Macy's, Inc. (M)
NYSE: M · Real-Time Price · USD
20.50
-1.01 (-4.70%)
Sep 10, 2026, 4:00 PM EDT - Market closed
Macy's Stock Forecast
Stock Price Forecast
According to 13 analysts polled by S&P Global, Macy's stock has a consensus rating of "Hold" and an average price target of $23.17. The average 1-year stock price forecast is 13.02% higher than the current stock price, while the lowest is $10 (-51.22%) and the highest is $30 (+46.34%).
Price Target: $23.17 (+13.02%)
Analyst Consensus: Hold
Price Target
ChartAnalyst Ratings
The average analyst rating for Macy's stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 1 | 1 | 1 | 1 | 1 | 1 |
| Buy | 1 | 1 | 0 | 1 | 1 | 1 |
| Hold | 9 | 9 | 10 | 10 | 10 | 9 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 1 | 1 | 1 | 1 | 1 | 1 |
| Total | 12 | 12 | 12 | 13 | 13 | 12 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Telsey Advisory | Telsey Advisory | Hold Maintains $23 | Hold | Maintains | $23 | +12.20% | Sep 8, 2026 |
| UBS | UBS | Sell Reiterates $9 → $10 | Sell | Reiterates | $9 → $10 | -51.22% | Aug 26, 2026 |
| Citi | Citi | Hold Reiterates $22 → $24 | Hold | Reiterates | $22 → $24 | +17.07% | Aug 25, 2026 |
| J.P. Morgan | J.P. Morgan | Hold Maintains $27 | Hold | Maintains | $27 | +31.71% | Aug 18, 2026 |
| Morgan Stanley | Morgan Stanley | Buy Initiates $30 | Buy | Initiates | $30 | +46.34% | Jul 6, 2026 |
Financial Forecast
Revenue This Year
21.87B
from 22.62B
Decreased by -3.32%
Revenue Next Year
21.62B
from 21.87B
Decreased by -1.14%
EPS This Year
2.25
from 2.32
Decreased by -2.88%
EPS Next Year
2.35
from 2.25
Increased by 4.40%
EPS and Forward PE are based on non-GAAP adjusted numbers.