Good day.
My name is Latif, and I will be your operator today. At this time, I would like to welcome everyone to The Kraft Heinz Company's First Quarter 2018 Earnings Conference Call. I will now turn the call over to Chris Jakubik, Head of Global Investor Relations. Mr. Jakubik, you may begin.
Hello, everyone, and thanks for joining our business update. We'll start today's call with an overview of our Q1 results and our 2018 plans from Bernardo Hess, our CEO and David Knopf, our Chief Financial Officer. Then, Paulo Basilio, President of our U. S. Zone and George Sogby, Strategic Advisor and Director, will join the rest of us for the Q and A session.
Please note that during our remarks today, we will make some forward looking statements that are based on how we see things today. Actual results may differ due to risks and uncertainties, and these are discussed in our press release and our filings with the SEC. We'll also discuss some non GAAP financial measures during the call today. These non GAAP financial measures should not be considered a replacement for and should be read together with GAAP results. You can find the GAAP to non GAAP reconciliations within our earnings release and at the end of the slide presentation available on our website.
Now let's turn to Slide 2, and I'll hand it over to Bernardo.
Thank you, Chris, and good afternoon, everyone. Let me start by saying that we're feeling more confident about our outlook, with Q1 in line to a slightly better than our expectations from the February call. If you recall, there were several factors that lead us to be cautioned on our top line performance for the first half of twenty eighteen, including the headwinds in the United States from Planters and Morada, the impact from retailer inventory reductions in Canada and the risk we saw in Brazil from our SAP implementation. At EBITDA, we spoke about near term pressures in the United States and rest of the world from accelerated investments in go to market capabilities, big bet launches and increasing working media dollars and best in class customer service as well as significant cost inflation, especially freight at the beginning of the year. On the whole, it played out as expected.
And we continue to expect many of these same factors to remain in Q2, as we anticipated in the outlook we provided in the February call. Outside these trajectory factors, we are seeing ongoing improvement in consumption trends in most countries and in most of the key categories that we believe will drive both top and bottom line growth into the second half of the year. This includes positive trends brands in the Q1, faster than 4th quarter, in categories such as natural cheese, meals and desserts and ready to drink beverage in the United States, cheese and coffee in Canada, ornament and sauces across Europe, soups and meals in the U. K. And baby food in Russia, condiments and pasta sauce in Latin America as well as soy sauce in Indonesia.
More important to highlight for the balance of 2018, for 2019 and beyond is that these gains are being driven by the investment and progress we are making to build capability for sustainable advantage to our iconic brands. On Slide 3, we show 6 goals from our framework presentation that we set to fulfill the Kraft Heinz vision to become the best food company growing at that award. For instance, we set a goal to be the industry's number 1 in marketing capabilities, and we're investing in our portfolio of brands through a data driven approach to win with consumers. It's fair to say that we have spent the last 2 years on the necessary renovation of our portfolio, largely by focusing on marketing spend efficiency and product renovation. We are playing model sales with higher commercial investments, especially behind incremental innovation.
In data driven marketing, we continue to develop proprietary in house tools to better measure quality impressions across new mediums like mobile and to understand the impact of our digital initiatives have on net sales, all at a faster real time pace. In the Q1 alone, our Super Bowl ad kicking off the Crafts Master brand campaign generated more than 2,000,000,000 impressions. We executed a data driven target digital campaign in U. K. Soups, helping us gain more than a point of share during strong soup season and gross sales 10%.
Also in the U. K, our campaign behind an in and out product, chocolate flavored mayo during Easter season, generate 3,500,000,000 impressions for high series good mayo. Think about that, more than 3,000,000,000 impressions in a country 1 5th the size of the United States. And in a classic definition of adaptable data driven marketing, our U. S.
Teams' quick response around consumer and social media interest in Mailchimp generate more than 1,000,000,000 impressions within 48 hours. This coming at a time when we are just launching high thrill mail nets in the United States and Canada. In innovation, we are pushing into new categories, new segments, new occasions, in many cases, to premium positioning. And we are doing this with a focus on incrementality, not just gross sales from new items. In United States, for instance, our innovation funnel has got wider every single year.
