W.W. Grainger, Inc. (GWW)
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Earnings Call: Q2 2018

Jul 18, 2018

Operator

Greetings, and welcome to the W.W. Grainger second quarter 2018 earnings conference call. I'd now like to turn the conference over to Irene Holman, Vice President, Investor Relations, W.W. Grainger, Inc. Thank you. Please go ahead.

Irene Holman
VP of Investor Relations, W.W. Grainger

Good morning. Welcome to Grainger's Q2 earnings call. With me are D.G. Macpherson, Chairman and CEO, and Tom Okray, Senior Vice President and CFO. As a reminder, some of our comments today may be forward-looking statements based on our current view of future, including those detailed in our SEC filings. Reconciliations of non-GAAP financial measures with their corresponding GAAP measures are at the end of this slide presentation and in our Q2 press release. Both are available on our investor relations website. D.G. will cover our performance for the quarter, and Tom will give an update on our 2018 expectations. After that, we will open the call for questions. D.G., to you.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Thank you, Irene. Good morning, everybody. Thanks for joining us today. The second quarter marked our third consecutive quarter of strong results. The results certainly beat our expectations. Our volume growth significantly outpaced the market, driven by actions to consistently deliver value to our customers at relevant prices. The demand environment remains strong. Our sales performance was driven largely by the strength of the U.S. business and our single channel online businesses. In the U.S., we continue to see a solid response to our pricing actions with total volume growth of 11%. We saw growth across all of our major end markets, including manufacturing, commercial, healthcare, and government. We know that customers value the relationships they have with Grainger, our customer service, technical support, and fulfillment capabilities. When we couple that with our relevant pricing, our offer is very compelling.

As a result, we're growing faster in more attractive parts of the U.S. business. This is not only driving GP dollar growth, but also resulted in better than expected gross profit margin for the quarter. In Canada, the execution of our turnaround is progressing as planned, and our actions there led to GP and operating earnings improvement. Our single channel online and international businesses both had nice growth and expanded operating earnings in the quarter. Based on our performance and continued momentum, we're raising our full year guidance. Tom will share the details of our updated guidance later in the presentation. Turning to reported results. Q2 2018 reported results include restructuring charges of $15 million and $0.21 impact to EPS. This morning's call will focus on adjusted results, which exclude the items outlined in our press release.

Total company sales in the quarter were up 9%. Volume was up 9%. Price was flat as price deflation in the U.S. was offset by price increases in Canada. We had foreign exchange favorability of 1% in the quarter that was offset by - 1% impact from the divestiture of Techni-Tool in the U.S. We have now lapped the Techni-Tool divestiture as of mid-July. Our normalized GP rate declined 30 basis points after adjusting for the revenue recognition accounting change and the timing of our annual sales meeting. We continue to realize operating expense leverage on higher volume. This all led to operating earnings growth of 23% in the quarter. I'll cover our other businesses first. As a reminder, other businesses include our single channel online model and our international businesses. Sales for these businesses were up 18% in the quarter.

14% was price volume and 4% was from currency. Our online businesses drove 25% sales growth and continued to be a profitable growth driver. Our international businesses had solid organic growth in the quarter and contributed to operating margin expansion. We are happy with where our international portfolio is today. In Canada, sales were down 6% and down 10% in local currency. We introduced price increases in the fourth quarter of last year and are renegotiating pricing on large customer contracts. As a result, price was up 10% and contributed to GP rate expansion of 455 basis points in the quarter after adjusting for the revenue recognition accounting change. Volume was down 20% due to the planned price increases, branch closures, and sales coverage optimization activities.

As we've talked about before, this is going to be a smaller but more profitable business when we're through with the reset. Operating margin improved 290 basis points due to a higher GP rate and cost management. The turnaround is progressing as planned with several of the activities running ahead of schedule. Much of the heavy lifting is behind us, and we're encouraged by the improvement in profitability. We believe we'll be in a good position to exit the year profitably and go on offense in 2019. In the U.S., both the volume response to our pricing actions and the demand environment were strong. Sales were up 9% in the quarter. Total volume was up 11%, including seasonal sales and holiday timing of positive 1%.

Volume growth part was partially offset by price deflation of 1% and - 1% impact from the Techni-Tool divestiture last July. Our normalized GP rate declined 65 basis points after adjusting for the revenue recognition accounting change and the timing of the sales fee. Operating expenses in the U.S. were up 2% after adjusting for the revenue recognition accounting change. Operating margin was better than expected in the quarter as expense leverage on total volume growth of 11% more than offset the GP rate decline. As we look at growth in the U.S., we're continuing to see that our value proposition resonates with both large and mid-sized customers when we remove pricing as a barrier.

