Hasbro, Inc. (HAS)
| Market Cap | 12.60B +15.5% |
| Revenue (ttm) | 4.97B +17.0% |
| Net Income | 794.10M |
| EPS | 5.60 |
| Shares Out | 141.49M |
| PE Ratio | 15.89 |
| Forward PE | 14.92 |
| Dividend | $2.80 (3.14%) |
| Ex-Dividend Date | Aug 19, 2026 |
| Volume | 2,874,969 |
| Open | 88.92 |
| Previous Close | 88.78 |
| Day's Range | 87.78 - 89.99 |
| 52-Week Range | 69.50 - 106.98 |
| Beta | 0.48 |
| Analysts | Strong Buy |
| Price Target | 108.15 (+21.46%) |
| Earnings Date | Jul 21, 2026 |
About HAS
Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sou... [Read more]
Financial Performance
Financial StatementsAnalyst Summary
According to 15 analysts, the average rating for HAS stock is "Strong Buy." The 12-month stock price target is $108.15, which is an increase of 21.46% from the latest price.
News
Hasbro (HAS) Cancels Games and Reduces Spending as Its Gaming Strategy Changes
Hasbro announced that it has canceled several games and will lower video game spending going forward.
Hasbro price target lowered to $95 from $100 at DA Davidson
DA Davidson lowered the firm’s price target on Hasbro (HAS) to $95 from $100 and keeps a Neutral rating on the shares after its Q2 results. The updated guide remains…
Hasbro price target raised to $110 from $105 at BofA
BofA analyst Andrew Didora raised the firm’s price target on Hasbro (HAS) to $110 from $105 and keeps a Buy rating on the shares. Hasbro “meaningfully beat” Q2 expectations as…
Hasbro price target raised to $105 from $100 at Roth Capital
Roth Capital raised the firm’s price target on Hasbro (HAS) to $105 from $100 and keeps a Buy rating on the shares after its Q2 earnings beat. The company’s consistent…
Hasbro price target lowered to $111 from $125 at JPMorgan
JPMorgan lowered the firm’s price target on Hasbro (HAS) to $111 from $125 and keeps an Overweight rating on the shares. The company reported strong Q2 results with a guidance…
Hasbro's Adult Fans Power a ‘Magic' 16% Sales Jump
Hasbro's strongest growth in the second quarter came from an audience most toy companies chase last: adult collectors, hobby gamers and longtime fans. For example, revenue in the Wizards of the Coast ...
Hasbro Cancels Some Digital Projects, But Doubles Down on 'Magic: The Gathering'
Hasbro CEO Chris Cocks says the company is cancelling some video-game projects, but is doubling down on its "Magic: The Gathering" card game business. He speaks on "Bloomberg Open Interest.
Hasbro Stock Jumps 10% As It Convinces Wall Street To Believe In Magic
Hasbro CEO Chris Cocks spent much of today's earnings call explaining to Wall Street analysts why the company's most profitable brand, Magic: The Gathering, has staying power, and why it is a safe bet...
Midday Fly By: GM, 3M, Hasbro all post beat and raise reports
The major averages were broadly higher as stocks attempt to build on Monday’s rebound, with technology shares leading gains ahead of a stretch of earnings from some of the market’s…
Hasbro Earnings Call Transcript: Q2 2026
Q2 2026 saw 16% revenue growth, led by Magic: The Gathering and strong Consumer Products performance. Full-year guidance was raised, with digital investment peaking and a $56M impairment recorded. Capital returns and cost savings remain priorities.
Hasbro Earnings release: Q2 2026
Hasbro released its Q2 2026 earnings on July 21, 2026, summarizing the period's financial results.
Hasbro Slides: Q2 2026
Hasbro has posted slides in relation to its Q2 2026 quarterly earnings report, which was published on July 21, 2026.
Hasbro Lifts Outlook as Revenue Rises
Hasbro raised its full-year outlook after swinging to a profit and logging higher revenue in the second quarter, driven by continued strength in its Wizards of the Coast and digital-gaming segment.
Hasbro reports Q2 adjusted EPS $1.28, consensus $1.13
Reports Q2 revenue $1.14B, consensus $1.07B. “Hasbro (HAS) posted another quarter of topline growth, led by Wizards of the Coast,” said CEO Chris Cocks. “Magic: The Gathering eclipsed $500 million…
Hasbro raises 2026 revenue growth view to 5%-7% from 3%-5%, consensus $4.99B
2025 revenue was $4.7B. Raises 2026 adjusted EBITDA view to $1.45B-$1.50B from $1.40B-$1.45B and adjusted operating margin view to 25%-26% from 24%-25%.
Hasbro raises annual forecasts on digital gaming demand boost
Hasbro raised its annual revenue and profit forecasts on Tuesday, betting on resilient demand for its digital gaming business and continued strength in "Magic: The Gathering" despite an uncertain co...
Hasbro Reports Second Quarter 2026 Financial Results
PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS), a leading games, IP, and toy company, today reported financial results for the second quarter 2026. "Hasbro posted another quarter of topl...
Hasbro price target lowered to $110 from $120 at Jefferies
Jefferies lowered the firm’s price target on Hasbro (HAS) to $110 from $120 and keeps a Buy rating on the shares. While the firm lowered its 2027 estimates to reflect…
Hasbro price target lowered to $105 from $115 at BofA
BofA analyst Andrew Didora lowered the firm’s price target on Hasbro (HAS) to $105 from $115 and keeps a Buy rating on the shares ahead of the company reporting Q2…
Hasbro announces new licensing partnership with Nintendo
Hasbro (HAS) announced a new licensing partnership with Nintendo (NTDOY) to create products based on the popular Legend of Zelda franchise. This multi-year collaboration is set to begin in 2027,…
Hasbro price target lowered to $100 from $120 at Roth Capital
Roth Capital analyst Eric Handler lowered the firm’s price target on Hasbro (HAS) to $100 from $120 and keeps a Buy rating on the shares. The company remains on a…
Hasbro price target lowered to $101 from $114 at Citi
Citi lowered the firm’s price target on Hasbro (HAS) to $101 from $114 and keeps a Buy rating on the shares. The firm’s recent work on Magic the Gathering suggests…
Hasbro introduces Blooms by Play-Doh for adults
Hasbro (HAS) announced the launch of Blooms by Play-Doh, the first-ever Play-Doh line designed specifically for adults. The new collection reimagines the Play-Doh experience as an elevated way to craf...
Hasbro Introduces Blooms by Play-Doh, A New Creative Experience Designed for Adults
PAWTUCKET, R.I.--(BUSINESS WIRE)--Blooms by Play-Doh invites adults to slow down, create and display realistic floral arrangements using Play-Doh compound.