Good afternoon, ladies and gentlemen. In its nearly 40-year history, Qualcomm has set industry standards, created era-defining technology breakthroughs, and driven the smartphone revolution. Today, as digital transformation is happening everywhere, Qualcomm is reaching beyond the smartphone and looking to deliver intelligent computing everywhere. Their proven technologies have a place in accelerating digital transformation across major industries, and their Snapdragon-branded platforms have the power to drive extraordinary customer experiences. President and CEO Cristiano Amon is an industry visionary. He has diversified the company to become the leader and preferred partner of choice for diverse industries like mobile, extended reality, and automotive. With the Snapdragon X Series, Qualcomm is revolutionizing the PC experience as the exclusive platforms powering the new generation of Windows PC with Copilot+. I am very pleased to welcome my friend, Cristiano, but first, we are going to share a video. Breathe in, breathe out.
Let it all flow away.
Ladies and gentlemen, introducing the President and CEO of Qualcomm, Cristiano Amon.
Thank you so much. Thank you very much.
Thank you.
It's an incredible pleasure and honor to be here. Thank you.
Thank you, Cristiano.
Thank you. Appreciate it. Hello, everybody. Incredibly happy to be here at Taipei for COMPUTEX. This is actually my first keynote here at COMPUTEX, and I'm hopefully, based on what we're doing today, you're gonna be probably see me more frequent, into the future. But we're incredibly excited. This is a great moment for Qualcomm. Hope you liked the video. It kind of represents our view about how defining this moment is for the personal computing industry. The entire video was shot on Snapdragon. Before I start my presentation, I'd like to acknowledge this incredible ecosystem and all of our partners. It has been a great journey to get to this point, and I always believe, and it's been a belief of our company, it's never the job of one company to innovate.
It's really the job of multiple companies to come together and create innovation, and this we have seen that with this great opportunity we have. Thank you for this great ecosystem. This is also graduation day for Qualcomm as a leader in compute. You know, we have been saying that we're changing the company. Qualcomm is changing into a communications company, into a connected computing company, and now bringing really intelligence everywhere. It is great. It's great, it's actually flattering for Qualcomm to come to this new space and prove ourselves as a leader in compute and see all the competitors now benchmarking themselves against Qualcomm. That's kind of incredible, really, for us. We're incredibly proud, and I think as they're talking about us, it's recognition that we are delivering incredible technology to our partners.
We're becoming a leader in compute, and I look at this particular day today here at COMPUTEX as graduation day for that part of Qualcomm. So let's start with the presentation, and the PC is truly reborn. It's a new era for the PC, and that is happening with a combination of Snapdragon X Elite and Copilot+. We're really making history together, and, and the industry is actually taking notice. The Snapdragon X Series and the Copilot+, it's one of the most significant transitions in Windows. Personally, I believe it's as significant as Windows 95. It is changing the experience, delivering groundbreaking AI capabilities, fundamentally changing how we interact with our PCs... And really, it's the industry is not only taking notice, but consumers are starting to take notice right now, because the personal computing experience is being redefined.
Users are now really pushing the boundaries of what's possible across productivity, creativity, entertainment. What's interesting is Snapdragon X and Copilot+ are the only platforms capable of unlocking the full potential of next-generation Gen AI, not only applications, but how we interact with our PC. That's what we see today. I think the whole industry is changing based on what Snapdragon X Elite and the Copilot+ can do, to the point that now the, the overall tendency is saying, many companies are saying, "I'm gonna have this, too," because this is such a profound change. It's all about delivering this whole new experience with multiple days of battery life, unparalleled performance, and the efficiency to accelerate productivity and creativity with pervasive AI. This is happening in a broad way. That's why I say it's a big change.
No wonder, I think we have here on stage those incredible devices. I have been in awe by the number of devices they've all been launching simultaneously with Copilot+, all powered by the Snapdragon X Elite. But the Snapdragon X Elite is a platform that had actually been built for the new generation. We used to call it the next generation PC, but now it is the new generation PCs that are here right now. And not only the platform is being built to create this experience, but it's been optimized for this new workload enabled by Copilot+. And it has all the benefits of running AI directly on a device. Everything that we've been saying, the ability to have low latency, increased responsiveness.
You have incredible personalization as the computer knows you and gets to know you the more you use it, greater reliability, and enhanced privacy. With that, we've seen a number of new possibilities. Actually, I wanted to highlight a few as you look at the things that are now possible. You've probably seen that right now with the great new use cases, they're presented by Microsoft across productivity, creativity, entertainment. The AI transform the interfaces, transforms the workflows. It accelerates content creation by an order of magnitude. The experiences become more context-aware and they're personalized to you. One that we like a lot, which is, which made the PC a communication device, mobile conferencing more and more becomes lifelike. Immersive multimedia is not a feature, it's the standard on a Copilot+ PC. It is designed for security.
You see the emergence of hybrid AI when the AI in the cloud and the hybrid AI on the device are working together as one. You see a revolution how you think about developer innovation in many of the elements of a convergence in mobile and PC. The only one I didn't talk about it, that's on this page, is, and of course, multiple days of battery life. This is, I think, the Qualcomm signature capability, given our heritage of operating with battery-powered devices. All of this that is happening, I think in this whole presentation, the money slide is this slide. This is the money slide, which is just on the first wave, you see incredible devices, and that's just the first wave. 22 Copilot+ PCs, powered by Snapdragon X Elite and Snapdragon X Plus.
They were announced from leading global OEMs, includes Acer, ASUS, Dell, HP, Lenovo, Microsoft, and Samsung. Couple comments. Number one is what we said: Copilot+ can come to life today because of Snapdragon X Elite, Snapdragon X Plus, and the ability to develop this platform to this moment. Second, there is a Copilot+ PC for everyone. The wait is over, and that's what I say, next generation PC is now the new generation PC available today. But that's just the first wave, and it's incredible, but there's more. Snapdragon X and Copilot+ are coming to all PC form factors. Qualcomm is now in this neighborhood to stay. We're not going anywhere, and we're very happy to be working with our partners in all the different form factors, for the industry. And this is incredibly exciting because PC is truly reborn, and that's a great transition.
