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UBS’s 2025 Global Technology and AI Conference

Dec 4, 2025

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Great. Good morning, everyone, and thank you again for joining the UBS Tech Conference, final day. We're excited to have with us today Pure Storage. From Pure, we have Rob Lee, Chief Technology Officer. Before we get into the discussion, I'm going to read the Pure Storage disclosures. "Statements made in these discussions, which are not statements of historical fact, are forward-looking statements based upon current expectations. Actual results could differ materially from those projected due to a number of factors, including those referenced in Pure Storage's most recent SEC filings on forms 10-Q, 10-K, and 8-K." With that out of the way for Paul, Rob, thanks again for joining.

Rob Lee
CTO, Pure Storage, Inc.

Thanks for having me, David.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

We just had earnings the other night. I think probably the best place to start is kind of what you're seeing in the business, how are earnings? Maybe just for people 'cause everyone was a little bit busy this week with earnings and the conference. Maybe we can start there and touch on kind of the key takeaways, the highlights, how you're seeing demand, what was kind of notable in the quarter from your perspective.

Rob Lee
CTO, Pure Storage, Inc.

Yeah, absolutely. A s you mentioned, we printed earnings two days ago, really strong quarter. W e beat on both the top and the bottom line. Really that's, I would say, a continuation of strength that we've seen throughout the year. I f you recall, we've similarly o utperformed in Q2 and raised the outlook and guidance for the full year. Underlying that really, I would say, is broad-based strength that we're seeing across the enterprise business, across some of the newer product areas, such as Portworx, we talked a bit about on the call. Then certainly, we had a discussion about starting to or really surpassing our previously anticipated full-year shipments to the hyperscalers. It was a really strong quarter.

Really from what we see and flowing through to the outlook for the rest of the year, I continue to see that momentum building. I'd say that in the quarter and really the discussion that we had in the earnings, really two elements I would say that, well, maybe three elements that pervaded those discussions, right?

One is commentary that we put out in terms of, "Hey, how to think about the incremental financial benefits accruing to us in terms of the hyperscaler business." Second was, "Hey, as we expand our discussions with our existing hyperscaler customer, other potential hyperscaler environments, really looking at, hey, what's the range and optionality in terms of additional business models that we can introduce." And then third, as you'd imagine, I'm sure you have questions on a lot of discussion about commodities and.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Right.

Rob Lee
CTO, Pure Storage, Inc.

Kind of the supply chain tightness. W hat I'd say is, maybe what a lot of the discussions we've had, kind of post the call, what I'd say is on the incremental kind of spending commentary really what we're trying to say is, "Look, as the hyperscaler revenues come through, we see a ton of opportunity across the business, whether it's in the enterprise, whether it's g oing after newer markets, really going after the NeoClouds, the AI market with FlashBlade//EXA is purpose-built for the challenges of AI workloads with unmatched performance and metadata man , with Vultr, certainly the hyperscalers. We see opportunities across the board to continue to invest for growth." And we intend to do that to a degree. But we also are laser-focused on continuing to grow operating profit, as well as, to a degree, our operating margin expansion.

And I think that's been a piece of the discussion that we've had post the earnings and I would say the other thing that we'd seek to clarify on the additional business models, right, is, as you recall, our existing business model with our first customer really has been framed around primarily a software license or royalty revenue associated with the shipments and deployment of the technology. We're not providing the customer any of the hardware components. Really, it's just a software royalty.

As we discuss other environments of different price performance tiers with a customer, as we discuss engagements with other potential hyperscalers that we're in discussions with what's become clear is, "Hey, there's a range of options." Just like we tailor our technology solution to fit into their technology environment, we have the optionality to tailor the business model and the mechanism for procurement into, however it fits the hyperscaler best, but to be clear we don't wanna be in a position. It's not our intention to be in a position to be sourcing the full , all the NAND for the hyperscalers, but we do see a range of options.

Premature to get into specifics, we see a range of options that really might over time take the gross margin profile associated with the hyperscaler revenue stream a bit closer to blended company averages, but we're not gonna take the whole kind of. Right. NAND on the BOM.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Got it. No, that's a great overview and a lot to unpack there. A s you can imagine, the last day and a half or so, we've been getting a lot of questions on that relationship that you just mentioned. M aybe we could start about what happened. Obviously, you outperformed on exabyte deployments. Can you help us understand how the customer, in this case, is thinking about that roadmap with you? I would imagine that deal that you currently announced previously is unchanged from a royalty perspective and a roadmap from an exabyte perspective. Is that a fair characterization of that current relationship, or is there an opportunity to expand it to different models or different tiers of storage or use cases as you just described, or is that more targeted towards other potential relationships with other hyperscaler environments?

