Good morning, and welcome to the Hasbro Third Quarter 2022 Earnings Conference Call. At this time, all parties will be in listen-only mode. A brief question-and-answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star zero from your telephone keypad. Today's conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I'd like to turn the call over to Ms. Debbie Hancock, Vice President of Investor Relations. Please go ahead.
Thank you, and good morning, everyone. Joining me today are Chris Cocks, Hasbro's Chief Executive Officer, and Deb Thomas, Hasbro's Chief Financial Officer. Today, we will begin with Chris and Deb providing commentary on the company's performance. We will take your questions. Eric Nyman, Hasbro's President and Chief Operating Officer, Cynthia Williams, President of Wizards of the Coast and Digital Gaming, Darren Throop, President and CEO of eOne, and Steve Bertram, President, eOne Film and TV, will join for the Q&A portion of the call. Our earnings release and presentation slides for today's call are posted on our investor website. The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures which exclude these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the press release and presentation.
Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share. Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make forward-looking statements concerning management's expectations, goals, objectives, and similar matters. There are many factors that could cause actual results or events to differ materially from the anticipated results or other expectations expressed in these forward-looking statements. These factors include those set forth in our annual report on Form 10-K, our most recent 10-Q, in today's press release, and in our other public disclosures. We undertake no obligation to update any forward-looking statements made today to reflect events or circumstances occurring after the date of this call. I would now like to introduce Chris Cocks. Chris?
Thank you, Debbie, and good morning. We expected Q3 to be our most challenging quarter of 2022 based on product release and ship timings in our consumer products segment, as well as release cadences in our games and entertainment businesses. Revenue for the quarter was $1.68 billion, down 12% in constant currency and down 15% at actual rates vs 2021. Adjusted operating profit was $271 million or a 16.1% OP margin, down 31%. Revenues were impacted due to innovation timing, including later product releases in Nerf and Games this year vs last, accelerated direct import shipments in our consumer products segment, which shifted revenues from Q3 to Q2, and a release calendar more heavily Q2 and Q4-weighted for our Wizards and digital gaming and entertainment businesses.
We've also seen the average consumer become increasingly price-sensitive as the year has progressed, impacting point-of-sale trends. Promotions and entertainment-fueled demand have become increasingly important and will be key in the quarters ahead. For instance, our most recent Prime Day last week saw Hasbro volume increase mid-double digits year-over-year among the top toy and game performances. The ongoing growth of key brands like Peppa Pig and My Little Pony speak to the power of driving great entertainment to reach audiences and inspire demand. In Q4, we will be kicking off an unprecedented lineup of entertainment, starting with Marvel Studios' Black Panther: Wakanda Forever and extending well into 2023. Operating profit margins were impacted by a combination of more aggressive closeout actions in consumer products and the shift in mix of deliveries in our Wizards and digital gaming and entertainment segments.
For Q4, we are projecting Hasbro's revenue to be approximately flat on a constant currency basis, buoyed by growth in My Little Pony, Peppa Pig, Marvel, Starting Lineup, and key gaming brands, in particular, our Wizards and Digital Gaming segment behind one of our best Q4 Magic slates ever as we kick off the brand's 30th anniversary and celebrate Hasbro's first-ever $1 billion brand. Fourth quarter adjusted operating profit for the company is expected to improve by mid-double digits year-over-year, driven by a more favorable product mix, improvements in distribution, disposal of low-profit non-core businesses, and the impact of our new operational excellence program we announced at our Investor Day on October fourth. For the year, we are expecting revenues for Hasbro to be flat to slightly down on a constant currency basis.
We continue to expect adjusted operating profit margin to increase 50 basis points to 16%. We also expect inventory levels to be up low single digits year-over-year. We have a strong balance sheet and a plan that accelerates cash generation going forward. Deb will speak to this in more detail shortly. At our Investor Day, we introduced our new strategic approach to our Blueprint 2.0, which positions us to accelerate growth with a focus on games, digital, and direct, and demonstrates our commitment to deliver superior shareholder return with a plan to grow adjusted operating profit by 50% by year-end 2025. This profit improvement will be driven by a focus on fewer, bigger brands with billion-dollar potential, growing our high-profit games and licensing businesses, and driving significant savings via our operational excellence program.
This initiative will help us drive $250 million-$300 million of annual run rate savings by year-end 2025, including a $50 million run rate level already achieved in 2022 that is helping to fuel our bottom-line growth in Q4. This management team isn't satisfied with our performance in Q3. Our new plan has already begun and will gather momentum over the coming quarters. Our high-margin games business is on track for growth in Q4, anchored by a must-have Magic lineup, including the first time our fans can buy the iconic card, the Black Lotus, in over 25 years. We added the viral sensation Wordle: The Party Game for fans of all ages to our industry-leading games portfolio for this holiday. We are innovating in key brands like Nerf with our new gel-fire blasters for fans 14 and older.
