Good day, and welcome to the Altria Group 20 21st Quarter Earnings Conference Call. Today's call is scheduled to last about 1 hour, including remarks by Altria's management and a question and answer session. I would now like to turn the call over to Mr. Mac Livingston, Vice President of Investor Relations for Altria Client Services. Please go ahead, sir.
Thanks, Nicole. Good morning and thank you for joining us. This morning, Billy Gifford, Altria's CEO, will discuss Altria's Q1 business results Dom Mancuso, our CFO and Murray Garnick, Executive Vice President and General Counsel, will join Billy in our Q and A session. Earlier today, we issued a press release providing our results. The release, presentation and quarterly metrics are all available on our website at altria.com and through the Altria Investor app.
During our call today, unless otherwise stated, we're comparing results to the same period in 2019. Our remarks contain forward looking and cautionary statements and projections of future results. Please review the forward looking and cautionary statements section at the end of today's earnings release for various factors that could cause actual results to differ materially from projections. Future dividend payments and share repurchases remain subject to the discretion of Altria's Board. Share repurchases also depend on marketplace conditions and other factors.
Altria reports its financial results in accordance with U. S. Generally Accepted Accounting Principles. Today's call will contain various operating results on both a reported and adjusted basis. Adjusted results exclude special items that affect comparisons with reported results.
Descriptions of these non GAAP financial measures and reconciliations are included in today's earnings release and on our website at altria.com. We're also conducting today's call from our respective remote location. As such, there may be brief delays or small technical issues during the call. We thank you in advance for your understanding. With that, I'll turn the call over to Billy.
Thanks, Mac, and good morning, everyone. To begin, I'd like to thank you for joining us this morning, and I hope that you and your families are safe and healthy. The past 2 months have been challenging and have changed the way we live and work. Yet our exceptional organization has risen to the challenge and demonstrated compassion, grit and resilience. Over the past 2 months, I've connected with their teams and their families, children and sometimes 4 legged friends who have popped up on the video frame.
I'm more than impressed by the dedication and resourcefulness of our employees who are balancing significant work responsibilities with many personal commitments. We'll get through this challenging time together and grow stronger as a team because of it. I'd also like to thank Howard for his leadership and dedication to Altria for nearly 30 years and we wish him well in his retirement. It is truly an honor to lead this great company, and I believe we have a very bright future ahead of us. The Q1 brought out the best in Altria's employees as we navigated the dynamic tobacco environment and the unprecedented effects of the COVID-nineteen pandemic.
I have been fortunate to work here for over 25 years. And in that time, I have learned that we rise together as a company to face our challenges. We've approached the challenges of COVID-nineteen by focusing on the health and welfare of our employees, maintaining business continuity and supporting our communities. In addition to implementing remote working and social distancing protocols, our teams are working tirelessly with critical businesses and trade partners to limit disruptions to our supply chains and distribution systems. As you know, last month, we temporarily suspended operations at our Richmond manufacturing center after 2 of our employees tested positive for COVID-nineteen.
We've since reopened the manufacturing center under enhanced safety protocols And currently, all of our manufacturing facilities are producing products for our adult consumers. We're also focused on supporting the communities where we live and work. We committed an initial $1,000,000 to support COVID-nineteen relief efforts for our employee and grower communities. Many of our valued non profit partners have been hard hit by COVID-nineteen with disruptions to critical programs and funding streams. To help them through this time, we're providing additional flexibility with the use of grant and sponsorship dollars to support general operating needs.
We're also accelerating some payments and relaxing reporting requirements considering their stretched capacity. Additionally, we have also donated supplies and we're running an employee giving campaign to support 5 non profit organizations on the front lines of the pandemic. To date, our employees have donated more than $100,000 to this campaign. Like many other companies, we're tackling the challenges of COVID-nineteen with our key stakeholders in mind and of course that includes our investor base. Given the unprecedented circumstances, some investors may be less interested in our recent results and more focused on our outlook.
But we believe it's important to discuss some of the Q1 dynamics to set the context for the balance of the year. To start, 1st quarter adjusted diluted EPS grew by 18.5% driven by excellent performance from our core tobacco businesses with double digit adjusted OCI growth in both the smokeable and oral products segments. In February, we announced our new 10 year vision to responsibly lead the transition of adult smokers to a non combustible future. And we discussed the strategies that will drive our vision forward related to corporate responsibility, our product portfolio and science based policy. Today, we'll focus our remarks on our product portfolio strategies.
Let's begin with our combustible product strategy, which is to maximize profitability while appropriately balancing investments in Marlboro with funding the growth of non combustible products. The smokeable products segment delivered outstanding first quarter results, growing its adjusted OCI by more than 20% and expanding its adjusted OCI margins to 55.3 percentage points. Higher pricing and higher volume more than offset higher resolution expenses to drive profit growth in the quarter. This segment also delivered strong quarterly net pricing of 9.2 percent due in part to its continued use of revenue growth management. Our reported domestic cigarette shipment volume increased by 6.1% in the Q1 due to several factors including increases in trade inventories, one extra shipping day and consumer pantry loading due to COVID-nineteen.
When adjusted for the traditional factors of trade inventories, calendar differences and other factors, our domestic cigarette volume decreased by 3.5%. However, we believe that our preliminary estimates of consumer pantry loading should be an adjusting factor to reported volumes due to its high likelihood of near term volume payback. When adjusted for these traditional factors and the estimated consumer pantry loading, our domestic cigarette volume decreased by 5%. We estimate that U. S.
