In our company. For us, a year of pandemic changed our business and our industry in ways that we'll endure. And as an organization, we embrace the need for change and remain resilient in the face of uncertainty. Our people adapted to new conditions to support our communities and our business. We were constantly guided by the purpose of our company to refresh the world and make a difference.
During 2020, we helped communities. Our system, including the Coca Cola Foundation, provided more than $90,000,000 to support COVID-nineteen relief efforts, benefiting 25,000,000 people in 118 countries. But the pandemic wasn't the only crisis of 2020. We continue to be reminded that there's no place in our world for racism. Coca Cola has long strived for greater justice equity within our company and the communities we serve.
This is part of our great history and is part of our shared future. Our company must play a visible and proactive role in creating change. Our pledge is we will continue to do our part to listen, learn and act. To that end, we announced our 2,030 aspirations to mirror the diversity of the markets we serve and to annually share data on the diversity of our company in our business and environmental, social and governance reports. Our 2020 report will be available on our company website this week.
Just as our purpose guides our actions in challenging times, it is also the foundation for our important work to drive progress against our environmental, social and governance goals, which are embedded in how we operate as a business. They are core to what we do. Despite the temporary disruptions caused by the pandemic, we made important strides in our World Without West efforts. For example, Across markets representing 30% of our global op volume, we now offer 100% recycled packaging options in at least one brand. We also developed a goal to reduce our use of virgin PET.
Packaging has a close link to climate and carbon, and 2020 saw important progress in our climate goals. The company supports our vision to be net 0 carbon by 2,050, And we have set a 2,030 science based target to reduce our greenhouse gas emission by 25% compared to a 2015 baseline. Our water priorities also remain foundational to our environmental work and we maintain our 100% replenishment rate globally. Finally, 2020 marked an exciting milestone in our social impact work. We surpassed our goal of enabling the economic empowerment of more than 5,000,000 women through our 5 by 20 program, creating shared value for these women, their families and their communities.
Our business is focused on driving value for shareholders. We are growing and equipping the organization to win. In 2020, we announced plans to build a new networked organization that combines the power of scale with the deep knowledge required to win in markets locally. This new organizational model will accelerate our transformation as a digitized, data driven enterprise that can execute marketing, commercial, sales and distribution strategies in both the online and physical worlds. We are also positioning our portfolio for success, identifying the right brands that will drive quality leadership and help us achieve our beverages for life vision.
We streamlined our portfolio to approximately 200 master brands, allowing us to focus attention and resources on what we do best, brand building and innovation. To underscore that point, we saw strong performance in key segments of our portfolio amidst the challenges of 2020. Trademark Coca Cola returned to growth in the back half of the year with Coca Cola Zero Sugar contributing 4% volume growth. As consumers shifted to drinking more beverages at home, we also saw Simply and Fairlife grow double digits in North America. Looking ahead, I'm hopeful, as I know many of you are, that the world is beginning to emerge from the pandemic.
We see positive signs all around us, plus some ongoing challenges. For our business, a good starting point matters. We went into the crisis in 2020 from a position of strength, and we are now equipped to emerge even stronger. I'm confident our best days remain ahead. As we close April and approach May 8, we celebrate the 100 and 35th birthday to Coca Cola.
I'd like to thank you, our shareholders, for your investment and continued confidence in our great company. Here's to the next 135 years. Cheers. Now I'd like to open The business meeting. Today, we will address the 4 business items detailed in your proxy statement.
Following that, I will conduct Question and answer session in which we will address questions about any of the items in the proxy statement or other business issues you wish to raise. It is our intention to finish the meeting by 9:30 this morning. Let me point out now that you do not have to wait Joining us this morning for the meeting, John Murphy, Executive Vice President and Chief Financial Officer and Jennifer Manning, General Counsel and Corporate Secretary. And I extend a special welcome to our Board of Directors who have joined us this morning. Bios for all our Director nominees are included in your proxy statement beginning on page 18.
We are fortunate to have a very capable group of directors. They provide leadership for our company and to me with thoughtful guidance, always with the highest integrity. Today, we are also joined by representatives from our independent auditing firm Ernst and Young LLP. And finally, Many of our long time shareowners as well as employees and alumni joined the meeting today. I extend a very warm welcome to all of you.
