Masco Corporation (MAS)
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Earnings Call: Q3 2018

Oct 30, 2018

Operator

Good morning, ladies and gentlemen. Welcome to Masco Corporation's third quarter 2018 conference call. My name is Zetania, and I will be your operator for today's call. As a reminder, today's conference call is being recorded for replay purposes. To ask a question, please press star, then the number one on your telephone keypad. To withdraw your question, please press the pound key.

David Chaika
VP, Treasurer, and Investor Relations, Masco

Thank you.

Operator

I will now turn the call over to David Chaika, Vice President, Treasurer, and Investor Relations. You may begin.

David Chaika
VP, Treasurer, and Investor Relations, Masco

Thank you. Good morning. Welcome to Masco Corporation's 2018 third quarter conference call. With me today are Keith Allman, President and CEO of Masco, and John Sznewajs, Masco's Vice President and Chief Financial Officer. Our third quarter earnings release and the presentation slides we will refer to today are available on our website under Investor Relations. Following our remarks, we will open the call for analyst questions. Please limit yourself to one question with one follow-up. If we can't take your question now, please call me directly at 313-792-5500. Our statements today will include our views about our future performance, which constitute forward-looking statements. These statements are subject to risks and uncertainties that could cause our actual results to differ materially from the forward-looking statements.

We describe these risks and uncertainties in our risk factors and other disclosures in our Form 10-K and our Form 10-Q that we filed with the Securities and Exchange Commission. Our statements will also include non-GAAP financial measures. Our references to operating profit and earnings per share will be as adjusted, unless otherwise noted. We reconcile these adjusted measurements to GAAP in our earnings release and presentation slides, which are available on our website under Investor Relations. With that, I now turn the call over to Keith.

Keith Allman
President and CEO, Masco

Thank you, Dave. Good morning, everyone, and thank you for joining us today. Please turn to slide four. In the third quarter, our top line increased 9%, excluding the impact of currency, driven by strong growth in our North American plumbing operations, our cabinet business, and our acquisition of Kichler Lighting earlier this year. Excluding the impact of currency, acquisitions, and divestitures, sales grew 4%. Operating profit grew $10 million, and we achieved 15.2% operating margin in the quarter due to higher volume, price, and disciplined cost control. Our EPS increased 25% to $0.65 per share. Turning to our segment performance, our Plumbing segment grew 4%, or 5% in local currency, driven by outstanding North American plumbing growth of 9%. Delta had a record sales quarter with strong growth across all channels and price points.

Our upper price point Brizo products, our entry-level Peerless products, bathing fixtures, and toilets all experienced strong growth. Additionally, Watkins continued its strong performance due to model refreshes in its dealer channel and an expanded product offering in the retail channel. While North American plumbing was strong this quarter, international plumbing declined 1% in local currency, primarily due to softness in Central Europe. This was partially offset by continued strength in China. In our Decorative Architectural segment, sales grew 20%. Excluding our acquisition of Kichler Lighting, sales grew 1%, with high single-digit growth in pro paint and strong performance in decorative hardware, largely offset by a decline in DIY paint. While the DIY paint market was softer than expected, we believe our competitive advantage of having the highest quality, best value paint sold exclusively at The Home Depot positions us well. Moving on to cabinetry.

Our Cabinet segment delivered robust 11% growth, excluding the divestiture of Moores. This growth was led by our repair and remodel business in both the retail and dealer channels. The rollout and initial months of the Menards program have gone well, and we are on plan to achieve an $80 million annual sales run rate during the fourth quarter. While we are pleased with our top-line performance in cabinetry, we experienced slightly unfavorable mix as we ramped up the Menards business and experienced an increase in logistics costs, both of which will likely continue into the fourth quarter. Turning to windows, sales were down 3%, mostly due to the difficult 12% comp in our U.S. business and softness in the U.K. market.

Moving to capital allocation, we continued our share repurchase activity in the quarter by repurchasing 2.3 million shares for approximately $89 million, bringing our year-to-date share repurchase total to $354 million. Based on current market conditions and our liquidity, we now plan to allocate up to $300 million to share repurchases in the fourth quarter, bringing our expected 2018 share repurchase total to approximately $650 million. This share repurchase activity is in addition to the $550 million allocated to the Kichler acquisition and the $114 million allocated to debt reduction, demonstrating our strong free cash flow generation and balanced capital allocation strategy. Lastly, we are updating our anticipated earnings per share for 2018 to be in the range of $2.39-$2.44. This is largely due to the lower than expected volumes in our DIY coatings and international plumbing businesses, and modestly lower margin expectations for cabinetry.

I'd like to turn the call over to John, who will go over our operational and financial performance in detail, including the potential impact from tariffs. John?

John Sznewajs
VP and CFO, Masco

Thank you, Keith, and good morning, everyone. As Dave mentioned, most of my comments will focus on adjusted performance, excluding the impact of rationalization charges, the inventory step-up related to purchase accounting for the Kichler acquisition, and other one-time items. Also, as a reminder, any prior period comparisons have been adjusted to reflect the adoption of the new revenue recognition and pension accounting rules. Turning to slide six, we delivered solid top line and earnings per share growth in the third quarter. On a reported basis, sales increased 8%, or 9% in local currency. Excluding acquisitions and divestiture, sales increased 3%, or 4% in local currency. Foreign currency translation negatively impacted our third quarter revenue by approximately $12 million. In local currency, North American sales increased 12% in the quarter, or 5% excluding acquisitions.