We are gaining share and seeing volume growth with both customer groups. Our digital marketing activity is also having an impact, and overall, our returns on both digital and offline marketing are improving. U.S. large customer volume increased 9% in the quarter above expectations. We're seeing increased share gains with large customers as they buy more infrequently purchased items and consolidate their purchases with Grainger. U.S. midsize volume also exceeded expectations, with growth of 29% over the prior year. We're seeing meaningful growth with both new and existing customers. Existing midsize customers, including lapsed customers, are buying more. We're seeing that in our volume, in the number of transactions per customer, and in the number of customer contacts that are buying. We're also acquiring net new midsize customers for the first time in a long time.

When we look at the midsize business growth, a meaningful portion of it is coming from new customer acquisitions. Overall, we remain optimistic about the U.S. business in 2018. I'll now turn it over to Tom, who will discuss our expectations for the year.

Tom Okray
SVP and CFO, W.W. Grainger

Thanks, DG. I wanna start by adding some commentary on our results for the quarter. Let's take a closer look at gross profit. We normalize company gross profit rate in the quarter for two items. One, a change in revenue recognition accounting standards, and two, the timing of our annual sales meeting. As a reminder, due to a change in accounting standards related to revenue recognition, we were required to reclassify certain KeepS tock service costs from operating expense to cost of goods sold beginning in 2018. We have slides in the appendix that outline this change at the company and U.S. level. Separately, suppliers provide funding for our annual sales meeting. This funding benefits gross profit margin and is spread over three consecutive months, beginning in the month of the sales meeting.

In 2017, the sales meeting occurred in March. In 2018, the sales meeting occurred in February. The company normalized gross profit rate of 39.2% was down 30 basis points, which was better than our expectation. This was driven by price cost spread and mix favorability in the U.S. and the price increases in Canada. U.S. normalized gross profit rate of 39.8% declined 65 basis points. As DG mentioned earlier, in the U.S., we're growing in areas we want to be growing. With large customers, price deflation is improving as we aren't deeply discounting infrequently purchased items and customers are more comfortable with our pricing level. Some of the gross profit favorability in the quarter was also due to the delayed timing of our large customer contract negotiation.

We're now through almost 90% of our contract revenue and expect to get through the majority of the remaining contracts by the end of this year. We did see some supplier inflation in the quarter, partially due to tariffs, and were able to pass through price while maintaining market competitiveness. Company operating margin was 12.6%, up 150 basis points, driven largely by expense leverage on strong sales performance. Earnings per share of $4.37 in the quarter was up 59% versus the prior year, primarily driven by higher operating earnings and a lower corporate tax rate. Operating cash flow of $248 million was up 30% versus the prior year, and free cash flow of $211 million was up 32% versus the prior year.

The increase in both cash flow numbers was driven largely by higher earnings and a lower tax rate. Page 13 covers our updated guidance for the year. What we shared in April is on the left side of the chart, and our updated guidance is on the right. We outperformed our internal expectations by about $0.60 in Q2. That flows through to the updated guidance for the year. In addition, we are also adding $0.15 of favorability to the second half, largely as a result of the momentum we are seeing, including lower than expected price deflation. As a result, we are taking both the high and the low end of the EPS range up $0.75. We now expect revenue growth to be in the range of up 5.5%-8.5%.

We expect an operating margin of 11.5%-11.9%, which is 50-90 basis points higher than the prior year. We expect EPS to be between $15.05 and $16.05, or 32%-40% higher than the prior year. From a sales perspective, we continue to believe that our volume growth will outpace the market by 300+ basis points this year. With respect to gross profit margin, after normalizing for the 50 basis points related to the revenue recognition accounting change, the rate is expected to decline between 50 and 20 basis points versus the prior year. We expect our gross profit rate to follow the normal sequential trend in 2018. We expect the gross profit to be relatively stable versus 2018.

I wanna spend a moment on price cost spread in the U.S. We previously expected a price headwind of - 1.5% for the year. That value was a net number comprised of - 3% from our August 2017 pricing reset, partially offset by a + 1.5% from favorable mix and market-based price increases. Today, we are updating the total price headwind to be - 1%. We now expect price deflation related to the reset to improve due in part to timing of contract negotiations. We expect to complete a majority of the contracts this year. Our expectation for COGS deflation remains unchanged at 50 basis points, driven by our internal product cost optimization initiative.