Now, on to today's voting matters. The agenda for the meeting and our proxy statement are available on the virtual meeting platform. These will serve as your roadmap to the business items we will be discussing today And I encourage you to follow along. There you will also find our rules of procedure. Ensuring this meeting is productive It's our top priority, so I ask you please to follow these rules.
They are available by clicking on the link on the virtual meeting platform. Here's how the meeting will flow. Our Corporate Secretary, Jennifer Manning, will present The presentation of the shareowner proposal will be limited to 3 minutes. Right after each proposal is presented, I will present our Board's point of view and voting recommendation. Just like in our past meetings, after all four business items have been presented, I will conduct a question and answer session Where I'll take questions on the 4 business items we are voting on today or on any other appropriate business topics you would like to raise.
Jennifer, would you please bring us the Secretary's report?
Notice for this annual meeting was furnished Shareowners on March 4, 2021. The proxy statement for this meeting was mailed beginning March 4, 2021 To all shareowners of record as of February 19, 2021, our inspectors of election from Computershare Trust Company, NA, Advise that we have a quorum represented by 83% of the total shares eligible to vote. The polls are now open. There are 4 matters to be voted on. Page 11 of the proxy statement lists the voting matters.
If you sent in your proxy Or have already voted by telephone or Internet, you do not need to take any further action unless you wish to change your vote. Any shareowners who have not yet voted or who wish The ballots will be tabulated by our inspectors of election. That concludes the Secretary's report, Mr. Chairman.
Thank you, Jennifer. Now would you please present the first matter to be voted
on? The first matter is the election of directors. The company's bylaws Require that every director stand for election each year. Therefore, all of the director nominees listed in a proxy statement are nominated for election For a 1 year term expiring in 2022.
Thank you, Jennifer. We have a very knowledgeable and engaged Board. Our director nominees are highly qualified to represent the interest of our share owners. Beginning on page 15 of your proxy statement Our details about our directors including each director nominees qualifications. There is a recommendation to vote for each nominee.
And as I explained, I will take questions on this and other matters during the Q and A. Jennifer, let's go to the second item.
On page 45 of your proxy statement is the advisory vote to approve executive compensation. As required, the company seeks a non binding Advisory vote from shareowners to approve the compensation of the company's named executive officers as described in the compensation discussion and analysis And compensation tables of the proxy statement.
The compensation discussion analysis in your proxy statement explains how the talent and compensation committee views company performance and how executive pay is tied to performance. We take this say on pay matter Very seriously and we'll continue to consider the outcome of the advisory vote when making compensation decisions. The Board of Directors recommends a vote 4, the advisory vote on executive compensation. Jennifer, would you please present the 3rd item?
Our audit committee has appointed the firm of Ernst and Young LLP, to serve as the company's independent auditors for the 2021 fiscal year, and this item seeks ratification of this appointment. The Audit Matters
The audit committee and the Board believe that our auditors, Ernst and Young served the company and shareowners well and therefore recommend a vote for the ratification of their Jennifer, would you please present the 4th item?
Our 4th and final business item is a Ms. Inse Ufot will present the proposal on behalf of the proponent. The presentation of the proposal is limited to 3 minutes, the same time limit we have used during past meetings. The phone line for the presentation will be open only for these 3 minutes.
Your line is open. Thank you. Thank you for the opportunity to represent Harrington Investments and introduce the shareholder proposal on sugar and public health. My name is Ense Ufad and I'm the CEO of The New Georgia Project, an organization dedicated to increasing civic participation in historically marginalized communities, specifically the Black, Brown and Young voters. I'm increasingly concerned about Coca Cola's negative impact on populations of color.
Our communities are aware of your reach. We feel your presence and the marketing of liquid sugar products targeted at black and brown citizens Who disproportionately suffer from diabetes, obesity and other diseases linked to sugar consumption. We also feel your presence when it comes to Coca Cola's vast political influence and deliberate undermining of our freedom to vote, the cornerstone of our American democracy. In your proxy, You argue that reports by the Access to Nutrition Foundation make this resolution unnecessary. However, I beg to differ.
