Welcome to the O'Reilly Automotive Incorporated First Quarter Earnings Release Conference Call. My name is Ellen, and I will be your operator for today’s call. At this time, all participants are in a listen-only mode. Later, we will conduct a 30-minute question-and-answer session. Please note that this conference is being recorded. I will now turn the call over to Mr. Tom McFall. Mr. McFall, you may begin.
Thank you, Ellen. Good morning, everyone, and thank you for joining us. During today’s conference call, we will discuss our first quarter 2015 results, our outlook for the second quarter, and the remainder of 2015. After our prepared comments, we will host a question-and-answer period. Before we begin this morning, I’d like to remind everyone that our comments today contain forward-looking statements. We intend to be covered by, and we claim the protection under, the safe harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. You can identify these statements by forward-looking words such as estimate, may, could, will, believe, expect, would, consider, should, anticipate, project, plan, intend, or similar words.
The company’s actual results could differ materially from any forward-looking statements due to several important factors described in the company’s latest annual report on Form 10-K for the year ended December 31st, 2014, and other recent SEC filings. The company assumes no obligation to update any forward-looking statements made during this call. At this time, I’d like to introduce Greg Henslee.
Thanks, Tom. Good morning, everyone, and welcome to the O'Reilly Auto Parts First Quarter Conference Call. Participating on the call with me this morning is, of course, Tom McFall, our Chief Financial Officer, and Jeff Shaw, our Executive Vice President of Store Operations and Sales. David O'Reilly, our Executive Chairman, and Greg Johnson, our Executive Vice President of Supply Chain, are also present. It’s my pleasure to begin our call today by congratulating Team O'Reilly on another record-breaking quarter and a very successful start to 2015. Once again, our team’s relentless focus on providing consistently high levels of service to our customers generated top-line growth, which exceeded our expectations. I would like to take this opportunity to thank our over 69,000 dedicated team members for their hard work and unwavering commitment to providing excellent customer service each day in every store across the country.
Your steadfast dedication to living the O'Reilly culture is the reason for our consistently strong performance. I cannot thank you enough for your continued contributions to our long-term success. We established our comparable store sales guidance of 3%-5% for the first quarter on the heels of the strong demand trends we experienced throughout 2014, tempered by the difficult comparisons represented by the high bar we set in the first quarter of last year. However, we continue to capitalize on the positive momentum throughout the first quarter, generating a 7.2% increase in comparable store sales, easily exceeding the top end of our guidance range. This strong performance is on top of an excellent 6.3% increase in the first quarter of 2014 and represents our sixth consecutive quarter of comparable store sales increases exceeding 5%.
More importantly, our commitment to profitable growth translated these impressive top-line results into another record first quarter operating margin of 18.4%. Our ability to consistently grow our business profitably is the result of our team’s commitment to providing exceptional customer service and our dedication to investing in the tools our team members need to build lasting relationships with our customers. Overall, for the first quarter, sales increased 10% to $1.9 billion. As we’ve seen over the past year, categories such as brakes, driveline, chassis, ride control, and batteries were key contributors to our growth. We view the sustained growth in these key categories as a good indicator of our customers’ continued focus on maintaining and repairing their existing vehicles, which bodes well for long-term demand in our business.
Availability in these important SKU-intensive maintenance and repair categories is critical. Our proficiency in delivering parts to our customers faster than our competitors is a key advantage and an important driver in our ability to continue to profitably grow our market share. These gains, combined with prudent expense control, drove our record 18.4% operating margin, which was 180 basis points improvement over the first quarter of 2014. Last year’s first quarter operating profit was negatively impacted by a $23 million LIFO charge. By comparison, we saw a smaller but still meaningful $8 million LIFO charge in the first quarter of this year. Tom will discuss these charges in more detail in a few minutes, but excluding the LIFO impact from both quarters, our operating profit improved by 92 basis points.
This profitable growth yielded a 28% increase in diluted earnings per share, which represents our 25th consecutive quarter with earnings per share growth in excess of 15%. I would now like to take a few minutes and add some color to our comparable store sales results for the quarter. As I mentioned earlier, I generated a very robust 7.2% increase in comparable store sales on top of a strong 6.3% increase in the first quarter of 2014. Sales trends were strong throughout the quarter, although they were a little softer in February on a relative basis. Consistent with what we saw in 2014, both the DIY and professional sides of our business were strong contributors to our comp store growth, with professional again slightly outpacing DIY. On both sides of our business, ticket average and traffic count both contributed to the comp growth.
