Good afternoon, and welcome to Ollie's Bargain Outlet Conference Call to discuss Financial Results for the Q2 of Fiscal 2021. Currently, all participants are in a listen only mode. Later, we will conduct a question and answer session and instructions will follow at that time. Please be advised that reproduction of this call in whole or in part is not permitted without written authorization from HOLLY's. And as a reminder, This call is being recorded.
On the
call today from management are Drown Swigert, President and Chief Executive Officer Jay Stasz, Senior Vice President and Chief Financial Officer and Eric VanderWach, Executive Vice President and Chief Operating Officer. I will turn the call over to Jean Fontana, Investor Relations, to get started. Please go ahead, ma'am.
Thank you. Good afternoon. A press release Covering the company's financial results was issued this afternoon, and a copy of that press release can be found in the Investor Relations section on the company's website. I want to remind everyone that management's remarks on this call may contain forward looking statements, including, but not limited to, predictions, expectations or estimates and that actual results could differ materially from those mentioned on today's call. Any such items, including with respect to our future performance should be considered forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.
You should not place undue reliance on these forward looking statements, which speak only as of today, and we undertake no obligation to update or revise them for any new information or future events. Factors that might affect future results may not be in our control and are discussed in our SEC filings. We encourage you to review these filings, including our annual report on Form 10 ks and quarterly reports on Form 10 Q as well as our earnings release issued earlier today. For a more detailed description of these factors, we will be referring Certain non GAAP financial measures on today's call that we believe may be important for investors to assess our operating performance. Reconciliation Of these most closely comparable GAAP financial measures to the non GAAP financial measures are included in our earnings release.
And with that, I will turn the call over to John.
Thanks, Gene, and hello, everyone. Thank you for joining our call today. We are very pleased with our 2nd quarter performance as we were up against the largest volume and most profitable quarter in HOLLY's history. We delivered an incredible 2 year comp stack of positive 15.3% as Comparable store sales declined 28% against last year's extraordinary 43.3% comp store sales increase. Our team's response through these unprecedented and challenging times remains nothing less than amazing.
And I am grateful for the collective dedication and hard work that they have that have truly been the drivers of our success. 1st and foremost, we are a growth company in one of the most attractive sectors in retail, extreme value, and we believe we have the scale, the know how and the relationships to benefit from the continued disruption in the marketplace. We have tremendous runway to expand our footprint and we believe the value proposition of our business supports our long term growth plans. As always, we remain laser focused on the execution of our plans and confident in our ability to continue to deliver profitable growth. It all begins with our amazing deals, deals that provide incredible values to our customers.
Deal flow remains as strong as ever and we are seeing fantastic offers across all of our categories. The current environment plays to our strengths. We see closeout opportunities generated in a number of ways, ranging from excess inventory, overruns, canceled orders, package changes, product innovation and bankruptcies. We are very excited about the quality of closeouts still coming our way. We have the proven ability to handle deals of any size making us the partner of choice by our vendors.
Dry powder and our open to buy and exceptionally We continue to expand the Ollie's brand to new communities and customers. We opened 12 stores during the quarter and have opened a total of 30 stores this year, including 2 relocations. Milestones in the quarter include the opening of our 4 hundredth store and the entry into 3 new states, Vermont, Missouri and Kansas, expanding to a total of 28 states. Overall, the team has done an amazing job executing these projects despite the added challenges of opening and operating during the pandemic. Due to permitting and construction delays, we now expect to open 46 to 47 new stores this year.
We are excited about the availability of great real estate sites as we continue to build out our store pipeline, which looks strong into next year and beyond. Our near term target is 50 to 55 store openings per year. This cadence ensures our ability to maintain the all important HOLLY's culture in our new stores, a critical component of our success and key element of our consistent profitable unit growth. Ollie's Army continued to be a significant driver of our Sales in the quarter and membership keeps growing. The Army increased 11.2% over the prior year, ending the period with a record 12,200,000 active members as a result of high retention rate of Ollie's Army members, coupled with a strong growth of new customers.
Members are highly valuable to us as they shop more frequently and spend more money with us. This is demonstrated by the achievement of an 80% sales penetration in the quarter, our highest ever. Growing our member base is a strategic priority. To that end, we continue to refine our marketing programs and redeploy dollars to optimize spend and communicate with our customers in the most relevant way. Our focus is threefold: deepen engagement with our existing customers, entice lapsed customers to return and acquire new customers.
