Hasbro, Inc. (HAS)

NASDAQ: HAS · Real-Time Price · USD
90.16
+0.78 (0.87%)
At close: Apr 2, 2026, 4:00 PM EDT
91.54
+1.38 (1.53%)
After-hours: Apr 2, 2026, 7:59 PM EDT
Market Cap12.68B +50.0%
Revenue (ttm)4.70B +13.7%
Net Income-322.40M
EPS-2.30
Shares Out 140.69M
PE Ration/a
Forward PE15.79
Dividend$2.80 (3.11%)
Ex-Dividend DateFeb 18, 2026
Volume1,729,025
Open88.20
Previous Close89.38
Day's Range87.30 - 90.46
52-Week Range49.00 - 106.98
Beta0.54
AnalystsStrong Buy
Price Target108.00 (+19.79%)
Earnings DateApr 23, 2026

About HAS

Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sou... [Read more]

Industry Leisure
Founded 1923
Employees 4,520
Stock Exchange NASDAQ
Ticker Symbol HAS
Full Company Profile

Financial Performance

Financial Statements

Analyst Summary

According to 11 analysts, the average rating for HAS stock is "Strong Buy." The 12-month stock price target is $108.0, which is an increase of 19.79% from the latest price.

Price Target
$108.0
(19.79% upside)
Analyst Consensus: Strong Buy
Stock Forecasts

News

Hasbro Warns of Weeks-Long Upheaval Following Cyberattack

Toymaker Hasbro says it could take weeks to resolve a recent cyberattack. The company revealed the incident in a filing Wednesday (April 1) with the Securities and Exchange Commission (SEC), saying th...

4 days ago - PYMNTS

Toy Maker Hasbro Hit in Cyberattack

Hasbro is investigating a cyberattack that prompted the toy maker to take certain operations offline, the company said Wednesday in a filing with the U.S. Securities and Exchange Commission.

4 days ago - WSJ

Hasbro says it was hacked, and may take ‘several weeks' to recover

American toy-making giant Hasbro has confirmed a cyberattack, and the company says it may take “several weeks” before the incident is resolved.

4 days ago - TechCrunch

Hasbro says investigating cybersecurity incident

Toymaker Hasbro said ​on Wednesday it ‌was investigating a cybersecurity ​incident after ​identifying unauthorized access ⁠to its ​network on ​March 28, with help from ​third-party cybersecurity ​prof...

4 days ago - Reuters

TMX Transform Partners With Hasbro to Open New U.S. Distribution Center

CLEVELAND--(BUSINESS WIRE)--TMX Transform, a global supply chain consultancy, today announced its role in supporting a new distribution center in Midway, Ga. for Hasbro, a leading games, intellectual ...

5 days ago - Business Wire

Hasbro Celebrates Grand Opening of Midway, Georgia Distribution Center

MIDWAY, Ga.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, today celebrated the opening of its new 600,000-square-foot distribution center in Midway, Georgia in par...

17 days ago - Business Wire

Hasbro Announces Pricing of Public Offering of Notes

PAWTUCKET, R.I.--(BUSINESS WIRE)---- $HAS #HAS--Hasbro, Inc. (NASDAQ: HAS) (“Hasbro”) announced today the pricing of an underwritten registered public offering (the “Offering”) of $400,000,000 aggrega...

4 weeks ago - Business Wire

Under mounting toy pressures, Hasbro has a secret sauce that Mattel hasn't matched

Hasbro and Mattel have flip-flopped dominance in the toy industry for decades, jockeying for the most coveted master licenses to put new fan favorites on store shelves. But as the industry recovers fr...

6 weeks ago - CNBC

Retailers could win big on a repeal of Trump's tariffs. Here's why the stocks aren't rising.

Target, Nike and Hasbro stand to be big beneficiaries as the SCOTUS ruling could lower costs, analysts say, but stocks of retail giants like Walmart and Costco fell.

6 weeks ago - Market Watch

Hasbro Is ‘Inspiring a Lifetime of Play' at 2026 Toy Fair® With Premier Collaborations, Entertainment Announcements and New Products

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, a leading games, IP and toy company, returns to the North American International Toy Fair® at the Javits Convention Center in New York (February 14-17, 2026) ...

7 weeks ago - Business Wire

Hasbro CEO: AI is "pretty magical."

