share increased 35% in the quarter versus the prior year due to strong operating performance and a lower tax rate. Looking at our other segment results, I'll start with our other businesses, which include our single channel online model and our international businesses.
Sales were up 11% on a constant currency basis due primarily to volume. Operating earnings increased 28% for the quarter with a 70 basis point improvement in operating margin. In Canada, we finished the quarter profitably, something we haven't been able to say for the past 11 quarters. Sales were down 25% on a daily basis and down 22% daily in constant currency. We've made a lot of changes in a short period of time to improve the business, and that has impacted volume more than we expected.
The volume decline was offset by 8% price inflation. Moving to profit, our gross margin was up 160 basis points versus the prior year after normalizing for revenue recognition. Price inflation and lower freight were partially offset by product cost inflation and lapping favorable inventory adjustments in 2017 Q4. Operating earnings increased 134% versus prior year. Operating margin improved 3 30 basis points, driven by the initiatives from our turnaround plan.
In the U. S, sales grew 6%, 5% on a daily basis and 6% after normalizing for holiday timing. In 2018, Christmas Eve and New Year's Eve fell on a Monday versus on a Sunday in 2017. We were open for business both days to serve our customers. However, revenue on those days was significantly lower than normal.
That lower revenue effectively offset the benefit of the additional sales day. Excluding holiday timing, it was our strongest quarter on a 2 year stack since announcing the pricing reset. We feel good about our sales momentum heading into 2019. Gross profit margin was up 20 basis points after normalizing for revenue recognition, as price inflation outpaced cost inflation in the quarter. Higher supplier rebates on strong volume performance also contributed to favorable GP rate in the quarter.
Operating expenses in the U. S. Were up 8% after normalizing for revenue recognition and one additional payroll day. For the year, after normalizing for revenue recognition, operating expenses grew 5% on 8% revenue growth, providing significant operating leverage. However, there was some lumpiness throughout the year.
In the quarter, the lumpiness related to 3 main factors. First, we made planned incremental digital investments in the U. S. 2nd, we had higher incentive compensation versus the prior year, reflecting strong performance in 2018. And the 3rd piece was related to items that we do not expect to recur.
Overall, operating earnings grew 5%, resulting in a 14.6% operating margin for the U. S, which was down 20 basis points in the quarter. Moving to our cost takeout and productivity targets. Everything we do is focused on delivering value to our customers in the most efficient and effective way possible. Our goal was to drive $150,000,000 to $210,000,000 of cost savings and productivity, net of digital investments over a 2 year period.
In 2018, we achieved cost savings of $130,000,000 and are now more than halfway to our 2 year target. In the U. S, we realized $70,000,000 in savings, driven by a handful of items, including sales productivity from increased revenue per seller and on-site service efficiencies, supply chain productivity as we practice continuous improvement in our DCs and completing the contact center consolidation. For Canada, we realized $45,000,000 in savings related to our turnaround efforts. And for our other businesses, we realized $15,000,000 in savings primarily related to closure of unprofitable businesses.
Our 2019 cost takeout target is to achieve $65,000,000 to $85,000,000 in savings. Improving our cost structure has been and continues to be an important part of driving profitable growth in the future. We are confident in our ability to achieve our 2019 target. To recap 2018, our performance was strong throughout the year. We gained share profitably, beat our expectations on operating margin and earnings per share, and achieved our 2019 operating margin target a year early.
Now let's take a look at 2019 guidance. As a reminder, we changed our guidance philosophy in 2018. We now set guidance in January and plan to update it if we expect to be materially outside the range. In 2019, we expect to deliver the following for the total company: 4% to 8.5% sales growth, driven by continued share gains for the U. S.
Segment and the single channel businesses. Total company gross margin is expected to be down 60 basis points to flat versus the prior year. This is due to the timing of our contract pricing negotiations and freight headwinds, partially offset by price increases and customer mix. Operating margin is expected to improve 20 to 100 basis points, driven by strong sales growth and continued expense leverage. While investing in the areas that matter most to our customers.
This includes incremental digital investments in the U. S. Segment and investments to accelerate growth with Zoro. Our goal is to drive 2019 incremental margin of 20% to 25%. Finally, we expect earnings per share growth of 2% to 12%.
