Rocky Brands, Inc. (RCKY)
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Earnings Call: Q2 2023

Aug 1, 2023

Operator

Good afternoon, ladies and gentlemen, thank you for standing by. Welcome to the Rocky Brands second quarter 2023 earnings conference call. At this time, all participants are in a listen-only mode. Following the presentation, we will conduct a question and answer session. Instructions will be provided at that time for you to queue up for questions. If anyone has any difficulties hearing the conference, please press star zero for operator assistance at any time. I would like to remind everyone that this conference is being recorded. Now I will turn the conference over to Brendon Frey of ICR.

Brendon Frey
Partner, SVP and Managing Director, ICR

Thank you, and thanks to everyone joining us today. Before we begin, please note that today's session, including the Q&A period, may contain forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Such statements are based on information and assumptions available at this time and are subject to changes, risks, and uncertainties, which may cause actual results to differ materially. We assume no obligation to update such statements. For a complete discussion of the risks and uncertainties, please refer to today's press release and our reports filed with the Securities and Exchange Commission, including our 10-K for the year ended December 31st, 2022. I'll now turn the conference over to Jason Brooks, Chief Executive Officer of Rocky Brands.

Jason Brooks
CEO, Rocky Brands

Thank you, Brendan. With me on today's call is Chief Operating Officer, Tom Robertson, and Chief Financial Officer, Sarah O'Connor. After Sarah's and my prepared marks, we will be happy to take some questions. To our second quarter results. The challenging marketing conditions we experienced during the first quarter continued to pressure our top line, particularly within our wholesale segment. The difficult macroeconomic backdrop, coupled with the overall elevated inventory levels from many of our retail partners, led to lower than expected sell-in during the quarter, despite the fact that our sell-through for our brands remained solid. Notwithstanding the slow start, at once orders improved month-over-month as the quarter progressed, and this trend continued in July, providing a good start to Q3 and leaving us cautiously optimistic that channel inventories are getting properly aligned with demand.

While the retail inventory situation weighed on our reported results, consumer demand for brand portfolio has provided resilience, contributing to the progress many of our key partners have made working down their total on-hand inventory. Importantly, the combination of strong full price selling and the price actions we took in the second half of 2022 helped drive a 440 basis point increase in gross margin year-over-year. While the first half of 2023 was more challenging than we expected, we believe the business is positioned for sequential improvements in both the third and fourth quarter based on sustained consumer demand we continue to experience for our products, combined with the recent conversations with key wholesale partners.

Before I hand it over to Sarah to cover the numbers in more details, I want to spend a few minutes reviewing some of the drivers of our recent top-line performance. Starting with our work category, portfolio of brands. The four brands that represent our work segment, Georgia, Rocky, Muck, and XTRATUF, were collectively impacted by slower reorder frequency as retailers worked to correct their inventory levels. While the group was down during the period, we saw the situation improve as the quarter progressed and also observed areas of strength beneath the challenging operating environment. The Georgia brand exited the quarter in a much better position than it started. June was much improved from April and May, as we saw mid-single-digit growth with our field accounts, along with the best month of the year with some of our key account base.

The majority of the upside in June came from new product orders, as the new season of product was well-received by retailers. With some of our legacy product, the price decreases we were able to pass through from our efforts to lowering manufacturing costs with our factory partners, has driven an immediate uptick in sales for the selected amount of styles included in this program. With our Rocky Work segment, we saw a similar story playing out as excess inventory levels continued to stall replenishment orders. Overall, the second quarter didn't unfold as we had hoped. We are optimistic about the remainder of the year as our retail partners continue to work through their inventory and consumer demand remains strong for our Georgia and Rocky Work brands. Shifting to XTRATUF and Muck, which make up our rubber-based work product.

Both brands had very challenging quarters, particularly XTRATUF, due to the order irregularities in the year-ago period. As you will recall, distribution challenges in 2021 resulted in late delivery of fall 2021 inventory into Q1 and Q2 of 2022, causing a spike in orders in the first half of the year. Additionally, record warm weather and elevated retail inventory levels slowed reordering levels from our partners this quarter. Although inventory positions remain high, the Muck brand continues to provide steady sales for most retailers. In June, we saw significant upticks in our Southeast, Southwest, and Rocky Mountain territories, and early indication points to success with new products in our spring 2023 collections.