And in 2018, we plan to launch roughly 60% more innovation projects than we did in 2016. And more launches are designed to be incremental to our current base, such as breakthrough innovation in new dayparts, like we're doing with Just Crack an Egg for Breakfast, a refrigerated product that's now selling faster than we can make it Disrupt innovation like Heinz Premium Mayonnaise and building on our presence in the snacking by complementing P3 with Oscar Mayer Natural Meat and Cheese Plates, ciela del sebago chips and cream cheese dips and Prancer's Signature Nut, as well as partnering with growing equities to bring specialty items to market with our new SpringBoard platform and through joint ventures. Items like Momofuku sauce, Oprah, Oh That's Good cold front foods and Food Network meal kits and cooking sauces. Outside of the United States, you're already seeing the impact of incremental sales from the craft brands in Europe and should soon see the same in Australia. And in our rest of the world market, we expect gains from white space launches under craft, Heinz and Planters to show more strongly in the second half of the year.
In our efforts to maximize category measures, we have significant impact still ahead. At retailers in United States, for instance, we still have room to improve the effectiveness of our promotional activities. We expect key summer and winter resets windows to improve SKU adoption, distribution and velocity to our assortment management and panogram tools.
In U. S.
Foodservice, we have started to streamline our product catalog, emphasizing high velocity SKUs, which also reduce supply chain complexity. And across our results, we recently made our global center of excellence in the Netherlands, our global hub for assortment management, adding this capability to the revenue management team to drive value and growth. In go to market capabilities, we continue to take actions that will enable us to improve our ability to get the right product at the right place at the right time for our consumers and capture what we believe to be significant incremental organic growth. Our in house, in store sales teams in the United States is now 80% larger than this time last year, And we are seeing the incremental returns we expect versus the previous brokers only approach in store everywhere we have implemented this new model. In foodservice, we are capturing white space opportunities in some of our most developed markets, the United States and Europe, a good indication that there is more untapped potential in this channel.
And in e commerce, our team is developing in house data science and consumer analytics expertise with a focus on building consumer baskets that together with single item purchase can leverage the breadth of the Craft Hi portfolio and make us a better partner to our retail customers. We are also making significant progress in our goal to create best in class operations. We are pacing ahead of aggressive industry leading targets in quality, safety and customer service in nearly all geographies we operate, even as we ramp up to get new state of the art factories in Davenport, Kurzweil, China and Brazil producing to their potential. In our cost, while inflationary pressures have continued across procurement, logistics and manufacturing, we view the solid pipeline of projects in each area to minimize these pressures, which should come through in the second half of the year. In other words, even though we substantially complete our integration program in Q4, we remain in a strong position to both offset cost inflation and fuel high return investments in our brands.
This includes investing in the development of our people, where in the Q1 alone, Kraft Heinz employees completed nearly 50,000 courses to our interactive university online platform. We cannot underestimate how critical it is in this rapidly changing environment to develop our people to new competencies and skill building in areas like sales, marketing, leadership, problem solving and R and D because we know that our people are what we will enable Kraft Heinz to adapt to these new times and to win in the marketplace. So to summarize. 1, we are building capabilities to create brand and category advantage to achieve profitable growth 2, we're investing aggressively now in order to see the benefits sooner And 3, these are key factors shaping what's likely to be an atypical balance of net sales and EBITDA between first half and second half in twenty eighteen. So let me hand over to David to explain how these factors impact Q1 results and how the commercial momentum we are investing to build is likely to play out in our financials.
Thank you, Bernardo, and hello, everyone. Turning to Slide 4. From a total company perspective, organic net sales were down 1.5 percentage points in Q1, consistent with the expectations we laid out on the last call. Pricing was positive for the 3rd consecutive quarter, up 1 percentage point and driven by favorable pricing in the United States and Rest of World markets. Volumemix was 2.5 percentage points lower in Q1 due to known headwinds in the United States and Rest of World markets that overshadowed solid retail growth in EMEA and Canada, strong Easter programming in the United States and food service growth in both the U.
S. And EMEA. By segment, the U. S. Was slightly better than our initial expectations.
Planners and ORIDA had a negative 1.5% impact and trade spend timing was a 1.2% headwind to Q1 net sales. Excluding these factors, underlying U. S. Consumption was significantly better than reported results and continued to show sequential improvement. In Canada, as expected, results reflect earlier go to market agreements with key retailers, with growth tempered by retail inventory reductions at a key retailer versus the end of 2017.