We expect to have a higher tax rate in 2019 versus the prior year due to the wind down of our clean energy investment at the end of 2018. As a result, there will be no EPS benefit due to clean energy in 2019. We have also not assumed any stock based compensation impact to the tax rate in 2019, which helped the tax rate in 2018. Moving to our segment level projections for 2019. In the U.
S. Segment, we expect operating margin of 15.5% to 16.1%, driven by expense leverage on strong sales growth, partially offset by gross profit margin headwinds. U. S. Revenue growth is expected to be driven by customer acquisition and increasing share of wallet.
We continue to expect this business to grow 300 to 400 basis points faster than the market, with expected market growth of approximately 1% to 4%, which includes 1% of price. Moving to gross profit margin, U. S. GP rate is expected to be down slightly to flat due to a few factors. First, we expect to pass through both general and tariff related cost inflation.
In an inflationary environment, we feel confident in our ability to pass through price. 2nd, increased freight costs. We have strategic partnerships with freight carriers that significantly mitigated our exposure to increases in 2018. We continue to effectively manage freight costs and expect 2019 freight increases to be materially less than the market. Finally, we will complete the contract negotiations related to the pricing reset in 2019.
We have approximately 10% of large contract revenue to go. In Canada, we expect operating margin of 1% to 5%. Our 2018 volume performance was below expectations. And as a result, our operating margin guide for 2019 is slightly lower than our original target. As DG mentioned, most of the cost structure initiatives are behind us and we are now focused on stabilizing volume and driving profitable growth.
Our 2019 actions will include expanding our product assortment, including leveraging the U. S. Assortment where it makes sense improving our digital capabilities, including website functionality and online marketing and building a high performing sales and service team. Canada is an attractive market for Grainger and we're committed to getting this business to long term profitable growth. For other businesses, we expect 6% to 8% operating margin.
Single channel businesses operating margin growth is expected to slow due to investments in product expansion and technology to support the growth of our endless assortment model. As we commented earlier, we are confident these investments will improve both our growth rate and margins for Zoro over the next several years. On Slide 20, we outline our cash flow projection. In 2018, we generated $1,100,000,000 in operating cash flow. In 2019, we expect operating cash flow to be between $1,100,000,000 $1,300,000,000 driven by strong earnings growth and working capital improvements.
We plan to use $300,000,000 to $350,000,000 of our cash to reinvest in the business. This includes investment in a DC to support the growth of Monatro. We will also make investments to support the growth of our Zoro business, improve our IT infrastructure and enhance our U. S. Distribution center network.
Development of our Louisville DC is progressing as planned and we are on track to start outbound shipping in early 2020. We expect to use $450,000,000 to $600,000,000 for share repurchases, which reflects confidence in our strategy going forward. The remainder will be used for dividends. Now I'll turn it back to DG for closing remarks.
Thanks, Tom. We're very pleased with our performance in 2018. More importantly, we're excited about the actions we've taken to position us for success moving forward. We look forward to maintaining this momentum in 2019 and beyond. Now we will open it up for questions.
Thank
you. Our first question is from Ryan Merkel with William Blair. Please proceed with your question.
Great. Thanks. So first of all, U. S. EBIT margin guidance for 2019, up 10 basis points at the midpoint.
I guess 2 part question. 1st, just to clarify, you're thinking about flat gross margins and then is this offset by investment? Is that why there's not more margin expansion? And then, well, I'll let you answer that then ask the second part.
Thanks, Ryan. This is DG. So, a couple of things.
One is on the gross profit line.
Our expectation is There's a couple of things going on there. One is, we talked about, There's a couple of things going on there. One is, we talked about being roughly flat in 2019 before. What has happened is some of our contracts have not actually been implemented yet. So we got some benefit in 2018 and that benefit will turn into a slight negative in 2019.
So at the midpoint, we're slightly down. We still expect to get strong operating leverage in the year. We are making some additional investments in digital capability certainly, but we still expect to get strong operating leverage and slightly down GP at the midpoint and that's because of that contract timing.
Okay, got it. All right. And then are we through some of these one off items, sticking with U. S. EBIT margin in the Q4?
I guess what I'm asking is once we get into Q1 2019, does year over year operating margins in the U. S. Start to expand again or is this something that might be more of a second half progression?
