Okay. Hi. We're gonna get started. I'm Tim Arcuri. I'm the semiconductor analyst here at UBS. We're very pleased to have Qualcomm, and we have Cristiano Amon, who is the president and CEO of Qualcomm, fresh off the plane, so glad that you could make it.
Very happy to be here. Sorry for the delay. I think we got some traffic, but I made it.
All good. Great. Thank you. So, Cristiano, the first thing I wanted to talk about was just what you presented at the Analyst Day. And you focused on the adjacency opportunities. You presented $22 billion in the next five years, you know, growing fast enough to basically offset headwinds in your handset business. Which of those adjacencies excites you the most?
Okay. By the way, we're actually very happy. I think we have been very clear we wanted to get the company at least to the 50% diversified. So I think we put a number of different bets into place. That's kinda what we'd highlight on that Investor Day. What I'm very excited about is, you know, auto continue to be a very as we have an opportunity to accelerate. I think, you know, every company we're gonna always try to do better than the plan that we have. I think we see Gen AI as a very good accelerant of that opportunity, especially content. I am optimistic about the PC, looking at the landscape right now from the competitive environment that we have built. I think we're well positioned.
I think one of the things I said in the earnings call, and I said the design traction's very good. We started with 20 platforms in May. We have 58 designs now, by November, lining us up to about 100 designs as we get to the early 2026, so I'm excited about that. One thing that we think is very novel is what we're doing with industrial, which is the same exact thing we did in automotive, which is let's not think about building a connected microcontroller for auto. Let's build a different platform. That's exactly what I wanna do with industrial, with Gen AI at the edge. I'm excited about that, even though that's new. We're still gonna have to prove it out with the interim milestones as we execute.
But I think the opportunity of AI at the edge in industrial, when you go from cloud back to on-prem, is probably underestimated. I think that's a great opportunity.
Great. Thank you. So I wanted to talk about autos. I think you showed a $100 billion TAM for 2029. You've already said you have a $45 billion pipeline. That was five months ago. I'm sure it's even higher than that now. Really what I wanted to ask you was, it seems like currently it's mostly connectivity, and you're beginning to get some cockpit now. Then ADAS is still kind of on the come, I would say. So I guess the question is, how do you see that all layering into the model? Really, bigger picture, why are you winning in autos?
Okay, so there's a number of questions. Let me start with the first one. The three components of our auto revenue, I think we started with connectivity. Now, as the revenue starts to grow, and we have you've seen, you know, five, I think, consecutive quarters of record revenue, and we've been growing fast in the market. We have the automotive growth rates has nothing to do how the market is performing. It's about gaining share as new cars are coming. Most of the revenue growth you're seeing right now is digital cockpit. It's computing. And ADAS is gonna start to materialize in the coming years. We kinda broke down the $45 billion pipeline that we disclosed. It's about almost one-third, one-third, one-third. $15 billion of that, it's about ADAS.
I think we started to see the platform, especially on the computing side, becoming more visible on the revenue side as we march towards our greater than $4 billion in 2026. Now, the second question, why are we winning? I'm trying to give you a simple answer, but we developed something very unique. Our approach was simple. We realized that the car going forward, regardless if it's EV or an internal combustion engine, digital becomes an incredible, important component of the car. The car is becoming a computing space. It's actually important to understand this because unless you understand the car as a computing space, drives you to the wrong, you know, platform. We realized, could we enable that platform for the OEM so they all could have what Tesla started, in becoming the car into a digital product? That's what we did.
So we then chose to develop individual components. We created a platform. And we did this across multiple tiers. So if you look, we have in the platform we call the Snapdragon Digital Chassis. We connect the car to the cloud. We have now a computing platform for the car that has more than just doing the dashboard, the infotainment. It has the ability for you to run a lot of things via software in the platform. And then we have an ADAS. And we have the ability to actually run all those things all the way to the same silicon if you wanna bring that platform down to the entry tier, which we call Flex. So that's the reason we're winning. Our solution is just not hardware. It's hardware and software. And let me leave you with a thought.
For you to understand how we think about the car as a computing space, some of the conversations we're having, very exciting conversations. You saw, for example, pieces of that puzzle. We had integrated Salesforce into the platform. We have car companies now looking for commercial. Think about like a van. In a van, you have not a big digital cockpit. Now they're saying there's a huge value in having a digital cockpit in a commercial van because when I sell to a customer, I can download the entire environment of that customer into the platform. I have the CRM. I have the ERP, and I think that's the change that we're starting to see with cars. That's what we built, a computing platform for the car.
