Hello, and welcome to McDonald's third quarter 2021 investor call. At the request of McDonald's Corporation, this conference is being recorded. Following today's presentation, there will be a question and answer session for investors. At that time, investors only may ask a question by pressing Star one on their touchtone phone. I would now like to turn the conference over to Mr. Mike Cieplak, Investor Relations Officer for McDonald's Corporation.
Good morning, everyone, and thank you for joining us. With me on the call today are President and Chief Executive Officer, Chris Kempczinski, and Chief Financial Officer, Kevin Ozan. As a reminder, the forward-looking statements in our earnings release and 8-K filing also apply to our comments on the call today. Both of those documents are available on our website as are reconciliations of any non-GAAP financial measures mentioned on today's call, along with their corresponding GAAP measures. Following prepared remarks this morning, we'll take your questions. Please limit yourself to one question and then reenter the queue for any additional questions. Today's conference call is being webcast and is also being recorded for replay via our website. Now I'll turn it over to Chris.
Thanks, Mike, and good morning, everyone. As the largest restaurant business in the world, our size and scale are a competitive advantage that we've built and nurtured for over six decades. Our 40,000 restaurants in over 100 countries are predominantly run by local owner-operators, connecting the business to the 40,000 communities in which we operate. These local connections embed a level of agility that complements our size and scale, enabling local teams to adapt and adjust to operating conditions that vary by country, community, and even restaurant in real time. It's what makes McDonald's special. It's also how we're able to use scale and agility, how we can be both big and nimble to achieve something truly unique.
Thanks to the resilience across all three legs of our stool, franchisees, suppliers, and the company, and the scale and agility that we deploy collectively, I'm confident in our ability to meet whatever challenges may confront us, from restrictions driven by new COVID variants to supply chain pressures and labor shortages across industries to any other unknown unknowns. We're approaching the one-year anniversary of Accelerating the Arches, which took shape in response to changing customer needs early in the pandemic. Rooted in the inherent strengths of the McDonald's system and brand, it's proving to be the right strategy with the right focus at the right time. We're evolving the customer experience in ways both large and small to meet changing customer needs and maintain our market leadership.
Our three growth pillars, known as our MCD, marketing, core menu, and the three Ds of digital, delivery, and drive-through, guide our business. This includes amplifying contactless channels like delivery and drive-through and creating digital experiences that are seamless, personalized, and easy to use. We've continued to make excellent progress this past quarter, and I want to thank the McDonald's people all over the world who are performing under trying conditions. Let me turn it over to Kevin to walk through our top line results.
Thanks, Chris. Our third quarter top line results represent a continuation of our broad-based business momentum around the world, with global comp sales up nearly 13% or 10% on a two-year basis. Our International Operated Markets have continued to recover, accelerating two-year comp trends in the third quarter to nearly 9% as most markets operated with fewer government restrictions. There's still varied performance across the big five markets within the IOM segment, ranging from strong double-digit two-year growth in the U.K. and Canada to low single-digit two-year growth in Australia, Germany, and France, as those countries have been slower to recover from the pandemic. The U.K. continued to lead the segment in the third quarter, driven by growth in delivery and digital channels, as well as strong menu and marketing promotions like Monopoly.
In Canada, the strong two-year comp momentum was driven by successful marketing activity, including core extensions like the Grand Mac and Spicy Nuggets and growth in the three Ds of drive-through, delivery, and digital, even as dine-in restrictions have lifted. In France and Germany, comp sales exceeded 2019 levels for the first time in the third quarter. Germany's positive performance was supported by expanded deployment of delivery, the national launch of our loyalty program, MyMcDonald's Rewards, and a Taste of McDonald's promotion featuring value offerings like McChicken. France benefited from continued strength in delivery and strong menu and marketing promotions with a focus on family. Market conditions are challenging with the adoption of vaccine pass restrictions for both customers and crew in France and several other countries. Performance in Australia was impacted by significant stay-at-home restrictions, affecting over half of the restaurants for nearly the entire quarter.
While comp sales were relatively flat for the quarter, the market was positive on a two-year basis and continued to grow its delivery channel, achieving record delivery sales for the quarter. As we look ahead to the fourth quarter, we expect the IOM segment to maintain a relatively similar two-year comp trend as Q3. In the U.S., we maintained our momentum with Q3 comp sales up nearly 10% or 14.6% on a two-year basis. We continued to see positive comps across all day parts on a two-year basis, with sustained double-digit comps at dinner and breakfast. At the same time, franchisees continue to achieve record high restaurant cash flow. Our U.S. franchisees have never been better positioned to weather the labor and inflation pressures while still investing in growth.
Performance in the U.S. remains driven by strong average check growth, reflecting larger order sizes and menu price increases. The big bets we've made during the pandemic are paying dividends across the business and enabling us to maintain our QSR leadership. Menu and marketing efforts with products like the Crispy Chicken Sandwich and successful Famous Orders like the Saweetie Meal have elevated our brand and helped drive underlying sales growth across the business. The launch of our loyalty program in the U.S. has exceeded expectations and is driving increased digital adoption. In just a few short months, we already have over 21 million members enrolled with over 15 million active loyalty members earning rewards, and we expect that number to continue to grow. Chris will share more loyalty headlines in a few minutes. We've reopened nearly 80% of our dining rooms in the U.S.