Yes. Let me take this. This is Tom. As we alluded to in our prepared remarks, there's 3 main items there. Let me give you a little bit more granularity to help you size that.
For the U. S. Segment in Q4, SG and A expenses grew 6%. We said 5%, that's related to the additional payday. If you normalize for 3 buckets, which is variable compensation, the additional payroll day and items that aren't expected to recur, the 6% increase actually goes to flat or 9% associated with revenue recognition goes to a 3% increase.
This clearly had a material impact on our Q4 U. S. Segment on the operating margin, and we don't expect this profile to be representative going forward.
Got it. Okay. That's helpful.
Who's next?
Not sure if we're having technical difficulty or not.
Our next question comes from David Manthey with Baird. Please proceed with your question.
Thank you. Dramatic pause there. So hi guys, good morning. First off, as it relates to your outlook, it appears to contemplate something of a soft landing. Could you just talk about the 1% to 4% market growth?
What of that do you assume is price versus volume for the market? And then are you assuming that Granger is going to be in the same ballpark of maybe a low single digit growth rate of price?
So yes, so we have 1% price in there. We have volume of 0% to 3%. We would expect to be somewhere in that ballpark generally. So yes, that's what we've embedded in there. And it is a bit of a soft landing.
We don't have any we've got the same economic advisers that everybody else does. And so we're hearing the same things you are. So that's where we're at right now.
Okay. Sounds good, DG. And then on these investments in the digital, in the other businesses, including Zoro, could you talk about the nature of those investments? What broadly, what type of investments those are? And then if you could talk about maybe by how much those investments depressed the EBIT margin forecast that you've given us?
Sure. So, the investments are largely if you think about our business in Menotra, which has been so successful, they now have 20,000,000 items on their website. And we are making investments in Zoro to be able to expand our offering dramatically over the next several years. Those investments are in systems and people to make sure that we can be successful in doing that. We're also investing in analytics capabilities and marketing capabilities and really taking the lessons we've learned from Monotro to go ahead and push that.
Those investments are significant for Zoro. The business will remain profitable through the transition and most of those investments will be done by the end of the year. So we should be in better shape going into 2020 from a margin perspective. But we expect several 100 basis points or more to be down relative to where we were this year.
Sounds good. Thank you.
Thank you.
Our next question is from Christopher Glynn with Oppenheimer. Please proceed with your question.
Yes, thanks. Good morning. Just wanted to ask a little bit about the sequential momentum in the medium strategy. In terms of your path to get back above 5% share long term, obviously, good momentum right now. Wonder if there are any market penetration levers that are just getting started there and how that compounding sensitivity is shaping up?
You're introducing new levers at Zoro, sounds interesting. How would you describe how you sustain the compounding at the medium?
Sure. So with midsized customers, and we've talked about some of this before, we've seen growth both with existing customers, we've reengaged some last customers and we've acquired new customers. I would say the new customer acquisition has been very solid the last quarter and we expect that to continue. So most of that is acquiring new customers digitally and then getting building a relationship with those customers. We have a still have a fairly small customer file with midsize customers relative to the entire universe.
So with the Grainger brand midsize customer sales, we expect consistent strong growth over the next couple of years at a minimum. And a lot of that's going to be new customer acquisition in addition to some of the existing customer growth.
Okay, great. And I just wanted to get a better understanding of the impact of contract negotiations on U. S. Gross margin outlook because U. S.
Large revenue base about 80% of the segment and you're talking about 10% of those, so maybe 8% of the U. S. Segment. Doesn't seem like that approaches the magnitude of mix that would have such a pronounced impact on your gross margin outlook given volume and mix should be good guys?
Yes. So it actually does approach the number that we're talking about. If that's going to be in the tens of basis points of impact for next year. So if we're down 60 to flat, if that were not the case, we'd be sort of centered much closer to 0 for next year. So that's the impact.
And a lot of this is just implementation of contracts that are already signed, and in particular, one very, very large contract that still needs to be implemented fully.
Our next question comes from Stephen Volkmann with Jefferies.
I wonder if we could go back to the midsize sort of large customer breakdown and obviously the midsize growing a lot faster, great to see that. I assume that has some positive margin implications. And I'm curious if you could ballpark sort of how much tailwind that gives you and then sort of what's offsetting that to leave us with sort of flat to down gross margin?