First, the global and U. S. Indexes previously cited make it clear that Coca Cola gets a failing grade. The report clearly states Coca Cola's commitment to reduce in a number of products are short term and lack relevant details. 2nd, the corporation has a history of funding misleading science Tie the truth about its contributions to obesity and racial disparities.
And third, we cannot look past the COVID-nineteen pandemic. Latino, indigenous Black Americans, our targets of Coca Cola's racially targeted marketing practices are twice as likely to die from COVID-nineteen than white Americans due to the disproportionate obesity rates in Black and Brown communities. From health and well-being to voting rights and racial justice, Coca Cola must Stop saying one thing and doing another. Consumers and investors are paying attention. I understand and applaud the value of a thriving business and strong profit.
However, this should not come on the back of the very communities and issues you claim to support. There is a clear business risk and fundamentally you are on the wrong side of history. Coca Cola is now claiming it supports voting rights, but it funds the U. S. Chamber of Commerce Lobbyists and legislators that are trying to make it harder for people, especially from black and brown communities to vote.
Simply put, it's time for Coke to walk its talk. The good news is that Coca Cola has an opportunity to make good on its commitment to racial justice Today, ADAPTIS resolution sees political activity that stifles health equity and condemn suppressive anti democratic voting laws with a public commitment To stop contributions to policymakers seeking Jim Crow 2.0, Your global brand established right here in our hometown can be synonymous with a better world. Thank you for your time and attention.
I now ask the operator to close the line.
Thank you, Ms. Inse Jufot. Let me explain the Board's position on this shareowner proposal. This proposal requests The Board issue a report on sugar and public health with the support from a group of independent and nationally recognized scientists and scholars. Simply put, the report being requested already exists.
The Access to Nutrition Foundation, A respected independent non profit organization based in the Netherlands already produces reports covering our company That encompasses sugar and public health and which address the essential objectives sought by this proposal. This work, just like the proposal requests, It's independently funded by groups like the Bill and Melinda Gates Foundation, the Dutch Ministry of Foreign Affairs And the Robert Wood Johnson Foundation. The Access to Nutrition reports provide analysis on efforts by leading food and beverage companies academia and civil society organizations. The additional reporting, as requested in the proposal, We'll provide no useful information not already covered in the access to Nutrition Reports. All of this It's fully detailed in your proxy statement beginning on page 88.
Let me also say that this proposal might lead you to believe that our company is not a a responsible player in this area. This is simply not the case. We absolutely recognize the role our company must play in addressing health challenges. We fully understand that people should not consume too much sugar. So we are taking specific, meaningful actions to help consumers more easily control their consumption of anti sugar.
Everything we are doing in this regard is disclosed on our website, And I encourage you to take a look. Thank you. And that concludes the voting matters. Since all voting matters have been presented, that concludes the business portion of our meeting. The polls will close at the end of the Q and A session.
Any shareholder who has not yet voted or wishes to change their vote may do so by clicking the Cast Your Vote link on the virtual meeting page. Share owners who have already submitted a proxy or have voted by telephone or Internet and do not wish to change their votes do not need to vote again. Before we begin our Q and A session, I will ask Jennifer for the preliminary voting report. Jennifer?
Thank you. The following vote is preliminary. If you voted today, your vote will be tallied after the meeting and included in our Final vote. And as James said, the polls will close after the Q and A. The inspectors of election report that each nominee Director has received at least a majority of the votes cast in favor of their election.
Therefore, all of the director candidates have elected to serve as a director until 2022. The advisory vote to approve executive compensation has been approved With an affirmative vote of 94%. The management proposal on the ratification of Ernst and Young as auditors has been approved With an affirmative vote of 96%. The Shareholder proposal regarding a study on sugar and public health Did not pass and had an affirmative vote of 9.4%. That concludes the preliminary vote report.
Thank you, Jennifer. We will now turn to the question and answer session. Our questions can come from share owners attending virtually today. And we also have a number of questions to address that were submitted in advance. For our share owners logged into the live virtual webcast today, To the right to submit it.
