Hello, and welcome to the Jackson Financial Incorporated 3Q24 earnings call. My name is Harry, and I'll be your operator today. All lines are currently in a listen-only mode, and there will be an opportunity for Q&A after management's prepared remarks. If you would like to enter the queue for questions, please dial star followed by 1 on your telephone keypad. I would now like to hand the conference over to Liz Werner, Jackson Head of Investor Relations. Thank you. Please go ahead.
Good morning, everyone, and welcome to Jackson's third quarter 2024 earnings call. Today's remarks may contain forward-looking statements, which are subject to risks and uncertainties. These statements are not guarantees of future performance or events and are based upon management's current expectations. Jackson's filings with the SEC provide details on important factors that may cause actual results or events to differ materially. Except as required by law, Jackson is under no obligation to update any forward-looking statements if circumstances or management's estimates or opinions should change. Today's remarks also refer to certain non-GAAP financial measures. The reconciliation of those measures to the most comparable U.S. GAAP figures is included in our earnings release, financial supplement, and earnings presentation, all of which are available on the Investor Relations page of our website at investors.jackson.com.
Joining us today are our CEO, Laura Prieskorn, our CFO, Don Cummings, the President of Jackson National Life Distributors, Scott Romine, and our Chief Actuary, Steve Binioris, and the President and Chief Investment Officer of PPM, Craig Smith. At this time, I'll turn the call over to our CEO, Laura Prieskorn.
Good morning, everyone. Today we will discuss Jackson's third quarter results and progress through the first nine months of the year. Our results reflect diversified and growing annuity sales, recent product and distribution initiatives, and sustainable capital generation. With three operating quarters completed with our captive, Brooke Re, we're realizing the benefits of greater capital stability, which are evident in our third quarter results. Beginning with slide three, net income was a loss for the third quarter and positive over the full nine months. Importantly, we've experienced less volatility than prior periods with the formation of Brooke Re and achieved greater alignment between adjusted operating earnings, GAAP net income, and statutory capital generation. Adjusted operating earnings were up in the third quarter compared to the same period last year and are also up comparatively on a year-to-date basis.
Increased fee income combined with greater investment spread income once again supported strong earnings growth in our retail annuity segment. Favorable equity markets and increasing sales resulted in a 9% growth in assets under management through the first nine months to more than $250 billion. The combination of product innovation, risk management, best-in-class service, scale, and strong distribution partnerships continue to provide a solid foundation for sustainable growth. Total retail annuity sales exceeded $5 billion for the third quarter, up 59% from the third quarter of 2023 and up 25% from the second quarter of 2024, marking our highest and most diversified quarter of sales since becoming an independent company in September of 2021. Our RILA segment hit record sales with more than $1.6 billion in the third quarter of 2024, bringing us to more than $4 billion over the first nine months of the year.
Jackson Market Link Pro continues to grow as a RILA product of choice, and after three years of offering this product, we are a top five RILA provider according to LIMRA's second quarter 2024 sales rankings. Over the past six months, we have seen additional sales from our new RILA offering in New York and our RILA with living benefit launched in April of this year. We continue to expand our distribution network, announcing earlier this week that Jackson Market Link Pro II is now available to approximately 5,000 financial professionals with J.P. Morgan Wealth Management. We look forward to providing this important partner and its clients access to Jackson's unique product and industry-leading service as consumer demand for RILA continues to grow.
Our traditional variable annuity sales were $2.6 billion for the third quarter and continue to benefit from a favorable equity market, with sales up 6% over the first nine months of the year. Jackson continues to meet the demands of a dynamic market, delivering flexible protection and income-oriented solutions to Americans planning for retirement. Most recently, we introduced Principal Guard, a guaranteed minimum accumulation benefit, or GMAB, to our Elite Access variable annuity suite. This benefit provides policyholders the option to add valuable principal protection while maintaining investment flexibility. Our user-friendly digital capabilities also allow advisors and their clients to analyze how our Principal Guard benefit meets the client's needs under a range of individual planning scenarios. We have a long history with fixed and fixed-indexed annuities and have consistently offered a full range of competitive products that provide choice, flexibility, and strong consumer value across the annuity spectrum.