Roughly 3,000 dining rooms remain closed in high-risk COVID areas as we continue to prioritize the health and safety of our customers and crew. In restaurants where we have reopened dining rooms, front counter and kiosk sales remain below pre-pandemic levels. We're seeing that even modest increases in these channels help to relieve operational pressure in the drive-thru. The strong performance in the U.S. has continued into October. We're currently seeing low double-digit comps on a two-year basis, and we expect that to continue through the rest of the fourth quarter. Turning to the International Developmental Licensee segment, comp sales were up nearly 17% for the quarter, or about 5% on a two-year basis. Performance was largely driven by positive results in Japan and Latin America, partly offset by negative comps in China.
Japan maintained momentum in Q3 with comps up 13%, achieving an impressive 6 consecutive years of quarterly comp sales growth despite restaurants operating with government restrictions. The market's performance is being driven by a continued commitment to serve customers safely and conveniently through our drive-thru and digital channels, as well as strong marketing and limited time promotions. China continues to be impacted by both COVID resurgences, which restarted in June and lasted throughout the quarter, and a softening economy. While comps for the quarter were negative, the market continues to build its digital presence as they now have over 100 million active digital members. In addition, we've accelerated new restaurant growth in China. With over 500 new restaurants already open this year, we now expect to open roughly 650 restaurants for the year, exceeding our original plan.
China remains a critically important market for us and one where we have confidence in the long-term opportunity. We plan to get even more aggressive in opening new restaurants in this market. With our strong overall sales performance for the first three quarters of the year, we now expect system-wide sales to be up in the high teens in constant currencies for the full year. Now I'll turn it back to Chris to talk more about MCD growth pillars driving our global business.
Thanks, Kevin. Our results are a testament to the focus of our teams on driving growth through our M, C, and Ds, and we're confident that momentum will continue. After playing a pivotal role in building out our Fan Truths strategy in the U.S., Morgan Flatley is transitioning into the role of Global Chief Marketing Officer. Following the instantly iconic global campaign Morgan developed with BTS, Famous Orders again crossed borders with both Russia and Spain launching successful campaigns with local celebrities in the third quarter. These markets leaned into the idea that truly, no matter how big or famous you are or where you are in the world, everyone has their go-to McDonald's order. As Morgan elevates to the global role, we're excited to welcome Tariq Hassan to the McFamily as Chief Marketing and Digital Customer Experience Officer for McDonald's USA.
I've known Tariq for many years, and I'm confident Tariq will maintain our marketing momentum in the U.S. Behind our marketing success is McDonald's Craveable Core Menu. In the U.S., Crispy Chicken Sandwich sales continue to exceed expectations. This translated into significant growth in QSR chicken market share as we continue to support the Crispy Chicken Sandwich platform with culturally relevant marketing. In the U.K., we launched our McSpicy Sandwich, which generated the market's best chicken promotional results on record. In Canada, our Spicy McNuggets promotion had a halo effect on McNuggets sales. This quarter, we introduced the McPlant sandwich in Austria and the Netherlands as a limited time offer. Both the U.K. and Ireland launched the McPlant in a limited number of restaurants with a goal to roll out nationwide in January. McPlant is available for other markets to pull down based on customer demand.
As always, we'll do what McDonald's does best, listen to our customers. When people are ready for the McPlant, we'll be ready for them. Being customer driven is about more than just menu items. It's also about delivering feel-good experiences when and where our customers want McDonald's, so we can bring the Golden Arches to as many customers as possible. That means continuing to increase our engagement across drive-thru, digital, and delivery. As we do that, we're seeing an increase in sales mix across these channels. In our top six markets, over 20% of sales, or about $13 billion year to date, came through digital channels, whether it was through our app, kiosks in our restaurants or delivery. Our loyalty program has been an instant fan favorite and delivers great value to our most loyal customers.
It also creates another touch point to increase engagement and take our relationship with customers to more responsive, more personalized places. We're already seeing increased customer satisfaction and higher frequency among digital customers compared to non-digital. In September, we launched our loyalty program in Germany, quickly amassing millions of active reward customers. We're on track to bring MyMcDonald's Rewards to Canada by the end of the year, and the U.K. and Australia in the first half of 2022, which means that by mid-2022 loyalty programs will be in our top six markets, inclusive of France, which has had a strong loyalty program for many years. Delivery is another bet we made long before COVID, and one that we believe will continue to be a staple for consumers for years to come.
Over the past five years, our delivery footprint has grown from just 3,000 of our restaurants to more than 32,000 restaurants across 100 countries. As the needs of our customers have continued to change, delivery has enabled us to increase our reach and grow sales around the world. We're actively engaged in discussions with our largest delivery providers to support the extraordinary growth in our delivery business. We look forward to sharing more information on these global partnerships soon, but this is yet another example of where our scale confers upon us competitive advantages. Lastly, our drive-thrus. With a drive-thru presence that is second to none, our drive-thru sales across our top six markets continue to stay elevated versus pre-pandemic levels even as dining rooms reopen. We previously shared that we have been testing automated order taking in the drive-thru at several restaurants in the U.S.
This was enabled by our acquisition of Apprente, now known as McD Tech Labs in 2019. These tests have shown substantial benefits to customers and the crew experience. To enable development and scale deployment of this program, McDonald's has now entered into a strategic relationship with IBM. In my mind, IBM is the ideal partner for McDonald's, given their expertise in building AI-powered customer care solutions and voice recognition. IBM will now acquire McD Tech Labs to further accelerate the development of automated order taking. We're in a strong position today, focused on executing our plan, running great restaurants, and taking advantage of our unique size and scale to feed and foster communities. For more on our Q3 financials and our outlook moving forward, I'll turn it back over to Kevin.