We will extend our growing leadership in high-margin, high-potential categories like preschool with leading brands, including Peppa Pig and our products for Marvel's Spidey and His Amazing Friends, as well as creativity with Play-Doh, brands where we have revenue and POS momentum, like the already hot-selling Play-Doh Ice Cream Truck. We will drive a multi-quarter flywheel of momentum with one of our best entertainment lineups ever, starting this November with Marvel Studios' Black Panther: Wakanda Forever and extending into 2023 with six more blockbuster films and 20 scripted and unscripted shows we are merchandising behind, including the upcoming Hasbro event films Dungeons & Dragons: Honor Among Thieves in March and Transformers: Rise of the Beasts in June. The plan we laid out earlier this month has us on path to drive growth and accelerated profits through focus and scale and enhanced operational excellence.
We are concentrating on the brands that give us the biggest growth potential and where we can truly lead and innovate in the category. We will license out brands where we can make a greater return through a partner model, in some cases, extracting value from dormant assets, and we will exit businesses that don't drive branded entertainment through our Blueprint 2.0. We will pair this operational discipline and entertainment-fueled innovation with a continued emphasis on returning cash to shareholders and driving superior long-term shareholder returns. Hasbro's commitment to our category-leading dividend is rock solid, and when paired with the potential of our brands, the growing impact of our operational excellence program, and an outstanding entertainment lineup, we believe it positions Hasbro as an exceptional value for shareholders with strong near and long-term potential returns.
With that, I will turn it over to our Chief Financial Officer, Deb Thomas. Deb?
Good morning, everyone. The third quarter results reflect the timing shifts we forecasted since early in the year. These include release timing for Magic: The Gathering card sets, entertainment deliveries, and several product launches in key brands happening in early fourth quarter, as well as a shift in retail promotional periods. Foreign exchange has negatively impacted revenue by $104 million year to date, with $54 million of that impact in the third quarter. As we've projected, the macro environment for the consumer has been challenging, increasingly so as the year has progressed. As we shared earlier this month, we've set an aggressive and achievable plan to drive profitable growth over both the near and long term. We're focusing on fewer brands where we see the biggest potential.
Essential in the delivery of this plan is an operational excellence program to deliver $250 million-$300 million in annualized run rate cost savings by year-end 2025. We recorded a $55.3 million charge this quarter associated with the implementation of this program, primarily from the impairment of assets from non-core businesses we're exiting within the entertainment segment, as well as severance and employee-related costs. We continue to believe we can deliver a 16% adjusted operating profit margin for this year. This reflects the favorable mix of revenue and leaning into above-average margin businesses like Wizards and Digital Gaming, including the continued activation of D&D Beyond, which is expected to be earnings accretive in Q4. We couple this with a heightened focus on bottom-line discipline, including the operational excellence savings we're driving across our business.
Our balance sheet remains strong and is well-positioned to meet demand in the fourth quarter. Our early commitment to inventories impacted our cash generation in the near term. The quarter-end cash balance was $551.6 million compared to $1.2 billion in last year's third quarter, with operating cash flows year to date of $262.2 million. Cash is at a lower than historical level, and this is typically the low point in our cash balances during the year. We expect a lower cash balance this year than 2021, as we have returned $125 million to shareholders through share repurchase, paid $289 million in dividends thus far, bolstered our digital strategy with a $146 million acquisition of D&D Beyond, and repaid $73 million of long-term debt.
Incremental year-over-year promotional activity is occurring behind our key holiday toy and game items to drive our newest innovation while also reducing inventory on-hand at Hasbro and at retail. Overall, our inventory continues to be of high quality, but our goal is to work down the balance by year-end, and you'll see that in our outlook and results. While cash at year-end is projected to be below historical levels, our go-forward plan accelerates our cash generation with a high-end target of $1 billion in operating cash flow next year, increasing annually off that level as we move forward toward our 2027 targets. We remain committed to delevering our balance sheet, maintaining our investment grade rating, and are on track to meet our debt-to-EBITDA target of 2-2.5x next year.
We continue to return cash to you, our shareholders, through our dividend program and anticipate increasing share repurchase in future years. Looking more closely at the quarter, operating profit declined in dollars and as a percentage of revenue from the same period last year. This primarily reflects lower gross margin on lower revenue. This is largely in our consumer products business, which incurred a greater amount of sales allowances in the third quarter of this year vs last, lowering net revenues and higher product costs. Additionally, we increased provisions on some slower moving inventory in certain markets. The impact of foreign exchange had a pass-through effect of -3% on gross margin due to translation. These factors are reflected in a 380 basis point increase in cost of sales to revenue that was partially offset by lower program amortization on lower entertainment deliveries.
Lower entertainment deliveries in the quarter also resulted in lower royalties. Product development increases reflect investment in key talent, particularly within Wizards of the Coast and digital gaming. Advertising was down vs Q3 of last year, which included spend behind the My Little Pony movie, and we shifted our consumer product advertising spend closer to the holiday and closer to retailers' planned promotional periods. Adjusted intangible amortization increased, reflecting the D&D Beyond acquisition. This added $1.7 million in the quarter and is forecasted to be $7.5 million next year. SD&A dollars declined in the quarter on an adjusted basis, but increased as a percentage of revenue. Below operating profit, non-operating income was $13.2 million, up from an expense of $1.2 million last year.