So now that's how you ask a question. We would like to answer as many questions as we can during the meeting. The best way you can help us do that is to keep your questions succinct and to the point. And because we have limited time to address questions, we will follow-up on any questions that we were not able We welcome questions or comments on any of the voting items we just covered or the general business affairs of the company. Questions Regarding personal matters, employment matters, product issues, suggestions for product innovations and importantly questions that personally disparage someone will not be presented.
Jennifer, could you please present the first question?
Mr. Chairman, we've received several questions on the following topic. This question from Karen Danielson is representative of the ones we've received. Companies like Coke have become involved the controversial legislation dealing with voting rights in Georgia, it looks like no matter what position you take, you risk angering or alienating some part of the population, Including shareowners. Should Coca Cola even be involved in a discussion on voting rights?
And I think it begs the question as to whether it's worth the risk today for the company to be involved at all in politics or contributing money to politicians?
Thank you for the question. Clearly, this is on the mind of a lot of shareholders. And on the voting rights issue, clearly, Some people would have preferred I said less. Some people would have preferred I said more. Some would have preferred I said nothing at all.
And while I certainly don't see it as my role to weigh in on every issue. When it comes to Georgia and Atlanta and a certain set of issues, the company does have a point of view. We drive our business from Georgia and many of our employees in Georgia, and we need Atlanta in Georgia to be a great place to do business and a great place to be an employee and to live. And this strategy of pursuing the best possible location from which to drive our business Goes many decades back into the company's history. And one of the things we pay attention to is the voting rights, because we see voting as a foundational right and its access should be broad based and inclusive.
So from here, we will continue to engage with legislators of all sides, Group's business leaders and others on these issues. We will do this because it's the right thing to do and we are interested in creating a better shared future for everyone, particularly in our home state of Georgia. You've also asked about political contributions. First, we've always taken a bipartisan approach political contributions. And our political giving criteria is fully disclosed on our website as are our actual political contributions.
Last year, we updated our political giving policy to ensure that we are evaluating a broader range of criteria. That said, We are actually in the moment we've suspended our political giving. We did that like many other companies in 2021. And we are using this pause in political giving to determine how we will effectively engage on public policy going forward and the role that political giving will play in that public policy strategy. We are being thoughtful about this review because we need to get it right.
And it will remain very important that we continue to effectively Advocate in the public policy arena for the things we believe in and they're right for our business, our employees and our shareowners. Thank you. Next question, Jennifer.
The next question is from Ryan Halpern. Can you talk a little bit more about the company's on premise Exposure. We've seen countries at different stages of recovery and maybe even consumer trends about eating out changing somewhat. Won't this have some impact on how Coke could get back to growth?
Thank you for the question. Yes, absolutely, this is It's going to make a difference and it's an important factor. Our Coca Cola business around the world is approximately half bought for consumption at home and half historically has been bought for consumption away from home. So clearly, the degree of lockdowns due to the pandemic, weighs heavily on our away from home business and particularly when all the lockdowns We're clustered together in the Q2 of 2020 beginning in April. It had a significant impact in our away from our away from home business.
Now as we look into the future, whilst we have regained In March, our levels of 2019 volume, we continue to be subject to new lockdowns and expanded lockdowns around the world. And whilst in North America, the vaccines are seeing leading to a reopening similarly in the U. K. And China, there are parts of Europe, for example, or even India, which are going into deeper lockdowns on the degree of growth in cases. Having said that, we do see the world will eventually find a path back to reopening.
And that will allow us to reenergize And we see that reenergized business coming through in a way in 3 phases. And we can see that starting to happen, Happening in China and Australia and even in the U. S, where we see that what happens initially with the reopening in the first phase, You still have a heavy preponderance of work from home and low office occupancies. And so what happens is the evening On premise opens up bars and restaurants and cafes. And so that day of the business reactivates strongly Firstly, and we could see that in the U.
S. In March. Then there's a second phase. As confidence grows and returns, Then there's a return to the kind of the every the during the day ecosystem, whether that's going to the office for work, going to educational facilities, Commuting. And once people get moving around, then those on premise channels that cater to people on the move, Commuting or lunch times, they start to reactivate.
