Good morning, and welcome to Otis's Q4 2021 earnings conference call. This call is being carried live on the internet and recorded for replay. Presentation materials are available for download from Otis's website at www.otis.com. I'll now turn it over to Michael Rednor, Senior Director of Investor Relations.
Thank you, Catherine. Welcome to Otis's Q4 2021 earnings conference call. On the call with me today are Judy Marks, President and Chief Executive Officer, and Rahul Ghai, Executive Vice President and Chief Financial Officer. Please note, except where otherwise noted, the company will speak to results from continuing operations, excluding restructuring and significant non-recurring items. The company will also refer to adjusted results where adjustments were made as though Otis was a stand-alone company in the current period and prior year. A reconciliation of these measures can be found in the appendix of the webcast. We also remind listeners that the presentation contains forward-looking statements which are subject to risks and uncertainties. Otis's SEC filings, including our Form 10-K and quarterly reports on Form 10-Q, provide details on important factors that could cause actual results to differ materially.
With that, I'd like to turn the call over to Judy.
Thank you, Mike, and thank you everyone for joining us. We hope everyone listening is safe and well. We delivered a strong close to an excellent year despite ongoing macro challenges. These results are a testament to the strength of our strategy and the dedication of our colleagues to execute and deliver results for our customers and shareholders. We achieved broad-based organic sales growth, grew adjusted operating profit for the third year in a row, delivered 19% adjusted EPS growth and generated $1.6 billion in free cash flow while introducing new innovative solutions for our customers and passengers.
We remained committed to shareholder value creation and strategically deployed capital, completing $450 million in debt repayment, distributing over $390 million in dividends after raising the dividend 20% versus the prior year, and repurchasing $725 million of Otis shares. Given the strength of our balance sheet, we also announced our tender offer for the remaining interest in Zardoya Otis, an accretive transaction for Otis. New equipment orders were up 7.3% in the Q4 and up 13.2% for the year with broad-based growth. In Asia-Pacific, we received an order for nearly 280 units supporting Taiwan Taoyuan International Airport's new Terminal 3 building and concourse.
This includes 92 escalators, 60 moving walkways, and more than 120 Gen2 elevators equipped with ReGen Drive technology that will support the terminal's smart and green design. In November, we received an order for Sawyer's Landing in Miami, Florida. This project extends a decade-long relationship with the developer, and Otis will install over 20 elevator and escalator units. Additionally, Concord Pacific, one of the largest developers in Canada, has selected Otis to support its King's Landing project in Toronto, Ontario, extending our nearly decade-long relationship. We'll provide more than a dozen elevators for this mixed-use high-rise. These orders demonstrate the power of long-lasting relationships and our continued investments in providing innovative solutions for our customers. Our strong orders momentum throughout the year led to approximately 115 basis points of new equipment share gain on top of 60 basis points in the prior year.
In addition to executing on our financial priorities, we remain committed to advancing our ESG initiatives. Our Gen360 next generation digitally native elevator platform was awarded 2 Environmental Product Declarations. This platform is positioned to revolutionize our customer and passenger experience while providing energy efficiency benefits that help to reduce the impact on our planet. Gen360 joins our existing suite of energy efficient products, such as the ReGen Drive, which can distribute power back into a building. Also in China, we received several awards that recognize our team's achievements in leadership, innovation, and sustainability, including recognition as a 2022 top employer by the Top Employers Institute. Finally, last week, Otis was recognized for the second year in a row as a best place to work for LGBTQ equality by the Human Rights Campaign.
This award demonstrates our leadership in creating an inclusive culture where all voices feel safe, welcomed, and heard. Now moving to slide four. This year, we grew our industry-leading maintenance portfolio by 3%, our best portfolio growth rate in over a decade. This accelerated maintenance portfolio growth is a key part of our long-term strategy. Equally important is the digital connectivity of units in our service portfolio, and this year we deployed approximately 100,000 Otis ONE units, bringing total portfolio connectivity to about 1/3 of our approximately 2.1 million units under our service. Over the medium term, we plan to increase connectivity to approximately 60% of units, up from roughly 25% at the end of 2020.
Our operational initiatives also progressed as we rationalized adjusted SG&A expense down 40 basis points as a percentage of sales and reduced the adjusted effective tax rate by 190 basis points. This represents significant progress in rightsizing our costs and optimizing our tax structure as an independent company. I'm pleased with our performance in our second year as an independent company, as we delivered strong financial results and advanced our ESG initiatives. You can expect to hear more in the coming months with the publishing of our first ESG report. Now turning to slide 5, and starting with the 2022 industry outlook. While market dynamics remain fluid, the industry's long-term fundamentals are solid. We're encouraged by the strong recovery experience during 2021 and have confidence this momentum will continue into 2022 in many regions.
The new equipment market is expected to be up mid- to high-single digits% in the Americas, low-single digits% in EMEA, and down mid- to high-single digits% in Asia, driven by uncertainty in China, where we expect the market to be down 5%-10%. While the China new equipment market faces headwinds, this will not detract from solid growth in the service installed base, where approximately 1 million units are added each year to the global base, a mid-single-digit% growth rate annually. Industry installed base in the Americas and EMEA are expected to grow low-single digits%, and in Asia, we're expecting high-single-digit% growth driven by China.