EMEA had a strong first quarter driven by soups and meals growth in the UK as well as condiments and sauces growth across the zone, including Southeast and Central Europe, where we are now selling the Kraft brand. And in Rest of World, top line growth was supported by pricing, while ball mix was held back by distribution related issues, primarily realignment in Mexico and continued disruption in Puerto Rico a seafood shortage in Southeast Asia that is impacting our can business in Indonesia and the implementation of SAP in Brazil. That said, we do expect sequential improvement moving forward. At EBITDA, Q1 performance was slightly better than expected, although the drivers were consistent with our expectations. Specifically solid gains from productivity savings and net pricing, gains that were offset by inflationary pressures, primarily elevated freight and resin costs as well as costs associated with our aggressive commercial investment agenda.
At adjusted EPS, we were up $0.05 versus Q1 last year, driven primarily by a roughly 7 30 basis point reduction in the adjusted effective tax rate versus Q1 last year, while other below the line items largely offset one another. One final note I'd like to make about Q1 results that's not on the page is our cash generation. In Q1, we delivered nearly $500,000,000 of additional cash versus the year ago period. This came from a combination of lower capital expenditures, lower cash taxes and lower working capital. In sum, our Q1 financial performance was in line to better than expected and provides a solid start to delivering our full year outlook outlined on Slide 5.
To start, we continue to expect 20 18 will be a year where just less than half of our net sales and EBITDA will be delivered in the first half of the year and more than half in the second half. And this is compared to 2017, where net sales and EBITDA were roughly equally split between first half and second half. In fact, in Q2, while the set of sales and cost headwinds will be similar to Q1 and we will continue to press our aggressive commercial investment agenda, we will be up against our strongest EBITDA comparisons of the year in every reporting segment versus last year. But as Bernardo said, with 4 months now behind us, we are gaining visibility on a number of trend bending drivers, both commercially and operationally, that are giving us confidence in a strong second half and solid momentum heading into 2019. To be more specific, we see 4 tangible drivers of the turnaround in the second half of twenty eighteen.
First, the transitory headwinds in the U. S. During the first half should not just fade, but are likely to turn into positive year on year contributors, given strong go to market plans for Planters Nuts, Oscar Mayer cold cuts and our frozen business. 2nd, and also in the U. S, we expect to begin seeing more benefit from the investments in category management and go to market capabilities, benefiting both the strong innovation agenda we have planned as well as our in store presence with key customers.
3rd is international growth driven by a combination of innovation and white space initiatives in virtually every market, Canada, EMEA and Rest of World. And 4th is leveraging greater net savings as the benefits from the initiatives we have at work across procurement, logistics and manufacturing ramp up. From an overall perspective, we remain confident in delivering positive constant currency EBITDA growth and strong adjusted EPS growth for the full year as we outlined in February. And to be clear, we're targeting EBITDA growth versus the revised 2017 base following the new accounting standards we've implemented. For earnings per share, we now expect an incremental $40,000,000 of depreciation and amortization versus $70,000,000 previously, and we continue to expect incremental interest expense of roughly $100,000,000 versus last year and an effective tax rate of approximately 23% for the full year.
And in terms of cash generation, as evidenced by our strong Q1, we continue to expect a significant step up in cash generation from a combination of lower capital expenditures, lower cash taxes and lower working capital. To close, I'd echo Bernardo's earlier thoughts on the year and our path forward that we're developing capabilities to create brand and category advantage to achieve profitable growth, that we're investing aggressively now in order to see the benefits sooner and that these are the key factors shaping what is likely to be an atypical balance of net sales and EBITDA between the first half and the second half in twenty eighteen. Now we'd be happy to take your questions.
Thank Our first question comes from the line of David Palmer of RBC Capital Markets. Your line is open.
Thanks. Good evening. You mentioned your investments in feet on the street, the sales in stores. Could you talk about where you are with those investments? Have you seen returns in that?
And can you give us a sense that you're feeling confident you'll get something for that investment?