And then there'll be a third phase, which is Relatively low at the moment around the world, which is the big gatherings of puppets on premises, whether that be movies, concerts, sporting events, Amusement channel, these I think or international travel, I think these will be the last of our on premise channels that will come back. But however this plays out or however long it takes to get through those three phases around the world, we will continue to adapt our business to drive and look for growth opportunities within the context that we have to operate in and work on those things that we can And so around the world, whether it's in Latin America with the small businesses helping them thrive or in Europe Supporting particularly the fragmented trade, which have come under a lot of economic pressure with business accelerator programs to help them reopen. Either way, we will be supporting retailers around the world, help make the most of the reopening. So I think we're going to see a vibrant business bouncing back, light at some phased level. Jennifer, Next question.
The next question is from Perry Blatt. How can the Board's goal of having the company's workforce mirror U. S. Census data We achieved while hiring the best candidates for vital positions regardless of race, color or other census related factors.
Yes. Thanks for the question. Diversity, Equity and Inclusion have been at the heart of our values and our growth strategy and play an important role in company's success and creating not just a diverse but an inclusive workplace is a strategic business priority because it fosters greater creativity, innovation and connection to the communities we serve. And so and we aspire to sell our products to everyone in the world. And so we want our workforce to mirror that marketplace we serve, which is why we set out some aspirational objectives For 2,030, that we'd be 50% led by women globally and that we reflect the consensus data here in the U.
S. And I understand the question. It would seem to be competing objectives to say I want to reach a certain degree of diversity, And yet I still want to have the best person for each shop. And the reality is they do compete somewhat. And the business is used to having to Deliver on somewhat competing objectives.
When we look at the broad scorecard of all the things that we need to achieve in the business, one can Fall into the question of saying, well, this one competes with that one. Investing for revenue competes with the need for profit or investing to drive and maximize profits in the short term would stop us investing in important sustainability initiatives like reducing packaging waste. The reality is we Management are tasked. We must see the objectives that sustain the business and drive the business into growth in the future as a set of objectives that we must achieve, and we will find the ways to do that, so that we will be able to deliver on these parallel objectives. And so we have Our recruiting process that is that goes to more locations.
We're trying it to Make sure we have a diverse applicant pool from which to source people, diverse panels in the recruiting process and make sure we have equity across our decisions. And while we do have A focused aspiration, of course, we're not going to exclude candidates who are not from underrepresented groups. Our aspiration is to have Highest quality workforce, and we believe that we can achieve this.
The next question is from Brian Acknowledging that plastic pollution is a significant concern for a majority of U. S. Consumers and that plastic recycling is an ineffective solution, understanding the glass bottles are iconic to our brand and aluminum is perfectly acceptable secondary packaging material, can you please speak to how we can eliminate our use of all single use plastics regardless of material source within the decade of 2020?
Thank you for the question. Let me start by saying we recognize and share the growing global concern about plastic pollution, and we absolutely see our responsibility in help solving it, which was ultimately the driving force in establishing our World Without Waste goals in 2018 and our framework to accelerate progress. And we built this strategy on 3 fundamental goals, which addressed your question head on, because this is about making sure there is no Single use packaging. But that does not mean moving away from any one type of packaging. It makes it means making sure that it's Part of a circular economy.
And so our goals are to make sure 100% of our primary packaging is recyclable by 2,050 2025 and we're almost That we use at least 50% recycled material in our packaging by 2,030 and that we make sure we collect and recycle a bottle or a can for every one we The technology to reuse recycled plastic, glass or aluminum absolutely exists today. The fundamental gap is in collecting the bottles. And so we absolutely need to see this driven up. Today, About 60% of our packages are collected or refilled. So there's another 40% to go.
And it is absolutely true that Just as we can collect aluminum and glass, we can collect PT because all three of those materials have economic value and therefore they can be part of a circular economy. So we've joined a number of alliances like the Plastic Pack, a network of local and regional initiatives. We bring together key stakeholders. A part of that is the U. S.