Great. I wanted to ask about PC, which you are very excited about. You had said $4 billion in revenue by 2029. That's in a silicon TAM of $35 billion, which on the surface you say, well, that's not the, you know, share's not that high. But really, you're only serving the notebook market. And when you do it, you know, depends on what price you choose. But you get to a number that seems to assume something in the range of 20% share, which is pretty high actually. So my question is, what gives you confidence and what excites you so much about the PC opportunity?
Okay. So, I'm gonna try to give that in layers. I think the first one is one thing that is unique about our strategy to grow and diversify the company. And I don't wanna sound in any way pretentious. But if you look, every new industry we enter, we enter with the leading platform. I think that we've seen that in automotive. We're seeing that in spatial computing. We're doing that in PC. So Snapdragon X Elite right now is the fastest processor in the SoC for the laptop. And that is what actually is giving us a lot of opportunity to get designs. That's the first answer to your question is we actually have a very competitive SoC from a performance, from a battery life, from an AI. The second one is PCs changing.
I think Microsoft was one of the first ones to see how this is gonna change into an AI computing device. That's what the AI PC, like everything, people keep asking me, what's the killer app? What's the killer app? The killer app is really AI. Microsoft themselves have a roadmap for Copilot+ features. But think about every other application and user of the PC. That's an open platform, how those things are going to be running in the AI engine. That change in the marketplace allows a change to the AI PC that creates opportunity for us to enter. The question, the answer number three, the constraints of the TAM are defined by the existing players, right? You say, this is a desktop.
This is a laptop that is based on the existing architecture of the solution as well. When you attach it, don't attach a graphics card. Our solution's very different. Our solution is like an SOC. You should think about similar to what you probably see on the Mac ecosystem. So we could be serving a desktop or a mini just with an SOC. And especially when you think about creators, for example, I think our roadmap is going to scale even to higher performance GPU for that same to expand. So that's why I think the $4 billion is very reasonable. And the last comment, I do like what's happening in the competitive landscape right now create an opportunity. If you are a PC maker right now, why wouldn't you hedge your bets and bet on the platform?
Definitely. Great, so I wanted to talk also maybe a little bit about smartphone if we can. You know, sounds like, obviously you're the share gainer in PC. You're the incumbent in smartphone, and it sounds like your AI opportunity in smartphone really is more you think it's more of a content, more of a ASP opportunity than necessarily a unit opportunity. Is that right?
We made the prudent decision not to assume an AI upgrade cycle on phones. So I think what you're saying is what historically we have done about on the market, on the we shift our focus. Our focus is now share of wallet. We're gonna focus on premium and high tier. And if you look, Snapdragon, the premium smartphone, we have seen about a 10% CAGR in ASP increases with content, mostly computing. We're way past the 5G content increase, mostly on computing and AI as those are more powerful platforms. And we have done historically the past three years about 8% per year growth on Android on a market that kinda was relatively flat. What would happen in the smartphone market? And I think everybody asked this question. Would there be an AI upgrade cycle?
I think so, but I cannot predict it. So we're assuming that we're gonna continue to grow into the Android as you put more, more AI content. You're gonna put more processor content. We made a projection that we expect the Android TAM to grow at a 5% CAGR. Like I said, historically we've done 8% in the past three years. But if you do have an AI supercycle or an AI upgrade cycle, then units are gonna grow. It's gonna be the equivalent of like of a feature phone, smartphone, or 4G- 5G. We don't have on the plan. If you ask me a question, I can tell you it's definitely gonna happen, but I cannot predict the timing. It may take a couple of years. It may take more.
Got it. You know, you have really outperformed the handset market during the past couple of years. You know, you've done great due to your leverage in premium tier. And the question really is, how much more can you push pricing, number one? And number two, it seems to me like you've pushed pricing up in part because your roadmap has moved to N3. And so the question is, how tied is your pricing and the content to your roadmap?
Okay. I think you have a number of different dynamics, right? So in general, premium tier mobile is always gonna be focused on high-speed process technology advancement just because it's a small surface area. You need as many processing capability, and you still have to do all-day battery life. So they will continue to be the industry that is driving leading node technology forward. And you know, at the end of Moore's Law, those things get more expensive. But the reality is we have seen a need for more content and more processing capabilities. You just didn't compare generation after generation. And we have seen more of that process increase than just pure process no change. Like the obvious question you ask is, is there like a roof? How much people are gonna continue to pay?
