... So we're gonna get started. Good morning, everyone. Really happy to have Primo Brands with us this morning to kick off day three at our Conference. We have the company's CEO, Robbert Rietbroek, and CFO, David Hass, with us. We're gonna cover a lot of topics, but I wanted to give Robbert a moment to walk through some of the high-level elements of the story. The company relisted in November, so we're not quite a year, and thought it might be a good opportunity to just share some background on the story.
Yeah. Well, good morning, and thank you, Lauren, for hosting us here at this wonderful Conference. The first time that Primo Brands is here at the Barclays Conference, and we're so grateful to be part of this great event and for the interest that we've seen from all the investors, so thank you for that. So Primo Brands is a branded beverage company. It's the third largest in non-alcoholic in volume share in the U.S. We have seven brands that are 100 years or older, including brands that date all the way back to the 1820s and 1870s, like Poland Spring, Saratoga, and Mountain Valley. So we're really proud of our portfolio of brands and wanna be seen and viewed as a branded beverage, non-alcoholic company.
Our business is quite unique because we have about 45% in direct delivery, and it's primarily five-gallon format. We sell PET and glass. We sell Mountain Valley in glass; that's a premium brand, but we also sell brands like Primo and brands like Poland Spring in that format. And those delivery trucks also deliver case packs of water and various other beverage products. The other 55% is a retail business, where we play with those iconic brands. Those include $2 billion brands, Pure Life and Poland Spring, and then a number of brands that are 300 million or above.
And we play across every price tier, including refill, which is equipment at the store where you can refill your own five-gallon bottle or three-gallon bottle for about $0.50 a gallon. And exchange, which is a unique business model where we have a direct store delivery model and deliver five-gallon bottles at the front of the store in about, you know, 26,500 stores nationally. So in summary, we're, you know, we're coast-to-coast manufacturing company. We're vertically integrated. On about 45% of the business, we go all the way from production to the end consumer and set the price, and about 55% of the business, we go through our valued retail customers. We launched November 11 on the New York Stock Exchange.
We have had two quarters so far where we've reported the full combined company, and we're incredibly excited to be here today as part of this lineup of amazing businesses.
Great. Okay, thank you so much. So, like you said, retail bottled water is your biggest trade category. Can you tell us a little bit about your retail performance to date this quarter?
Yeah. So, retail bottled water is up 1.5% year to date, and our business is up 2.4. So year to date, we've grown market share by about 17 basis points. This quarter, we see an acceleration in our retail scan performance. Through this weekend, when we got the latest Circana data, we're up 3.6%, and that's a 33 basis point market share gain in the quarter. We see that there was a bit of choppiness in this category this year. We had a great strong first quarter. The second quarter was affected by a number of, particularly, climate effects. The Northeast was a little wet and a little cold.
The third quarter seems to be coming back quite nicely, and obviously, we're pleased with our performance. The performance is primarily driven by the success of our super premium brands. We own Mountain Valley in still and sparkling, and Saratoga still and sparkling. In fact, wanna thank the conference for allowing us to put Saratoga as the water of the conference. I hope you're all enjoying these beautiful blue bottles. It's a brand that got a lot of media attention this year through social media. The second thing that's really driving our business is the distribution gains we've had. So we've over 10% distribution gains year to date. In fact, the last reading was over 13%.
That's a metric that Circana reads every period called TPD, Total Points of Distribution, and I believe that distribution is the gift that keeps on giving. So, we are in pursuit of more distribution, and we are quite successful in gaining that, including the launch of Saratoga and Mountain Valley at our valued customer, Walmart, which is off to a great start so far, and we're now present in both glass and PET.
Great. I saw a beautiful Saratoga ad during the US Open this week on TV, which a lot of people seem to be watching. Question on the incremental distribution. One thing that a lot of people look at, I think, is velocities. So you're increasing your distribution, but velocity starts to decelerate. So can you tell us, how do you think about that, right? Is decelerating velocity with increasing distribution something to be concerned about, or is it anticipated and part of the model?
Yeah, when you launch new items, they tend to need to build up trial and repeat. That's the same in laundry detergents or potato chips or any type of category where you launch a new item, and it requires a lot of display merchandising to create household trial. Our case backs are obviously some of the fastest rotating items in retail in America. In fact, the Poland Spring case pack is the number one SKU in the New York area, so we're used to really high velocities. Now, when you launch a premium pack of a six-pack of maybe Mountain Valley or flavored Splash in California or Arrowhead with flavors...