Rob Lee
CTO, Pure Storage, Inc.

Yeah, so really two pieces in there, right? "Hey, how's the relationship going?

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Yeah.

Rob Lee
CTO, Pure Storage, Inc.

What is the current environment, that we're serving? How does that grow?" Then second, "How does the new business model commentary layer into that?" Let me hit those in two parts. You know, the relationship is going great. You know, as we previously discussed, we're going to be a bit more circumspect about quantitative disclosure about shipments.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Right.

Rob Lee
CTO, Pure Storage, Inc.

Because of the wishes of the customer. But we had previously indicated coming into the year that we had expected and really contemplated in our guidance, one to two exabytes of shipment for the year. We've surpassed that within Q3. And so we felt it important to update our financial community on that milestone check. We've also said, "Hey, shipments continue." and our expectations that we've previously put out. We're not updating those. We're not changing those.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Okay.

Rob Lee
CTO, Pure Storage, Inc.

One way or the other. But the relationship goes great. L ook as we have discussed before, the way that hyperscalers in general design and deploy and ramp these types of environments, they go through a long design process to inclusive of storage, compute, networking, HVAC systems, the whole nine yards. They build a template. And once that template is defined, for some period of time for a generation if you will, as they have additional data center needs, as they have needs to decommission old data centers and refresh them, they'll go and deploy that template. T that's going well.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Right.

Rob Lee
CTO, Pure Storage, Inc.

You know, and that's really the driver for scale. Now, on the second part of the question, business models, as we are discussing that first deployment is ramping well and we've given the update on that, we are working with them to look at qualifying the technology into other price performance tiers. And as part of those discussions in the different environments, which as you might imagine involve different economics, and discussions with other hyperscalers, that's really the catalyst for saying, "Hey, maybe there are other business models that might be more appropriate in those environments.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Was that, was that a direct comment towards the existing customer that you have, or was that relationship, or that changing business model or the evolving business model originated from potentially a second or third?

Rob Lee
CTO, Pure Storage, Inc.

Second.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

but for both, for multiple customers?

Rob Lee
CTO, Pure Storage, Inc.

Yes.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Got it. Okay.

Rob Lee
CTO, Pure Storage, Inc.

Yep.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

And then when you think about the price performance dynamic that you just referenced, like, what specifically I know you're not gonna get into super nitty-gritty details until there's a deal announced, but when I look at the original deal with your first hyperscaler customer, it makes sense you bring to bear pretty significant technological IP with DFM. Makes a ton of sense. What are they looking at that you can bring to bear outside of that? Go ing out and buying run-of-the-mill, like, pretty basic skill set. I s it that the customer doesn't want to go in and actually manage those relationships with the memory providers? Like, what was sort of the genesis, if you could speak to that, or the origination of why the model might change at different price performance tiers?

Rob Lee
CTO, Pure Storage, Inc.

Well, I think it just starts with the overall economics of the solution, regardless of the piece parts, right? If you, you'd imagine at a higher performance tier, the technical makeup of the solution is gonna change.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Right.

Rob Lee
CTO, Pure Storage, Inc.

We're gonna use smaller drives, for example, configured for higher performance. They might fit into higher performance servers.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Okay.

Rob Lee
CTO, Pure Storage, Inc.

You know, the economics of just the unit economics of that solution, that configuration are different and when you look at the moving parts there, and there's a lot of moving pieces, not literally moving pieces.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Right.

Rob Lee
CTO, Pure Storage, Inc.

You understand?

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Figuratively.

Rob Lee
CTO, Pure Storage, Inc.

Figuratively.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Figuratively.

Rob Lee
CTO, Pure Storage, Inc.

When you kind of net all that out, that kind of opened the door to saying, "Hey, maybe there's another way to kind of structure this that makes sense for us, makes sense for the counterparty.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Okay. At the risk of you shutting me down I think Tarek said on the call to you, and you just reiterated, "W hen you think about your product gross margins going forward, it's more in line with how the business has been operated historically from don't extrapolate a royalty rate from a product gross margin perspective." Does that mean that sort of these new structural relationships are contemplated in sort of the preliminary comments that you made regarding 2027 at this point? And if that's the case, then does that suggest that there's incremental either revenue from the existing customer or a second customer that could be in fiscal 2027 from these types of relationships?

