Hasbro, Inc. (HAS)

NASDAQ: HAS · Real-Time Price · USD
99.30
+1.03 (1.05%)
Feb 24, 2026, 2:44 PM EST - Market open
Market Cap13.94B +67.5%
Revenue (ttm)4.70B +13.7%
Net Income-322.40M
EPS-2.30
Shares Out 140.34M
PE Ration/a
Forward PE17.47
Dividend$2.80 (2.85%)
Ex-Dividend DateFeb 18, 2026
Volume450,833
Open98.98
Previous Close98.27
Day's Range98.81 - 100.47
52-Week Range49.00 - 106.98
Beta0.55
AnalystsStrong Buy
Price Target103.90 (+4.63%)
Earnings DateFeb 10, 2026

About HAS

Hasbro, Inc., together with its subsidiaries, operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy pro... [Read more]

Industry Leisure
Founded 1923
Employees 4,985
Stock Exchange NASDAQ
Ticker Symbol HAS
Full Company Profile

Financial Performance

Financial Statements

Analyst Summary

According to 10 analysts, the average rating for HAS stock is "Strong Buy." The 12-month stock price target is $103.9, which is an increase of 4.63% from the latest price.

Price Target
$103.9
(4.63% upside)
Analyst Consensus: Strong Buy
Stock Forecasts

News

Under mounting toy pressures, Hasbro has a secret sauce that Mattel hasn't matched

Hasbro and Mattel have flip-flopped dominance in the toy industry for decades, jockeying for the most coveted master licenses to put new fan favorites on store shelves. But as the industry recovers fr...

3 days ago - CNBC

Retailers could win big on a repeal of Trump's tariffs. Here's why the stocks aren't rising.

Target, Nike and Hasbro stand to be big beneficiaries as the SCOTUS ruling could lower costs, analysts say, but stocks of retail giants like Walmart and Costco fell.

4 days ago - Market Watch

Hasbro Is ‘Inspiring a Lifetime of Play' at 2026 Toy Fair® With Premier Collaborations, Entertainment Announcements and New Products

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, a leading games, IP and toy company, returns to the North American International Toy Fair® at the Javits Convention Center in New York (February 14-17, 2026) ...

10 days ago - Business Wire

Hasbro CEO: AI is "pretty magical."

"We think we're going to be able to save about a million people-hours worth of work over the next 12 months," Hasbro CEO Chris Cocks says on AI.

11 days ago - Yahoo Finance

20 stocks of companies that delivered a double dose of growth this earnings season

Companies in the S&P 500 achieving double-digit sales growth while improving profit margins include Palantir, Micron, Boeing and Alphabet.

Other symbols: APHBACAHDVAFICOGLWGOOG
13 days ago - Market Watch

Top 2 Consumer Stocks That May Fall Off A Cliff This Quarter

As of Feb. 11, 2026, two stocks in the consumer discretionary sector could be flashing a real warning to investors who value momentum as a key criteria in their trading decisions.

Other symbols: MAR
13 days ago - Benzinga

A tale of two toymakers: Mattel craters, while Hasbro's digital pivot delivers

Mattel and Hasbro both delivered disappointing forecasts for 2026. But Hasbro shares rose as much as 9% on Tuesday on the strength of its digital gaming business, and Mattel stock sank 30% premarket o...

Other symbols: MAT
13 days ago - Reuters

Markets Get This Warning From Mattel, Hasbro Earnings. It's a Problem for the Fed.

Ford's new tariff hit caps off weak fourth quarter, Robinhood clouded by crypto turmoil, oil prices rise, and more news to start your day.

Other symbols: MAT
13 days ago - Barrons

Mattel Stock Plunges 30% After Earnings. Rival Hasbro Soared In a Very Different Toy Story.

Mattel and Hasbro both reported earnings but the stock market reaction has been very different.

Other symbols: MAT
13 days ago - Barrons

Hasbro Stock Hits 6-Year High As Company Touts ‘Harry Potter', ‘Kpop Demon Hunters', ‘Voltron' Toy Deals

Hasbro shares jumped 7.5% Tuesday to hit a 6-year high on the company's stellar fourth-quarter earnings and rosy 2026 outlook. In its report on October-to-December financials and a conference call wit...