As we've seen for the past two years, inflation has not been a driver of our comparable store sales, with an inflation tailwind of less than 50 basis points over that period, and we continue to expect that we will not see material benefit from inflation in the foreseeable future. As we've seen for some time now, the growth in average ticket has been driven by increasing parts complexity rather than inflation or pricing, which has remained very rational in the industry. As we build our book of professional business, especially in our less mature markets, traffic continues to be the main driver of our professional comps, where we have seen very strong ticket count increases over the last two years.
On the DIY side of our business, we also saw solid increase in traffic as DIY consumers recover from the difficult macroeconomic headwinds they have faced in recent years, and our internal initiatives, focused on our DIY customers, continue to gain traction. Unemployment in the U.S. being down to 5.5% and year-over-year gas prices being down 33% are definitely tailwinds for the business, especially for our DIY customers, who have been under significant economic pressure for an extended period of time. To the extent unemployment continues to improve and prices at the pump remain low, we expect our business to continue to benefit. In addition, the primary driver for demand in our business is miles driven. As we saw at the end of 2014, in January, miles driven strongly increased, contributing to the continued strong demand for our products. Our second quarter is off to a strong start.
However, we are just entering the critical spring selling season, and we've experienced volatility in the months of May and June at times in the past. We also face another quarter of strong results from the prior year, with a 5.1% second quarter 2014 comp comparison. Based on these factors, we are establishing our second quarter comparable store sales guidance at a range of 3%-5%. Turning to our gross margin results. As I mentioned earlier, the impact of LIFO accounting makes the comparisons to the prior year difficult. Excluding the LIFO charges in both years, our gross margin increased 21 basis points, which was in line with our expectations. We continue to realize incremental improvements in our acquisition cost, and pricing in our industry remains rational. Based on these factors, we are leaving our full-year gross margin guidance unchanged at a range of 51.8%-52.2% of sales.
However, we are raising our full-year operating margin guidance from a range of 18.1%-18.5% of sales, to a range of 18.3%-18.7% of sales. The increase in our operating margin guidance range for the full year is driven by our stronger than expected first quarter results flowed through to the full year. We are also increasing our full-year earnings per share guidance from a range of $8.20-$8.30, to a range of $8.42-$8.52. This updated guidance includes the strong first quarter results and shares repurchased through yesterday and excludes any additional potential share repurchases. Before I finish my prepared comments, I would like to thank our team for these record-breaking first quarter results.
We remain very confident in the long-term drivers for demand in our industry, and we believe our team is very well-positioned to capitalize on this demand by consistently providing exceptional service to our customers every day. Again, congratulations to Team O'Reilly for a very strong start to 2015. With that, I'll turn the call over to Jeff Shaw. Jeff?
Thanks, Greg, good morning, everyone. I'd like to begin today by echoing Greg's comments and congratulating Team O'Reilly on another outstanding quarter. I couldn't be more proud of our team's execution and the level of consistent, top-notch service that we continue to provide to our customers day in and day out. 7.2% comparable store sales growth doesn't happen by accident, especially when it sits on top of a 6.3% increase the prior year. Our industry-leading performance is the direct result of our team's commitment to out-hustling and out-servicing the competition each and every day. Our team once again rolled up their sleeves and executed our proven business model, delivering another quarter of record-breaking results. I want to thank each of our team members for their continued hard work and dedication to making O'Reilly Auto Parts the destination location for all of our customers' auto parts needs.
As Greg mentioned earlier, we're not just focused on top-line growth. Rather, we are laser-focused on building long-term, win-win relationships with our customers, which results in sustainable, profitable growth. During the first quarter, our team did a great job of profitably gaining market share, at the same time, kept a close eye on store and distribution center expenses. For the quarter, SG&A leveraged 71 basis points on extremely strong comparable store sales and excellent expense control. Average per store SG&A increased 2.7%, which was higher than we originally expected for the quarter, was driven by higher than planned store payroll commissions and incentive compensation, exactly what we want to see when we have such strong sales and profitability results.
Our company-wide compensation philosophy is focused on instilling within each of our team members the mentality that they should run the business like they own it, they did exactly that during the first quarter. When we generate strong top-line results, we expect average SG&A per store to increase, while at the same time generating impressive expense leverage, this is what we did in the first quarter. Although our first quarter average SG&A per store was slightly higher than planned, when we flow these results into the full year, we don't anticipate a material impact. As such, we still expect our full-year increase in average SG&A per store to be approximately 1.5%. We successfully opened 67 new stores during the quarter, we continue to be pleased with the performance from our new stores.