Now, as we go down the presentation, there's something else we wanna talk about, which has come as part of this incredible transformation to the PC, but it's, it's a good story. It's really a good story, which is we're restoring performance leadership to the Windows ecosystem. So if you step back, the Snapdragon X Elite and the Copilot+ really establishes overall industry leadership in personal computing. And within the process, you see not only the innovation and performance leadership clearly now belongs in the Windows ecosystems, with completely new AI capabilities, completely new experiences, and basically it becomes the platform where innovation is happening. And this is a very big deal, and there is no better person in the whole industry to tell you what it actually means.
I would like to share a quick word from our dear friend, Satya, which was so kind to create this video for us.
Thank you so much, Cristiano. It's great to be with you at Computex, especially at such an important moment in the history of technology, where every layer of the tech stack is being transformed because of AI. As you said, the PC is being reborn, and it's changing what consumers can expect from their devices across productivity, creativity, communications, and entertainment. Last month, we announced Copilot+ PCs, the fastest, most intelligent Windows PCs ever built. They represent an inflection point for our entire industry, and it's only possible because of the partnership with Qualcomm. More than 20 Copilot+ PCs powered by Snapdragon X Series are already available for pre-order from both Surface and other device partners. They deliver exceptional battery life, leading performance per watt, and the world's fastest NPU for laptops at 45 TOPS.
They make possible breakthrough experiences like Recall and Cocreator, and everything developers will build with the new Windows Copilot Runtime. I cannot wait to see what customers do with these capabilities, and I'm greatly looking forward to how we continue to build this new PC era together. Thank you so very much.
Thank you so much, Satya. We couldn't be prouder of the partnership and what we've accomplished together. I'm gonna tell you more about our partnership with Microsoft during today's presentation. Look, as we look into this, and we've been talking about X Elite and Copilot+, we need to talk about what is gonna be at the center of this experience, which is the generative AI revolution. And what I like about this, we've been talking about this a lot. It's really changing all the devices, and it is evolving on the devices in the cloud in different way, but it fundamentally really changing how we work with our devices, and especially on the PC, how we work with the PC. The impact will be significant.
The AI use cases that we now look at them today, and we find them very interesting, they will actually become indispensable for both personal and business applications. One thing's gonna be different about this new PC: unlike the past, your Windows PC will get better over time. I want to show you a video of what is possible as we think about Gen AI changing the computer interface and the capabilities of those devices.
You seem busy right now, but Elite Care Appliance has diagnosed the issue with your dishwasher. Would you like me to handle this while you're at your client lunch?
Although, if the repair cost is close to our budget for a new dishwasher, let's replace it.
The repair cost is reasonable, but it's within 10% of the cost of a new dishwasher.
If they can match the price on the one Laura sent to me last week, make the purchase, schedule it, and message Laura with the delivery date.
I really love this new song. Is it a good one for our lesson?
This is a great choice. It'll help with the chords you've been working on. I'll remove the guitar track so you can play along. Ready to go? That sounds great. Let's work on your finger positions. Nice progress. Keep working on these chords, and you can check in with me anytime.
Alex said he wanted to meet today. Find 30 minutes on our calendars and send him the latest budget spreadsheet. Hi, everyone.
Hey, can all hear me?
Just let me know if I need to go on mute.
Let's get started.
It's official. We've moved the launch from New York to Seoul. Video is the number one. Let's look at that.
Drop in the new cityscape shot.
We found a great reference. It's brighter, more joyful.
I love that. AI assistant, replace the product shots with the ones we got yesterday, then send a link of the latest draft. Let's move on.
Look, it's really great, and I think the idea here is to show some of the things that are starting to happen. They can happen, but the interesting thing is we're just at the beginning.... We're just at the beginning, and it starts with Snapdragon X and the Copilot+. Copilot+ PCs, powered by Snapdragon, are the fastest, most intelligent Windows PCs ever built, with AI integrated throughout the system. And this whole AI experience, we talk about it, it was thought it was the right time to talk about what is behind all of this in the Snapdragon X Elite, which is the NPU.
You know, I can't tell you how much I like this, because actually, it NPU that we innovated within Snapdragon, and it came to life with a number of use cases with the Copilot+, to the point that its processing capability, especially the efficient processing capability for AI, is what made it that Copilot+ could actually only run right now on Snapdragon X Elite. It became a term that the entire industry is now talking about it. We really like it. It's an incredible position to be in, to come to new industry with a new technology, and everybody's now wanna benchmark about this. But the good thing is not about the benchmarking. The good thing is what actually enables. And when you think about Copilot+ and AI on device, the AI needs to run all the time.
It needs to run all the time, all day long, and from use cases like image generation to the some use cases, they're always gonna be in the background. So with Snapdragon X Elite, we're delivering the world's fastest NPU for laptops at 45 TOPS, but it has also the leading performance per watt. Interesting that people wanna talk about TOPS, but they also need to talk about watts, because it's actually very, very important. And one thing that we did, because AI is so transformative in Windows, we actually, when we're talking about different tiers and price points for laptops, we decided not to compromise on AI. So both the Snapdragon X Elite, as the X Plus, have the same AI capability for that experience. But exciting thing is really when we talk about performance per watt.
So not only is the fastest, but it's the most power efficient, and here are some of the metrics for you to see. It's 2.6 times the performance per watt versus the M3. It is 5.4 times the performance per watt versus Core Ultra 7. So this, it's very important because for you to actually have the benefit of this new, intent-based, proactive OS that is helping you all the time, the AI needs to run continuously. And you have to have three dimensions: speed, power consumption, and of course, thermals, especially for a, a laptop. So it's interesting. I also wanna show you an example what that means. So we run this case, I wanna show you. Thinking about AI running all the time. Sustained NPU performance, 1 hour of continuous usage.