Rob Lee
CTO, Pure Storage, Inc.

Yeah. L ook, we're premature to guide specific kind of puts and takes and incremental pieces to fiscal 2027 revenue. But what I would say is, yeah, the reason we brought the additional business models into the dialogue now is, yeah, we are contemplating these different structures moving forward in a number of ways. We are contemplating potentially having different business models tailored to different hyperscalers and environments, right? But overall, right, as we deploy and introduce these new business models, we would expect the gross margin profile associated with the hyperscaler streams to approach a bit more closer to blended company averages from right now they're very high, 90-90-plus%.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Right.

Rob Lee
CTO, Pure Storage, Inc.

And that is kind of contemplated. And yes. If you just do the math, right, that would imply there's just naturally a trade-off in there between gross margin and top line.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

We got this question a lot yesterday in just random conversations. But when you think about the competitive advantage that Pure has brought to the table, what in your view, from a technological perspective, outside of the DFM capability, kind of is extrapolated to future hyperscaler deals? Like, what are they seeing that you can do that your competitors can't do beyond DFM at this point?

Rob Lee
CTO, Pure Storage, Inc.

You know, what I'd say is the major differentiator and major pull is the DirectFlash technology.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Right.

Rob Lee
CTO, Pure Storage, Inc.

It does encompass the DirectFlash Module, the physical module itself, but really the lion's share of that IP is in the DirectFlash software.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Software.

Rob Lee
CTO, Pure Storage, Inc.

That makes the module work.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Right.

Rob Lee
CTO, Pure Storage, Inc.

Right? You know, and my hardware guys will give me a hard time for saying this, but our secret sauce in that technology is not some magic in how we solder the chips to the CPU.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Right. Engineering the product. Okay.

Rob Lee
CTO, Pure Storage, Inc.

It's the fact that we have the software to then go make that module, highly reliable, capable of delivering five, 10 times the densities of hard disk drives and SSDs, and performance at the same time, right? The challenge is you can't with SSDs, you can't have all three, right? You can build denser SSDs, but you trade off reliability and performance, right? Like that really, at the end of the day, is the driver of interest because, well, what does that get the hyperscaler, right? Yeah, it's cool technology.

But what it gets the hyperscaler is to say, "Hey, well, now I can serve the data needs that I, foresee with the performance levels that they require in a much smaller footprint, in with much less surrounding equipment, which then consumes less space, less power, which is in short supply.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Good.

Rob Lee
CTO, Pure Storage, Inc.

and also has a greater increased reliability, right? I just if I can ship a five times denser solution, there's five times less surrounding equipment. That's five times fewer things.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Right.

Rob Lee
CTO, Pure Storage, Inc.

That can fail, right? And that really, at the end of the day, is what the hyperscalers are interested in. And then when they kind of tease it back and say, "Well, how do I get there?," the direct flash technology is a critical enabler of that.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Got it. And maybe just one final question on this topic to start. When you think about the timeline from conversation, project design, customer testing, I think in the past you have said the original DFM win with the hyperscaler was measured in 12-18 months. Correct me if I'm misremembering. Given the progress that you've made to date with this existing customer, does that allow you to compress the timeline with future relationships, potential relationships? And could there be an opportunity to kind of, obviously, accelerate top line growth from these potential relationships because of all the engineering work, the design work that has been done and tested previously?

Rob Lee
CTO, Pure Storage, Inc.

Yes and no, right? Y es, I think there are definitely phases of the process between knocking on the front door for the first time and booking revenue. There are phases of those processes that absolutely will accelerate. But then there are also gates and phases of the process that we have very little control over. Let me unpack that a little bit. A lot of the upfront work we did with the first customer was really convincing of the technology in TCO analysis in really in spreadsheet and PowerPoint form if you will. Then you kind of go to "Okay. Great. This is promising. Let me go kick the tires. Let me go do some light technology assessment. Okay. Yes, it behaves the way I think it does. Okay.

Now let's go understand how would I actually integrate this, a series of discussions, iterative design, to go do that. Oh, we think we have a way forward. Let me go proof of concept that. Let me go test that," etc., etc. And then that joins into all of their other work streams to go figure out that design, right? Not just storage, but again, compute, networking.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Right.

Rob Lee
CTO, Pure Storage, Inc.