As we discussed on our last call, we will open new stores across our footprint with more significant growth concentrated in Florida, supported by our new distribution center in Lakeland, Florida, in California, as we backfill attractive markets not previously penetrated by CSK, in the upper Great Lakes, as we freed up capacity across multiple DCs with the opening of our new Chicago DC, and in Texas. Speaking of Texas, this has been a growth market for us for many years, and we see opportunity for continued profitable growth in the state in the future. However, at this point, we're butting up against our distribution capacity. As Greg mentioned earlier, we're extremely focused on investing in the tools that give our team the ability to provide consistent top-notch service to our customers.
To that end, we're excited to announce we've acquired property in Selma, Texas, where we plan to build our 27th distribution center. Selma is a northeastern suburb of San Antonio, so we'll refer to it as our San Antonio DC. It's about an hour away from Austin. Both San Antonio and Austin are metro areas with rapid growth. The new DC will allow us to open more stores and improve our parts availability in both of these substantial markets. When the new DC opens, it will also free up much needed capacity at both our Dallas and Houston DCs, allowing those facilities to operate more efficiently while also creating capacity for future growth. The San Antonio DC is planned to open in the second quarter of 2016 and will have the capacity to service approximately 225 stores.
As we have proven in the past, our distribution operations team is extremely effective at planning, building, and opening new distribution centers. We're confident that this project will roll out with the same degree of efficiency that our past projects have delivered. I'd like to finish up today by thanking our store and distribution teams for their relentless focus on providing consistent top-notch customer service each and every day. Your hard work and dedication continues to drive our success. Now I'll turn the call over to Tom.
Thanks, Jeff. I'd also like to thank all of Team O'Reilly on another outstanding quarter. Now we'll take a closer look at our first quarter results and update our guidance for the remainder of 2015. For the quarter, sales increased to $174 million, comprised of $122 million increase in comp store sales, a $50 million increase in non-comp store sales, a $3 million increase in non-comp non-store sales. A $1 million decrease from closed stores. For 2015, we continue to expect our total revenue to be in the range of $7.6 billion-$7.8 billion. Our gross margin results of 51.9% for the quarter were in line with our expectations. On a run rate basis, gross margin improved 20 basis points over the fourth quarter, primarily based on better distribution leverage on higher sales. On a year-over-year basis, gross margin improved 109 basis points.
However, as Greg mentioned earlier, this comparison is skewed by the impact of our LIFO accounting. As we've discussed over the past year and a half, our success at reducing our acquisition costs over time has exhausted our LIFO reserve, with the result that additional cost decreases create one-time non-cash headwinds to gross margin as we adjust our existing inventory on hand to the lower cumulative acquisition cost. For the first quarter of 2015, we experienced a LIFO headwind of $8 million, compared to a headwind of $23 million in the first quarter of 2014. Excluding both of these headwinds, year-over-year gross margin rates increased 21 basis points. As we look forward to the rest of the year, we expect to continue to see moderate LIFO headwinds as we incrementally improve acquisition costs. However, we remain comfortable with our gross margin guidance of 51.8%-52.2% of sales.
Our effective tax rate for the quarter was 37%, which was slightly better than our expectations of 37.3% and was driven by the realization of more job tax credits than originally expected. When we look at the full year of 2015, we still expect our tax rate to be approximately 37% of pre-tax income. On a quarter-to-quarter basis, we expect our quarterly tax rate to be around 37.3% for the second and fourth quarters, with the third quarter expectation of 36.2% as we adjust for the tolling of certain tax periods. These estimated rates are subject to the resolution of open tax periods under audit and our success in qualifying for existing job tax credit programs. Now we'll move on to free cash flow and the components that drove our results in the first quarter and our updated guidance expectations for the full year of 2015.
Free cash flow for the quarter was $315 million, and we're revising our full-year guidance for free cash flow to a range of $700 million-$750 million, reflecting an increase from our previous range of $675 million-$725 million as a result of the strong operating income results in the first quarter. Inventory per store at the end of the quarter was $570,000, which was a 2.5% decrease from the end of 2014. Our ongoing goal is to ensure we grow per store inventory at a slower rate than the comparable store sales growth we generate, and we definitely accomplished that goal in the first quarter. However, this decrease is primarily timing as a result of the very strong sales during the quarter, and we're actually a little lighter on inventory than we'd like to be.