Sure, David. This is Paulo. So yes, we're deploying this different in store coverage model that it basically involves replacing some existing third party merchandising that we own, we have in our stores to in house salespeople. What we believe is that we can better execute and understand the category needs with that, and we are leveraging advanced analytics, pharmacy metrics to track this activity. We started doing this in 2017.
I can guarantee you that it's paying off and we are actually doubling down on this.
Great. And just a question on the big four, cheese, nuts, lunch meat and coffee. Those categories have that pass through element. They've been 4 categories for you, which your brands have been wobbling in terms of their market share lately. It looks like private label has been the beneficiary in some
of these. Could you tell
us what's going on? Is it something of a price timing issue? Or are you is there something else with regard to your promotion strategy that you're looking to adjust? Thanks.
Hi, David. This is David. Thanks for your question here. So let me step back on pricing a little bit and give you some more color in Q1 and then going forward. So in Q1, we realized a fair amount of carryover pricing from last year.
So you saw that we're up 1% overall for Kraft Heinz. And this is really in the places that we planned, okay, outside of key commodities. So this is something that will likely lap going into the rest of the year. Outside that pricing, pricing net of commodities was pretty stable for the quarter, and we expect that to maintain stability going forward. So that's kind of our Q1 pricing.
Going forward, as a matter of practice, we don't talk about potential future pricing actions, so I won't get into that. But what I will say is we continue to be very confident in the strength of our brands, and we will continue to strike a balance between market share and profitable volume for each of our categories.
Thank you.
Thank you. Our next question comes from the line of Ken Goldman of JPMorgan. Your question please.
Hi. 2 for me if I can. You said you talked about the headwinds in 10Q. I just want to make sure I understand what the message is there. Typically, if you look at seasonality, EPS, EBITDA in 2Q, they've been around EPS anyway about $0.10 higher than 1Q.
That's exactly what the Street's modeling today, dollars 0.99 versus $0.89 So I know you can't give guidance, but I just want to sure we're hearing you correctly on what that similar headwinds comment meant, right? Does it mean that we should expect similar EBITDA? Or should seasonality still lift 2Q's EBITDA ahead of 1Q like it typically does?
Ken, this is David. Thank you for the question. So as I said earlier, 2018 is likely to be a bit less first half and a bit more in the second half. And that compares to the roughly fifty-fifty split that we had last year in 2017. So obviously, shifting very few percentage points can cause significant year over year percentage changes.
And on top of that, particularly in Q2, given what we're up against in terms of having the strongest EBITDA comparisons on a margin perspective last year in every geographic segment. So that's something that will be relevant for next quarter. That being said, again, I think there are 3 very highly tangible drivers to our kind of second half outlook. First, as I said, the transitory headwinds in the U. S, including nuts, cold cuts and neurida.
These are 3 significant factors that should fade into the second half. 2nd, we have a very strong innovation pipeline in white space agenda across the company and rest of the world. Finally, on the bottom line, our savings curve should catch up to inflation that we've seen in the business and the investments that we've made in the business as the year progresses. So that's kind of, again, our breakdown for the year. And again, just to kind of reiterate what we said, the capabilities we're building in category management, brand building and go to market that we're investing this year aggressively, This will benefit us both later into 2018 and will benefit us in 2019 and going forward.
Thank you for that. And my follow-up is you mentioned, I think if I heard you correctly, as a management team, you're going to have 60% And I thought I heard the phrase innovation projects than a year ago. I wanted to understand what's an innovation project as you define it? And how do I reconcile the talk of 60% more projects with the sort of big bet strategy you've told us about in the past?
Ken, this is Paul. What I can talk about the U. S. Innovation pipeline here. So what I can tell you is that when I compare year over year, the number of projects and the number of dollars that we are seeing coming from innovation for that we expect to have innovation in 2018 is growing VASO 17.
And we have many examples now being launched and being shipped. We have and all of these projects, one another driver that we are incorporating here, we are very focused on the incrementality of the innovations that we are launching. So we have the Just Crack an Egg, Heinz Mail is coming, Plantar Scrunchers, our partnership with Food Network, a lot of new dresses and that we have the Capri Sun based renovation. And on top of that, we are already entering Q2. We are having 'nineteen refrigerated, softness and meals and also a very strong pipeline in frozen meals that we got from the second half.