This was primarily the result of a favorable net gain on foreign exchange, which we do not expect to repeat in Q4. Last year's third quarter, we had a $9.1 million cost from the early repayment of debt. The underlying adjusted tax rate, excluding discrete items, was 19.9% vs 23.4% last year. We expect the full year underlying rate in a range of 20.5%-21.5%. Looking at our segments, Wizards of the Coast and Digital Gaming revenues declined 13% in constant currency. Tabletop revenues declined 9% as a result of release timing, but are up 5% through the first nine months of the year. As Cynthia said earlier this month, we're forecasting double-digit growth for Magic: The Gathering this year, led by strong growth in tabletop.
Digital and licensed gaming declined 37% based on release timing and reflecting the difficult comparison with the launch of the premium game Dark Alliance and the tail end of the launch impact from Magic: The Gathering Arena Mobile last year. We continue to invest in digital gaming initiatives and talent to support long-term growth in the segment. Operating profit of $102.2 million was down 36%. This reflects the revenue decline, higher costs in paper and freight, and incremental royalty expense with new Universes Beyond sets like Warhammer 40,000. We've also added the amortization of D&D Beyond I spoke to earlier. These costs were partially offset by lower launch-related product development, advertising, and depreciation associated with Dark Alliance that released in 2021.
For the full year, on a constant currency basis, we expect high single-digit revenue growth with operating profit margin over 40%, down from 42.5% for full year 2021, as we continue investing for long-term growth in these valuable brands. Consumer product segment revenues decreased 6%, excluding a negative $40 million impact of foreign exchange, $31.1 million of which was in Europe. Latin America grew 15% and Asia Pacific was up 10%. This growth was more than offset by a 14% decline in North America and an 11% decline in the European region, which was flat absent foreign exchange. As a reminder, for the full year 2021, our revenue in Russia was $115 million, with approximately 70% earned in the second half of the year.
We do not have this revenue and associated operating profit in 2022. The segment's 31% decline in adjusted operating profit is the result of lower revenue, higher allowances, price adjustments related to closeouts, and obsolescence expense associated with moving higher inventory levels. For the full year, revenue is expected to decline low single digits from full year 2021 in constant currency, with operating profit margin down slightly from 2021's 10.1%. From a brand perspective, each brand portfolio category in the segment, Franchise Brands, Partner Brands, Hasbro Gaming and Emerging Brands declined in the quarter. Key growth franchises Peppa Pig and Play-Doh were up, growing revenue and point of sale. My Little Pony consumer product revenue and POS grew a year after the movie debuted.
Hasbro products from Marvel and Star Wars positively contributed to revenue and POS in the quarter. Where we've had our most challenging comps are Nerf and Hasbro Gaming, two important areas where we have long-term growth plans. Chris spoke to several important new initiatives in these brands for the holiday, and the team shared longer-term plans earlier this month at our Investor Day. Entertainment segment revenues reflected the anticipated timing of deliveries and were down 34% in constant currency. Film and TV revenue declined 26%. Last year, we released films Come From Away and Finch direct to streaming and did not have any comparable films this year. Also, Yellowjackets is later this year vs last.
Family Brands revenue declined 78%, primarily due to the delivery of My Little Pony: A New Generation in the third quarter of 2021, which did not have a comparable film release this year. We have significant fourth quarter entertainment revenue for scripted TV, including The Rookie, The Rookie: Feds, Yellowjackets, and Cruel Summer, and the launch of Transformers: EarthSpark on Nickelodeon and Paramount+, as well as continued animation from My Little Pony, Peppa Pig, and PJ Masks. Adjusted operating profit decreased 86% on the lower revenues and the mix of content. This was partially offset by reductions in program amortization expense, lower advertising vs the My Little Pony movie release, and lower royalty expense.
For the full year, on a constant currency basis and excluding music, we expect revenue to decline in the mid-single digits as we divest of certain non-core businesses and certain deliveries of scripted TV and film releases move to the first quarter of 2023. Adjusted operating profit is expected to be in line with or slightly up from last year's adjusted operating profit margin absent music of 7.8%. In closing, we're focused on driving our business in the fourth quarter to meet consumer demand, end the year with clean inventories and to achieve our run rate cost savings. We expect full year revenue to be flat to down slightly in constant currency and to expand adjusted operating profit margin by 50 basis points to 16%. This also sets us up for growth we're planning in 2023 and beyond.
We have a plan that builds on our strengths in branded entertainment, in gaming, and in our direct-to-consumer relationships. We have the brands, the team, and the strategy to successfully execute this plan. I'll now turn it back to Chris.
Thanks, Deb. Before we turn to Q&A, let me take a minute to recognize Darren Throop. Today is Darren's last earnings call as he's leaving Hasbro at the end of the year. Darren grew eOne into an accomplished studio with strong talent, a rich library of content, and production capabilities across mediums. Over the past few years, he has served an invaluable role in the integration of eOne with Hasbro during an unprecedented environment. The D&D film next year and the robust pipeline in development is the direct result of his hard work. Thank you, Darren, for your leadership, and we wish you tremendous success in the future. Now we will take your questions.