"We think we're going to be able to save about a million people-hours worth of work over the next 12 months," Hasbro CEO Chris Cocks says on AI.

7 weeks ago - Yahoo Finance

20 stocks of companies that delivered a double dose of growth this earnings season

Companies in the S&P 500 achieving double-digit sales growth while improving profit margins include Palantir, Micron, Boeing and Alphabet.

Other symbols: APHBACAHDVAFICOGLWGOOG
7 weeks ago - Market Watch

Top 2 Consumer Stocks That May Fall Off A Cliff This Quarter

As of Feb. 11, 2026, two stocks in the consumer discretionary sector could be flashing a real warning to investors who value momentum as a key criteria in their trading decisions.

Other symbols: MAR
7 weeks ago - Benzinga

A tale of two toymakers: Mattel craters, while Hasbro's digital pivot delivers

Mattel and Hasbro both delivered disappointing forecasts for 2026. But Hasbro shares rose as much as 9% on Tuesday on the strength of its digital gaming business, and Mattel stock sank 30% premarket o...

Other symbols: MAT
7 weeks ago - Reuters

Markets Get This Warning From Mattel, Hasbro Earnings. It's a Problem for the Fed.

Ford's new tariff hit caps off weak fourth quarter, Robinhood clouded by crypto turmoil, oil prices rise, and more news to start your day.

Other symbols: MAT
7 weeks ago - Barrons

Mattel Stock Plunges 30% After Earnings. Rival Hasbro Soared In a Very Different Toy Story.

Mattel and Hasbro both reported earnings but the stock market reaction has been very different.

Other symbols: MAT
7 weeks ago - Barrons

Hasbro Stock Hits 6-Year High As Company Touts ‘Harry Potter', ‘Kpop Demon Hunters', ‘Voltron' Toy Deals

Hasbro shares jumped 7.5% Tuesday to hit a 6-year high on the company's stellar fourth-quarter earnings and rosy 2026 outlook. In its report on October-to-December financials and a conference call wit...

7 weeks ago - Deadline

Hasbro, Inc. (HAS) Q4 2025 Earnings Call Transcript

Hasbro, Inc. (HAS) Q4 2025 Earnings Call Transcript

7 weeks ago - Seeking Alpha

Hasbro Believed In Magic. Now It's Seeing The $2 Billion Reward

Hasbro is doubling down on magic and wizards and that strategy is paying off.

7 weeks ago - Forbes

Basic Fun! Embarks on New Adventure with the DUNGEONS & DRAGONS Questers Toy Line

Designed for Gen Alpha, the DUNGEONS & DRAGONS Questers Toys will Debut at Retail in July 2026 BOCA RATON, Fla., Feb. 10, 2026 /PRNewswire/ --  Basic Fun!

7 weeks ago - PRNewsWire

Hasbro signs deal with Warner Bros Discovery for 'Harry Potter' toys, games

Hasbro and Warner Bros Discovery's global consumer products division on Tuesday announced a multi-year partnership to create toy and games based on the "Harry Potter" universe.

Other symbols: WBD
7 weeks ago - Reuters

Hasbro and Warner Bros. Discovery Global Consumer Products Announce Multi-Year Partnership to Bring the “Harry Potter” Universe to Life Through Licensed Toys & Games

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, a leading games, IP and toy company, today announced a new multi-year licensing partnership starting in 2027 with Warner Bros. Discovery Global Consumer Produ...

7 weeks ago - Business Wire

Hasbro Swings to Profit as Revenue Jumps

Hasbro swung to a fourth-quarter profit as revenue jumped, after ongoing strength across its Wizards of the Coast business helped fuel business over the holiday season.

7 weeks ago - WSJ

Hasbro forecasts annual revenue below estimates amid economic uncertainty

Hasbro on Tuesday forecast annual revenue below Wall Street estimates, as the toy maker grapples with consumers pushing back on non-essential purchases, including toys, due to economic uncertainty.

7 weeks ago - Reuters

Hasbro Reports Fourth Quarter and Full Year 2025 Financial Results

PAWTUCKET, R.I.--(BUSINESS WIRE)---- $HAS #HASQ4--Hasbro Reports Fourth Quarter and Full Year 2025 Financial Results.

7 weeks ago - Business Wire