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Status Update

Sep 4, 2013

Operator

Ladies and gentlemen, please welcome the Senior Vice President and General Manager of the Data Center and Connected Systems Group, Diane Bryant.

Diane Bryant
Senior Vice President and General Manager of the Data Center and Connected Systems Group, Intel

Good morning. Good morning. Thank you much for joining us. I appreciate you all getting up and coming up here to the city for this. We are announcing several new products and technologies in support of the transformation of the data center. Let me tell you first what you're going to hear this morning. First of all, you're going to hear some details of the Atom C2000. This is now in production, and for those of you that follow our code names, this is the product that was code-named Rangeley and Avoton. Second, we're going to cover the wide range of C2000 products that are available at launch. It's not a single product, but it's many products. These are products that support a wide range of workloads across server, storage, and network.

You're actually going to hear from some of the folks that are leveraging the C2000 in their own environment, and they can talk to you about the benefits that they're seeing. Third, we're going to launch additional new technologies that help drive the Rack Scale Architecture. This fundamental transformation of the rack. This is applicable both to the Atom C2000, but also applicable to our Xeon product line. We're just maintaining that beat rate of innovation that helps the industry transform to cloud-based services. Talking about IT deployment into cloud-based service model. This transformation drives a very clear change in the requirements that the underlying infrastructure has to deliver. Server, storage, and network, the infrastructure must change in support of cloud-based services. If you look at what does it mean to deliver cloud-based services?

First is you've got to have the ability to rapidly ramp new services, and this requires a high degree of automation across a shared set of infrastructure. Instagram is a good example of that rapid ramp, going from 100 million photos to 1 billion photos in just over a 10-month period, so a 10X growth. You also, if you're deploying cloud-based service, you need to be able to support a wide range of applications, a wide range of workloads. This obviously requires a fine balance between standardization and customization if you're going to maximize your performance at the absolute lowest level of operational cost that you can. Amazon Web Services is a great example of this. They've doubled the number of services and features that they have delivered to their end user base in just one year, from 2011 to 2012.

In doing so, they're supporting 18 unique server instances just on Windows itself. Of course, scale. Scale is a big challenge. An example of dramatic growth and scale to be supported is WeChat. WeChat, obviously, the social media solution from Tencent. WeChat went from 0 to 300 million users in just two years, so tremendous scale. These use models, if you think about them, they're just dramatically different from the traditional use models of deploying applications into enterprise IT. Cloud-based services drive this fundamental shift and fundamental requirements in the infrastructure. It is this shift in the use models of IT that drive the need for software-defined infrastructure, and we've talked about software-defined infrastructure before.

This need to move from static to dynamic, to move from manual to automated, so that the resources can be deployed to the cloud service based on the needs of that service. The orchestration layer is obviously a critical element in delivering software-defined infrastructure. Not only is the orchestration layer responsible for allocation of the workloads across those resources, but it also needs to monitor the underlying hardware to ensure that service level agreements are met, to ensure that the application is not bottlenecked by compute storage or IO, and to obviously make sure that the operational costs are minimized. This requires a very tight connection between the orchestration layer and the underlying hardware. That's our responsibility, is to put the telemetry into the infrastructure that allows the orchestration level to inspect utilization levels, inspect power consumption levels, query what the security attributes of that underlying infrastructure are.

Everything that's needed in order to drive up utilization of the infrastructure while driving down the capital and operational costs, and of course, ensuring a consistent end user experience. Running a very efficient data center also requires a strong understanding of the application and workload attributes. In the world of hyperscale data centers, a single application can run across thousands of servers. If you're going to gain maximum efficiency, you want that infrastructure to be optimized and tuned for that given workload. Those workloads that obviously span across compute demands and IO demands. What we have seen is the emergence of new applications at the low end of compute. Okay. Applications that are lightweight applications. One example of this that you're probably very familiar is Memcached. That memory caching tier between the front-end web tier and the back-end database tier.

This is caching objects so that you can speed up dynamic web applications. This Memcached application is going to require, obviously, a large memory footprint. Relatively low compute demands and demands low power. You want high density, low power solutions. Another easy example is cold storage as an emerging workload. There's a ever-growing need for very high capacity, low power, low cost means to store these massive data sets that are emerging. Now you think about Facebook or Instagram. Facebook states that only 8% of the 300 million photos that they store every day are actually ever accessed again. Therefore, you've got a lot of photos that you need to store, a commitment to the end user that you will store those photos, but you can store it on a very low compute, low power, high capacity solution.

