Hasbro, Inc. (HAS)

NASDAQ: HAS · Real-Time Price · USD
80.51
+2.09 (2.67%)
At close: Jul 15, 2026, 4:00 PM EDT
80.70
+0.19 (0.24%)
After-hours: Jul 15, 2026, 6:01 PM EDT
Market Cap11.39B +11.2%
Revenue (ttm)4.81B +12.9%
Net Income-222.60M
EPS-1.58
Shares Out 141.49M
PE Ration/a
Forward PE13.78
Dividend$2.80 (3.57%)
Ex-Dividend DateJun 1, 2026
Volume1,943,602
Open79.20
Previous Close78.42
Day's Range78.93 - 80.94
52-Week Range69.50 - 106.98
Beta0.48
AnalystsStrong Buy
Price Target109.71 (+36.27%)
Earnings DateJul 21, 2026

About HAS

Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sou... [Read more]

Industry Leisure
Founded 1923
Employees 4,520
Stock Exchange NASDAQ
Ticker Symbol HAS
Full Company Profile

Financial Performance

Financial Statements

Analyst Summary

According to 15 analysts, the average rating for HAS stock is "Strong Buy." The 12-month stock price target is $109.71, which is an increase of 36.27% from the latest price.

Price Target
$109.71
(36.27% upside)
Analyst Consensus: Strong Buy
Stock Forecasts

News

Hasbro Introduces Blooms by Play-Doh, A New Creative Experience Designed for Adults

PAWTUCKET, R.I.--(BUSINESS WIRE)--Blooms by Play-Doh invites adults to slow down, create and display realistic floral arrangements using Play-Doh compound.

6 days ago - Business Wire

Hasbro's ‘Aging Up' Strategy Continues With a Reattempt at Adult Play-Doh

The toy company is recruiting an army of influencers to introduce the squishy stuff's new Blooms line, five years after an earlier bid for adults petered out.

6 days ago - WSJ

12 stocks favored to soar in the sector that has missed the 2026 market rally

The S&P 500's consumer discretionary sector is the only one of 11 sectors to decline so far this year.

8 days ago - Market Watch

Hasbro to Announce Second Quarter 2026 Earnings on July 21, 2026

PAWTUCKET, R I.--(BUSINESS WIRE)---- $HAS--Hasbro to Announce Second Quarter 2026 Earnings on July 21, 2026.

15 days ago - Business Wire

Hasbro's First ‘KPop Demon Hunters' Toys Are Released

The first products in Hasbro's KPop Demon Hunters line are here to entertain fans of Netflix's animated movie musical phenomenon.

16 days ago - Forbes

Hasbro Named to The Civic 50 for 14th Consecutive Year, Extending Unmatched Record of Corporate Citizenship Leadership

PAWTUCKET, R.I.--(BUSINESS WIRE)---- $HAS #Hasbro--Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, today announced it is a 2026 honoree of The Civic 50, Points of Light's prestigious ...

22 days ago - Business Wire

Hasbro Transcript: AGM 2026

The meeting covered board changes, approved all proposals including director elections and executive compensation, and highlighted strategic progress in growth, partnerships, and digital initiatives. No shareholder questions were raised during the session.

4 weeks ago - Transcripts

Hasbro's New AI Studio Looks to Bring Its Iconic Characters to Next-Generation Experiences

Hasbro launched Sixth Wall, a new artificial-intelligence studio aiming to bring the toymaker's cast of characters into the new technological era.

6 weeks ago - WSJ

Hasbro AI Studio Unveils Interactive AI Versions Of Iconic Characters

Toymaker Hasbro today unveiled a project it has been working on in stealth mode for the past year - an AI studio tasked with giving iconic Hasbro properties like Mr. Potato Head interactive, AI-powere...

6 weeks ago - Forbes

Hasbro Launches Sixth Wall, a New AI Studio Building the Next Generation of Character Experiences

LOS ANGELES--(BUSINESS WIRE)---- $HAS #Hasbro--Hasbro Launches Sixth Wall, a New AI Studio Building the Next Generation of Character Experiences.