Cigarette volumes declined by 2% in the Q1 when adjusted for trade inventory movements, calendar differences and other factors. With the additional adjustment for consumer pantry loading due to COVID-nineteen, we estimate that industry volumes declined by 3.5% in the quarter. To estimate the impact of consumer paint reloading, we analyzed shipments to retail and retail sales data and compared them against recent and historical trends. During the 1st few weeks of March, we observed stable retail foot traffic and elevated tobacco expenditures per transaction. However, in late March, retail foot traffic decreased significantly as stay in home orders were enacted, but tobacco expenditures remained high.
As we said before, it's difficult to identify trends based on short time periods. This is especially true in such a fluid environment. We'll continue to monitor marketplace dynamics and we'll update our estimates next quarter as more data becomes available. We maintain our full year 2020 adjusted industry decline rate estimate of 4% to 6%, and we'll continue to monitor additional factors, including e vapor regulatory developments and the impact of the Federal Tobacco 21 law. Marvel's 1st quarter retail share of the total cigarette category was 42.8%, down 0.5% versus the prior year, but its share of premium cigarettes remained flat versus the prior year at 56.9%.
Over the last several months, we've observed an increase in the number of age 50 and older smokers in the cigarette category. We believe these smokers have previously switched to e vapor products, but recently returned to cigarettes due to negative publicity and regulatory and legislative developments in the e vapor category. Based on our adult smoker demographics, smokers over the age of 50 have a greater propensity to purchase discount cigarettes than younger adult smokers. In the Q1, gross shipment volumes to retail moderated for the premium and branded discount segments declining by 1.5% and 3.8%, respectively. However, we observed a significant increase in deep discount volumes as its growth rate nearly doubled from the prior quarter to 14.4%.
We believe this rapid rise in deep discount volumes is partially due to the influx of older adult smokers returning to the cigarette category and contributed to Marlboro's 1st quarter retail share performance. We're continuing to strategically prioritize investments in Marlboro and have focused our resources while maintaining its leadership position within the premium segment of the category. We believe investments behind our leading loyalty programs such as Marlboro Rewards and product expansions like Marlboro Bold Ice with its innovative resale pack, best position the brand within the premium segment and maximize its long term profit potential. Looking at the discount segment, we saw a retail share increase of 0.8 versus the prior year, primarily driven by the deep discount segment. We're continuing to monitor the dynamics within the discount segment, including interaction with premium brands and the impacts of adult smoker movement across tobacco categories.
PM USA continues to profitably compete in the branded discount segment. In addition to its L and M brand, PM USA recently refreshed Chesterfield to serve as a complementary discount offering focused on adult smokers age 40 and older. In cigars, Middleton's reported volume increased 13.1% in the first quarter, outpacing the machine made large cigar category. We believe Middleton is the best positioned cigar manufacturer to navigate the FDA framework. The company has already received pre market authorization for nearly 90% of current volume and expects to submit the remainder of its substantial equivalence applications by the new deadline of September 9.
Let's now turn to the 2nd product portfolio strategy in our new vision. Over the next 10 years, we will develop and expand our portfolio of FDA authorized non combustible products and actively convert adult smokers to them. Currently, we're focused on the 3 most popular non combustible platforms, oral tobacco, e vapor and heated tobacco. We believe oil tobacco will play a significant role in adult tobacco consumer transition from cigarettes and that our unmatched portfolio will play a leading role in that transition. Our product offerings within the Copenhagen, Skol and Oren brands provide adult tobacco consumers with a wide range of satisfying flavors and strengths within both the MST and oral nicotine pouch categories.
Our Oral Tobacco Products segment performed exceptionally well in the Q1, growing its adjusted OCI by over 13% and expanding its adjusted OCI margins to 73 percentage points. As a reminder, the Oral Tobacco segment includes our MST, snus and oral nicotine pouch products. Higher pricing and higher volume more than offset investments in ON to drive OCI growth for the quarter. We estimate that U. S.
Oral tobacco industry volumes increased 6% over the last 6 months as the rapid growth in oral nicotine pouches more than offset volume declines in MST and snus. When adjusted for estimated retail and consumer pantry loading due to COVID-nineteen, we estimate that U. S. Oral tobacco industry volumes increased by 5% over the past 6 months. 1st quarter retail share for the Oral Tobacco segment was 50.4% and Copenhagen continues to be the market leader with a 32.4% retail share.
Segment share declined by 2.8 share points due to the continuing mix shift between oral nicotine pouches and traditional MST. We remain pleased with Copenhagen's increased profitability and the performance within the MST category. Oin was sold in over 28,000 stores at the end of the Q1, including the top 5 convenience store chains by volume. The newly redesigned ON cans are now available for purchase and we are enhancing its retail visibility through premium fixture space in most stores. We believe ON is a compelling proposition for both adult dippers and smokers.
Although it's early days, we are encouraged by the momentum that ON is building at retail and we're continuing to test several go to market approaches. For example, here are the results of promotional programs that we recently ran in 2 large convenience store chains in different states. In both chains, ON sales volume accelerated during the promotional period and more importantly maintained much of that momentum throughout the Q1. Today, we believe the pace at which adult tobacco consumers are adopting on is related to the duration of Zen's time and market. For example, in Colorado, we expected a competitive environment as Zen has been available since 2016.
But we're quite pleased that Oren has doubled its velocity within the chain in just a few short months. In North Carolina where ZYN has only been sold for 12 months, we observed faster adoption of ON and continued momentum after the promotional period. We're preparing a strong PMTA submission to the FDA for the oral portfolio and we expect to file our application in May. We're encouraged by the results of our research studies and believe that our package of scientific evidence demonstrates that the marketing NOVA1 is appropriate for the protection of public health. After finalizing the PMTA submission, our regulatory and science teams will pursue plans for a modified risk application for Olin.
