Good day, and welcome to the News Corporation third quarter fiscal year 2015 earnings conference call. Today's conference is being recorded, and media is allowed to attend in a listen-only function. At this time, I would like to turn the conference over to Michael Florin, Senior Vice President and Head of Investor Relations. Please go ahead.
Thank you very much, operator. Hello, everyone, and welcome to News Corp's fiscal third quarter 2015 earnings call. We issued our earnings press release about 30 minutes ago, and it's now posted on our website at newscorp.com. On the call today are Robert Thomson, Chief Executive, and Bedi Singh, Chief Financial Officer. We'll open with some prepared remarks, then we'll be happy to take questions from the investment community. This call may include certain forward-looking information with respect to News Corp's business and strategy. Actual results could differ materially from what is said. News Corp's Form 10-Q for the three months ended March 31st, 2015, identifies risks and uncertainties that could cause actual results to differ, and these statements are qualified by the cautionary statements contained in such filings. Additionally, this call will include certain non-GAAP financial measurements.
The definition of and reconciliation of such measures can be found in our earnings release and our 10-Q filing. Finally, please note that certain financial measures used in this call, such as segment EBITDA, adjusted segment EBITDA, and adjusted EPS, are expressed on a non-GAAP basis. The GAAP to non-GAAP reconciliation of these non-GAAP measures is included in our earnings release. With that, I'll pass it over to Robert Thomson for some opening comments.
Thank you, Mike. News Corp is well set on its trajectory for digital and global growth. While we faced headwinds this quarter, with particularly blustery currency conditions, we remain on course for the goals articulated when the new News was christened almost two years ago. The company has remained true to its proud traditions and now has a firm foundation for the future. In the third quarter of fiscal year 2015, revenues were $2.1 billion, and EBITDA was $163 million. Excluding currency fluctuations during this volatile period and certain other costs, our adjusted EBITDA was relatively stable. Bedi will provide greater granularity, but there are a few developments worthy of accentuation. The integration of Move, Inc., acquired late last year, is ahead of schedule, with traffic on realtor.com accelerating at a record rate and healthy revenue growth and robust lead volume for Realtors.
Mortgage lending trends are heartening for the long-term health of the U.S. housing market. HarperCollins performed impressively thanks to a strong backlist and the addition of Harlequin's powerful international and digital distribution network. Fox Sports Australia revenues expanded in local currency, thanks in part to the country's success in the Asian Cup football tournament and Cricket World Cup, which drove audiences, advertising, and a certain amount of adulation. Foxtel's necessary investment in long-term growth also produced an immediate increase in subscriptions, while churn remained at record low levels, indicating the inherent price elasticity in the offering. These returns highlight why Foxtel is such an integral part of News Corp's future. At the same time, being a global company, we are subject to international trends, with foreign exchange variations negatively affecting revenue by around 6% and EBITDA by 7%.
Regional variations in advertising currents, particularly in the U.S., resulted in ad sales at The Wall Street Journal below expectations and prior year. We did, however, see an improvement in April, though the marketplace remains volatile and short-term in orientation. We have been candid from day one about print advertising trends globally. We continue to innovate to deliver a suite of leading products that extend readership across multiple platforms and expand engagement throughout the day. In so doing, our print mastheads are becoming stronger branded assets in the digital age. Our audience relationship is itself a platform which we can leverage to benefit our real estate and other digital ventures.
REA Group, part of our digital real estate segment, had a lower rate of revenue growth than in the first half, magnified by certain seasonal factors, two of which will obviously not be a factor in the fourth quarter: elections in two Australian states and a relatively early Easter. More broadly, with continued expansion of digital applications and associated revenues at our newspapers, we expect a more positive final quarter and improved EBITDA versus the prior year. Bedi will elaborate expertly on that theme shortly. In the meantime, I would like to emphasize the efficacy of our two major acquisitions as the new News, Harlequin and Move, better known to many as realtor.com. Each has complemented existing strengths and extended our expertise. Our profile and prowess as a book publisher in print and in digital have grown globally, allowing us to better leverage successful books at higher margins.