Thanks, Chris. Our strong performance for the quarter resulted in adjusted earnings per share of $2.76, which excludes a gain as we completed the partial divestiture of our ownership in McDonald's Japan. Our strong sales generated an increase in restaurant margins of about $500 million for the quarter. G&A increased about 20% in constant currencies for the quarter, driven by higher incentive-based compensation expense as a result of company performance exceeding our plan this year. We still expect G&A to be about 2.4% of system-wide sales for the full year. Year to date adjusted operating margin was 44.3%, reflecting the improved restaurant margins across all segments and higher other operating income compared to last year. Foreign currency translation benefited Q3 results by $0.04 per share.
Based on current exchange rates, we expect currency to have a minimal impact on fourth quarter EPS with an estimated full year benefit of $0.21-$0.23. As usual, this is directional guidance only as rates will likely change as we move through the rest of the year. Finally, in September, our board of directors approved a 7% dividend increase to the equivalent of $5.52 annually. This marked 45 years of increasing our dividend for shareholders, further reinforcing our confidence in Accelerating the Arches. We also announced the resumption of our share repurchase program. As a reminder, we had suspended share buybacks at the beginning of the pandemic as we took on additional debt to provide liquidity support to the McDonald's system. Since then, we've been focused on returning to pre-COVID debt ratios that support our strong investment grade credit rating.
Going forward, we're confident that our operating performance will continue to fuel growth in our already strong free cash flow profile. As a result, we're committed to our historical capital allocation priorities. First, to invest in new restaurants, existing restaurants, and opportunities to grow the business. Then, we expect to return all free cash flow to shareholders through a combination of dividends and share repurchases over time. Now I'll turn it back to Chris to close.
Thanks, Kevin. We've accomplished so much the past 20 months, and even though the pandemic has greatly altered so much in our business and our world, it hasn't changed the simple fact that we're better together than we are apart. For a long time, we had to bridge physical separation with technology and new ways of working. As vaccines have reached critical mass of people in the U.S. and some places around the world, we're beginning to see a different future taking shape. Finally, we're coming together again in our communities, and cities around the world are beginning to open up and get back to a new normal. The same is true for our global McFamily. After being closed for over a year and a half, the McDonald's headquarters reopened on October the eleventh, and it was inspiring to see teams collaborating again in person.
To protect the health and safety of our staff, we required all U.S.-based corporate employees to get vaccinated, and we're continuing to monitor local data and seek guidance from public health officials. Even though we've only been back for a few short weeks, we have found that working in the office together spurs a level of collaboration, creativity, and connectedness that simply could not be replicated from behind our screens. We're gonna be doing the same thing with our global system soon. Next April in Orlando, franchisees, suppliers, and employees will convene for our worldwide convention in person for the first time in four years. It's already shaping up to be an experience unlike any other. Together, we'll showcase McDonald's bright future.
We'll demonstrate the power of technology for our restaurants, learn how innovation is enhancing the customer experience, and discuss plans in the pipeline to drive our Accelerating the Arches growth plan. As I've said before, it's not only important that we grow, it's equally important that we grow sustainably and in ways that positively impact the communities we serve. Driving climate action has been a centerpiece of our long-term strategy for a while now, and our focus has sharpened. In fact, in 2014, we established public commitments intended to make our entire system more sustainable by 2020. Among our goals were to sustainably source 100% of key ingredients, including coffee and beef. Looking back, this was just the beginning of what would become a much bolder agenda that we are pursuing with urgency.
As the threats to our planet have grown, we are responding with a more ambitious plan for ourselves and for the entire industry. We achieved many of our 2020 goals ahead of schedule, and we built upon that momentum to set new ambitious targets. Just this past September, we announced that we would reduce the use of conventional virgin plastics in Happy Meal toys by 90% by 2025. We recently announced our ambition to achieve net zero emissions across global operations by 2050, and we joined the UN Race to Zero. I look forward to sharing more of our sustainability story with climate delegates at the United Nations Climate Change Conference, known as COP26, in Glasgow next week.
We believe we have both a privilege and a responsibility to help lead on issues that matter most in communities, and there is no issue more globally important and locally impactful than protecting our planet for generations to come. This is why I continue to remain optimistic about what lies ahead for McDonald's. Accelerating the Arches, fortified by our purpose and guided by our values, makes me confident not just in the future successes of our business, but also for the future of the communities that we serve. With that, we'll begin Q&A.
Thank you. As a reminder, if you are an investor and would like to ask a question, please press star followed by the number one on your telephone keypad. We do ask that you limit yourself to one question and re-queue for any additional questions.
Our first question is from Andrew Charles with Cowen.
Thank you. Chris or Kevin, just wanted to ask about the staffing environment. You touched on it a little bit, but, you know, to the degree that it was a headwind in 3Q, to your, you know, very strong U.S. same-store sales, I'd be curious. You know, from what we're hearing, it seems to be a bigger issue as the quarter progressed. You talked about how there's going to be low double digits same-store sales in 4Q. You're seeing that in October. You're obviously very strong, but does suggest a bit of a deceleration from the very strong sales you saw in the quarter.
Curious if you can help with any numbers to help parse that out a little bit more, given, you know, it's a challenge for everybody, and I would think that McDonald's is better positioned but not immune. Thanks.