Thank you. We'll now be conducting the question and answer session. If you'd like to ask a question at this time, please press star one from your telephone keypad and a confirmation tone will indicate your line is in the question queue. You may press star two if you would like to move your question from the queue. For participants that are using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. One moment please while we poll for questions. Thank you. Our first question today comes from the line of Eric Handler with MKM Partners. Please proceed with your questions.
Good morning. Thanks for the question. I guess, start with Eric. Wonder if you could talk a little bit about the state of retail right now. Last quarter, we had a bunch of pull forwards with direct shipment. This quarter, we're talking about, you know, higher allowances and promotional activity. Are a lot of the issues just isolated with Nerf and gaming, or is there some sort of broader macro situation going on here?
Well, Eric, hey, first off, thanks for the question, and good morning. I will turn it over to Eric, as you asked. Generally speaking, we're seeing a great partnership with our retail partners. We have a very high percentage of our promotions and advertising budget focused on Q4 with our new innovation coming out. We remain optimistic about what our prospects look like for that new innovation and what it sets us up for 2023 and beyond. Eric, I'll turn it over to you for the balance.
Sure. Thanks, Eric, for the question. You know, maybe just to build on what Chris is saying, Eric. You know, as we roll into Q4, we talked about how, specifically for Hasbro, our big innovations were back half loaded. We feel very positive about the innovations that we recently launched. If you look at retail right now, you know, we started off quarter four with a big promotion with Amazon, where they did their Prime Day early access sale, and Hasbro performed very strongly. You know, I think you will see a promotional environment in Q4. We've built excellent programs around the world with all of our retail partners, and I expect that we'll continue to see POS momentum as we go forward.
Great. Just as a follow-up, going on a completely different topic, you know, as we look to next year and the opportunities for growth for Dungeons & Dragons, you know, today, D&D, correct me if I'm wrong, you know, has been mainly a North American-driven product. We'll have a global movie launch for the brand. Wondering if you could talk about some of your international growth strategies and how where you think you can attack best and sort of expanding the addressable market for the game.
Yeah. We're certainly bullish about D&D's prospects. The film has had a fantastic introduction at Comic-Con. You know, I think it's one of the highest viewed trailers that Paramount has ever released. There's a nice buzz about it, both at Comic-Con and on the general internet and among fans. We think that's gonna be a great launching platform for international expansion and category expansion across licensing, merchandising, digital games, as well as driving the core business. I think I'll turn this one over to Eric, and then, Cynthia, if you have anything to add, feel free, about the international dimension to Eric's question.
Sure. Yeah, Eric, you know, I think we talked a bit at Investor Day how we see this event, you know, the scale to be determined, but similar to how we saw Transformers when we launched theatrical behind that brand in 2007. We have a great expansion across new categories of product where, you know, Cynthia has done with, you know, along with the Wizards team, a terrific job in the publishing genre. We're really excited about expanding D&D behind the theatrical launch into action figures. We have a terrific line that the teams put together. We have a line of Nerf products that we're very proud of, as well as core games. You'll see D&D go into more of a board game genre for the first time with Hasbro.
We do feel really positive about the category expansion and, with that, geographic expansion. As you can imagine, the teams around the globe are very motivated to make sure that we have a positive win on the board with D&D in Q1 of next year. Cynthia, do you wanna add anything to that?
Yeah. The one thing I would add is when you think about Dungeons & Dragons Beyond and it being the premier digital toolset for D&D, it gives us a great opportunity to expand both internationally, but also the tools and capabilities we give all of our players. It's gonna give us a wonderful opportunity to monetize more of our player base than the Dungeon Masters that we are monetizing today.
Great. Thank you very much.
Our next question comes from the line of Arpiné Kocharian with UBS. Please proceed with your question.
Hi. Good morning. Thanks for taking my question. I have a quick clarification maybe. The guidance for full year before today implied Q4 could be down 3% to up 6%, which at midpoint would imply some growth in Q4, and today, revenue guidance is flat year-over-year. Did something actually change in your outlook vs what you said on Analyst Day, or there's actually no change how you were seeing Q4 to play out? How to look at it from where we sit? I have a quick follow-up.
No problem. Good morning, Arpiné. Thanks for the question. Our outlook has not changed since our Investor Day. You know, we continue to feel like there's a lot of green shoots in the portfolio. There's some exciting innovation coming out across Nerf, across games, a ton of innovation coming out on Magic: The Gathering, our first billion-dollar brand. You know, our approximately flat guidance just looks at kind of all factors put together, inclusive of what the macroeconomic environment looks like and what the state of the consumer looks like.
Thank you. In the slides, you noted expectations of North America POS improvement. Does that mean you've started seeing some improvement outside of those two days of Prime Day, overall, or expect Q4 to record overall improvement when all said and done vs Q3? Because, you know, to finish inventory up, low single digits, say up 2% would mean positive POS in Q4. Am I actually calculating that correctly? Am I thinking about it correctly that you need to see sort of POS from close to positive in Q4?