Today, we are a global leader in real estate with an influential presence on four continents, including an expanded investment in India, where we are linking a recently acquired personal finance site, BigDecisions.com, our news flow, and our large minority stake in PropTiger to build a coherent, integrated identity in a country that is growing at a significant clip. Let me begin with Move, which has given us, for the first time, a full quarter of performance in Q3. Revenues accelerated on a standalone basis in the third quarter. We have seen real growth in the core business, realtor.com, which was up 34% in unique users in the quarter year-over-year. That growth has accelerated further in April, up another record 38%, with 44 million monthly unique users.
Importantly, consumer engagement, including page views, is improving markedly, and lead volume this quarter continues to outpace usage growth. One early success, and we are clearly early in the site's evolution, is the enhancement of the news and advice section. Traffic to this feature, now powered by property news from around News Corp, was up 600% in March compared to the same month last year. There is, of course, much toil ahead, but notably, mobile hit an impressive 71% unique user growth versus the prior year. Users of our mobile app are consuming about 16 pages per visit, and that does not include photo galleries. You can get a sense of the deep engagement, allowing us to harvest permissions, precious data, which can then be further leveraged. According to third-party measurements, realtor.com surpassed Trulia in fiscal third quarter to become the second most popular real estate website in America.
It became the fastest-growing of the leading sites. Overall, both March and April were record-breaking months in terms of traffic, and we expect to continue to drive and deepen engagement and monetization over the coming year. There is no doubt that realtor.com's audience growth is benefiting from News Corp's content and contacts. Our relationships with New York Realtors, fashioned during the launch of Mansion at The Wall Street Journal, have played an important role in building out realtor.com's fast-growing presence in the city. The new sensibility that is inherent in the character of News Corp has allowed us to generate a stream of stories and alerts far more informative than the drivel and dross masquerading as news on many listing sites.
The News Corp links mean more revenue too, because we have integrated realtor.com into our global programmatic ad exchange, and we expect that to be a catalyst for CPM improvement. You will certainly be hearing more about realtor.com in coming weeks. We'll be launching a fresh marketing campaign for the company, highlighting our crucial links to the industry, but also stressing the real value and real results that come from Realtor in real time. We also believe the integration and other challenges being experienced by Zillow open the door even wider for realtor.com as a healthy and recharged competitor. Particularly since realtor.com has strengthened its standing as the most accurate up-to-date source of real estate listings in the country. One modest launch worth mentioning is the unveiling last week of Mansion Global, a global luxury real estate site operated by Dow Jones.
It will feature original content as well as news and information from our publications and websites around the world and has English, Spanish, and Chinese language editions, reflecting the reality that property is an international asset class whose importance is burgeoning. Harlequin. Harlequin continues to fulfill its promise of helping HarperCollins grow its global footprint, with the most recent step forward being the establishment of foreign language offices in the Netherlands, Japan, the Nordic region, and Poland to add to the previously announced rebranding in Germany and Iberia this quarter, all building on the impressive Harlequin infrastructure. We also have, as predicted, expanded our international language offerings, including the announcement last month that we'd be publishing five authors in 15 languages, including the prolific and popular Daniel Silva.
For the first time, we announced the signing of an author for publication in both English and a dozen international languages, the best-selling novelist, Karin Slaughter. Meanwhile, we have a fresh contract with the gifted Veronica Roth, author of one of the most successful series in recent years, "The Divergent" trilogy. There is much anticipation for the release of the monumental "Go Set a Watchman," "To Kill a Mockingbird's" prequel sequel by Harper Lee. Having read the manuscript, I can say that I expect it to have a profound impact. So order early. HarperCollins is also publishing the title in Spanish, a feat that would have been beyond us without Harlequin. Overall, we saw revenue growth of 14% in book publishing and EBITDA growth of 6%. Keep in mind that this growth came despite the obviously difficult Divergent comps, which we referenced at the last call.