We are testing different strategies for each and we have been pleased with early reads so far, particularly with the recent digital initiatives. Examples include customized ads, channel testing and card link offers for new customer acquisition. We are in the early stages and will continue to test, learn from our efforts and ramp up these tactics, our most successful dollars best deployed. Like other retailers, we continue to see broader industry headwinds, including supply chain challenges, labor and inflation impacting our business. We are navigating the supply chain issues and currently expect timely deliveries of product for the back half of the year.
While we have been successful in hiring We are still working diligently to fill positions recognizing we are operating in a highly competitive market. We are also experiencing incremental international and domestic transportation costs, which we are working hard to offset. Overall, we believe that many of these Challenges are transitory in nature and in the meantime, we will continue to leverage the flexibility of our business model to mitigate these cost pressures. We have lots of quality product and inventories are in good shape overall, ending up 14.2% compared to last year. That said, labor challenges persist, particularly at our distribution centers, which has impacted the pace of our throughput.
Importantly, we see this as a temporary issue we are taking the necessary actions to increase productivity and expect trends to continue to improve. Eric Vanderwalch, who joined Hudson May as Executive Vice President and Chief Operating Officer is overseeing our supply chain on an interim basis while our search for a new leader continues. Eric has deep knowledge and strong experience in supply chain and has been immersed in our team since joining us. He has already identified and implemented opportunities to drive productivity and we are moving the needle in the right direction. Looking at the Q3, we continue to come up against our own great numbers from a year ago as we delivered record sales and profits for the Q3 of 2020, driven by comp sales of 15.3%.
This year, we expect comp sales growth between 5% to 7% on a 2 year stack basis for the Q3. While there are a lot of uncertainties in the macro environment, we are focused on leveraging our strengths to navigate this landscape and capitalize where we can on market disruption. We continue to feel very good about our ability to provide great deals to our customers, grow our store base and expand Ollie's Army. We will continue to do what we do best, work as a team, stay focused on what we can control and execute our business model. Looking ahead, our long term growth algorithm remains intact and I am as bullish as ever about our business.
I want to personally thank our almost 10,000 team members for all they are doing to serve our customers and communities and support each other in this challenging environment. As we say, we are HOLLY's. I'll now hand the call over to Jay to take you through our financial results.
Thanks, John, and good afternoon, everyone. I want to start by thanking the entire Ollie's team for their incredible teamwork and dedication that made this quarter the success that it was. For the quarter, net sales totaled $415,900,000 a 21.4% decrease from the prior year. Comparable store sales decreased 28% in the quarter compared with the prior year record setting 43.3% comp increase, resulting in a positive 15.3 percent 2 year stack. In the quarter, we opened 12 new stores ending the period with 409 stores in 28 states and 11.7 percent year over year increase in store count.
Since the end of the second quarter, we've opened another 7 stores for a total of 30 this year, including 2 relocations. These stores drive our growth and we are very pleased with their productivity and ROI as our new stores have a payback of less than 2 years. Gross profit decreased 21.2 percent to $163,000,000 and gross margin increased 10 basis points to 39.2%. The increase in margin was due to improvement in merchandise margin, partially offset by deleveraging of supply chain costs, primarily due to higher transportation expenses as expected. SG and A expenses increased 0.9 percent to $110,100,000 primarily due to additional selling expenses from our new stores and partially offset by continued tight expense controls throughout the organization.
SG and A as a percentage of net sales increased 5.90 basis points to 26.5 percent as a result of significant deleveraging due to the decrease in sales year over year. Operating income totaled $45,700,000 a 50.3% decrease from the prior year. Operating margin decreased 6 40 basis points to 11%. Adjusted net income, which excludes tax benefits related to stock based compensation, decreased 50.7 percent to $34,000,000 Adjusted diluted earnings per share decreased 50% to 0 point 5 $2 Adjusted EBITDA decreased 45.6 percent to $54,100,000 and adjusted EBITDA margin decreased 580 basis points to 13% for the quarter. Capital expenditures in the quarter totaled $8,200,000 primarily for new and existing stores.
This compares with $5,700,000 in the prior year. At the end of the period, we had no outstanding borrowings under our $100,000,000 revolving credit facility and $444,000,000 in cash. Our proven track record of robust cash flow generation is a testament to the strength of our model, allowing us to fund our growth, invest in the business and strategically buy back shares. Year to date, we have invested almost $47,000,000 to repurchase our shares, putting our cash to good use and increasing shareholder value. Due to continued uncertainties, we are continuing our policy of not providing full guidance, but I will share with use some high level thoughts on the remainder of fiscal 2021.