Our continued monitoring of interest rates, supported by our broad retail distribution network and increased capital generation stability with Brooke Re in place, enabled us to reengage in this market with targeted distribution partners, delivering $1 billion in spread sales in the third quarter of 2024. These spread sales further diversify our sales mix, contribute to growth in our business, improve our ratings profile, bring new advisors to Jackson, and bring new money to the annuity space. We expect to remain active in the spread business while maintaining our disciplined and balanced approach to capital management. In addition to growth in earnings and sales, we delivered increases in capital generation, holding company cash, and capital return to shareholders. After-tax capital generation grew to $462 million for the third quarter of 2024 and more than $1 billion for the first nine months of the year.
Holding company cash approached $650 million, including a $300 million distribution during the quarter from Jackson National Life. Our practice of periodic operating company dividends continues to contribute to our more stable RBC while positioning us to meet our financial objectives. Third quarter capital return rose to $167 million, and we are on track to deliver at the upper half of our $550-$650 million target for the year. Yesterday, we announced our board's approval of a common stock dividend of $0.70 per share for the fourth quarter of 2024 and repurchased an additional $48 million of common shares between the end of the third quarter and Friday, November 1st, leaving us with an outstanding share repurchase authorization of approximately $684 million. This provides flexibility and visibility into our 2025 opportunities for capital return.
As you can see on slide four, we have consistently returned capital to our shareholders through both common shareholder dividends and share repurchases. The pace accelerated in 2024, with year-to-date per-share capital return up 52% from the same period in 2023. On a cumulative basis since separation in 2021, we've returned nearly $1.7 billion to shareholders. We've consistently delivered on our capital return commitments while maintaining our financial strength and investing in our business. Our third quarter 2024 sales growth and capital generation were a result of our balanced approach to capital management. Turning to slide five, we are on track to meet our annual financial targets for the fourth year in a row. Our estimated RBC ratio was up slightly from the second quarter and in range of 550%-570%, well above our minimum of 425% and at a level to support continued growth.
We ended the quarter with over $4.8 billion in statutory capital and believe our financial strength and continued capital generation position us well for future growth and capital return. At this time, I'd like to turn the call over to our CFO, Don Cummings.
Thank you, Laura. I'll begin on slide six with our third quarter 2024 consolidated financial results. Adjusted operating earnings of $350 million were up 11% over the third quarter of last year. This significant growth in earnings was primarily due to higher fee income from growth in our variable annuity assets under management and higher earnings on spread products. We had a challenging comparable on a sequential basis with the non-recurring payout annuity reserve release benefiting second quarter earnings by $24 million after tax, or $0.31 per share, and the impact of higher market-related operating expenses in the third quarter. These market-related costs were particularly impactful in the third quarter of this year, with Jackson's common share price up nearly 24% and the S&P 500 up over 5%, driving an increase in general and administrative expenses.
Spread earnings benefited from gains in net investment income, primarily driven by the growth of our RILA block, as well as higher portfolio yields on our bond portfolio. The investment portfolio supporting our spread products has continued to perform well. The appendix of our earnings presentation provides information on our high-quality, diversified investment portfolio. This information includes insights into our commercial office loan portfolio, which is less than 2% of the investment portfolio. It also includes our exposure to below-investment-grade securities, which represents only 1% of the portfolio on a statutory basis. Before turning to notable items in the quarter, I want to highlight the growth in book value since year-end. Our adjusted book value attributable to common shareholders ended the third quarter at $11.2 billion, or $149.29 per diluted share, an increase of approximately 10% from year-end, driven by our strong operating performance and common share repurchase activity.
Adjusted operating return on equity was 13% for the nine months of this year, up from 11.6% in the comparable period of last year. Slide seven outlines the notable items included in adjusted operating earnings. Reported adjusted operating earnings per share were $4.60 for the current quarter, adjusting for $0.28 of notable items and the difference in tax rates from our 15% guidance. Earnings per share were $4.86 for the current quarter, compared to $3.77 in the prior year's third quarter. This strong earnings improvement was primarily due to the growth in assets under management and spread income benefits noted earlier, as well as a reduction in diluted share count from the common share repurchase activity. The only notable item for the current quarter was a $0.28 negative impact from limited partnership results, coming in below our 10% long-term assumption.