The latest Divergent film was a catalyst for further sales in Q3 when 2.3 million books were sold, while American Sniper had a strong quarter with 2.7 million books purchased. Speaking of which, "American Wife" by Taya Kyle, the widow of American Sniper author Chris Kyle, has been released this week. As for Amazon, HarperCollins has reached agreement on extended terms, meaning that there will be no disruption to the distribution of our works digitally and traditionally. At News and Information Services, we are pleased with the improvement in the professional information business at Dow Jones as we focus on product enhancement and customers. We've seen favorable trends in both Risk & Compliance and Factiva, and expect the company will benefit from the direct linking of professional products to The Wall Street Journal itself. More on that project in coming months.
At The Journal, despite a tough national ad marketplace, we saw an increase in circulation revenues, thanks in part to Make Time, the first brand campaign in four years. WSJ+ also continues to have traction, with less churn and a disciplined approach to pricing. In other words, no deleterious discounting. WSJ digital-only subs are now over 700,000, and that total should be bolstered given that we have just unveiled a more contemporary wsj.com. Early results from that relaunch show a significant improvement in engagement, including page views, unique visitors, and video plays. At News UK, the team did a fine job of reducing costs and strategically raising both the cover price of The Sun on Saturday and Sunday, and subscription pricing at The Times in a measured manner. The Times continues to grow volume and notably outperformed the market, both in terms of ad market share and in circulation.
In March, we announced that total subscriptions at The Times and The Sunday Times broke through the 400,000 mark, including 171,000 digital-only. At The Sun, while advertising revenues were soft, having just visited the team there last week, I know they are focused on diversifying the advertiser client base and on reinvesting in a new and improved website. At News Corp Australia, advertising was reasonably stable. Thanks to improved pricing, circulation revenues in the local currency accelerated. We're continuing to grow our paid digital subscribers at the mastheads, led by The Australian, where digital subs now account for 40% of its overall weekday volume. At Foxtel, as referenced earlier, churn was a record low of less than 11%. New subscriber volume is significantly higher, and spin down to cheaper offerings has been lower than forecast as we've built out the audience.
As has been highlighted in the past, we are determined to increase our market penetration in Australia beyond the high 20s percentage points, and the early signs are indeed promising. At Amplify, we continue to concentrate on scalability and profitability, counting on a strong sales network to make progress in this selling season, armed with the world-class digital curriculum. Let me be clear on this point. Our review of progress thus far indicates that investment spend will be significantly reduced next fiscal year. In conclusion, while Q3 had its challenges, we expect to finish fiscal 2015 with a stronger quarter and year-over-year growth in EBITDA. Our strategic trajectory is very much on track, and we are confident that all shareholders will benefit as we build on the base fortified over the past two years.
With that, we turn to Bedi Singh, our CFO, for a more textured exposition on our accounts.
Thank you, Robert. First, I'd like to share with you some high-level financial highlights, then we'll discuss each segment in further detail. We reported fiscal 2015 third quarter total revenues of $2.1 billion, almost flat with the prior year period. Excluding the impact of acquisitions, divestitures, and foreign currency fluctuations, adjusted revenues declined 2% compared to the prior year. On EBITDA, we reported total segment EBITDA of $163 million, compared to the prior year period of $175 million. This quarter includes $15 million of costs related to the U.K. newspapers matters net of indemnification. Excluding those costs, plus the impact of acquisitions, divestitures, and foreign currency fluctuation, our adjusted total segment EBITDA was relatively flat with the prior year.
While we reported a decline in segment EBITDA this quarter, this was mainly driven by currency headwinds, one-time or non-recurring items, including an acceleration of stock-based comp at Move and additional legal costs at News America. We do not believe these results are reflective of a new run rate and expect to see an improvement in the fourth quarter, which I'll discuss shortly. Just as a reminder, for the first nine months ended March 31st, our reported and adjusted EBITDA increased 3% and 6% respectively. As Robert noted, we were impacted by currency headwinds, primarily the weaker Australian dollar, which negatively impacted Q3 total reported revenues by AUD 119 million, or 6%, and total reported segment EBITDA by AUD 13 million, or 7%. Adjusted EPS were $0.05 versus $0.11 in the prior year.