Comp sales comparisons in the 3rd and 4th quarters are challenging as we continue to perform at unprecedented levels last given the top line benefits from economic stimulus. As a reminder, our comp store sales growth was 15.3% in the Q3 last year. For the Q3 this year, we expect comp sales growth of 5% to 7% on a 2 year stack basis. We continued headwinds in gross margin due to the ongoing supply chain pressures impacting all retailers, including increased transportation and labor costs. We are doing what we can to manage and mitigate the higher expenses.
As these cost pressures have significantly increased in the back half of the year, we are now expecting a revised gross margin rate of approximately 39.4% to 39.5% for the full year. Our current plans include the following: the opening of 46 to 47 stores, including 2 relocations. With 30 stores under our belt, we feel excludes the tax benefits related to stock based compensation and diluted weighted average shares outstanding of approximately 65 $800,000 before any impacts from future share buybacks. We will continue to evaluate our plans and respond to the marketplace as necessary. It's the effectiveness of our nimble operating model, our strong financial position and long term growth opportunities that keep us excited for the future.
I'll now turn the call back to the operator to start the Q and A session. Operator?
Thank you. Our first question comes from Matthew Boss with JPMorgan. You may proceed with your question.
Great, thanks. So maybe to start on same store sales. Comps in the second quarter were up 4% relative to 2019 And then your guidance for the Q3 is up 3% to 5% versus 2019. So basically, Q3 guidance unchanged relative to the 2nd quarter At the midpoint. So John, maybe what did you see from comp trends as the second quarter progressed?
And any color on August so far relative to that 3% to 5% comp guide for the Q3 relative to 2019?
Yes, Matt, let me take August 1. We're really not going to commit a comment on inter quarter right now due to the fact that it's just a little bumpy throughout the quarter. And we feel very, very comfortable where we're at And where we're going to land for the full quarter basis, but talking intra quarter right now is kind of where we were in Q2. It doesn't make a lot of sense because there's definitely Some choppiness in the months as we progress through the stimulus last year and where we're at this year as well. So I think we would tell you we're Comfortable where we're guiding to on a relative basis for the numbers, and very similar to Q2 numbers, obviously, during Q2, there was a lot of stimulus dollars out there this year from March, April May.
And those dollars, we saw them really slow down in June July. So we really we saw a slowdown from where we were running In May, but we're still very, very excited to deliver a 2 year stack of 15.3% and we felt real good where we landed. I think the most important piece is the inventories are in real good position, the deal flow is strong, and we're excited where we are right now in position for Q3.
Great. And then maybe just a follow-up on gross margin. So you exceeded 2019 gross Margin in both the first and the second quarter, I think by about 10 to 20 basis points. Could you just walk through back half merchandise margin and freight assumptions or Just basically what's in there to now get to the 39.4% full year and any change to 40% gross margin if we were thinking about next year and beyond?
Yes, Matt, this is Jay, and I'll take that. And obviously, right, with these continued headwinds on the supply chain, especially on the rotation front, right. We're seeing big increases there, and they're not really going to abate anytime soon. So we took the full year margin. Last call, we had talked about being at 39.7% to 39.8% for the full year.
We've taken that now to the 39.4% to 39.5% to your point. And we did do a great job In the quarter, managing the merchandise margin, just like we talked about, right, we can, to a large extent, Work hard on the buy side, work hard on price changes, especially in this inflationary environment, so that we can have a strong merchandise margin, which is what we did in Q2. We're going to control what we can on the cost side. And really then looking at that For the back half, I mean that's we're obviously going to have an impact on the margins in Q3 and Q4. We probably have a little bit more pressure in Q3 as that unwinds versus Q4, but getting that spreading it back to the 39.4%, 39.5% for the full year.
And then To your point for next year, certainly, we do expect just because a lot of these costs on the supply chain, they flow with the inventory. And so we do expect that in the first half of next year, we would have increased pressure on the gross margin. But we're not obviously, we're not giving guidance necessarily the back half. So we're not in a position to give specific guidance there. But as we look at next year, we would expect some additional margin pressure certainly in Q1 and
Thank you. Our next question comes from Kate McShane with Goldman Sachs. You may proceed with your question.
Hi.