For the year, we continue to expect our per store inventory to increase a little less than 1% per store. Our AP to inventory ratio finished the first quarter at 97.7%. The spike in this ratio is also related to the extremely strong sales during the first quarter. For 2015, we continue to expect the year-end AP to inventory ratio to be around 97%. Capital expenditures for the first quarter were $91 million, which was a little less than we planned, but we still expect our 2015 CapEx to be within the range of $400 million-$430 million, inclusive of the Selma DC. Moving on to debt. We finished the first quarter with an adjusted debt to EBITDA ratio of 1.7 times, still well below our targeted ratio of two to two and a quarter.
We continue to believe our stated range is the appropriate amount for our business, and we will move into this range when the timing is appropriate. We continue to execute our share repurchase program. In year to date, we've repurchased 1 million shares of our stock at an average cost of $210.74 per share for a total investment of $210 million. We continue to view our buyback program as an effective means of returning available cash to our shareholders after we take advantage of opportunities to invest in our business at a high rate of return. We will continue to prudently execute our program with an emphasis on maximizing long-term returns to our shareholders. For the second quarter, we're establishing diluted earnings per share guidance of $2.17 to $2.21. Based on our above plan results in the first quarter and additional shares repurchased since our last call.
For the full year, we're raising our guidance to $8.42 to $8.52 per share, representing an increase of $0.22 per share from our previously announced guidance. As a reminder, our diluted earnings per share guidance for both the second quarter and full year take into account the shares repurchased through yesterday but do not reflect the impact of any potential future share repurchases. Finally, I'd like to once again thank the entire O'Reilly team for their continued dedication to the company's success. Congratulations on an outstanding start to 2015. This concludes our prepared comments. At this time, I'd like to ask Ellen, the operator, to return to the line, and we'll be happy to answer your questions.
Thank you. We will now begin the question and answer session. Please limit your questions to one question and one follow-up question. If you have a question, please press star then one on your touch tone phone. If you wish to be removed from the queue, please press the pound sign or the hash key. If you are using a speakerphone, you may need to pick up the handset first before pressing the numbers. Once again, if you have a question, please press star then one on your touch tone phone. Our first question is from Robert Higginbotham with SunTrust.
Thanks. Good morning, everyone.
Good morning.
My first question is really around trying to gain some clarity around your guidance. I'm a little confused about what's driving the incremental margin expectation, given your sales range is unchanged, your gross margin is unchanged. That would seem to imply that you're expecting better expense performance, yet your per store expense guidance is the same. Could you help me connect those dots a little bit better?
Sure. Robert, this is Tom. The increase in our operating margin guidance for the year is based on the performance in the first quarter with the second, third, and fourth quarter expectations staying the same.
I guess I'm still a little bit confused because all of your annual numbers are the same except for your EBIT margin, and yet your SG&A per store for the year is the same as well. I might need to dig into this offline. Is there something else I'm missing about timing of store openings perhaps, or something along those lines?
No, I would tell you that some of the ranges. There's varying degrees within the ranges. Based on our first quarter results, the only % that we felt triggered outside of our range was operating margin.
Got it. Okay. Then my second question is, one of your big competitors this week talked about some supply chain issues they were having with one of their undercar vendors. You don't necessarily overlap with all your competitors in terms of vendors, but did you experience any of those same type disruptions?
There's seldom a time that we don't have some type of supply chain disruption. I don't know for sure the vendor that they were speaking to, I don't think they mentioned the name, but I suspect I know because we're supplied by the same vendor. Yeah, we have actually a couple of vendors that are having trouble. Matter of fact, Greg Johnson, who's here, visited one of their distribution centers here recently just to kind of get a better bird's eye view and handle on what they're doing to fix this. We mitigate that significantly with relationships with backup vendors, many of which supply us other products, then we have processes in place to divert orders to vendors who have product and can supply. I'm sure they'll get through this in short order.
They're a quality company and one that has supplied us for a long time. They're in the process of integrating some business that they obtained into distribution facilities that don't appear to be as prepared for it as they could have been. Yeah, we're experiencing some disruptions. Again, this is not something that is unusual. We consistently have issues of one type or another with suppliers.
Got it. Let me sneak just one more quick one in there. You spoke to February being a little bit soft. Your footprint in the Northeast isn't particularly big at this point, but was it snowstorm, inclement weather type issues that drove that February softness?
I think.
In the Northeast, specifically.