As a reminder, the same item was a small benefit in both the first and second quarter of this year. Turning to slide eight, we've included a waterfall comparison of our third quarter pre-tax adjusted operating earnings of $411 million to the GAAP pre-tax loss attributable to Jackson Financial of $582 million. Before covering the results of our hedging program, I want to note that non-operating results include $515 million in losses from business reinsured to third parties. This resulted from losses on a legacy funds withheld reinsurance treaty due to the change in the associated embedded derivative net of the related investment income. Non-operating items related to this reinsurance treaty can be volatile from period to period and have a minimal net impact on our adjusted book value. Furthermore, these items do not impact Jackson's statutory capital generation or free cash flow.
Excluding the impact of this reinsurance treaty, we continue to see less volatility in GAAP income following the establishment of Brooke Re at the beginning of this year. Now, turning to our hedging program, the net hedge result before DAC amortization was a loss of $295 million in the third quarter and a net hedge gain of $206 million for the first nine months of the year. As I discussed last quarter, the DAC amortization item is not an element of our hedging program or driven by current period activity, so we evaluate the results of our hedging before this item. Our hedging results include a robust stream of guaranteed benefit fees that are derived from the benefit base rather than the account value, which provides stability to the guarantee fees even in periods when markets decline, as we experienced in 2022.
During the third quarter, the net hedge result included a net gain on hedging instruments of about $600 million, primarily due to gains on interest rate hedges in a quarter where interest rates were down across the yield curve. The gain on interest rate hedges was partially offset by losses on equity hedges in a rising equity market environment. Changes in net market risk benefits, or net MRB, were driven in part by the same interest rate and equity market impacts, leading to a nearly $1.2 billion negative offset to the hedging instruments gain. It is important to note that in addition to market and interest rate impacts, there will be an MRB increase in each period as time passes due to the collection of fees.
Additionally, the MRB change was negatively impacted by higher levels of market-implied volatility during the third quarter, which does not apply to Brooke Re, as the modified GAAP approach uses a fixed long-term volatility assumption. The reserve and embedded derivative loss of $493 million during the third quarter primarily reflects increases in RILA reserves resulting from higher equity markets. The RILA business continues to provide a natural equity risk offset to our guaranteed variable annuity business, which results in hedging efficiencies that increase as the RILA block grows. In summary, the change in the net MRB, fees collected during the period, as well as the reserve and embedded derivative movements should be viewed collectively when comparing to hedging instrument gains or losses that come through in our results.
We believe this quarter's result demonstrates that our hedging program continues to be effective in improving the stability of our results and is working as expected with the establishment of Brooke Re. Our segment results begin on slide nine and focus on the healthy new business profile of our retail annuity segment, illustrated by growth of 59% from the third quarter of last year and 25% from the second quarter of this year. Our RILA product continues to gain momentum, with third quarter sales reaching a record level of $1.6 billion, supporting further diversification in our top-line growth. As Laura mentioned, we expect continued growth in our RILA business to be supported by our recent launch of a living benefit, the recent availability of one of Jackson's base RILA products in New York, and our expanded distribution opportunities through financial professionals at J.P. Morgan Wealth Management.
Sales of variable annuities remained strong, growing from the third quarter of last year and broadly flat compared to the second quarter of this year. We continue to believe there is a long-term underlying demand for lifetime income products. VAs with guarantees are well-positioned for the millions of Americans who retire each year and need additional asset growth and income certainty. During the third quarter, we successfully leveraged our broad retail annuity distribution platform to drive growth in fixed annuity sales and delivered $1 billion of fixed and fixed index annuity sales in the quarter. This was a strong quarter in the fixed annuity market, both for Jackson and the industry, as consumers looked to lock in crediting rates during a quarter with declining interest rates.
While we expect our distribution efforts to continue to deliver higher levels of fixed annuity sales relative to the last few years, we expect near-term volumes will be below third-quarter levels. The sales we generated in RILA and other spread products translated to $2.5 billion of non-variable annuity net flows in the third quarter, which has grown materially over time. These net flows provide valuable economic diversification and hedging efficiency benefits. Importantly, our overall sales mix remains capital efficient, and the stability in capital following the formation of Brooke Re provides us the opportunity to allocate some capital to spread products in support of further diversification of our business going forward. We remain focused on our consistent, balanced approach to capital return while maintaining our financial strength and investing in our business.
Looking at pre-tax adjusted operating earnings for our segments on slide ten, higher equity markets and a continued positive environment for spread products have driven solid growth in our retail annuity segment compared to the third quarter of last year. Excluding the impact of a non-recurring gain from previously disclosed payout annuity reserve releases in the second quarter, earnings for retail annuities were up about 5% on a sequential basis. Jackson's earnings power is supported by the growing level of assets under management, as healthy separate account returns combined with growing non-variable annuity net flows have built our total retail annuity AUM up to $256 billion, an increase of 18% from the third quarter of last year.
