Hasbro, Inc. (HAS)

NASDAQ: HAS · Real-Time Price · USD
90.47
-6.71 (-6.90%)
May 20, 2026, 1:48 PM EDT - Market open
Market Cap12.80B +49.9%
Revenue (ttm)4.81B +12.9%
Net Income-222.60M
EPS-1.58
Shares Out 141.49M
PE Ration/a
Forward PE16.33
Dividend$2.80 (3.10%)
Ex-Dividend DateFeb 18, 2026
Volume3,266,543
Open89.01
Previous Close97.18
Day's Range88.35 - 92.21
52-Week Range64.74 - 106.98
Beta0.52
AnalystsBuy
Price Target113.80 (+25.79%)
Earnings DateMay 20, 2026

About HAS

Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sou... [Read more]

Industry Leisure
Founded 1923
Employees 4,520
Stock Exchange NASDAQ
Ticker Symbol HAS
Full Company Profile

Financial Performance

Financial Statements

Analyst Summary

According to 16 analysts, the average rating for HAS stock is "Buy." The 12-month stock price target is $113.8, which is an increase of 25.79% from the latest price.

Price Target
$113.8
(25.79% upside)
Analyst Consensus: Buy
Stock Forecasts

News

Hasbro falls -7.3%

Hasbro (HAS) is down -7.3%, or -$7.14 to $90.04.

1 hour ago - TheFly

Hasbro CEO on Oil Costs, Video Games and New Projects

Hasbro CEO Chris Cocks addresses investor concerns regarding the company's exposure to petroleum-intensive products, clarifying that such exposure is relatively light. He emphasizes that the majority ...

2 hours ago - Bloomberg Markets and Finance

Hasbro Stock (HAS) Slammed by a Canceled D&D Game and a Cybersecurity Update

Hasbro stock was down on Wednesday after the company canceled a D&D game and issued a cybersecurit update.

2 hours ago - TipRanks

Hasbro Q1 Earnings Call Highlights

Hasbro NASDAQ: HAS reported a stronger start to 2026, with first-quarter revenue rising 13% year over year to $1 billion, driven primarily by momentum at Wizards of the Coast and continued strength in...

3 hours ago - MarketBeat

Hasbro falls -7.5%

Hasbro (HAS) is down -7.5%, or -$7.24 to $89.94.

3 hours ago - TheFly

Hasbro Earnings Call Transcript: Q1 2026

Q1 2026 saw 13% revenue growth, led by Wizards of the Coast and record Magic sales, while Consumer Products remained stable. Full-year guidance is maintained despite a cyber incident shifting some revenue to later quarters, with strong cost discipline and robust cash flow supporting outlook.

5 hours ago - Transcripts

Hasbro Earnings release: Q1 2026

Hasbro released its Q1 2026 earnings on May 20, 2026, summarizing the period's financial results.

5 hours ago - Filings

Hasbro Slides: Q1 2026

Hasbro has posted slides in relation to its Q1 2026 quarterly earnings report, which was published on May 20, 2026.

5 hours ago - Filings

Hasbro Profit, Revenue Rise on Strong Sales of Magic: The Gathering

Hasbro reported a jump in profit and revenue in the first quarter, driven by continued strength in its Wizards of the Coast and digital-gaming segment.

6 hours ago - WSJ

Hasbro reports Q1 adjusted EPS $1.47, consensus $1.26

Reports Q1 revenue $1B, consensus $1.06B. “The first quarter was a strong start to the year and reflects tailwinds from our Playing to Win strategy,” said Chris Cocks, Hasbro (HAS)…

7 hours ago - TheFly

Hasbro sees FY26 revenue up 3%-5%, consensus $4.96B

Sees FY26 adjusted EBITDA $1.4B-$1.45B; Adjusted operating margin of 24%-25%. Revenue guidance is in constant currency.

7 hours ago - TheFly

Hasbro says prior identified unauthorized access to network has been contained

The company said, “In late March 2026, we identified unauthorized access to our network. Based on analysis with the assistance of outside cybersecurity experts and information to date, we believe…

7 hours ago - TheFly

Hasbro beats quarterly estimates on strong demand for its digital games

Hasbro on Wednesday reported first-quarter revenue and profit above estimates, aided by strong demand for its digital games such as "Magic: ​The Gathering", after a cybersecurity incident pushed back ...

7 hours ago - Reuters

Hasbro Reports First Quarter 2026 Financial Results

PAWTUCKET, R.I.--(BUSINESS WIRE)---- $HAS #HASQ1--Hasbro Reports First Quarter 2026 Financial Results.

7 hours ago - Business Wire

Hasbro cancels ‘D&D’ video game from Giant Skull, Bloomberg says

Hasbro (HAS) has terminated a publishing agreement with independent video game maker Giant Skull less than a year after announcing it, Bloomberg’s Jason Schreier reports. Giant Skull, founded by forme...

Other symbols: EASONY
21 hours ago - TheFly

Hasbro Partners with Change to Scale Global Donation Campaigns Across Magic: The Gathering and Dungeons & Dragons

Through Change's donor-advised fund infrastructure, Hasbro simplifies compliance while expanding the impact of its cause marketing programs. SAN FRANCISCO, May 19, 2026 /PRNewswire/ --  Hasbro, a glob...

1 day ago - PRNewsWire

Hasbro price target raised to $123 from $122 at Morgan Stanley

Morgan Stanley raised the firm’s price target on Hasbro (HAS) to $123 from $122 and keeps an Overweight rating on the shares.

6 days ago - TheFly

Hasbro reports Q1 EPS $1.39, consensus $1.13

Reports Q1 revenue $1.0B, consensus $962.5M. The company stated in its 10-Q filing: “In fiscal year 2025, we launched our refreshed strategy “Playing to Win” to refocus the Company on…

6 days ago - TheFly

Hasbro Quarterly report: Q1 2026

Hasbro has published its Q1 2026 quarterly earnings report on May 13, 2026.

7 days ago - Filings

Hasbro Leases 31,435 Square Feet of Office Space at The Lot at Formosa Studio Campus

LOS ANGELES--(BUSINESS WIRE)--Hasbro has signed a long-term lease for 31,435 square feet in the Formosa West office building at The Lot at Formosa, an entertainment production campus in West Hollywood...

15 days ago - Business Wire

Ultimate Grogu! How Hasbro Made a $600 Star Wars Animatronic

We visit Hasbro's headquarters for a look at the prototype for Ultimate Grogu, a $600 high-end animatronic Grogu character from Star Wars. The collectable goes on sale for preorder on April 30.

20 days ago - CNET

Hasbro price target raised to $113 from $100 at BofA

BofA analyst Andrew Didora raised the firm’s price target on Hasbro (HAS) to $113 from $100 and keeps a Buy rating on the shares after the company provided a positive…

26 days ago - TheFly

Hasbro price target raised to $122 from $119 at Morgan Stanley

Morgan Stanley analyst Megan Alexander Clapp raised the firm’s price target on Hasbro (HAS) to $122 from $119 and keeps an Overweight rating on the shares. Following the positive Q1…

26 days ago - TheFly

‘Magic: The Gathering' players shouldn't worry. The Hasbro hack hasn't hurt deliveries.

Hasbro's stock jumped after the toy maker looked to dispel worries that “Magic: The Gathering” shipments would be affected by a recent cyberattack.

27 days ago - Market Watch

Hasbro stock jumps 7% as preliminary revenue tops estimates

Hasbro, Inc. reported preliminary first-quarter revenue that exceeded Wall Street expectations, driven by strong demand for its flagship trading-card franchise Magic: The Gathering, even as a cybersec...

27 days ago - Invezz