In the second quarter, we also made significant headway with securing shelf space for Muck in one of the largest co-op hardware store retailers, with an opportunity to open 500 new doors by the end of the year. With XTRATUF, we have seen improvements in partner inventory levels and some regular orders starting to flow. The positive brand sales we are seeing from partners are coming from their on-hand inventory. While the second quarter was difficult, we ended with our best month of the year in June and are focused on maintaining our positive brand momentum into Q3 and Q4 as sales continue to improve. Turning now to our Western business. The inventory situation that impacted our work business was also a factor for our Western segment.

This led to another sluggish quarter for Durango, but we saw steady improvement as the quarter progressed, with at-once sales trending above 2022 period for the last eight weeks of the quarter. As we mentioned in Q1, the Durango team has been focused on cost efficiencies to help offset some of the intermediate demand pressure. These efficiencies helped us lower MAP prices on some products, resulting in a boost in sales late in the quarter. The Durango team also continues to add new doors for the brand. Over 80 new doors through the first six months of 2023. These new doors have been immediately impactful from the sales perspective and position us well for re-acceleration when market-wide inventory positions moderate.

This ongoing door expansion, along with sharper pricing and fresh fall product hitting shelves in the coming months, has us optimistic for our flagship Western brand as the year progresses. Our Rocky branded Western products saw similar wholesale pressures in the quarter, though demand for some new product styles helped mitigate a portion of this headwind. Turning to outdoor, which includes styles under our Rocky, Muck, and XTRATUF brands, this category was our most impacted segment again in this quarter. Not unique to us, but a poor 2022 outdoor season for the industry has created greater carryover inventories and lower new product bookings as we headed into the more popular fall outdoor season. On top of this, Muck and XTRATUF also face difficult year-over-year comparisons from the shipping delays in late 2021 I mentioned a moment ago.

While overall it was a difficult quarter, we saw some positive results with select outlets, along with a modest gain in the outdoor e-commerce sales. Last but not least, within our wholesale segment, commercial military was a bright spot, as orders from the U.S. Army and United States Marine Corps drove a strong double-digit sales increase year-over-year. Shifting to our retail segment, Lehigh, our B2B business, continued to expand compared to 2022, though slowed its recent trajectory. We saw some key account business push from Q2 to the second half of the year, as several accounts adjusted eligibility of employees as they attempt to manage cash flow in the near term. There is no indication these will be lost sales, only that they will be delayed until later this year.

Additional factors that impacted the quarter stemmed from internal employee additions that resulted in adding training requirements, along with upgrades to our security protocols that required training customers on additional credentials for login. We believe this to be a short-term impact, as upgrades have been completed and sales aren't starting-- and sales are starting to return to more normalized patterns. We are still very positive about the Lehigh business and the opportunities it provides in 2023 and beyond. Overall, while the second quarter was challenging, I am encouraged by a stronger exit to the quarter and am very pleased to see resilient demand for our portfolio of brands at the consumer level. Despite the pressure from the current retail environment landscape, I am confident in our ability to manage through the current environment as retailers work through their inventory positions in the coming quarters.

We expect to be in an excellent position to re-accelerate growth quarter-over-quarter this year and on a year-over-year basis starting in 2024. I will now turn the call over to Sarah.

Sarah O'Connell
CFO, Rocky Brands

Thanks, Jason. As Jason discussed, the underlying strengths of our brands at the consumer level were overshadowed by inventory-related selling pressure within our wholesale channel this quarter. Reported net sales for the second quarter decreased 38.4% year-over-year to $99.8 million. The year ago period included approximately $4.3 million in Servus brand sales, which we divested in the first quarter of this year. All $4.3 million of those sales occurred in our wholesale segment. On an adjusted basis, which includes returns related to a supplier dispute, net sales were $101.4 million for the quarter. By segment, wholesale sales decreased to $71.5 million, retail sales decreased to $25.1 million, and contract manufacturing sales were $3.3 million.