Also there's many workloads in the entry networking space that require just good enough performance. They require a small footprint, high density, high integration, low power solution. There's an opportunity to target these lightweight workloads with clear optimized infrastructure solutions. That's what we're doing, is we're investing in optimizing low power, high density solutions end to end, from the processor to the system and on out to the rack. You may have seen this roadmap at. We had an event in July, you may have seen this there, but we have a full and expanding roadmap of low power processors that are targeted at this very high density, small form factor, low power workloads. That today we are now formally launching the Atom C2000. It is now in production, and the C2000 brings tremendous increase in integration from the prior generation.

That prior generation, the Atom S1200, you may know that as Centerton. Compared to the prior generation, we're going from two cores to eight cores. We are integrating the Ethernet fabric, so four ports of two and a half gigabit Ethernet. We are moving to 22 nanometers and all the goodness that brings in higher levels of performance at greater levels of energy efficiency. We're adopting the new Atom Silvermont core. This is the first production product at Intel that is using the next generation Silvermont core. In July, we also talked about the expansion of this roadmap. We'll obviously continue the roadmap of the Atom system-on-a-chip product. The next generation is codename Denverton, 14 nanometers. We talked about in July the fact that we're expanding this high density, low power roadmap with the inclusion of the Broadwell SOC.

Taking the Broadwell core and applying the system-on-a-chip, high integration design methodology. You get the best of both worlds. You get all the high performance of Broadwell with the low power and small form factor of the system-on-a-chip solution. Now I'd like to give you a little more insight into the specifics of the Atom C2000. Specifically, relative to our first generation of the Atom S1200 Centerton, the C2000 is providing a tremendous increase in performance, so a 7X increase in performance, while at the same time delivering a huge gain in energy efficiency, so 6X improvement in performance per watt. Thanks in part to our 22 nanometer process technology that move on to 22 nanometers where we have a substantial lead versus the rest of the industry.

With the Atom product family being full instruction set compatible with the Xeon processor line, you get all the benefits of software compatibility. Those millions of data center applications just run on the Atom SOC. Our second generation, just like the first generation, includes all of the capabilities that are fundamentally required if you're going to run inside of a data center. Things such as 64 bits and memory error detection and correction and hardware integration of virtualization capabilities. All of those good things, they were there on the first generation, then of course, you can count on them being in this generation and all future generations. What is exciting to me, particularly exciting, is the fact that this is not just the launch of a single product, but the C2000 is the launch of 13 different products.

13 different unique solutions launching simultaneously built off of a common product base. With the C2000, we are clearly demonstrating Intel's move from a general purpose compute solution provider to optimize targeted products that directly address a range of workloads across servers, storage, and network. Included in this menu that we choose from in building out the system on a chip, the various derivatives of the C2000, is our QuickAssist technology, which is an accelerator for cryptography that we've integrated into the SOC. A very clear move from general purpose solution delivery, which we obviously still do, but adding to the arsenal of Intel's development playbook, we now have the ability to do system on a chip solutions and rapidly turn out derivatives off of the common base to target these specific workloads that deliver greater efficiency to the data center.

Some examples of those 13 products that we're launching, they don't all fit on the slide here, but here's a sampling. We're obviously launching a cold storage solution. This is a version of the product that has 16 SATA ports. At a very attractive power level of just 15 watts. We're also launching a line card product, switch control plane product, switches at the bottom there. These are products that support fanless operations, very low power operation, as well as provide the reliability, 10-year reliability expected in the network area, as well as a commitment of a seven-year supply availability. These are fundamental attributes for the comms industry. We're also launching a router product and a security appliance product. These are products that take advantage of that QuickAssist technology, the crypto acceleration technology, and they also include four cores.

That gives the additional compute horsepower to support the real-time encryption and decryption. We're launching, obviously, the full eight-core version. All eight cores enabled with four ports of integrated two and a half gigabit Ethernet in support of the microserver segment. There's obviously more, and the list goes on, but very clear targeting across core count, IO, accelerators, power levels, reliability levels, all these different attributes and knobs that we turn in order to deliver very targeted solutions for the various workloads that are running in the data center. We obviously enjoy a very nice share in our storage and server market segment. We have a nice share of the market today.