We believe the outlook for our repair and remodel demand remains healthy, and we're continuing to experience solid demand for many of our industry-leading repair and remodeling products. As a reminder, repair and remodel activity represents approximately 84% of our total sales. In local currencies, international sales decreased 6% in the quarter. Excluding the divestiture of Moores, international sales decreased 2%, driven by market softness in our international operations, particularly in the U.K. and Central Europe, partially offset by continued strong growth in China. Gross margins were 32.7%, down 110 basis points, largely due to the acquisition of Kichler. Our SG&A as a % of sales improved 40 basis points to 17.5% as we continue to leverage our SG&A while making strategic investments to drive profitable growth. Our operating profit increased 3% to $320 million, with operating margins of 15.2%.

As we discussed on last quarter's call, operating margins were impacted in the third quarter by ERP costs and continuing inefficiencies in our windows business. We also experienced strong growth from lower price point products in North American plumbing and cabinets, which resulted in unfavorable mix. Our EPS was $0.65, a 25% improvement compared to the third quarter of 2017. As Keith mentioned, we are updating our estimated annual EPS range to $2.39-$2.44. Principal items that affect this change are softness in the DIY paint and international plumbing markets that Keith described, as well as continued cost pressures in logistics and distribution, primarily in cabinetry. Turning to slide seven, our plumbing segment sales increased 4%. Excluding the impact of currency and acquisitions, sales increased 5%. This performance was driven by solid growth in our North American faucet, shower, and spa businesses.

Foreign currency translation unfavorably impacted this segment's sales by approximately $9 million in the quarter. Our North American sales grew 9% in local currency as we experienced strong demand for our industry-leading brands across our wholesale, retail, dealer, and e-commerce channels. As Keith mentioned, Delta delivered a record sales quarter. Additionally, our spa business continued to outperform the competition as Watkins Wellness leveraged its strong dealer network, innovative new products, and industry-leading brands to drive growth. Our international plumbing sales decreased 1% in local currency as European markets were softer than expected. This was partially offset by strong growth in China. As a reminder, our international sales were up against a tough count as we experienced strong double-digit growth in Germany and China in the third quarter of 2017.

Turning to segment profitability, operating margins were impacted by a lag in price cost and the implementation of Delta's new ERP system. The lag in price cost is principally due to lower volumes in Europe, resulting in less price realization than anticipated. Mix also impacted margins, largely due to our lower price point Peerless Faucet program win at retail and increased sales of bathing products and toilets at retail. For the full year, given the recent softness in our international plumbing markets, we expect operating margins for this segment to be down slightly as compared to 2017. Turning to slide eight, the Decorative Architectural products segment grew 20%. Excluding the acquisition of Kichler, sales grew 1%. Foreign currency translation unfavorably impacted this segment's sales by approximately $3 million in the quarter.

The sales performance was driven by high single-digit growth in Behr's Pro paint business, continued growth in retail and e-commerce channels at Liberty, our builder's hardware business. This growth was partially offset by a low double-digit decline in Behr's DIY paint business. We continue to be pleased with the progress we are making with the integration of Kichler, and its annualized sales for 2018 are expected to be approximately $430 million. Compared to the third quarter of 2017, operating income increased 6%, while operating margins declined to 17.7%, largely due to the lower margin profile of Kichler, including the higher depreciation and amortization expense that resulted from the acquisition. For the full year, we expect margins in this segment to be in the upper end of our 16.5%-18.5% range.

As a reminder, this segment faces a difficult comparison in the fourth quarter, as segment sales grew 12% in the fourth quarter of 2017. Turning to slide 9, in our cabinetry segment, sales increased 11% in the quarter, excluding the impact of the Moores divestiture. The strong performance was driven by our industry-leading brands, as we experienced double-digit growth in our R&R business through increased volume and favorable price. Our existing home center and dealer business experienced solid growth in the quarter. Our program at Menards continues to gain traction, and we are pleased with this program's initial performance. Segment profitability increased in the quarter by $3 million, principally due to increased volume, partially offset by increased logistics costs and product mix. For the full year, we continue to expect 5%-7% sales growth, excluding the Moores divestiture.

We now expect operating margins for the full year to decline approximately 150 basis points due to logistics cost pressures and mix that we experienced in Q3, and we expect to continue into the fourth quarter. Turning to slide 10, our window segment sales decreased 3%. We continued to experience market softness in the U.K. Milgard's favorable pricing and a continued mix shift toward our premium window and door products was offset by lower volume, as sales matched prior year despite facing a difficult 12% sales count from the third quarter of last year. Segment profitability decreased primarily due to approximately $5 million of incremental costs as we continued to address inefficiencies related to warranty and service in the U.S., as we discussed on the second quarter call.

For the full year, we continue to expect this segment's sales growth to be 3%-5%, excluding currency and divestitures, with operating margins down approximately 100 basis points compared to 2017. Turning to slide 11, we entered the quarter with approximately $600 million of balance sheet liquidity, as well as full availability on our $750 million revolving credit facility. Working capital as a percent of sales increased 100 basis points versus prior year to 15.5%, largely due to the impact of the Kichler acquisition. For the full year, we expect working capital as a percent of sales to be approximately 15%. We are pleased with the overall strength of our balance sheet as our net debt to EBITDA now stands at 1.8x.

During the third quarter, we continued our focus on shareholder value creation by repurchasing 2.3 million shares valued at approximately $89 million, bringing our year-to-date total to $354 million. With our strong free cash flow and balanced approach to capital allocation, we expect to deploy approximately $300 million in share buybacks in the fourth quarter of 2018. This will bring our total expected capital deployment in 2018 to acquisitions, share repurchases, dividends, and debt reduction to more than $1.4 billion. Before turning the call back over to Keith, I want to help frame for you the potential financial impact of the tariffs as we head into 2019. Please turn to slide 12. We import approximately $600 million of components and finished goods that fall under the tariffs.