We're not gonna get the same immediate velocity as our high velocity case backs, but what we're obviously seeing in the third quarter is this increasing market share, which is driven by both the incremental distribution, as well as our super premium brands that are having some such success.
Okay, great. So your updated guidance for 2025 looks for a below-average year, which we'll talk about in a moment, but the medium-term outlook is predicated on 3%-5% net sales growth. Can you just talk about the building blocks that give you confidence in that range beyond this year?
Sure. So the retail beverage category, especially in the bottled water space, typically grew around 2-4%. Coming out of the COVID period, some of that had some price influence to it, but there were more normal course velocities and volume that was helping drive that behavior. So we still believe that on a medium-term basis, obviously, this year had some exceptional first half disruptions, one being sort of things we cannot control, like weather, and another area was our largest facility that typically bottles and supplies the Ozarka brand in the Southwest and Southeast was struck by a tornado. So that helped interrupt, you know, what would have been a typical pattern. We believe as we go forward, we still have pricing power within those spaces.
I think we'll probably talk about private label at a later moment, but that kinda helps shape the framework of the 55% of the business. The 45% of the business is a large format distribution that comes across three verticals, as Robert discussed, refill being $2.50, where a consumer can approach a kiosk and vend that water. That's typically grown at low to mid, and in some cases, depending on the season, high single digits. Currently, it's growing around 8%- 9%, so that gives us a pretty strong confidence in that particular vertical. Exchange is a business of similar size to refill, but has typically grown at high single to low double digits.
Both exchange and refill really run off of a razor and blade model, where we are the number one supplier of dispensers sold at retail and online, and through those purchases, consumers create household, bring that appliance into their household and seek purchases of those retail bought water. Then when you get to the largest piece of the direct delivery business, about 45, again, in aggregate, 45% of our company, that's a business that's typically grown at mid-single digits at or slightly at the higher end of our algorithm. When you put together these parts, we still feel and remain confident in that. The direct delivery business is typically a balanced mix between volume from existing and new customer acquisition, as well as pricing drivers. As Robbert mentioned, we control price directly to those customers.
Okay, great. For those newer to the story, can you also talk a bit about the cyclicality of the bottled water business? Would you say that your own business's macro sensitivity differs from what Legacy Primo or Legacy BlueTriton cost exposure might have looked like in the past?
Yeah. So typically, you know, we're not a 25% per quarter type of recognition. We're essentially about 52% middle two quarters, 48% shoulders, and why that happens is when you go through the middle of the year, you get the peak warmth, you get occasion purchases, you get surge purchases with heat or unfortunately, natural disaster-style activities that typically happen in those warmer seasons. But the delivery business has a pretty predictable and regular cadence to the customer's consumption patterns. The exception there being, again, exchange and refill. As long as we continue to sell through dispensers, and we've talked about that in our revised guidance of leaning in there to help support that in the tariff environment, we continue to create households, and those businesses tend to grow throughout the year.
So again, while there are some shoulder season type patterns, water has typically followed a behavior of pretty consistent consumption. When we sign up a direct delivery customer at either a small commercial or a residential place of delivery, we can largely predict that consumption. That prediction helps us really handle our supply chain and make sure that we have stock to be able to handle those deliveries.
Okay. And anything in terms of economic sensitivity?
Yeah, typically, you know, we believe that we have a good portfolio. So again, we talked about refill. That's an entry-level price of about $2.50. Exchange typically addresses an income level that's very similar to water delivery. They just choose to save a little money. They typically have younger inhabitants in the home. And when you get into the direct delivery business, again, excuse me, exchange is about $7.99-$8.50 per bottle on the reuse, and then delivery obviously comes at a premium to that, plus the delivery fee. And both of those last two typically tend to be six-figure incomes, the difference being, again, whether you're trying to save a little money and do it yourself, or you have the time and convenience and the affordability to basically have that delivered.
Okay, great. 40% of the downward revision to this year's sales outlook did stem from integration disruptions on direct delivery. In hindsight, you took on a tremendous amount of change very quickly post-merger, which you guys have, you know, have openly talked about. I'm curious if you could talk about what are some of the key learnings from the challenges that you've encountered?