Well, again, we're not as exposed in the Northeast as some. Really what I was talking about was it being more on a relative basis. Our two-year stack was pretty consistent. We went up against some tougher comparison February, but our two-year stack stayed consistent. The comp number for this year was slightly lower than it was in January and March. Yeah, I would say it was more related to some late winter weather, which in the longer term is generally good for us. In the short term, when people are iced in and not driving and those kinds of things, it can create some softness in business for a short period of time. I think that was probably the primary factor with this year in February. Again, we had a good February. It was just slightly less than what our January and March was.
Got it. Thank you.
Okay, thanks.
The next question is from Alan Rifkin with Barclays.
Thank you very much. Greg, you mentioned that traffic was the main driver on the DIFM side of the business. I was wondering if you could maybe drill a little deeper into that. Is the traffic being driven by existing customers or new customers? Maybe, if you will, provide an update as to where you're seeing new customer acquisitions go in the future.
Well, Alan, it's both. We continue to do well with existing customers. We're doing a lot of work to do more business with some of our national customers. I guess to speak to your question about our work with existing customers, we have a significant effort, as do our competitors, to do more business with national accounts and competitors that are chains of shops. We continue to do well and expect to continue to do well in the future. A big driver of our just transaction increase is the continued opportunity we have in some of our newer markets, and specifically the West Coast markets, as we continue to gain traction out there and become more of a first-call status or maybe move ourself from third call to second call with some existing customers.
Also new customers as we continue to expand our professional programs in the stores that we acquired from CSK years ago. I know we're years down the road now, but we still have a lot of runway in front of us as far as the amount of business that we can be doing out there per store on the professional side as well as the DIY side. We've seen some really good results in the last several months out there on both the professional and the DIY side.
Okay, thank you. One follow-up, if I will. Specific to Florida and South Florida, would you be able to provide some commentary on what you're seeing down in that region? How many stores do you have down there now? What will it grow to? Given what I believe is the huge success in Florida, do you think that the Lakeland DC can ultimately support the 300-plus stores with the volumes that you're likely to get?
Yeah, I think we can. Florida continues to be an incredibly good state for us. It was a big growth state for us in the first quarter. We're up to 130 stores in Florida now. We've not really reached down into far South Florida, although we continue to look at property down there and work on our expansion down there. We're incredibly pleased with our performance down there. A lot of this is about the team that we have executing our plan down there. We just have a really strong team in that part of the country, as we do many parts of the country. Down there, they've just proven that they're very successful at executing our business plan. Looking back, I wish we would've expanded into Florida several years ago because it's been a great market for us.
We continue to look to that growth into Southern Florida as a big opportunity for us, and I have no reason to believe at this point that we won't be in good shape from a distribution standpoint out of our Lakeland facility.
Okay. Thank you very much.
Okay. Thanks, Alan.
The next question is from Chris Horvers with J.P. Morgan.
Thanks. Good morning, guys.
Morning, Chris.
They push into these markets, whether it's California or Florida and Northeast, you're really touching all of your competitors, some more than others. Can you talk about what the competitive response is then on the pricing side? Is the share sort of equally being felt between your national public competitors versus, let's say, wholesale distributors? Finally, the competitions for the parts pros and the store managers, as you add stores in these regions, where are you sourcing that talent from?
Okay. Well, from a competitor standpoint, we've got tough competitors all over. I would tell you that the competitive landscape, from our perspective, is at least as strong as it's ever been, and probably stronger, since more of our competitors compete on both sides of the business than did just five or 10 years ago. It's hard to know for sure where the business that we gain and market share gains come from. I would say it's a mix of both. We have good competitors that are publicly traded, good competitors that are private, good competitors that do business as a, what we call two-step distribution, which are just kind of off the beaten path type of undercar warehouses, and they can be very strong competitors.
We really focus on establishing a relationship with the best customers in a market, over time, every customer in a market, just working our way up the ladder, improving our ability to provide service that exceeds our competitors, in many cases, having competitive prices. We really don't see a big price response as we come into a market. I think that most in our industry have realized that price is not the primary reason that a shop buys from a parts store. It's service and relationships and their ability to work with a parts supplier to make sure that they have the right to return products that they take off a car for warranty, the occasional labor claim, just all the relationship things that go into helping partner with those guys to be successful in their businesses. From a people standpoint, we sometimes transplant people.
We'll move them from one market to another. In many cases, we will hire them from competitors who are doing a lot of business down there. Many times, they're not our retail publicly traded competitors. They might be our wholesale competitors or undercar type competitors. As we expand into new markets, we of course look around and see who's selling the parts, if we have a chance to give someone an opportunity with a company that's going to grow in that market and put them in a position to improve their career and become part of our team here at O'Reilly, we do that. In many cases, we're able to move people and promote people from within as we expand. In Florida, it's been a mix of both. We've hired some people that have helped us, then we've developed and promoted some people from within.