13 days ago - Deadline

Hasbro, Inc. (HAS) Q4 2025 Earnings Call Transcript

Hasbro, Inc. (HAS) Q4 2025 Earnings Call Transcript

14 days ago - Seeking Alpha

Hasbro Believed In Magic. Now It's Seeing The $2 Billion Reward

Hasbro is doubling down on magic and wizards and that strategy is paying off.

14 days ago - Forbes

Basic Fun! Embarks on New Adventure with the DUNGEONS & DRAGONS Questers Toy Line

Designed for Gen Alpha, the DUNGEONS & DRAGONS Questers Toys will Debut at Retail in July 2026 BOCA RATON, Fla., Feb. 10, 2026 /PRNewswire/ --  Basic Fun!

14 days ago - PRNewsWire

Hasbro signs deal with Warner Bros Discovery for 'Harry Potter' toys, games

Hasbro and Warner Bros Discovery's global consumer products division on Tuesday announced a multi-year partnership to create toy and games based on the "Harry Potter" universe.

Other symbols: WBD
14 days ago - Reuters

Hasbro and Warner Bros. Discovery Global Consumer Products Announce Multi-Year Partnership to Bring the “Harry Potter” Universe to Life Through Licensed Toys & Games

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, a leading games, IP and toy company, today announced a new multi-year licensing partnership starting in 2027 with Warner Bros. Discovery Global Consumer Produ...

14 days ago - Business Wire

Hasbro Swings to Profit as Revenue Jumps

Hasbro swung to a fourth-quarter profit as revenue jumped, after ongoing strength across its Wizards of the Coast business helped fuel business over the holiday season.

14 days ago - WSJ

Hasbro forecasts annual revenue below estimates amid economic uncertainty

Hasbro on Tuesday forecast annual revenue below Wall Street estimates, as the toy maker grapples with consumers pushing back on non-essential purchases, including toys, due to economic uncertainty.

14 days ago - Reuters

Hasbro Reports Fourth Quarter and Full Year 2025 Financial Results

PAWTUCKET, R.I.--(BUSINESS WIRE)---- $HAS #HASQ4--Hasbro Reports Fourth Quarter and Full Year 2025 Financial Results.

14 days ago - Business Wire

Hasbro and Amazon MGM Studios Join Forces to Launch New Voltron Movie Toys

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, a leading games, IP and toy company, today announced a new licensing collaboration with Amazon MGM Studios to produce action figures, toys and roleplay for th...

20 days ago - Business Wire

Hasbro and Legendary Entertainment Enter the Ring for Epic Street Fighter™ Toy Collaboration Ahead of Highly Anticipated New Film

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, a leading games, IP and toy company, today announced a new licensing partnership with Legendary Entertainment timed to the highly anticipated live-action Stre...

22 days ago - Business Wire

Hasbro to Announce Fourth Quarter and Full Year 2025 Earnings on February 10, 2026

PAWTUCKET, R.I.--(BUSINESS WIRE)---- $HAS #HASearnings--Hasbro to Announce Fourth Quarter and Full Year 2025 Earnings on February 10, 2026.

4 weeks ago - Business Wire

Hasbro Investigation Initiated: Kahn Swick & Foti, LLC Investigates the Officers and Directors of Hasbro, Inc. - HAS

NEW YORK and NEW ORLEANS, Jan. 20, 2026 /PRNewswire/ -- Former Attorney General of Louisiana, Charles C. Foti, Jr., Esq.

4 weeks ago - PRNewsWire

Hasbro Announces Additions to Board of Directors

PAWTUCKET, R.I.--(BUSINESS WIRE)---- $HAS--Hasbro Announces Additions to Board of Directors.

5 weeks ago - Business Wire

Could retail actually rebound in 2026? These are the chains — and trends — to watch.

Beyond the biggest chains, the past few years have largely been ones to forget for retailers, as shoppers have remained wary about spending amid a battle with higher living costs. Yet some analysts se...

7 weeks ago - Market Watch

Hasbro's Secret Weapon for Training Its Next Leaders: A Board Game

Up-and-coming managers role play as CEOs in an in-house strategy game that tests their mettle for decision making

7 weeks ago - WSJ