With the C2000, we will not only continue to support and meet the emerging workloads for server and storage, but we extend our reach and our ability to serve much of the networking market. This is a portion of the network space that we were unable to address prior. With the C2000 now, we have the ability to grow our business into what is a multibillion-dollar entry server market. Great opportunity for us to provide that Intel architecture and leadership products, performance, energy efficiency into entry network. With that, I am thrilled to have Ericsson here with us today to provide you some direct insight into the value of the C2000 in their environment. With us is Mats Karlsson. He's Vice President and Head of Architecture and Process.

He's responsible for the management of hardware and software technologies and architecture, he's actually headed up Ericsson's Cloud program since 2011. Mats, if you want to come up on stage. Thank you. I'll give you this. Yep. Thank you.

Mats Karlsson
Vice President and Head of Architecture and Process, Ericsson

Thank you.

Let's start with some short, what kind of company Ericsson is. We are number 1 in mobile infrastructure, number 1 in OSS/BSS services and media compression and delivery. If you're having a mobile phone, like 2.5 billion of the mobile phone subscribers are supported by Ericsson systems. 1 billion subscribers are managed by Ericsson as well. Roughly 24,000 people within R&D, more than 60,000 in the services organization, and as I said, a company of 110,000 people right now. Present in 180 countries. Our core business is, of course, the mobile infrastructure. Let's start with where we are going to use the Atom C2000. I will explain about the Ericsson Cloud System. The Ericsson Cloud System is the Ericsson solution to provide a network-enabled cloud. What the Ericsson Cloud System is, it's a cloud execution environment, a common execution environment, a unified cloud management.

The thing that is maybe different is that we can actually provide this cloud platform across all the network elements, all the way from the small embedded system far out in the network to the central office sites and all the way to the large data centers. Of course, all of these nodes being connected by an elastic and programmable network that can provide the dynamic capability that is needed to do this type of systems that we are building in the telecom side. With this, as I said, Ericsson will provide for the operator a cloud platform that spans across all the segments. It will be both targeted for classical telecom application requiring high SLA, it will also be targeted also for new third-party software and business applications. This is something that is going to be launched in the beginning of next year.

Talking very much about the networking side, this is where Ericsson is happy to introduce that we are going to use the Atom C2000 in our blade switches in the Ericsson Cloud System as the switch controller. We have been working with Intel, very close cooperation with Intel for seven or eight years in the shape of the Ericsson Intel Technology Alignment Program. Over the years, we have been working hard in aligning our server infrastructure, going from a number of server process architecture to x86 and Linux, and of course, removing a number of operating system on the way as well. This is actually the first time now that we're also introducing the Intel architecture within the embedded controls space.

We have had a lot of other architectures in that space, now it's also taking the full step about also adding the x86 architecture within the embedded control. Why do we do this? Because Ericsson is a large company. We have a large diversity of products. For us really to provide a common software framework that can be reused across the different products, it's very important for us to get scale in our development. By adding also now Intel on the embedded side, that we can actually scale all the investments that we have done on the software side also down to the embedded side. Of course, if you're taking some of the more important things like virtualization technology, DPDK, acceleration, all these things that we have for years investing on the service side, we can also leverage down to the embedded space.

Of course, energy efficiency, I don't know, talking about that, but we are often providing our equipment in rough environments, so I think power efficiency is important for Ericsson, in terms of having that capability, which we will get with Atom. To finalize, for us to really leverage on one architecture, providing one software stack, the benefit it gives to us in shortening time to market and reusing the software is very good. We are very happy to start using the Atom C2000 in our embedded switches. Thank you very much.

Diane Bryant
Senior Vice President and General Manager of the Data Center and Connected Systems Group, Intel

Thank you. Thank you so much.

Thank you.

Appreciate it. Thank you, Mats. We know that architectural conversions are very thoughtful decisions, and I do want to thank Ericsson for making the decision to utilize the Atom C2000, making that architectural conversion onto Intel architecture. Thank you. Our innovation obviously extends beyond the processor to other critical system elements and system technologies. I want to tell you about some of the things we're announcing today. We're announcing new ingredients that are required for high-density servers. These are solutions that are Intel products that we're delivering, as well as technologies that we've invented and are delivering to our ecosystem partners. First, on the left-hand side there, we're very excited to be launching our new high-density switch solution. This is the highest density solution on the planet. 72 ports of switching. It's called the FM5224. That really rolls right off your tongue there.