It's a combination.
As a follow-up, on the national account side, is that a relatively new push for you? Sort of what was the genesis of it, what capabilities perhaps that you have now that you didn't have before allow you to do there, or is it just a question of a priority?
Well, prior to us acquiring CSK and getting CSK to the point that they're as professionally capable as they are today, and I'm speaking of our West Coast stores, we really didn't have the national footprint to be a true national account provider. Today we're in a better position than ever to do that, with the exception of a few states up in the Northeast. Some of these accounts are not truly coast-to-coast national accounts. They're big regional accounts. Over the past three, four, five years, we've put a lot more effort into developing relationships with those accounts and growing those accounts than we had in the past, partly just because of our geographic footprint, also because of the consolidation in the service provider industry and our desire to benefit from that consolidation and be a partner to these companies that are consolidating and growing their business.
Thanks very much.
All right. Thank you.
The next question is from Michael Lasser with UBS.
Good morning. Thanks a lot for taking my question. Greg, I was really just mostly curious about what caused the step function change in your performance relative to the industry seemingly in the last couple of quarters for through this quarter. Last year you had seen a little less SG&A leverage in your P&L. You were investing a little bit more in the stores. Are you now seeing the benefits of that through maybe accelerated market share gains, or is this a weather and gasoline phenomenon that you're seeing, whereas your competitors aren't seeing? I think we all know that you folks work very hard, but we also assume that everyone else works hard. Where is the delta?
Well, it's hard to know for sure, Michael, but we try awfully hard. We have a great team in the field, and they're supported by a great team here at our headquarters. I can't help but feel like some of the things that we've done over the past few years, which have improved our availability to products, we've increased the number of times that we touch a store each day. As you know, product availability is a huge factor driving the success of an auto parts business simply because if you can get the part faster than your competitor can, that's a big factor. I think some of the retail things we've done as far as improving the services that we do, maybe helping a customer pull the meaning of a check engine light that's on or installing a wiper blade or the occasional battery, stuff like that.
I've mentioned before that there was a time that we were pretty reluctant to do those kinds of things simply because we didn't want to infringe on our professional customers' business and operations. Over time, we've realized that those kinds of things, for the most part, they were unable to charge a customer for anyway, and they didn't mind us doing those things. We've done that, and I think that's been a contributor to our DIY business. As much as anything, we've just got a really strong management team in the field that is incredibly focused on making sure that we out-hustle and provide a service level to our customers that's greater than what our competitors do. While that's not something that the day you start doing that, it grows your business instantly. It's something that over time has a very positive effect.
I think that over the past two or three years, we've put a renewed emphasis on the importance of out-servicing our competitors and making sure our customers experience a service level with us that's greater than they would experience with any of our competitors. I think that that's probably the biggest factor driving our performance.
Okay. If you had to quantify where you are in availability in store service today versus where you were two years ago, is there any way you could do that? Like X number of parts or percentage of stores that are being touched multiple times per day?
Well, two years ago, we're maybe slightly better than we were two years ago. Compared to three or four years ago, it's significantly better. We started touching our stores more on weekends back about three years ago. I don't really have the numbers with me.
Sure
We've turned it up a lot, and we can turn it up more. As more and more of our competitors have come to the realization that being in the professional business requires that you be able to put the part in the professional customer's hand first if you want the business, as they've augmented their distribution capabilities with hub stores and so forth, we further levered this very strong distribution network we have that's augmented by our hub stores, and we have the ability to lever it further if we want to.
Right now, we feel like the service levels that we're able to provide are a notch above our best competitors, and we have the ability with the strong infrastructure that we have to continue to turn that up as we need to remain the preferred supplier and maintain this advantage that we feel like we have from an availability standpoint.
That makes sense. Last one, with all due respect, I guess the only part of your organization that may not be working to its full potential is the balance sheet. I respect Tom's comment that you'll take your leverage ratio up from 1.7 times to 2 to above 2 when the time is right. Can you give us some factors that we can better understand on what's going to dictate that timing? Is it a gauge of the performance of the business? Are you keeping that powder dry in the event that things slow and you'll be able to cushion your earnings with that? Are you waiting for a stock price to get to before you take the leverage up to? That seems to only go in one way right now.
Hey, Michael, this is Tom. I guess you're asking me that question.
I'm going to have Tom answer that anyway.