Sure. I'll start and then let Kevin fill in any other points on this. Certainly it's a very challenging staffing environment in the U.S. A little bit less so in Europe, but still challenging in Europe. In the U.S., for us, we are seeing, as I've mentioned a few calls ago, that there is wage inflation. Our franchisees are increasing wages. They're over 10% wage inflation year to date that we're seeing in our McOpCo restaurants. We're up over 15% on wages. That is having some helpful benefits. Certainly, the higher wages that you pay, it allows you to stay competitive.
We're also seeing that it's very challenging right now in the market to find the level of talent that you need. For us, it is putting some pressure on things like operating hours where we might be dialing back late night, for example, from what we would ordinarily be doing. It's also putting some pressure around speed of service, you know, where we are down a little bit on speed of service over the last kind of year to date, and maybe even the last quarter. That's also a function of not being able to have the restaurants fully staffed. I would tell you that it's not unsolvable either.
We're seeing in our McOpCo restaurants that really strong focus on the shift manager, and providing the training to the shift manager, engage with the crew to keep the crew motivated, that can make a difference. But certainly I was hoping and expecting that we were going to see the situation improve maybe a little bit more quickly than what's materialized. I think it is gonna continue to be a difficult environment for the next several quarters. Kevin, I don't know if you have anything you wanna add.
Just to touch on your point about Q4 two-year comps for the U.S., and I guess the fact that they're decelerating a little bit from second and third quarter. Couple things there I guess I'd say. One would be, I think we're pretty pleased to see two-year comps in low double digits. That's certainly higher than our historical levels, and if we're able to sustain that for a long period of time, I think we'd be pretty happy with that. Certainly, there have been some changes that have gone on related to more of the full service restaurants reopening, stimulus benefits, unemployment benefits rolling off. We weren't sure how much that would impact our results, and are pretty pleased that we're still able to achieve the double-digit comps.
I think we feel pretty good about going into fourth quarter right now in the U.S.
Our next question is from Eric Gonzalez with KeyBanc.
My question is on pricing. I'm just wondering if you can comment on the current level of pricing in the U.S. system and maybe discuss what you think is the appropriate level in the current environment and whether you're seeing any consumer pushback.
Yeah. Thanks for the question, Eric. Certainly pricing and cost pressures are a bigger focus over the last few quarters than they had been previously. Last quarter, I think I talked about how we were seeing roughly a 6% increase year-over-year in the U.S. We are still seeing that, and that's pretty much the level we expect for the full year 2021 over 2020, right around that 6%. And that's really to cover both labor cost pressures and commodity cost pressures that we're seeing. If we step back for a second, obviously we're all seeing the environment out there on a global basis, which is some pressure on commodities, certainly some pressure on labor availability and costs, supply chain disruptions, et cetera, that are all putting some pressure.
We haven't seen, I'll say, any more resistant to our price increases than we've seen historically, so that the 6% has been pretty well received by customers. We do certainly have a very big focus to make sure that we are balancing cost pressures and being able to cover those with making sure that our value perception by customers continue to be favorable. We are continuing to see those surveys and scores from a value favorability perspective, still positive from customers. We'll continue to keep an eye on it.
From a commodity perspective, commodities were up roughly 2% or so through the first nine months, but we expect for the full year for those to be up roughly 3.5%-4%, which will put a little bit of additional pressure on the fourth quarter, obviously. Going into next year from a food and paper cost perspective, we would expect our costs to be up relatively in line with the industry. Right now, that expectation is roughly mid-single digits. We will continue to keep an eye both on the cost side and the pricing side. Both we and our franchisees over the last couple years have been using a third party for pricing advisory services, if you will, using a pretty deep consumer-based research approach.
We have, I think, more science built into our pricing decisions that take into account market conditions, competitive factors, et cetera. Like I said, we'll keep a close eye on cost and pricing, but right now, so far it's been received okay by customers.
Our next question is from Jared Garber with Goldman Sachs.
Great. Thanks so much for the question. I wanted to shift the topic a little bit over to the unit growth side of the equation. If you can give us an update on what you're seeing in terms of unit opens and the availability of both labor and equipment, and construction and permitting across both the U.S. and international segments. I think the IOM segment came in a bit light in terms of unit opens this quarter, but you also increased the net unit growth for the year. Just any color on framing out some of the puts and takes there would be really helpful.
Yep. Thanks, Jared, for the question. I'll take that. You know, I think it is fair to say, again, just thinking about the global environment, there are certainly supply chain challenges across the world on various things related to kitchen equipment, technology equipment, I'll say pandemic-related disruptions, slower permitting times. All the things that you mentioned are making it a bigger challenge, I'll say, to get restaurants open than historically. For this year, we still expect roughly, in our IOM and U.S. markets, it's down a little bit from where we were previously. There will be a few that will spill over now into 2022. That's more of a timing issue than anything else.
Because of things taking a little bit longer, some of the openings that we thought we may be able to get done this year will spill into beginning of 2022. Going forward, I think we're still bullish on openings. We still expect our openings to increase both in our wholly owned markets as well as our developmental license markets next year. The increase that you saw right now for 2021 is being primarily driven by China and a few other developmental license markets. That's why the overall openings is up this year. You know, I say overall, it's a bigger challenge than it has been, but our supply chain does a phenomenal job of kinda just managing the whole process, making sure that we've got contingency plans.