It's a great marketing name. The FM5224, it is a switch solution that is purpose-built for the microserver segment, for high-density compute. It supports up to 64 Atom C2000 modules, compute nodes, or it also obviously supports Xeon. It supports a one gigabit Ethernet interface or 2.5 gigabit Ethernet interface with up to 40 gig uplink, 10 gigabit uplink or up to 40 gigabit uplink. With this high-density port count, it enables a 30% greater server density than the leading switch competitor. Not only is it greater density, but it also is half the latency of the leading competitor switch provider. A very compelling solution. We have systems that are available today, switch systems running on the open network platform from Supermicro, NEC, and Quanta.

That's a product that is fundamentally required for distributed switching in support of this very high-density compute transformation that the industry is going through in support of Rack Scale Architecture. Not stopping at the switch alone, we looked at other elements of the platform and said, "Where do we need to invest in order to increase density as well?" One area is in the management solution. As you can well imagine, if you have many compute nodes inside a given rack, or you can fit up to over 1,000 C2000 compute nodes in a given rack, the management of those nodes becomes critical, and you don't want to have to dedicate a BMC solution for every single node.

We have developed here is a shared management architecture, it's a multi-node management controller, and this supports, with a single chip, up to eight compute nodes. With that, then you obviously get a 75% reduction in the footprint, in the power, and in the cost. A very clear opportunity to deliver higher density with all the power and system management of all those nodes that you obviously need. We've enabled ASPEED as the solutions provider, the product provider of this management product. Not stopping at management, but looking at the memory. Obviously, we need a higher density memory solution as well to support this high-density compute environment.

We have invented a new memory connector that allows a doubling of the memory density, 2x the number of DIMMs within a fixed footprint, and that connector now has been given to our ecosystem partners so they can make those memory DIMMs available to systems providers and end users. Innovation in the switch side with our new Intel product, high-density switching, and innovations in memory and innovations in systems management. We make these investments, both investments in our own product line as well as investments that we deliver to the industry, to our ecosystem partners, because we want to make sure that there's always a very rich and healthy ecosystem around Intel architecture.

We want to make it easy for our customers, the systems providers, to develop compelling solutions running on Intel architecture that meet the needs of their customers, the telco service providers, the cloud service providers, and enterprise IT. With our C2000, we have over 50 systems that we'll be launching shortly. All of them using the C2000 solution. More than twice the number of systems that we had on the prior generation, the Centerton generation, just nine months ago. Many of these systems providers, I want to say big thanks to them. They're here today and they're set up around the area, and they're very anxious and interested to talk to you and answer any questions that you might have about their solutions. As I said, the C2000 is targeted across all lightweight compute solutions, whether it's microservers or cold storage or entry network.

In the microserver space, we have 11 new systems developed by nine different systems providers. In entry network, we have 27 new designs. 10 of those are architectural conversions off of proprietary architecture onto Intel architecture. In cold storage, we have 11 new systems targeted at that emerging segment of the market. The OEMs have innovated well beyond these three segments. Supermicro has launched a small business server utilizing the C2000, and Tyan has launched a small business storage solution leveraging the C2000. Lots and lots of innovation, a breadth of system solutions across microservers, entry network, and cold storage. We have a preeminent leader in web hosting services that we're very happy could be with us today. ovh.com is here, and they're the number 1 hoster in Europe and number 3 worldwide. They are known for their innovation in data center design.

With us is their COO, Germain Masse. Germain has been with OVH for 11 years now, and he's led many of those innovations, particularly in the area of energy-efficient data centers and in security. Germain is going to tell us a little bit about the Atom C2000 and how they're going to use it in their environment. Thank you, Germain.

Germain Masse
COO, OVH

Thank you. Good morning. Imagine you need servers, physical or virtual servers. Imagine you need to deploy a big data infrastructure, or you need to deploy your own cloud, your own hosted cloud. It takes preferably physical machines for that. Now, imagine you could have hundreds of these servers ready to use with the operating systems, with the applications, and you could have these servers in a really short time, in a few minutes. That's what OVH does. We provide physical servers at the same time others provide virtual machines. For doing that, we have reinvented the way infrastructure should be hosted. We build our own data centers. We design and assemble all servers. In one word, we have industrialized the provisioning of physical infrastructures. Probably you don't know well OVH, because since our beginning in 1999, we were only present in Europe.

There we became a leading web hosting company with 700,000 customers and 150,000 servers in our 12 data centers. OVH is still a privately-owned company at 100%. As far as I know, we are the only infrastructure provider of this size to be private. It permits us to change the rules. It permits us to use unseen technologies. Let me give you some examples. First of all, we are energetically efficient. We do liquid cooling inside our servers since 2003, a long time before green IT became a trend. Why we do liquid cooling? Simply to reduce by half our energy bill. Let me say that at the beginning, a lot of people looked at us bizarrely. "What? You place water and electricity in the same server?" Yeah. Fast-forward 10 years later, and they are singing a really different tune.