Yeah, I'd be happy to. We put together two individually great companies that have very similar activity systems. Both produce water, both sell five-gallon. And in putting these together, there's tremendous synergies. As we communicated to the market, we initially said $200 million in three years. As we got more into the detail, we were able to confirm $200 million in year one and $300 million after year two. So we're very excited about the opportunity there. Now, as we went about it, we decided to go fast, and we put together the companies probably a little faster than we should have. We closed 48 facilities through the second quarter. In fact, in the second quarter, we closed 40 facilities. Now, the 48 are 38 depots and 10 manufacturing sites, of which two co-packers.
We also restructured 1,600 FTEs, full-time equivalent associates, and so in doing that, we actually learned that we needed more modular racks, more bottles in the system to be able to meet supply, so we temporarily saw some service issues. Our service, which is usually in the 90s, dropped to low 80s. We had, you know, obviously, we had some consumer complaints, and we were not able to fulfill all the orders, so the good news is that through the end of the year, we'll be adding 42,000 modular racks. That is the equivalent of about 1.7 million bottles, two days of national inventory on the five-gallon front.
With that, we'll be able to have a full day of inventory at the branch or depot, a full day on the road, and a full day or two days at the factory, actually. With two days of racks, you need full racks and empty racks, and that is really a key enabler for us to work through this new optimized lean network. So we see week-on-week improved performance right now in terms of deliveries and service. We're optimistic that we're gonna get it back. The key markets, Los Angeles, Chicagoland, Dallas, that were probably the hardest impacted markets, have stabilized, and we're still working through some of the markets in Florida right now, particularly Orlando, Fort Lauderdale.
But we are very optimistic that'll be stabilized and normalized by the end of the year, and we'll be able to exit that last mile business on a positive note and a growth note. Now, it's also important to say that we have had no disruption on retail. Our retail business continued to run favorably and well, as we demonstrated through our market share growth. It's entirely that integration of that last mile business. So yeah, we've learned that we probably went a little too fast. It's mostly self-inflicted. The fact that there was a tornado, as David explained, didn't help because the team had to deal with multiple issues at the same time.
But we're dealing with it very well, I would say, and I'm very proud of the team and the way they're moving forward with pace and quality approach. We'll keep you posted on that.
Okay, and service levels dropped below 80% in early May, and since recovered to low 90s% as of early August, so where does that stand today, and supply as well? I just wanna make sure you're on track to conclude wave four of the integration around September.
Yeah. Our delivery success rate sits at 92% over the last week. We have added significantly more deliveries and more customers back into the system, so we'll keep adding more and then keep that high level of customer service in place. Simultaneously, we're working on delivery accuracy. Every e-commerce delivery company has a concept called substitution. Substitution is where you maybe order a Sparkletts, and you get a Primo. We're trying to minimize that as well to really get as accurate delivery as possible. If you order 10 bottles, we deliver 10, not eight. So we're working simultaneously on delivery success rate and delivery accuracy as we add more deliveries to the system every week.
Okay, great. And how, you mentioned the team and being proud of the team, would you characterize workforce morale around, you know, all this disruption and the willingness to adapt, particularly as it, you know, relates to new technologies?
Yeah, so, I would say it's currently very good. We had deployed new handheld technology to the Legacy Primo drivers. This was an effort to align our operating systems with the ERP system that Legacy BlueTriton had. So we're moving from Oracle to SAP, and that moves our iPhone-based system to the Zebra handheld. The Zebra is more resilient, particularly in warm and hot climates. It doesn't have to cool down or warm up.
Now, the user interface, the associate interface, was different and new for large part of our workforce, and we've partnered with our IT team to replicate the ease of and the flexibility of the legacy Primo user interface, which allowed for multiple deliveries a week, maybe a Sunday delivery, maybe a delivery at the Home Depot on the way back to fill the exchange rack, to really allow our drivers to be entrepreneurs and have their own P&L, their own region, and be the master of their own destiny, because we work in a commission model. So that technology's been upgraded with now over 22 upgrades and replicates very much the interface that we had with Primo.
And simultaneously, we do a monthly pulse survey, and we actually saw record high morale last period, so we're very pleased with that. With regards to the leadership organization, the top 100 people, we've pulled them all together, had a kickoff for the company, and we're, you know, we're very excited, and the team now is a bit more battle-tested and more unified than we've ever been before because of the experience we just went through. So, you know, there's a lot of good morale. We love our business. We love our brands. We know this is a business that is accretive, that's free cash flow generating, that is going to be very resilient in the years to come.