We're in touch extremely frequently with all of our suppliers, and I feel pretty good about where we are compared to where others may be just because of the strength of our supply chain. But I think it is fair to say that it's a bigger challenge than it's been historically.
Our next question is from Jeffrey Bernstein with Barclays.
Great. Thank you very much. Just a question on the IOM markets. It seems like you mentioned the recovery is somewhat staggered. Just wondering kind of your bigger picture thoughts in terms of whether you expect the comp recovery in, I believe you said Australia, Germany and France. Whether you think those markets will ultimately accelerate to the U.K. and Canada levels and maybe provide in the next leg of comp growth or on the flip side, are there reasons why you think those markets will continue to lag, whether structural or otherwise? Any thoughts there would be great. Thank you.
Yeah, sure. I'll start off, and then again, Kevin can pick up anything that I missed here. I think overall, we remain very optimistic about our international portfolio. In the markets where we're seeing restrictions relaxed, those businesses are bouncing back in a very healthy way. The markets that you mentioned, like in Australia, like France, they have certainly had to navigate a more restrictive COVID environment. We did get a peak earlier in the year when things appeared to be getting better before the Delta variant. Those markets you know were poised to spring back.
From our expectation, as soon as the conditions in those markets start to become more favorable in terms of being able to return to normal operating conditions, we expect those markets are gonna perform in a very healthy way because that's how they were performing pre-pandemic. There's nothing structural that would make us concerned about their ability to bounce back. The only other thing I'd add is there are a couple of countries, Spain and a little bit of France also, where they are more reliant on tourism. As tourism starts getting back and returning a lot, that should help those countries too.
Some of the slower countries to come back are some of the more tourist heavy countries, as well as having some of these vaccine passports that just add some logistical challenges with kind of checking customers coming in. As Chris said, there isn't anything structural to prevent all those countries from coming back strong.
Our next question is from Brian Bittner with Oppenheimer.
Good morning. Thank you. You had a breakout operating margin performance in 3Q, and your consolidated EBIT margins year to date are now above 44%. The question is, how do you want us to think about the EBIT margin opportunity in a post-2021 world? Is there an opportunity to keep expanding from this, you know, elevated EBIT margin level? I know there's more opportunity to leverage G&A and leverage D&A, but there's also a lot of inflation out there. Any color would be helpful.
Yeah. Thanks for the question, Brian. Relating to our operating margins, you know, I think at our investor update last year, we talked about for 2021 and 2022, we thought operating margins would be pretty much in the mid- to low-40s%. I think that's still our thinking right now. There will be some near-term moderation, potentially of restaurant margins as some of the labor costs and commodity costs kick in. We also expect to get leverage as sales are improving. We're currently in the midst of working through our 2022 plan, so I don't have exact specifics, but I think generally that mid- to low-40s% is the way we've been thinking about it, both for this year and for next year.
Our next question is from David Tarantino with Baird.
Hi, good morning. I was hoping that you would elaborate a little bit more on the loyalty program and what you're seeing there in the early stages. You know, just in terms of, you know, kinda what it's doing to the business currently. Then also, if you could give some perspective on how you're collecting data and what you're planning to use or to do with the data that you're collecting as you move into the next few years. Thanks.
Sure. Well, we're really pleased with how loyalty is starting off in the U.S. We're seeing a similar very nice start to it in Germany and Canada. The more we learn about loyalty, the more optimistic that we get about loyalty. I think for us, in terms of what that means for the business long term, certainly the benefits you get with a loyalty program is the ability to increase frequency. In the markets where we operate, roughly 80% of the population visits a McDonald's once a year. It's not that we have a reach opportunity, it's about driving fre-
We've seen in the places where we have deployed loyalty that it absolutely does increase customer frequency. So for us, that's really encouraging. I think to the broader point of what do you do with the data, we had set out earlier an aspiration where we wanted to have 40% of our customers be known customers. Today, that number is probably only about 5% of the customers where we actually know who is the customer, what did they buy, what did they buy previously. You can imagine all sorts of things that you're able to learn about customers and their preferences when you're able to get more and more of your transactions where you know who the customer is.
Loyalty is certainly the way that you get that customer to engage and share information with you. For us, I think we're just getting started on it, but very optimistic about what loyalty can do to this business. By mid-next year, we're gonna have loyalty in our top six markets. I think the ability to give you a better idea of what exactly it's doing for the business. I think once we have that kind of scale and rollout, we'll be able to, you know, talk with even more specificity about it.
Our next question is from Dennis Geiger with UBS.
Thank you. Chris, just wondering if you could speak a bit more to the strong momentum that you've got in the U.S. and roughly how you maintain that momentum and the market share gains going forward. I know you've been asked this question coming into the year and throughout the year, and I think you've consistently suggested the momentum would continue despite having to lap some of the strong results that you've gone up against, and you folks have done just that. So just kinda curious if you have any additional thoughts from here about how to think about that U.S. momentum going into 2022. Just perhaps, you know, framing up some of the key existing initiatives that maybe you've already touched on.
At a high level, any kind of upcoming things that'll help support that momentum as we go into next year. Thank you.
Sure. Well, I think, you know, a shout-out to the U.S. team and to our owner-operators for doing a great job of sustaining that momentum, as you mentioned, through what continues to be a challenging environment for all the reasons that have come up on this call, labor challenges, commodity inflation, et cetera. I think the momentum that we're seeing in the U.S. business is not something that just came about, you know, in the last couple years. This was something that started several years ago with the foundation that we put in place in the U.S., and the foundation was around modernizing our estate, improving the food, making investments in digital and delivery.
