Hasbro, Inc. (HAS)

NASDAQ: HAS · Real-Time Price · USD
84.13
+0.25 (0.30%)
At close: Jun 3, 2026, 4:00 PM EDT
84.13
0.00 (0.00%)
After-hours: Jun 3, 2026, 5:35 PM EDT
Market Cap11.90B +26.4%
Revenue (ttm)4.81B +12.9%
Net Income-222.60M
EPS-1.58
Shares Out 141.49M
PE Ration/a
Forward PE14.44
Dividend$2.80 (3.33%)
Ex-Dividend DateJun 1, 2026
Volume1,641,432
Open84.35
Previous Close83.88
Day's Range83.93 - 85.39
52-Week Range64.85 - 106.98
Beta0.52
AnalystsBuy
Price Target113.53 (+34.95%)
Earnings DateJul 22, 2026

About HAS

Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sou... [Read more]

Industry Leisure
Founded 1923
Employees 4,520
Stock Exchange NASDAQ
Ticker Symbol HAS
Full Company Profile

Financial Performance

Financial Statements

Analyst Summary

According to 16 analysts, the average rating for HAS stock is "Buy." The 12-month stock price target is $113.53, which is an increase of 34.95% from the latest price.

Price Target
$113.53
(34.95% upside)
Analyst Consensus: Buy
Stock Forecasts

News

Hasbro AI Studio Unveils Interactive AI Versions Of Iconic Characters

Toymaker Hasbro today unveiled a project it has been working on in stealth mode for the past year - an AI studio tasked with giving iconic Hasbro properties like Mr. Potato Head interactive, AI-powere...

1 hour ago - Forbes

Hasbro launches AI studio Sixth Wall

Hasbro (HAS) launched Sixth Wall, a new AI studio dedicated to “bringing iconic characters into the AI era.” Alongside the launch, the company announced a strategic partnership with ElevenLabs and…

2 hours ago - TheFly

Hasbro Launches Sixth Wall, a New AI Studio Building the Next Generation of Character Experiences

LOS ANGELES--(BUSINESS WIRE)---- $HAS #Hasbro--Hasbro Launches Sixth Wall, a New AI Studio Building the Next Generation of Character Experiences.

2 hours ago - Business Wire

Hasbro price target lowered to $114 from $118 at Citi

Citi lowered the firm’s price target on Hasbro (HAS) to $114 from $118 and keeps a Buy rating on the shares.

12 days ago - TheFly

Hasbro price target raised to $115 from $113 at BofA

BofA raised the firm’s price target on Hasbro (HAS) to $115 from $113 and keeps a Buy rating on the shares. The firm raised its 2026 adjusted EPS view to…

13 days ago - TheFly

Hasbro price target lowered to $92 from $98 at Wells Fargo

Wells Fargo lowered the firm’s price target on Hasbro (HAS) to $92 from $98 and keeps an Equal Weight rating on the shares. The firm says Hasbro Q1 update was…

13 days ago - TheFly

Why is Hasbro stock the worst S&P 500 performer today despite earnings beat?

Shares of Hasbro fell sharply on Wednesday even after the toy and gaming company reported stronger-than-expected first-quarter earnings and revenue, as investors focused on the company's decision to m...

14 days ago - Invezz

Hasbro falls -7.3%

Hasbro (HAS) is down -7.3%, or -$7.14 to $90.04.

14 days ago - TheFly

Hasbro CEO on Oil Costs, Video Games and New Projects

Hasbro CEO Chris Cocks addresses investor concerns regarding the company's exposure to petroleum-intensive products, clarifying that such exposure is relatively light. He emphasizes that the majority ...

14 days ago - Bloomberg Markets and Finance

Hasbro Stock (HAS) Slammed by a Canceled D&D Game and a Cybersecurity Update

Hasbro stock was down on Wednesday after the company canceled a D&D game and issued a cybersecurit update.