We have, obviously, all the price points needed to be able to succeed in a growing economy or even a downturn economy with the refill all the way up to super premium. And, you know, with all of the dynamic around tariffs, we see increased interest in our super premium brands. So we're really holding up Mountain Valley and Saratoga as our flagship businesses that the organization's rallying around. So I would say we're very pleased with the progress.
Great. Excuse me. You shared previously that direct delivery churn of 1%- 1.5% was not as bad as you would have expected, relative to the extent of disruption. Why do you think that is, and how does that 1% 1.5% compare to a more normal operating environment churn rate?
Sure. So we believe that when customers choose to quit-
Mm-hmm.
... unfortunately, that's an experience in this particular case that-
... our service disruptions, product supply, and service challenges led to that outcome. Typically, again, we don't have harmonized, unified Primo Brands data, as it takes all of the systems to convert to be able to calculate that effectively. But previously, Legacy Primo, which was the largest of the direct delivery businesses, had an annual retention rate, when excluding first-year customers, of about 86%. And so when we saw, obviously, the lag effect of the quits that occurred in July, and we're still waiting to understand sort of the August feedback, we were pleased. Obviously, it's an unfortunate situation where we don't want to lose any customer, but we were pleased it wasn't to the degree that maybe we had previously expected or it could have been.
I think it's pretty clear from social sentiment online that people were frustrated. We've experienced that in our call center volumes as well. But when you start to look at either public data or call center volumes, based on that service resumption and service improvement, a lot of those leading indicators are starting to decline and improve, and, in that case, we believe that we're largely through what would be the peak sort of period of frustration. And then, that allows us the balance of the year, to continue the digital ads that we have been, going through, as well as the membership programs that we have exclusivity with between Costco and Sam's.
When you look at all of that in summary, we believe that, again, we'll be able to get back to normal levels of retention, and it was probably a two-to-three-month period here that we've experienced, the biggest factors of that lagging indicator.
Okay, great. And to that point, I know win-back programs are the top priority at the moment, but the current expectation seems to be that you can turn your focus to capturing price harmonization in HOD at some point in 2026. So what metrics will you use to assess when is the appropriate time to start on that work? Because I think you'd want to be careful to not do it prematurely, you know, stabilize the customer base first.
Correct. So by either geography or by individual customer, we understand where there's been a frustration point. So when you look across our approximate 3 million users that receive a delivery from us, either at a small, commercial, or a residential contact point, we understand any of those that might have had a service disruption. So when you step back and say, "Okay, a Legacy ReadyRefresh customer would've been charged X, a Legacy Primo Water customer would've been charged Y. Where are they with regard to friction, service, call center interactions?" We can go through all that data. So as we begin to work through harmonization, we would simply prioritize working through that harmonization effects over those who have been largely unaffected by service. We will be more patient.
Obviously, that was a lever we could have pulled at the beginning of this year. As we started seeing service disruptions, we felt that was inappropriate to do. We will not rush to do that because, obviously, the large benefit of this merger was the last mile or direct delivery piece of bringing those large service providers together, and we don't take that for granted, and we wanna make sure that we, as we improve the service levels and improve this customer satisfaction, that we don't have a foot fault with regard to that price harmonization. But that still provides great confidence for where we have avenues to get back to our midterm algorithm as we approach 2026.
Okay, great. Let's shift gears and talk a bit about retail. So can you just talk about, sticking with pricing, your philosophy of managing price gap versus private label? And I'm curious here what learnings you may have gleaned in the Legacy BlueTriton, trade playbook.
We have a portfolio that plays at the best value tier with refill and five-gallon exchange, so that is the best value proposition in the market, and it's. That's a business that usually grows at a high single digit or a low double-digit clip on a normal basis with full supply, so refill was unaffected, obviously, by the integration because it's its own ecosystem. Exchange was somewhat affected, but it's back at the previous stock levels right now, as I was, you know, validating this week, then there's the Pure Life brand, which is really going to be playing against private label as our purified option, so we'll always try to maintain a certain price index versus private label. We take a bit more of a premium price on regional spring, i.e., Poland Spring in Northeast, Ozarka in Texas.