Yeah. There's two components to inventory. There's Wizards of the Coast and digital, which, you know, we have a lot of set releases coming out, so there'll be some decline in inventory there that should be fairly significant. Then there's what our consumer products team is doing. I'm gonna turn it over to Eric to talk about recent POS trends that we're seeing across the G5 markets in North America.
Yeah. Thanks, Chris. Thanks, Arpiné. Yeah, with regards to, you know, POS and market share, we talked quite a bit at Investor Day about how Q4 was, you know, really our focus, and we're back half loaded with regards to innovation. We're seeing, as Chris mentioned, good green shoots at this point, in addition to just Amazon and the Prime Day Early Access sale. For example, across the, you know, the EU five, Australia, you know, our market share and POS trends are improving flat to slightly up over the last month. We're also seeing the same level or different levels, but positive improvement in the U.S. over the past several weeks. You know, that's something that we're obviously motivated to continue to build on.
It should be noted, 67% of our advertising-
Yeah.
Promotional budget is in the remaining, you know, what, 12 weeks left of the year.
Q4.
We've seen a highly promotion-sensitive environment. Actually, you know, the markets where we're seeing the best share trends are where we've started a little earlier on that promotion.
Thank you very much. This is super helpful. Thanks.
Sure.
Our next question is from the line of Drew Crum from Stifel. Please proceed with your questions.
Okay, thanks. Hey, guys. Good morning. I have two questions on Wizards. Maybe to start, you know, last quarter, you suggested the segment would perform at the upper end of your guidance range, which was low double digits growth. Today, you're suggesting high single digits growth. You know, what has changed vs the previous commentary? Is this a business that's seeing any sensitivity around price that you alluded to earlier? And then I have a follow-up.
Yeah. I'll take that, and Cynthia, feel free to fill in anything that I might not cover. You know, we're continuing to see the Wizards of the Coast business performing well, you know, particularly the Magic business, which, you know, year to date is up 5%, whereas the general games category are down as low as much as -8%, depending on which source you look at. Magic is a great fan base, very resilient, and we find the fans in the Magic segment and in our overall collector segment, they have a great personal balance sheet and a capacity to spend, when they're motivated and driving something that they really enjoy. That's kind of like underscoring the bullishness on our outlook on Magic moving forward.
Our digital business has been a little softer year-over-year, in line with the rest of the digital gaming category. Dungeons & Dragons has performed well, but again, we don't have a comp of the premium game that we launched with Dark Alliance next year. We continue to have a little bit of play in logistics around kind of access to card stock and production, because the general trading card market, whether it's sports collectibles or playable trading cards, remains a hot and very resilient category. Cynthia, anything to add on the outlook?
No, I think the other thing I'd say is just what a great lineup we have for Q4, kicking off with this. We have Warhammer 40,000 from our Universes Beyond, The Brothers' War coming up, two strong Secret Lair, one featuring the platinum-selling music artist, Post Malone, the other being a 30th anniversary countdown kit. Of course, we've got the high-end collectible Magic 30th Anniversary Edition, which was inspired by Magic's beta set. It includes some of Magic's really iconic cards like Black Lotus. Finally, I'd say all five tentpole releases we've had this year have all done more than $100 million in revenue, and this is the first year that's happened.
Okay, thanks. Very helpful. My follow-up is more longer term focus. You know, mobile as a category has been pretty challenged over the last 18 months. You know, as you think about the next several years, is this gonna be a focal point for investment spend across the segment? Thanks.
Well, you know, as we talked at our Investor Day, we have a plan to double the size of the Wizards of the Coast and digital segment over the next 5 years, you know, by 2027. That growth will be powered by continued resilience in our tabletop business and brands like Magic and D&D. We're planning to double the percentage of the segment that's driven digitally. You know, we have a fairly balanced approach to how we think about where our digital investments are. We have a large and growing licensed business where the majority of our mobile products are done. We work with some of the best names in the business, Scopely being one very big one.
We're leaning in a lot into games as a service or game platforms as a service like we have with D&D Beyond, as well as, you know, a bunch of really high caliber studios that are building some great AAA games that we're looking forward to sharing more about over the coming quarters. You know, while the digital games market might have its ups or downs in any given quarter or any given year, I think the trend is decisively in the direction that interactive entertainment is the future of entertainment, and I like how we're positioned as a company.
Got it. Thanks, Chris.
Thank you. The next question comes from the line of Megan Alexander with JP Morgan. Please proceed with your questions.
Hi. Thanks for taking our question. I want to spend some time on consumer products and maybe how you're thinking about it, you know, beyond 4Q. Now you expect inventory up low single digits. You know, previously you had expected it flat. You know, you do talk about a lot of entertainment and innovation coming next year. But how do you think about the risk of retailer destocking, especially in the first half, as you're lapping some late arriving shipments last year? And then, you know, how should we think about the phasing of the brands you expect to exit and move to licensing revenue? Should that flow in commensurately?