Yes. I mean, like we said, it's an impact. It's certainly 10 to 20 basis points roughly of an impact in terms of mix that we've seen if we continue to grow midsize customers much So it's a small impact, but a real one.
Okay. All right. That's helpful. Thanks. And then just with respect to I think you laid in a little bit extra inventory and I'm curious if that benefits maybe the first half of twenty nineteen on sort of a price cost basis?
Yes. We added inventory, as you saw, including some opportunistic pre buys that we made in Q4, preparing us for what we expect to be strong growth in 2019.
Thank you.
Our next question is from Hamzah Mazari with Macquarie Group. Please proceed with your question.
Ariel Cortellacci filling in for Hamzah. Actually just kind of hitting on the medium customers again. I mean, could you walk us through what kind of market share you think you guys could get in the medium customers? And maybe you could talk about how your go to market or your sales strategy is different from that of large customers or maybe it's the same?
No, it's fairly significantly different. So we have less than 2% market share today. At our peak, we had significantly more than that. Without contemplating a specific number, we know we've got a lot of runway with midsize customers. In terms of how we go to market, we acquire customers typically digitally with the midsize customer group.
We then develop a relationship. In some cases, that will stay digital. In some cases, that becomes an inside seller relationship where there will be someone on the phone that talks to them on a consistent basis. We provide significant technical product support to that group, which is a big value to that group. And what we find is that those customers really value what Grainger has to offer.
The technical product support, the products themselves and the quality of the products and the fulfillment all mean a whole lot to that midsized customer group. So we're seeing great response as we acquire new customers and build those relationships.
Great. And just
a quick follow-up. I mean, could you talk about, I guess, how you guys differ from Amazon Industrial Supply in your distribution or your products or even your service levels and maybe where you guys bump up with them head to head and just competition wise?
So I'm assuming you're talking about Amazon Business, is it? Yes. That's correct. Yes. So I would say that we are skewed very much more industrial.
We develop personal relationships with customers. We provide services with customers. We provide on-site services with customers. We have sellers. Our fulfillment is designed to make sure that we get complete orders to customers next day.
So our buildings are completely different design. I would say on almost every dimension we are different. And so without going into too much detail on the call, we've built our machine to be able to really be very attractive to industrial businesses. And that's our customer base and that's what we're trying to gain share with.
Got you. Thank you so much.
Thanks.
Our next question is from Patrick Baumann with JPMorgan. Please proceed with your question.
Hey guys, thanks for taking my call. Had a couple questions here. First one is just on SG and A growth. The profile for 2019 sounds pretty similar to what you did in 2018. Just curious as you look beyond 2019, what this might look like on more of a normalized basis after you're through with all your cost savings plans?
So I would just say that we have, we think built a muscle and a process to make sure that we are very disciplined with SG and A going forward. Our expectation is that we will continue to get SG and A leverage, to 2020 and beyond. So without talking about specific numbers, our expectation is that the process we've built, the way we look at our expenses, the way we drive improvement throughout the business, efficiency and effectiveness, we'll continue to do to perform well going forward.
Okay.
On Xuro, what did the business grow in the quarter and through the year? And just curious if you could provide some context on what's driving the change in kind of the assortment strategy there? Is the growth kind of slowing down a little bit or are you guys just
No. The Zoro business continued to grow very, very strongly throughout the year. If you look at the history of our business in Japan, about this time in the history, they really stepped on the accelerator with the assortment strategy. And we're at the point now where creating some real differentiation with the Zorro business in the marketplace, I think is important and we think we've got an opportunity to do that based on what we've learned. And so we're investing for the future.
It doesn't mean that we have seen slower growth at Doro at this point.
Got it. And then last one, just really quick. Restructuring expense for 2019, do you guys expect any restructuring? I haven't seen anything in the slides or press release.
Yes. We expect our restructuring expenses obviously to go with most of the heavy lifting in U. S. And in Canada behind us. So it will be significantly less than we've seen in the past couple of years.
Okay, thanks. Good luck guys.
Thanks. Thank you.
Our next question is from Robert Barry with Buckingham Research Group. Please proceed with your question.
Hey, guys. Good morning.
Good morning. Good morning.