We expect that we will see some supplier inflation related to tariffs in the second half, and we are confident in our ability to pass on price increases. I think it's helpful to point out that the current market dynamic is similar to past periods of inflation. Grainger has historically done well in managing costs and getting price realization through these periods. I'll now turn it back to DG for closing remarks.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Thanks, Tom. Overall, we're very pleased with our continued strong momentum. Our value proposition is resonating in the U.S., resulting in strong growth with gross margin rates above expectations, and we are developing stronger relationships with customers of all sizes. We are executing our turnaround as planned in Canada and expect to exit the year profitably. Our online model continues to drive strong revenue growth and margin expansion, and our international businesses are contributing to earnings. We continue to get strong expense leverage across the business and are on track to achieve the productivity targets we laid out at Analyst Day in November. We're well-positioned to gain share and improve our economics going forward. With that, I'll open it up for questions.

Operator

Thank you. We will now begin starting the question and answer session. If you'd like to ask a question, please press star one on your telephone keypad. A confirmation tone will indicate that your line is in the question queue, and you may press star two if you'd like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. In the interest of time, and so that other participants have the opportunity to ask their questions during the conference as well, we ask that you please limit yourself to one question and one follow-up question during Q&A. Again, that is star one to ask a question at this time. Our first question comes from the line of Ryan Merkel with William Blair. Please go ahead.

Ryan Merkel
Analyst, William Blair

Thanks. Good morning, and nice quarter.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Thanks, Ryan.

Ryan Merkel
Analyst, William Blair

First question, high-level question on the cycle, DG. There's been increasing talk and worry about peak cycle and what tariffs may do to demand. You just put up a very good quarter, obviously, but what are you hearing from customers about the second half? Are there any signs of slowdown anywhere that you can see?

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Well, through the quarter, we haven't seen any signs of a slowdown at this point. You know, there's certainly conversations with customers. I would say most of those conversations, tariff related, tend to be longer term. Questions about whether or not product will actually be end product will be made in China and then shipped over, given the way the tariffs are structured. I've talked to a couple of customers about that. In the short term, you know, we feel like there hasn't been a lot of action yet, and we don't see any slowdown at this point.

Ryan Merkel
Analyst, William Blair

Perfect. That's helpful. Secondly, OpEx growth has been very well controlled for a few quarters now of low single digits. Two questions: How long can this last? Could you comment on what is normal OpEx growth?

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Well, you know, I think if you looked over our history, normal probably you'd have to have it in quotes. I'm not sure you'd have anything that's exactly normal. I would say, you know, we feel like for this year and next, at least, and into 2020, we have the opportunity to get pretty significant leverage. Our expectation is that our OpEx will cover merit for folks every year. There's a built-in productivity every single year. If the market, if we grow, you know, 6% volume, we would expect our OpEx to be three or something like that or less in general.

Ryan Merkel
Analyst, William Blair

Okay. Helpful. Thank you. I'll pass it on.

Operator

Our next questions are from the line of Christopher Glynn with Oppenheimer.

Christopher Glynn
Analyst, Oppenheimer

Thanks. Good morning.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Good morning.

Christopher Glynn
Analyst, Oppenheimer

Exciting result there. As you talk about the U.S. large customers finishing their round of contract negotiations, just curious, you know, what happens next as you would envision it? Assuming contracts renew on a rolling basis over time, you finish now, maybe it starts up again. Do subsequent rounds, you know, tend to include some additional price concession versus volume trade-offs?

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Well, I think any time you are in a negotiation for a contract, it's a competitive situation. That has not changed at all. That will continue to be the case moving forward. What we do feel like is off of the price reset, we are competitive. I think what you're seeing with large customer GP is gross profit, is that it's not down very much because we've always been competitive with those customers. We feel like we're well-positioned to go through whatever cycles come up in the future. You know, our focus through those negotiations typically is how do we save customers time, how do we save them money? If we focus on that, we have the ability to continue to have really strong economics at the other end if we do the right things.

Christopher Glynn
Analyst, Oppenheimer

Okay, thanks. On Canada, just wondering your comment, go on offense in 2019. You're clearly seeing a, you know, a volume impact.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Yeah

Christopher Glynn
Analyst, Oppenheimer

the price resets.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Yeah.

Christopher Glynn
Analyst, Oppenheimer

Could you elaborate on what you mean by go on offense?

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Turn the situation from shrinking to growing. You know, we are through teams did a really nice job there, getting through the vast majority, if not all, of the restructuring and the changes we have to make. You know, we're stabilizing, the business with certain customers, and then we're gonna grow. We're gonna grow in a way that allows us to be profitable as we grow. When we talk about going on offense, actually what we mean grow profitably.

Christopher Glynn
Analyst, Oppenheimer

Okay, thank you.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Thanks.

Operator

Our next question comes from the line of David Manthey with Robert W. Baird.

David Manthey
Analyst, Robert W. Baird

Thanks. Good morning.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Good morning.

David Manthey
Analyst, Robert W. Baird

DG, about a year ago, declined to refine your 2021 margin goals, and I assume that's still the case. First off, the 12%-13% overall operating margin target for 2019, should we assume that's still in effect?