Service is the foundation of our business, and we expect to grow our service units by more than 3% in 2022 and to eclipse 2.2 million units under maintenance, remaining the largest service portfolio in the industry. Here's our 2022 financial outlook. For the year, we expect organic sales growth of 2.5%-4.5%. Net sales will be in a range of $14.4 billion-$14.7 billion, up 1%-3% accounting for FX headwinds. Adjusted operating profit is expected to be in a range of $2.24 billion-$2.3 billion, up $95 million-$165 million, excluding the expected impacts from foreign exchange.
At actual currency, adjusted operating profit is expected to be up $50 million-$120 million. Adjusted EPS is expected in a range of $3.20-$3.30, up 6%-10% versus the prior year and $0.24 at the midpoint. Lastly, we expect free cash flow to be robust at about $1.6 billion or approximately 115%-120% conversion of GAAP net income. We remain highly disciplined in our capital allocation strategy, committed to meeting the needs of all stakeholders through dividends, debt paydown, bolt-on M&A, and share repurchases once we complete our deleveraging plans associated with the acquisition of the remainder of Zardoya. With that, I'll turn it over to Rahul to walk through our 2021 results and 2022 outlook in more detail.
Thank you, Judy, and good morning, everyone. Starting with fourth quarter results on slide 6. Net sales were up 2.2% to $3.6 billion. Organic sales grew for the fifth consecutive quarter and were up 2.8% with growth in both segments. Adjusted operating profit was up $11 million and up $21 million at constant currency as higher volume, productivity in both segments, and favorable service pricing was partially offset by commodity inflation and the absence of temporary cost actions taken in the prior year to alleviate the impact of COVID-19. Fourth quarter adjusted EPS was up 9.1% or $0.06, driven by $0.02 of operating profit growth and $0.02 from a lower adjusted tax rate.
Benefits from share repurchases done earlier in the year and reduced interest expense from the repayment of debt contributed the balance. Adjusted EPS was $0.06 ahead of the prior outlook, including the favorability from better than expected operating profit growth and tax rate that ended at the low end of prior expectations. Moving to slide 7. New equipment orders were up 7.3% at constant currency. Orders momentum remained strong in Asia, up mid-single digits, including the seventh consecutive quarter of growth in China. Orders were up high teens in the Americas, and awards, which precede order booking, were up mid-single digits in North America, signaling continued recovery in the booking trends heading into 2022. EMEA was flat versus the prior year as mid-single-digit growth in Europe was offset by decline in the Middle East from a tough compare on major orders.
Proposal volumes in the quarter also continue to show signs of robust demand globally, up double digits, driven by strength in China. Total company backlog increased 1% and 3% at constant currency, with growth in all regions, including approximately 5% growth in Asia. Booked margin in the quarter was down slightly more than half a point from a decline in the Americas, partially due to customer mix, but the year-over-year trends in the region showed substantial improvement from Q3. This was partially offset by almost a point of improvement in booked margins in Asia, with EMEA being about flat. Overall, our pricing on new orders was slightly better than our prior expectations. The backlog margin trend, adjusted for mix, was about flat sequentially and down about a point versus the prior year.
Full year new equipment orders were up 13.2%, with growth in all regions, with Americas up 14%, EMEA up 4%, and Asia up 17%, with high-teens growth in China. In the fourth quarter, new equipment organic sales were up 1.2% from growth in Asia, up approximately 12% including mid-teens growth in China. Growth in Asia was partially offset by decline in the Americas and EMEA, driven by tough compares from strong recovery from COVID-19 in the fourth quarter of the prior year. Adjusted operating profit was down $7 million. Commodity inflation of $35 million that was in line with our prior expectations was largely mitigated by installation productivity and favorable performance on projects. Service segment results on slide eight. Maintenance portfolio was up 3% from broad-based improvements in retention, recapture, and conversion rates.
Conversion rate in 2021 was up 3 points globally and up 5 points in China to 45%. This improvement in conversion contributed to high teens portfolio growth in China for the second consecutive quarter. In addition, our retention rate in 2021 continued to improve and is now above 94%. Modernization orders returned to growth in the quarter and were up 18.3% at constant currency with growth in EMEA and the Americas. Overall, modernization backlog was up 6% at constant currency. Service organic sales grew for the fourth consecutive quarter, up 4% with growth in all lines of business. Maintenance and repair grew 4.3% with continued robust recovery in repair and low single-digit growth in the contractual maintenance sales. Modernization sales were up 2.2%, slightly below our expectations due to continued supply chain challenges.
Service adjusted operating profit was up $20 million with 50 basis points of margin expansion, the 8th consecutive quarter of margin improvement. Profit growth was driven by higher volume, favorable pricing and mix, partially offset by higher cost from the absence of COVID-19 cost containment actions taken in the prior year. Service portfolio pricing was up more than 1%, mainly due to price increases in Americas and EMEA. Moving to slide 9. Overall, for the full year, we carried the momentum from 2020 into 2021 and gained 115 basis points of new equipment share gain, accelerated the rate of maintenance portfolio growth. Organic sales were up almost 9% with new equipment and service up 15.5% and 4.1%, respectively.