Once the Snapdragon X Elite has 5x the performance, you can see the thermal image, which shows the difference temperature at the device and how you think about cooling and everything. Now, this is just one of the many examples. There are some great videos out there. I actually encourage you to check a video that was presented by Microsoft, I believe it's on LinkedIn, that shows on AI running on a GPU versus running on X Elite NPU. The difference in temperature is 20 degrees Celsius, which is very significant. So speaking of Microsoft, and I told you I'll mention more about this great relationship we have with Microsoft. This has been an incredible partnership, and we have been on this journey since the beginning of Qualcomm building devices for the Windows ecosystem.
We have to do a lot of work together to get to this point, and it's a big transformation moment, not only for Qualcomm, but also for Microsoft. This partnership was actually designed... We work together as one team to take intelligent computing to the whole next level. To tell you more about it, I would like to introduce on stage Pavan from Microsoft, our great friend and partner. Please welcome, Pavan.
Thank you, Cristiano. It is lovely to be here.
You know, give me a hug, man. This is a big moment.
It is. Absolutely.
Thank you.
Yes.
It's, it's really incredible. I've, as I said before, this is a great moment for us. I know it's a great moment for Microsoft as well-
Absolutely
...for the Windows. So why don't you tell everybody about it?
We have an incredible partnership together. That is for sure, Cristiano, and I'm deeply grateful to be here with you all at COMPUTEX today. It is tremendous to see the energy in the room. Microsoft just announced a new category of PCs for AI that we call the Copilot+ PCs that you just mentioned, and we're very excited that they are coming first on the Snapdragon X series processors. As you mentioned, Cristiano, these are the fastest, most performant, the most intelligent PCs we've ever built. We've had the deep collaboration with Qualcomm through the entire generation to build these Snapdragon X series of chips, and we're thrilled to not only have done this at the device level, but have done it at the silicon level, at the OS level.
In fact, as you know, we rebuilt Windows 11 from the inside out to take full advantage of the power and efficiency of Snapdragon X processors.
Look, I really like to talk about this partnership, especially how this whole been built from the ground up. So we talk about this technology, we talk about revolutionizing the PC with Copilot+ PCs, but what does the user experience look like?
Yeah, that's a great question. First, these are simply outstanding PCs. Users will experience just incredible speed and responsiveness of the machine, and like you mentioned, just great battery life, something I think customers expect from their modern devices today. And that's because the Snapdragon X Series has powerful CPUs and powerful NPUs with the incredible leading, you know, 45 TOPS you talked about, but very importantly, at industry-leading efficiency levels. When it comes to AI, we've set out to make computing radically more human and more natural. Recall that you mentioned earlier lets you search what you've seen on your PC semantically, just the way your memories work.
It's incredible.
Cocreator in Paint lets you generate, you know, real-time images by drawing with AI. Restyling photos lets you turn your PC into your own assistant photo editor. I love Studio Effects. You know, they let you add effects from Voice Focus and Portrait Light. They bring your camera and mic and audio system to life. In fact, Teams and Zoom and WhatsApp are using them today. The power and efficiency of Snapdragon X allows us to do all of this on device, which means faster response times, better privacy, of course, lower costs, and we're doing all of this in a way that reflects Microsoft's commitments to responsible AI principles.
How are developers, now that they get these incredible machines, how do they take advantage of Snapdragon and Copilot+ PCs?
Yeah, developers, I think, are central to how we think about the future of the PC ecosystem. For sure, they've been a place of strength for the Windows ecosystem. And for us, when it comes to developers taking advantage of it, one of the things that we built was the Windows Copilot Runtime. The Windows Copilot Runtime allows developers to access all of these new AI capabilities we've built into Windows. And at Microsoft Build, we highlighted how some of our developers, DaVinci Resolve, CapCut, for example, are using the Windows Copilot Runtime and the Snapdragon NPUs to give creators faster, more powerful tools. I found that very, very inspiring. We're particularly excited about the work that we're doing with Adobe, bringing the Creative Cloud experience-
Yes
... native to Copilot+ PCs. Of course, with our new Prism Emulator, every app will run great on Copilot+ devices. The Windows Copilot Runtime, that Satya also referenced, gives developers access to this library of APIs for accessing over 40 on-device models. That includes Phi Silica, Microsoft's small language model, built from the powerful Phi series of models. What's really exciting for us with the Snapdragon X Series, it is that it's the first platform on Windows that has this state-of-the-art SLM built in, you know, into the operating system, built into the product, custom-built for the NPU, shipping out of the gate. And so on, in my mind, this is just the start of the journey.
I agree. It's just a start. But it's not, you know... It's all about incredible devices, and Snapdragon is powering Surface devices.
Yeah.
Can you tell everyone what you're actually bringing out in Surface?
That's, that's absolutely right. We have a new Surface Pro and a new Surface Laptop, powered by the Snapdragon X Series, available for pre-order now. For us, they are the most powerful Laptop and Pro we have ever built, with the longest battery life we've ever had. They're packed with a whole bunch of new features. I'm very proud of the work that the team has done. Everything from, you know, OLED HDR display to the new Flex keyboard on the Surface Pro, so you can work detached. And of course, as you'd expect, Copilot+ experiences are great on a Surface, including a lot of the creative experiences you shared earlier that take advantage of both touch and ink. We've worked closely with Qualcomm to engineer-
Yes
... this product over the last couple of years. We're deeply grateful for it. And really, in my mind, Snapdragon X Series gives them the power and efficiency they need to shine. As you know, Cristiano, both Microsoft and Qualcomm are committed to an open ecosystem. We have lived this value and principles through our partnership with a wide range of devices, the very ones you showed earlier. We're excited that it's not only Surface, but all of the Snapdragon X PCs are coming from a wide range of leading OEM partners. I myself have been using the devices for the last few months, and I can't wait for all of our customers to get their hands on them on June 18th.