I apologize. I was dropped from the call for the first couple of questions. So if you touched on this already, we can skip it. But did you talk about what you've assumed in the guide visavis tariffs versus what you outlined at 3Q? Any change there?
No change at all. And I mean just to clarify, our contemplation in the guide assume the 10% tariff being at 25%. So that's already included in the guide.
Got it. So if it stays at 10%, then there would be some upside there, I guess?
Correct, yes.
Got it. And then just I wanted to follow-up on the question about I think there was a question about the U. S. Operating margin. I think it's implied about flattish, is that right?
And I'm just curious what's driving that, especially because it sounds like you'll be lapping some headwinds in 3Q and 4Q that seem to be non recurring?
You're referring to the guide for 2019 for the U. S. Segment?
Yes, the 15.5% to 16.1%, I think it came in what at 15.7 percent? Yes, 15.7 percent for the year?
Yes, sure. No, and as DG mentioned earlier, maybe you had dropped off the call, our GP, we expect to be flat to minus 60 down and with the big impact there being freight as well as the contracts, which still have to be closed for this year or implemented for this year. So yes, we've got opportunity on the high end to grow 100 bps in terms of operating margin, but we're being prudent on the low end, given the uncertainty we see in terms of the freight issues as well as the overall economic environment.
Got it. Got it. And just finally, what is the messaging on the end market demand in your momentum? I mean, the 4% adjusted in December looks like a deceleration. And I think the 4Q overall is a deceleration versus recent quarters.
Just any color on what you're seeing out there in the demand from the demand perspective?
Thanks. Yes. I'd point to a couple of things. One is, certainly, the market growth was still reasonably strong in the Q4, a little less than it was in Q2 and Q3, it appears. That said, we think our performance was very similar on a comparison basis to the market in the Q4.
We talked a little bit about the last week of the year being very slow. But fortunately, people showed up back up to work start the year. And so our expectation is that there's going to be very modest growth at this point. That's our expectation and we'll continue to gain share at a similar pace to what we've done.
Got it. Thank you. Thanks.
Our next question is from Nigel Coe with Wolfe Research. Please proceed with your question.
Thanks. Good morning. DG, could you maybe just kind of go back to your comments on tariffs because you expressed confidence in your ability to price through both the inflation and tariffs. So if we end up with a 10% or 0 on List 3 compared to 25 in your plan, Should we assume that's awash with pricing a little less than you would otherwise have gone with?
So I think Nigel, I think your question is what happens if the tariffs stay at go back to 10%. Is that your question?
Yes. And therefore pricing, would pricing not be as great as it would have always been?
Over time, that would be the case. I mean, typically, when if that were to happen, there would be some lag. So there might be some benefit during that lag period is what we typically have seen historically. But generally, our philosophy is we want to make sure we're pricing to market and getting the best cost we can. And so presumably the market price would adjust at some point in the future as well.
Okay. And then I hate to ask you obvious question, but can you maybe just touch on your government sales? Obviously, still very strong through 4Q, but with the shutdown, how is that tracking? Maybe just remind us in terms of your exposure to state versus federal and port and port.
Yes, great. So we're about 70% state and local, about 30% federal. The federal business for us tends to skew industrial, and by that we mean things like the military. Some of those are funded. So far, I would say the impact on us has been certainly, it's calculable, but not big.
It's a small impact for us right now. I would say, we get a little more concerned if the shutdown goes longer because it has knock on effects to other things. But for us, the shutdown in its current form, we don't have huge volume with customers that are shut down right now. So it's a pretty small impact on us so far. That said, obviously, if it goes longer, we get concerned about some other things.
Then total government is about 14% of sales or so?
Yes, that's about right.
Great. Thank you.
Thank you.
Our next question is from Chris Dankert with Longbow Research. Please proceed with your question.
Hey, morning guys. Thanks for taking my question here.
Good morning.
I guess just to take another slice of medium, kind of what gives you confidence in maintaining it looks like medium mid teens growth in that business? I mean, is anything you could share with us, whether it's your number of new customer acquisitions, new user site, just any other metrics we can see as far as giving you confidence in maintaining that growth rate?
Yes. We haven't shared the specifics.