A lot of them would like to do the same. At OVH, we love innovation. We are an R&D-driven company, we like to do things by ourselves. We design our own network. We purchase our own fibers, our optic fibers across Europe, across America. When Intel provided 10-gig network controllers, we immediately redesigned a part of our network to be able to provide this really good technology to our customers. Another example, when SSD drives arrived, we immediately knew this will completely change the business of storage. Once again, we have made this technology available for our customers. When we heard of Avoton, we knew it would be a great CPU. We did some benchmarks, and in case of multithreaded application like web hosting, we have noticed an increase of performance of 300%.

If you add its great memory capacity and its really low energy footprint, the Atom C2000 is for sure the perfect CPU for our budget servers. Not only, we'll also plan to use this new Atom in some of our specialized servers like storage servers, like Memcached servers, and probably lots more. Long life to Atom C2000. Thank you.

Diane Bryant
Senior Vice President and General Manager of the Data Center and Connected Systems Group, Intel

Thank you.

Thank you so much. Thank you, Germain. Very nice. In addition to OVH, there are many other cloud service providers that are investigating and testing the C2000 today. Baidu, we have many R&D investments going on, projects underway with them today, including the opportunity to augment their Xeon-based storage tier with a low-end cold storage tier running on Atom C2000. 1&1, a large hoster that's addressing worldwide demand and a longtime partner of Intel's, they're adopting the C2000 for their entry-level dedicated hosting solution. They selected the Atom C2000 based on the fact that it meets the good enough compute level for dedicated low-end hosting while delivering very low power profile and obviously supporting all the data center feature requirements such as 64-bit and ECC. Just a couple other examples of deployments of the C2000 into cloud-based service providers.

These data center deployments by OVH and other cloud service providers highlight the need to continue to innovate beyond the processor, beyond the system, and into the rack level. We have been investing in rack scale innovation for some time now, and we have some announcements that we'd like to make today. If you think about delivering against this vision of re-architecting the data center and delivering a new rack level architecture of pooled resources, pooled compute, pooled IO, pooled storage to deliver optimal efficiency, you need to innovate at every level. We are innovating at every level, and the level we're going to talk about today is in the area of interconnect. Today, we are announcing a new optical fiber solution and a new connector.

This is optimized for Intel's silicon photonics solution. We've talked to you in prior events about Intel's silicon photonics solution, the fact that we've taken optical interconnect and today it's developed with esoteric materials. We've taken that optical interconnect and moved it into silicon, so you get all the wonderful benefits of a silicon solution, high density, low power, small form factor, and low cost, much lower cost than existing optical solutions. That technology, that Intel silicon photonics solution, requires a new level of cabling and connector. The technology we've developed here enables very high density compute, both within the rack as well as long reach, so from top of rack to end of row. The fiber enables up to 300 meters, so that's three times the maximum distance that existing optical fiber solutions support, so 300 meters.

The connector supports 64 fibers, each of them at 25 gigabits per second. That gives you an aggregate bandwidth of 1.6 terabits per second. 1.6 terabits per second per connector. That's huge. If you wanted to, you could download the entire Library of Congress in just 30 minutes with that kind of bandwidth, so tremendous bandwidth if you chose. The connector obviously is also extremely simple. The connector is just seven parts. There's just seven parts in the connector, and that's compared to existing fiber optic solutions that have up to 30 parts. That simplification of the connector does two things. It obviously drives down the cost, but it also drives up reliability. It makes it a very robust data center solution. This is the ClearCurve fiber and the MXC connector.

This is jointly developed with Corning. We're very happy to be launching this technology today, fundamentally enabling Intel silicon photonics. As you all know, right, moving photons across a thin optical fiber instead of moving electrons across copper delivers lots of benefits, delivers higher bandwidth, longer reach. If you think about it, as we move, as we continue to grow the compute density of the rack, if you want to continue to connect within the rack using copper, you go above 10G, you're going to be using something like this. Obviously a bit prohibitive. It's not extremely heavy.