6 weeks ago - Business Wire

Why is Hasbro stock the worst S&P 500 performer today despite earnings beat?

Shares of Hasbro fell sharply on Wednesday even after the toy and gaming company reported stronger-than-expected first-quarter earnings and revenue, as investors focused on the company's decision to m...

2 months ago - Invezz

Hasbro CEO on Oil Costs, Video Games and New Projects

Hasbro CEO Chris Cocks addresses investor concerns regarding the company's exposure to petroleum-intensive products, clarifying that such exposure is relatively light. He emphasizes that the majority ...

2 months ago - Bloomberg Markets and Finance

Hasbro Earnings Call Transcript: Q1 2026

Q1 2026 saw 13% revenue growth, led by Wizards of the Coast and record Magic: The Gathering sales. Guidance for full-year revenue and margin was maintained despite a cyber incident, with strong cash flow and continued investment in growth and shareholder returns.

2 months ago - Transcripts

Hasbro Earnings release: Q1 2026

Hasbro released its Q1 2026 earnings on May 20, 2026, summarizing the period's financial results.

2 months ago - Filings

Hasbro Slides: Q1 2026

Hasbro has posted slides in relation to its Q1 2026 quarterly earnings report, which was published on May 20, 2026.

2 months ago - Filings

Hasbro Quarterly report: Q1 2026

Hasbro has published its Q1 2026 quarterly earnings report on May 20, 2026.

2 months ago - Filings

Hasbro Profit, Revenue Rise on Strong Sales of Magic: The Gathering

Hasbro reported a jump in profit and revenue in the first quarter, driven by continued strength in its Wizards of the Coast and digital-gaming segment.

2 months ago - WSJ

Hasbro beats quarterly estimates on strong demand for its digital games

Hasbro on Wednesday reported first-quarter revenue and profit above estimates, aided by strong demand for its digital games such as "Magic: ​The Gathering", after a cybersecurity incident pushed back ...

2 months ago - Reuters

Hasbro Reports First Quarter 2026 Financial Results

PAWTUCKET, R.I.--(BUSINESS WIRE)---- $HAS #HASQ1--Hasbro Reports First Quarter 2026 Financial Results.

2 months ago - Business Wire

Hasbro Partners with Change to Scale Global Donation Campaigns Across Magic: The Gathering and Dungeons & Dragons

Through Change's donor-advised fund infrastructure, Hasbro simplifies compliance while expanding the impact of its cause marketing programs. SAN FRANCISCO, May 19, 2026 /PRNewswire/ --  Hasbro, a glob...

2 months ago - PRNewsWire

Hasbro Leases 31,435 Square Feet of Office Space at The Lot at Formosa Studio Campus

LOS ANGELES--(BUSINESS WIRE)--Hasbro has signed a long-term lease for 31,435 square feet in the Formosa West office building at The Lot at Formosa, an entertainment production campus in West Hollywood...

2 months ago - Business Wire

Ultimate Grogu! How Hasbro Made a $600 Star Wars Animatronic

We visit Hasbro's headquarters for a look at the prototype for Ultimate Grogu, a $600 high-end animatronic Grogu character from Star Wars. The collectable goes on sale for preorder on April 30.

2 months ago - CNET

‘Magic: The Gathering' players shouldn't worry. The Hasbro hack hasn't hurt deliveries.

Hasbro's stock jumped after the toy maker looked to dispel worries that “Magic: The Gathering” shipments would be affected by a recent cyberattack.

2 months ago - Market Watch

Hasbro stock jumps 7% as preliminary revenue tops estimates

Hasbro, Inc. reported preliminary first-quarter revenue that exceeded Wall Street expectations, driven by strong demand for its flagship trading-card franchise Magic: The Gathering, even as a cybersec...

2 months ago - Invezz

Hasbro delays quarterly results after cybersecurity incident

Hasbro said on ​Thursday it would ‌delay its quarterly earnings ​report due ​to a cybersecurity ⁠incident involving ​an unauthorized ​access to the toymaker's network.

2 months ago - Reuters