I guess with regards to inventory, you were very detailed in your prepared comments that you still are having a relatively decent time obtaining inventory despite Despite some of the supply chain challenges, could you maybe talk a little bit more about your strategy there to ensure that you're still getting inventory into your stores?
Sure. I think one important thing is that I think there's a misconception potentially out there in the marketplace is There is no shortage of closeout deals in the marketplace today. Our merchants are doing a great job Getting product on the marketplace and we really are seeing a lot of flow in every category that we buy in Each every day. So there's definitely not an issue with the merchandise side of the business. Supply chain has definitely been a challenge for all of us.
We are, I think, fortunate that we are not a huge importer, which a lot of other folks are that have created a lot more headaches for them. We have our fair share of headaches, but nothing that a lot of other folks are seeing. I think we're in pretty good shape to get the goods into the building and out to the stores. We have a handful of stores that I would tell you today we're not overly pleased with where we're at, But we're working very diligently to take care of that, but the majority of our stores are in very, very good shape and we're dealing with those exceptions at this point in time.
Thank you.
Thank you. Thank you. Our next question comes from Simeon Gutman with Morgan Samuels, you may proceed with your question.
Hey, guys. This is Michael Kessler on for Simeon. Thank you for taking our questions. First, I wanted to follow-up on Matt's question on the sales. Looking at your 2 year geometric stacks, they're running in that 3% to 4% range in the last 2 years, basically kind of in line with your long term algo of a 1% to 2% comp.
And this is occurring through arguably the most transformational or unexpectedly disruptive period that we may see in some time. So I guess my question is, how are you viewing this outcome? And I think some may look at this and say, you had this incredible uplift last year, but it doesn't seem like you're necessarily holding on to all of that business you picked up. So I guess I'm curious how you respond to that. Is there any concern and especially given that the As you mentioned, the pipeline, the closeout pipeline is continues to be very strong.
Yes, Michael, I think the main takeaway is last year was an unprecedented year. It's something that we can't duplicate. Included in our numbers from last This year we're about 700 basis points of PPE that's not selling this year. So we're doing much better when you Peel out the PPE and the I'll call it the frenzy buying for people from a COVID perspective. So it's not fair just to look at a 4% For a 3% to 5% comp, that would not be the right way to look at it.
I think we've done a phenomenal job holding on to the new customers that we We're able to attract during the COVID period. All of our data tells us we're doing better at having them repeat as a customer than we had in the past. So I would venture to if we peel off that a little bit more with backing out PPE, you could probably be a little bit more impressed with our overall results from last year and this year. So I think we're excited where we're sitting and I think we're in great shape.
Okay. That is helpful. And my follow-up on SG and A, if we look at your SG and A rate relative to Q2 of 2019, it did delever by a little bit and you've shown a great track record over the years of leveraging that SG and A line over time. So I guess is the labor piece, is that really the key kind of change relative to what we've seen over time? And I guess any other callouts on how we should be thinking about that and moving forward in maybe a more normalized comp environment?
Thank you.
Yes, sure. That's a good question. Yes, you're right. I mean, we did delever a little bit compared to 2019, and I would say that is driven primarily on the labor side. We compared to last year with the wild swings in sales, we expect them to delever.
But that SG and A rate for the quarter is right in line with what we were expecting. And we really think of it on a full year basis, and we've talked about kind of On an annual basis, an SG and A target of say in the 25% range. And I think that holds true for this year as well. Generally, of course, that's dependent on sales. But as we've said, the market is very competitive for store hiring.
And for us at the stores, we kind of adjust market by market, store by store. We're not going to do something where we're going to take minimum wage up across the board. That would be very impactful. But We have addressed it so far this year market by market where we needed to. That's put a little bit of pressure on our payroll and our wages there.
But again, on a full year basis, we're going to continue to manage to that. And I would estimate on kind of a normalized basis, that 25% SG and A rate on an annual basis is a decent target.
Okay. Thank you very much.
Thank you. Our next question comes from Randy Konik with Jefferies. You may proceed with your question.
Hey, thanks a lot guys. Just going back to the stimulus impact and things like that. Have you been able to kind of think about parsing that out and thinking about how much of that impact the business and what's normalized run rate going forward? And when you look at the 2nd, when you look at the spending patterns of the Ollie's Army, how did they change their spending in terms of transactional velocity versus ticket in terms of impacting the comps in the quarter?