And then, our super premium spring, Saratoga, Mountain Valley, should really be playing at that super premium level. So approximate right now, $2.99 a bottle- $3.49 a bottle. And we feel that with that portfolio of price tiers, we can really win across the entire consumer landscape, which is then evidenced by the very strong market leadership position we have amongst branded water companies, and the fact that we're now the third-largest volume share player in non-alcoholic branded beverage behind Coke and Pepsi. So, you know, we feel that that portfolio is a winning portfolio. Obviously, as we look forward, and this is beyond integration, we will be an acquisitive company. We'll continue to look at our capital allocation strategy and look at M&A opportunities as well to further drive our branded beverage portfolio forward.
Okay. So premium brands are only a mid-single-digit % of the portfolio, but their outsized growth makes them a really important contributor to total company top line. So what are you most excited about in terms of the growth runway for Saratoga and Mountain Valley?
Yeah, so Saratoga and Mountain Valley make up about 5% of our global total revenue right now. But if you look at last quarter, Saratoga's retail scans grew over 100%. It was a social media hit through a celebrity called Ashton Hall, who dunked his face in water. You've probably all seen it, the banana.
... But in general, our partnership with the Golden Globes on Saratoga, positioning that as the more glamorous drink of choice for restaurants, for parties, in a world where consumers are drinking less alcohol, and in a world where three categories are growing. In the U.S., we have water, protein, and energy and growth, and so we're one of three categories that are growing, and it's becoming more and more fashionable to show up with a beautiful blue bottle at a party, for instance, or present that at a dinner table, or drink a blue bottle of water or a green bottle of water at the dinner table in a restaurant. We also have aligned Mountain Valley with the American Academy of Country Music Awards.
Mountain Valley is a brand from Hot Springs. It's sourced at the source itself. And you know, that brand is incredibly popular, not just in the South, it's actually really popular in places like the Hamptons, and Beverly Hills, and North Shore of Chicago. It's a premium brand, but you know, it's available in home delivery and in retail execution. And I would tell you that one of the most exciting projects we're working on is the Saratoga five-gallon bottle. So Saratoga currently is not home-delivered in that format, but we're rapidly working on a five-gallon format to be able to start delivering that, just like Mountain Valley. There seems to be an enormous interest in that, and that should come late in the year or early next year.
All right, great. You set a long-term EBITDA margin target of 25%. Direct delivery is already close to that level. I think retail is around 20%, but I think more of the synergy capture from the deal comes on that direct delivery side, so can you just walk us through the key considerations on getting to the consolidated 25%?
Sure. Yeah, so Primo Brands goes to market as a single segment. However, within the business, a lot of the synergy capture is going to come through the direct delivery system, as we have duplicative branches, duplicative production facilities, duplicative headcount across throughout delivery and call center. So as you look at the business, when we outlined the original guidance for the year before synergy consideration, we had about a 20.2% EBITDA outlook on that. It's only about 20 basis points ahead of 2024's final position on a consolidated basis. So you can. And the original guide then contemplated about 23% full year EBITDA margin when considering synergies. So you could see how much the synergies were the driver of that business.
As we revised our outlook recently to $1.5 billion at the midpoint and 22.2%, again, the large driver there is still going to be the synergy capture across the system. So as we end this year and then look forward to more medium and long-term of advancing toward that 25% goal, you know, just remind, wanted to remind everyone that, again, we've not really taken price harmonization activities. That's one lever. And then when you really start to look at how volume helps our P&L, when you go back to Q1, which was the more normalized performance for this business, we grew top line 3.0%, 4.2% when taking into consideration the leap day impact with that nominal growth. But on algorithm, we were able to grow EBITDA close to 12% and had a nice, I think, over 100+ basis points of EBITDA expansion.
So volume is the gift through the system that really drives that behavior. And then we, again, have really yet to lean in on price harmonization. So we believe that both of those are avenues that allow us to make that walk in successive years toward that 25% goal.
Okay, great. And just relatedly, how should we think about fixed versus variable costs? Like, how... And you mentioned volume is the gift.
Yeah.
Like, how sensitive is the business?
Yeah, so our largest cost drivers, and I'll talk about those quickly, are labor, fuel, obviously diesel being a large product, as well as an oil derivative in resin, because a lot of everything we do comes in a PET format, freight and packaging. So when you look across those variables, over the last several years, we've had fits and starts of different cost challenges, but we seem to be in a very moderate environment, normally most notably on the labor side. You know, kind of in the post-COVID period, we had some challenges there. But when you step back and say, "Okay, when we were in Q1, delivering close to 2.8% of that 3%, non-leap adjusted growth," that was all through volume, and again, that was a large driver.