This year's results include a higher effective tax rate, lower equity earnings, and lower interest income. Now let's turn to the individual operating segments. In news and information services, revenues for the quarter declined to $135 million on 9% versus the prior year period. Approximately 60% of the revenue decline was related to currency. Adjusted segment revenues declined 3%. Within segment revenues, advertising, which was 54% of segment revenues this quarter, declined around 12%, or 7% in local currency, which is relatively similar to last quarter. Looking at performance across our key units, at News Corp Australia, advertising revenues for the quarter declined around 16%. However, the decline was only 4% in local currency, relatively stable versus the prior quarter, helped by further market share gains in print and higher digital advertising sales.
We saw continued improvement in yields, which was offset by weakness in a few categories, including retail. National spending, including tourism and energy, were flat this quarter. At The Wall Street Journal, advertising declined around 11% versus the prior year. We saw weakness in print advertising across the board, in telecom, and to a lesser extent, in finance. That said, while the market remains volatile, we expect a sequential improvement in the fourth quarter driven by digital. At News UK, advertising revenues remained soft this quarter, declining around 18%, or 11% in local currency, but did show sequential improvement on a local currency basis. We were impacted by weakness in a few categories, including telecom, automotive, and retail. As Robert noted, The Times performed well with ad revenues in local currency down only slightly, while The Sun remained soft this quarter.
At News America Marketing, revenues declined 7% versus the prior year quarter due to continued weakness in freestanding inserts and a decline in sales of in-store products this quarter. This was related to consumer packaged good spending, which was impacted by lower commodity prices, timing of product launches, and a very tough year ago comp, which was up more than 20%. Total circulation and subscription revenues, which accounted for 39% of segment revenues this quarter, declined 6% and were relatively flat in local currency. Dow Jones' Professional Information business had a negative $11 million impact to revenues this quarter, or $6 million excluding foreign currencies, an improvement from the sequential prior quarter. We remain encouraged by the underlying trends and the pipeline.
We again saw growth in consumer circulation revenues in local currency led by improvement at The Wall Street Journal, which rose nearly 7%, and at News Australia, which rose around 4%, largely driven by cover and subscription price increases. Segment EBITDA decreased $33 million in the quarter, or 23% as compared to the prior year period, and adjusted segment EBITDA was down 21%. Included in segment EBITDA was an $8 million negative impact related to higher legal expenses at News America Marketing for the ongoing litigations. To date, in fiscal 2015, litigation expenses at News America Marketing have totaled around $24 million. This quarter also included roughly $5 million of additional marketing spend at Dow Jones for its currently running Make Time campaign. Total segment costs continued to decline due to the benefits of past restructurings and lower printing and distribution costs.
News Corp Australia continues to benefit from cost savings and relatively stable revenues in local currency. Turning now to the Book Publishing Segment, revenues improved 14% and segment EBITDA grew 6% versus the prior year quarter. Excluding the results from the Harlequin acquisition, which closed on August 1, and foreign currency fluctuations, adjusted revenues fell 5% versus the prior year and adjusted segment EBITDA declined 8% due to very tough comparisons from the Divergent series in the prior year period. While the Divergent series continued to sell well, this quarter totaling approximately 2.3 million net units, as expected, this was lower than the 8.5 million net units sold in the prior year period, creating a $44 million revenue challenge. Despite that challenge, the core HarperCollins business performed well thanks to the strength of its backlist, most notably Chris Kyle's American Sniper, which sold 2.7 million net units this quarter.
Other notable titles included Harper Lee's To Kill a Mockingbird, Amy Poehler's Yes Please, as well as continued demand for Sarah Young's Jesus Calling series in Christian publishing. Total e-book sales for the quarter declined 3% and accounted for 22% of consumer revenues due to the Divergent year ago comp, combined with strong demand in nonfiction this quarter, which historically has had a lower conversion to e-books, which was partially offset by the inclusion of Harlequin. Regarding Harlequin, HarperCollins announced the rebranding of additional foreign language offices in the Netherlands, Japan, Nordic, and Poland to add to the previously announced rebranding in Germany and Iberia this quarter. We remain on track with our cost synergy target of $20 million, most of which should be realized in our next fiscal year. In Cable Network Programming, revenues improved by $3 million or 3% compared to the prior year quarter.