This sales growth, our focus on execution, and FX tailwind resulted in $272 million of adjusted operating profit growth. New equipment operating profit was up $105 million versus the prior year at constant currency, driven by higher volume and installation productivity that was more than double what we achieved in 2020. This, combined with our ongoing focus on material productivity, more than offset the unfavorable price mix and headwinds from commodity price increases of approximately $90 million. Margins in the segment expanded 100 basis points, more than offsetting the decline in 2020 and are now above 2019 levels.
Service adjusted operating profit was up $104 million versus the prior year at constant currency, driven by higher volume, productivity initiatives, and favorable pricing that more than offset return of costs in the business to support higher activity. Service margins expanded 30 basis points, building on the expansion in 2020 and are now 140 basis points above 2019 levels. Corporate segment costs were about flat for the year, despite the step-up in public company expenses from disciplined cost management. Adjusted EPS was up 19% for the year from operating profit increase and a reduction in the tax rate that was down 190 basis points for the year. Adjusted EPS was up about 35% from 2019 for a two-year CAGR of 16%, substantially ahead of our prior medium-term growth expectation.
We generated close to $1.6 billion in free cash flow from earnings growth and a rigorous focus on working capital. Working capital is now down more than 50% from 2019 levels. As we look forward to 2022 on slide 10, we expect service industry growth rates to be consistent with 2021 across all regions and new equipment end markets to show solid growth outside of China. This, combined with higher starting new equipment backlog, strength of the maintenance portfolio, and our relentless focus on operational excellence, gives us the confidence to improve across all key metrics in 2022. With organic sales up 2.5%-4.5% and overall margin expansion of approximately 30 basis points, we expect sales, operating profit, and margins to improve in both segments at the midpoint.
Adjusted EPS is expected to be in a range of $3.20-$3.30, up 8% or $0.24 at the midpoint. We expect free cash flow of approximately $1.6 billion between 115% and 120% of GAAP net income. This free cash flow outlook reflects the strong earnings growth expectation, partially offset by an approximately $55 million headwind from a one-time tax-related payment that was previously expected in 2021 and $20 million in incremental capital expenditures to support digital connectivity initiatives. Our capital deployment plans remain on track and we have already repaid $400 million of debt in January, with the remaining de-leveraging expected to be completed in the first half. Once our target leverage metrics are met, we plan to recommence share repurchases.
Taking a closer look at our organic sales outlook on slide 11. The new equipment business is projected to be up 0.5%-3%, supported by the backlog that was up 3% at constant currency in 2021. Americas organic sales growth is expected to be up low single digits, EMEA up mid single digits. Asia is expected to be up or down slightly with mid- to high-single-digits growth in Asia Pacific. China is expected to be flat to down low single digits as growth from higher starting backlog is offset by decline in the book and ship business. Service segment growth is broad-based and is expected to be up in all regions with maintenance and repair up 4%-6%, benefiting from a 3% higher starting portfolio, favorable service pricing environment and a continued recovery in repair.
Modernization is expected to be up 4%-6% from 6% higher starting backlog and easing of 2021 supply chain challenges. Overall, organic sales are expected to be up 2.5%-4.5% building on the approximately 9% organic growth in 2021. Switching to EPS bridge on slide 12. We expect EPS growth of 6%-10% with operating profit growth of $95 million-$165 million at constant currency, contributing $0.16-$0.27 to the EPS growth. Operating profit will benefit from increased volume in both segments, service pricing tailwinds, and continued savings from material installation and service productivity initiatives. This will be partially offset by commodity headwinds of approximately $90 million.
Foreign exchange translation is expected to be a $0.07 EPS headwind, mainly from the strengthening of the euro and the yen against the US dollar. Non-controlling interest expense from increased profit in China and other JVs will reduce EPS by $0.02-$0.04. FX translation impact and increase in non-controlling interest expenses are mostly offset by accretion from the Zardoya transaction. We now have more visibility into the approval process and are increasingly optimistic in the timing of the delisting and expect the transaction to be about $0.10 accretive in 2022. Lastly, we expect to reduce our adjusted tax rate by an additional 50-100 basis points this year, adding $0.02-$0.03 to the EPS.
This outlook represents fourth consecutive year of strong earnings growth as we continue to build on strong execution, mitigate the macro challenges, leverage the investments that we have made and benefit from a continued end market recovery. With that, I'll request Catherine to please open the line for questions.
Thank you. As a reminder, to ask a question, you'll need to press star one on your telephone. To withdraw your question, press the pound key. Our first question comes from Jeff Sprague with Vertical Research. Your line is open.
Thank you. Good morning, everyone.
Morning, Jeff.
Morning. Just a couple to start. Just first on the Americas, it looks like you're guiding Otis below your view of the market. Could you just explain what's going on there? I assume it's backlog conversion, but some color would be interesting.
Yeah, Jeff, let me take that. We're doing a low single digit guide in the Americas. Really strong performance this year in the Americas, up 14% in orders roughly and up 14% in sales. We are capitalizing on the market as it's growing, and the indices are all looking really positive, both multifamily, non-resi, whether it's Dodge or ABI, everything's looking good really heading into 2022. Our guide really reflects project timing on several major projects that don't drive revenue until very late in 2022. It's gonna help us in 2023 for these large projects, but it really does drive the majority of the Americas guide.