I think the fact that we were able to get all those things sort of embedded in the business, back in, you know, call it 2017, 2018, set us up really well for what none of us could have predicted, which is, you know, what we've now experienced through COVID. I think for us, what I feel good about with the U.S. is we've got sort of the foundational elements in place, for this business to outperform or perform quite well for, you know, an extended period of time. As to how you do that, it's gonna be back to the strategy we have with Accelerating the Arches. It's a focus on great marketing, driving core menu and outperforming on the three Ds, delivery, drive-through, and digital.
For us, you know, a message that I'm talking about to the teams internally is we have the right strategy. It's all about execution, and we've gotta execute at a really high level. If we do that on those three dimensions, then I'm confident, but we also can't get complacent. I think there's a good healthy level of dialogue going on in the U.S. right now about, you know, just keeping that hunger, keeping that momentum going. Once you've got it, you don't wanna give it up, and that's the mindset right now.
Next question is from John Glass with Morgan Stanley.
Thanks very much. First, on delivery, can you just update, I know you gave the total digital mix, what delivery makes up of that? Maybe quickly, just since post-COVID, there's been acceleration, in that, you know, kind of where it stands now versus prior. You also, Chris, talked about maybe being more strategic in your picking your partners in delivery. I just wondered if you could expand on that. Just finally, Kevin, I just wanna make sure I understand if you're selling the McD Tech Labs, or transferring it to IBM, is there anything material we should know about, either G&A or anything that would impact the financials due to that transaction?
We're trying to get all the parts of that question.
I'll do the delivery question while Kevin is going through his notes on the other parts of this. You know, we don't share a specific breakout on delivery, but suffice to say, delivery for us continues to be a really important driver for us. The business has grown by billions and billions, I think it's fair to share, over the last several years. We're continuing to see even as markets reopen and things, you know, start to get back to normal in places where, you know, they're able to get the dining room, et cetera, back open, delivery remains elevated.
For us, I think what has become apparent is delivery was meeting a customer need that I don't think any of us fully appreciated, even maybe a few years ago. It's here to stay. What we're trying to do with our partners, the way that we had approached some of our delivery conversations previously with our 3PO partners, in many cases, those were discussions that were happening at the market level. When you are a company the size and scale of McDonald's, we certainly have, we believe, a great proposition for 3PO partners on a global basis. What we're trying to do through these conversations is leverage the fact that we are the largest restaurant company in the world, that we have an ability to drive traffic onto 3PO apps.
that we think is second to none, and that should be reflected in the rates that we're paying with our three PO partners. Those conversations are proceeding, but I'd say there's a good recognition on both sides that we need each other, and I'm optimistic that we'll be able to get to a good resolution on that in the next, you know, couple months. Then just to follow up on your question related to our transaction with IBM and the potential impact of that. There shouldn't be much of a financial statement impact of that. We had generally, I forget, maybe about less than 100 people, I think, that were associated with that business. Those folks will now go work with IBM.
Really, the reason we're doing this with IBM is to be able to have someone that can take how far we've gotten right now with the solution and be able to kind of finish the development and then help us deploy this at scale. We're gonna use their expertise, certainly in AI and everything that they've learned from Watson, et cetera. But it isn't a big financial statement impact, plus or minus, I'll say, going forward from that.
Our next question is from Christopher Carril with RBC.
Hi, good morning. Thanks for the question. Just following up in the U.S. business, you noted the benefit to average check from larger order sizes and menu pricing, which you gave us some detail on a little while ago. Can you comment on your view of the sustainability of recent average check drivers? It seems like some of the recent guest behaviors are remaining consistent around group ordering, maybe perhaps longer than expected. Curious as to your thoughts around your ability or focus on maintaining check growth and perhaps how digital helps drive this going forward.
Yeah, I'll try, and I'll let Chris add on to this one. It's a good question 'cause you're right. I think early on in the pandemic, I think we believed that the average check would decline quicker than it certainly has. And I think the reason right now, at least, is because the channels that much of our sales are going through, which continue to be things like drive-through, delivery, digital, as you mentioned, people are still going through and ordering for several people. If you're getting delivery, you're getting it for your family or for at least a couple of people. If a lot of the folks going through drive-thru are getting orders for several people. And so we are seeing those larger order sizes continue. And I think at least some of that will be stickier than we originally may have thought.
We don't anticipate, certainly in the near term, average check returning back to the level it was at pre-pandemic. I think I lost my train of thought, but I do think we will continue to see the check continue to grow as those channels continue to grow. Like I said, we're not seeing any degradation of that check at this point.
Maybe just to fill in here a few things, and I'll go back and quote my CFO from something that he said several quarters ago, which is we're still selling more stuff. We're still selling more sandwiches, we're selling more fries. From a unit standpoint, you know, while we certainly are looking at traffic, the absolute volume of what we're selling is continuing to grow. For me, that's a really good barometer about the health of this business. I think, you know, as to whether that sustains, whether these larger parties, larger order sizes, sustain, you know, we're gonna follow the customer to whichever way they wanna go.
If the customer starts to come back and split the ticket and we have smaller check, I think so long as we continue to focus on the execution, we'll be just fine on that. Certainly I think what you're seeing right now and you know what we're expecting is that some of the benefits that we're seeing around larger check and the mix, the channel mix that goes with that, we're expecting that to continue. Our next question is from Lauren Silberman with Credit Suisse.