So again, this we are very happy and confident with the U. S. Innovation pipeline that we already got distribution in
2018. Just to complement, Paolo, adding to the rest of the world, you're going to have the same the similar story. That's an extension of the number of projects, right, renovation and incrementality and a set of projects that you call the big bad strategy, Ken. That's why it's totally connected. That's what we call the platinum launch, right?
Just to name a few on the international markets, we have Max Boost in Canada. We have several in class territory in Europe, right, now coming to Australia as well. We have Jif Jaf cookies in China. I have the entire Heinz Baby Food renovation in Europe. In Asia, I have the premium line in soy sauce in Indonesia, pasta sauce in Japan.
So those are some of key platforms of innovation that match to the big bet concept that you just addressed. At the same time, we are wider widening our innovation pipeline worldwide.
Our next question comes from the line of David Driscoll of Citi. Your line is open.
Great. Thank you and good evening. I wanted to ask about gross margins. Can you talk a little bit about how gross margins trended by region? And then specifically, I'd like to understand if retailer pressures are constraining the gross margins and then if it's a developed or emerging market pressure?
Hi, David. This is David. Thank you for the question here. So as you know, broadly, we manage EBITDA dollars not to margin, whether it's EBITDA margin or gross margins. So we're very focused on growing our EBITDA dollars.
That being said, in Q1, you saw our gross margin overall was essentially flat versus prior year. I think the two things to note on that. One, we did have a small benefit from the timing of pension and post retirement costs, and this is something that's not going to repeat. And 2, we did have another small benefit from a mix impact from the Easter shift into Q1 from Q2 that's going to work against us next quarter. Going forward, again, I'd expect sales growth to improve before EBITDA growth and before EBITDA improves.
And again, coming back to the fact that we have inflation coming into this year and the accelerated investments that we're making in the business that run ahead of our savings curve and the ramp up in our commercial growth.
David, can you just comment on a little bit on the regions? I mean, one of the most talked about issues right now in the sector is the potential pressure on gross margins. And a comment on the U. S. Business, I mean, the sales growth is weak.
So we're all wondering here, I mean I hear what you're saying about the back half of the year, but just like your sense as to the current environment and is this pressure something that do you actually think it would constrain your ability to manage your margins over time?
Yes. No, so again, I'm not going to speak to gross margin by segment or by zone for us. But again, we're happy with the performance in Q1. We're running consistent with our plan for the year. And again, that plan is going to be very second half weighted with the 3 kind of tangible drivers that I talked about, with the headwinds in the U.
S, including nuts, cold cuts and a write up fading through the year with the strong innovation and whitespace agenda in EMEA and rest of the world in U. S. And Canada and our savings curve that should catch up with inflation and investments.
Thank you. Our next question comes from the line of Robert Moskow of Credit Suisse. Your line is open.
Hi. Thank you for the question. I was hoping that you could help me understand your how your relationships with the trade have evolved. Last year, there were a series of service issues on ORIDA and then you also had some, I would say, some pushback from a major retailer on their pricing scheme for private label and cheese and meats and then you had the Davenport issue. So is that are all these issues kind of being resolved now?
And do you feel like the retailers have given you a clean slate? And that's why you feel confident that you're seeing a bit of a tipping point here in terms of your distribution trends, your innovation trends and your programs? Or are those issues weren't that big to begin with?
Hi, Liam. It's Paulo. Rob, it's Paulo here. So again, what I can tell you is that when you think about our service level for this year, we had a big improvement. As you know, the majority of the footprint work is now behind us.
So again, we started the year with a very good and strong service level. We have this focus issue in capacity from Moraida. But beside that, all our products and capacity we're delivering in align what our customers, they demand. So again, we still are going to experience some service constraints in Oraida. But overall, my total service level and the ability that we are seeing to engage with the customers, to get our innovation distribution, to get our products there, to get to negotiate and set our JVPs really well.
So we're feeling good about this relationship for the year.
Our next question comes from the line of Andrew Lazar of Barclays.
Good afternoon.
Hi, John. Hi.
