Company Description
Primo Brands Corporation operates as a branded beverage company in North America.
It offers solutions through water dispensers, direct delivery of refillable/reusable bottles, pre-filled Water exchange program, and water filtration appliances, as well as operates self-service water refill stations.
The company has a portfolio of packaged branded beverages under the Poland Spring, Pure Life, Saratoga, Mountain Valley, Arrowhead, Deer Park, Ice Mountain, Ozarka, and Zephyrhills brands; purified brands, including Primo Water and Sparkletts; and flavored and enhanced brands, such as AC+ION and Splash Refresher.
It distributes to direct-to-consumer, retail, residential, eCommerce, on-premise, and commercial channels.
The company was formerly known as BlueTriton Brands, Inc. and changed its name to Primo Brands Corporation in November 2024.
The company was founded in 1976 and is based in Tampa, Florida.
| Country | United States |
| Founded | 1955 |
| Industry | Beverages - Non-Alcoholic |
| Sector | Consumer Staples |
| Employees | 13,700 |
| CEO | Robbert Rietbroek |
Contact Details
Address: 1150 Assembly Drive, Suite 800 Tampa, Florida 33607 United States | |
| Phone | 813 544 8515 |
| Website | primobrands.com |
Stock Details
| Ticker Symbol | PRMB |
| Exchange | NYSE |
| Stock Type | Common Stock |
| Share Class | Class A Shares |
| Fiscal Year | January - December |
| Reporting Currency | USD |
| CIK Code | 0002042694 |
| CUSIP Number | 741623102 |
| ISIN Number | US7416231022 |
| Employer ID | 99-3483984 |
| SIC Code | 2080 |
Key Executives
| Name | Position |
|---|---|
| Robbert E. Rietbroek | Chief Executive Officer and Director |
| David W. Hass | Chief Financial Officer |
| Robert Austin | Chief Operating Officer |
| Hih Song Kim | Chief Administrative Officer and Assistant Corporate Secretary |
| Marni Morgan Poe | General Counsel and Corporate Secretary |
| Jason Ausher | Chief Accounting Officer |
| Eric Lord | Chief Information Officer |
| Kheri Holland Tillman | Chief Marketing Officer |
| Nancy Sotomayor | Chief Human Resources Officer |
| David Thorpe | Chief Supply Chain Officer |
Latest SEC Filings
| Date | Type | Title |
|---|---|---|
| Mar 27, 2025 | SCHEDULE 13D/A | Filing |
| Mar 21, 2025 | 424B3 | Prospectus |
| Mar 21, 2025 | 8-K | Current Report |
| Mar 20, 2025 | ARS | Filing |
| Mar 20, 2025 | DEFA14A | Additional definitive proxy soliciting materials and Rule 14(a)(12) material |
| Mar 20, 2025 | DEF 14A | Other definitive proxy statements |
| Mar 12, 2025 | SCHEDULE 13D/A | Filing |
| Mar 12, 2025 | 424B3 | Prospectus |
| Mar 12, 2025 | 8-K | Current Report |
| Mar 11, 2025 | 424B3 | Prospectus |