Amplify Online Retail ETF (IBUY)
| Assets | $129.13M |
| Expense Ratio | 0.65% |
| PE Ratio | 17.91 |
| Shares Out | 1.75M |
| Dividend (ttm) | $0.08 |
| Dividend Yield | 0.11% |
| Ex-Dividend Date | Dec 30, 2025 |
| Payout Frequency | n/a |
| Payout Ratio | 1.91% |
| Volume | 11,234 |
| Open | 74.10 |
| Previous Close | 73.84 |
| Day's Range | 73.86 - 74.42 |
| 52-Week Low | 58.08 |
| 52-Week High | 79.06 |
| Beta | 1.46 |
| Holdings | 86 |
| Inception Date | Apr 20, 2016 |
About IBUY
Fund Home PageThe Amplify Online Retail ETF (IBUY) is an exchange-traded fund that mostly invests in consumer discretionary equity. The fund tracks an index of global stocks issued by firms with revenues dominated by online retail sales. Stocks are equally weighted within two geographic buckets. IBUY was launched on Apr 20, 2016 and is issued by Amplify Investments.
Top 10 Holdings
28.68% of assets| Name | Symbol | Weight |
|---|---|---|
| Wayfair Inc. | W | 3.40% |
| Expedia Group, Inc. | EXPE | 2.95% |
| Airbnb, Inc. | ABNB | 2.93% |
| PayPal Holdings, Inc. | PYPL | 2.90% |
| DoorDash, Inc. | DASH | 2.85% |
| Booking Holdings Inc. | BKNG | 2.81% |
| Maplebear Inc. | CART | 2.76% |
| Etsy, Inc. | ETSY | 2.75% |
| Lyft, Inc. | LYFT | 2.67% |
| Revolve Group, Inc. | RVLV | 2.65% |
Dividend History
| Ex-Dividend | Amount | Pay Date |
|---|---|---|
| Dec 30, 2025 | $0.07885 | Dec 31, 2025 |
| Dec 29, 2020 | $0.61642 | Dec 31, 2020 |
| Dec 30, 2019 | $0.14943 | Jan 2, 2020 |
Performance
IBUY had a total return of -0.09% in the past year, including dividends. Since the fund's inception, the average annual return has been 10.94%.
News
Retail Sales Fall Unexpectedly in July
U.S. headline retail sales fell unexpectedly in July, down 0.6% to $763.6B in July, while core retail sales fell unexpectedly by 0.3%. Key Takeaways Headline retail sales fell unexpectedly in July, do...
Retail ETFs: Following the Selective Consumer
The consumer remains resilient, but spending is becoming increasingly selective. Bank of America's August Consumer Checkpoint showed total card spending per household increased 5.0% year-over-year in ...
Amazon's Q2 Blowout: 2 ETFs to Consider
On Thursday, July 30, Amazon Inc.(AMZN) released its Q2 2026 earnings report. Given its crucial position as a Mag 7 mega-cap straddling both tech and e-commerce, Amazon's earnings reports are usually ...
VettaFi's Murphy Discusses Q2 Earnings & Sector Trends on CNBC's ETF Edge
VettaFi Director of Research Cinthia Murphy appeared on CNBC's ETF Edge to discuss second-quarter earnings, thematic ETFs, and sector trends.
Weekly Economic Snapshot: Inflation Cools, But Energy Headwinds Loom
A handful of key economic data points dropped last week, painting a picture of an economy that is successfully downshifting from its recent inflation peaks even as consumers keep their footing.
Rising Consumer Spending Builds Investment Case For IBUY ETF
Despite obstinate inflation and higher-for-longer interest rates, consumers continue to open their wallets and spend. But how they spend is another story.
Retail Sales Rise for Fifth Straight Month
According to the Census Bureau's Advance Retail Sales Report, consumer spending rose for a fifth straight month in June. Headline sales were up 0.2% as expected, marking a slowdown from May's 1.0% inc...
Amplify Online Retail ETF Rides a Summer Surge in Performance
The Amplify Online Retail ETF (IBUY) has rallied over the past month, signaling a robust appetite for online consumer discretionary spending despite persistent macroeconomic headwinds. Outsized gains ...
Online Sales Jump 9.8% as Consumers Lean Into Digital Shopping
The most revealing number in the latest spate of retail data may not be how much consumers in the United States spent. It may be that 16.9% of all retail sales now happen online.
Online Holiday Spending Hit Records. AI Helped.
Use of generative AI chat services for holiday shopping rose nearly 700% from a year earlier.
Looking back on a rough year for the retail sector
CNBC's Courtney Reagan joins 'The Exchange' to report on 2025's biggest retail losers and winners, the resilience of the consumer and more.
Amplify ETFs Highlights Key Solutions as AI Transforms Holiday Shopping
CHICAGO, Nov. 26, 2025 (GLOBE NEWSWIRE) -- Amplify ETFs , a leading provider of breakthrough ETF solutions, is highlighting three of its thematic strategies—Amplify Online Retail ETF (IBUY), Amplify D...
Holiday Sales Will Exceed $1 Trillion for the First Time, NRF Predicts
Retail sales will increase at an annual pace of between 3.7% and 4.2% in the period ranging Nov. 1 through Dec. 31, the trade group projects.
US holiday sales set to top $1 trillion for the first time, NRF forecasts
U.S. holiday sales are expected to surpass $1 trillion for the first time, the National Retail Federation forecast on Thursday.
Retail Spending Falls For Second Month In A Row As Consumers Grow Anxious
Retail spending increased at an unusually high rate earlier this year, as economists predicted consumers would try to get ahead of President Donald Trump's planned tariffs on foreign auto manufacturer...
Online Sales Muted as Consumers Rush to Buy Cars and TVs Ahead of Tariffs
As earnings season kicked off last week, JPMorgan's CFO Jeremy Barnum said on the conference call with analysts that consumers had been front-loading their spending ahead of anticipated price increase...