Subscription revenues grew 1%, benefiting from higher affiliate fees and increased subscribers. Advertising revenues rose 13%, driven by viewership gains from major events such as the Cricket World Cup and the Asian Cup, which we didn't have in the prior year period. Segment EBITDA in the quarter was flat despite higher costs and negative impact from foreign currency fluctuations. Excluding the impact of foreign currency fluctuations, adjusted revenues and EBITDA both increased by 15%. In Digital Real Estate Services, total segment revenues increased $68 million or 67%, and EBITDA declined 21% compared to the prior year period due to foreign currency and the inclusion of Move results. Excluding foreign currency fluctuations, REA's adjusted revenue and adjusted EBITDA grew 9% and 7% respectively.
Higher depth penetration and pricing was partially offset by lower listing volume across the Australian market, most notably in March, impacted, as Robert said, by the earlier Easter break and elections in two states. Please also note that the reported numbers vary from REA's reported numbers due to foreign currency translation, as well as differences between Australian IFRS and U.S. GAAP. REA will be issuing their nine-month results under Australian IFRS and in Australian dollars shortly after this call. Reported segment results also include $73 million in revenues and an EBITDA loss of $9 million from Move. Move's EBITDA loss includes $11 million of stock-based compensation expense related to awards assumed in the acquisition, including acceleration of stock-based compensation resulting from the departures of senior executives. Excluding Move's stock-based comp, EBITDA would've been a positive $3 million this quarter.
On a standalone basis, Move's revenue would have grown over 25% versus the prior year quarter, led by Connections for Co-Brokerage product, which grew 130% versus the prior year. As Robert noted, audience growth at realtor.com continues to accelerate. Average monthly unique users in the third quarter were 39 million, growing 34% versus the prior year, including record traffic in April of 44 million unique users. Mobile continues to drive realtor.com traffic growth up over 71% year-over-year in the quarter. We're very pleased with the product development at realtor.com, which has broadly been in line, if not ahead of our expectations, and are now starting to dial up brand marketing to drive further market share gains. At Digital Education, revenues were flat with the prior year quarter and segment EBITDA improved $24 million to a loss of $21 million.
About $12 million of that improvement was due to the capitalization of software development costs related to our digital ELA learning product with the balance from lower operating expenses. With respect to earnings from affiliates, Foxtel ended the quarter with around 2.8 million total subscribers, up 7% versus the prior year, driven by cable satellite subscribers. Churn declined to a record low of 10.9% from 13.1% in the prior year quarter. Foxtel revenues for the quarter in local currency were up 1% versus the prior year, and EBITDA declined mid-teens due to higher sports programming costs related to the acquisition of V8 Supercars and Formula One rights, higher fees paid to Fox Sports Australia, combined with higher investment in marketing and customer service related to the new pricing and packaging offerings. Foxtel also incurred additional costs for Triple Play and Presto, Foxtel's SVOD product.
These planned investments position Foxtel for sustainable growth, and we believe the results are very encouraging. Subscriber growth remains strong, with total subscribers up 182,000 year-over-year, with growth of 85,000 in Q3. Year-to-date, new customer sales are up more than 50% over the prior period, and spin-down volume remains below our expectations. Turning now to free cash flow, News Corp's cash flow from operations for the nine months was $702 million, compared to $803 million in the prior year. Free cash flow available to News Corp was $391 million, compared to $496 million in the prior year. This decline was primarily due to the absence of net receipts related to the foreign tax refund of $73 million received last year, coupled with approximately $45 million of higher deferred compensation payments related to the acquisition of Wireless Generation.