Turning to e vapor. The category continues to remain dynamic in light of ongoing regulatory and legislative developments. In the Q1, total e vapor estimated volumes declined by 12% sequentially and 10% versus the prior year. We believe the e vapor volume decline is partially due to the END guidance issued by the FDA in January, which banned all non tobacco or mint bulb flavored pod products. With our minority investment in JUUL, the U.
S. Federal Trade Commission recently announced its decision to file an administrative complaint challenging the transaction. The FTC alleges that our minority investment is anticompetitive due to our decision to close the Newmark operating company in the Q4 of 2018. We intend to vigorously defend the investment. In the meantime, we're continuing to provide regulatory affairs services to Juul, including support for their PMTA filing.
In heated tobacco, we remain excited about the opportunity to introduce IQOS to U. S. Adult smokers. Unfortunately, the COVID-nineteen outbreak has caused us to adjust our IQOS commercialization plans. We've had to temporarily close our Atlanta and Richmond stores and pause our interactive marketing efforts to limit person to person contact.
We'll be guided by public health authorities as to when we'll reopen the stores and resume our interactive marketing approach. In the meantime, we're continuing our digital marketing efforts to generate awareness and drive product education through the IQOS website. Also, heat sticks remain available for sale in more than 500 retail stores across Atlanta and Richmond, and we believe we currently have sufficient on hand inventories. Additionally, we pushed back the Charlotte launch due to COVID-nineteen concerns. Our Charlotte expansion will include several enhancements from earlier launches, including a more disruptive retail look and a greater emphasis on flexible marketing units such as pop ups and pods.
We believe our enhanced retail fixtures will aid awareness as both the IQOS brand and its proposition of real tobacco, no ash and less odor will be prominently displayed at the point of purchase. We are encouraged that Philip Morris International has recently submitted a supplemental PMTA for IQOS 3. This enhanced device has a more modern look and charges faster than the currently authorized 2.4 version. PMI's MRTP application for IQOS 2.4 remains pending with the FDA and we continue to be optimistic about its authorization. Let's now discuss the performance of our adjacent alcohol and cannabis assets.
The Q1 was challenging for our alcohol assets as both Saint Michel and our equity investment in AB InBev underperformed versus the prior year. In wine, Saint Michel is experiencing headwinds due to evolving adult consumer preferences and increased uncertainty in the demand for its products. These dynamics have been further negatively impacted by the COVID-nineteen pandemic. As a result, St. Michel recorded 1st quarter charges of $392,000,000 consisting of a write down of excess wine inventory and an estimated loss on non cancellable future grade commitments.
We treated these charges as special items and they were excluded from underlying results. Saint Michel's 1st quarter adjusted OCI decreased more than 13% due to lower shipment volume, including lower on premise sales due to COVID-nineteen. In beer, 1st quarter adjusted equity earnings from ABI were $190,000,000 down nearly 24%, representing Altria's share of ABI's Q4 2019 results. As described in our press release, these results now exclude our share of ABI's mark to market activity relating to certain financial instruments associated with its share based compensation program. These amounts were previously included in our adjusted results beginning but beginning this quarter, we'll be treating them as special items and they'll be excluded from our adjusted earnings.
We've recast our prior peer results to reflect this change. Turning to cannabis. Cronos recently disclosed the results of its audit committee review of certain revenue transactions, which resulted in a financial restatement of the 1st 3 quarters of 2019. As a major shareholder, we expect Cronos to consistently maintain adequate internal controls and financial reporting processes. Although these restatements were immaterial to us, we take these matters seriously and believe that Cronos is implementing the appropriate remedial changes.
In the Q1, we recorded an adjusted loss of $25,000,000 related to our Cronos investment, which primarily represents our share of Cronos' 4th quarter 2019 results. We continue to believe that Cronos' asset light strategy is prudent given the evolving nature of the global cannabis market. Finally, let's discuss capital allocation and guidance. As the quarter progressed, we developed liquidity strategies to manage through the impacts of COVID-nineteen. We're fortunate that our businesses are highly cash generative and convert income to cash at over 90%.
However, we believe it was prudent to take additional actions to preserve financial flexibility in this environment. In the Q1, we halted share repurchases and fully drew down our $3,000,000,000 revolving credit facility as a precautionary measure. This week, the Board rescinded our existing share repurchase program, which had a $500,000,000 balance to further strengthen our liquidity position. After funding today's dividend, we have approximately $2,000,000,000 of cash on hand. And for the coming quarters, we expect to maintain a higher cash balance than normal to manage through potential disruptions.
Due to the uncertainties related to the impact of the COVID-nineteen pandemic and the economic recovery scenarios, we're withdrawing our 2020 full year adjusted diluted EPS guidance. Let's walk through the factors that led us to that decision. As you know, ABI has withdrawn its 2020 financial forecast due to the impacts of COVID-nineteen. ABI is a significant contributor to our earnings and we believe there would be misalignment to provide our financial forecast without greater clarity on ABI's expected performance. From a macroeconomic perspective, we anticipate a recessionary backdrop and increased financial pressure on adult tobacco consumers.
We've observed a rise in unemployment rates that we expect to persist throughout the year. There's also a wide range of economists' predictions for the peak level of unemployment and economic recovery. For our adult tobacco consumers, we expect an increase in down trading within both the cigarette and MST categories. The degree of down trading will depend on several factors, including the depth and duration of higher unemployment and the severity of COVID-nineteen impacts. With potential offsetting factors of lower gas prices, increased unemployment benefits and government stimulus payments.
