The Procter & Gamble Company (PG)
NYSE: PG · Real-Time Price · USD
150.15
+0.22 (0.15%)
At close: Jan 23, 2026, 4:00 PM EST
150.10
-0.05 (-0.03%)
After-hours: Jan 23, 2026, 7:59 PM EST
Procter & Gamble Analyst Ratings
Total Analysts
14
Consensus Rating
Buy
Price Target
$170.43
Upside
+13.51%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| UBS | UBS | Strong Buy Maintains $161 → $170 | Strong Buy | Maintains | $161 → $170 | +13.22% | Jan 23, 2026 |
| Wells Fargo | Wells Fargo | Buy Maintains $158 → $165 | Buy | Maintains | $158 → $165 | +9.89% | Jan 23, 2026 |
| JP Morgan | JP Morgan | Hold → Buy Upgrades $157 → $165 | Hold → Buy | Upgrades | $157 → $165 | +9.89% | Jan 23, 2026 |
| UBS | UBS | Strong Buy Maintains $176 → $161 | Strong Buy | Maintains | $176 → $161 | +7.23% | Jan 14, 2026 |
| TD Cowen | TD Cowen | Strong Buy Maintains $168 → $150 | Strong Buy | Maintains | $168 → $150 | -0.10% | Jan 8, 2026 |
| Wells Fargo | Wells Fargo | Buy Maintains $170 → $158 | Buy | Maintains | $170 → $158 | +5.23% | Jan 5, 2026 |
| JP Morgan | JP Morgan | Hold Maintains $165 → $157 | Hold | Maintains | $165 → $157 | +4.56% | Dec 18, 2025 |
| Jefferies | Jefferies | Hold → Strong Buy Upgrades $156 → $179 | Hold → Strong Buy | Upgrades | $156 → $179 | +19.21% | Dec 17, 2025 |
| JP Morgan | JP Morgan | Hold Maintains $163 → $165 | Hold | Maintains | $163 → $165 | +9.89% | Oct 27, 2025 |
| Raymond James | Raymond James | Buy Maintains $185 → $175 | Buy | Maintains | $185 → $175 | +16.55% | Oct 20, 2025 |
| JP Morgan | JP Morgan | Hold Maintains $170 → $163 | Hold | Maintains | $170 → $163 | +8.56% | Oct 10, 2025 |
| B of A Securities | B of A Securities | Strong Buy Maintains $180 → $174 | Strong Buy | Maintains | $180 → $174 | +15.88% | Oct 8, 2025 |
| UBS | UBS | Strong Buy Maintains $180 → $176 | Strong Buy | Maintains | $180 → $176 | +17.22% | Oct 8, 2025 |
| Barclays | Barclays | Hold Maintains $164 → $153 | Hold | Maintains | $164 → $153 | +1.90% | Oct 1, 2025 |
| Wells Fargo | Wells Fargo | Buy Maintains $173 → $170 | Buy | Maintains | $173 → $170 | +13.22% | Sep 25, 2025 |
| BNP Paribas | BNP Paribas | Buy Reiterates $177 | Buy | Reiterates | $177 | +17.88% | Aug 15, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.