Sure, Randy. Let me take the first one with regards to stimulus and the impacts on the sales. I got to tell you that that's probably one of the toughest items for us to peel off and figure out. So there's been so much noise in the last 18 months with other retailers being closed, the reopening of other retailers, the timing of stimulus payments with stimulus payment 1, 2 and 3. So We've not been successful trying to peel that off.
I think the main takeaway from our perspective would be our long term algo on the comp of 1% to 2% is 100 intact and we feel very comfortable with it. And I think right now we're performing a little bit ahead of that. So we'll see where we go with it, but that's how we try to look Business on a we're a growth story side, always focused on the new store growth and then the comps would be secondary from our perspective. But I think that's how we look at the business from my perspective. With regards to the Ollie's Army, the Ollie's Army, As we said in the script, they're still accounting for they now reached a record 80% of our overall sales penetration, which I feel is phenomenal.
We've done a great job on our conversions to the Army from the new customers and retain our existing Army base. But in terms of the overall visits, The Army has remained very, very consistent. They're actually slightly up over last year in terms of their frequency. And their spends are a little bit down over last year just because of the PPE, but they're outpacing the non dollars of our members a little bit more than they had in the past. We always said they outpace them about 40% more in sales On a per transaction basis, they're closer to 42%, 43% right now.
Got it. And one last You made a good point about your competitive other retailers that have a lot of import are seeing a lot of more issues around added costs to their supply chain, etcetera. So when you look at your supply chain, not just the cost, but the actual processing time, let's say, in the warehouses, Let's say those are down a little bit. When do you expect that to kind of normalize out in terms of forget the cost, more about being able to process what you need to process on a normalized basis going forward. When does that kind of occur?
Yes, I think right now, Randy, I would tell you we've made a lot of progress in the last 8 weeks and we're on a pretty good pace to get things Pretty much where we want them to be, but I would tell you, we would think on a conservative basis, we should be right on track by the end of Q3.
Perfect. Thanks guys.
Thanks Randy.
Thank you. Our next question comes from Brad Thomas KeyBanc, you may proceed with your question.
Hi, thanks for taking my question. I was curious if you could talk, John, a little bit about How you all are looking at pricing in this backdrop where you're getting inflationary pressures? Clearly, your competitors that you comp against are pushing through some higher prices. Can you talk about what you all are doing and your flexibility to do that perhaps quicker in areas where you're seeing more inflation?
Brad, we're at this point, we're no different than any other retailer in terms of having cost pressures all around the board. So what we're doing is We're doing our best to keep the value proposition intact because that's our entire model. But our merchants are in a lot of the competitors' stores each and every day to see where their pricing is going and where we can make the adjustments that they're making. We're making the appropriate adjustments to keep the value there, but get a little more for our product than we were previously Some of these costs and they're working tirelessly to do this and we're actually expanding the merge margin to offset some of these Supply chain cost and we I don't think we'll be able to do it all this year, but we'll get much closer than most people can do because we do have that ability to buy backwards and move more into the margin and push a little bit harder on the vendors in order to get the margin profile we're looking for with the price we're getting.
And John, can you talk a little bit more about the quality of the inventory you had here today? I mean, I think it was very Well anticipated that the sales were going to slow against such record numbers last year. But how do you feel about the quality of the inventory you have and the need for markdowns going forward?
I would tell you, Brad, I feel very, very comfortable with the quality of our merchandise. And Our merchants were just in Las Vegas this past week in ASD and they had a very, very successful show, I think much more Successful than we anticipated. So the deal flow for us on the closeout world is very positive. The quality of the merchandise is phenomenal. In terms of markdown risk or anything to clear anything, we're in great shape.
I would tell you, we have no fears with regards to what we're carrying That's not going to sell. I think the merchants have bought the right product in the store and everything looks pretty fresh and looks good and is priced properly. So I think we're in real good shape on Front and the merch margin front.
And if I could squeeze a quick one on how to think about holiday. I know it's a long way out and you're not giving Real explicit guidance, but is there anything that you're seeing right now from a trend standpoint in terms of what's selling, what's not to give you any more confidence about how you all might be able to fare this holiday season?
No, I don't think obviously we're not trendsetters, we're trend followers, but there's not really anything out there that I think we're going to get our hands on that That's a spinner deal or anything like that, that I can see today. But I would tell you, we think we're well positioned On the toy front, toys is a big part of our business in the Q4. I think our seasonal holiday will be better than ever. I think we've made great strides in making changes there, where our product was much more relevant for the consumer today. And I think overall, the gift giving front, we're well positioned this as well.