I would say that the new customer acquisition rate gives us confidence. I would say that the lapsed customer return rate continues to be strong. We continue to get customers who have been customers before. And just our numbers through the Q4 give us confidence that there's still a lot of momentum to go as we've lapped as we've lapped the pricing decreases.
Got it. Got it. And then thinking about productivity and cost savings beyond 2019 here, obviously you already commented on Zoro with a single channel kind of getting a little bit improvement from lower investment. I guess any other way to think about normalized incremental margins for the U. S.
Or the other businesses here?
I'm sorry, could you you're talking about in 2019 or beyond 20 19?
Beyond, once we kind of get the cost cuts fully through.
Yes. So our expectation has been that we will grow expenses at about half the rate we grow sales and that's been kind of our expectation. We don't see anything that would change that at this point going forward. We still feel like we've got a lot of opportunity to improve our cost structure going forward.
Understood. Thanks guys.
Thank you.
Our next question is from Evelyn Cho with Goldman Sachs. Please proceed with your question.
Good morning, guys. I wanted to touch on Canada for a moment. I know, Tom, when we met back in November, you had cited some potential green shoots in the volume inflection in that business. Could you just give us an update on what you're seeing on the ground and how the market is progressing and any line of sight you have into your own inflection?
Yes. So just to clarify, we had a really hard reset of that business. I think when you look at the cost takeout numbers, they're bigger than we had talked about taking. And as we got into it, we felt like we needed to reset pretty much everything in the business. That has had a fairly significant impact on volume in the business.
We are now doing some things to improve the customer experience that we think are going to help us grow going forward, adding products to the assortment. Again, we're training our sellers and really working on getting a high performing sales and services team in that business. Our fulfillment performance is actually pretty good. We're hearing from customers that it's pretty good. And we're starting to see a few wins for the first time in a long time there, I think, where we're starting to get some volume.
Now it's going to take a while. The reality is this was a very hard reset, and that's why we're backing off of the margin targets for 2019 because it's going to take a little bit longer than we had hoped. It's been a very complicated and challenging process. I would say we're still confident in the underlying market. The market has been performing reasonably well.
We have a business that's sort of separate up there that we know has been performing reasonably well. So the market has been growing, and most of this has been us resetting that business.
That makes sense. And then thanks for framing the gross margin guidance with your comments on contract negotiations and tariffs. It sounds like freight is the other big piece of that. So any sense of the magnitude that's baked into the guide currently?
Well, obviously freight market has been tight. I think a lot of the uncertainty on where we land probably is freight going into the year. Whether or not that market stays as tight or gets tighter or gets looser, it builds in some of the uncertainty. We feel like we are effectively managing freight. We feel like we've got a really good process to improve both our operational freight costs and our overall freight costs.
So I would say it's modest impact, but it is an impact.
Our next question is from Ryan Cieslak with Northcoast Research. Please proceed with your question.
Hey, good morning, guys. My first question, I think you'd mentioned that supplier rebates had a positive impact on your gross margins within the U. S. Business in 2018. Is there any way you can maybe quantify that or provide some directional color of how much of an impact that was?
And then what is the 2019 guidance for your gross margins in the U. S. Segment assume for the supplier rebate dynamics certainly relative to what you guys saw in 2018?
So our supplier rebates are largely based on volume. We don't disclose how much of what the magnitude of those are. And I would say that our supplier rebates for 2019 bake in an assumption around our volume, which you see in there. So they're linked to the revenue expectations for the business.
Is it fair to say, DG, though that the supplier rebate benefit is smaller than what you saw in 2018?
To the extent that our volume is slightly smaller, that would be fair to say.
And then when you think about the ability to maintain the medium size customer growth.
I know this question was asked
a couple of different ways. But is there anything specific that you guys are going to do differently this year as it relates to digital actions or some sort of investments that you're making that would potentially be a catalyst or recatalyze sort of where the level is?
Or are
you saying basically you're just you're seeing good momentum and you expect that momentum to continue here into 2019?
I think it's both. We're seeing good momentum and we're actually increasing our digital investments to acquire more customers. So we are doing, but that's part of the digital investment that Tom talked about earlier. Okay. Appreciate it, guys.
Thanks.
Our next question is from Deane Dray with RBC Capital Markets. Please proceed with your question.
Thank you. Good morning, everyone.
Good morning.