We are a long-term focused company, so how much we repurchase during a quarter is a portion of our long-term plan. When we talk about the quarter itself, we really look at our buyback as call to call. If we look back to the beginning of the year, we were in a dark period till we released earnings in February, and we bought really not very many shares. Since the last call, we've repurchased $200 million worth of shares, so a pretty good amount. What I would tell you is we continue to be very effective in generating free cash flow, higher than our conservative projections. We will continue to deploy the cash that we generate over a period of time to consistently buy back our shares with an eye that we want to maintain flexibility to pursue opportunistic acquisitions.
Could one of those acquisitions be akin to what you did with CSK, where it was a sizable entity not operated to its true potential, and you've been able to fully exercise every bit of value from it?
Well, there is not a player in the U.S. that we don't have a significant overlap that's of that size. We continue to look at all opportunities to expand our brand. To your point, our history has been we've been successful at identifying underperforming assets and bringing the things that we do to the table and improving their performance. That's what we continue to look for.
Great. Thank you so much, and good luck.
Thanks, Michael.
The next question is from Matthew Fassler with Goldman Sachs.
Thanks a lot. Good morning, and congratulations on your results. I want to dig into your history in the business and think about the way you've typically seen gas prices impact sales, both in terms of magnitude, mix, and also timing. What you see today and how that compares to your expectations and your prior experience.
Okay. Well, we've seen the impact from gas prices really more on the increasing side as they increased back some years ago, and we felt the effect of that to some degree, although it was tempered by the fact that people were hanging on to their cars longer in the tougher economy and maybe doing more repairs and that benefited us. I guess what I would say is that right now, with gas prices having come down as much as they have, the feeling of the business is very robust. It's hard to quantify that. I would say that the magnitude of the effect of that, I would reflect simply in the miles driven. Towards the end of last year, miles driven increased significantly.
If I have my number right, I don't have it in front of me, but I think in January, miles driven were up 4.9%, that's pretty significant. To me, the measurement of the effect of miles driven or anything gas prices is reflecting those miles driven. Miles driven, of course, is a very positive effect on us. Now, one of the contributors to miles driven, of course, is the fact that unemployment rates have come down and commuter miles are up, we view that as a positive force, too. Both those things are significant contributors, we feel like, to our business, as well as many retail businesses that might not do as well when consumers don't have cash and might defer some of the things that they would otherwise do.
I know you spoke about strength in some of the core auto parts businesses. To the extent that you have a discretionary element in your mix, have you seen that respond recently to what might be deeper pockets for your core customer?
What I would say is during the tougher times, during the recession, we saw some of the appearance, accessory-type categories that performed poorly. This past quarter, virtually every category performed well. Yeah, I think our by-category performance is reflective of a consumer that is willing to spend more money than they have in the past few years.
Great. Just one quick follow-up. I know you touched on a couple of different markets. If you think about regional differences across the business, anything significant other than, say, the strength of Florida that you discussed?
Had a lot of strength in Florida, have a lot of strength on the West Coast, we're doing real well. Really, all parts of the country, we had a really good start to the year. West Coast and Southeast were our best-performing markets.
Got it. Great. Thank you so much.
The next question is from Bret Jordan with BB&T.
Hey, good morning.
Good morning.
When you're talking about areas for geographic expansion, we didn't talk much about the East. I guess if we look at the Devens Distribution Center, what are we serving out of there? Are you focused elsewhere because there are just better opportunities there than what you're seeing in the Northeast, or maybe a little more color on that?
No, we're working to expand up there now. Devens is supplying somewhere in the area of 60 stores, just slightly over 60 stores, which include the 56 VIP stores that we acquired a few years ago. We were actively spending a lot of time up there to find expansion properties, and we'll be expanding up there. We see a lot of opportunity in the Northeast, high population, a lot of traffic. We'll do well. It's just a matter of us obtaining sites and growing, which we're in the process of doing. There's good opportunity for us there.
Great.
Bret, this is Tom. In last quarter's call, we commented on this, that 2016 would be a big year for us up there. Typically for us to get comfortable with the markets and develop sites and really get the process rolling is a two to three-year process. Next year, we'd expect to see more significant growth out of Devens.
Great. Thank you. A quick follow-up. You commented that the second quarter is starting strong. Could you remind us the cadence last year? I think my recollection was Q2 last year started stronger and ended weaker into sort of a softer June, July. Is that something that you see?
Yeah.
As you progress through the quarter.
Okay, yeah. The difference wasn't significant. Last year April and May were pretty comparable. June was slightly softer, but it was pretty consistent month-to-month.
Okay, great. Thank you.