Yeah. A couple of things. I'll start and then turn it over to Eric. Thanks by the way for the question, Megan. First off, in the beginning of the year, we and the entire industry were chasing inventory at retail after a difficult holiday season. It's a big reason why we pushed inventory into the Q2 period to make sure that we didn't have that again so that we could promote aggressively in Q4 like our plan is today. I think the other thing to note is we have a lot of new innovation that's very on trend that's coming out in Q4 that we think will comp very favorably in the first half of next year.
Last but not least, I think whatever happens on the macroeconomic front, we have seven blockbuster films and 20 TV shows coming out that are very front half loaded that are giving us a tremendous amount of tailwinds to be able to handle whatever curveballs that the economy might throw our way. Eric.
Yeah. I think excellent points. You know, I think if you look at the trends that we've seen, you know, Megan, we continue to believe in our lineup for 2023. You know, retailers, regardless of macro trends, you know, are always very interested in supporting and promoting our great entertainment and our partners' great entertainment. You know, at risk of repeating, when you have a lineup like ours next spring, you know, which starts with The Mandalorian 3 from our partners on Disney+.
We have all those movies that Chris talked about from Ant-Man and the Wasp: Quantumania, D&D, which we talked about already, Honor Among Thieves, Guardians of the Galaxy Vol. 3, Spider-Man: Across the Spider-Verse in June, Transformers: Rise of the Beasts later in June, Indiana Jones at the end of the month in June, turning into July, and then The Marvels, which was recently announced, on Disney+ Day by the Disney folks. That's a heck of a lineup, and we have products and great programs supporting all of them. We do expect that we'll have a really nice start to retail going through Q1 and Q2 in that midterm period that you asked about going into next year.
Awesome. I guess just to, you know, tie that all together, is it fair to expect that you believe consumer products can be up next year despite exiting some of the brands that you've talked about?
Yeah, I think that's right, Megan. When you look at what we're doing as a business, what we certainly expect is that we're going to see some, you know, good growth, particularly across our action brands next year, which is really the predominance of what I just highlighted. I also want to point out that a big reason for what we're doing from a strategic standpoint is to improve our profit story.
Certainly from a consumer product standpoint, we not only expect to have that improvement that you asked about with regards to net revenue, but we expect and will continue to focus on that operating margin expansion, which you will see from the consumer products unit next year, as we exit businesses, but also work on our operational excellence program that both Chris and Deb mentioned in their opening remarks.
Awesome. Thank you. Maybe a quick follow-up for Deb. You know, the guide implies 4Q operating margin above 3%, which isn't usually typical for your business. Is that all mix to Wizards and then the cost savings you've talked about? Or are there some additional drivers of improvement? I guess maybe more specifically, like how should we think about what's built into the guide from a cost of sales perspective, in terms of, you know, are you confident the inventory actions you've taken in 3Q are sufficient or is there further risk in 4Q?
Thanks, Megan. No, you know, as we talked about, we have a very strong mix of revenue. Much of that inventory we have on hand now, coming from our different groups. We are actually seeing reduced distribution costs, so we're seeing some things come down now on the distribution side. I think all supply chain is easing up a bit. The one exception I would say is still paper, which is still a bit of a challenge, and we've stocked up on paper, so we can make sure we have supply. You're seeing some of that in our inventory balance as well. Between mix, our cost savings, we'll start to see the benefit of cost savings. In fact, we've said we're going to see about $20 million of that impact predominantly coming in the fourth quarter.
A big piece of that is actually coming in consumer products as well. Between mix, cost savings, actions we've taken to date to make sure we have product on stock, that's how we look at our margin for the fourth quarter and why we remain confident in the fact that we can hit 16% on a full year basis.
Thank you.
Our next question comes from the line of Michael Ng with Goldman Sachs. Please proceed with your question.
Hey, good morning. Thank you for the question. I just have two. First, I want to follow up on Eric's question and just ask about some of the commentary around closed outs and allowances and promotional activity. Was that concentrated in any particular brand or category, or was this a industry-wide toy issue that other players may have seen? And then second, I was just wondering if you could talk a little bit about the Disney Princess impact to revenue and margins within consumer products. Is that a product that is effectively you know winding down and approaching zero? And is that the right way to think about it for the fourth quarter? Thank you.
Sure. Thanks, Mike. It's Eric. Good morning from all of us here at Hasbro. I'll answer in order, and if I forget anything, you can jump in again, Mike. Your first question was about close-outs, allowances, and promotional activity. You know, I'd say we pride ourselves on making sure that we continue to stay ahead of our inventory situation. As we work through Q3, as Chris already mentioned, we brought in some inventory in Q2, and we wanted to make sure that we started early activations with our retail partners, which we did. I expect Q4 to, you know, be in line and, you know, with where we've been, and we'll work through our inventory again to finish the year in that low to mid-single digit area that we talked about.
That's what is built into our story that we've already discussed this morning. I think with regards to businesses we're exiting, which is the second part of your question, you know, we do expect that, as we exit those businesses, both this year in Q4 as well as throughout next year, that we'll, you know, manage that decline, through the growth in other brands focused on our Franchise Brands. We talked a lot at our investor day on fewer and bigger as our strategy, and that's not going to change. You're gonna see us with that growth in those Franchise Brands and, you know, the Partner Brands that we're going to stand behind, like Star Wars and Marvel, and we're gonna exit some others.