Again, when we can get back into a volume accretive position where we are not experiencing these service disruptions, we feel that that really helps the bottom line, you know, perform at that point.
Okay, great. And then you stood by the long-term guidance for $1 billion in free cash flow by 2027. Can you just talk about some of the specific initiatives you're looking to go after in terms of working capital improvements to support that?
Sure. So to this point, as we've been bringing the systems together, we've really not addressed a lot of the AR efficiencies that are possible. Over time, AP efficiencies will continue. You've heard Robert talk about we are proactively leaning in on extra inventory to make sure we don't have product supply shortages. So originally, that $1 billion was an approximate 50% conversion of that future state, adjusted EBITDA. Today, even on a trailing 12-month basis, we're about 120 basis points ahead of that schedule. We're at about 51.2. Obviously, since we provided that $1 billion guidance, a lot has changed in the political landscape. The One Big Beautiful Bill really has a lot of avenues for benefits. We've also repriced some of our long-term debt, that has provided interest tailwinds to us, interest expense tailwinds to us.
While we don't control the macro or interest rate environment, we feel like we have a lot of access, both in future refinancing levers, future drivers of EBITDA capture, as well as, most importantly, the areas you mentioned, and really going after the AR efficiencies and working capital elements, notably inventory, where we can get a more normalized state. Again, we feel pretty confident that that's a great opportunity for us as a company to hit that $1 billion goal.
Okay, great. Wanted to talk about capital allocation. So you've got a $250 million buyback that you announced in early August. What are your capital allocation priorities?
Yeah, so obviously, we don't wanna be in a position where we're off algorithm, but clearly, we will prioritize capital that goes into the business that helps drive and focuses on the growth of the top line, whether that's in OpEx form or CapEx form. Great examples of that are we recently broke ground on a brand-new facility for Mountain Valley that will help unlock and some of the constrained supply that we have to sort of feed this growth. Saratoga is not in that position, so we've only invested minorly in things like an extra line and such. So we will continue to prioritize areas and avenues that help stimulate the top line. Second, we believe that obviously we have areas to decrease the overall net leverage of the business.
We started the year around 3.3x have opportunities to reduce that. Clearly, in the case of a selling shareholder, as well as a very opportunistic value chance to buy shares, we've prioritized that in the near term. We do have a dividend policy that you know produces about a $0.40 annual dividend. And then we will consider M&A. Where the company has really thrived in M&A in the past is doing tuck-in acquisitions that are regional or localized home and office delivery businesses. Those become incredibly accretive. We have a long history of consolidating close to 80+ of these over the last five+ years, and they do not require the scale or the effect of the integration that we've gone through of merging ReadyRefresh and Legacy Primo.
So we believe that will still be an area. Second to that, acquisition, we will start to look at other beverage opportunities, but we'll be more patient as we really need to prioritize fixing the business in its current state.
Okay. Just in the minute or two we have left, I just wanted to follow up on the other beverage brands or categories piece. So I just... I'm a bit I think previously you've talked about white spaces like protein and isotonic. And I guess, you know, I think picking the winners in beverages is hard, right? Just like picking the winners in beauty is hard. There's a lot of cool brands out there, but which ones really scale and get to the next level is very challenging. So, I guess when you think about that and knowing it's the, you know, the last on the list and probably a little bit further out in the future, what's the key, right?
How do you pick those winners, or is it just the fact that you've got this captive route to market, that you think that's a key element of being able to take a cool brand, like I phrased it, to scale?
Yeah. Our core brands are all in the water space right now. We do have sparkling and still and flavored, and we look at the category through a lens of healthy hydration. Our mission is to really drive health in the market, and therefore, we would be prioritizing water-adjacent products, so they have functional benefits, potentially flavor benefits, and we call that Water Plus. But we would be less interested in the spaces that have artificial ingredients, artificial preservatives, artificial flavors. And think about, you know, flavored sparkling, potentially isotonic, potentially functional. That's the space we're looking at. But we're also open to the space around filtration and refill, which is a big part of our business, so we're constantly looking at that part of the market as well.
Okay, great. We'll wrap it up there. We're gonna go to a breakout, so please join me in thanking Primo Brands for coming to the Conference.
Thank you.