Judy or Rahul, maybe you could just give us a little color on the complexion of the sequential patterns here this year. I would imagine, you know, China starts weaker and gets stronger, but would love to hear your view on that. You know, in terms of price coming through the backlog, you know, counteracting the commodities headwinds, how does that play out? Anything you would share on how to think about the, you know, the jumping off point and how we start here in Q1?
Yeah, absolutely. Jeff, we expect to start the year strong on service growth. Compares are easier. I mean, if you go back to Q1 of last year, Q1 was a light, or you know, lowest organic growth quarter in 2021. Compares are easier on service. Our Q1 growth should be, you know, more or less consistent with our full year guidance. Some headwinds from costs coming back since we were still dealing with the pandemic last year, but overall, it should be a really, really strong quarter on service. Given the tough organic growth compares on new equipment in the first half, with 25% growth last year in the first half of 2021, new equipment growth will be stronger in the second half. Also commodity headwinds will predominantly be a first half phenomenon.
The first half of 2022 in new equipment could look like Q4 of 2021 on a year-over-year basis. Sequentially, we do expect Q1 of 2022 will be stronger than Q4 of 2021, and, you know, on both profit and margin. Q2 will show improvement over Q1. We expect continued sequential improvement in our new equipment business. The FX headwind will also be a first half issue. Keep in mind, Euro was about 1.20 in the first half of 2021 and is now trading at, you know, 1.11, 1.12 levels. Our guide for the year is 1.12. There's headwind in the first half, and as you go into the second half on FX, the compares get much easier.
If you put all of this together, you know, we face some pressure on new equipment, organic growth, commodities, some FX headwinds, but the first half gross profit growth and service segment should more or less offset that, and we expect gross profit kind of in line with the revenue growth in the first half, and EPS will improve year-over-year as well.
Great. Appreciate it. Thank you.
Thank you, Jeff.
Thank you. Our next question comes from Miguel Borga with BNP Paribas Exane. Your line is open.
Hi. Good morning, everyone. I just have two questions, if I may. The first one, again, on your guidance for new equipment sales in 2022. You're saying in Asia, up or down slightly, but then if I look at your orders, you've had seven consecutive quarters of positive growth. Over 2021, growth has been above mid-teens, call it mid-teens order growth in Asia. Can you help us understand whether it's lead times or developers that are finding it more difficult to pay at delivery or the lead times that have gotten longer into 2022? Thank you.
Yeah, Miguel, just Judy. It's not really a lead time issue. We enter the year with our backlog, and it's really a China discussion here. Our China backlog is up entering 2022, and that really supports about two-thirds of our backlog occurs in that next year. We're coming in with about two-thirds of the China backlog, and the remaining third is book and ship. It's the book and ship where I think we're trying to be prudent, you know, really watching the trends, understanding whether it's SOE developers or private developers, what's happening. We feel that that is what's gonna really drive our 2022 performance in China, which gets blended into our Asia number.
Orders are really strong, but how that converts, and especially the book and ship, that is about a third of our volume in any given year globally, but especially in China is our watch item for next year.
Let me just put a couple of numbers on this, Miguel, just to add to what Judy said. If you start with our Asia backlog that we said is up 5%, and within that Asia-Pacific backlog is up high single digits, and China, Judy said, is up, call it 3%. Just to reiterate what, you know, her point, about 60%-65% of our in-year business is driven by backlog. If our China backlog is up 3%, you know, and that's two-thirds of our revenue, that should drive about 2% growth in the China business. If the in-year book and ship is flat, right? That's the way to think about it. Now, our guidance for China is that China would be flat to down 3%.
Despite the overall higher starting backlog, which implies the year book and ship to be down between 5%-10%, right on the remaining that one-third to 40% of the revenue. That's largely in line with what Judy commented on the prepared remarks on the China market. Now, there's a chart in the appendix that has our 2021 orders in China versus the market and our orders out to the market by call it 2x. If you can replicate that performance in 2022, that would be an upside to this outlook, but it's early in the year, and the China market is very fluid. We are just being very appropriately prudent at this stage in our guidance.
That's great. Thank you. My second question, just coming back to your margin guidance and specifically for new equipment. Could you give us more color on the trajectory? Is this gonna be perhaps a second half-weighted profit year for new installations?
Yeah, I think that's what I said kind of in response to Jeff's question. On new equipment, absolutely. I mean, the commodity headwinds we're calling for about, you know, $90 million. Most of that is gonna be in the first half. We have some commodity headwind kind of dialed into the second half, just given, you know, the volatility that was there last year. But if the commodity headwinds, you know, the commodity prices continue to go the way they're going, commodity could be a little bit less of a headwind, but right now we've kind of dialed in $90 million.
Again, that's given the fact that the growth is gonna be a little slower in the first half versus the second half, commodity headwinds being a largely first half issue, we do expect, you know, our, you know, new equipment margins to be slightly challenged in the first half and then with improvement in the second half of the year. Overall, as I said to Jeff's question, we do expect that our profit growth will be in line with our revenue growth in the first half, right? We don't expect margins to shrink in the first half of the year because of the service growth.