As we exit some of those other brands, as I already mentioned to a prior question, you'll see an increase in operating margin. I think it's an excellent thesis to invest in for Hasbro.
Great. Thank you for the thoughts, Eric.
Sure. Thanks, Mike.
Our next question is from the line of Fred Wightman with Wolfe Research. Please proceed with your questions.
Hey, guys. Good morning. I just wanted to follow up on sort of Chris and Eric's comments about the price sensitivity and maybe dig into what that means for how you guys are thinking about price in the CPG business. Eric, you sort of gave some color on 2023, but then you guys also have this midterm target about 15% within that CPG business. You know, given some of that softer consumer backdrop, you know, is price still a lever you guys feel confident about, or is it more mix and cost saves that get you there?
Yeah. Well, hey, thanks for the question. You know, I think it's a couple things. As we look at price, we look at a couple different factors. First, we look at consumer segmentation. You know, you have the mass consumer, and then you have the collector and the fan segment, which tends to be very price inelastic. It's a very resilient segment that's very passion-driven. You know, as long as you build a great product and a great play system and continue to invest behind it, we find our fans stick with us, and that's been a major driver of growth for us.
Yeah.
Our two fastest-growing businesses this year are our Hasbro Pulse business and Magic: The Gathering. You know, those are very high margin businesses and very lucrative segments for us that we'll continue to lean in in the years to come. On our mass side of the business, you know, at our investor day, we talked about this concept of play systems and play system-based innovation. Really, that's a high-low strategy of product development where you have great opening price points, and you pair that with ladder-up opportunities for great giftable items and great kind of stretch items for fans of all ages. I think what you're gonna see is us investing more and more in both sides of those segments, and we think that will be on trend with where we see the market going.
Yeah. I think if I could add to that, Fred, I think the other thing, you know, that you're seeing in the industry right now is that brands are more resilient and private label is not. You know, in fact, you know, we've seen a lot of noise in the industry over the last, call it, quarter, where retailers are closing out a lot of private label, shifting that private label to closeout shops around the country and around the world. You know, I think for us, we're clearly a branded house, and we have some very strong brands at Hasbro, and we're seeing, you know, pricing sticking and being able to be stronger through this environment. As Chris mentioned, a lot of that is due to the consumer and the way that we segment our consumers.
Makes sense. Just a quick follow-up. The mid-double-digit POS that you guys touched on for Prime Day, is that on a year-over-year basis? Are you comparing that to prior Prime Days? What exactly is the comparison there?
Yeah, prior Prime Days.
Okay, thank you.
Our next question comes from the line of Linda Bolton Weiser with D.A. Davidson. Please proceed with your questions.
Yes. Hi. My question is on the entertainment segment and the projection or outlook for fourth quarter. Sorry if you explained it already, but it looks to me like the film and TV segment has just as hard, even a harder comparison in the fourth quarter. Can you just reiterate again, what are the specific things that are going to happen in the fourth quarter to make the decline smaller against a harder comparison? The second thing is the shifting of certain things into the first quarter of 2023. What causes that shifting? Is that just production delays or personnel issues or what is that exactly? And is there anything you can do to rectify that phenomenon in the future? Thanks.
Hey, thanks, Linda. So our entertainment segment has a very strong lineup in Q4, particularly in TV productions. Now, the nature of TV productions often has to do with what's dictated by the network. We're seeing a little bit of slippage on when things are being dated inside of the streamers or the various networks that we're working with. That affects payment timings and delivery timings of the content. That's what I think you see going on in Q4 of this year. That said, we see our entertainment segment ex music being down about mid single digits, maybe low single digits. A lot of that is just deferred revenue that goes from Q4 into Q1 and points to continued growth and good prospects in 2023.
Okay, thank you very much.
Our next question comes from the line of Gerrick Johnson with BMO Capital Markets. Please proceed with your questions.
Hey, good morning. I have a couple here. First, I just wanted to clarify what you're saying on inventory because, you know, sometimes I'm confused as to whether you're talking about company inventory or channel inventory. So what's the channel inventory situation look like right now or at the end of the quarter? Where do you expect that to be at the end of the year? Is that what's supposed to be up low- to mid-single digits?
Gerrick, when we talk about inventory, we talk about company inventory, and we talk about it across our CP and Wizards segments. As Eric mentioned, we see the CP inventory up either low single digits or mid-single digits, and we see our Wizards inventory likely down in Q4, which contributes to up low single digits for a company as a whole. I'll turn it over to Deb to talk about where we see the broader mix of inventory across our channel partners.
Right. Retail inventory is up, as we said, at the end of the quarter, but it's of good quality, and we have a lot of promotional activity planned for the fourth quarter. Our specific guidance was on our inventory, exactly as Chris said. Retail inventory, you know, we're working with our retailers on promotional activity, and much of it was setting for a lot of this new innovation that we're having in the fourth quarter.