Thank you. I wanted to ask about the McPlant test in the U.S. Can you talk about what you've heard from consumers with respect to demand for a plant-based option? From a franchisee perspective, what's the demand to offer plant-based option on the menu, particularly given the current operating backdrop? It looks like the test is being conducted in diverse cities. Is there anything you can share on differences in demand across markets from the perspective of both consumers and franchisees?
Yeah. I think in the U.S., it's really early to be making any kind of readout on what we're learning. I would point out, you know, it's in less than 10 restaurants in the U.S. It's largely an operations test right now. Now, there are other markets that are further along. The U.K. is in 250 restaurants, and they're gonna be planning on doing a full national rollout in the U.K. in Q1. In that situation, I think we have more evidence that it is filling an unmet need that certainly existed in the U.K. on their menu. Early results in the U.K. are very encouraging. A couple other markets as well in Europe have seen success with McPlant and the rollout on that.
I think, you know, this is one where we've said all along, we're gonna let the markets decide when is the best time to pull it down based on, you know, what the customer interest is in this concept. I think certainly I can say at this point, you know, there are definitely a couple of European markets where there is customer acceptance for it. Whether that is a broad-based acceptance in the U.S., I think we'll learn that over the next, you know, several quarters.
Our next question is from Brian Mullan with Deutsche Bank.
Hey, thank you. I'll just follow up on the unit growth topic specific to the IOM segment. You know, putting aside transitory related and timing related issues, do you see any opportunity to go faster on development there over the next few years versus what you might have previously been planning for prior to the pandemic? You know, and if you do see increased opportunity, is there any kind of upper limit in terms of the number of gross openings that makes sense for that business? Is it just a function of managing the level of CapEx spend you're comfortable with or are there actual operational constraints to think about too?
Yeah, thanks for the question, Brian. You know, I think to be fair, we had started thinking about accelerating some of the openings internationally, even pre-pandemic. Certainly, nothing that's happened in the pandemic has changed our thinking at all related to that. If anything, I think just reinforces our opportunity to continue growing in many of those international operated markets. As far as any constraints, I think the constraints really are from a market perspective, there is kind of a sweet spot of what they can open in terms of building a pipeline, having the right real estate representative, opening in a way that isn't disruptive to the rest of the market. So we do have a lot of tools that we use to determine kind of what the appropriate opening level is for the markets.
I think we do have opportunity to open quicker in many of those markets than we have been, and I think our expectation is that we will continue to grow in many of those International Operated Markets where we still believe there's a lot of opportunity. We're just in the midst of going through our plans right now for 2022s, so I don't have specifics yet for 2022, but I think it is fair to say that we would expect our openings next year to be higher than they are in 2021 and continue to kind of increase that level for a little while, where we will. You know, we've talked about unit growth being about 1.5%-2% contribution to sales growth.
Right now, we're at the lower end of that, more like the 1.5%, and likely not a lot above that for 2022 because it really relates to 2021 openings. As we go on, I would expect that to get closer to that 2% contribution.
Next question is from John Ivankoe with JP Morgan.
What about drive-through digital and delivery? You know, the question really is on dine in. As you've seen, you know, various consumers in various markets respond in a post-COVID environment in terms of their behavior, what are you kinda thinking about, you know, using dine in longer term? Do you have an opportunity to pivot, you know, that asset even further, you know, to focus more on the off-premise consumer as we think about leveraging all of the asset, not just part of it?
Yeah, it's a great question, and it is one that we're thinking about. It's something that is now on the plate for Manu Steijaert. Manu is, as we announced, I think last quarter it was, that he's the Chief Customer Officer. One of the things that fits in Manu's portfolio is he has both restaurant design operations as well as the customer experience. Thinking about, you know, what is going to be the consumer acceptance on a sustaining basis for dine-in, coming out of this, and then what are the implications of that? I would add, you know, we have a lot of play places in our restaurants. What is the implication for the play place space?
We are just now starting to think about that and think about potential scenarios for you know how you might reuse the space if dine in doesn't come back to the level that it was pre-pandemic. I think right now it's still a little bit preliminary just because there's still noise in the dine in numbers that I don't want to do anything hasty here until we just get a better read on what does dine in sustain at. It's certainly something for us to be thinking about.
The only other thing I'd add is on the international side, certainly in Europe, dine in is a bigger percentage of our sales and is an important part of that business. We have seen dine in return. I mean, kiosk usage is getting back to almost where it was pre-pandemic. The family business is very important in Europe. To Chris's point, we gotta be careful about what we do because it isn't the same around the world as far as dine in business and how customers view that side of the business.
Our next question is from Sara Senatore with Bank of America Merrill Lynch.
Thank you. I wanted to sort of go back to the technology piece. You know, in particular on what I characterized as big data. I know you're partnering with IBM because they have expertise. You know, as I think about loyalty, one of the things that I think has emerged is, you know, that's really about you know, it's not just the data, it's what you do with it. Are there opportunities to partner, you know, whether it's IBM or other tech companies, you know, within loyalty or maybe more broadly that you see where, you know, outside expertise would be useful? Maybe more specifically, is this a signal as to how you're thinking about technology insourcing versus outsourcing?
You know, where McDonald's should own the technology or really has, you know, specific expertise in maybe customer facing, you know, or UI versus some of the sort of behind the scenes capabilities. You know, just anything you can signal about that and longer term as we think about, you know, your technology budget. Does this change over time? You know, not just with Apprente, but more broadly. Thanks.