Then just one last question on your capital allocation strategy. You've suspended the share buyback because you're now focusing on deleveraging plus the acquisition of Zardoya. If I'm correct, this would still imply below 2x net debt to EBITDA for next year, for 2022. Can you remind us the normalized level that you're seeing the business operating from? Thanks.
We'll be about. We are not getting below 2 by the end of the year. I think we're getting to 2.1 by the end of the year. Again, I think we feel very, very comfortable with our debt levels. We are up to $500 million of deleveraging. We've already done $400 million. We've got $100 million to go. Depending on when we can repatriate the cash back to the U.S., we will start our share buyback. That's what we've guided to, is the fact that we will recommend share buyback once our debt repayment is complete. That's on track. Once we get a little bit more clarity on the repatriation of cash, we'll provide additional guidance on share buyback for the year.
Thank you very much.
Thank you. Our next question comes from Julian Mitchell with Barclays. Your line is open.
Hi, good morning. Maybe just wanted to circle back, apologies to China, new equipment revenues for a second. I think you'd said, Rahul, that those would be down, you know, flat to down low single digits in 2022, from a, you know, a sort of a revenue standpoint. Just wanted to understand sort of, you know, again, just how you're thinking about that sort of first half and second half, and how you'd expect your orders in China, new equipment to trend going through this year. Just trying to understand that sort of relationship between the orders booked in China and then when they're sort of being billed in the P&L.
Yeah. Julian, good morning. Just to clarify what I said earlier, maybe we expect our China revenue, new equipment revenue to be flat to down 3%. That's the revenue growth expectation on the new equipment side for China, flat to down 3. We're going in with higher starting backlog, and the backlog is up about 3%. That should support what my comment was, that should, you know, if the book and ship business for the year is flat year over year, that will drive about a 2% growth considering, you know, the backlog is about two-thirds of the revenue.
Now, if our guide is flat to down 3%, that would imply that the book and ship business is down, kind of call it 5%-10%, right, at the higher end or the lower end of the guidance, which is kind of in line with the overall market, is what we are seeing. Now, again, just to repeat what I said earlier, we have done a lot better in China on orders in 2021, and we are almost at 2x the level of market growth. So that, you know, we have not factored that in into this guide. So hopefully, if we can do a little bit better on orders than the market, that should drive some upside. In terms of the first half, second half, listen, the market is gonna be a little bit softer in the first half.
Again, part of that is just the compares, because the market was very, very strong in the first half. It was up about 16% through the first nine months of the year and ended about, you know, and was about flat for the fourth quarter. The market is definitely stronger in the first half last year, so that should drive some tougher compares in 2022. I think our order trends are obviously gonna mirror that a little bit.
Yeah, let me just add two things, Julian. If you contextualize that the segment's about 650,000 for new equipment in China, even if that down 5%-10% happens in the segment at the 10% level, we're back to 2020 levels for the China segment. It's still healthy. We've gained share both for the last two years in China. The team's performing incredibly well. We actually had record unit orders in 2021. We've got momentum with us, but we're trying to be prudent to watch some of the volatility that's happening.
Thanks very much. Maybe just a step back from the quarterly moving parts. You know, 2 years ago at the Investor Day, you talked about 20-30 basis points of sort of annual operating margin expansion medium term. Definitely on track, you know, with that. You're up 30 basis points last year. You're guiding this year up 30 basis points, as well. I suppose in the round, sort of, you know, should we think about 2021 and 2022 in aggregate being sort of, you know, fairly typical when we're looking at the sales trends. Understand you've got some price cost noise, but you've also had higher sales growth than you'd guided medium term, so maybe they offset each other.
Just trying to understand sort of any big levers, you know, good or bad on the margins beyond this year when you think about the medium term, or it's kind of steady as she goes and these years are fairly representative in total.
Yeah. I think, Julian, it's an interesting compare when we think about kind of 2020 being a resiliency cost management time during the pandemic, 2021 being a recovery year, and then 2022, you know, we believe growth will happen, but it'll be a lower rate than 2021, which is really was at a much higher base. The big difference in 2022, and we're not gonna release our medium-term outlook till Investor Day on the 15th. The big difference in 2022 is we are kind of back to our core service growth, 4%-6% growth, which is supported by the portfolio growing 3%. As you saw in our guide, that is obviously with 80% of our profit. That's where we're gonna have 50 basis points of margin expansion in the service segment.
New equipment, a little more up and down over the different years, but service is what continues to sustain us and drive us, and where we have productivity in both. That's really what you're gonna see, you know, as a little bit of a preview to Investor Day.
Yeah. Keep in mind, Julian, we grew 30 basis points of margin in 2021-
Mm-hmm
... after absorbing 50 basis points of mix headwinds because new equipment grew much faster.
3 times faster than service level.
Right. That's where, you know, adjusted for mix, margins were up kind of 80 basis points in the year. You know, definitely we are tracking to that 30 basis points, you know, that we guided at Investor Day. Great. Thank you.
Thank you. Our next question comes from Stephen Tusa with J.P. Morgan. Your line is open.
Thank you. Hello?
Morning, Steve. Yeah.