Please keep in mind this is a rounded approximation subject to numerous variables such as volume, currency, and mix. To put this in perspective, if the 301 tariffs rise to 25% as planned on January 1st, this would amount to approximately $150 million of inflation, or roughly 2.7% of our annual cost of goods sold. This is less than the amount of raw material and other inflation that we effectively dealt with in 2018. We believe this amount of additional cost is manageable through a combination of price increases, supplier negotiations, supply chain repositioning, and other internal productivity measures. We have initiated actions and plans on each of these elements already here in 2018, but recognize there may be a lag between tariff implementation and mitigation in 2019.

We expect little impact of these tariffs in the fourth quarter of 2018 due to the timing of the tariff implementation and our inventory positions on the products affected. You can see that our plumbing segment is the most impacted by the tariffs. As a plumbing industry leader, we have a broad product assortment, much more than faucets and showers, and have significant manufacturing facilities in Indiana, Tennessee, California, North Carolina, and Texas. Many competitors, such as private label, source nearly 100% of their products from China. We would have a competitive advantage against these competitors. With that, I'll now turn the call back over to Keith.

Keith Allman
President and CEO, Masco

Thank you, John. 2018 has been a dynamic year. We expect to grow our earnings per share approximately 25%, in spite of raw material and logistics inflation and tariff challenges. We're executing to address these cost challenges and remain focused on leveraging our industry-leading brands, innovation pipelines, and channel expertise. We are driving top and bottom line growth. We believe that the fundamentals of the repair and remodel market are supportive of solid long-term growth. Demographics should drive household formations for housing for years to come, as the large millennial generation has started forming households. Home price appreciation, which has a strong correlation with repair and remodel spending, remains strong at nearly 6% year-over-year.

The average age of the housing stock continues to increase as 65% of the U.S. housing stock is now over 30 years old. Older homes have more repair and remodel spending per home than newer homes. GDP growth rate is at a four-year high. Consumer confidence remains at a 15-year high. We continue to see strong growth in many of our product categories and believe that a strong economy has the greatest correlation with sales of our repair and remodel products. We will continue to execute our strategies against these favorable market fundamentals. We'll deploy our strong cash flow in a disciplined and balanced approach between acquisitions with the right fit and return, share repurchases, and dividends to create value for our shareholders. With that, we'll now open the call for Q&A.

Operator

In order to ensure that everyone has a chance to participate, we would like to request that you limit yourself to asking one question and one follow-up question during the Q&A session. To ask a question, please press star then the number one on your telephone keypad. To withdraw your question, press the pound key. Your first question comes from the line of Stephen Kim of Evercore ISI.

Stephen Kim
Analyst, Evercore ISI

Thanks very much, guys, and thanks for all the information. It was very helpful. The outlook seems reasonable. I guess I just wanted to ask a question to start off about the U.S. business generally. You talked about the factors that would drive continued strength in R&R. Certainly, the economy is what matters most. However, one of the things that's recently been impacting our whole space is the rise in rates. An aspect of that has been some concerns that you would see a slowdown in mobility. Effectively, folks who have a low mortgage rate on their home, on their mortgage product, are choosing not to move because they don't want to give that low rate up.

I was curious if you could talk a little bit about how you see this issue affecting your company, the demand for R&R generally, and your company specifically, over the next few years. Do you think this is much ado about nothing? Do you think that there are reasons to believe that people who stay will spend more on remodeling than when they look to move, or other dynamics like that? If you could just talk about the issue.

Keith Allman
President and CEO, Masco

Stephen, we think that our R&R concentration, which as we've talked, is about 85% of our revenue, puts us in a place where we can take advantage of these trends. Without a doubt, the rising rates and increase in home price appreciation is putting a bit of a pinch on affordability. However, when you look at the dynamic of what happens when people choose to stay in their home, be it because of overall affordability, the need to move to another house at a higher mortgage rate, et cetera, oftentimes what they see, and it's somewhat of a counter-cyclical trend between R&R and new construction, is that when they stay in their home, they'll now pull the trigger on a major remodel. Much like home price appreciation, where home price appreciation can tend to dampen a little bit on the movement on a new construction.

Home price appreciation is very tightly correlated, one of the best correlations that we see to R&R spend. As home prices increase, people feel better about pulling the ticket on an R&R project. As people tend to stay in their house longer, they feel better about an R&R spend. Overall, when we look at the repair and remodeling market, we think it's strong because fundamentally it's consumer driven and the consumer is strong.

Stephen Kim
Analyst, Evercore ISI

Got it. With respect to that, kind of a follow-up. I was curious as to how you felt like some of the different segments that you operate in might experience this dynamic differently. Would it be more beneficial to cabinet, let's say, relative to Decorative Architectural? And sort of wrapped up around that, in Dec Arch, you talked about paint being softer this quarter. I was curious as to how much weather may have impacted the sales this quarter. Did you see primarily a slowdown in outdoor paint? Because I know it's been unbelievably wet here in the Northeast, at least. Probably would've been very difficult to do a lot of outdoor painting jobs.

Keith Allman
President and CEO, Masco

In terms of the segment impact as it relates to people staying in their homes longer, really, we don't see a material change segment to segment. Really, it's a question of big ticket versus small ticket. When you are committed to staying in your home longer, that generally bodes well for pulling the trigger on a bigger ticket item. When we look at the data and we look at our expectations, there's really not a material difference as it relates to segment impact. We think the DIY market is strong. We're strong in DIY across all segments. Therefore, it's pretty consistent. With regard to weather, we didn't call it out specifically. Tend not to do that.