So I think from my perspective, we should have a pretty good successful holiday period Barring any unforeseen things that could COVID is starting to rear its head up again and the virus is starting to impact people and how people are reacting. So we just got to That, but from our perspective, from a merchandise front, we're in real good shape.
Great. Thank you, John.
Thanks, Brad.
Thank you. Our next question comes from Peter Keith with Piper Sandler. You may proceed with your question.
Thanks, everyone. I guess I have questions. I think you guys at the script said that Eric, your new COO is on the call. I guess regardless, now you've been okay, so you've been with the company 3 months, I guess it's usually a pretty good time period to assess Yes, changes you can make or initiatives you can implement. So Eric, I guess I'd be curious on anything you see as an opportunity coming in with a fresh set of eyes on Ollie's to make some positive change?
Sure. I appreciate the question, Peter. I was trying to blend into the pain here, but thanks for calling me out. It's been a great experience onboarding with the company. And as you said, I've been here a little over 3 months.
I've enjoyed meeting some very smart and talented people At Ollie's, we're just so committed to the mission. I know coming in, just a reflection, I was Super impressed with how Ollie's has been able to retain its strong entrepreneurial spirit and has remained committed to making product the Absolute hero of the store experience even while it continues to grow at this fast pace. So that's been super impressive and this team has Certainly been incredibly resilient through an unprecedented time. So I'm proud to be part of this story. To answer your question, I've been Very focused in the supply chain discipline since I started and certainly had experience With this macro this very challenging macro environment that we're in, in my prior life and came into a very similar environment here.
And what I'm seeing is that is focusing the Team on continuous improvement and process improvement and improvements in productivity because Labor is such a huge challenge, both the supply of labor and the expense related to labor and wage rates That we've been able to move very, very fast as a team. We have a great team here in supply chain. We've been able to move very fast as a team to make improvements in some process change in various ways to get more productivity and more throughput capacity without it having to be hiring more people to do it, if that makes sense, Peter?
Yes, it does. I guess maybe provide some specific examples,
I guess, that would help us even understand it better.
Sure. Yes, I'll give you a couple of examples. We're making numerous improvements, probably some of the larger ones. We've consolidated our deliveries to stores, which was probably the single biggest improvement we've made when I first after I first started where most stores were getting 2 or even 3 deliveries a week, now most stores are getting 1 delivery a week. So that's a significant enhancement in productivity throughput and a reduction in transportation expense.
Another is we're making some changes to our warehouse management systems, some modifications to automate some process. And probably the last highlight of significance is we're making investments in material handling equipment, specifically in our Georgia Facility to enhance its productivity.
Okay, great. Thanks so much for the feedback and good luck guys.
Sure. Thanks, Peter.
Thank you. Our next question comes from Edward Kelly with Wells Fargo. You may proceed with your question.
Yes. Hi, guys. Good afternoon. I wanted to ask you about the sales line. Your sales this quarter were up 20 5% to 2019, which was below the street.
And I think because at least the way it looks in the model, right, anyway, because new store
productivity look low. Just kind of curious as to
tivity flow. Just kind
of curious as to what your thoughts are on that? Is that where some of the throughput stuff is? And then How do we think about that in Q3? I mean, it does look like your geometric stack in Q3 is going to be similar. So Will would the $25,000,000 be better in Q3 or do those challenges remain?
I'm just kind of curious as to what's going on there.
Yes, Ed, this is Jay. And I think really, we saw that consensus estimate too. We're not sure how you guys built that model up. From our standpoint, Maybe it was a new store productivity issue on the model side. I mean, we are right in line with our expectations.
Our new stores are actually running a little bit ahead of our expectations. But that said, right, I mean trying to compare 20 to this year. I mean, obviously, the new stores that we opened last year, just like our comps, were very productive because of The stimulus that was in the marketplace and certainly that was the case during Q2. So what we because of the big Swing from 2020 to 2021. I mean, our new store productivity, our plan on kind of a base model was very different than it would normally be, probably in the 55% to 60% range where it's normally low 90s, call it, or 90%.
So we're not sure that you guys took that into account in the model. The other impact that could have been coming out is, we have had little bits of shift in timing in opening our stores in the quarter and that's going to continue in the back half. We're going to get these stores open, but we are, especially in the back half, experiencing A number of weeks of delays in those openings. So I think the driver for Q2 was really, However you guys modeled the new store productivity, it was a disconnect and maybe didn't take it back down to normalized levels.