Rack design, power, HVAC, and then that whole thing's gotta go then fit into their data center design cycle to the degree that we've progressed with the first hyperscaler and at scale now, they've been public, to a degree, about the solution. This is a small community. Everybody knows each other. That allows us to make progress very rapidly through some of those initial stages.

And I think the integration work that we did, with this first customer, what we have seen in subsequent conversations with other firms is, "Hey, the nature of this integration and the problem, the way that the hyperscalers are solving the problems at the layer above us are substantially very similar." And our belief is that 80%-90% of that core IP can be reusable, and, and transportable into the other hyperscaler environments. There's always gonna be fit and finish, things like one firm's gonna wanna monitor systems a slightly different way than another, and the way that they install and manage, like, there's fit and finish work to be sure. But the core IP,

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Okay.

Rob Lee
CTO, Pure Storage, Inc.

You know, we think is very transportable.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Maybe just changing gears for a minute to the traditional core business. You know, obviously, you've been doing relatively well over the last several quarters. It feels like the storage market and key verticals, particularly in markets that you serve, maybe less so in the government, coming back a little bit stronger than maybe people thought. Can you talk to what you're seeing in that market ahead of we'll talk about commodity prices.

Rob Lee
CTO, Pure Storage, Inc.

Yes.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

In a second. But what you're seeing in that market today from a demand perspective, I know we talked about it briefly the other day, but anything to call out from a vertical perspective, what customers are looking for, solutions, what's driving sort of the traditional storage market demand strength that you're seeing today?

Rob Lee
CTO, Pure Storage, Inc.

Yeah. I'm not sure I can call it specific verticals. Like, we are seeing pretty broad-based strength as we look back over the last couple of quarters. You know, I would say in terms of customer segments specifically in enterprise and kind of our most strategic pursuits. And part of that may be market and kind of nature and shape of demand. I think a large part of that is also our own focus, right? We've been very steadfastly focused on both technology portfolio, Enterprise Data Cloud, the targeting of our sales force, like a whole number of things, have really been focused on, "Hey, how do we go drive greater wallet penetration, wallet share penetration in the large enterprise?" And we're really starting to see those wheels turn.

I think you also do have some market forces that are driving specific demand in workload areas. You know, we call that one on the call, which is modern virtualization. There's been some acquisition activity in the industry that have caused a lot of customers to wanna look for virtualization options. And what we are seeing is the largest customers, big banks, Fortune 50-type customers, are using this as an opportunity to say, "Hey, as I look for virtualization opportunities , alternatives, instead of going to an alternate, virtualization provider, maybe this is the time to go to open source, go to Kubernetes, use that to go manage my virtualization." And when they go down that road, they pretty quickly discover that Kubernetes plus virtualization pretty much equals Portworx.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Right.

Rob Lee
CTO, Pure Storage, Inc.

And we are seeing that, and that was that's one area where I think the shape and nature of demand has shifted a little bit. You know, I think it's maybe early to call a trend, but I personally have been involved in more conversations this year than in previous years with the enterprise around selective repatriation.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Okay. Interesting.

Rob Lee
CTO, Pure Storage, Inc.

not broad-based, right?

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Right.

Rob Lee
CTO, Pure Storage, Inc.

You know, but,

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

But some signs.

Rob Lee
CTO, Pure Storage, Inc.

But some signs, right? Selectively meaning, "Hey, there's this workload. We had put it in the cloud, but we, for a variety of reasons, now believe, we wanna bring that back for on-prem.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Right.

Rob Lee
CTO, Pure Storage, Inc.

But other than that, I wouldn't call out specific verticals.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Okay.

Rob Lee
CTO, Pure Storage, Inc.

It is broad-based strength, and our focus has been, and what we're seeing come through the business is, I would say, biased towards the enterprise.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

And since you mentioned it for maybe those less familiar, like, what are you seeing from a customer perspective with regards to Enterprise Data Cloud, right? Obviously, that's a differentiator for you.

Rob Lee
CTO, Pure Storage, Inc.

Yep.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

That's been a relatively recent several quarters kind of dynamic. But what are you seeing from customers that is allowing you to win with that particular offering versus what the competitors are doing in the marketplace?

Rob Lee
CTO, Pure Storage, Inc.

