Revenue

Financials in millions USD. Fiscal year is January - December.

Millions USD. Fiscal year is Jan - Dec.

Fiscal Year	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020	FY 2019	FY 2018	FY 2017	FY 2016	FY 2015	FY 2014	FY 2013	FY 2012
Period Ending	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021	Dec '20 Dec 31, 2020	Dec '19 Dec 31, 2019	Dec '18 Dec 31, 2018	Dec '17 Dec 31, 2017	Dec '16 Dec 31, 2016	Dec '15 Dec 31, 2015	Dec '14 Dec 31, 2014	Dec '13 Dec 31, 2013	Dec '12 Dec 31, 2012
Combustible Products Revenue	23.79B	23.22B
Combustible Products Revenue Growth	2.48%	3.96%
Reduced-Risk Products Revenue	-	14.33B
Reduced-Risk Products Revenue Growth	-	14.31%
Smoke-Free Products Revenue	16.85B	14.66B
Smoke-Free Products Revenue Growth	14.97%	14.17%
Revenue (Total)	40.65B	37.88B
Revenue (Total) Growth	7.31%	7.69%

Revenue by Geography

Financials in millions USD. Fiscal year is January - December.

Millions USD. Fiscal year is Jan - Dec.

Fiscal Year	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020	FY 2019	FY 2018	FY 2017	FY 2016	FY 2015	FY 2014	FY 2013	FY 2012
Period Ending	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021	Dec '20 Dec 31, 2020	Dec '19 Dec 31, 2019	Dec '18 Dec 31, 2018	Dec '17 Dec 31, 2017	Dec '16 Dec 31, 2016	Dec '15 Dec 31, 2015	Dec '14 Dec 31, 2014	Dec '13 Dec 31, 2013	Dec '12 Dec 31, 2012
Europe Revenue	17.11B	15.69B
Europe Revenue Growth	9.06%	7.93%
SSEA, CIS & MEA Revenue	12.05B	11.26B
SSEA, CIS & MEA Revenue Growth	7.02%	5.95%
EA, AU & PMI DF Revenue	6.63B	6.39B
EA, AU & PMI DF Revenue Growth	3.74%	3.10%
Americas Revenue	4.85B	4.53B
Americas Revenue Growth	7.06%	19.10%
Revenue (Total)	40.65B	37.88B
Revenue (Total) Growth	7.31%	7.69%

Revenue by Geography 2

Financials in millions USD. Fiscal year is January - December.

Millions USD. Fiscal year is Jan - Dec.

Fiscal Year	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020	FY 2019	FY 2018	FY 2017	FY 2016	FY 2015	FY 2014	FY 2013	FY 2012
Period Ending	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021	Dec '20 Dec 31, 2020	Dec '19 Dec 31, 2019	Dec '18 Dec 31, 2018	Dec '17 Dec 31, 2017	Dec '16 Dec 31, 2016	Dec '15 Dec 31, 2015	Dec '14 Dec 31, 2014	Dec '13 Dec 31, 2013	Dec '12 Dec 31, 2012
Americas Revenue	4.85B	4.53B
Americas Revenue Growth	7.06%	19.10%
Revenue (Total)	40.65B	37.88B
Revenue (Total) Growth	7.31%	7.69%

Revenue by Geography 3

Financials in millions USD. Fiscal year is January - December.

Millions USD. Fiscal year is Jan - Dec.

Fiscal Year	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020	FY 2019	FY 2018	FY 2017	FY 2016	FY 2015	FY 2014	FY 2013	FY 2012
Period Ending	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021	Dec '20 Dec 31, 2020	Dec '19 Dec 31, 2019	Dec '18 Dec 31, 2018	Dec '17 Dec 31, 2017	Dec '16 Dec 31, 2016	Dec '15 Dec 31, 2015	Dec '14 Dec 31, 2014	Dec '13 Dec 31, 2013	Dec '12 Dec 31, 2012
Americas Revenue	4.85B	4.53B
Americas Revenue Growth	7.06%	19.10%
Revenue (Total)	40.65B	37.88B
Revenue (Total) Growth	7.31%	7.69%

EBIT by Geography

Financials in millions USD. Fiscal year is January - December.

Millions USD. Fiscal year is Jan - Dec.