To note, foreign currency had a $15 million negative impact to year-to-date available free cash flow. The vast majority of our $2 billion cash on hand at the quarter end is in U.S. dollars. Let me turn briefly to our current fiscal fourth quarter. While currency is likely to remain a headwind in the short term, we expect to see year-over-year EBITDA improvement in the fourth quarter, including at News and Information Services. We expect to benefit from lower costs at News UK, which last year included severance costs, higher promotional spending around the World Cup, and the London relocation. At Dow Jones, we anticipate a sequential improvement in advertising combined with ongoing operating efficiencies. At Book Publishing, the year-ago comp related to Divergent should ease significantly and should benefit from the Harlequin acquisition. Cable Networks should benefit from higher subs, partially offset by modestly higher acquisition costs.
At Amplify, we expect to see continued operating expense declines in addition to the amounts capitalized. In summary, we remain focused on driving long-term growth and believe News Corp is on the right track. While the ad market has been uneven and currency a clear headwind, we believe the steps we've taken and we're taking, both in reinvestments and operating efficiencies, are positioning the company for long-term growth. With that, let me hand it over to the operator for Q&A.
Thank you. If you would like to ask a question, please signal by pressing star one on your telephone keypad. If you're using a speakerphone, please make sure your mute function is turned off so that your signal can reach our equipment. We ask that you please limit yourself to one question. Again, press star one if you'd like to ask a question. We'll take our first question from Entcho Raykovski with Deutsche Bank. Please go ahead.
Good morning, Robert. Good morning, Bedi. My question is just around digital real estate services, you obviously mentioned that there was a slowdown in the March quarter within the REA Group. Are you able to give us an indication of what the trends were in the first two months, if there was that sort of slowdown? Just looking to, I guess, extrapolate into the fourth quarter and what sort of growth rates we can expect.
Entcho, look, I think the best thing to do, quite honestly, for more granularity on REA, is to talk to the REA executive team. What I can say is really that it was an unusual quarter, given the uncertainty that is inevitably created by elections. As you well know, there was one in New South Wales and in Queensland, the relatively early Easter meant that there was a slowdown in listings, and it's quite frankly a very listing-dependent business. We have a lot of confidence in REA's prospects.
Okay. Operator, we'll take our next question, please.
All right, thank you. We go next to John Janedis with Jefferies LLC.
Thank you. Can you give us an update on your return on capital plan, and to what extent the investment you're making in Amplify impacts the plan or the timing of when you share it? Thank you.
Thanks, John. Look, I think as we've said before, when questions have come up on capital returns, that our first priority is to remain focused on stabilizing the business, making sure that we're reinvesting smartly, and also to look at acquisitions, and you've seen the kinds of acquisitions we've done. Having said that, we're obviously focused on delivering shareholder value and per-share growth. When we came out of the gate a couple of years back, we did say that the company would expect to pay a dividend. As you know, we still have our $500 million buyback authorization in place.
I think we can say that, look, two years are almost coming to an end, and we have said, and Robert has said that as well, that this is the time when we are going to be having, and indeed we are having intensive discussions on our capital return policy. I think, look, the way we're kind of thinking about it, I would say, is that whatever we do, I think would be reasonable and should be something that's sustainable. As our business grows and our cash flow grows, we'd expect that to be growing. I think that's kind of the way I'd frame it.
Just to supplement Bedi's observations, as he made clear, there are a couple of conditions that will very much inform what we do. Continuity, consistency and sustainability.
Thanks, John. Operator, we'll take our next question, please.
We go next to Alexia Quadrani with J.P. Morgan. Please go ahead.
Hi, thank you. Earlier when you mentioned you said the investments spent in Amplify will be significantly reduced in fiscal 2016, I guess any further color on sort of the magnitude of that reduction? Just to follow up on News America, how we should think about the News America business longer term?
Well, what I said is what I said, which is that there would be a significant reduction in investment. Let me be very clear that that's not in any way to suggest that we are reducing our commitment to education. What we have in Amplify is world-class digital curriculum. What we're seeing now out in the field is a great deal of acceptance in classrooms, in school districts, in states, and we're very pleased by that. There's a natural moment in the investment cycle in any new business where you do get variation, and the variation that's upcoming is that which I indicated to you. We are very much on a path to profitability, but we are very much committed to improving education, improving the quality of the curriculum, the service to students, and to the profitability principle.