Importantly, the positive separate account performance has offset our retail annuity net outflows by over $21 billion in the first nine months of this year, including the impact of elevated surrenders of variable annuities coming out of their surrender charge period. For our institutional segment, pre-tax adjusted operating earnings were down from the third quarter of last year, primarily due to reductions in average AUM from $2.2 billion of maturities year-to-date. We have experienced increased new business activity this year, with over $1.5 billion in year-to-date sales, and what we believe to be a strong start to the fourth quarter. Our closed life and annuity block segment reported pre-tax adjusted operating earnings that were broadly unchanged from the third quarter of last year and down from the second quarter of this year due to comparatively stronger results from updating future policy cash flow assumptions in the second quarter.
Slide 11 summarizes our strong capital and liquidity position. The profitability of our in-force business, including the variable annuity base contract and a one-time benefit from the corporate alternative minimum tax, provided substantial capital generation of $462 million during the third quarter. Consistent with our prior guidance for smaller periodic distributions from Jackson National Life, $300 million was distributed during the third quarter. After accounting for the impact of this distribution and the related reduction in deferred tax asset admissibility, Jackson's total adjusted capital, or TAC, increased and ended the quarter at $4.8 billion. Our statutory capital generation of $1.1 billion through the first nine months of this year has exceeded our original guidance when measured on an after-tax basis before dividends and distributions.
We believe this after-tax measure of capital generation provides the most insight into the underlying strength of our business and provides the foundation for making capital allocation decisions about future organic growth, pursuit of strategic opportunities, and return of capital to shareholders. That said, we understand the value of reflecting the change in Company Action Level required capital, or CAL, when measuring free capital generation. Reflecting the change in CAL, our free capital generation was over $850 million through the first nine months of this year, which we believe puts us on a pace to exceed $1 billion for the full year on this measure as well. Regardless of the way you measure capital generation, we have thus far outperformed our guidance provided earlier this year, and we believe we remain well-positioned for continuing our balanced approach to capital management heading into 2025.
CAL has continued to remain stable following the formation of Brooke Re, as was apparent in our third quarter results, with estimated CAL slightly higher, reflecting growth in fixed annuity sales, partially offset by overall investment portfolio activity. Our estimated RBC ratio was up slightly from the second quarter and in the range of 550%-570% and remains well above our minimum of 425%. We are also pleased with Brooke Re's third quarter performance, which is operating as expected and remains capitalized well above our minimum operating capital level. Our holding company cash and highly liquid asset position at the end of the quarter grew to nearly $650 million, which continues to be above our minimum buffer. The extraordinary dividend from Jackson National Life this quarter is consistent with the goal of stabilizing RBC compared to our past practice of a sizable annual dividend.
We believe our robust capital position provides a strong financial base for future operating company dividends. We returned $167 million to common shareholders during the quarter through share repurchases and dividends, and year-to-date we have returned $483 million, or $6.24 per share, a strong pace relative to our 2024 target of $550-$650 million. Our strong capital generation and growing holding company liquidity position should allow us to finish 2024 in the upper half of our targeted capital return range. Overall, I'm very pleased with our third quarter results, which demonstrate positive momentum in sales, earnings, capital generation, holding company liquidity, and capital return. I'll now turn the call back to Laura.
Thank you, Don. Our third quarter results and cumulative progress through the first nine months demonstrate Jackson's business strength, market leadership, and sustainable capital generation.
As we look forward to completing another year as an independent company, our focus on execution and capital discipline is strong. We remain committed to profitable growth, serving all stakeholders and enhancing shareholder value over the long term, including our commitment to capital return. As always, I'd like to acknowledge our talented Jackson team. Their dedication to our purpose of helping Americans achieve financial freedom for life is our greatest strength. The opportunity to work alongside our associates is ever rewarding as we continue to deliver against our strategic and operational goals while supporting our clients, our distribution partners, our communities, and each other. At this time, I'll turn it over to the operator for questions.
Thank you. If you would like to ask a question, please dial star followed by one on your telephone keypad now.