Thank you. I'll add on to what Mike was asking about closeouts and obsolescence. Perhaps you could pinpoint exactly where those issues were. Also, Deb, perhaps sales allowances as a percent of consumer product sales this year compared to last year. How did that look?
Well, let me take the sales allowance question, and then I can answer some of the closeout question and then Eric can as well. We are seeing price allowances a bit higher, all sales allowances, period, right? Whether priced or not, a bit higher this year than last year. The reason for that is if you think about it, we couldn't even get stock last year. Our retailers were selling what they could get, you know, for less promotional activity with the consumer, and that was the consumer takeaway last year. This year, I would say we're returning to a more normal level of sales allowances, nothing unusually high, but last year was unusually low, and we talked about that and the benefit from that.
With respect to just certain territories, we've had some high levels of inventory in pockets that just weren't working that well. As we look around the globe, we've moved some of that inventory. Some of it's been in the U.S., but some of it's been in various places in Europe and in certain territories, particularly in the Pacific region.
Mm-hmm.
Yeah. I'd also just add, Gerrick, that we have some Q4 elements that we didn't have from a comp last year. Not only are we comping a fairly non-traditional comp, as Deb mentioned, we were in chase mode significantly last year, but we also have a big theatrical movie this fourth quarter with Wakanda Forever from Disney, and that's something that we didn't have in Q4 last year, as well as some new brands. You know, last year, we were really at the very early stages of our eOne integration of Peppa Pig and PJ Masks, and now we have really good flow for that inventory. You know, we're feeling good, again, about where we are, and I think as Deb mentioned, it will be a traditional, sales and allowances cadence as we work through inventory this fourth quarter.
Okay, great. Thank you.
Thanks, Gerrick.
Thanks, Gerrick.
Thank you. Our final question, this is coming from the line of Jason Haas with Bank of America. Please proceed with your questions.
Hey, good morning. Thanks for taking my questions. First one, I'm curious if you could provide some outlook by segment for next year. I think at your recent Analyst Day, you talked about consumer products being up, it was low single-digit%, Wizards high single-digit% to low double-digit%, and then I think entertainment was up low single-digit%. Is that a good framework to use? I know that was a multi-year target. Is that a good framework to use for next year?
Jason, we haven't shared a specific by segment guidance for next year. You know, we only shared kind of longer-term 2025- 2027 guidance. That said, you know, we feel really good about where we're positioned for consumer products, both on the innovation we have coming out this Q4 and how that comps into the first half of next year, a stacked entertainment lineup, which creates a lot of tailwinds for us that I think more than compensates for the business exits that we have. You know, we continue to believe in our game segment. As we just talked, entertainment's gonna have some revenue that moves out from Q4 into Q1, which certainly represents you know at least a modest tailwind helping that business as well.
I'd also just add, Jason, as you think about the future, you know, I do wanna mention, since we haven't talked much about it, our operational excellence program, and just note that, you know, we believe we'll be a stronger, more disciplined, more profitable company going forward, and we have the $250 million-$300 million cost savings plan in that mid, you know, mid to longer term outlook that we feel very confident in as well.
Great. Thank you. As a follow-up, there's been some investor concern that there's maybe been too many Magic releases in a short timeframe. There's some talk of wallet fatigue among the players out there. We've seen the secondary market prices come down a bit. I'm curious just what your response to that concern that there's just a lot of Magic product coming all at once?
Well, we've had a great growth for Magic: The Gathering. You know, since I started back in 2016, the business has almost tripled. As I said, you know, we're up through the first 9 months of this year by 5%. You know, the general gaming category is down by most measures, close to double digits. You know, we think that Magic will be up double digits by the end of the year. Cynthia, I don't know if you wanna talk a little bit more about this, particularly what we have coming in Q4, but, you know, we remain bullish on the product.
Yeah. I think a couple of things that I'd say is we did have one of our products sort of slip out a little bit into Q3, which was Unfinity. That was a supply chain issue. Other than that, our releases that are coming up for this year with Brothers' War, with our Secret Lair drops, which are direct to consumer, our Magic 30th edition is also direct to consumer. I would say that within the channel, you've got the same number of sets happening in a year in the hobby channel. They've just shifted a little bit in timing due to some supply chain issues.
I'd say, you know, just one last thought as you think about Wizards. Magic has been incredibly important to the growth of Wizards, but D&D, you know, as much as Magic has grown, D&D since the release of fifth edition back in 2014, it's probably 10x the size it was back then. We have an amazing roadmap ahead for D&D with AAA films, some exciting TV projects that we are going to announce shortly, AAA video games, big partnerships, huge merchandising and licensing efforts. You know, I really think that Wizards of the Coast is positioned to become a two-foundation business over the next several months that just will get better and better, driving our blueprint over time.
Great to hear. Thank you.
Thanks.
Thank you. At this time, I will turn the floor back to Debbie Hancock for closing remarks.
Thank you, Rob, and thank you everyone for joining the call today. The replay will be available on our website in approximately two hours, and management's prepared remarks will be posted following this call. Thank you.
This will conclude today's conference. You may disconnect your lines at this time. Thank you for your participation.