For our tobacco businesses, we believe we have the right tools to help navigate through a difficult and uncertain time as we manage the business for long term success. Due to the combination of these factors, we decided to withdraw our EPS guidance until the COVID-nineteen situation stabilizes. We're continuing to monitor the impact of the virus and we expect to reestablish guidance at the appropriate time. As a result of withdrawing guidance for 2020, we have also withdrawn our 3 year compounded annual adjusted diluted growth objective. Please reference our earnings release and our Form 10 Q that we filed today for additional disclosures related to the business impact of COVID-nineteen.
Turning to dividends, we understand that our dividend is important to our investors and it remains a top priority for us. Our objective continues to be a dividend payout ratio target of approximately 80% of adjusted diluted EPS. Since we have withdrawn our full year EPS guidance due to the impacts of COVID-nineteen, we wanted to provide investors with a greater transparency on how we will approach the dividend this year. For 2020, we expect to recommend a quarterly dividend rate to our Board that reflects among other things our strong cash generation and the strength of our balance sheet. That concludes our remarks and we will be happy to take
The first question will come from the line of Michael Lavery with Piper Sandler.
Good morning. Thank you and congrats Billy and Sal on your new roles.
Yes. Good morning, Michael and thank you for that.
Just on the category outlook, you've given some adjusted numbers on the slide and in your releases that show a steady improvement since 2Q quarter was a bit better, at least on factoring in the adjustments that would normalize it. Is it fair to say that the macro uncertainty is some of the biggest wildcard? And can you tell us historically when the consumers faced some pressure, what you kind of see more of? Is it a volume hit or down trading? And to the extent it's maybe a mix of both, how do those compare to each other?
Yes. It's a great question, Michael, and thank you for the question. I think when you look at historically and you can look back whether it's the 2,001 recession or the 2,008, 2,009 recession, what you really saw was pressure on down trading. And I think when you look at 2,008, 2,009, you see we have the right tools to navigate that type of environment. It really is about having the financial flexibility and some more data on where how much pressure the consumer is going to be under and how long.
And we wanted that flexibility to be able to respond when appropriate to what we're seeing in the marketplace.
Okay. That's helpful. And then just one more on can you give a sense of you touched on the capacity expansion, maybe having potential delays from any COVID-nineteen disruptions. Is that something that you're seeing already or just recognizing as a risk? And how do you think about that playing out over the course of the year?
Yes. So related to ON, we're currently at a capacity, call it, around 25,000,000 packs. You remember, we previously stated we would be at 50,000,000 packs by mid year and 75,000,000 by the end of the year. We have seen a little bit of slowdown as we go through machine installation in the current COVID environment, But we've got our best engineered teams on it and we're moving as fast as we can. I mentioned earlier, we're in 28,000 stores.
We're seeing good interaction with the consumer base, both with smokers and dippers. So we're extremely excited to be able to get that out and expand distribution.
That's great. And just a quick follow-up on, you've mentioned that you've got the PMT TA submissions just ready to go. Is that the existing portfolio? And if so, would you consider additional flavors or nicotine strengths as part of your PMT CA submissions as well?
Murray, you want to take that one? Sure. Our PMTA submission that we're planning the flavors, at this time, it's going to be limited to that. But as time moves on, we'll consider other SKUs.
Okay, great. Thanks a lot guys.
Thank you.
The next question will come from the line of Avin Azir with Cowen.
Hi, good morning. I'll echo the congratulations that Michael offered. Congrats on the team enrolled. You bet. So Billy, can we just talk about the outlook from a macro perspective?
So I think it seems prudent that you're anticipating down trading given the jobless numbers that we're seeing including this morning. If we look back to the financial crisis, are you thinking about that as a potential analog? And if so, can you just remind us how price elasticity has evolved? Obviously, there was a very FET, so maybe it's not perfectly comparable, but any color on how you're thinking about that? Thanks.
Sure. Thanks for the question. And you're right, it is a bit different this time, but we do take our learnings from the 2,008, 2009. I think if you look back at the last what we everybody refers to as the Great Recession, you did see the FET increase that you mentioned as well as you saw gas prices at a different base in that economic downturn. The other thing is you see unemployment benefits have been enhanced as well as government stimulus pretty quick into the market this time.
And even the segments of the employee base that have been impacted is slightly different from the last downturn. So when we look at it, we feel like we have the right tools in place and we've enhanced those tools, Vivien. As you remember, we've been talking about our advanced analytics. So we had the tools in place and now they're further supported by advanced analytics. So it's really a matter of having some more data of how our consumers are going to be impacted and then applying those tools at the appropriate time.
That's helpful. Just a follow-up on that though. So underpinning some of the scenarios that you guys are contemplating, are you considering that price elasticities might degrade in this backdrop?
Yes. Thank you for following up. On price elasticity, as we told you before that, that has held for decades. Sometimes you see slight disruptions if it's related to an SAT in a given state, but we and then it recovers. And so we haven't seen anything and we peel back underneath that price elasticity and haven't seen anything from a trend break that would lead us to have anything different.
Okay. That's helpful. And just one more for me. Can we talk about Marlboro Special Blend? Know you guys haven't historically disclosed how big of a mix piece of the business it is, but like any color on how you're thinking about using special blend to defend the overall Marlboro market share against a down trading environment?
Thanks.
Yes. Thank you. I won't speak to specifics, but that is one of the tools in our tool bag to be able to pull out. You remember we used that to a large extent in the previous downturn. And what we saw was if the consumer was under pressure, they really wanted to smoke Marlboro.