I just want to make sure
I understand how you could get to the higher end of your 2019 sales guidance? Just from what I see, coming out of the Q4, exit rate is a bit softer, you're baking in some soft landing assumptions here. Maybe we'll see how long the government shutdown pinches you at least for the Q1. But based upon that, where do you get an acceleration of growth and might you have to go and consider further price cuts?
Well, first of all, I mean, let me address the price cut issue first. Our prices are competitive from a market based perspective. So that no is the answer to that question. Our perspective is we don't actually see a shift in the share gain we have. So the way to think about it is if the market growth rate is at the top end of what we're saying, then we feel like we will be at the top end of that revenue perspective.
And so if there's all kinds of opinions out there about what happens with market activity. Some of them actually have a little bit of a slowdown now and an acceleration later. I don't know whether any of that's true, but certainly there are projections out there that are at the top end of our range. If that comes true, then we will be at the top end of our sales range.
Got it. And then for Tom, just some color around the tax for the Q4, a lot lower. We've heard some companies discuss further clarity on tax reform. Was there any dynamic there? And then what was it drove the decision to exit your clean energy tax program?
Yes. I mean, first of all, on the tax rate, if you put in the stock based compensation, then that puts us squarely at the low end of our guide. So that's the story on that. In terms of exiting the clean energy, it was a nice $0.09 per share pickup for this year and just made the decision that we're going to conclude it.
So that was at your discretion, it's not that the program went away?
That's correct.
Got it. Thank you.
Our next question is from Justin Barringer with Gabelli and Company. Please proceed with your question.
Good morning, DG. Good morning, Tom.
Good morning.
As you look at sort of your outgrowth going forward, and I realize you're only guiding to 2019 today, but just generally speaking, is it going to shift more towards medium customers driving your outgrowth? I know the large customers have also been a strong contributor. But as meeting customers become a larger base, is that going to become a larger contributor to your outgrowth? Or is it going to stay large a large contribution as well?
Well, over the next several years, we expect midsized customers to grow faster than large, but we expect the dollar impact of large customer growth to be much higher given the base of large customer revenue. So, we don't feel like we are close to maxed out with any customer segment. We feel like we have strong opportunity, really with all customer groups. But we would expect the percentage growth of midsized customers to be higher this year, next year, probably for the next 3 years at a minimum.
Okay. And then I'm surprised that price is only modeled or expected to be 100 basis points. Just, I mean, help me understand why all sort of the inflationary and tariff headwinds don't require greater than 1% price to sort of keep up with cost pressures?
Yes. Well, just to clarify, in the 1% to 4% market growth, we've got 1% assumed in that. So it would be 0% to 3% in terms of volume. With respect to our own range in our guide, we've got 1% to 2%.
Okay. That makes sense. Thank you.
Thanks.
Our next question is from Scott Graham with BMO Capital Markets. Please proceed with your question.
Yes. Hey, good morning.
Good morning.
Similar to I think it was the question at the top about the 2019 guidance range for the U. S. I guess I was expecting to hear a tinge of conservatism And I don't think I'm hearing that from you all. And if I'm wrong in that, please let me know. And by extension, that does mean that the other businesses, that goal of 6% to 8% with the midpoint of 7%, that's roughly 100 basis points on a 6% margin from 2018 is a pretty big needle move on a business whose margins have really not moved even though we've kind of targeted higher.
So it does seem that if in fact the U. S. Margin range is kind of going to be what it's going to be, that there's a lot of reliance in an area where we haven't seen a lot of success in reaching to a higher level of margin. Can you maybe give us what the drivers are behind that business to give us some comfort on that?
Sure. So, just to be clear, we have seen pretty significant margin expansion in our other category over the last couple of years. So and what gives us more confidence is we've actually closed some unprofitable businesses. That portfolio is now much more squarely attuned to the online model and the margins there are much higher than that 6% in aggregate. So as we go forward, we would expect to have continued margin expansion even with the investments in Zoro that we're going to make, largely just the math of having a much stronger portfolio at this point.
So we expect that. I would also say, we do expect slight margin expansion in the U. S, although it's modest, at least for the guide.
Okay. And we are talking the as reported 6%, right, not the sort of stripped down version, right?
I'm not sure, Scott, I'm not sure.