This is an incredible story. I think, Pavan, we're so happy and proud of this partnership. Thank you for being with us on this journey. I can't thank you enough for being here with us, and we're super excited about this new Copilot+ transition of Windows.
Thank you very much, Cristiano. Thank you for the partnership. I'm grateful for it.
Thank you.
And then, just one last thing, if you wouldn't mind. I absolutely love those shoes.
Oh, we're gonna send you one.
You are rocking those Copilot ones.
We're gonna send you one.
They're fantastic.
It's a Snapdragon and Copilot+. Thank you. Look, it's a great story. We can barely contain our excitement about the incredible things we can do together, but we have more to tell you. We talk about performance. In Snapdragon X Elite, one of the jobs that we wanted to do is to actually bring performance leadership to the Windows ecosystem. The X Elite starts by being the new performance leader for Windows, and it's about delivering the experiences without sacrificing battery life, but also create a whole new experience on multi-day battery life. The data shows. So this is how we talk about performance. Oryon CPU is 51% faster at ISO power, and it matches competitor peak performance at 65% less power.
I think this is an incredible achievement that allow our partners and Microsoft to build those incredible devices with this whole new experiences, innovating also on form factor, innovating on the experience of the battery life, and have everything incredibly fast. So while the X Elite is the new performance leader in the Windows ecosystem, that wasn't our job. Our job is to bring leadership overall to the Windows ecosystem in the Copilot+ PC. So X Elite is the new performance leader, period. So comparing against the Apple M3: 2.6x superior NPU performance per watt, 2x the NPU performance, 35% more memory bandwidth, which is incredibly important for AI, 28% multi-threaded CPU performance, and battery better life, video is one example.
So this is incredibly exciting time, and for Qualcomm, it's really an incredible position for a company that has never got any credit for being a computing company. But I think to come in with X Elite at this transition of Windows and being the performance leader is a great position for us to be, and it's very encouraging because this just the beginning. But rather than you hear about me talking about the chips and the performance, I think we're about time we need to talk about the experience and the devices. And because we're really reimagining some of the experiences on the PC, delivering them today, and we're gonna have a number of incredible partners coming on stage.
I'm actually gonna start by welcome a great partner, which he has been a great engineering, company, has been a company with a lot of innovation in the PC, which is ASUS. I'd like to welcome S.Y. Hsu from ASUS onto the stage. Please, welcome. Thank you so much.
Thank you very much.
I really appreciate it.
You're welcome.
Thank you. Thank you.
My pleasure.
Great to have you here with us.
Yeah.
Thank you.
Hello, everyone.
Hello.
At ASUS, we have been huge admirers of Qualcomm's innovative mobile chipsets, especially the cutting-edge Qualcomm Oryon cores and the powerful NPUs in the Snapdragon platform. These advancements have resulted in many incredible products. At ASUS, we believe in empowering users with choice. That's why our Snapdragon X Elite-powered PC lineup caters to demanding professionals seeking the absolute best performance. We have also included the Snapdragon X Plus option for mobile users who prioritize exceptional battery life. Two weeks ago, the ASUS Vivobook S15 became our first AI PC. The built-in AI engine unlocked incredible AI experiences, supercharging tasks like photo editing, video creation, and more, all while providing enhanced security and privacy. We have meticulously designed our system to maximize the potential of the Snapdragon X Elite while maintaining outstanding efficiency. This includes leveraging Qualcomm's pioneering work in power efficiency.
For example, our Vivobook S15 boasts a powerful 70-watt battery, allowing users to stay productive all day without needing to be plugged in. Snapdragon X Elite also unlocks incredible AI experiences. We are working on features like AI-powered noise cancellation for video calls, real-time background replacement during video conferencing, and smart object selection in photo editing software. We are also exploring AI-powered content creation tools and intelligent assistants to streamline workflows. A great example is our ASUS exclusive apps, StoryCube, the smartest, most convenient, and powerful way to manage your digital assets. Our collaboration with Qualcomm is just the beginning of this exciting journey. The future of personal computing is set to be incredible, and ASUS is proud to be shaping it with Qualcomm. Thank you very much.
Thank you, S.Y. Thank you.
Thank you.
Thank you so much.
Thank you.
Appreciate it. Thank you. Those are really incredible devices and experience. Thank you again, ASUS. And I am gonna pick up the pace here because we have a lot to cover. I need to ask you one important favor: Don't leave before the end. We're gonna have something funny and interesting at the end. So if you get tempted to leave it, I'm gonna do everything to finish on time, but don't leave it. Wait until the end. Well, we talk a lot about battery life, so let's keep talking about battery life because exactly, it's a big deal. Let me show you what that means. So X Elite breakthrough battery life, when you look about video playback, video calls, video streaming, you can see some of the metrics. This is a comparison against the Intel Ultra 7: 60% longer video playback.
Video calls, which we do a lot, 70% longer. Video streaming, 2x longer. Let me show what that means. We're gonna show you an accelerated video of what actually 2x battery life means. Okay, it is, you know, at the end of the day, when you look at all the different specs, this is really what it matters. Temperature matters, battery life matters, and real performance matters, and I think that's very exciting, I think, for users. Let's continue to show great devices and experience. There's another great partner that we have here with us. There's another great company that have embraced the innovation of AI, the Copilot+ and Snapdragon X Elite. I welcome on stage Jason Chen from Acer.
Hi, how you doing-
Thank you.
Mr. Chen.
Very happy you're here with us.
Well, I don't have the comparable shoes.
I will get you one.
Oh. Promise. All right. Hi, everyone. Good to be here. I'm happy to be here, and I'm delighted to be invited on the stage today. Acer has a long history with Qualcomm and the business relationship already. For the new AI era, we're excited to work with Qualcomm to build our next and the real AI PC, Copilot+ PC, with Snapdragon X platform. This product will be up to 26 hours of video playback, 14.5-inch touch screen, and exclusive Acer AI apps, including audio, video, video conference, whatever the previous or previous speaker talk about, we have them all. Acer is focused on evolving the user experience for PC usage, usage model. We're excited about enhancing that user experience using Snapdragon X Elite, especially on the power consumption area.