Steve, we got you.
Great. Sorry. Kind of on the road a little bit here. I guess a simple way to ask the question would be, what do you guys think is gonna be potentially kind of the toughest orders comp in 2022 for China? Should we be kind of ready for any given quarter just based on where the level is today and what the comps are, you know, for something that is down double digit at any given, you know, point for you guys specifically? And then as a follow-up to that, at what level of orders, you know, would you need to see this year, given your solid backlog, to have confidence that you can grow China or at least hold it flat in 2023?
Yeah. The quarterly order trends is hard to predict, Steve, right? By just nature, the orders are lumpy, right?
We made Steven come on mute.
The orders are lumpy, so it's hard to call out any given quarter. Clearly, you know, as we said earlier, you know, the orders grew really strongly, you know, throughout. I think if there's a page in the backup that kind of has the China orders. If you go back and look at kind of our overall China goes up kind of 2x and obviously, you know, with stronger growth, you know, a much stronger growth in the first half. You know, Q4 was still up year-over-year, not as strongly as the first half, but we still outgrew the market, even in the fourth quarter. The comps to the first half are definitely stronger.
You know, as you project forward and you think about what we need to drive sustainable growth, you know, China is one factor and you know, that's clearly important. Keep in mind, the rest of our business is growing in very, very solid growth markets. If you look at Americas, EME, Asia Pac, and that is about, you know, two-thirds of our new equipment business. That obviously is in very strong growth markets. That should help as we go beyond 2022. That's kind of one.
Obviously the second part about this is that, you know, the point that Judy made earlier on the Americas backlog, that should help with 2023 as well, because some of the orders that we are not shipping in 2022, those should ship in 2023, so that should help 2023 as well. Overall, we feel confident that, you know, we can continue to drive new equipment up kind of in that low single digit growth range, which was kind of in line with the medium-term expectations. That is. We stand by that, and I think obviously more to come on Investor Day. Obviously, you know, to make the point further, with service growing kind of 4%-6% this year and at a very sustainable level, that should continue to drive the profit growth in 2023.
Yeah. The other thing, Steve, we're seeing, and we'll show that you see this in our guidance for service for 2022, but it's gonna keep growing, is the modernization business. We show that at 4%-6% for 2022, but, you know, we're going in with a 6% backlog there. Great orders performance in the fourth quarter, especially in Europe and the Americas where the bulk of that is. That's gonna continue on into 2023 as well.
Got it. Just one last one for you. I mean, in your guidance, how much of the year-over-year is driven by, like, you know, some of the more Otis specific initiatives around productivity, that you've been, you know, banking, you know, hitting on for the last couple of years since coming public?
Yeah. No, a lot of that, Steve. I mean, if you look at kind of, you know, if you look at our profit guide, you know, it's largely a volume story. We have commodity headwinds of $90 million that we are largely offsetting through our productivity initiatives on the new equipment side. You know, overall, you know, on the pricing side of new equipment, the margin drag that we have from backlog margins being down is being offset by in-year pricing improvement, so that helps. We offset the commodity headwinds by productivity actions on both material and installation.
On the service side, we are not talking about wage inflation headwinds into our guide because the productivity that we are driving in the service side is offsetting that. Service profit is driven by volume and pricing, right? Which was, you know, up 1% last year and is obviously trending in our favor.
Yeah. On the service pricing, I'll just amplify a little. I mean, really good performance in Europe, which is where 1.1 of our 2.1 million units are, and the Americas. Those two make up the bulk of the portfolio. We got a 1 point in 2021. We're expecting that much in 2022 on price. Steve, we'll know most of that in the first quarter because that's when most of our renewals happen.
Great. Thank you.
Thanks, Steve.
Thank you. Our next question comes from John Walsh with Credit Suisse. Your line is open.
Hi. Good morning.
Morning.
Hi. Maybe just a couple of quick clarifications for me. I just wanna make sure I'm comparing things apples to apples here. Can you remind us what you're exactly forecasting on that industry new equipment growth slide there on slide five. Is that a kind of a units number? Does that include price? Just would love to get a little more clarity on that.
Yeah, that's a units number. That's the easiest way for us to make a global comparison.
Gotcha. Great. That's what I thought. Okay. Then maybe just on, you know, really strong share gains this year, 115 on top of the 60 you said there. We can see that chart in China where you're outgrowing the market. Can you give us a little bit more color on where some of the other market share gains are coming from, broad-based or any geographies you'd call out?
Yeah. It's broad-based, John, especially this year. We've seen, you know, Asia-Pacific, especially in both the mature markets. In India, which is really starting, has come back strongly as a large segment. We've seen that come back very nicely in 2021 in terms of share gain. It's broad-based. You know, I would tell you that Europe, obviously lots of different countries, but Western Europe, we did well. You know, again, I'd call out some of the ones in Asia Pac, ex-China. China's done incredibly well.
Great. Appreciate you taking the questions. I'll pass it along. Thank you.
Thank you. Our next question comes from Cai von Rumohr with Cowen. Your line is open.
Yes. Thanks so much and good results. So you broke out, I guess, the China risk, 10 customers, 2%-3% of China sales. What is the risk, you know, if they've crossed 2-3 red lines that basically they stop paying, that morphs into a bad debt risk?