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Until we change it, yes, you should assume that's still in effect.

David Manthey
Analyst, Robert W. Baird

Okay, fair enough. Second, as we look at that prior 2021 range, especially for Canada, you were looking at 7%-9%, and I believe your 2019 goal is 4%-8%. When we think about Canada, should we assume that structural operating margins are limited to high single digits? Changes you've made to the footprint and the model here just recently, can you ultimately start to approach double digits and maybe even get closer to U.S. levels?

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Well, you know, I think I'd answer that with two comments. The first one is, we don't believe there's anything structurally that should keep us from having double-digit margins in Canada if we do all the right things. We do believe that. Given where we're sitting, we're really focused on getting to the improvement goals we've set in the next year. That's really important. We view that as a step on the path to improving growth and profitability of the business. I don't think there's any reason why we couldn't be, you know, low double-digit earnings in Canada at some point.

David Manthey
Analyst, Robert W. Baird

Great. Thanks, DG.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Thank you.

Operator

Our next question comes from the line of Chris Dankert with Longbow. Please go ahead.

Chris Dankert
Analyst, Longbow

Hey, morning. Thanks for taking my question. I guess first off, DG, would you mind kind of like highlighting what we've seen as far as your restructuring savings in the first half versus the back half? Seems like it should be a little bit back half weighted here, and just kind of your confidence in hitting those targets.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Well, I, you know, really confident in hitting the targets, mostly because most of the actions that we have to take have already been taken or were just completed in the last quarter. You know, we feel like the Canada targets, we're gonna hit those. The U.S. targets, most of the actions we've already taken. We are highly confident in what we're seeing.

Chris Dankert
Analyst, Longbow

Got it. Just kind of looking at 2Q here, it seems like the loss on your investment in clean energy was quite a bit lower 2Q versus, you know, last year and the last quarter. I mean, any, you know, anything you'd stake out as far as expectations there going forward? Should we expect that the losses there just will be structurally smaller now?

Tom Okray
SVP and CFO, W.W. Grainger

We've got no change in terms of our guidance on our clean energy investments. We're keeping with $0.05-$0.10 EPS range.

Chris Dankert
Analyst, Longbow

That's even despite what we saw in the second quarter here?

Tom Okray
SVP and CFO, W.W. Grainger

Yes.

Chris Dankert
Analyst, Longbow

Okay. Okay, thanks. Thanks so much, guys.

Tom Okray
SVP and CFO, W.W. Grainger

Thank you.

Operator

Our next questions are from the line of Patrick Baumann with JP Morgan.

Patrick Baumann
Analyst, JP Morgan

Hi, good morning, guys.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Good morning.

Patrick Baumann
Analyst, JP Morgan

Quick question on the margins. You guys did 12.5% total company margins in the first half. Full year guide is, I guess, 11.5%-11.9% now. It kind of implies, you know, the second half kind of implies margins, you know, that's a little bit worse than normal sequential deterioration versus the first half. Historically, it's about 100 basis points. This year, it seems like you're embedding 150 basis points of degradation versus the 12.5% you did in the first half. I'm just curious if there's anything that stands out that's driving that. I know you mentioned large contract renegotiations. Maybe that's a factor. I'm just wanna help with the math there if you, if you can.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Yeah. Yeah. It's a great question. Thanks for asking it. You know, I think that the reality is that, you know, we still are in many ways in new waters in certain places. To the extent we saw midsize customers continue to grow like we've seen them grow, and we saw large local customers grow like we've been seeing, certainly there's a chance for us to do better than what we've talked about. It's so early on many things that we're seeing. We're still getting a real handle on that. We felt like we wanted to stick with a wide range at this point. You know, we're optimistic about the path going.

Patrick Baumann
Analyst, JP Morgan

Okay. Makes sense. Can you talk about your direct exposure to China sourcing? I assume some of the private label products you sell come from there. I'm just not sure.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Yeah

Patrick Baumann
Analyst, JP Morgan

you can quantify or, and also how you're approaching kind of the tariff situation just from a risk mitigation perspective for some of that stuff?

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Yeah. We, the vast majority of our source items come from China, up to two-thirds or even more than that, at this point. There's two things. 1 is our private brand products that come from China. The other is branded products that come from China. Both have the potential to be impacted here.

If I focus on our private branded products, though, we've been looking very closely at alternative sources and understanding, you know, what we can do and how we can shift. If you think about private brand, we have 23% private brand. Most of that's China. For every item that you could, we have an alternative source effectively, and we can shift if we need to. We haven't seen yet the economics make that work, but we are looking at it consistently, and we feel like we're in good shape to really understand what to do.