As I talk about that earlier, 26 hours for video playback, and we are very happy to introduce Copilot+ PC on our flagship, Swift, sleek design laptop PC. This is just the beginning. We look forward to continuing and expanding Acer and Qualcomm's partnership, paving the way for the next era of computing industry. Thank you, everyone. Thank you.
Thank you. Thank you so much, Jason. Really appreciate it.
Shoes.
I'll get you a shoe. I think there's a lot of people asking, and we may start that business. Maybe another diversification opportunity, I think, for Qualcomm. Thank you again. Thank Jason and Acer. Well, one of the obvious things that we've been busy at work with Microsoft is to make sure that you have all of your apps better and faster in those PCs. We've been very busy working with the entire ecosystem, getting many apps optimized natively on the new instruction set for X Elite, and the results be really incredible. The message here is all the apps that you use are here, and you're gonna be experience them never before with not only incredible performance, but new AI experience. It includes everything you would expected. Of course, of course, the entire Office 365 suite, Google Chrome, Spotify, Zoom, many more.
I think this is a process that we wanted to get to this day, not only having the Windows you know with all the apps you use, but this whole new experience enabled by AI and the Copilot+. Now, we talk about apps, and we talk about speeds. One thing that is often used to determine speed of those devices is web browsing. So we thought it would be a good day, today to show you, as those devices are now launching, how the web browsing really works on X Elite. And I wanted to present this to you, I wanna describe it. It is the fastest web browser in its class. Some statistics: versus the Ultra 7, 20% faster on Chrome, 57% faster on Edge. Against AMD, you see 39% faster, 35% on Edge.
Look, web browsing is one of the things we do every day, so it's about really delivering speed on every single use case. Now, as we talk about applications, one of the things I wanted to show is some of those applications that are being developed using the Copilot+. You know, we talk about the capabilities of the platform. We talk a lot about this NPU engine, and then how, as a developer, you can come up with some new use cases that actually go into a very specific example to all of you.
So I specifically picked this example I'm gonna show you next, because when we started this, one of the first things we did with NPU in terms of dealing with voice and noise, you remember the launch of Windows Studio Effects, that you're on a Teams call, and you can significantly eliminate any background noise.
... But I wanted to show another example of that, of the NPU in action. So we have, an application here for you, which is djay Pro, that has been using the NPU to isolate different components in the music and show what it actually means. Take a look. This is really cool.
Hey, it's DJ Angelo from Algoriddim, creators of the award-winning music mixing app, djay Pro. On Snapdragon X Elite, Windows users can expect unprecedented precision and low latency when performing live. The dedicated NPU sets new standards for speed and audio quality for the most demanding tasks, like our Neural Mix source separation technology, allowing DJs to isolate and manipulate vocals, drums, and instruments of any song in real time for endless creativity.
Baby, I'm addicted. You're addicted to wanting. I-
This is the best experience of djay Pro on Windows laptops, made possible thanks to Snapdragon X Elite.
That, that's pretty cool, and we thought it would be, like, a great example to show the NPU working. Now, let's continue talking about our great partners and great devices. The next partner I wanna welcome on stage is actually also a personal friend. Besides being a great partner, he's somebody I have a lot of admiration to. I think we, we meet a lot. We discuss about things in the industry, and he's a great friend of mine. I'm actually very proud to be also his partner. I'd like to welcome to stage Enrique Lores, the CEO from HP.
Thank you so much for being here.
Do you give me a hug?
Yes, I'll give you a hug. Of course, I'll give you a hug. Thank you so much for being here with us, really appreciate it. This is a great time for the industry, and I thought you and I will have a conversation, especially as you think about those great devices. So when you look of your customers, what are your thoughts on this new AI, on the Copilot+, and how will it actually benefit organizations as we enter this new area of innovation?
Sure. So first of all, let me thank you for having me on stage and share a bit of my personal feeling. As you, I joined the industry many years ago as an intern, and when I look at the opportunities that we have to disrupt, to innovate, to create new things, I have the same excitement or more than I had 34 years ago when I joined.
Fantastic.
I think this really summarizes the amount of change that all of us are seeing. I think when we talk to our customers about the opportunities this creates, it's clearly very disruptive. Because from one side, we see the incredible opportunities to create productivity that this brings, and at the same time, the opportunities to provide flexibility to the employees that want. That's what is unique about this opportunity that we have ahead of us, and it is really not something that is gonna happen in the future. It's something that is happening today. For example, we have been working with Deloitte, one of our largest customers, during the last months to build an AI model that is gonna be integrated into the AI PCs that we are building.
And in the models we have built, in the testing we have seen, they are able to save up to 100,000 hours of work that they will be able to return to their employees to either do more work or do something with their lives. But this talks about the potential that these products have, the potential opportunities that we have, and why we are so excited about this.
Everybody needs to get this new PC. It's incredible. So look, thank you for sharing this with us. Now, what this launch of the AI PC actually means to HP?
I think we are all in behind this, this new launch, and I have to start by thanking Cristiano and his team, because I remember when you called me three years ago and tell me, "We are working on this. Would you guys, would you guys be willing to work with us?" I said, "Yes, we are in." And I have to say that the Qualcomm team has delivered.
Thank you.
They have delivered on the commitments they made on performance, battery, improvements. They have addressed the limitations that they had in terms of application compatibility. Thank you for the work you have done. We are so in that we really think that this category of AI PCs is gonna represent up to 50% of our business three years from now.
Incredible.
In fact, the second half, we expected about 10%, but this is clearly something that we will never be able to do alone. It requires the industry collaborating, and I think you see today, during today, that clearly all of us are behind this opportunity because we see the opportunity to disrupt that this really creates.
