The Procter & Gamble Company (PG)
NYSE: PG · Real-Time Price · USD
147.76
-3.72 (-2.46%)
Mar 18, 2026, 12:28 PM EDT - Market open
Procter & Gamble Analyst Ratings
Total Analysts
14
Consensus Rating
Buy
Price Target
$170.86
Upside
+15.63%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| TD Cowen | TD Cowen | Strong Buy → Hold Downgrades $150 → $156 | Strong Buy → Hold | Downgrades | $150 → $156 | +5.58% | Jan 27, 2026 |
| UBS | UBS | Strong Buy Maintains $161 → $170 | Strong Buy | Maintains | $161 → $170 | +15.05% | Jan 23, 2026 |
| Wells Fargo | Wells Fargo | Buy Maintains $158 → $165 | Buy | Maintains | $158 → $165 | +11.67% | Jan 23, 2026 |
| JP Morgan | JP Morgan | Hold → Buy Upgrades $157 → $165 | Hold → Buy | Upgrades | $157 → $165 | +11.67% | Jan 23, 2026 |
| UBS | UBS | Strong Buy Maintains $176 → $161 | Strong Buy | Maintains | $176 → $161 | +8.96% | Jan 14, 2026 |
| TD Cowen | TD Cowen | Strong Buy Maintains $168 → $150 | Strong Buy | Maintains | $168 → $150 | +1.52% | Jan 8, 2026 |
| Wells Fargo | Wells Fargo | Buy Maintains $170 → $158 | Buy | Maintains | $170 → $158 | +6.93% | Jan 5, 2026 |
| JP Morgan | JP Morgan | Hold Maintains $165 → $157 | Hold | Maintains | $165 → $157 | +6.25% | Dec 18, 2025 |
| Jefferies | Jefferies | Hold → Strong Buy Upgrades $156 → $179 | Hold → Strong Buy | Upgrades | $156 → $179 | +21.14% | Dec 17, 2025 |
| JP Morgan | JP Morgan | Hold Maintains $163 → $165 | Hold | Maintains | $163 → $165 | +11.67% | Oct 27, 2025 |
| Raymond James | Raymond James | Buy Maintains $185 → $175 | Buy | Maintains | $185 → $175 | +18.44% | Oct 20, 2025 |
| JP Morgan | JP Morgan | Hold Maintains $170 → $163 | Hold | Maintains | $170 → $163 | +10.31% | Oct 10, 2025 |
| B of A Securities | B of A Securities | Strong Buy Maintains $180 → $174 | Strong Buy | Maintains | $180 → $174 | +17.76% | Oct 8, 2025 |
| UBS | UBS | Strong Buy Maintains $180 → $176 | Strong Buy | Maintains | $180 → $176 | +19.11% | Oct 8, 2025 |
| Barclays | Barclays | Hold Maintains $164 → $153 | Hold | Maintains | $164 → $153 | +3.55% | Oct 1, 2025 |
| Wells Fargo | Wells Fargo | Buy Maintains $173 → $170 | Buy | Maintains | $173 → $170 | +15.05% | Sep 25, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
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