Patrick Baumann
Analyst, JP Morgan

Got it. Makes sense. Last one for me, the buyback in the quarter slowed down a bit. Any reason for that? And is there any update to kind of cash flow expectations or buyback for the year?

D.G. Macpherson
Chairman and CEO, W.W. Grainger

No. We're just looking at our model and opportunistically buying back. you know, for the year to date, we bought back over 760,000 shares. just really looking at the price of the stock and the market. No intentional slowdown.

Patrick Baumann
Analyst, JP Morgan

Thanks.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Thank you.

Operator

Our next question comes from the line of Deane Dray with RBC.

Deane Dray
Analyst, RBC

Thank you. Good morning, everyone.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Good morning.

Deane Dray
Analyst, RBC

Could you comment on your business with the U.S. government and specifically exposure on Section 846 of the NDA contract?

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Yeah. So Section 846 is still, I think you know this, it's still under study. Absolutely no implementation of that at this point. Our business with the U.S. government has been very strong this year, continues to be strong. We have great relationships across a number of different organizations, military organizations and beyond, and we've seen really strong results with what we do. In many cases, we are really helping military bases and other federal governments manage their inventory, and that's a big part of what we do for them. We haven't seen any impact yet from that bill, and I think there's uncertainty around what that bill is actually gonna look like at the end.

Deane Dray
Analyst, RBC

Got it. Just in terms of where we are in the cycle, are you seeing or feeling pressures, let's say, freight? Are you able to pass that types of incremental charges to your customers? Any issues with labor shortages in your organization?

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Well, certainly I would say that the labor market's tight and the freight market's tight. There's no question about that. We haven't seen labor shortages taking the second of those two. With freight, our team has done a really nice job of looking at alternatives. Our initiatives have more than offset the pressure for price increases at this point. Certainly there is pressure, particularly with truckload and LTL, where drivers are at a shortage and there's all kinds of issues that are challenging in that market. So far, we've managed through that really well, Dean.

Deane Dray
Analyst, RBC

Got it. Thank you.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Thank you.

Operator

Our next question comes from the line of Nigel Coe with Wolfe Research.

Nigel Coe
Analyst, Wolfe Research

Yeah, thanks. Good morning. Just wanted to go back to the OpEx control and appreciate the detail, DG. Given, can you just maybe give us an update on where you are with the sales force expansion, sales force effectiveness, and also your marketing strategies? Maybe just go into a bit more detail. You know, obviously you're investing in certain categories. Where are the offsets to SG&A to enable you to get that leverage into 2019?

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Nigel, I didn't understand. You said you, I didn't fully understand the question. You said sales force expansion, and you had another thing in there that I didn't understand.

Nigel Coe
Analyst, Wolfe Research

Yeah, marketing. Online marketing and y eah, traditional.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Yeah. Yeah. When we think about OpEx control, we look at the entirety of our spend. We get very strong productivity typically in pockets that have very big populations. That includes our distribution centers, our contact centers. We continue to see that go well. We're continuing to get productivity in our sales force. Putting in the CRM has helped our sales force have the right conversations, go to the right customers, and it's improving. We're learning, and we expect that to continue going forward. We have we've added some sellers.

We are adding sellers, I would say, at a modest level consistently. The sellers that we do have are gonna be more productive. That's the way we think about that.

Nigel Coe
Analyst, Wolfe Research

Okay, great. Just picking up on the 301s, I think you said 22% of your sales are white label or private label products.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Yeah. Yeah.

Nigel Coe
Analyst, Wolfe Research

A bulk of that comes from China.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Yeah.

Nigel Coe
Analyst, Wolfe Research

Is that right?

D.G. Macpherson
Chairman and CEO, W.W. Grainger

That's correct.

Nigel Coe
Analyst, Wolfe Research

Yeah. Based on the current tariffs that we have, you know, the initial 50 and then the next 200, have you done any work in terms of how much of that 22% is currently wrapped into those into those lists?

D.G. Macpherson
Chairman and CEO, W.W. Grainger

So far it's a small portion of it, and our team is working very hard to make any changes we need to make with that portion. We'll have obviously, if this expands and the next tranche comes in, we'll have more to tell you about that as we learn more.

Nigel Coe
Analyst, Wolfe Research

Great. Thank you.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Thank you.

Operator

Our next questions are from the line of Evelyn Chow with Goldman Sachs. Please go ahead.

Evelyn Chow
Analyst, Goldman Sachs

Good morning, guys. Congrats on a great quarter.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Thank you.

Evelyn Chow
Analyst, Goldman Sachs

You know, maybe first question, just thinking about the medium customer volume growth, still very strong, and you noted that you're finally seeing new customers acquired after a long time. What are those new customers responding to most out of your offerings and initiatives?