Thank you so much. By the way, everything you said, just make us even, I think, more committed. We're incredibly excited of being in this situation today.
Thank you.
And we would not be here without your trust, and your partnership, so I really appreciate. Thank you. Thank you. Big time, thank you. So now, what are the key advantages of your portfolio, and what actually excites you the most about this technology and this product?
... Thank you. So this is one of the last products that we introduced, the first product that integrates the Snapdragon device. Before I talk about the product, I want to take this opportunity to thank the team that has built it, because it's, we have a very strong team here in Taipei. They have been working on this product. They are actually, many of them are in the room, so thank you, guys, for the work you have done. Big thank you. Actually, I should have said, "Thanks, guys and girls." Both of them have contributed to this.
Yeah.
Really, this is our first-generation product. We decided to take a different approach and design it from the ground up. We thought it was important to redesign the full make, the full board, to really be able to bring the characteristics of Snapdragon alive, and we have achieved that. We have the lowest battery consumption. We have measured up to 30 hours, as you know.
Fantastic.
We really, our products are being really acclaimed by the industrial design. You can see how slick it is, and really brings all the characteristics of thermals that Cristiano was mentioning before. We are really excited about this new product, and again, we want to thank you for the collaboration, bringing it to market.
Thank you so much.
Thank you.
Really appreciate it. We should take a photo together-
Yes
... with this great product. Don't forget to buy. Thank you so much.
Thank you, Cristiano.
It's really a pleasure.
Thank you.
Thank you again for everything.
Thank you.
Thank you. Thank you, Enrique. Look, it's, it's really great, and I wanted to kind of repeat, at the end of the day, it's by companies, great companies working together, we actually can accomplish great things. Let's continue talking about experiences, and I pick a couple of different examples. I show you the last, djay Pro, but I wanted to show you some other example of an application of those make full use of the technology and AI available at the Copilot+ PCs. Let's take a look at creative apps. DaVinci Resolve is a pro-level video editing app, and what can be achieved and how fast can be accelerated using the Snapdragon X Elite NPU.
DaVinci Resolve combines editing, color correction, visual effects, motion graphics, and audio post-production in one software tool for amazing creative results. You can collaborate with others in the same project in real time, and you don't have to switch applications. Used by most top film and TV productions, millions of creative pros depend on DaVinci Resolve. We also offer a fully featured free version as well, allowing anyone to use Hollywood-quality software for their video editing. DaVinci Resolve Studio, the paid version, includes a suite of powerful AI-oriented features, with some optimized for Snapdragon X Elite's NPU. Things like Magic Mask for near-instant object tracking, rotoscoping, AI smart reframe, or super scale image enhancement. For example, with the NPU-accelerated Magic Mask, Snapdragon X Elite was 4.7 times faster than a premium 14-core Windows processor with integrated GPU.
We look forward to more performance optimizations in upcoming releases and are really excited to see what our customers do with these new machines.
That's another great example, and especially when you think about ideation. How much do you wanna do ideation using the processing capabilities on the device? Let's continue to talk about great partners and great devices, and the next one I'm gonna bring to you is gonna be a video. It's a very special partner. It's a partner that is as much associated to us as our entire history as a company. It's a partner that's really inseparable from Qualcomm. We're very proud of this partnership. I would like to welcome Won-Joon Choi from Samsung that wants to share a message with you.
Thank you, Cristiano. I'm excited to share about Qualcomm and Samsung's vision for greater innovation. Together for 30 years, we explored the new frontiers, overcame challenges, and introduced new ways to connect and communicate. For 30 years, we have defined and delivered premium mobile experiences. Through this strategic collaboration, we have developed new technology for billions of users around the world, and I'm even more excited about the future we'll bring together for many more years to come. Our efforts to democratize Galaxy AI has enabled barrier-free communications, boundless productivity, and new levels of creativity. As we have done with the Galaxy S24 series, the world's first AI phone, we take our next leap together in PC with the Galaxy Book4 Edge. The Galaxy Book4 Edge is the first PC of its kind with the next-generation AI optimizations, harnessing Snapdragon X Elite's industry-leading AI processing power.
Its NPU and Qualcomm's Oryon CPU set a new standard. It truly opens up unlimited possibilities in your life through the power of AI. With this launch of Galaxy Book4 Edge, we are bringing Galaxy AI to more devices across the Galaxy ecosystem, and it goes beyond PC. The Galaxy AI ecosystem brings together Galaxy devices and provides a truly connected, seamless AI experience between your PC and your Galaxy smartphone. This is what Galaxy has been committed to since the very beginning with our open collaboration partners like Qualcomm. We can't wait for you to experience the powerful performance and suite of Galaxy AI experiences with the Galaxy Book4 Edge. Thank you.
Thank you so much, Won-Joon, and our great partners at Samsung for all that you're doing with X Elite and building great devices. Okay, so now we're gonna talk about developers, because this is also changing the opportunity for developers within the Windows ecosystem to take advantage of this incredible AI capabilities and the performance of the Copilot+. So there's something new here, and we actually announce at simultaneous with the launch of Copilot+, the Qualcomm AI Hub for PCs. The Qualcomm AI Hub has over 100 pre-optimized AI models ready to be deployed. You can bring your own model and get that model ready to run into the device, and it provides, as it gets optimized, 2x faster inference running on those devices.
This is enabling developers to go quickly create incredible applications using AI, and we could not think of a better one to show you today of this example of this developer that actually created the app using the AI Hub. It provides an accessibility app that helps more people use modern computing, and the NPU in action provides the performance benefits. You should see it.
At Cephable, we want to create a world where anyone can walk or roll up to a piece of technology and control it in a way that works best for them.
Post. Type, "Happy International Day of People with Disabilities.