On NAM.
On News America Marketing, we see it as a very important part of News Corp. What we've noticed, for example, with realtor.com is a significant amount of cooperation between the two companies. I won't go into too much detail now. That would be premature, but there are clearly things that can be done in a way that enhance and leverage the competence and skills of both companies. What we've seen, as you no doubt know, is a fair amount of competition in the FSI business. We're looking at costs there as one must. Longer term, we're very confident about not only the traditional businesses at NAM, but the digital opportunities and the opportunities that exist to further extend the expertise that NAM has into other parts of News Corp.
Thanks, Alexia. Operator, we'll take our next question, please.
We go next to William Bird with FBR. Please go ahead.
You touched on better trends in April at The Wall Street Journal. I was just wondering if you could speak to just your overall, I guess, outlook on print advertising over coming months. Thank you.
Well, look, it's always perilous to prognosticate too much. I think what we were trying to indicate was that the last quarter, Q3, was not a harbinger of worse to come in the current quarter. When you look at the advertising market, there's no doubt that there are short-term trends in place. We have seen, for example, a recovery in telco advertising or also an increase in device-related advertising with the new products, like the Samsung Galaxy S6. More generally, there are shifts in the advertising market that I think longer term, we're confident will play out to our strengths. In particular, if you look at where large companies are spending at least some of their money, there are too many meaningless placements on frivolous sites. In the end, we're very confident about our mastheads. We're very confident about the power of print.
We're also very confident about the halo effect of a masthead in digital formats. That in the end, advertisers will return to quality, which is why our advertising teams around the world, in the U.S., U.K., and Australia, are reaching out to clients to articulate the virtues of our platform relative to something that's cyber superficial.
Thank you. Operator, we'll take our next question, please.
Let me go next to Craig Huber with Huber Research Partners.
Yes. I want to focus on the costs within your newspaper division. Can you give us a sense, please, how much the costs are down, adjusting for foreign currency in Australia, the U.K. papers, and then separately, The Wall Street Journal? I just want to get a sense there, please. Thank you.
Hi. Yeah, we don't actually break out some of the costs by each of those individual units. What I can tell you overall is that we've had meaningful declines excluding legal expense, the one-time legal cost that I mentioned, across most of our operating units. Some of that is because of past restructurings that we've done, and I think some of that is because we've had, for example, better pricing on newsprint, and we basically looked at backroom operations. There's been a lot of cost reduction, I would say, across all of the units. This is by no means to say we're done, and we're continually evaluating the cost base. Again, we want to be careful that we're not cutting into our key competitive strengths on the content side.
Just to complement Bedi's answer, I think one of the things we emphasized at the time of the formation of the new News two years ago was that the extra focus would allow us to make comparisons between our businesses and see where there were costs, and also to be very incisive about, for example, one area which in a digital age is going to be expensive, technology investment. What we're seeing is that the closer relationships between our newspaper groups around the world are allowing us to see where there are areas where we can make cuts. As Bedi emphasized, we will always invest in quality. We have tremendous faith in our newspapers, both in print and in digital.
Thanks, Craig. Operator, we'll take our next question, please.
Thank you. As a reminder, if you'd like to ask a question, please press star one. If you're using a speakerphone, please make sure your mute function is turned off. Once again, star one if you'd like to ask a question. Let me go next to Michael Morris with the Guggenheim Securities.
Thanks. Good afternoon. I think it's been about a year and a half since you guys shared with us the investment that you made in the exclusive soccer rights in the U.K. I'm curious if you can give us an update on how that's impacted the business, whether it's had the impact on the business that you hoped it would, and also how much longer you have those rights for, and whether that's something that you would look to continue at the current terms given that impact. Thanks.
Well, what we have at The Sun is around 200,000 digital subscribers. We've also seen an increase in ARPU at The Sun with our digital subscriptions. It has created both affinity and intensity that is of value to us, not just for circulation revenue, but also for advertising revenue. We have those rights for another 12 months beyond this Premier League season. As with any rights, we are certainly not going to overpay. We look at the monetization prospects. We believe for certain types of rights and certain types of countries that we're in a position to monetize better than others. We will certainly not overpay.