I guess I read some comments the other day from a recent conference that were made by Jorge Paulo Lamon and basically acknowledging that 3 gs bought brands that they thought could last forever as he put it. But then all of a sudden got disrupted and those were kind of his words. And I realize some comments can be taken a bit out of context and such, but I guess I was hoping to, 1st, get your take on these comments. It's hard to know kind of what to make of them. And then second, maybe better understand how thoughts like this inform or impact certain capital allocation decisions for KHC.
I guess, in other words, does this disruption make slower growth staple assets less interesting, even if compelling transactions from a financial standpoint?
Thanks, Andrew. It's Bernardo. Look, let me try to address your question directly, right? I think the disrupted market and change in channels, consumer habits and so on. That's happening for quite some time, and that's something we have been acknowledged also for some time, right?
Part of a significant part of our commercial investments, right, that you announced at the end of last year, the 250 to $300,000,000 is behind new digital initiatives, right, behind e commerce, behind new channels, behind go to market, behind the innovation that's coming to market to support it and behind working dollars in media as well as service. With that being said, I think the big message here is really that there will be we cannot have any compliance with the brands we have. It's actually the opposite. We believe in the big brands when you support them, right, when you give them the right relevancy, the right product offering in the marketplace, they go really well. It's the case, for example, if you think about Heinz in the United States, has been growing 15% every year since 2015,
right?
The relaunch of the craft brand with the Super Bowl campaign with family greatly is giving us a lot of excitement behind craft new offers in cheese and other segments that can be very relevant. But it's also true to say that these big brands that have the scale, that have the profitability, right, they will need to come with new offers from different angles and different categories for smaller brands and so on. And we are doing that if you think about the case of Devourer on the frozen territory, if you think about just Crack an Egg going for breakfast in Refrigerator, right? If you think about the things we're doing with brands like classical, like Cool Whip, like A1, right? If you think about the extension of the planters with planters signature work and nutrition, right?
So the combination of the two things are extremely important. So in the sense to your question, exchange our capital allocation mindset, my answer is no. Actually, I think it's very in line with what we have been saying for quite some time, right? Our framework for capital allocation, organic and organic, has not changed. We continue to like big brands.
We continue to like business that can travel and continue to like business that we can generate efficiency that can be invested behind growth, brands, products and people.
Great. Thank you very much for that color. One quick follow-up. If you expect some of the similar top line impacts in 2Q as in 1Q, plus you'll have an added headwind from the Easter shift that reverses a little in 2Q. I guess does that suggest that 2Q organic sales could be weaker sequentially compared to 1Q?
Or would you expect some sequential improvement even with the Easter shift hurting you? Thank you.
Andrew, this is David. Thanks for the question there. So let me walk through a little bit zone by zone or geography by geography for Q2 on the sales side. So from a top line perspective in the U. S, we expect to be kind of sequentially similar to Q1, okay?
So we still expect to see the impact of the headwinds from planners in Club and from Orion and Cold Cut as we've talked about. And again, this will be about a 1.5 percentage point headwind for us. In addition to that, we have a combination of trade phasing and the Easter shift, the reverse that we saw in Q1, which combined should be about a one point headwind for us. So overall, pretty similar to what we saw in Q1.
If you
look for each of the other zones in Canada, we will see the most difficult Q2 comparison driven by 3 factors. So first, we had a retailer inventory kind of rebuild in Q2 that will be lapping, and this was particularly strong in cheese. 2, we had a strong summer 2017 program programming, which is primarily in our condiments business. And 3, the fact that our innovation pipeline in 2018 is a little more second half weighted than it was in 2017. Okay.
And then if you look to rest of world, we expect to see kind of sequential improvement through the year as the investments we're making and that we accelerated in 2018 really materialize. And then in Europe, excited and continue to be confident in our strong growth for the year.
Great. Thanks very much.
Thank
you. Our next question comes from the line of Jonathan Feeney of Consumer Edge. Your line is open.
Thank you very much guys.
Following up on Andrew's question, could I ask really simply, with all the crosscurrents going on, competitors struggling, valuations coming down, but the 10 year coming up 50 basis points, Would you say it's a better, worse or unchanged outlook for you as you look at the likelihood and attractiveness of doing acquisitions? My first question. And secondly, if higher freight costs remain or continue to get higher, does that at all threaten things like outsourcing your co manufacturing or consolidating plants, the kind of cost savings initiatives you've been so successful with over the past couple of years?