With the Cephable app, anyone can use face expressions, head movements, gestures, adaptive voice controls, and more for Windows and any apps or games. Our AI neural networks that run on device deliver more accurate results and a customized user experience. By tapping into the NPU of the Snapdragon X Elite, we created the fastest and most accurate version of Cephable yet. Using Qualcomm AI Hub to convert and test our models, Cephable was running on the Snapdragon X Elite NPU in record time. Cephable will process more frames per second for faster and more accurate interpretations of head movement and face expressions. The Snapdragon X Elite runs Cephable's AI faster than an Apple M3 or even a discrete GPU from NVIDIA. Since the NPU takes on the AI workload-
Scroll down
... CPU and GPU can focus on other apps and deliver faster performance and longer battery life. We can't wait for our users to experience Cephable on PCs powered by Snapdragon X Elite and see what new experiences have been unlocked for them that were previously unattainable.
That's great, and I think what I like about this example is not only the application, but also the fact that it was quickly developed using the AI Hub. And I think there's an opportunity for us to see many apps that's gonna make use of the Copilot+ and the AI capabilities of X Elite to create whole new different user experiences. And when we talk about accelerating development, we also launch the Snapdragon Development Kit for Windows. You can pre-order today. It's available on June 18. We're tracking the pre-orders. We're very excited with the numbers, and we will enable developers to create and optimize apps and experiences for those platforms and all those incredible devices. They are gonna be in the hand of consumers, and that's, as I said, that's just the first wave.
So as we look at everything combined, when we talk about the performance, we talk about battery life, we talk about the applications, we talk about some of the AI use cases, but at the end of the day, we need to start thinking about how are we gonna create whole engaging experiences for users as we upgrade the PC to this new generation? And I wanna bring on stage a company that has also been with us on this journey. Actually, one of the first ones to make the bet on Qualcomm's ability to create a lot of innovation, especially what will lead to the Copilot+. I'd like to welcome to the stage Sam Burd from Dell. Thank you, Sam Burd.
Hey, Cristiano.
Appreciate it.
Good to see you, man.
Well, give me a hug too, man.
Yeah.
This is great.
Thank you.
This is a great opportunity. Thank you.
Thanks. Hey, great to be here at COMPUTEX. It is definitely the place to be, as there is no question that the AI PC revolution is here. And as you've seen today, the AI PC experience that Cristiano just talked about is gonna enable users to solve problems faster, jumpstarting a whole new era of productivity and efficiency, where the killer app is saving time. Something I could use more of, and I think we could use even more of in this, in this keynote, and that's why... Oh, you guys didn't help me on that one. Come on! Okay, thank you... Hey, thanks. Thank you very much. Hey, so that's why Dell has gone all in. We have built a comprehensive portfolio of AI PCs, from gaming, premium consumer PCs, to mainstream business laptops, powerful workstations.
We just added five new AI PCs powered by Snapdragon X Series processors. Gotta say, these new devices offer blazing fast speed, groundbreaking battery life, and pretty outstanding AI performance. If you take a look at our XPS 13, our thinnest, lightest XPS now delivers multi-day battery life with what we believe will be an industry-leading, up to 27 hours streaming. Pretty good, right? You like that? Yeah. Now, with its sleek, iconic design and ultra portability, this gorgeous system, paired with Snapdragon X Elite, creates an amazing device. And in my slightly unbiased opinion, I would say it's the best one on this beautiful, rack over here. Created by the best engineering team, not to use some hyperbole after Enrique was here, but, the best engineering team with, some of the best partners on this island that I see in the audience.
Thank you for your support. Hey, and that XPS 13, what's really incredible is it can run Llama 13B on the device. That's a 13 billion parameter AI model running locally, bringing AI to your data. You think about it, having that kind of AI power on the device is a really big deal. It means smarter, better experiences on the apps that you're gonna use every day, like Copilot+, accelerating creativity, collaboration, innovation, and ultimately, productivity. So in closing, we share a common vision of delivering, and building, and enabling next gen experiences that are gonna make the AI PC a true digital partner, helping everyone, everywhere, unlock their potential today.
When you step back and really think about it, the PC was absolutely made for this moment, and I'm super excited to be working with the people in this audience and the incredible ecosystem here to lead the way. Thank you very much.
Thank you so much, Sam.
Hey, thank you.
I really like what you said, "The PC has been waiting for this moment." This is great. Thank you so much.
Thanks for the partnership.
Thank you for the partnership. Appreciate it. All right, let's continue. I know we're just a few minutes over. Don't leave. Don't leave. You need to wait till the end. I talk a lot about Snapdragon X Elite, talk a lot about Copilot+, but there's one thing that is also unique to Qualcomm, because where we came from. In addition of all those capabilities we talk about it, this is also a Snapdragon. It's the same set of suite and of technologies that made Snapdragon the mobile leader. When you buy the X Elite PC, you also have the best of Snapdragon that only happens on Snapdragon. Snapdragon Connect, with some of the fastest speeds of 5G or Wi-Fi. Snapdragon Sound, with incredible immersive audio.
Snapdragon Secure, Snapdragon Sight, and now Snapdragon Seamless, which is easily moved between your devices, between Snapdragon. And on Snapdragon Sight, it's the first PC with integrated always-sensing image signal processor. So this is incredible. It will create new opportunities, and it's gonna be a great example of mobile PC conversions. So as I get to the end of the presentation, not yet, but I wanna talk about, one great use cases that I wanna make sure was not absent in this whole conversation. Because, as we said in the beginning, we're actually coming to this ecosystem to bring a lot of innovation to stay, which is gaming. Gaming on Windows Copilot+ with X Elite. X Elite's a full-on gaming platform for Windows, and we have spent a lot of time with many, many partners, about the gaming experience.