In other words, the businesses I think you were referring through your other, the Uinta segment, you run some things that could potentially change the dynamics of the other businesses margin. We are talking about the other businesses margin as reported, right?
Sure, yes. Yes, absolutely. Absolutely, we are, yes.
Okay. Okay. Secondly, I know it was some time ago that you set forth your 2019 margin goals. Any reason why now that we're in 2019, we don't maybe take a look out a couple of years and kind of go to higher aspirations?
Well, I mean, I would assume that we have higher aspirations. We have not. Right now, we're just talking about 2019. If we decide to put out margin guidance going forward, we would do that separately. But yes, I mean, obviously, we don't we're not saying that we're going to stop.
No, for sure. I know we're definitely hearing that message. Last question is this. The slowdown that we maybe saw in the Q4, could you maybe give us a little bit of feel for the tone of business in January so far?
Well, like I said, I mean, it was we're happy to see the people came back to work in January and we feel good about our ability to gain share in any market. There's obviously a lot of uncertainty. Most of that is uncertainty around things that we don't control and I don't think we know where they'll land. I would say that the Q4 up until sort of the last week of December, things were very, very, very good. And so the slowdown was a very, very short period of time.
And so we were looking to see if people came back to work and they did, which is good.
Understood. Hey, thanks.
Thanks.
Our next question is from John Inch with Gordon Haskett. Please proceed with your question.
1, D. G, I want
to ask you just about the national accounts. If you go back prior to your pricing initiatives, they would traditionally drag gross margins. And I'm curious, if we were to normalize for these contract sort of implementation, the 10%, are they still relatively dragging year over year on the trend or are they flat up, like what's going on there?
So are you asking about I think you're asking the question on national account, are their GPs flat year over year or are you talking about their impact on the company's GP?
Yes, yes. No, are they flat year over year? And just you got I guess you got to get normalized with the contract.
Yes, with the exception of the contract resets that we talked about, the answer is, yes, they're pretty stable.
They are pretty stable. Okay. And that's a change, right, from what you've seen in the past?
Yes, it is. It is actually. Post reset, what we've seen with all of our large customers is a bit of an opportunity to simplify pricing. They're more willing to buy spot buys at the prices that they see because they're competitive. And so that simplified things as well.
Okay. So the other question I had is, it goes back to tariffs. If the tariffs are rolled back or we actually achieve a trade deal, I mean, what actually happens to pricing? Does pricing have to get reversed? And how do you look, how do you guys think about this dynamic over the next few months?
Well, so for us, we actually separate price cost in terms of how we think about it. We're pricing to the market and we try to get the best cost we can. I think I mentioned this before. Typically, when there's been things like that, that have happened, price will change, but there may be some lag. So there might be some period where you have some short term benefit.
Ultimately, you would expect if tariffs were rolled back, the prices would eventually sort of moderate. But typically, we get some period of benefit then.
You're meaning Granger prices moderate. So you would actually have to take your list prices down, is that or your contract pricing down or whatever?
Well, so over time, the market price will change and we will be aligned to the market price.
Understood. Just lastly, your Zoro investments, I think you said you were expanding your SKUs. What are the SKUs now and how much do they expand? And I'm curious, are there is there an impact as Zoro gets bigger with respect to potentially cannibalizing medium accounts? Or do you really think they can sort of stick to discrete tracks?
Yes. They're pretty discrete today. There's very little cannibalization. Actually, today, there's several 1,000,000 SKUs that Zoro has. We will go to double digit million SKUs eventually.
Doing that actually creates a little bit more differentiation between the Granger model, which is very industrial, very MRO focused versus what Zoro has. And we feel that, that will actually mitigate cannibalization to some degree as well. But obviously, there's some, but it's very minimal today.
Got it. Okay, appreciate it. Thank you.
Thank you.
Ladies and gentlemen, we've reached the end of the question and answer session. I'd now like to turn the call back to D. G. Macpherson for closing comments.
All right. Thanks, everyone, again for joining us. I would just reiterate a couple of points. One is, we're very happy with the performance that we had in 2018. I think we focused on the right things.
Our results were strong, and we've got a lot of momentum heading into the future. So I really appreciate all your time and I hope you are off to a great New Year. Thank you.
This concludes today's conference. You may disconnect your lines at this time and we thank you for your participation.