Jonathan, it's Bernardo. Addressing the first question you had about M and A, I really don't think it changed the framework and the way we think about that. We're very long term focused, right? We're very disciplined in the approach we have about M and A, really looking at things that 2 plus 2 is more than 4. Like I mentioned in the question before, our framework to look that of liking brands, business that can travel and synergies that can capture that allows us to reinvest, it's still in place.
So I don't think those movements you're talking about is stock price getting away or interest rates getting away of this framework and this long term framework. What is right that you said that the valuations you are seeing today are more attractive than we have seen 6 months ago and 12 months ago, even for us in a relatively basis.
Hi, Jonathan. So let me this is David. Let me take freight for you. So I'll split this into kind of 2 pieces. So first off on footprint, when we did the initial modeling on each of these footprint projects, we took into consideration potential kind of variable changes, whether it's fuel or other kind of costs that could potentially cause fluctuations going forward.
And I'd say, all that being the case, we're still very happy with what we did on the footprint side. 2nd, in terms of kind of inflationary pressures we're seeing, so not surprisingly, we are seeing inflationary pressures similar to what some of our peers have talked about, whether it's in packaging, whether it's in oil or freight. But what I will say is while these things these costs are definitely higher, we certainly feel it's manageable within the context of our savings curve. And we're still kind of on plan to our 2018 targets despite that.
Thank you.
Thank you. Our next question comes from Pablo Zwaneck of SIG. Your line is open.
Thank you very much and good afternoon everyone. Look, Bernardo, my question is more about balance sheet flexibility. If you can comment in terms of potential asset divestitures that give you flexibility to fund future deals, remind us of how high can you go in terms of debt leverage post the deal? And also, would there be a scenario where Kraft Heinz will end up with a dual cashier structure in the future, so your controlling group can keep control as the equity base expands? And the second follow-up maybe for Paolo Vasilio, I've heard a lot about innovation, about different products Capri Sun, Oscar Mayer and other things, but nothing really about coffee.
Just give us an update in terms of where you are in coffee with lots of innovation from obviously Keurig, Smackers and other companies, but not hearing much from Kraft Heinz.
Hi, Pablo. This is Bernardo. Let me address the first part of your question, then I'm going to ask David to comment. On the portfolio, what I can say that we as you have been saying, we're happy with the existing portfolio. I think each brand and category does play a role.
For sure, they're in a different stage of their lives, and the categories have different performance as expected. But in general terms, we're happy with that. Also, too, that after 2.5 years of integration, our understanding of each one of the category is much deeper. What allows us to measure the returns of each one of them and their perspective looking 5, 10 years in a much better way than we would say that 1.5 years ago, right? So we do look each category and each transaction in a different way.
But in general, I'd say we're happy with our portfolio. David, do you want to complement the question, please?
Thanks, Bernardo, and thanks for the question, Pablo. This is David. So in terms of balance sheet, what I'd say again, and I've said before, we continue to be very focused on delevering. We are fully committed to investment grade status that is non negotiable for us, that is top priority for us from a capital policy perspective. So I think I just want to reiterate that point.
2nd, on the year, we may not get all the way to our intended run rate in 2018. That's largely going to be in part due to the fact that we prefunded our postretirement medical and part of our pension at the end of last year. But bottom line, we're very happy with where the balance sheet is. We believe our credit is very strong and getting better. We've significantly derisked the balance sheet.
We expect significant cash benefits from the Tax Cuts and Jobs Act that I talked about last quarter. And we expect considerably better post integration free cash flow as well. So again, we feel very good about the balance sheet and are committed to our investment grade status.
This is Paolo. On the coffee question, I think you will see that you're going to be launching you're going to see new products in our coffee category segment, in liquid, in cold brew, in ready to drink, under Max brand, Maxwell House brand. And also, you're going to see a lot of more investments behind the brands in the second half.
Our next question comes from the line of Steven Ricchiuti of UBS. Your line is open.
Hi. A quick question for David. Just wanted to get a feel for the phasing of the reinvestment spend. Was Q1 the largest bulk of that to drop? Or should we expect 2Q to be a little bit bigger than 1Q?