Yeah, when we look at August, September, and we look at the heat map, if you will, around the country, the West was okay, but boy, the East Coast was really wet, and it was very hot as well. Yeah, that probably had a little bit of an impact.

Stephen Kim
Analyst, Evercore ISI

Okay. Thank you.

Operator

Your next question comes from Doug Clark of Goldman Sachs.

Doug Clark
Analyst, Goldman Sachs

Hey, thanks for taking my question. Good morning. My first question is on tariffs, and thanks for all the detail that you provided there. I'm curious in terms of how long you would expect the timeline to be between kind of the imposition of a 25% tariff to the extent that it takes place, and how quickly you could kind of right-size that in terms of the pricing and cost and/or kind of the other actions that you mentioned.

John Sznewajs
VP and CFO, Masco

Hey, Doug. Good morning. It's John. With regard to the tariffs, we think that there might be a quarter or two lag in getting full realization of our pricing actions. We think we can do it fairly promptly. As I mentioned in my prepared remarks, we've already begun some of those conversations here in the fourth quarter. We feel pretty good about how those conversations have begun, though there might be a little bit of a lag between, like I said, implementation and realization.

Doug Clark
Analyst, Goldman Sachs

Okay, thanks. Then I know you mentioned or talked a little bit about plumbing and kind of your manufacturing footprint in the U.S. I'm curious on the lighting side, with Kichler in particular, which I assume is a majority of the Decorative Architectural exposure there. Any differences in terms of ability to get pricing or just kind of the globalized supply chain?

Keith Allman
President and CEO, Masco

You're right, Doug. The majority of the tariff impact in Decorative Architectural is Kichler. We design and manage assortments and source from the Far East, like basically the entire industry. From a competitive standpoint, we think we're right in there with everybody else, that really should not affect our ability to get price.

John Sznewajs
VP and CFO, Masco

Doug, I would just add to Keith's comment. In Decorative Architectural, we also have Liberty Hardware, which is a builder's hardware business, largely a source and sell. That industry is structured similarly to the lighting industry, there's a lot of import there, same dynamics that Keith mentioned with lighting will apply here.

Doug Clark
Analyst, Goldman Sachs

All right, great. Thanks a lot.

Operator

Your next question comes from the line of Nishu Sood of Deutsche Bank.

Nishu Sood
Senior Research Analyst, Deutsche Bank

Thank you. On the tariffs, you folks have shown a good ability to pass on price, in terms of arising input costs this year. 25% is a pretty large number. As you look across where the tariffs are going to raise prices ultimately, areas where it's unavoidable, how do you think, where are you concerned that it might slow demand?

Keith Allman
President and CEO, Masco

Well, I think that's the million-dollar question, and that remains to be seen. This is a unique situation that we're in, to say the least, in that the majority of our elasticity data and data analytics is around a stable market. What we're seeing here, Nishu, is in many cases, the entire competitive space, like in lighting or hardware like we just talked about, is going to go up. Some of the issues or some of the correlation would be around overall ticket size and the overall impact, as it relates to, say, a light or something more significant. It remains to be seen. We're going to watch the price elasticity and adjust accordingly. Now our focus is on managing our supply chain, working with our suppliers to drive productivity, making supply chain moves, and we're focusing on margin and getting price.

Nishu Sood
Senior Research Analyst, Deutsche Bank

Got it. Okay. Then my follow-up question was on plumbing. A lot of the metals complex prices have begun to come down. There was some lag this quarter in price versus cost. I think you mentioned, John, because of lower volumes in Europe. When should we expect the benefits of the lower metals prices to come through in plumbing?

John Sznewajs
VP and CFO, Masco

Nishu, if you think about how the base metals flow through and impact our plumbing segment, it's generally about on a two-quarter lag that we feel it through the P&L on our financial statements. Given the pricing trends in both copper and zinc, which are the two that primarily impact our cost of sales, I would guess that we would start to feel the impact of the lower prices here late in the fourth quarter and the beginning of the first quarter of 2019.

Nishu Sood
Senior Research Analyst, Deutsche Bank

Great. Thank you.

Operator

Your next question comes from John Lovallo of Bank of America.

John Lovallo
Analyst, Bank of America

Hey, guys. Thanks for taking my questions as well. First question is, you guys are clearly still pretty bullish on the R&R cycle in the U.S., which is encouraging. What do you think is going on in DIY? In DIY paint specifically, is this just the shift more towards do it for me, or is there something more structural going on here?

Keith Allman
President and CEO, Masco

Well, I think DIY paint is inherently a bit choppy quarter-to-quarter, and it's difficult to call with precision exactly where the market is, particularly on a quarter-to-quarter basis. There's some dynamics there. Certainly the overall quality of the paint is improving. We've had a paint and primer in one that has had an effect over the past years. There's been an increase of renters versus buyers, if you look at over the past several years, and renters tend to paint a little bit less. Fundamentally, we think as Millennials are moving into the household formations, and when you look at the average age of that cohort and the inevitable arrival of children and that move towards household formations, we think that bodes well for the underlying demand as it relates to DIY.

John Lovallo
Analyst, Bank of America

Okay. That's helpful. Maybe just touching on the international businesses. Recognizing that there was a tough comp, I think you guys did call out a little bit of softening in the market. Is there anything that you could attribute that to? What are you guys thinking about going forward there?

John Sznewajs
VP and CFO, Masco

I think, in the U.K., John, part of that has to do with the fact that I think we see just the economy pulling back a little bit as they are starting to contend with the Brexit issues and the unknowns that go along with that. In Central Europe, I think it was just a bit of a pause. We've seen very good strength in our European businesses and in China over the course of the last multiple quarters. Because of the tough comp, we don't attribute any significant softening to the overall market. We just think it might have been a bit of a pause.