If you change your mind and would like to exit the queue, please dial star followed by two. Finally, when preparing to ask your question, please ensure that your phone is unmuted locally. Our first question today will be from the line of Alex Scott with Barclays. Please go ahead. Your line is now open.
Hi. Good morning. The first question I wanted to ask is just on the strong stat story, earnings this quarter, and I think there was part of it that was non-recurring, and you all have been pretty clear about the expectation there. I wanted to understand how much of an offset you expect from growing the business, just acknowledging the strength in RILA sales and so forth. How much sort of net uplift RBC that is more readily available to send to the holding company do you expect to have annually?
Hey, Alex. It's Don. Good morning. Yeah, I'll take your question. So in terms of capital usage for new business, we feel really comfortable with our current capital mix. We do believe that's relatively capital efficient, and that could change, obviously, as we see opportunities going forward to diversify our mix. But we're pretty comfortable, and I think one example of the flexibility that we have there is with the increased level of fixed annuity sales that we saw in the quarter. We were able to do that, and there obviously was a little bit of a capital impact related to that on the required side, but that was kind of largely offset with some normal portfolio activity. In terms of RILA strain, I think there's kind of a minimal impact coming through TAC in the current quarter.
But as we bring on more assets, obviously, there's capital that you have to put up to support those growing level of assets. But in general, we're pretty comfortable with our product mix and feel that it's quite manageable going forward.
Okay. Great. Thanks. Second one I have is on Brooke Re, and I know there was a little bit of noise just around the hedging this quarter. But as we think through that structure, I think over time, you guys have said there is positive margin between the fees and the cost of hedging there on these riders. At what point would you have the confidence to actually take a common dividend and have that help the overall cash flow of the company? And I appreciate you set it up recently, but I'm just sort of interested in the more medium to long term there.
Yeah. Yeah.
So in terms of Brooke Re, as you pointed out, we've got three quarters now of experience operating with Brooke Re in place. And we do expect that over time, it will be capital generative. And if you look at just the results through the first nine months, we have seen some growth in the equity there. We don't have any expectations here in the near term to take any capital out of Brooke Re. We think we've got sufficient capital generation occurring at J&L and continue to see that growing a bit and think that that will be sufficient to fund our near-term capital return targets.
Great. Thank you.
Our next question will be from the line of Suneet Kamath with Jefferies. Please go ahead. Your line is now open.
Great. Thanks.
I just wanted to talk about the capital generation, your comment that you're running over $1 billion year-to-date. But if we look at the hold co dividends, they're about half that level. And I know 2024 is a little bit of an odd year because of the whole setup of Brooke Re, but is your expectation that in a normal year over a 12-month period, you would send $1 billion to the holding company?
Yeah. Thanks for that, Suneet. So yeah, obviously, 2024, as you highlighted, is a little unique. We didn't really have a distribution up to the holding company in the first quarter because we used some of that capital to fund the establishment of Brooke Re. And in terms of future capital generation, it'll continue to depend on the performance of our business.
So we would fully expect to continue with our approach of periodic distribution of capital. And as I said, it's going to depend on the level of performance that we have in terms of generating capital. So I don't want to give you a guide at this point. As you know, we typically publish our capital return targets in connection with our fourth quarter results. So as part of that, we'll be sharing what our plan is. If you look back at our track record, since we've been a public company, I think you'll see a sort of consistent balanced approach in terms of growing the level of capital return that we have. I'm anticipating, if the business continues to perform as expected, that we will see some increase in the level of our capital return for 2025.
Okay. Got it.
And then I guess my other question was, and I think you hit on this in your prepared remarks, but when you price and hold capital for RILA, are you holding capital sort of on a standalone basis, or are you embedding that diversification benefit that you get with the traditional VA business? Thanks.
Yeah. No. When we're pricing, it's done on a standalone basis, so we don't take into account the offset that we get with the VA business. That does come through, as we've talked about on prior calls in our hedging results, to the extent it allows us to do lower levels of external hedging. We do get a benefit from that. But in terms of pricing, we don't take that into account. It's really done on a standalone basis.
Got it.
And if I could just sneak one more in, one of your competitors earlier this year has talked about pretty sizable basis risk year-to-date, I guess, just given how skewed the S&P's performance has been from a handful of stocks. Are you seeing any of that in your results?