D.G. Macpherson
Chairman and CEO, W.W. Grainger

You know, I would say that the interesting thing about our performance the last few years with mid-sized customers has been when we've talked to them, they have been very positive about their perceptions of Grainger. Their comments have been, "Price is not for me. You aren't for me." I think what we're seeing now is our technical product support, our assortment, our delivery performance

The basics that we provide customers are really value-valuable to mid-size industrial customers. We can help them find the right product we have. We're very easy to deal with. If they need to get somebody on the phone to understand things, they can. What we're seeing is price is not a barrier. The things we've always done and we continue to do better are really resonating with those customers.

Evelyn Chow
Analyst, Goldman Sachs

Makes sense, DG. I just wanna make sure I understand the components of the back half guidance raise. I know of the roughly $0.75 raise that you put up today for the full year, you said $0.60 was from Q2 and then $0.15 in the back half. Am I correct in understanding that if, A, OPEX performance is better than you expect, there's perhaps upside to that? Secondarily, I think in your prior guide, there was about $0.10 of timing-related negative impact on the back half. Could you just update that for us as well?

Tom Okray
SVP and CFO, W.W. Grainger

Evelyn, you're correct. We basically took the $0.60, which was our forecast to versus our EPS and took that through to the guide and then put another $0.15 in the back half related to price volume in the U.S. As DG said earlier, we're intentionally keeping the range wide. It's early days dealing with customers we haven't dealt with in a while, so intentionally keeping the range wide. As DG said, we're very optimistic in terms of how we're performing.

Evelyn Chow
Analyst, Goldman Sachs

All right. Thanks, Tom.

Tom Okray
SVP and CFO, W.W. Grainger

Thank you.

Operator

Our next question comes from the line of Hamzah Mazari with Macquarie. Please go ahead.

Hamzah Mazari
Analyst, Macquarie

Good morning. Thank you. The first question is just around the medium customer business. DG, is there anything preventing your market share in medium customer being similar to large customer? You know, is there any underlying dynamics in that medium customer market that either make it more competitive or different from the larger customer market? And any color there. Thank you.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Well, I think the competitiveness is different. I think if you're serving large, complex customers, the set of competitors that can do the things you wanna do are probably narrower. That said, I don't know that there's any gate to us achieving similar share with mid-size customers as we have with large, primarily because of how much they value our assortment, our tech support, our search, our ability to help them get what they need. That's an interesting question for the future, Hamzah. We're looking at that really closely, and we'll see the trajectory we get on, and we will figure that out.

Hamzah Mazari
Analyst, Macquarie

Great. Just to follow up, you know, you talked about stable gross margin in 2019. Maybe for Tom, do you assume that the COGS deflation that you guys are seeing, even though there's inflation in the market today, that that's structural and that's sustainable in 2019 when you talk about stable gross margin?

Tom Okray
SVP and CFO, W.W. Grainger

Yeah. I think we've got many levers we can pull in '19 going forward. You know, our PPO organization, you know, really, I think is a very good process and is gonna enable us to, you know, have deflation going forward. You know, there's other opportunities as well as in the supply chain for gross margin and, you know, we're comfortable that the gross margin going forward is going to be stable.

Hamzah Mazari
Analyst, Macquarie

Great. Thank you.

Operator

Our next question comes from the line of Ryan Cieslak with North Coast. Please go ahead.

Ryan Cieslak
Analyst, North Coast

Hey, good morning. Congrats on another nice quarter. Just to pick on that last question there. You know, if price cost is improving for you guys, and certainly it feels like mix is also moving in the right direction, I'm just trying to understand why you wouldn't be able to expand gross margins in 2019, or maybe you're just trying to be conservative just giving timing right now. As you said, still early days, but maybe talk a little bit about ultimately what would offset your ability to expand gross margins in 2019.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Yeah. You know, I think that on a like for like basis, we would expect to have slight GP expansion in 2019. I think that what you're probably not accounting for is there are a number of contracts, large contracts that are gonna be implemented in the back half of this year that will have some impact on GP. We've talked about that before, but, you know, it's 10% of the contracts or something that we still have to do roughly. Some of those are fairly large. That's gonna be the drag in 2019 that we'll need to overcome.

Ryan Cieslak
Analyst, North Coast

Okay. DG, just sticking with the 2019, you know, thought process, is 6%-8% volume growth still the range that we should be thinking about? or is there any change in how to think about that, either from, one, the fact that volumes are running ahead of your expectations, but also-- that also makes the comp a little bit more difficult now going into 2019?