I think, Ed, one big takeaway or one big thing for you to Sure, you're clear on is the inventory or the throughput had absolutely nothing to do with any Sales deficiency on the new stores, the new stores performed very well. I mean like Jay said, they probably performed a little bit ahead of our plan. The inventory in the stores was very high quality and very strong. So the inventory at new stores did have had zero negative impact on those the performance Thanks
guys.
Thank you. Our next question comes from Paul Lejuez with Citi. You may proceed with your
Hey, everyone. This is Brian Cheatham on for Paul. Thanks for taking our question. I think you mentioned, there were a handful of stores that you With or working on, just wondering if we could dig in, is there anything unique about them like geographically or are they similar vintage and any additional color on what you might be able to do to remedy that?
Yes, I wouldn't say disappointed at all. I think what I said was we had a handful of stores that were a little lighter in inventory than we'd like to see them at this point in time. So The performance of the stores are all very strong. So I don't want anyone to read that the wrong way. We have some opportunity to get a little more inventory on those to make them look a little bit better.
But it's like I said, it's a handful. It's not the 10% roll per se where we see the stores at. So those stores are performing just fine. I'd like to see them perform a little bit better, but I got to get a little more inventory into them, but That's a very small part of our overall company. Everything else is in real good shape.
And those stores are those stores predominantly are located down in the South.
Okay. And then on the markets where you have adjusted your wages, has there been any change since states have rolled off some incremental unemployment benefits, just any additional information on that?
Yes. Some of the states that have rolled off the unemployment early has made hiring easier for sure. We saw a big change in those states that did that. It made a lot easier to hire. The states that have not done that yet still have definitely a larger challenge to hire people and that's coming up, that's right around the corner here September.
Got it. Thanks and good luck.
Thank you. Thank you. Our next question comes from Rick Nelson with Stephens. You may proceed with your question.
Thanks. Good evening. A question about the allies' army event, how that went in May And your thoughts for the December event, I know last year was multiple days. What are you thinking for this year?
Yes. Rick, with regards to I'll talk about the holiday mailer, we used to call the buzzard mailer. Last year, we had changed Ollie's Army Night to be a week long event because of The issues with COVID and not knowing the landscape when we had to go out to print, We still have time to make that final decision on how we're going to proceed this year for the holiday mailer. But my inclination today is that we're going to go back to 1 night, a 1 night event only on that Sunday in December. So that's what we're planning today, but we're watching everything and we're going to we have till October to make this decision.
So once we get a little more information, we'll make hopefully the best decision for our stores and for our customers. But I haven't tend to have a leaning to go back to a one day event on a Sunday. Our May event, which we had, was just fine. Everything worked great for that. So we're excited about it, for that the boot camp mailer and we were very pleased with the results there.
Got you. Thanks for that. Also curious about imports, what they represent as a percent of the sales And where you see that going over the longer term?
Yes, Rick, this is Jay. The good news for us is that we are not a big importer generally, especially compared to some other retailers. I mean, for us, it's probably about 14% to 16% of our annual purchases. Now we can have some peaks and valleys in that related to seasonal product, But that's where it's at. It's not a huge percentage.
And Eric and the team are working hard to get work through the bottlenecks in the supply chain and get those goods delivered.
Craig? Yes.
And I would say, Rick, from my perspective, we don't have plans. Ideally, We don't want to increase that number. Closeouts are our primary focus, but we will augment where needed as we continue to grow.
Our next question comes from Jeremy Hamblin with Craig Hallum.
So it sounds like at High level, you're returning to your long term growth algorithm, both in terms of unit performance, But then in terms of margins, for the most part, in line minus some supply chain costs and then maybe a little bit On labor, although that sounds like that should return to a normalized level, I want to focus on the unit openings, 46% to 47%, a little bit lower than you were thinking back in May. And in terms of thinking about the Color around that and why the total unit growth is going to be a little bit 3, 4 units shorter or fewer than what you've been thinking before. Could you add a little color into that? And then Thinking about that moving forward, you have talked about 50, maybe up to 55 units in a year. Is there any change on that part of the HOLLY's growth story?