Yeah. So basis risk for the quarter was fairly muted for us. And the first two quarters of the year, we did see a little bit of basis risk. It was kind of positive in one quarter, offset by negative result in the second, I believe. But on a year-to-date basis, it's been fairly modest. We do have a very rigorous approach in terms of managing the funds that are available on our platform, and I think that's one of the things that we use to help manage that. We also use a number of different indices in our hedging approach.
So based on all of that, we haven't seen a significant impact from basis risk year-to-date.
Got it. Thanks, Don.
As a reminder, for any further questions, please dial star followed by one now. And our next question is from the line of Ryan Krueger with Keefe, Bruyette & Woods. Please go ahead. Your line's open.
Hey. Thanks. Good morning. First one was on Brooke Re. Can you provide us a little more color on, or at least quantification, on how the capital has moved at Brooke Re on a year-to-date basis at this point?
Yeah. So we obviously are not currently disclosing the exact financials of Brooke Re, I think, consistent with other companies that have captive arrangements. As I mentioned, we have seen some growth there. It's not a huge amount, but I don't really want to quantify it at this point.
I would say that just as a reminder, we did put $700 million in terms of the initial capitalization of Brooke Re. And the other kind of component of equity that exists there is the asset related to the MRB or the variable annuity guarantees. And the combined result of both of those have grown in the first nine months.
Okay. Got it. Thanks. And then when I look at the market risk benefits roll forward, it looks like there's been a fairly consistent amount of negative impact from actual policyholder behavior versus your expectation. It's $514 million year-to-date. Can you give some additional info on what is driving that and how to think about that as we go forward?
Sure, Ryan. So what ends up in sort of the unexpected component of the MRB roll forward is essentially related to lapse activity and withdrawals.
Our lapse rate assumptions are set on a kind of a long-term view of what we expect to happen. From quarter to quarter, on a short-term basis, you can see some variability in that. Really, assumptions are set more on a long-term basis. As you know, Jackson goes through a process of updating its actuarial assumptions in the fourth quarter. I don't want to get ahead of that, but we will be doing that. We're actually going through the final phases of that now, and we'll be reporting that out along with our fourth quarter results.
Thanks. Just this one quick follow-up to that. Is what's happening currently mostly lower than expected lapse rates? Has that been the short-term deviation?
No, it's actually the other way around.
As we've talked about, when equity markets are really strong, like we've seen this year, we do tend to see a higher level of lapse rates or of policyholders withdrawing their money. So it's higher lapses.
Okay. Great. Thank you.
Our next question will be from the line of Tom Gallagher with Evercore ISI. Please go ahead. Your line is now open.
Morning. A few questions. First, just on the hedging, I guess excluding the equity vol, which gets excluded for purposes of Brooke Re capital, it looks like you had about $130 million of hedging losses in the quarter. Just curious, what caused the hedging losses? Which factors? And how big of a loss when we think about hedging and Brooke Re, how big of a loss or how much of a breakage would you need to see before there would be some capital implications?
It sounds like you have a pretty big buffer there, but just want to get a broad sense for what that would look like.
Yeah. So just in terms of the level of hedging losses and the math you did there with subtracting out the volatility, it sounds like you're on the right track. We don't view volatility as kind of a core risk embedded within our guarantees. And so rather than developing a fairly costly hedging approach to cover off volatility, that's what led us to setting the fixed volatility assumption within our modified GAAP approach at Brooke Re. And we do accept that that's going to create a little bit of variability in the GAAP results that show up in our non-operating results. So that's the point on volatility.
In terms of the level of losses that we would be able to sustain at Brooke Re prior to putting in any capital, if you go back to our original disclosures around the establishment of Brooke Re, we set it up intentionally to be sort of self-sustaining. And so we do feel like we have a pretty strong buffer there, well above the minimum operating capital that's required for a regulatory basis. We also have internal risk levels that we monitor quite regularly, and we feel good about that and really feel like we're in a strong position in terms of Brooke Re. It would take a very significant market event to cause a capital issue. I think as we've disclosed on prior calls, that would typically be very high levels of volatility combined with really significant equity stresses or equity and interest rate stresses combined.
So think of events like the global financial crisis in the 2007, 2008 period, or potentially similar to the COVID shock in 2020 would be the scenario where we could potentially need some additional capital at Brooke Re.
Gotcha. That's helpful, Don. So as a bright line test with the $700 million of hard assets that you funded it with initially, if you went through that, would that be one way to think about it? Because I know you have other equity, but the rest of the equity that's been created there, which is essentially an embedded gain from the embedded derivatives, doesn't really feel like real equity. I mean, I don't know if the regulator views it that way.