We wanted to give them a safe landing place. And we think it worked extremely well because through time, we've been able to close, if you will, the gap between special blend and Marlboro mainline. And so that's certainly a tool in our tool bag that we have at our disposal.
Our next question will come from the line of Bonnie Herzog with Goldman Sachs.
Congratulations from me too. Thank you. You're welcome. I wanted to see if we could get a sense from you how things are trending in April so far. I mean, you've walked through the different weeks in March for us, but be curious to hear if you're certainly starting to see a lot of the, I guess, deloading or pantry depleting from the consumer.
It's sort of what I'm hearing and seeing or seeing in the Nielsen results. So any more color on that in April so far would be helpful.
Sure. You're exactly right. The early data in April would indicate payback of some of that pantry loading. And I think while it's still early yet, the data would support our estimate of the consumer pantry loading that we put forward in the Q1, but we'll continue to monitor it. 2 things that we're watching is really how that will And I think also it's important And I think also it's important to remember that we've seen some shopping behavior change with our consumer.
Our consumers used to go and shop either every day or every other day. And we've seen it and heard from our large retailers that they've seen the consumer shopping more on a weekly basis. And I think we'll have to see if that continues for a period of time or whether that as restrictions are lifted goes back to more of a normal situation.
Okay. That makes sense. And then I wanted to ask about Marlboro. Just maybe hoping for just a little bit more color as to why we're seeing some retail share loss and really trying to get a sense from you of how worried you might be about this. I know you certainly touched on the older vapor returning to the category, not necessarily going to Marlboro.
So first on that, I'm curious, do you think we're going to continue to see more of those older vapers returning to smoking? Just wondering if most of that has already happened? And then is there anything else that you're seeing within the Marlboro franchise? And maybe what you're doing to kind of shore that up and then improve the brand equity. For instance, I think the loyalty program that you have, I think you've maybe increased that and moved that forward given everything going on.
So anything you can share with us would be helpful.
Sure. I think when you think about Marlboro, it really we really believe it's related to that consumer movement across categories. And so as we saw those older, especially that 50 and older consumer move back from e vapor into the cigarettes, we know from demographics that that consumer has a higher propensity for discount brands. And so that's why we wanted to show you see Marbles Rock steady as its share of premium. It is something that we'll continue to monitor and make sure there's nothing else there, but we believe that's what occurred the majority of that in the Q1.
From a standpoint of the tools, I'm not going to get into specific tools. I did mention, look, we do have a small bowl of bold ice out in the marketplace. We believe that with the innovative resale pack, it's important to keep the brand relevant and fresh for consumers in the marketplace. And then you mentioned the loyalty program. And so we're going to continue to invest in the brand behind the things that we see work.
And one final question from me, if I may. A lot of companies right now in this environment are talking about their ability to kind of lower spending or pull back on some of the spend. And I'm just trying to think about your business. You mentioned what's going on with IQOS and understood redeploying it potentially into your smokeable business? Redeploying it potentially into your smokable business or is that something that you're leaving as a cushion possibly letting it flow to the bottom line?
Just trying to get a sense of your spending levels this year in light of that? Thanks. Yes, it's
a great question, Bonnie. I mean, we've certainly seen some with everybody, all of our SOE workforce, absent those that need to be in the labs or need to be supporting manufacturing or working from home. And so when you're working from home, naturally, there's that. We feel like as we enter the year, we're very excited about both the opportunity that We feel like as we enter the year, we're very excited about both the opportunity with IQOS and ON, and we felt like we had the right investment plan behind those. So certainly as we progress through the year, we may see some favorability until we can get the restrictions, if you will, lifted and the economy start getting back to consumers being able to move around.
But we feel good about the level of investment and are excited about the prospects related to those.
Good morning, Bonnie. This is Sal. I would just remind us that we went through a major restructuring last year where we eliminated some headcount, reduced costs. So we feel like we have a pretty efficient operation now and that last year's restructure was very helpful in that.
The next question will come from the line of Chris Growe with Stifel.
Hi, good morning. And I'll add my congratulations both Billy and Sal. Look forward
to working with you. Yes.
Let me ask first of all if I could, as you look at the Q1, I think what's more difficult for us to model is what happens in the Q2. So sort of like in terms of how much upside you think you saw say to EPS in the Q1? And I guess is it a reasonable operating assumption at this point that you give that back in the Q2? Is that purely determined on how much inventory is actually in the system, be it consumer or retailer? And then how much is given back in Q2?
Is that the main determining factor for the Q2?
Yes, that will be it, Chris. You nailed it. And it really will be how both retail and wholesalers decide to manage that inventory in the current environment and how long this environment lasts. And I mentioned earlier, we did see some of the consumer payback in the early data in April. We'll just have to see if they go back to a more normal shopping behavior or if they stay on this, I call it, staggered or less frequent shopping occasions and reload some of their some of the payback that we've seen.
So you're right, it's a matter of having some more data because it's so early yet in this process, but having some more data of both the inventory levels as well as what the consumer shopping behavior is going to be.
In a scenario where the consumer goes once a week instead of once every day or every other day, do they consume less than that period in a normal as best you can tell?
Yes. The data we have, we haven't seen where we've seen any break in trend. But again, it's so early yet, but we haven't seen anything that would indicate any change in behavior.
And then just to understand, if I think about the growth you had in volume, if there's a roughly looks like a sort of a 4 point contribution from inventory being up year over year, you got a couple of points from an extra shipping day. It suggests somewhere around 5 points or so of sort of consumer and retailer inventory hoarding. Would that be a reasonable proxy for the amount of sort of volume that has to come out in the Q2 theoretically or over the rest of the year?