Many of us will use our PCs for games, and you need to have the benefit of high performance, extended battery life, lossless audio, which is essential for immersive in the action experience, and in addition to the GPU on Adreno, to make the full use of the capabilities of the system. There's more than 1,200 games that are being tested on X Elite and optimized, including many AAA games. We've been working with Activision, Blizzard Entertainment, Epic Games, Remedy Entertainment, Ubisoft, EA, Roblox, NetEase, Larian Studios, and many more, and of course, the Xbox Studios. And I want to leave you with this thought about-... We show different NPU use cases. We show the NPU use cases for music, for example. Think about the potential of the NPU when you think about AI. Think about large language models of AI running on the device.
You saw Dell talking about Llama. When you think about non-player characters and how it changes the game experience. I think we're also at the beginning of a revolution of gaming for AI, and this is exciting, I think, moment for the industry and for the PC industry as well. So with that, I wanna bring our last partner that is here today to tell us about devices. He is also a dear friend of mine, and I think from all the partners, he is the one that has the best choice of a T-shirt. I would like to welcome to the stage Luca Rossi from Lenovo.
Hey, Cristiano.
Thank you.
I also just serve an honor.
Give, give me a hug. Give me a hug, and we need to take a photo-
Yeah, absolutely.
with the PC Reborn. Very good.
All right.
I'll leave you to it.
Very good.
Thank you.
Thank you. So thank you, Cristiano, and thanks all. It's definitely exciting to be here and talk about Lenovo, how Lenovo and Qualcomm are reshaping the PC industry. At Lenovo, we live by a simple vision: to lead in enabling smarter technology for all, and this vision shapes every product we make and everything we do. And there is a reason why Lenovo is the number one PC maker globally, and almost one out of every three PCs, Windows PCs, activated every day in the world is a Lenovo PC. And that is why we never stop innovating to offer the best experience, the best design, and the best engineering in the computer industry. This is more, more than just making devices. This is about creating a future of what we call smarter AI for all.
Definitely, our strong collaboration with Qualcomm, more than a decade, is a big part of helping us to achieve this vision. Our teams have been working hard together on our latest AI PCs. We are proud to show everyone what are the first fruits of our labor, two premium Lenovo AI laptops powered by the Snapdragon X Elite, the ThinkPad T14s Gen 6 for unparalleled productivity, and the Yoga Slim 7x for unlimited creative expressions. The new ThinkPad and the new Yoga both offer impressive performance, outstanding battery life, and groundbreaking AI capabilities. The new ThinkPad T14s is engineered from the ground up from AI commercial performance with an ultra-slim profile, multi-day battery life, and the ultimate security features. This device represents the future of business computing, combining performance with sustainability, and it features one of the lowest carbon footprints in our entire ThinkPad lineup.
For consumers, our new Yoga Slim 7x is a must-have tool. With Copilot+, creators will be able to find anything they have ever seen on their PC, with natural language searching across time, apps, and platforms. But now, let me show you some of exclusive Lenovo AI experiences coming with the Yoga Slim 7x. First, let me introduce Lenovo AI Now, our native language agent that runs locally on the device. One of the things that makes this so special is the personal knowledge base. With the right permissions, AI Now can interpret user data to provide faster and personalized output. You have seen AI Now going through a script and generating both a thumbnail and a description to post on YouTube and share with the world. See? Was that very easy?
And now, let's say the user want to create more images of penguins to post on social. All they have to do is to use Lenovo Creator Zone. With text-to-image, Creator Zone can generate an image based off any idea, and if the image needs further refining, the sketch-to-image function can assist the user as well. All images you have seen were created with the same prompt, locally on device, with a built-in responsible AI check feature. Last but not least, to connect our AI PC with the rest of our portfolio, Smart Connect unifies Lenovo and Motorola digital ecosystems to create a seamless experience across all devices. So the AI PC era is now a revolutionary leap, as profound as when feature phones became smartphones. So to conclude, we are very excited what is ahead of us...
The PC is really reborn, and, thanks everyone, and thanks for having me, Cristiano. Thank you.
Thank you so much. Thank you, Luca. I appreciate it. It's really amazing. I agree, it is as profound as the transition from feature phones to smartphones, and I think it's important to realize that those, similar to what happened to smartphones, those new AI use cases will start with 10 cases. They're gonna become hundreds, they're gonna become thousands, and that's gonna be the new experience. So we're incredibly excited to have all of our partners here, talking about, what this innovation actually means to this ecosystem and to all of you. And we're getting to the end of this, presentation. Thank you for not leaving. I promise, it will be interesting.
We're getting to the end of this presentation, but before I get off the stage, I would like to give you a glimpse of our consumer campaign that will accompany the commercial launch of those devices.
What happens when game-changing technology meets innovative artistry? When creative possibilities are limited only by your imagination. Witness the extraordinary fusion of unrivaled performance, epic battery life, and best-in-class AI, as the Snapdragon-powered PC empowers a visionary art collective to bring ODESZA's dream installation to life. Stay close and tune in. Snapdragon and ODESZA.
So, the PC is truly reborn, and June 18 is when those devices are actually gonna be in the hand of many users. This is about next-generation PCs here today, those incredible devices that I've seen it. And we're actually preparing with our partners to make sure it gets to the hands of many people as possible. Here's the global distribution and some examples across retail and commercial, that we have been partner and been very busy working together with all of our OEM partners, with Microsoft, so that you can start pre-ordering your PC or go to your favorite retailer and purchase one in person. This is not about announcing new products that will have the NPU capability. It's about the Copilot+ PCs right now on June 18 in the hand of users. And the reality is, many people are starting ordering.
They're starting to go online, they're starting to go to retail, and they start ordering the PC. Thank you for the entire ecosystem of partners. Thank you to our great partners here in Taipei. We're grateful for the strong collaboration that actually make this moment a reality for us. We're looking forward to innovate together as we enter this new phase for the entire PC industry, and we'll continue to make sure our partners are successful. This is how we're gonna be successful. Thank you again. Thank you for listening all the way to the end, and I've been very proud to be here with all you all today. Hopefully we'll continue to seek welcome here at COMPUTEX. Thank you very much. Thank you.