John Lovallo
Analyst, Bank of America

Okay. Thanks, guys.

Operator

Your next question comes from Mike Wood of Instinet.

Mason Marion
Analyst, Instinet

Hi, this is Mason Marion on for Mike. What are the trends in the pro gallon growth in paint? Are you seeing more of a competitive response than you were previously? Will you need to discount more in the future?

Keith Allman
President and CEO, Masco

We continue to do very well in that segment. We think we've got a very good value proposition to the targeted painters that we're going after who are shopping at The Home Depot, and that's a big, call it a $4 billion market. It's a better solution to not have to make an additional trip to get your paint. We have the best quality, and our service is improving, and the service is very good, and we've got these outstanding points of sale in The Home Depot. We like our performance in paint. We're going to continue to drive that. In terms of competition, yeah, it's tough competition. There's no question about it. We're up against some very good competitors that I respect very much, and we're competing.

As I said, when you have the quality of the paint, the quality of the brand, the quality of the service, and a great partner like we do, we like our chances of continuing to gain share.

Mason Marion
Analyst, Instinet

All right. Great. Thank you. On the impressive growth in the Cabinets segment, was this strength broad-based, or were there particular segments that were stronger than others?

John Sznewajs
VP and CFO, Masco

John, I would say that this has to do with our semi-custom business was actually quite strong, both on the two big box retailers that we had traditionally served, along with the new program at Menards. Also our dealer channel saw very strong growth in the semi-custom offering. That KraftMaid brand does really well. It resonates great with designers. They're great advocates for us as consumers walk into, whether it's a big box store or whether it's a local dealer. We feel really good about how KraftMaid has performed here in the third quarter of the year.

Mason Marion
Analyst, Instinet

Thank you.

Operator

Your next question comes from Susan Maklari of Credit Suisse.

Susan Maklari
Analyst, Credit Suisse

Thank you. Good morning. My first question is just around the tariffs as well. Are you seeing any pull forward of demand or any sort of shifts in terms of some of your overseas suppliers that could cause some disruptions, especially as maybe we look to the first half of next year?

Keith Allman
President and CEO, Masco

Not really, Susan. Not in a material way.

Susan Maklari
Analyst, Credit Suisse

Okay. On the tariffs as well, you mentioned that obviously price is sort of the first step in dealing with the situation. As we look out, you also did mention some changes to your supply chain. How should we think about that as part of the strategy? What would you need to see in order to pursue that, and maybe how would it sort of come together across the different segments?

Keith Allman
President and CEO, Masco

It certainly is a component. We're looking at supplier negotiations. We're looking at productivity improvements in our own shops, and certainly we're looking at repositioning the supply chain. It could involve moving to some of our assembly here. I'll remind you that we have a significant footprint in the United States across all of our segments, particularly in plumbing and in cabinets. Moving all or parts of the process onshore, working with our suppliers to set up manufacturing in other locations is another option, and we've initiated these options already. It's going well. We have experience in doing this. You may recall back some time in our plumbing business where we had the no-lead legislation that came at us like a freight train in terms of AB 1953, and we had to go from leaded brass to non-leaded brass, and that represented about a 30% increase.

In terms of how to drive price, how to effectively move supply chains, and importantly, how to manage it. This is very manageable, but we're paying attention to it. We have a tariff task force that we've set up. John, myself, and all of our group presidents meet every week. The team is responding very well. We're taking it seriously, but we're going to work through it, and we have experience to do it, and we're pulling a number of levers to get it done.

Susan Maklari
Analyst, Credit Suisse

Okay. Thank you.

Operator

Your next question comes from Matthew Bouley of Barclays.

Matthew Bouley
Analyst, Barclays

Hi. Thank you for taking my questions. You've called out mixed pressures in, I guess, both cabinetry and plumbing. Keith, I'd just love to hear your thoughts on kind of whether this customer trade-down effect is something that you're really anticipating through the cycle here, and accordingly, how should we think about the profitability of your products at different price points and assuming that lower price point seems to be the area where there is greater demand at this point? Thank you.

Keith Allman
President and CEO, Masco

Matthew, I'd start by saying that we're not seeing a customer trade down. What we're seeing is good wins in that lower margin product. Through good assortment win work and good commercial sales force, we went out and we won a nice program in Peerless. That's the opening price point, which does have a little bit less margin. We're seeing growth in our bathing products, which is due to a reset that we had in the big box aisle, so happy about that. Our toilet program, which again is a tweak to the assortment, where we're seeing good growth. When you think about our global plumbing platform, we have a continuum of margin from on the lower side, say our bathing and our toilet products, and then up through accessories, and then up into the high margin faucets and shower systems.

We're seeing good growth based on our target assortment and sales initiatives. We're also seeing good growth up at the high end. Our spas and our plumbing business, high end, very discretionary. High end tickets are selling very well, as we talked about with Watkins Wellness. Our AXOR product line, which is the high-end product line for Hansgrohe, is doing well. Our Brizo product line, which we talked about in the prepared remarks, is continuing to do well. We're seeing bimodal growth. It's not a shift. We like that. In terms of cabinetry, as planned, the stock cabinetry at Menards will sell faster during the initial resets because it requires significantly less training. As we train in the associates, and as we get this business rolling, that will improve. I'm not troubled by the mix shift.

I think that's a sign of good sales work and good assortment work.

Matthew Bouley
Analyst, Barclays

All right. That's helpful color. Thank you. Second question, just on plumbing specifically, the guidance for the full year for, I guess you termed it, a slight decline year-over-year in operating margins would still suggest a rather large step up in the fourth quarter sequentially, which is unusual for that segment seasonally. Is there any finer point you can give us on how to think about the plumbing margins specifically as we look to the fourth quarter? Thank you.