I think that's a fair estimate. It might be just a bit more than that. But again, it's going to depend on how quickly it comes out of how quickly the environment shifts back from the environment we're in to more of a whether you call it a new normal or a normal environment for both the retailers, wholesalers and the consumer.
Okay. I appreciate your time this morning. Thank you.
Thank you.
The next question comes from the line of Nick Mody with RBC Capital Markets.
Thanks. Good morning, everyone. And Billy South, congrats from me as well.
Thanks, Nick.
You bet. Couple of questions. First, I mean, I can appreciate the visibility is low, right? It is for everyone. But is there anything that you see on the horizon that would compromise your ability to deliver within your existing targets?
I'm just trying to think of other costs that you see that we may not see right now. Is there I understand the demand dynamics between March April. But if we just went into a regular recession, let's just assume COVID-nineteen never happened and we're in a recession. Would you have pulled your targets? Yes.
Or do you have pulled your targets?
I'm not going to speak to the hypothetical, Nick. I think we pointed to the 2 main reasons that we saw. 1 was related to EBI because they represent such a large portion of our earnings. And then the it's just the uncertainty and you've seen probably the range of scenarios I've seen from economists about whether it's some are calling it a V, some are W, some are U, some an L. And so we would like a little bit more data on that.
We feel like we again, we have the right tools. It's just a matter of how much and the appropriate timing of that depending on how our consumer feels in this economy.
Great. And then just talking about those tools, I mean relative to the last downturn we had in 'eight and 'nine, you have the Marlboro Rewards program and then you have your data intelligence tool and helping more local SKU assortment. Can you just talk about that and how you plan to use those in an event we have a downturn or more severe downturn?
Sure. I think it's important to remember that the tools that we have. So every pack of marble leaves their doors at the same price. And so we have price promotions where we can buy down the price of marble, let's say, Michigan and not affected in Texas. We had specially marked packs with the data analysis that we have now that we can do now.
Marlboro Rewards, the highest redeemed item is couponing and we actually appreciate that because that means there's a big sign of loyalty because they're going to come back and buy Marlboro again. So we have the tools and now we have the data to be able to precisely put that in place in the marketplace.
And the last question I had was, obviously, there's a lot of stuff going on with JUUL with the FTC's ruling. How do you guys think about your strategy there? What if they make you unwind it and you don't win in court? How do you think about reentering the traditional e cigarette category given that you had to get rid of Mark Penn prior to the JUUL deal?
Murray, do you want to start that from a legal standpoint and I'll follow-up with the business side? Sure. Well, as we indicated, our focus right now is in defending the transaction. The process, the administrative process will take a number of years. So, we have a hearing date set in March.
Right now, it's been stayed. So, by the time we get through the hearing and get to the commission and any appeal, easily that's a process that could take 2 Yes. I think from a Yes. I think from a business standpoint, Nick, when you back up and not make it JUUL, we believe the non combustible space is going to play an important role going forward. And that's why you've seen us supply the portfolio strategy.
So we have our traditional MST, we have on now with the nicotine pouches, we have the exclusive right to IQOS in the U. S. And heat not burn. We do believe e vapor will play an important role going forward as it goes through, I'll call it a 2 to 3 year speed bump as the e vapor manufacturers are navigating the FDA submissions and approvals and all of that process. So we'll certainly be focused on it.
But as Murray said, we feel good about our case and we'll rigorously defend it.
Our next question is from the line of Adam Spielman with Citi.
Hi, thank you very much. And once again, congratulations from me too.
Thanks, Adam.
So can I come back to the question about the removal of the guidance? Now I think we all get why you've removed guidance with relation to ABI. That's very clear. But in the past, even in 2,008, 2,009, you managed to keep your guidance despite the FET increase, which is a big uncertainty. And in the past, you always used to argue that fundamentally, you could lift prices enough to offset volume declines even if mix went against you.
And now we're in a situation where you have actually even better tools, as you've said, to very specifically target things Morbere Rewards and so forth. And so I'm wondering what's different now. And I'm just talking about the tobacco side of the business, about why the uncertainty in the economy now is not allowing you to sort of retain visibility and operating income, whereas in every previous recession you have been able to do that?
Yes, it's a good question, Adam. And you're exactly right to point out tobacco is resilient, especially the cigarette category, and that's why we maintained that 4% to 6% volume decline. I think what's different this time is just the nature of it. It came on so fast and it was really led to businesses not being able to operate versus the normal of you have some unemployment and then you start having some people hired back. The difference here is just how long and then how deep.
I mentioned earlier and I'm sure you've seen it, Adam, the range of scenarios of how deep the unemployment is going to be and then how long and what the recovery period would look like. It's a bit more unpredictable this time from the external factor of the recession and how it's going to impact the consumer and that's why I believe it's a bit different.
And if I can ask a follow-up question to that. You talked about some of the tools you've got to address the problem. So more of a special blend, maybe promote that or make that a bigger focus, very targeted data analytics, targeted pricing. Do you think it will is one of the tools to simply increase prices less in 2020 than perhaps you were planning at the start of the year before this whole thing appeared?
Yes, I'll be careful not to talk about future pricing too much. I think everything is on the table. With any pricing decision, there are a number of factors that go into that. It's the health of the consumer. It's what does competitive pressures look like.
What is the health of the brand? So we don't go into the year with a pricing plan and just stick to it. We evaluate that as we progress through the year. But we certainly feel very confident about the tools we have available and now supported by the advanced analytics.