What you have here is the move to silicon photonics, both in the rack as well as top of rack to end of row, completely transforms the interconnect, allows you to get much higher density, much higher bandwidth, and allows you to move to a single connector across the data center. You no longer have copper in the rack and fiber rack to rack. One single solution also drives efficiency and optimization in running a data center. I'll put this down now. Oh, excuse me. Sorry about that. Okay. We're announcing today. Now I am thrilled to show you the first ever live demonstration of the Rack Scale Architecture. This is a Rack Scale Architecture that includes the Atom C2000 microservers. It includes the new high-density 72-port switch solution, the FM5224. It includes the new ClearCurve fiber and MXC connector.

Includes all of the things we've been talking about. It is going to run live. Rather than me do this innovation has occurred inside of Intel under Jason Waxman, who is the Vice President and General Manager of our Cloud Platform Group. I'm going to ask Jason to come up and tell you about what you're going to see and show you the demo.

Jason Waxman
VP and General Manager of the Cloud Platform Group, Intel

Thanks, Diane.

Diane Bryant
Senior Vice President and General Manager of the Data Center and Connected Systems Group, Intel

Thank you.

Jason Waxman
VP and General Manager of the Cloud Platform Group, Intel

Good to see you.

Diane Bryant
Senior Vice President and General Manager of the Data Center and Connected Systems Group, Intel

Yeah.

Jason Waxman
VP and General Manager of the Cloud Platform Group, Intel

Hey, when we announced the Rack Scale Architecture just really a couple of weeks ago, one of the questions that people were raising was, can you really put all these things together? The vision of pooled resources is very compelling for that orchestration solution that you were talking about. To make it work, you have to bring the SoC technology and all those other pieces together. The team loves a challenge, and they knew you were doing the event today. They said, "You know, it would be great if we could do the first live demo." What I'd like to be able to do now is unveil the prototype rack that we have here. It'll pop up here on the screen. We'll walk through what people are going to see within the demo.

The first thing that you're going to see in the system are that there are two trays of C2000 microservers. Just as an example, this is what a system looks like. We showed this previously. This was the prototype system. These are all just static. Even better, while this prototype system was only 30 C2000 cards, the ones that we're showing here have 42 C2000 microservers in a 2U form factor. That's with 2.5 gigabit per second. In fact, that's the actual card. It's 42 of those. That's the real one. You can tell it looks a lot more compelling than the pieces of plastic that we have in the prototype. We have 2.5 gigabit coming from each of those.

The other thing that you'll notice is that green cable right there is the silicon photonics that's actually connecting the two trays of microservers together. As we pointed out, having resource pools means that sometimes one size doesn't fit all, and while we've got the Atom microservers, there are people that want Xeon. That's the next thing that you see here, is a 2U tray of four dual socket Xeon. These are the 2600 series Xeon. You can have your high performance workloads running on those and your lighter and more power efficient workloads running on the C2000 microservers. Those are connected via a 2 by 10 gigabit Ethernet to the switch, which is down, I think, out of view here. Right below the Xeon servers is a JBOD.

One of the things that we're going to be doing is highlighting how you can, in a resource pooled environment, map that JBOD to those different servers. I'll show a demo on that just a second. One of the things that connects the two trays of Atom C2000 microservers is a silicon photonics module.

Diane Bryant
Senior Vice President and General Manager of the Data Center and Connected Systems Group, Intel

We have right here the silicon photonics module. Again, this is the first live demonstration of silicon photonics. You can see the module is right here, and it's connected by a fiber jumper out to the MXC connector that we were just talking about. This is all running live.

Jason Waxman
VP and General Manager of the Cloud Platform Group, Intel

Great. All these are the components, and what we want to show is all the functionality that this is going to enable. I want to switch over now to the demo and show you what we're trying to be able to create. This is just a mock-up of the actual rack. I'll go click on that. You can see we've got, to the left, the conceptual Xeon servers, and then to the right, the Atom C2000 microservers. In this type of environment, the ideal is that you can go provision your own sets of resources, be able to map those, and then run those workloads very seamlessly across it. What I'll do here is I'll pick, say, these two Xeon servers, and then I'll map these three drives to those.

I'll pick a couple of the Atom microservers, and I'll map, say, three drives to those. Right now, what we have in the rack is a JBOD, but the functionality that we're creating is something that we like to call a PBOD, which is a pooled bunch of disks. The innovation here is we want to be able to create that JBOD-like pool, Diane, but actually do it over standard ethernet. We're going to have a protocol that we're developing that's very innovative and will allow you to have the simplicity of JBODs, but doing it over standard ethernet. Now what I will do is I will take the workloads, and obviously I'm going to take the bigger workload and run that on the Xeon servers. I'll take the lighter workload and run that on the Atom microservers.