14 days ago - TipRanks

Hasbro falls -7.5%

Hasbro (HAS) is down -7.5%, or -$7.24 to $89.94.

14 days ago - TheFly

Hasbro Earnings Call Transcript: Q1 2026

Q1 2026 saw 13% revenue growth, led by Wizards of the Coast and record Magic: The Gathering sales. Guidance for full-year revenue and margin was maintained despite a cyber incident, with strong cash flow and continued investment in growth and shareholder returns.

14 days ago - Transcripts

Hasbro Earnings release: Q1 2026

Hasbro released its Q1 2026 earnings on May 20, 2026, summarizing the period's financial results.

14 days ago - Filings

Hasbro Slides: Q1 2026

Hasbro has posted slides in relation to its Q1 2026 quarterly earnings report, which was published on May 20, 2026.

14 days ago - Filings

Hasbro Profit, Revenue Rise on Strong Sales of Magic: The Gathering

Hasbro reported a jump in profit and revenue in the first quarter, driven by continued strength in its Wizards of the Coast and digital-gaming segment.

14 days ago - WSJ

Hasbro reports Q1 adjusted EPS $1.47, consensus $1.26

Reports Q1 revenue $1B, consensus $1.06B. “The first quarter was a strong start to the year and reflects tailwinds from our Playing to Win strategy,” said Chris Cocks, Hasbro (HAS)…

14 days ago - TheFly

Hasbro sees FY26 revenue up 3%-5%, consensus $4.96B

Sees FY26 adjusted EBITDA $1.4B-$1.45B; Adjusted operating margin of 24%-25%. Revenue guidance is in constant currency.

14 days ago - TheFly

Hasbro says prior identified unauthorized access to network has been contained

The company said, “In late March 2026, we identified unauthorized access to our network. Based on analysis with the assistance of outside cybersecurity experts and information to date, we believe…

14 days ago - TheFly

Hasbro beats quarterly estimates on strong demand for its digital games

Hasbro on Wednesday reported first-quarter revenue and profit above estimates, aided by strong demand for its digital games such as "Magic: ​The Gathering", after a cybersecurity incident pushed back ...

14 days ago - Reuters

Hasbro Reports First Quarter 2026 Financial Results

PAWTUCKET, R.I.--(BUSINESS WIRE)---- $HAS #HASQ1--Hasbro Reports First Quarter 2026 Financial Results.

14 days ago - Business Wire

Hasbro cancels ‘D&D’ video game from Giant Skull, Bloomberg says

Hasbro (HAS) has terminated a publishing agreement with independent video game maker Giant Skull less than a year after announcing it, Bloomberg’s Jason Schreier reports. Giant Skull, founded by forme...

Other symbols: EASONY
15 days ago - TheFly

Hasbro Partners with Change to Scale Global Donation Campaigns Across Magic: The Gathering and Dungeons & Dragons

Through Change's donor-advised fund infrastructure, Hasbro simplifies compliance while expanding the impact of its cause marketing programs. SAN FRANCISCO, May 19, 2026 /PRNewswire/ --  Hasbro, a glob...

15 days ago - PRNewsWire

Hasbro Quarterly report: Q1 2026

Hasbro has published its Q1 2026 quarterly earnings report on May 13, 2026.

21 days ago - Filings

Hasbro Leases 31,435 Square Feet of Office Space at The Lot at Formosa Studio Campus

LOS ANGELES--(BUSINESS WIRE)--Hasbro has signed a long-term lease for 31,435 square feet in the Formosa West office building at The Lot at Formosa, an entertainment production campus in West Hollywood...

4 weeks ago - Business Wire

Ultimate Grogu! How Hasbro Made a $600 Star Wars Animatronic

We visit Hasbro's headquarters for a look at the prototype for Ultimate Grogu, a $600 high-end animatronic Grogu character from Star Wars. The collectable goes on sale for preorder on April 30.

4 weeks ago - CNET