Just curious, how is that a reasonable initial level to think about if you depleted that $700 million, which obviously you're way away from that because you have year-to-date gains, but just trying to understand a bright line level?
Yeah. We don't have a bright line. Just related to the $700 million, recall that that was our initial capital or hard assets, if you will, that we put into the company. Each quarter, we settle up on the results of the business with Brooke Re. And so the hard assets have actually grown as well over the first nine months of the year.
Gotcha. Thanks.
Sorry, Tom. Just to close that out, we don't really have a bright line. We do have metrics that we monitor, which are kind of scenario-based, and we look at it very, very closely.
But there's no bright line dollar amount that would guide you to.
Gotcha. And then my follow-up is just on sales. The big ramp-up in fixed and FIA sales in Q3, I heard your comments about, I think you said, "Probably not going to stay at that level." But I guess my question is, that's probably the most competitive part of the life insurance market. That's where all the alternative managers are operating. How do you think about standalone ROEs? I heard everything you said about diversification. That all makes sense. But I can't imagine these are particularly high-returning sales. RILA, in my view, is probably a much better quality sale for you. So why enter into that market in such a big way if that's, in fact, where most of the competition is intense in pricing? I don't know.
That's a bit of a rambling question, but what kind of returns do you think you're actually getting on those product sales?
Good morning, Tom. And thank you for that question. Scott addressed the drivers for the sales, and then Don can address the return question. But year-to-date, we've seen very constructive characteristics for annuity sales overall across all different annuity types. And we've seen very rational behavior out of our peers as well. So across the entire industry, we're seeing growth in markets for each annuity type. And Scott can share our view on what's driving those increased sales.
Yeah. Thanks, Laura. Thanks for the question, Tom. I mean, there are several drivers, and it starts with demand. I mean, you've heard virtually every firm in our industry talk about favorable demographics. And the reason why is because that opportunity is real.
It's not just the number of Americans turning 65 that have the need, but the number of Americans that now are responsible for funding their own retirement, and the need for protection, for growth, for lifetime income is stronger than ever. It's also. Another driver is the number of solutions that are available. As Laura pointed out, it really highlights the importance of having product solutions that are available that have strong consumer value across the entire risk spectrum, whether it's the growth potential of VA, the protected growth of RILA, or the principal guarantee of spread. That's important overall to Jackson sales and diversification. Another driver is really the number of advisors that are now using annuity solutions as part of their client diversification and part of their overall financial planning.
I mean, we've spent a lot of effort over the years to ensure that our products are integrated into wealth management platforms and in the financial planning tools that advisors use to run their business and to serve their clients. And it's really helped advisors illustrate the positive impact our solutions can have on a client's portfolio and really helps demonstrate how we can drive potentially better outcomes. From a spread-specific standpoint, we talked about some of the drivers: active repricing, the capital stability of Brooke Re, our ability to tap into the strength of distribution and re-engage with key distribution partners. But for Jackson, a key reason to be in the spread business is it helps us attract new advisors to our overall suite of products.
Much like RILA did, what we've seen with the spread sales, it's brought advisors back to Jackson that hadn't done business with us in a while. So we're very pleased with the results we've seen with our diversified sales.
Yeah, Tom, I'll just add a couple of things to that and then address your question on return. So as you know, Jackson's had a pretty long history of being in the spread business. And so as Scott was mentioning now that we have more stability with Brooke Re in place in terms of our capital position, we made the decision to support the distribution effort. In terms of returns, we're very comfortable with the profitability of all the products that we're currently selling, including the fixed annuities. And the range of returns really varies by product.
So as you pointed out, our VAs are some of our highest return products. Fixed annuities are going to be at the lower end of the range, and RILA falls somewhere in the middle there. We don't disclose specific IRR targets, but we're comfortable with the returns we're seeing on that business.
Gotcha. Thanks, guys.
With no further questions on the line, I will now hand the call back over to Jackson's CEO, Laura Prieskorn, for any closing remarks.
Thank you all for joining us this morning, and we look forward to providing you our next update on our full year results in the new year. Take care.
This will conclude the Jackson Financial Incorporated 3Q24 earnings call. Thank you to everyone who was able to join us. You may now disconnect your lines.