Hasbro, Inc. (HAS)

NASDAQ: HAS · Real-Time Price · USD
96.29
+1.63 (1.72%)
Feb 4, 2026, 1:06 PM EST - Market open
1.72%
Market Cap13.51B +68.9%
Revenue (ttm)4.36B +0.8%
Net Income-558.30M
EPS-3.99
Shares Out 140.34M
PE Ration/a
Forward PE18.83
Dividend$2.80 (2.91%)
Ex-Dividend DateNov 19, 2025
Volume826,450
Open95.39
Previous Close94.66
Day's Range95.04 - 97.31
52-Week Range49.00 - 97.04
Beta0.55
AnalystsStrong Buy
Price Target93.80 (-2.59%)
Earnings DateFeb 10, 2026

About HAS

Hasbro, Inc., together with its subsidiaries, operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy pro... [Read more]

Industry Leisure
Founded 1923
Employees 4,985
Stock Exchange NASDAQ
Ticker Symbol HAS
Full Company Profile

Financial Performance

Financial Statements

Analyst Summary

According to 10 analysts, the average rating for HAS stock is "Strong Buy." The 12-month stock price target is $93.8, which is a decrease of -2.59% from the latest price.

Price Target
$93.8
(-2.59% downside)
Analyst Consensus: Strong Buy
Stock Forecasts

News

Hasbro and Amazon MGM Studios Join Forces to Launch New Voltron Movie Toys

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, a leading games, IP and toy company, today announced a new licensing collaboration with Amazon MGM Studios to produce action figures, toys and roleplay for th...

5 hours ago - Business Wire

Hasbro and Legendary Entertainment Enter the Ring for Epic Street Fighter™ Toy Collaboration Ahead of Highly Anticipated New Film

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, a leading games, IP and toy company, today announced a new licensing partnership with Legendary Entertainment timed to the highly anticipated live-action Stre...

2 days ago - Business Wire

Hasbro to Announce Fourth Quarter and Full Year 2025 Earnings on February 10, 2026

PAWTUCKET, R.I.--(BUSINESS WIRE)---- $HAS #HASearnings--Hasbro to Announce Fourth Quarter and Full Year 2025 Earnings on February 10, 2026.

14 days ago - Business Wire

Hasbro Investigation Initiated: Kahn Swick & Foti, LLC Investigates the Officers and Directors of Hasbro, Inc. - HAS

NEW YORK and NEW ORLEANS, Jan. 20, 2026 /PRNewswire/ -- Former Attorney General of Louisiana, Charles C. Foti, Jr., Esq.

14 days ago - PRNewsWire

Hasbro Announces Additions to Board of Directors

PAWTUCKET, R.I.--(BUSINESS WIRE)---- $HAS--Hasbro Announces Additions to Board of Directors.

15 days ago - Business Wire

Could retail actually rebound in 2026? These are the chains — and trends — to watch.

Beyond the biggest chains, the past few years have largely been ones to forget for retailers, as shoppers have remained wary about spending amid a battle with higher living costs. Yet some analysts se...

4 weeks ago - Market Watch

Hasbro's Secret Weapon for Training Its Next Leaders: A Board Game

Up-and-coming managers role play as CEOs in an in-house strategy game that tests their mettle for decision making

4 weeks ago - WSJ

Hasbro won't use AI to make Magic cards

Hasbro's top-selling game, Magic: The Gathering is played with thousands of cards, many of which have become collector's items. On Bloomberg Chief Future Officer, CFO and COO Gina Goetter tells Matthe...

6 weeks ago - Bloomberg Markets and Finance

Gina Goetter's journey from Harley-Davidson to Hasbro

Hasbro CFO and COO Gina Goetter previously held the CFO position at another iconic American company: Harley-Davidson. On Bloomberg Chief Future Officer, she tells Matt Miller how she's formed personal...

6 weeks ago - Bloomberg Markets and Finance

Changing the Game: Hasbro's Strategic Transformation

Chief Financial Officers now play a critical role in shaping corporate strategy and positioning organizations to meet future challenges. This episode profiles Gina Goetter, CFO and COO of Hasbro.

6 weeks ago - Bloomberg Markets and Finance

Wizards -- The 'Magic' Behind Hasbro's Return to Growth

With traditional toy and game sales lagging, Hasbro has found a growth engine in roleplaying games such as Dungeons and Dragons, trading card games like Magic: The Gathering, and a growing portfolio o...