John Sznewajs
VP and CFO, Masco

Matthew, just to refresh everyone's memory, in the fourth quarter of last year, we had some significant spend, as it relates to some of the displays that we were putting in at Delta, which was in the amount of roughly $8 million. We won't be incurring that spend in the fourth quarter of that year. That should contribute to pretty significant margin improvement sequentially from Q3 to Q4.

Matthew Bouley
Analyst, Barclays

All right. Thank you very much.

Operator

Your next question comes from Michael Rehaut of J.P. Morgan.

Michael Rehaut
Analyst, J.P. Morgan

Thanks. Good morning, everyone. First question, I apologize if I missed this earlier. In terms of the guidance reduction, I believe you kind of cited two or three key drivers being a little bit softer DIY, a little bit weaker international, as well as the higher commodity and logistics costs. I was hoping if you could kind of give by degree of magnitude, what each of those drivers represented in terms of the degree of magnitude of influence on the guidance reduction.

John Sznewajs
VP and CFO, Masco

Sure, Mike. It's John. The way we look at it, if you think about the various components that we mentioned, if you think about the softness in the DIY paint and international plumbing markets, that kind of aggregated probably 80%. The balance 20% was related to some of the continued cost pressures in logistics and distribution.

Michael Rehaut
Analyst, J.P. Morgan

Great. Just more broadly, as you think about kind of the sales trends during the quarter. Obviously, a lot of your peers have kind of cited some softening that occurred during the quarter, maybe particularly, I guess, in August and even more so in September. Just wanted to get your thoughts by segment, if that's something you witnessed across the board. Were there any segments that you kind of saw that more prominently than others? Obviously, paint might come to mind there. But anything in terms of how it trended during the quarter and by segment, if any product lines or channels, for that matter, witnessed more of that type of deceleration than others?

Keith Allman
President and CEO, Masco

Broadly speaking, there wasn't a significant difference as we look across the segments, with maybe the exception of paint in August, September timeframe, when it was quite wet and there was some heat. Obviously, when the hurricanes are coming through, we're not going to be selling a whole lot of product. We didn't see a particular channel specific hit or a segment specific hit.

John Sznewajs
VP and CFO, Masco

Mike, as you consider through the quarter, we had pretty good consistency through the quarter as well. There wasn't either peaks or valleys within the quarter either.

Michael Rehaut
Analyst, J.P. Morgan

Can I just squeeze one more in? As you're looking at the full year for 2018, I was curious if you could give us a sense overall what you think you've been able to achieve from a pricing standpoint versus other offsets that you've put into place to combat the raw material inflation.

John Sznewajs
VP and CFO, Masco

Yeah, Mike. As we think about how things developed through the course of the year, obviously we've seen fairly significant inflation in the input costs in a variety of our products, including copper and zinc, which we touched on a previous question. We've also seen some of that same inflation impact our paint business, I should say. As both TiO2 and engineered resins have increased fairly significantly through the course of the year. We're seeing TiO2 continue to be up, but not perhaps at the same rate that it was up earlier in the year. If you think about our cabinet products, we did experience some inflation on some of the hardwoods that go into our cabinet products earlier in the year, and that's continuing a little bit here.

Here toward the middle part of the year, we saw a little bit of increase in distribution logistics costs. All that inflation has hit us. As we look across the year, we absorbed a little bit of that inflation in the first half. As we look at the second half, though, we still think we're going to be price cost neutral for the second half of the year. We feel like we've gotten on top of this, and we're in a really good position as we enter 2019.

Michael Rehaut
Analyst, J.P. Morgan

Great. Thank you.

Operator

Your next question comes from Mike Dahl of RBC Capital Markets.

Mike Dahl
Analyst, RBC Capital Markets

Morning. Thanks for taking my questions. My first question goes back to the comments early on about the Menards business and how you're experiencing some logistical challenges around that. I was curious if you could provide a little more detail about what exactly those challenges are. You say they're persisting through year-end. Just give us a sense of, is it just that training aspect you mentioned? Or how should we think about the magnitude of the challenges and your ability to fix it over the next couple of quarters?

Keith Allman
President and CEO, Masco

Mike, I apologize if we communicated a link between Menards and logistics. That wasn't the intention. They're separate. It's a cabinet logistics cost and transportation cost escalation not tied to Menards. That's driven by what we've talked about before on prior calls with regards to the base fuel escalation as well as driver availability. We have less impact on our dedicated routes, and so it's less of a hit when we look at the big chunk of our businesses like paint, where we have more steady routes, and certainly with some bigger customers in plumbing, where we have more steady routes. In cabinets, where it's milk runs, it's less than truckload, it's oftentimes job site delivery. That tends to receive a little bit more pressure. It's broad-based cabinet logistics pressures not tied to Menards. The Menards program is going well.

Mike Dahl
Analyst, RBC Capital Markets

Okay. Thanks, Keith. Yeah, you're right. I may have misunderstood that, but that's helpful color. The second question, going back to the tariffs discussion and again, back to plumbing. One of the options highlighted was working with manufacturer partners to shift production to other low-cost countries. Could you provide a little more detail on where that is on your list of priorities? If that's the strategy going forward, how long does it take to effectively make that switch?

Keith Allman
President and CEO, Masco

It's probably down in number three priority as I sit here today, just roughly speaking. Our focus is on price and is on working with our suppliers in terms of negotiation and coming up with more competitive pricing. Certainly, moving in the supply chain is an option. I talked about insourcing, say, assembly into the U.S. Then specifically to your question as it relates to suppliers, many of our suppliers already have capacity set up in other, let's call it Southeast Asia, Vietnam. There's a couple other places. We have a large supply chain. It's a matter of standing up capacity in those existing facilities and doing some different things there. That's the nature of it. I hope that color helps a little bit.