No, it's a good question, Cai. I mean, if you look at our overall China business, we have done really well. I mean, our cash flow in China was very strong. Overall, it was well above 2020 levels. A lot of that is working capital. I mean, receivables are up, kind of call it less than 10% on 25% revenue growth in China. Our China business did really well on cash management. You know, having said all that, obviously the situation needs to be managed very carefully, and we're dealing with it on a customer by customer basis.
As the chart at the back says, only 2% of our customers in China that are in the orange or the red line category are of a credit risk. We've tightened the terms where the situation is warranted, but we don't feel we need to make any wholesale changes there. If you look on a company overall, for 2021, our bad debt expense in 2021 was actually lower than our bad debt expense in 2020, despite 9% higher revenue. We managed the situation well, and we'll definitely keep an eye out for 2022.
Yeah. The only other thing I'd add, Cai, is you know, when we look at the broad-based group of developers inside China, we do a significant amount of business in our key accounts with the SOEs and the state-owned property developers who really have stronger financing advantages. They're gaining more share. As Rahul said, we're managing this. Our China team is managing this on a daily basis with a lot of discipline and rigor. You know, we're pleased with our bad debt how we ended 2021, as he said. We're also you know understanding and watching closely where the market's going. When needed, you know, we're moving to all cash prepayments to protect our own balance sheet.
Thank you. A second question. You mentioned that you installed 100,000 Otis ONE units last year. What is the plan for this year? Basically, as you install more units, I think you've made the point that because you have a bigger share of the overall service population of the world, your takeaway opportunity is greater than others. Talk to us a little bit about what you're seeing in terms of service takeaways too.
Yeah. We did 100,000 in 2020. We added another 100,000 in 2021. It'll be comparable in 2022 as we get to that 60% coverage level in the medium term. There's good reason for that. Some of it is, you know, our portfolio, our service portfolio, is not all Otis units. You know, we started this by focusing on Otis controllers, where we had the most knowledge and the best technical solution. We're now expanding that. But there's also some old controllers out there, as many of you know, and some very old elevators that don't make sense to connect. We think we're on a good path because what it's doing, Cai, is it's driving that stickiness that we want with customers.
It's giving us more productivity, but it's giving our customers real value to be able to see the heartbeat of their elevator in their Otis ONE app, to understand if it's, you know, running or not, whether they're on site or not. You know, we think it's really helped our retention rates, which now, as Rahul said in his remarks, are over 94%, which is leading in the industry. It's also helping our conversion rates, 'cause last year in 2021, we introduced our Gen 3 portfolio across the globe and Gen 360 in certain countries in Europe. Those all come pre-populated when we ship them with Otis ONE out of our factories now, depending on where you are in the world, certain factories.
It's already leaving the factory with Otis ONE installed, so our customers are actually seeing the benefit of this during the warranty period. That's especially in China, helping us win on both the portfolio growth and the conversion that Rahul talked about, which is now at 45% for the year. We've moved up 5 points in China on our conversion rate, and that's the stickiness we're getting everywhere in the world. Anytime we're more connected with our customers, we get that stickiness, which will again have that compounding effect of growing our portfolio. Great productivity for us, which supports, you know, our margin flow-throughs and our incrementals, especially on volume and service this year, that's driving the 50 basis points of margin expansion. Most importantly, it's getting that loyalty and stickiness.
Thank you.
Thank you. Our next question comes from Nick Housden with RBC Capital Markets. Your line is open.
Yes. Hi, everyone. Thank you for taking my question. You mentioned that you grew at double the market rate in China in 2021, which is a really impressive result. I'm just wondering what the main drivers of this actually were, and just how sustainable it is. I mean, was it the case of just picking some low-hanging fruit, or is this something that we can expect to continue for a few years? Thanks.
Hey, Nick. It's absolutely the execution of the strategy that we put in place just before and at spin for our growth in China. We expanded our agents and distributors to give us greater sales coverage and reach. We're now at 2,200, and for those of you who are kind of keeping count by quarter, that's because we're pruning the ones that weren't performing as well. But we think we're at a really good place. We've had growth in the quarter in Tier 1 and Tier 2 cities. Actually, we've seen it all year in China, as well as we've grown in infrastructure and growth in the industrial segments in the fourth quarter, which was really strong. We grew sales coverage. You know, that's one piece.
The second is we've continued to increase our focus on key accounts. Those key accounts, you know, want a national provider, and they wanna keep us for service. That's helping with our conversion rates and our retention rates. A lot of those key accounts are state-owned enterprises. I know people don't typically think that way, but it's important as we watch what's happening in development in China right now, that we keep that balance between private and SOEs. We've been able to do that. You know, we've just really enhanced our relationships. We've continued to innovate. We brought Gen three to market in China first in the middle of last year, and we were able to sell in the thousands there.
You know, we expect Gen3 actually globally to be about 20% of our shipped units here in 2022. Combination of coverage, focus on key accounts, especially in tier one and tier two cities, because we were under share there, and then bringing innovation and new product to market. That's been the strategy. Our team's executing. You know, we expect continued share growth regardless of, you know, if there are headwinds or some fluid situations.