You can see all those virtual silicon photonic pulses now connecting all of those. Actually what that's done is it's spawned the workload. I will show you here, you can see that this is the traffic that's running over that one link. Now that one link is just being driven by one C2000 microserver right now. Obviously it's not driving a full 100 gigabit, but you can see all the parts are coming together.

Diane Bryant
Senior Vice President and General Manager of the Data Center and Connected Systems Group, Intel

Right. Absolutely. Fabulous. Thank you much, Jason.

Jason Waxman
VP and General Manager of the Cloud Platform Group, Intel

Thank you, Diane.

Diane Bryant
Senior Vice President and General Manager of the Data Center and Connected Systems Group, Intel

Thank you. Okay. Pretty exciting. Very exciting. The transformation of the rack, as you've seen here, we're making headway in this massive transformation. The rack is the fundamental structure in the data center, and that transformation will continue. Back in January, we contributed to Facebook's Open Compute Project. In April, we joined Alibaba, Tencent, and Baidu in their rack-level innovation project, which is codenamed Scorpio. Now, taking that innovation to the next level, further optimizing for performance at the lowest possible cost of operation is Microsoft. Microsoft is a long time industry leader and innovator. Microsoft today serves over 1 billion customers from their more than 200 different cloud-based services. You know these services off the top of your head, Bing, Azure, Office 365, Xbox. I'm really excited to have with us Chris Phillips.

Chris is from the Windows Server and System Center group, and Chris is responsible for delivering the Windows Server OS- the underlying infrastructure, both to the Microsoft Cloud services as well as their external customers. Chris, thanks a bunch for coming. Come on up. Thank you, sir. Here you go. Uh-huh.

Chris Phillips
Company Representative, Microsoft

Hi. Thanks Intel for inviting me today. When I started with the company, I was reflecting back. I got to Microsoft and we had a service, and for some of you who are old enough, it ran on a network, a cloud that in those days was X.25, and you dialed up and you got onto this cloud to see different services and mail as well as find out about news. We literally, over the last 20 years, and especially in those days, were experimenting as we transitioned that cloud onto the internet very quickly. It's interesting, I was thinking on this slide, there's only one of these services, this is just a subset, obviously, of what we run, which was MSN, was that service in those days.

We thought success in those days, you measured it in hundreds of thousands and low millions and even maybe tens of millions of subscribers. You fast-forward 19 years and now everything is done in billions or beyond, and that's the scale that we operate. As we've mentioned publicly, we manage over a million servers under management. What this really means is that when I started in this business, we would put everything in a box and we would design, compute, networking, storage within one box, and we called it a server, and quite frankly, it was a PC we turned on its side and added error-correcting memory. Over the years, this has evolved. Obviously, today you can see stuff that Intel and their partners are showing. It's massively changed.

Fundamentally, the scale at which we used to think about and how we design has not changed in 30 years, okay? What we're excited about is the disaggregation of these pieces and reinventing a new architecture. We're really blessed. We're probably the only company in the world that's blessed to be able to operate at massive cloud scale, and for me, who builds the infrastructure and the operating system that runs it, I have this innovation cycle going where I can go to all these cloud properties, especially Windows Azure, who's doing infrastructure as a service and platform as a service. I can innovate with my brothers and sisters there and bring it into Windows Server and provide it to other service providers, as well as to enterprise customers.

I can do innovation, which is really appropriate for enterprise customers and private cloud, and I can bring that to Azure so that people can enjoy it publicly around the world. It's a fantastic feedback loop. Some of the at-scale services we run, we run privately. I actually run a service internally just for my test organization, and we are currently running 120,000 VMs a day just servicing testers and doing automation to test Windows Server. That would be the equivalent of one of the larger hosters or service providers in the world. What we find is that the data center is now the computer. That's how we really think about it. When we used to think about compute network or storage as elements in a server, we actually think of racks as the elements in the data center. We call them euphemistically stamps.

We buy in multiples of these things. Azure thinks of compute as 20 racks as a stamp, and that's their unit of measure within a data center. This is the scale that we operate at, and this is why the work we're doing with Intel to look at RSA and other technologies is so critical because that's where the world's appetite is. I know my colleagues who are running at scale feel the same way. Specifically, we've had a long-standing relationship with Intel. I think that's well known in the industry. Don't need to go into that. We've done things with Intel engineers, like bring them into our data centers where we can show in a single location four generations of data centers for them to really get the gestalt of the challenges we're dealing with and areas that we can do innovation together.