Okay. Thank you very much. It's very helpful.
Thank you.
Our next question is from the line of Pamela Kaufman with Morgan Stanley.
Good morning. Congratulations Billy and Sal on the new roles.
Thanks Pamela.
I was hoping that you could clarify your comments on the dividend. Should we take it as the dividend payout may exceed the 80% target this year, if your reported EPS may be impacted by ABI, but that's not Yes, you're right. ABI, after they reset their dividend, in
Yes, you're right. ABI after they reset their dividend in the last period represents a smaller portion of our free cash flow. I really think what we were trying to do is allow our investors to see now that we pulled full year guidance for the current year to share with them how we would approach or recommend to the Board. It's ultimately a Board decision, but recommend to the Board our dividend policy. And it really is look, our tobacco businesses convert income to cash at over 90% and that's extremely high.
And then we have, we feel like very well positioned and strong balance sheet. And so those factors will weigh into those recommendations, absent any full year guidance so that the investor base would know where we were headed with our dividends.
And then given the uncertainty in ABI's outlook and dividend, I guess how are you thinking about your commitment to holding on to this asset beyond the walk up expiration next year? Have there been any changes in your how you're thinking about maintaining the stake and both in ABI and St. Michel?
Yes. Sai, why don't you take that? Sure. Good morning, Pamela. You are right.
Our lockup in the ABI shares expires in 2021. And look at that time, we'll evaluate whether it's the best use of capital and make our determination.
Okay. Thanks. And then just last, are you seeing any shift in your channel mix due to people driving less, maybe a shift away from convenience stores? Does this have any implications for your sales strategy and retailer relationships? And are there any differences in profitability by channel?
Yes. So from a standpoint of shifting, it's a bit too early to tell, but we haven't seen anything that would indicate any significant shift between channels. It's very important to us that both C Stores and Supermarkets have remained open under the various governor executive orders by state. And so we have a good plan in place and we'll continue with that plan. We'll certainly keep an eye on if we see anything shifting, but we haven't seen anything to note.
Our next question will come from the line of Gaurav Hund with Barclays.
Hi, good morning. Congratulations, Billy and Sal.
Thanks very much.
I have a few questions. So number 1 is on tobacco 'twenty one. We have now had 4 months of that law being implemented. So we should have some initial read and some of that impact should have already been in the numbers. So what can you share on that?
Yes, you're right that we saw remember about 50% of the population in the U. S. Was in jurisdictions at the middle of last year that were already at 21 or older. Certainly, in the current environment with the COVID impact, it's a bit hard to tease out exactly what's taken place in the Q1 as we mentioned consumers are pantry loading. So it's something that we'll watch, but you're right to say that some of it was in our numbers last year and we expect to see the remainder of that come out this year.
Sure. My next question is on the U. S. Oral tobacco market, which the growth has accelerated for your slides and it's now plus 5%. So what is accounting for it?
Is it new consumers? Or is it mainly existing consumers in cigarettes and e cigarettes switching into oral tobacco?
Yes. I think it's a mixture of consumer shifting. You can see we were excited about ON interacting with both cigarettes and the consumer group you left out were MST, traditional MST consumers. And there is the potential that e vapor consumers as they want to stay in that alternative space, if they've left cigarettes and are in the alternative space and previously it was e vapor that they could take it up. And so that's why we're so excited getting that into the distribution and expanding that.
So that's in the consideration set of our consumers as they're making these different choices.
Okay. Sure. Thank you. My next question is on the supply chain issues. So you have one factory which was shut for 2 weeks.
And COVID is still with us and there could be anything can happen here. So how do you approach that? Like do you build excess inventory? Do you partner with some manufacturers so that there is some buffer capacity? Can you just share your thoughts on that?
Sure. I had the honor of being able to run that organization for a period of time in my career. And I will tell you that, that manufacturing team is extremely strong. They had business continuity plans in place for years. And so I always got to see them run those got and take the voluntary position to shut down for 2 weeks once we had a couple of cases pop up and that was really to prevent community spread amongst the employee base.
And we think that was the right decision. We put in very enhanced protocols. So really extremely communicating to the employee base about social distancing. For instance, we actually have the employees go through a temperature check before they report in. We have some shift separation that takes place.
So previously, if I were running the machine, I would the next operator would show up a little bit before so the machine could run full speed. Now we actually have separation. So I would actually bring that machine down in a disciplined fashion to idle. I would leave the building and the next operator would come in and be able to bring that back up. We think what that does for us is I think you've been in the MC or manufacturing center.
If you really think about it, it's smaller factories within a very large complex. And so now that we restricted some of the movement around the manufacturing center, if we should have the unfortunate instance of another case popping up, we would be quarantining one shift of employees related to that one bay. We would do extensive cleaning and then we would be able to run the next 2 shifts in that bay. So with the enhanced protocols we put in place, we believe we've greatly mitigated the need to have to shut down the entire facility as we move forward into the future. I would say as we started bringing it back up, again with the strength of our manufacturing team, we've already started rebuilding inventories.
Thank you for that detailed answer. And if I can sneak in one last question. We had this news yesterday that Juul is restructuring its operations and JUUL has a number of lawsuits against it. Sir, if JUUL were to need more capital to settle some of these lawsuits, would you be contributing more to maintain your equity stake?
Yes. I think that's something that we'll have to decide if we're faced with that. Look, we'll go through our normal M and A analysis and make the decision at the appropriate time. And that's the way we'll approach anything like in that realm of possibility.
Our next question will come from the line of Robert Ransom with UBS.
Hello. Congratulations to you both for me as well.