Thank you.
The next question is from Daniel Weber with Raymond James.
Yeah, thanks. Greg, O'Reilly's success in the do-it-yourself channels seems to be overlooked. When we've been out visiting stores of late, we sense that you've been adding payroll to the stores after 5:00 P.M. and on the weekends. Is that having any benefit that you can tell on your do-it-yourself productivity?
We think it does. We think that there was a time, not that many years back, that we were probably guilty of not staffing the way we should on nights and weekends, just with respect to our focus on the professional side of the business and the fact that we wanted to have our best and most qualified team members present when the shops were open. As we have tried to improve the service levels that we provide on the DIY side, one of the keys to that, of course, is to staff appropriately when a lot of the DIY business takes place, which is on nights and weekends.
We've had a concerted effort over the past couple of years, maybe a little more than that, to staff more robustly on nights and weekends, not only from a headcount perspective, but with the quality of team members that can provide the service levels that will make us the preferred supplier to the DIY customer.
Can you speak to the change in your private label penetration over the last three or four years? If there's any payback on that on the commercial sales channel, because we do sense that some commercial customers are focusing a bit more on price than they have in the past.
Well, our private label business continues to grow. I actually didn't look at the number before I came here. I think we're around 35% private label, something like that. We have grown that really through the recession with respect to the fact that more customers were driven to choose a low-price product as opposed to a premium product. Where we had coverage disparities, maybe we had our full line coverage in a brand, then we had short line coverage in a private label, we felt like it was putting us at a little bit of a disadvantage. We've expanded our private label product offerings in many hard parts categories. As a result, that availability has shown us that a lot of customers simply prefer those products. Now, in our business, Tom was saying something, I'll get back to it.
In many of our categories where we have put a private label product in place, it's actually a branded product. It's a product that we have set up as a brand, a national brand, but we consider to be a private label product. We would expect that to continue to grow to some degree. Like our import parts offerings are, for most part, what we would consider private label, but they're really branded products.
Yeah, we expect that to continue to do well and grow.
Okay, great. Sorry, Tom.
What I would add to that is when we look at our professional business, we manage our product lineup on a category-by-category, segment-by-segment basis. There have been certain categories that professionals have been more receptive to moving off of traditional brands. There are many more categories where brand and that traditional brand remains extremely important for the installer.
You would say that the growth in your private label is primarily driving the do-it-yourself business for O’Reilly, not so much commercial?
I would say that what we're seeing is it's really a category-by-category basis for what's accepted in the general marketplace.
Great. Well, that's very helpful. Thank you.
Thanks, Dan.
The next question is from Simeon Gutman with Morgan Stanley.
Thanks. Good morning, guys. Greg, you got a couple questions with market share in it. I wanna focus on that for a second. Do you have a sense whether you're taking more share in DIY or DIFM at the moment?
Well, I would speculate, and again, we don't have all the details of the division of sales by our competitors, but based on what we know, at least in our publicly traded competitors, they appear to be growing their DIFM business much faster than their DIY. Both ours are growing well, considering the disparity that we seem to have between our DIY performance and some of our competitors' DIY performance, I would have to think that we're gaining more market share on the DIY side.
Okay, that's helpful. Second, AAP is going through a consolidation, I think there's some natural and expected fallout, I think you'd agree with that. Can you say whether you're positively surprised when you're seeing more fallout than you'd expect or less? Is that something you can share with us?
Well, I think they're still fairly early in the integration process. I think that we've been pleased with our ability to grow business in the markets where they have worked to consolidate. Some markets they really haven't done much consolidation work yet. I would say that we're pleased, it's gone as we would have expected from a benefit to our company standpoint. I think there's still a lot to be seen with their integration. It's still in the early stages, I would speculate. A year from now, I could probably speak to the benefit we've seen and whether or not that met our expectations better than I can at this point, simply because the integration is still very early.
Okay. Thanks for the color.
You bet. Thank you.
We have reached our allotted time for questions. I will now turn the call over to Greg Henslee for closing remarks.
Okay. Thanks, Ellen. We would like to conclude our call today by thanking the entire O'Reilly team for the outstanding start to 2015. We remain extremely proud of our record-breaking first quarter results and are extremely confident in our ability to continue to aggressively and profitably gain market share and are focused on continuing our momentum throughout 2015. I'd like to thank everyone for joining our call today, and we look forward to reporting our 2015 second quarter results in July. Thanks.
Thank you, ladies and gentlemen. This concludes today's conference. Thank you for participating. You may now disconnect.