Yeah, let me touch a little bit on why we have gone down this road and why we see this as such a strong strategic pillar and then what we're seeing from customers. You know, we've been for many years saying, "Hey, we provide tremendous advantages with our consolidated technology, one software approach, one hardware approach." That sameness, right, across the portfolio is one way to help customers break down silos. Historically, customers have a sprawling data footprint. They have point solutions for every need, and historically, each point solution may be from a different vendor. It's a different product. Each thing has to be managed separately. It's a lot of operational work. We've had a tremendous advantage by having a sameness of our one software base, one hardware technology.

Amcustomer, as they buy more Pure, has one thing to go and learn and manage. They don't have incremental work to go do. That's a critical driver of our as-a-service offerings. Well, if we take that one step further, right, and we say, "All right, how do we then extend that operational simplicity to customers?" That's what takes us down the Pure Fusion and Enterprise Data Cloud, route. And customer feedback has been, very, very strong. You know, customers want very performant, capable, reliable data storage. They don't wanna spend a ton of time managing it, right?

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Right.

Rob Lee
CTO, Pure Storage, Inc.

And that's what really Pure Fusion and Enterprise Data Cloud allows. Where we're headed with that is to not just automate data storage, but also the data management associated with that. The other thing, and I touched on this a little bit on the conference call, the other thing we are seeing is it's allowing us now to have very meaningful conversations with different personas within the customer base. Historically, storage has been bought and sold by subject matter experts, a storage administrator, maybe a director, senior director, VP of IT but it hasn't typically been a C-suite conversation, right? It's just not, i t's kind of the plumbing so to speak.

Well, now with Enterprise Data Cloud, what we can offer in terms of data set management, governance security, and really just the all-in view of where your data assets sit, it's actually driving us into much more meaningful and strategic conversations with the CIOs, the CTOs, the CISOs. And again, taking us back to our focus on penetrating, with greater wallet share the largest enterprises, that really just helps us have a much more strategic approach as opposed to, "Oh, you've got this workload in the corner. Let's go refresh that.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Got it. That's helpful. Obviously, top of mind, everyone here, you mentioned earlier, commodity supply chain. You know, obviously, the company's been through cycles. The company has extensive supply chain reach and expertise, and I think Charlie on the call touched on it, or maybe Tarek touched on it. Look how to price. But maybe just as a refresher, in these types of cycles, this one may be a little bit different, how do you think about your price-value relationship for customers? What do customers expect? Kind of what is your initial sort of reaction to the higher DRAM prices? And ultimately, how do you think about the economic impact on, let's say, not just Pure, but ultimately, how do you think this plays out from an industry perspective if you have a few other perspectives?

Rob Lee
CTO, Pure Storage, Inc.

Yeah. No, absolutely. I would say in some ways, the cycle may be different, but it's like every time we think it's different.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Every time, right?

Rob Lee
CTO, Pure Storage, Inc.

There are a lot of similarities. You know, let me start by saying I've been with the firm over 12 years. I talk to a lot of customers. I have never once been in a customer conversation where a customer says, "Oh, commodity prices are doing this.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

I'm not buying.

Rob Lee
CTO, Pure Storage, Inc.

I want this o n my system price." That connection just really isn't there. What we do see, right, in terms of pricing dynamics is, look, we price in a competitive market. We price at a premium to our competition. That premium reflects what we and really the market, values our additional capabilities driven by software. And we typically price at a call it 15-point premium to the market. A lot of our competition are cost-plus players. And what we typically see is when we're competing head-to-head on our flash solutions and their SSD-based flash solutions a rising commodity tide, in terms of prices affects everybody, right?

What we typically see is that reduces my competitor's ability to aggressively price the solution, which then allows me to be more circumspect and disciplined on my discounting, right? R eally what we typically see is if commodity prices, non-commodity prices rise, the competitive prices will kind of, the street prices will rise to pass that through, and we can be more disciplined in our discounting and a little bit more strategic in where we wanna go win deals. The backdrop of that is because of our technology, because of our supply chain team, because of a number of things, we have structural and sustained advantages in all commodity markets, right? Because we use direct flash, because we don't source the same commodities they do.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Right.

Rob Lee
CTO, Pure Storage, Inc.

They're slightly different. We source non-chips.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

They SSDs.

Rob Lee
CTO, Pure Storage, Inc.

They source transformed SSDs. They're slightly different, different ends of the same pool, so to speak . Those convey significant advantages. A s an example, you take one of our smaller drives we ship, 37 and a half terabytes. If you take that drive apart, you take the chips and you take a commercially available 30-terabyte SSD, take that apart, you'll see the same number of chips, the same chips potentially. W hy is it we can deliver 22%-23% more usable storage out of that? It's because of the DirectFlash software.