So Jeremy, the first one is the easiest. The overall $50,000,000 to $55,000,000 is fully intact and that's our plan going forward. With regards to this year, The 46 to 47 really has become necessary strictly due to the fact that permit delays and construction delays. We have 50 signed leases. They just can't be delivered in time.
So there's nothing earth shattering with it. We're going to roll those into next year. So I would I'd venture to say we will do north of 50 next year and south of 55, but we won't be less than 50 is my expectation for next year. So the leases are all Sign, ready to go. We just can get the permits pulled in time with the construction delays the way out.
Well, the construction out there is getting tough as well with product availability. So We feel good where we're landing now.
Understood. As a quick follow-up to that, in terms of looking ahead to next year, 50% to 50 5%. Would you what percentage of those would you expect to be in infill markets versus new markets?
My guess is right now, we have The leases that we're working on today for 2022 were in about 19 states of our 28. So I don't I think we might have one new state next year that we're looking to go into. Other than that, it will be continue to backfill in our existing markets. And Obviously, some of our new markets we call Kansas, Missouri, Texas, those are also new markets that we're going to work very hard to fill into. So I would tell you probably 60% new markets, 40% backfill.
Got it. Thank you. Best wishes.
Thanks, Jeremy.
Thank you. Our next question comes from Vinit Chukumba with Loop Capital Markets, you may proceed with your question.
Good afternoon. Thanks for taking my question. Obviously, you had a very difficult comparison and that's why your comps were down. Like you said, they were up 15% on a 2 year stack basis. And you talked a little bit about the 700 basis points headwind from PP and E sales last year.
I was just wondering if you had any commentary in terms of what were your better Performing categories, I guess, on a relative basis. And then just anything you can say about traffic versus ticket? Thank you.
Yes, Anthony, I'll take the performance categorically in terms of the better performing versus the it obviously was a tough quarter going up against a 43% comp. But in terms of our better categories, Candy was probably our shining light that was out there. Our seasonal category, Very small luggage department that we have in clothing.
Yes. And bear in mind, I think Last year, with this economic stimulus, we had broad strength across all the departments. So even some of the that we're looking at for this quarter that are down still performed very well. But yes, it's you can't match a 43.3% comp from a year ago. And in regards to transactions versus average basket, we don't have traffic counters, so we measure transactions.
And for our Comp of negative 28%, about 80% of that came from the transaction side and 20% of that was from a decrease in the average basket and the average Basket was really driven by a decrease in the average retail.
That's very helpful. Thanks and good luck for
the remainder of the year.
Thanks, Anthony.
Thank you. Our next question comes from Brian McNamara with Berenberg Capital You may proceed with your question.
Thanks for taking the question. So inventories appear pretty lean across retail. You have Kind of record price realization. I was wondering if you could give a bit more color on where exactly your excess supply that you're acquiring is coming from?
Yes, Brian, I would venture to tell you that our excess supply is coming from all of our vendors. We're not having any issues in any category. So it's very broad based. We deal with over 1200 vendors. So I tell you that I can't pinpoint any Specific category that we're not getting product.
So our existing relationships plus our new relationships We're getting all of our product, but categorically, our merchants are buying to their open device and they're full. They're doing a great job getting the products that they need to meet our sales. So We're not seeing any shortfall of product out there in the market. There's a lot of closeouts that are flowing in the marketplace and we're feeling good where we're sitting.
Got it. And then I guess as a follow-up to that, another closeout retail executive this morning basically stated that retail in general could see Kind of negative comps next year as this year is kind of full of one time benefits. And as supply chain pressures ease, we could see an increase in the flow of merchandise into the country at same time these comps turn negative. I'm curious if, 1, you would generally agree with that assessment and 2, it seems like that would really benefit Ollie's
in terms of supply if that played out. Thanks.
Yes. I would Brian, I would not necessarily agree that next year would be a negative comp for retail Well, for Ollie's at least, I think that the disruption in the marketplace, as it plays out is going to benefit us from a product flow perspective. So I think a lot of the pain people may be feeling this year with canceled orders, challenges moving product in. There could be an abundance of closeouts that may roll out next year. So I would tell you that this plays into our hand potentially as a benefit, not a detriment without any doubt in my mind.
Thank you. And I'm not showing any further questions at this time. I would now like to turn the call back over to John Swigert for any further remarks.
Thank you, operator. Thanks everyone for your participation and continued support. We look forward to sharing our Q3 results with you on our next earnings call.
Thank you. This concludes today's conference call. Thank you for participating. You may now disconnect.