Thanks. That's very clear. Just kind of following on from that. You know, obviously you're taking share in China, which is great. Are you taking it from the other global OEMs, or is it more some of the local players who are losing out here?
Yeah, that's hard to say, Nick, exactly. I think, you know, we'll have others report as well. What we really know well is, you know, how the market grew and how we grew against that. So that data is published. We have some external agencies that kind of track that. So we know our performance well. I think as other companies report, there'll be a little bit more clarity on that. But it's hard to say exactly what's, you know, where the share gain is coming from.
Yeah. Same with service. It's just hard to say.
Okay. Thank you very much.
Thank you. Our next question comes from Joel Spungen with Berenberg. Your line is open.
Hi there. Good morning. I just wanted to pick up on something I think, Rahul, you mentioned in your prepared remarks around pricing. I think you said that you thought in the quarter it came out better than you'd been expecting. I was just wondering if you could maybe just elaborate a little bit on that, maybe what why that was. If you have any sort of thoughts or remarks about sort of pricing in the wider industry, that would also be helpful.
Yeah. My comment, Joel, was with regard to new equipment pricing, and it was marginally better than what we had expected. You know, Asia, where the quotes to the booking timeframe is short, we saw a meaningful improvement on our booked margin trends, both versus last year, and we saw sequential improvement versus the last quarter as well. That is where a lot of the improvement in the quarter came from. EMEA was largely flat over last year. Americas' margins were down year-over-year. You know, part of that was mix in the orders. We did not expect any improvement in America, so Q1 of next year, given the quotes to the order cycle. But we did see sequential improvement from Q3 to Q4 in the year-over-year trends, and that's encouraging.
We expect additional improvements, you know, as we go into Q1 of 2022. That is where, you know, that was the overall flavor on the booked margin trends. You know, service pricing, as you said, that was up a lot of points in the quarter, largely driven by Americas and EMEA.
Joel, the only place really we're seeing the intense competition's really in the infrastructure segment. We get to see that more 'cause most of those are public bids. Those are the volume infrastructure that people are looking at, both in Europe and in Asia. That's really where we're seeing kind of the more competitive pricing. We haven't seen any of the pricing in China to where it went after 2015 with precipitous drops. Haven't seen any of that yet. It's competitive, as you would expect, but really mainly seeing it in the infrastructure segment.
Okay. That's helpful. Thank you very much. If I can just ask one more thing, which was just with regards to the comments that you made on the slide deck at the back about China pricing in or sorry, the Chinese market in Q4 being a little bit better than perhaps you'd expected. I'm just trying to sort of marry that with your remarks about the outlook for China, which it sort of feels like I think you were previously Q3 talking about a flattish market in China in 2022, and I think you're now talking about obviously down mid- to high-single-digit. How do we reconcile those two things?
Are you actually seeing in, you know, maybe some of your early indications for bids in China going into this year that there's already been some weakening in terms of the level of activity? I mean, even allowing obviously for harder comparatives.
Yeah. For China, the market was stronger than what we had anticipated all through 2021. We started the year in 2021 thinking the market's gonna be up kind of mid-single digits. It was up 10% as now we're saying. Even going into Q4, we thought the market would be down, but it ended up being flat. The market continued to surprise us on the upside. If you look at some of the underlying trends in the China market, you know, the floor space under construction was up 5% in 2021, you know, it's about 8% above 2019. The real estate investment was up in the year as well in 2021, so that was up about 4%.
Historically, these trends have a high degree of correlation. But where the weakness comes from, Joel, is if you look at the new starts, they were down about 11% in 2021. That is where the real estate investment is up, floor space under construction is up, but the booking starts are lower. That is where I think it's good to guide it, you know, at the fact, you know, like, and that's what everything that we're reading, you know, in the market is the market could be down. I think we're guiding to 5%-10% down. Obviously, that is still a fluid situation. We are seeing the support from government starting to kick in, both from the central government and from the local governments.
Central government in the form of mortgage loosening, you know, some flexibility around the three red lines policy, increase in money supply. You know, all those things are happening. Even with the you know, local governments that rely on land sales for a big portion of their budgets, we're seeing some support from them as well. We're kind of seeing a mixed picture, but I think it's good to say it's down 5%-10%, calibrate our revenue accordingly. Then if it's better, that's a lot better situation to be in than be surprised on the downside.
Great. Thank you very much.
Thank you. That's all the time we have for questions. I'd like to turn the call back to Ms. Judy Marks for closing remarks.
Thank you, Catherine. To summarize, 2021 was an excellent year for Otis. We executed on our four strategic pillars, introduced innovative new products, made good progress on our ESG initiatives, and demonstrated the strength of our capital management strategy. Our colleagues made all of this possible, delivering for our customers, passengers, and communities globally. The fundamentals of Otis and our industry remain strong, and we're well-positioned to deliver on our 2022 financial outlook, including high single-digit EPS growth and approximately $1.6 billion in free cash flow. We look forward to speaking with you at our Investor Day on February fifteenth to share more about our strategy and medium-term growth outlook. Thank you for joining us today. Stay safe and well.
This concludes today's conference call. Thank you for participating. You may now disconnect. Everyone, have a great day.