Plastic pack to collaborate with municipal authorities to expand collection and recycling efforts. On the other side of the equation, we've also committed Using less virgin plastic because as we capture more and recycle it, we can use less virgin plastic. And in 2025, We project that we are likely to use approximately 20% less virgin plastic than we do today. And let me share some examples of how we look to do In Brazil, all our 2 liter bottles across the trademark Coca Cola Fanta's program are sold in refillable universal bottles They're the same shape, size and color, which increases collection efficiency, cleaning and filling. These reusable bottles are replacing 200,000,000 regular bottlers each year.
In over 20 markets around the world, refillables make up more than half our sales today. And in 40 markets, refillables currently represent 25% or more. In the U. S, we announced a series of 100% Recycled PET innovation spanning our portfolio, including multiple brands and package sizes. Combined, These innovations will result in a 20% reduction in the use of new virgin plastic across our North American portfolio compared to 2018, and collectively reduce an estimated 10,000 metric tons of greenhouse gas annually.
To that end, we hope and we know that you all want us to our business in the right way. And we absolutely believe that these packaging materials can all be part of a circular economy, and so none of them will ultimately be single use They will all be collected and recycled.
The next question is from Tina Thomas. As I look at the company's Board, Some of the directors have been serving for a long time. Wouldn't it be better to recruit some new directors who might offer a fresher perspective?
Thanks for this question. I know a lot of investors are focused on Board composition and for good reason. We know that new perspectives And new ideas are critical to a forward looking and strategic Board. However, we think equally important is our ability to benefit from the valuable experience Familiarity that long serving directors bring. So we seek to maintain a balance of tenure, turnover, news perspectives and diverse.
We want to ensure that the Board is composed of directors who bring diverse points of view and perspectives, plus a variety of relevant skills and backgrounds. As I said earlier, during our Director elections, we have a great Board. The members are knowledgeable. They are all highly capable, and they represent our shareholders very well. We will continue to refresh our evolve our Board over time, and we know this has to be an ongoing process if we want to maintain a well functioning Board.
The next question is from Kevin Chua. Good morning. My name is Kevin Chua. I am a shareholder in Coca Cola, and I'm participating in this meeting on behalf of ShareAction, a responsible investment charity and Bite Back 2030, a youth led organization in the U. K.
The COVID-nineteen pandemic has emphasized the need to tackle obesity, Which has emerged as a key risk factor in hospitalization and death. Regulators are now fast tracking measures to reduce obesity and demand for Healthier products is increasing. To remain competitive and reduce financial risks associated with further regulation, companies must shift their portfolio towards healthier products. It's encouraging that 45% of Coca Cola's beverage portfolio and 29% of volume is low or no sugar. However, more effort is needed to increase sales of your healthier products.
Coca Cola spends around $4,000,000,000 on advertising each year. Will you commit to dedicating next year's ad spend exclusively to healthier products? We welcome a meeting to discuss this further.
Thank you for your question. Let me say firstly, we'd be happy to engage with your organization. We certainly agree that too much sugar isn't good for anyone and that's why we've been taking steps throughout the world to help people reduce the amount of sugar they consume per product. We have also found the role of our beverages in the intake of added sugar is very different by market and there is no one size fits all Instead, there are a myriad of actions, including strong local engagement addressing these challenges. As an example of these efforts across the globe, We have 40 pledges that we signed around the world on calorie reduction.
To that end, we're also one of the few companies to publicly support the recommendation of leading health authorities that people should limit their intake of added sugar to no more than 10% of their total calorie consumption. Through innovation, Including recipe and package size changes, we've removed 425,000 tons of sugar from our company's products on an annualized basis between 2017, 2018 2019. We removed 350,000 tons of sugar on an annualized basis. The European soft drink industry, UNESCO, Announced in 2020 that the industry collectively reduced added sugars in drinks across Europe by an average of 14 point between 2015 2019, exceeding the 10% reduction commitment. In the UK, Public Health England's October 2020 report found that Coca Cola Great Britain achieved a 24% reduction Moreover, to keep pace with the evolving needs and taste of our consumers, we're staying focused on 4 key actions at the portfolio agreements with nutrition and hydration benefits and giving people the information they need to make informed decisions.