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Yeah. I mean, we haven't changed that. We, I think what I would say is that as we look at all the different sources of our growth right now, we're getting a better understanding of what we think next year will be, we'll talk about that as we get more refined in understanding-

Ryan Cieslak
Analyst, North Coast

Okay.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Who we're growing with and how fast we're growing with them.

Ryan Cieslak
Analyst, North Coast

Okay, great. My last question, I'll get back in line. The digital marketing initiatives you guys deployed, if I remember right, that was something that was deployed more so in this past quarter. Can you help me, thinking about the timing of that, maybe did you only have half of a benefit, do you think, from those initiatives? Meaning did you get a bigger benefit as you go here into the third quarter as it relates to potential new customer growth in the back half of the year? Thanks.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

We've been fairly consistent in the investments we've made in digital marketing throughout the year. We've stepped it up a bit. I think we'll get more benefits because I think we're gonna get better at it, and we're learning as we go. I think it won't necessarily be because we spend a whole lot more, but as we understand what customers respond to, you know, we're gonna keep getting better and the effectiveness of that will increase.

Ryan Cieslak
Analyst, North Coast

Thanks.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Thank you.

Operator

Our next question comes from the line of Scott Graham with BMO. Please go ahead.

Scott Graham
Analyst, BMO Capital Markets

Hey, good morning. Nice quarter roll.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Good morning.

Scott Graham
Analyst, BMO Capital Markets

I'm hoping, and this is maybe a question for Tom to maybe square my math here. You know, last quarter, the U.S. business price mix was, again, away from the reset, was +1.5%, and this quarter it looks like it's +1.5% again. Now, I'm assuming that price was more of a component of the 1.5% in this past period, which would suggest that the mix actually deteriorated, if my math is square. Whereas the areas where you're getting the better volumes off of the price reset are mix positive. Could you kind of maybe walk us through that?

Tom Okray
SVP and CFO, W.W. Grainger

Yeah, I'm not sure I fully understand the question. Can you take me back again and repeat, please?

Scott Graham
Analyst, BMO Capital Markets

Sure. You're showing on your slide, in your slide deck here, page 14, that price mix this past quarter, you know, thereabouts, was up 1.5, and last quarter, 1.5. Assuming that price increases have accelerated modestly as the years progressed, which suggests that the mix component of that 1.5 has actually deteriorated. Yet the areas where you're lowering prices, including with large customers on the spot buy business and medium-sized customers, which are much higher gross margin sales, those are accelerating. Where is the mix negative coming from? Because it doesn't appear to be coming from those areas. In fact, those areas are going the other way.

Tom Okray
SVP and CFO, W.W. Grainger

Yeah, I think your first assumption of terms of the comparable mix, I mean, the comparable price increase is not fully accurate for Q1 and Q2. 'Cause we are seeing favorable mix related to gross profit in terms of certainly our medium-sized customers, which have higher gross profit. Now, it's a much smaller amount of the total. You know, we do see minor deterioration related to product mix. That's probably a function of our customer mix. We're not seeing large deteriorations associated with customer mix. We're seeing favorable with customer mix.

Scott Graham
Analyst, BMO Capital Markets

Yeah, as I would have thought. I guess maybe I'm just still having trouble squaring the math, but I'll take that with Irene offline. My follow-up question is simply, you know, on the tariffs and how you source and what have you, and I guess it's good news you're not seeing a lot of the products that you sourced on the list. I guess what I'm wondering is, are you implying that, and your competitors have said the same thing, you know, we're ready to alternate source if needs be, this kind of thing. That alternate sourcing would obviously come at a higher cost. Are you implying that you're not concerned about it because you'll get the price to?

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Yeah.

-compensate for that?

Yes, that's exactly right. If the market price of items goes up because of the tariffs, we will be able to pass that through. Our history suggests that is true.

Scott Graham
Analyst, BMO Capital Markets

Very good. Thank you, DG.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Thank you.

Operator

Our next question comes from the line of Justin Bergner with Gabelli.

Justin Bergner
Analyst, Gabelli Funds

Good morning, DG. Good morning, Tom. Very great quarter.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Thank you.

Justin Bergner
Analyst, Gabelli Funds

First off, I just want to make sure I understand that the $0.60, I guess better performance versus expectations doesn't include any sort of pull forward from the second half in terms of the $0.15 that you're guiding better for the second half.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

It does not.

Justin Bergner
Analyst, Gabelli Funds

Okay. Great. Then on the cost inflation side, you're keeping that at - 50 basis points. Is that because the cost inflation won't really come through until 2019, or is it because it's coming through in the second half, but you're taking better actions to offset some of that?

D.G. Macpherson
Chairman and CEO, W.W. Grainger

It's the latter. Yeah, it's the latter. We're taking better actions to offset some of that.

Justin Bergner
Analyst, Gabelli Funds

Okay, can you clarify sort of what you're able to do more on the cost side to improve the price cost dynamic?