It's been a great partnership, and I really appreciate it, and we're really blessed and honored to have that. Specifically, a number of things we did in the recent version of Windows Server 2012. Some of you are probably aware that we just launched R2. We RTM'd it a couple of weeks ago, and it will be GA'd later on this fall out to the public. In 2012, we did a couple of things. We disaggregated networking and storage, and we started down that path. We provided SDN in the box in the form of network virtualization. We did a lot of work there, and we did a ton of work in storage.

We showed and demonstrated publicly the last few years doing a million IOPS per second using standard off-the-shelf parts and using RDMA technology to take file servers, remote file server, and giving you the performance of a local disk drive. We do that because we use all kinds of technology from Intel and others in the industry to do RDMA 10G and run the SMB protocol, our protocol for file servers. We've managed to put a number of things on top of that besides scale-out file servers. We've done things like putting a SQL Server behind it, which traditionally needed direct attached storage or a SAN. We're doing this at price points that are fractions of what you would do in traditional SAN architecture. In R2, you'll find additional performance improvements where we go another bump of anywhere from 15%-30%, depending on read/write combination.

We're going to continue to push on that, and that's why we're also really excited about the silicon photonics work that Intel just demonstrated. Clearly, all the wires, and as we design our racks to use internally and work we do in the industry with partners, there's a real need to miniaturize and gain greater efficiency and lower costs in simple physical things like cabling. You just don't think about it until you're looking at a data center with 200,000 servers in it or 100,000 servers in it, but you realize, wow, wires really are hard. They block airflow, and they do all these evil things to you, and humans touch them, and they screw them up. We're excited to be engaged once again with Intel deeply on architecture design, and we look forward to the second half of this decade and reimagining the server. Thank you, Diane.

Diane Bryant
Senior Vice President and General Manager of the Data Center and Connected Systems Group, Intel

Thank you. Very nice. Thank you so much, Chris. Thanks for that. Today's announcements build upon a wide range of assets that we have at Intel. We obviously have leadership in process technology, almost two generations ahead of the industry. This gives us tremendous benefits in energy-efficient computing, highest-performing transistors at the lowest power levels. It's what's contributed to the power levels we're able to achieve with the high integration Atom C2000. We deliver architectural consistency. We hear from the large cloud service providers here today as well as others, as well as we heard from Ericsson that the means to getting the lowest possible total cost of operation is to have consistency in the data center. Single architectural consistency means a single operating system, single management stack, single developer tools.

We provide that architectural consistency from Atom C2000 all the way up to our high-end Xeon and Xeon Phi processors. We also provide software compatibility. There are millions of applications running in the data centers around the world built on the x86 architecture, a tremendous ecosystem around the x86 architecture. We have, as I demonstrated today, we have moved from strictly a general purpose compute solution provider to the SoC development methodology, which means we can turn out many proliferations and derivatives off a common product base to deliver very targeted, optimized processing solutions, high integration targeted at a given workload. We have the ability to span that entire workload space across the range of compute demands and the range of IO demands all running on Intel architecture.

I know you know us as a CPU company, but our technology obviously spans the entire data center. We showed that today with silicon photonics, with our high-density switch silicon, with our crypto accelerator solution, and we invest substantially to enable our customers to develop compelling solutions on Intel architecture. We continue to invest in the IA, Intel Architecture, ecosystem with things we talked about today, such as higher density memory connectors with server management solutions to provide greater density and lower cost. These are investments that we uniquely make for the industry, and we will continue to make them as we lead the industry through this transformation of the data center to Rack Scale Architecture. To conclude, the Atom C2000, my little Atom C2000 here, it is now in production. This is our second generation of the Atom system on a chip product.

It is not just one product, but it is 13 different products to support the range of workloads across entry network, cold storage, and microservers. It is the first Intel product built on the Silvermont, the new Silvermont Atom core. It allows us to continue to deliver outstanding performance at an ever lower operating power level. With over 50 systems in design across a wide range of systems providers, we're enabling new levels of data center efficiency and density. We will continue to innovate beyond the processor, as you've seen. We will continue to innovate across server storage and networks from the processor level to the system level to the rack level in order to support the industry's transformation to hyperscale deployments, millions of servers running, and to continue this build-out of cloud-based services. Thank you so much for coming.