Along with the progress on sugar reduction, We are also looking at ways to make beverages that consumers want and adding vitamins and essential micronutrients to make them more nutritious. A few examples. Smartwater Plus is a new line of premium wellness waters with unique ingredients flavor extracts such as ginseng and green tea, dandelion lemon and ashwangerha, an ancient herb and tangerine. Another good example I'll share is Minute Maid Nutri Force in India, which is a ready to drink juice drink containing delicious blends of homegrown fruits from India with the added benefits of micronutrients. They also contain a blend of 7 micronutrients like Iron, zinc, vitamin B2, B12, folic acid, vitamin A and vitamin C, which are all essential nutrients for the healthy development of children.
Ultimately, we are reshaping our business and taking actions to change the recipes of our beverages to reduce added sugar, promote low and no calorie options, Inevate and bring new drinks to the market, offer smaller portion sizes, while marketing our beverages responsibly and providing consumers with easy to understand nutrition label.
The next question is from Robert Bellinger. Does the Board have any comment on the videos of workers being asked to be left white? I find this type of training offensive and racist by targeting a racial group And assuming stereotypes to break, does the Board plan to have a call to action to stop this type of training? Thank you.
1st, To be clear, this specific video you mentioned was not part of our training curriculum. But to your question, the content you referenced was accessible through a series of external links in our company training platform that did not align with our approach. I want to reiterate that the goal of our diversity training is to help build a better workplace, One that is respectful for all our associates. We certainly apologize to anyone who is offended by this content. We would simply never encourage them to be less less of themselves.
So as we continue to evolve our training, we know we won't always get everything right, but we've learned from the experience. I hope that answers your
The next question is from Renee Kelly. Our company has used the sponsorship of big sporting events like FIFA World Cup to promote sales and grow the business. But more and more, it seems like these kinds of events are connected to allegations about various social concerns, Such as human trafficking and labor issues. It's the right thing to do to continue sponsoring these 6 sporting events when they risk associating the company with these kinds of
First, we want to acknowledge that the world of sports has unique potential to unite and be a force for good. And we believe that through our partnerships and continued involvement with mega sporting events like FIFA, we can help foster optimism and unity while making a positive difference in the communities we serve. We've also seen the progress committee with commitment and collaboration across private and public sectors. FIFA is a testament to this as they've taken several positive steps to address past controversies. One such example involves Qatar's Supreme Committee for Delivery and Legacy, which is the organizing committee for the 2022 FIFA World Cup.
They continue to work with the International Labor Organization to address many of the issues related to its workers. Qataris have also implemented a number of reforms that address many of the past Including establishing nondiscriminatory minimum wages for workers, allowing them to change or leave their jobs without employer consent. In addition, the Supreme Committee also signed a landmark MOU with a global trade union for construction workers, allowing them to conduct joint labor and accommodation inspections on World Cup stadiums. While we're encouraged by these developments, we know we must continue to engage and find more ways to impact communities positively through and partnership with the FIFA World Cup. To achieve this, we will work with many individuals, organizations, sports groups, government officials and others to develop solutions and foster greater respect and unity.
To that end, we believe the FIFA World Cup is a platform
The next question is from Ned Bontag. The pandemic has caused some companies to adjust Or even eliminate their dividends. Are you able to comment on what the company will be doing going forward?
Thank you. Firstly, let me say we have a disciplined and consistent strategy for the way we use cash. We prioritize available cash in the following way. Firstly, reinvesting in the business for sustainable growth. 2nd, growing the dividend.
3rd, consumer centric M and A. And lastly, share For us, the starting point with all of this is having a clear picture of what the North Star is. That is emerging stronger and growing, meaning more share, more consumers and good system economics. Decisions around the right level investment well as dividend coverage will be viewed through the context of this North Star. So in this context, we will continue to prioritize investing in the business You're ready for the next question, Jennifer?
There do not appear to be any more questions.
Okay. Then That concludes our question and answer session. The polls are now closed and I'd like to thank everyone who took time to participate virtually today. That concludes our shareowner meeting for this year. Thank you very much.
Stay safe and have a great rest of your day.