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Well, I mean, a lot of that has to do with the process that Tom mentioned, which is really understanding, working with suppliers to understand what the cost should be and making sure we get the right assortment, which can be at the right cost. The processes we use consistently drive COGS improvement, and we continue to see that today.

Tom Okray
SVP and CFO, W.W. Grainger

I mean, one of the things coming into Grainger, I was very pleasantly surprised looking at the clean sheet approach that they do related to working with the suppliers. I would think it would be up close to being industry benchmark in terms of clean sheet and looking at replicating the supplier's income statement, et cetera. It's really a top-notch process in place.

Justin Bergner
Analyst, Gabelli Funds

Okay. Thank you. Just lastly, if I may, I assume that some of the higher earnings is gonna translate into better free cash flow. Any sort of comments on how you intend to deploy that better free cash flow versus sort of the view set out at the end of last year?

Tom Okray
SVP and CFO, W.W. Grainger

Yeah, we'll have more to say about that at a later date. I mean, just to touch on it briefly, I mean, obviously we like our investment grade credit rating, and that's important to us. Following that, we're going to invest in the operations. We've got opportunities to have a lot of high ROIC projects, which we're sorting through right now. Third, we'll give the money back to shareholders, dividends and buybacks. I wouldn't expect any dramatic change in the current capital allocation process.

Justin Bergner
Analyst, Gabelli Funds

Great. Thank you.

Operator

Our next question comes from the line of Steve Winoker with UBS.

Steve Winoker
Analyst, UBS

Thanks, good morning.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Good morning.

Steve Winoker
Analyst, UBS

I just wanted to follow up a couple of the questions. One is on the whole sourcing discussion and tariff. Just to be clear, the comments that you made were about the first $50 billion tranche in terms of what's affected?

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Yes.

Steve Winoker
Analyst, UBS

-to you, not the $200 billion, correct?

D.G. Macpherson
Chairman and CEO, W.W. Grainger

That is correct. That is absolutely correct, yes.

Steve Winoker
Analyst, UBS

Okay. Okay. I mean, do you see in that should this continue to escalate, and obviously there's a lot of uncertainty around that, is there actually a share gain opportunity for you here as you look at customers, or is this sort of, you know, hard to kind of see through some positives in this?

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Well, I'd have to ask you what you mean by share gain opportunity and how that would come about. You know, generally, you know, as you know, it's just an inflationary action. We would expect that to be the outcome here.

Steve Winoker
Analyst, UBS

Okay. All right. Well, let me, let me, I'll take it offline. On the medium customer comments that you made on the daily volume growth, now that those are comping against difficult more difficult numbers, but still, accelerating significantly, or significantly higher, how much when you think about the re-engagement versus the customer acquisition growth that you've been commenting on, where do you see this settling out at, you know, over the next, you know, three or four quarters when you're past the tougher comps, given the rate of growth that you're seeing on the customer acquisition side?

D.G. Macpherson
Chairman and CEO, W.W. Grainger

I think we're, you know, we'll give a lot more detail on that as we, as we move through the next couple of quarters. We've what we've said at this point is we are having a meaningful portion of this that is actually new customer acquisition. We're trying to understand exactly where we think that settles. We don't have enough months and quarters behind us to be completely sure yet. As we do and get more certainty, we will be sharing that.

Steve Winoker
Analyst, UBS

Right. There's, you know, again, back to some of the comments you've made versus your 2% versus your 4% share historically, even if it is a more competitive dynamic, I mean, that, I mean, there's no reason to believe that 4% is really the ceiling there, I would assume.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Right. Right. Exactly.

Steve Winoker
Analyst, UBS

Yeah. Okay, thanks.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

Thank you.

Operator

Thank you. We've reached the end of our question and answer session. I'd like to turn the floor back to D.G. Macpherson for closing comments.

D.G. Macpherson
Chairman and CEO, W.W. Grainger

All right. Thanks everybody for joining us today. As you probably gathered, we're very pleased with the momentum of the business and where we're headed. In the U.S., our value proposition's really resonating with customers of all sizes and types, and we're getting strong traction with those customers. The turnaround in Canada is going as we expected it to go. Lots of reason to be optimistic there. Our online model continues to drive strong revenue growth and margin expansion. Our international portfolio is much stronger. It's contributing to earnings. We've seen decent growth there as well. We continue to get strong expense leverage across the business, and we're on track to achieve the targets we set for ourselves last November. All in all, we feel very positive.

We're well positioned to gain share and improve the economics of the business going forward, and, we appreciate the time today. Thank you.

Operator

This concludes today's call conference. You may disconnect your lines at this time. Thank you for your participation.

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