6 weeks ago - Bloomberg Markets and Finance

How Hasbro's Meeting the Tariff Challenge

Tariffs on imports from China have hit US toy and game companies hard, with Hasbro estimating a $60M impact on net profit in 2025. On Bloomberg Chief Future Officer, CFO/COO Gina Goetter tells Matt Mi...

6 weeks ago - Bloomberg Markets and Finance

Hasbro's move from toys to gaming

Hasbro's new "playing to win" strategic plan aims to transform a traditional toy company to a digital and video games. CFO and COO Gina Goetter tells Matt Miller the new direction is potentially "risk...

7 weeks ago - Bloomberg Markets and Finance

How tariffs changed the game for Hasbro

The Trump tariffs of 2025 have hit US toy and game companies hard. On the latest Bloomberg Chief Future Officer, Hasbro CFO and COO Gina Goetter and CEO Chris Cocks break down how the company has cope...

7 weeks ago - Bloomberg Markets and Finance

WIZARDS OF THE COAST AND INVOKE UNVEIL WARLOCK, AN ORIGINAL DARK FANTASY ADVENTURE SET IN THE WORLD OF DUNGEONS & DRAGONS

RENTON, Wash. & MONTREAL--(BUSINESS WIRE)--Wizards of the Coast, a subsidiary of Hasbro Inc. (NASDAQ: HAS), today announced WARLOCK: DUNGEONS & DRAGONS, an original third person single-player action-a...

7 weeks ago - Business Wire

A HERO RISES IN THE NEW TRAILER FOR EXODUS

RENTON, Wash. & AUSTIN, Texas--(BUSINESS WIRE)--Wizards of the Coast and Archetype Entertainment today debuted the new trailer for EXODUS™ at The Game Awards. The trailer provides fans with a more in-...

7 weeks ago - Business Wire

Top Toy Brand LITTLEST PET SHOP Signs Global YouTube Sensation

Like Nastya as New Brand Partner BOCA RATON, Fla. , Nov. 10, 2025 /PRNewswire/ -- LITTLEST PET SHOP, the iconic collectible toy brand known for inspiring creativity and storytelling through its quirky...

3 months ago - PRNewsWire

Hasbro: On Track To Deliver A Solid FY2026 Performance

Hasbro Inc. (HAS) remains a Buy as both WOTC and Consumer Products segments show strong growth momentum and improving outlook. WOTC's 42% revenue growth, driven by Magic: The Gathering and successful ...

3 months ago - Seeking Alpha

'KPop Demon Hunters' is boosting more than just Netflix: Korean music, politics ride the craze

Netflix's "KPop Demon Hunters" has delivered a boost to K-pop music and the "Big Four" stocks in the space: HYBE, JYP Entertainment, SM Entertainment and YG Entertainment. Analysts say the popularity ...

Other symbols: NFLXMAT
3 months ago - CNBC

10 High-Yield Dividend Stocks for a Rocky Market

One way to protect yourself, according to CFRA chief investment strategist Sam Stovall, is to target shares with high dividend yields.

Other symbols: CMCSAEOGIVZOMCXOM
3 months ago - Barrons

Mattel, Hasbro Could Win As Toy Retailers Scramble to Stock Up for Holiday

Both companies had a soft third quarter due to customers' changing buying habits. The fourth quarter looks brighter.

Other symbols: MAT
3 months ago - Barrons

Hasbro Revenues Rise Even as Shoppers are ‘Watching Their Wallets'

Hasbro saw quarterly revenues rise amid delayed holiday orders and diminished spending among some consumers. The toy and game maker reported earnings Thursday (Oct. 23) showing an 8% increase in reven...

3 months ago - PYMNTS

Hasbro CEO Talks “Really Cool” ‘Kpop Demon Hunters' Netflix Toy Deal, Says “45 To 50” Film & TV Projects Now In Development

Hasbro posted better-than-expected third-quarter results despite some disruptions to its retail business and offered some updates on its “asset-light” entertainment approach. Total revenue for the per...

3 months ago - Deadline

Hasbro Lifts Outlook as Holiday Orders Accelerate

The company now expects revenue to grow in the high-single digits, compared with a prior outlook of mid-single digit growth, amid a pickup in orders from retailers.

3 months ago - WSJ

Hasbro, Inc. (HAS) Q3 2025 Earnings Call Transcript

Hasbro, Inc. (NASDAQ:HAS) Q3 2025 Earnings Call October 23, 2025 8:30 AM EDT Company Participants Frederick Wightman - Vice President of Investor Relations Chris Cocks - CEO & Director Gina Goetter -...

3 months ago - Seeking Alpha