I remember when we had discussions a few years ago, and people will swear to me, nobody will be able to pay more than $600 for a premium smartphone now. It's kind of in $1,200 range. Now, will that continue to go up? We don't know, but there's two dynamics that are important to understand. Premium tier is expanding. One of the things we saw in China, actually, Huawei expanded the premium tier. So, in the number of total units, more people are buying a premium smartphone. So that's one good factor. The other, I think the other factor is we've decided, and we showed that in the last Snapdragon Summit, we decided to actually expand the premium tier at different price points as well, knowing that we're gonna have to address, you know, the top of the line.
And then there is probably the equivalent of a sub-premium as well as we hedge ourselves for that dynamic.
As you kinda think about the adoption of AI in the premium tier, I mean, you know, Apple can push it because they have a closed ecosystem. But in Android, there's still a lot of debate right now as to what the agent's gonna be of choice. Is it Copilot, Gemini, you know, OpenAI's agent? But it seems to me like there has to be some redesign in the Android ecosystem to really have agentic AI take off. Are you more excited about AI in the Apple ecosystem or in the Android ecosystem?
Okay. I know we don't have a lot of time, and we started late. So I wish I had, like, at least an hour to talk to you about this. But I'm gonna try to give a concise answer. I think the construct of an application is gonna change. The construct of an application is gonna fundamentally change. And I think it's a mistake to think, oh, this is gonna be one agent on one winner take it all. Those platforms are gonna change. When you think they're you're gonna have the coexistence of the, of the old and the new at the same time. But the reality is most likely you're gonna have maybe an agent for productivity, maybe an agent that you're gonna do for productivity in your enterprise, maybe you're gonna have an agent for social, maybe you're gonna have an agent for search.
Those things, I think it's yet to be decided. I think what we started to do, we'll see more companies right now, more companies beyond the traditional OS providers talking about what they're gonna do in mobile and their mobile ambitions for the ecosystems. So it's gonna be chaotic for a little bit, and this was gonna settle. But I think the experience is different. One thing I can tell you for certain, every generation of wireless and every big change of wireless user interface, the players change dramatically. So if history tells us, I think there's opportunity for change. It's going to get a little confusing with all of those different agents and ecosystem. But eventually something's gonna emerge. We just can't predict it right now. I just don't believe it's gonna be one agent rules everything.
I don't believe the control points of the platforms today are static. I think that's gonna change.
So do you think that some of your success in premium tier, or rather some of the, you know, premium tier, the mix up to premium tier, do you think that the premium tier phones are already being preloaded for these agentic AI? Or is the content and the mix still out there in front of us?
I think it's still out there. Let me just give you a silly example. But like, for example, because and that's why I wish I had more time. Because now you can use GenAI for many things. One of those things you can use it for is a front end of an application interface. Theoretically, you could have, like you see right now, Meta AI on WhatsApp, for example. And it doesn't matter. Some is cloud-based, some is device-based. It's gonna be transparent to you. But theoretically, once you start an app, you could see an agent in the app. And once you start interacting with the agent, you're free. You can do anything. You can buy. You can search. So also you could today, you could have your app, get a small model, bundle with your app, push to the Play Store.
When you start the app, the model comes up, and that's what I'm trying. I think that's way ahead of us. It is. I think it's too early to say this intelligence from this company is gonna be how you interface with the ecosystems. By going to an app and getting to a front-end model, that model is free to do anything, and I think that is the change that's ahead of us. I wish I could predict, but I know when that happens, we're gonna have an AI upgrade cycle.
And you think, so bottom line, you think your content should continue to rise 10% per year CAGR in premium tier? It all adds up to that kind of a number.
Yes. I think the way to, we had done 10% CAGR on connectivity today. We had on revenues on Android. We've done historically the last three years about 8%. We're just making a projection that the market's gonna grow by 5%, Android. But here's what I'm gonna tell you what we're doing. We know there's gonna need for a lot of NPU processing. So we're just busy adding as many NPU processing as we can add for those platforms to make it a reality. We're supporting any ecosystem. I think if you saw when we had the Snapdragon Summit, you saw a lot of the CEOs of the ecosystems talking about what to do in mobile. Let's see what happens.
Great. Well, I think we're just about out of time. Sorry. We could keep on talking forever. But thank you. Thank you for the time, Cristiano. I don't wanna eat into the discussion today.
Thank you.