Fiscal Year	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020	FY 2019	FY 2018	FY 2017	FY 2016	FY 2015	FY 2014	FY 2013	FY 2012
Period Ending	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021	Dec '20 Dec 31, 2020	Dec '19 Dec 31, 2019	Dec '18 Dec 31, 2018	Dec '17 Dec 31, 2017	Dec '16 Dec 31, 2016	Dec '15 Dec 31, 2015	Dec '14 Dec 31, 2014	Dec '13 Dec 31, 2013	Dec '12 Dec 31, 2012
Europe Operating Income	7.17B	6.55B
Europe Operating Income Growth	9.44%	23.55%
SSEA, CIS & MEA Operating Income	4.10B	3.43B
SSEA, CIS & MEA Operating Income Growth	19.45%	9.34%
EA, AU & PMI DF Operating Income	3.13B	2.88B
EA, AU & PMI DF Operating Income Growth	8.62%	13.35%
Americas Operating Income	505.00M	548.00M
Americas Operating Income Growth	-7.85%	-5.84%
Operating Income (Total)	14.89B	13.40B
Operating Income (Total) Growth	11.12%	15.97%

EBIT by Geography 2

Financials in millions USD. Fiscal year is January - December.

Millions USD. Fiscal year is Jan - Dec.

Fiscal Year	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020	FY 2019	FY 2018	FY 2017	FY 2016	FY 2015	FY 2014	FY 2013	FY 2012
Period Ending	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021	Dec '20 Dec 31, 2020	Dec '19 Dec 31, 2019	Dec '18 Dec 31, 2018	Dec '17 Dec 31, 2017	Dec '16 Dec 31, 2016	Dec '15 Dec 31, 2015	Dec '14 Dec 31, 2014	Dec '13 Dec 31, 2013	Dec '12 Dec 31, 2012
Americas Operating Income	505.00M	548.00M
Americas Operating Income Growth	-7.85%	-5.84%
Operating Income (Total)	14.89B	13.40B
Operating Income (Total) Growth	11.12%	15.97%

EBIT by Geography 3

Financials in millions USD. Fiscal year is January - December.

Millions USD. Fiscal year is Jan - Dec.

Fiscal Year	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020	FY 2019	FY 2018	FY 2017	FY 2016	FY 2015	FY 2014	FY 2013	FY 2012
Period Ending	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021	Dec '20 Dec 31, 2020	Dec '19 Dec 31, 2019	Dec '18 Dec 31, 2018	Dec '17 Dec 31, 2017	Dec '16 Dec 31, 2016	Dec '15 Dec 31, 2015	Dec '14 Dec 31, 2014	Dec '13 Dec 31, 2013	Dec '12 Dec 31, 2012
Americas Operating Income	505.00M	548.00M
Americas Operating Income Growth	-7.85%	-5.84%
Operating Income (Total)	14.89B	13.40B
Operating Income (Total) Growth	11.12%	15.97%

Key Performance Indicators

Financials in millions USD. Fiscal year is January - December.

Millions USD. Fiscal year is Jan - Dec.

Fiscal Year	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020	FY 2019	FY 2018	FY 2017	FY 2016	FY 2015	FY 2014	FY 2013	FY 2012
Period Ending	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021	Dec '20 Dec 31, 2020	Dec '19 Dec 31, 2019	Dec '18 Dec 31, 2018	Dec '17 Dec 31, 2017	Dec '16 Dec 31, 2016	Dec '15 Dec 31, 2015	Dec '14 Dec 31, 2014	Dec '13 Dec 31, 2013	Dec '12 Dec 31, 2012
Total Cigarettes Shipment Transactions (Units)	607.37B	616.83B
Total Cigarettes Shipment Transactions (Units) Growth	-1.53%	0.63%
Total Heated Tobacco Shipment Transactions (Units)	155.13B	139.74B
Total Heated Tobacco Shipment Transactions (Units) Growth	11.01%	11.56%
Total Cigarettes and Heated Tobacco Shipment Transactions (Units)	762.50B	756.57B
Total Cigarettes and Heated Tobacco Shipment Transactions (Units) Growth	0.78%	2.49%
Total Nicotine Pouches Shipment Volume (Cans)	879.60M	644.00M
Total Nicotine Pouches Shipment Volume (Cans) Growth	36.58%	52.93%
Total Snus Shipment Volume (Cans)	227.90M	239.60M
Total Snus Shipment Volume (Cans) Growth	-4.88%	-0.33%
Moist Snuff Shipment Volume (Cans)	129.80M	134.60M
Moist Snuff Shipment Volume (Cans) Growth	-3.57%	0.67%
Other Oral Products Shipment Volume (Cans)	2.60M	3.40M
Other Oral Products Shipment Volume (Cans) Growth	-23.53%	-19.05%
Total Oral Products Shipment Volume (Cans)	1.24B	1.02B
Total Oral Products Shipment Volume (Cans) Growth	21.38%	27.81%
ZYN U.S. Shipment Volume	794.00M	581.00M
ZYN U.S. Shipment Volume Growth	36.66%	50.91%
Revenue Growth Ex-FX / Ex-Acquisitions	6.50%	10.10%

Updated Feb 6, 2026. Data Source: Fiscal.ai.