Thanks, Mike. Operator, we'll take our next question, please.
We go next to Justin Diddams with Citi. Please go ahead.
Morning, guys. Just a question from me on Foxtel. Can you give us a sense of how much of the cost in the third quarter was non-recurring or related to that upfront investment in marketing the new pricing plans and putting together Presto and the Triple Play, and what do you expect the cost base growth profile to look like going forward?
Thanks, Justin. Basically, obviously with the launch of the new pricing package and the launch of Presto, there was this, as I call it, the marketing and customer service investment that's made. Clearly, the subscribers have come on, but the full impact of their revenue hasn't probably been felt in the quarter, so that'll translate into better profitability as we go forward. You'd expect to invest something more in marketing, because you're still trying to grow subscribers, and you'd expect that some of the customer service costs as your subscriber base grows would increase a little bit. Basically, the unit economics of the business unchanged, and we expect because the subscriber uptake so far has been very good, that the prognosis is good for Foxtel.
Just to further Bedi's point, as you've known, we've long indicated that we were unhappy with the level of penetration of Foxtel in Australia. We believe it's a great service, that if people experience it, they'll like it. It's an important period of investment. As Bedi indicated, the early signs are very good. The new customer sales are up 52% year to date, and since November to the end of March, they're up 75%.
Thank you, Justin. Operator, are there additional questions?
Yes, there are. We have three left in the queue.
Okay, proceed.
We go next to Christian Guerra with Goldman Sachs.
Good afternoon. Question for you on Foxtel. I'm just wondering if you could maybe talk about, you've talked about the subscriber impact, and the fact you're seeing some good growth there in subscriber numbers. Just wondering if you could maybe talk about the impact on ARPU from the fairly dramatic cut in that base package price. Thanks.
Thanks, Christian. ARPU has actually been relatively stable. It's a little bit down, but it's been remarkably stable. Sports penetration has been pretty much along the lines of what we were expecting.
I think, Christian, the question that we had was whether there would be much spin down.
Spin down, yeah.
I think it's fair to say that the spin down has been significantly less than forecast or feared.
Operator, we'll take our next question, please.
We go next to Brian Han with Morningstar Research. Please go ahead.
Thank you. I also have a question on Foxtel. Robert, you mentioned that you're confident of increasing pay TV penetration in Australia, but it's been stuck around current levels for many years now. With all these new streaming services coming on board, what gives you confidence that pay TV penetration will increase going forward?
Well, certainly we have to do something different. Indeed, Richard Freudenstein and the team reduced prices for the essentials package and the sports packages, from 50 to 25 and 75 to 50. That was necessary, as was clever marketing. Now, I think it will benefit Foxtel and its portfolio for there to be close scrutiny during a period of intense marketing on the quality of the programming that Foxtel has. There is no doubt its programming is preeminent. You have a period now of a certain amount of flux in the Australian market, and I think it's flux that should work to our benefit, given the quality and the quantity of our programming compared to that of inferior competitors.
Thank you. Operator, we'll take our next question, please.
We go next to Doug Arthur with Huber Research Partners. Please go ahead.
Yeah. Bedi, just going back to News and Information Services for a second. Just trying to get a sense of the underlying growth in circulation of subscription revenues. If you adjust for currency and kind of sidebar professional information for a second, are you seeing underlying growth from price increases, and/or digital subscribers and revenues there? Thanks.
Yes. Actually, currency adjusted, we're seeing growth on circulation in all of the markets. In Australia, circulation revenue was up 4%. As I said, The Wall Street Journal was up 7%, and the U.K. was pretty much flat. I think it was good revenue trends.
Okay. Operator, we'll take our next question, please.
There are no further questions at this time. I'd like to turn the conference back over to Michael Florin for any additional or closing comments.
Well, thank you for your time today. Have a great day, and we'll talk to you next quarter.
Ladies and gentlemen, this does conclude today's presentation. Thank you for your participation.