The Procter & Gamble Company (PG)
NYSE: PG · Real-Time Price · USD
160.78
+2.22 (1.40%)
At close: Feb 20, 2026, 4:00 PM EST
160.77
-0.01 (-0.01%)
After-hours: Feb 20, 2026, 7:54 PM EST
Procter & Gamble Analyst Ratings
Total Analysts
14
Consensus Rating
Buy
Price Target
$170.86
Upside
+6.27%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| TD Cowen | TD Cowen | Strong Buy → Hold Downgrades $150 → $156 | Strong Buy → Hold | Downgrades | $150 → $156 | -2.97% | Jan 27, 2026 |
| UBS | UBS | Strong Buy Maintains $161 → $170 | Strong Buy | Maintains | $161 → $170 | +5.73% | Jan 23, 2026 |
| Wells Fargo | Wells Fargo | Buy Maintains $158 → $165 | Buy | Maintains | $158 → $165 | +2.62% | Jan 23, 2026 |
| JP Morgan | JP Morgan | Hold → Buy Upgrades $157 → $165 | Hold → Buy | Upgrades | $157 → $165 | +2.62% | Jan 23, 2026 |
| UBS | UBS | Strong Buy Maintains $176 → $161 | Strong Buy | Maintains | $176 → $161 | +0.14% | Jan 14, 2026 |
| TD Cowen | TD Cowen | Strong Buy Maintains $168 → $150 | Strong Buy | Maintains | $168 → $150 | -6.70% | Jan 8, 2026 |
| Wells Fargo | Wells Fargo | Buy Maintains $170 → $158 | Buy | Maintains | $170 → $158 | -1.73% | Jan 5, 2026 |
| JP Morgan | JP Morgan | Hold Maintains $165 → $157 | Hold | Maintains | $165 → $157 | -2.35% | Dec 18, 2025 |
| Jefferies | Jefferies | Hold → Strong Buy Upgrades $156 → $179 | Hold → Strong Buy | Upgrades | $156 → $179 | +11.33% | Dec 17, 2025 |
| JP Morgan | JP Morgan | Hold Maintains $163 → $165 | Hold | Maintains | $163 → $165 | +2.62% | Oct 27, 2025 |
| Raymond James | Raymond James | Buy Maintains $185 → $175 | Buy | Maintains | $185 → $175 | +8.84% | Oct 20, 2025 |
| JP Morgan | JP Morgan | Hold Maintains $170 → $163 | Hold | Maintains | $170 → $163 | +1.38% | Oct 10, 2025 |
| B of A Securities | B of A Securities | Strong Buy Maintains $180 → $174 | Strong Buy | Maintains | $180 → $174 | +8.22% | Oct 8, 2025 |
| UBS | UBS | Strong Buy Maintains $180 → $176 | Strong Buy | Maintains | $180 → $176 | +9.47% | Oct 8, 2025 |
| Barclays | Barclays | Hold Maintains $164 → $153 | Hold | Maintains | $164 → $153 | -4.84% | Oct 1, 2025 |
| Wells Fargo | Wells Fargo | Buy Maintains $173 → $170 | Buy | Maintains | $173 → $170 | +5.73% | Sep 25, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.