Yeah, thanks, Sarah. I think, you know, this is one where I'd go back to the conversation you and I had, I don't know, it was probably several quarters ago now, on this topic of, you know, how do we think about technology, what's insourced, what's outsourced. You know, my thinking then is the same as my thinking now, which is, you know, there are certain times where it may make sense for us to go acquire a technology so that we can accelerate the development of that, make sure that it is, you know, bespoke to McDonald's needs. But at some point, you know, that technology reaches a level of development where I think getting it to a partner who can then blow it out and scale it globally, makes more sense.
I think what we did with Apprente is very much consistent with that philosophy, which is we've had it for a couple of years. I've been really pleased with how the team has progressed, the development of that. We're seeing some very encouraging results in the restaurants that we have it. But there's still a lot of work that needs to go into introducing other languages, being able to do it across 14,000 restaurants with all the various menu permutations, et cetera. That work is beyond the scale of our, you know, core competencies, if you will. I think in this case, IBM is a natural partner for us.
I think going forward, it's gonna be very much on a case-by-case basis as to when, you know, we go from day one with a partner versus where we might bring something in-house for a period of time. You know, the nice thing about being McDonald's is we're everybody's first call when it comes to a partner in the restaurant industry. And so we have a really good visibility to the various partners out there. You know, certainly I think our overall view is we are best on a long-term sustaining basis to use others externally partnering. Again, there may be from time to time where there's benefit for us from being able to accelerate and learn to have it in for a period of time.
Our next question is from Jon Tower with Wells Fargo.
Great. Thanks for taking the question. I was just hoping to tie it into some earlier questions. I was wondering if you could get into how your customer demographics may be shifting in the U.S. Specifically, it seems like either through product innovation, obviously new mediums in terms of ordering or even in marketing, you're talking to a younger customer than you've been talking to for years. I'm wondering if that's actually showing up in the data and if frequency is changing amongst that group, which is obviously a good lead indicator for longer term demand for the business. If you wouldn't mind expanding, that'd be great.
Sure. Well, I think, you know, not just in our industry, but across, I'd say, most consumer industries, the youth and the preferences and desires of the youth drive consumer demand, whether it's in apparel, beverages, restaurant, et cetera. It becomes a very natural demographic to target. That 18-35 target is, you know, from a media standpoint, probably the most coveted, the most expensive demographic to reach because of the brand preferences that get formed at an early age and that sustain over the lifetime value of that customer. I think you're absolutely spot on in observing that we have made a more demonstrable push against that demographic, and I expect that that's gonna continue.
It's one that we believe at McDonald's that we have a brand that can be part of culture. We probably have not, in my view, we haven't done enough to lean into the stature of our brand and culture and how we can connect to that. I think finding properties, finding a message that resonate with youth, but also resonate more broadly in culture for us is a big upside opportunity. We're seeing other markets. The U.S. started some of this, but we're seeing other markets like Russia, like Spain pick up on the Famous Orders concept and getting very similar results on that. It just to me speaks to the ability of this brand and what we can do with it.
I think in terms of, you know, how is that changing the mix. It's still early days on this. I think we are seeing certainly the brand sentiment improving, but we're also having to, you know, move a pretty big boat here. We're not yet seeing it show up in terms of a big demographic shift within the business. But frankly, nor did we. This is something that I think for us is gonna sustain over several years. It's again about making sure that our brand is one that is as powerful in the future as it has been in the past.
We have time for one last question from David Palmer with Evercore ISI.
Thanks. Thanks for squeezing me in. A quick technical question. Was there a gap between the company and franchise same-store sales growth, particularly in the IOM, and especially on two-year? I ask that because I remember you used to have a lot of company stores in urban centers, which I would imagine would be slower to recover. My bigger picture question was on free cash flow. Do you anticipate the free cash flow yield moving up over time? I would imagine that over 100% would be achievable given the gap between depreciation and maintenance CapEx on the owned real estate, franchise restaurants. And if you agree, you know, when do you think you could get there?
Perhaps you can give us a window into how you're thinking about growth CapEx, of course, which would be in that answer. Thanks.
Yeah. Let me start with your comp question, I guess. For the third quarter, at least, both the U.S. and IOM comps were a little bit higher with franchisees than they were with company-operated. That's not dramatically different than historical, I'll say. For a while, that's generally been the trend. Some of that is driven, certainly in the U.S., depending on where the location of where our company-operated stores are versus others. But in general, franchisees are running a little bit ahead of company-operated on a comp basis. That is what we saw both in the third quarter and on a year-to-date basis, I'll say, this year.
Related to free cash flow, we've said we expect our free cash flow coverage to conversion to be greater than 90%, both for this year and going forward. You know, I don't wanna surmise of when or if it could get to over 100%. For now, we're gonna stay with that over 90%. I think we are seeing that we have a pretty healthy flow through that in our P&L that converts to free cash flow. The big question right now, and again, as I mentioned a couple of times, we're still in our planning phase to look at capital requirements and what that means related to some of the opening opportunities that I mentioned earlier, et cetera.
We've got to take all those pieces into account to figure out what the free cash flow profile looks for several years. We do expect free cash flow dollars to continue to grow, and I would expect that free cash flow conversion certainly to stay at high levels.
Thank you, Chris. Thank you, Kevin. Thanks everyone for joining. Have a great day.
Thank you. This does conclude McDonald's Corporation investor conference call. You may now disconnect.