That's my first question. Thanks.
Hi, Stephen. Thanks for the question. This is David. So in terms of the investment profile, I'd say from a P and L perspective, should be pretty consistent through the year. So I wouldn't expect a lot of volatility there.
I think it's important to kind of talk a little bit about where we're investing again, which we talked about on the last call. So first, we're investing in go to market and that's both in the U. S. In store sales that Paul talked a little about earlier. We're investing in e commerce like Bernardo mentioned as well as distribution expansion in some of our key international markets like China and Latin America.
And these types of investments will largely be through our SG and A line. 2nd, we're investing heavily in service, and that's primarily in North America, but we're also investing in Europe as well. And this type of investment will largely flow through our cost of goods sold line. And then finally, we're investing in working media dollars, which we plan to drive in 2018 and we'll also be more concentrated in our SG and A line.
Okay, great. And then second question is for Bernardo. Just wanted to get a sense of your level of confidence in the back half revenue acceleration this year versus the prior year. In 2017, you seem pretty confident that a lot of the summer plans are really going to come to fruition. Sales trended a bit below that.
So what gives you, I guess, the added degree of confidence this year relative to last year?
Stephen, I think it's a fair question. Well, I think a lot of what David already highlighted before, right, the trend bands we're seeing here, David and Paulo, are pretty much related to contracts that you're able to regain on the NUC territory will be behind us. The constraint you have in capacity on the potato territory, our innovation is coming really strong as we speak, right? And even we told the inflation pressure described by David, the actions we put in place on the cost side, especially on the procurement manufacturing side, they are very weighted towards the second half of the year. So when I look about sales and EBITDA, for sure, we need to execute.
But all the drivers of the joint business plans with the main client in United States, Canada and Europe, Asia and Latin America are in place. The main trend bands we are seeing in the top categories where we're still suffering decline are in place. And the innovation is coming to market. So by all means, we're seeing consumption to continue to get better in most parts of the countries we operate. So there is a lot for us to do, like we have our analogy.
We know still there are headwinds against us coming in Q2, but we are confident that the actions we're taking today and the investments we're putting in place will start to pay out in the second half of the year, carrying this momentum into 2019.
Thank you. Our next question comes from the line of Bryan Spillane of Bank of America. Your question please.
If you could just take one more question, that would be great. Thanks.
All right.
Hey, thanks. Good afternoon, everybody. Just two quick ones for me. First, Bernardo, I'd like to get your perspective on valuations. And I guess more specifically, we've seen the equity markets reduce the valuations for consumer stable stocks, yet we've seen transactions within the industry sort of not come down as well, but given the transaction multiple.
So if you can give a perspective on just kind of what you're thinking about the transaction market, just how multiples have fared? And has that at all sort of affected your sort of appetite, at least in the near term, in terms of maybe where the ask is versus what you'd be looking to bid?
Thanks, Brian. Look, as a matter of practice, we don't like to comment on rumors peers' transaction, right? I think what we can say, again, that we our framework for M and A has not changed it, like I highlighted before. And we are disciplined in the sense of seeing prices and return and long term shareholder value because remember, the way we operate and invest as owners, that leads a very long term perspective, right? We're definitely not traders in that sense.
We look those things that we can own and create value from a longer term view. So in that sense, we do believe evaluations are definitely more attractive today. Even if you think about relative valuations. If the price is right, we believe we can move when you do find a situation that 2 +2 is more than 4.
As a follow-up, does size matter? Like I think there's a perception that the only type of properties you're looking at would be large transformational. But is that necessarily true? Do you look at small bolt on and sort of large transformational simultaneously?
Hi, Brian. This is David. So, look, I think our number one goal, as Bernardo said, is to generate shareholder value over the long term. So, we'll look at any opportunity that comes our way, But we're not going to speak to any sort of hypothetical. But again, that's our number one goal, and we'll look across a number of different potential opportunities.
Okay. Thank you.
Great. Well, thanks everybody for joining us today. For the analysts who have further questions, myself and Andy Larkin will be around to take your calls. And for those in the media with follow-up questions, Michael Mullen will be available for you as well. So thanks very much and thanks for joining us today.
Thank you. Thank you.
Thank you for your participation, and have a wonderful day.