Thank you.
I've got
3 questions on my end. The first is that you flagged that macro factors were 20 bps tailwind to volumes in 2019. Could you help us understand what the range of outcomes and scenarios you're thinking about for that one in 2020 is? Thanks.
Yes, I'm not going to share that at this point in time just because the ranges are so wide. As I saw and I'm sure you're seeing, there's a number of predictions around how this is going to impact the economy and how long it's going to last. We'll certainly try to provide transparency as we move into the future, but it's a bit early. It's only a couple of weeks so far that we've really seen the unemployment numbers jump. And so it's something that we're watching.
We sure are running a number of scenarios so that we're planned about how we're going to approach those range of scenarios. But I think it's too early to really put a range around it.
Fair enough. I guess my second question is then on in terms of you commented on volume trends over April. And how's down trading looking over April? I'm trying to understand in the context of the 3% to 4% retail price increases, how big the risk is to kind of your net revenue per stick?
Yes. I think, again, it's so early in the data. I did want to share that we saw some of the payback happening. I think it's too early really to call a trend on or any pressure from a down trading standpoint. But we wanted to highlight for you that we believe that's going to happen.
And think we have the right tools in place. It's just a matter of when we deploy them or if we need to deploy them depending on as we see the pressure on the consumer where it's necessary.
Okay. That makes sense. And then, sorry, my final question is just on IQOS. Any updated thoughts on how receptive you think the U. S.
Consumer is to the proposition?
Yes, it's a great question. Look, we were extremely excited with what we were seeing in Atlanta and Richmond. Unfortunately, it was a bit affected by this COVID pandemic, but we're excited to get right back on it. We did delay Charlotte, as I said earlier, but we're excited with what we were seeing and we're excited to be able to get back to it. We'll really be guided by health authorities as they release the restrictions or remove some of the restrictions to be able to get back to that person to person interaction.
We think we've learned some things. I mentioned earlier, we really wanted to bring forward the social benefits of no ash and less odor. That was one of the things we learned in Atlanta People were very aware of the brand, but were less aware of the social benefits. And so our team moves so quickly in analyzing that. And so we're going to bring that to light as we expand it once we get the permission to do that from government authorities.
The next question is from the line of Priya Ora Gupta with Barclays.
Good morning. Congratulations, Billy and Sal. We look forward to working with you in your new roles. Thank you. Just a quick one.
So your revolver draw has helped you guys get through sort of your peak cash needs period. How should we think about the need to potentially replace those borrowings and then possibly shore up liquidity going forward, just given some of the uncertainty that you talked about in the current environment? Thank you.
Yes. Take that
one. Sure, Billy. Thanks for the question. You are correct. April is a large month for cash outlays and we drew down the full $3,000,000,000 revolver in March.
Typically, we'd be in the capital markets for commercial paper. Obviously, this year was a different year. And I think the way you think about the revolver is, we will continue to monitor the market and evaluate our business needs and we'll be happy to update you at the appropriate time in terms of when we pay the revolver off. As far as Capital Markets, I really won't get into specifics of when we access the Capital Markets. But again, we monitor the market, we monitor what our business needs are, and we will make the appropriate capital allocation decisions at that time.
Just as a follow-up, it sounds like the CP market for Tier 2 is opened up substantially more recently. Could you comment on sort of how that looks in terms of meeting some of your short term needs and whether we should think about CP as a possible source to help replace some of those revolver borrowings or would long term debt be more attractive just as we think about the relative costs?
Yes. Thanks for the follow-up. Look, I really don't want to get into specific Capital Markets decisions. But we will monitor the economy, the markets and our business needs very closely and we will make the appropriate decision on how we allocate our capital decisions.
Yes. The only thing I would add, I think you're right, the CP market for Tier 2 is starting to loosen up a little bit. It's been a very recent phenomenon. It was very choppy early on and that's why we went ahead with the utmost cautionary measures to go ahead and draw the revolver. Look, we're very comfortable with the CP market when it's there, But that's what the revolver was for is to back up when CP markets dry up.
And that's what we were seeing at least in Tier 2 for quite a while through the pandemic. If it stays deep, I mean, we could certainly lay out some in the CP market if we see that it's going to remain that way for a period of time. But as Sal said, we'll make those decisions. We monitor the markets on a daily basis and we'll make those decisions based on what we're seeing in the marketplace.
That's very helpful. Thank you so much.
Thank you.
Have a question from the line of Jennifer Maloney with Wall Street Journal.
Hi, Billy. I wanted to follow-up on JUUL, given the fact that they've recorded a $1,000,000,000 loss for 2019 and are planning significant staff cuts. I wonder what your thoughts are on the outlook for the company.
Yes. I think from a standpoint of just a reminder is because we once we convert or make the decision to convert, we would go under the equity method, but we chose the fair value option. So really what gets recorded to the P and L is any impairments going forward and dividends received. So it's a bit different than what we do for ABI and Cronos where we record their share of our share of their income. So I think that's just important to remember.
I think from the outlook of Juul, look, we think they're making the right decisions. I think details around that are best asked of Juul, but outside looking in, we feel like the overhead had gotten a bit ahead of itself. And we it's unfortunate. It's in the middle of this COVID crisis, but we certainly believe the reduction in overhead and that type of spending is a smart move to make.
And with that, we show no further audio questions at this time.
All right. Thanks again for joining us, and please contact our Investor Relations team if you have any further questions. And on behalf of all of us at Altria, we hope that everyone remains safe and healthy. Thanks very much.
This does conclude today's conference call. We thank you for your participation and ask that you please disconnect your lines.