Mike Dahl
Analyst, RBC Capital Markets

Okay. Yes, it does. Thank you.

Operator

Your next question comes from Stephen East of Wells Fargo.

Stephen East
Analyst, Wells Fargo

Thank you, and good morning. If you look first at the paint, just looking at the promo environment, you've got a retailer that sort of changed strategy, et cetera. Are you seeing any change in the promo environment, whether on the DIY or on the pro level? Just could you give us an update on the hub stores effort?

John Sznewajs
VP and CFO, Masco

Sure, Stephen, good morning. In terms of paint promotions, it's been extremely consistent over the last multiple years. We promote in conjunction with our channel partner, The Home Depot, very consistently four times a year. We're on the Spring Black Friday, we're Memorial Day, we're Fourth of July, and we're Labor Day. That promotional cadence has not changed. I can't tell you, Keith, boy, it's got to be six, eight years we've been on that run, and it doesn't look like we're going to change at all going forward. In terms of the promotional environment on the pro side, again, that's been very consistent. There's not a lot of promotional activity for the pro either. The one thing I would point out, though, is we do fund a pro reward rebate.

The higher volume that a pro painter achieves within The Home Depot, the bigger discount that they can get on their paint offering or their paint consumption. That has been extremely consistent as well over the years that we've been working on the pro paint program with The Home Depot. Not a lot of change in the promotional environment on the paint side.

Stephen East
Analyst, Wells Fargo

Okay. Got you. Sort of a combo question. First, could you talk a little bit about the demand that you're seeing in R&R versus new construction and what you expect moving forward? John, could you give us what your investment spend was in Q3 and what you think it'll be in Q4?

Keith Allman
President and CEO, Masco

Sure. In terms of the demand in R&R new construction, as I've talked about last call and then in the prepared remarks here, it continues to be strong for us. We're seeing that in terms of ticket. We're seeing that in terms of demand across the continuum of price, meaning entry-level and high-end, continue to see good traffic. Feel real good about it. I think we saw a little bit of softening on the new construction side. That's 15% of our business. As we look forward to next year, we're thinking that, we're not the only ones that are thinking this, whether it's John Burns or Harvard Center for Joint Studies, we're thinking that continued strong, call it mid-single-digit R&R growth is in the cards for us in 2019.

With our brands and our innovation pipeline and our channel work, I think we're positioned to take advantage of it.

John Sznewajs
VP and CFO, Masco

Steven, on your investment spend question, I'm not certain I've got the right question, but let me answer this, and if it's not, let me know. On the investment side, we had about $5 million in ERP spend at Delta in the third quarter. A little bit of investment in the hub stores as we've increased the number of folks that are employed by us that participate in that. Going into Q4, obviously we talked a little bit earlier about the decline in investment spend because we had $8 million in the plumbing segment. We'll probably have a very minor amount of ERP spend at Delta in Q4 and a little bit of continued hub store investment in Q4 as well, because we started hiring people in the first part of this year. That will just be the anniversarying that.

It'll be up slightly year-over-year, but that's about it. Is that the question you were asking?

Stephen East
Analyst, Wells Fargo

That is, yeah. That's what I was looking for, what you had going forward. Thanks.

John Sznewajs
VP and CFO, Masco

Yep.

Operator

Your next question comes from Justin Speer of Zelman & Associates.

Justin Speer
Analyst, Zelman & Associates

Hi, good morning. On the cost side, with costs continuing to move higher, you have tariff-inspired inflation coming, sizeable amount of inflation you have to deal with. Just particularly thinking about the plumbing business, thinking about the margin integrity of your overall business, but particularly your plumbing products business. As we look back to 2014, we saw commodities collapse after that, really it's not probably coincidental that your margins really moved up post that event. Now the market seems to be concerned that we're going to retrace back to those levels at least. Maybe help us understand your view on the margin integrity and view of your worldview and how you're responding to tariffs and cost inflation and mix down effects.

Keith Allman
President and CEO, Masco

Yeah. As I said earlier, Justin, I think it remains to be seen of how the consumer is going to react to this inflation, call it a tax on the consumer, if you will. In terms of our margin, in the short term here, we're lapping some significant growth investment that we had in Q4. We're expecting our plumbing margins to be down slightly from where they were last year. We really haven't changed our outlook on that much. Certainly innovation and new products coming through our pipeline, that helps us continue to drive margin integrity. Long term for this business, we feel good about our margins, and more specifically for 2019, we'll give more detailed outlook at our next call as we normally do.

Justin Speer
Analyst, Zelman & Associates

You indicated that what you're about to deal with incremental inflation, I'm guessing that the net effect of tariffs and raw materials may be rolling over on brass costs and things like that. The net impact of what you're about to see across your businesses will be less than what you've already had to digest in 2018. Can you maybe help us understand what you've digested in 2018 and what you're thinking about 2019 as you snap the line today?

Keith Allman
President and CEO, Masco

Yeah. If you think about the tariffs at somewhere around, what would that be? 2.7% of our cost of goods sold, and you think about in that range of 3% of inflation that we've had to deal with. Then you look at some of the favorable tailwinds that we could potentially experience when we look at plumbing and some of potentially the easing of the copper and zinc costs. Then you look at still continued pressure in resins, in particular, TiO2 appears to have kind of stabilized a little bit. When you look at those net, it's right around that 3% range.