And then when you take that into the commodity when you think about the cost of BOM, right, that's one example of how no matter what the commodity prices and markets are doing, we have structural advantages built in. Yeah, tying this back to the commentary in the call, what we typically see is when we're competing flash to flash, we typically see the market prices adjust to meet those commodity prices. And therefore we typically don't see an immediate material impact on the product gross margins.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Right, and I think what we've thought in the past, and correct me if you if this is gonna be different this cycle, customers allocate their storage budget to reflect the price. What I mean by that is they have a dollar amount or a fixed amount of storage that they're looking to buy for a particular workload or use case. Is that how you think this plays out where you're not gonna see people spending, to your point, less dollars on storage? It may just look differently, maybe smaller capacity, a slightly different storage configuration, if you will. Is that fair?

Rob Lee
CTO, Pure Storage, Inc.

Yeah. I think you can take things to the extremes, right? But I think in the short to medium term and within a reasonable regime, I think that is fair. I think they buy to their needs. It's relatively inelastic.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Inelastic, yeah.

Rob Lee
CTO, Pure Storage, Inc.

So to speak, right? Again, you take it to extremes and things like that.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Right. And then just maybe from a timing perspective, obviously, you're not a huge inventory build company. I know inventory was up a little bit, but not material. How should investors think about your ability to manage the supply chain from a duration perspective, given where NAND prices are and DRAM? If we look out, let's say, I know you're not giving a guide for fiscal 2027, but given sort of your purchase commitment, supply dynamics, inventory, your strategic relationships, yeah, given where we are, let's say, from a spot price perspective, how do you feel about, like, the duration of your, quote-unquote, “protection” going into next year?

Rob Lee
CTO, Pure Storage, Inc.

What I'd say is we feel really good about where we sit, right? And I'll go back to what gives us confidence is a number of things. You outlined them, but also very significant track record, right, of being able to navigate tricky supply chain situations and markets. You know, I think, again, I'll go back to structural advantages we have. One of the other advantages we have, and this came out in the post-COVID tightness, is because we share our technology across the entire portfolio, we have ability to steer demand, right? And we have higher performance price value offerings. We have lower ones. W e have a lot of flexibility in terms of how we manage our inventory and our BOM. And we have a crack team, kind of at the helm. You know we typically don't get on earnings calls and talk about strategic buys because we buy all the time, and every buy we do is strategic.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Right. Standpoint. I just in the final minute or so that we have left maybe wanna give the mic to you. Like, what do you focus on? What are you strategically interested in? Kind of, kind of what do you think the right takeaways are going into next year? I know there's a degree of some confusion on what the market's gonna look like, which we touched on from a commodity perspective. But what are the kind of takeaways that you think maybe is misunderstood about the Pure story going forward into next year?

Rob Lee
CTO, Pure Storage, Inc.

Yeah. T hank you for that. I think the thing that's probably least understood is how many facets of growth and opportunities we have in front of us. A lot of the dialogue from quarter to quarter is focused on hyperscalers or focused on one area or another, and what's really not understood is, hey, we've got multiple areas of growth and we're driving each of those in unison. You know, when we look at the enterprise, right, we're something like a 13-ish% kind of, market share holder. We've got a long way to go there. Enterprise Data Cloud is a huge strategic thrust. Our focus on the enterprise is gonna increase our penetration there. When we look at hyperscalers, clearly we've had a lot of dialogue there.

We see that an area of growth both within this customer, additional customers. We've talked about the NeoClouds and our new product announcements and development to go penetrate that space deeper. We have industry trends that are driving growth, such as modern virtualization. I think what's not really appreciated is, well, how many vectors , we're pursuing and really the opportunity set that sits behind it. At the same time, I'll point, the investors back to discussion we had at the New York, our New York financial analyst meeting. At the same time, our ability to go pursue that is driven by significant IP leverage, right?

Which is to say we've assembled a very rich stack of intellectual property over the years in our enterprise offer that we're now able to go tease apart and repackage to meet the needs of multiple new market sets, whether it's the hyperscalers, whether it's the cloud native, or whether it's AI, and I had a deeper discussion of that and really the whole management team did in our New York materials, which are also online.

David Hatfield
Vice Chair and President Emeritus, Pure Storage, Inc.

Online. Great, well, Rob, thank you very much for your time. You've been very generous. Thank you, everyone, and Sandra's in the back if you wanna hit her for more questions.

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