Justin Speer
Analyst, Zelman & Associates

We shouldn't be surprised to see at least stable to maybe even improved operating margins next year based on what you're saying and what you have kind of expressed in terms of pricing and things. The big question is mix. I guess from my standpoint, A, is that right? B, on the mix side, if you looked at good, better, best, can you define or think through, particularly in plumbing, how mix on the low versus high-end, how much differential margin there is? I don't know if you can say that publicly, help us understand.

Keith Allman
President and CEO, Masco

Yeah, we haven't really walked through with specificity the margin and the different points of the assortment as it relates to price. Generally speaking, we do tend to earn a lower margin on the lower priced goods. That's still good business. It's a good return on our invested capital in those businesses, it does tend to be a little bit lower margin, as you know. In terms of 2019, we think it's potentially shaping up okay. We've got some relief in some commodities. We're certainly focused on getting price here in the tariffs. In terms of the detail of how we're going to look at 2019, we'll talk more about that next call.

Justin Speer
Analyst, Zelman & Associates

Thank you, guys.

Operator

Your next question comes from Keith Hughes of SunTrust.

Keith Hughes
Analyst, SunTrust

Thanks. Back to the tariffs, how much of the dollars that you've outlined in the slides, give us a feel how much of that is finished goods that you're importing, or how much is the components?

Keith Allman
President and CEO, Masco

We don't have that level of detail broke down, Keith.

Keith Hughes
Analyst, SunTrust

Okay. Well, let me ask it another way. In terms of the ways to mitigate this, whether it's pricing, changing your supply chain to another foreign source, changing it domestically, is either one of those easier to deal with that versus the other? And again, source components versus finished goods.

Keith Allman
President and CEO, Masco

I think it's something that, as I talked about, we're not taking lightly by any means, and we're organized to execute it. There's different challenges there. There's always challenge with price for the obvious reasons. We need to be very careful when we move our supply around. We're doing it in a way where we're trying to leverage our existing suppliers as much as possible, and we're also doing negotiations with those suppliers. I don't know that any one is particularly easier per se, it's just different. As I mentioned, we've got experience in this. Certainly, we know how to get price, and that's something that we've been able to keep in terms of price commodity flush over the long haul through the cycles.

We've demonstrated where we've had these episodes of very quick change in our cost structure, i.e., going to no-lead brass, that we've been able to do that. It was the same thing. It involves changing suppliers, changing materials, getting price, the combination of these things. It's a mixed bag and different in terms of difficulty.

Keith Hughes
Analyst, SunTrust

Okay. Just final question on this. I assume as you start this process, you're assuming that 25% is going to come January 1st. Is that the stance you've taken as you begin to-

Keith Allman
President and CEO, Masco

Correct. That's our assumption, and that's what our plans are based on.

Keith Hughes
Analyst, SunTrust

Okay. Thank you.

Operator

Your next question comes from Phil Ng of Jefferies.

Phil Ng
Analyst, Jefferies

Hey, guys. How are you guys prioritizing capital deployment going forward, just given your outlook on R&R still range free favorable as it relates to M&A and buybacks given where your valuation of your stock is at this point?

John Sznewajs
VP and CFO, Masco

Yeah, Phil, as always, the biggest priority for us is investing back in the business. CapEx and investing in the growth of the business is paramount for us. That's it. That's number 1 on our priority list. After that, you're right. It comes down to M&A and share repurchases. As we signaled on our prepared remarks, we're thinking about $300 million of share repurchases in the fourth quarter of this year. That has inched up the capital deployment priority list a little bit here, and just given the pullback in the share price. That said, I would tell you, we continue to be very active on the M&A side. Our team is out there looking at transactions on a very regular basis. We're continuing to devote time and energy to that as well.

It's kind of a balance and at this point in the fourth quarter, share repo is going to be a little bit higher than M&A, but we're not downgrading M&A in terms of a priority by any means.

Phil Ng
Analyst, Jefferies

Got it. That's helpful. One of your competitors called out increased promotional activity in cabinets. Just curious, what are you seeing in the marketplace? Any color on how to think about your ability to get pricing given some of these logistic transportation costs you called out. Is that an opportunity early next year? Thanks.

John Sznewajs
VP and CFO, Masco

Yeah. Phil, we have not seen a lot of increase in promotional activity in cabinetry. It's been pretty consistent for the last several quarters now. Are we able to get price based off of the logistics? Yes, absolutely. We're working on that here in the fourth quarter to put price into the marketplace to offset that inflation. We feel confident we can do so.

Phil Ng
Analyst, Jefferies

Okay. Thanks a lot.

Operator

Your final question comes from the line of Alex Rygiel of B. Riley FBR.

Alex Rygiel
Analyst, B. Riley FBR

Thank you. I apologize for coming back to the tariffs. We've been talking a lot about sort of the cost risk in pricing and moving manufacturing around. Could you touch upon the opportunity that you see of gaining market share out there from competitors that are in a much deeper hole as it relates to tariffs than you are across all your products?

Keith Allman
President and CEO, Masco

Sure. It varies by segment, if you take cabinets, for example, direct Chinese import, which is 100% import, has been building strength competitively. I think that is helpful to us. When you look at, let's call it private label or house brands, which are 100% imported on the plumbing side, we can have some advantage there as we can have the opportunity to utilize North American manufacturing. I think when you look at those two opportunities there, that's probably the ones I'd call out.

Alex Rygiel
Analyst, B. Riley FBR

Very helpful. Thank you.

Keith Allman
President and CEO, Masco

I'd like to thank all of you for joining us on the call this morning and for your continued interest in Masco. As always, please feel free to contact me at 313-792-5500 if you have any further questions. Thank you.

Operator

This concludes today's call. You may now disconnect.