For the second quarter, gross margin was $37.6 million, or 37.6% of sales, compared to $58.3 million, or 33.2% of sales, the same period last year. The 440 basis point increase in gross margin as a percent of net sales was mainly attributable to increased wholesale segment gross margin as we realized the benefit of pricing actions taken in the second half of 2022, as well as lower inbound logistics costs compared with the same period last year. A higher mix of retail segment sales, which carry higher gross margins than the wholesale and contract manufacturing segments, also contributed to the expansion in overall gross margins. Gross margins by segment for the quarter were as follows: Wholesale gross margin was up 430 basis points to 35.2%.

Retail gross margin was down 20 basis points to 48.7%, and contract manufacturing margin was down to 5.4% from 10.5% prior year. Operating expenses were $35.4 million, or 35.4% of net sales in the second quarter of 2023, compared to $48.2 million or 28.7% of net sales last year. Excluding $1.7 million of acquisition-related amortization and restructuring costs in the second quarter this year, and excluding $2.1 million of acquisition-related amortization, integration expenses, and restructuring costs in the second quarter of 2022, adjusted operating expenses were $33.6 million, or 33.2% in the current period, and $46 million or 28.7% of adjusted net sales in the year ago period.

The decrease in operating expenses was driven primarily by a decrease in variable expense associated with lower sales and improved distribution efficiencies compared with the year ago period. Income from operations was $2.2 million or 2.2% of net sales, compared to $5.6 million or 3.5 of net sales in the year ago period. Adjusted operating income, which excludes the expenses related to the acquisition and restructuring costs in both periods, was $5.7 million or 5.6% of adjusted net sales, compared to adjusted operating income of $7.7 million or 4.8% of net sales a year ago. For the second quarter this year, interest expense was $5.6 million, compared with $4.3 million in the year ago period.

The increase reflects increased interest rates on the senior term loan and credit facility. On a GAAP basis, we reported a net loss of $2.7 million, or a loss of $0.37 per diluted share, compared to net income of $0.9 million, or $0.12 per diluted share in the second quarter of 2022. Adjusted net income for the second quarter of 2023 was essentially break even, compared to adjusted net income of $2.5 million or $0.34 per diluted share in the year ago period. Turning to our balance sheet. At the end of the second quarter, cash and cash equivalents stood at $3.1 million, and our debt totaled $221.7 million.

This consisted of our $91.1 million senior term loan and $133 million of borrowings under our senior secured asset-backed credit facility. At the end of Q2 last year, our total debt was $284.6 million, including $125.9 million on our senior term loan, underscoring the work that we've done paying down our most expensive borrowings. Inventories at the end of the second quarter were $218.3 million, down 24.1% compared to $287.8 million a year ago, and down 7.3% compared to the end of 2022. As a reminder, the second quarter typically represents the highest mark for inventories for the year.

We still plan to exit 2023 at the previously guided $185 million level. Now for our outlook. As Jason discussed, inventories in the channel have continued to come down, which, along with sustained consumer demand for our brands, should lead to an improved sell-in in the second half compared to the first half of the year. That said, the return to a more normalized wholesale order pattern will take longer to materialize than we expected on our last earnings call. We expect our third quarter top line will show a nice improvement over the second quarter, with fourth quarter levels being even stronger and similar to the fourth quarter of last year. Based on our updated view of 2023, we now expect full year net sales to be approximately $470 million.

With respect to gross margin, we still expect to achieve approximately 40% adjusted gross margin compared to adjusted gross margin of 36.6% in 2022. Our adjusted SG&A has come down further in step with the reduction in sales. We don't anticipate any further deleveraging compared to our most recent forecast. That concludes our prepared remarks. Operator, we are now ready for questions.

Operator

Thank you. We will now be conducting a question and answer session. If you would like to ask a question, please press star one on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star two if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. One moment, please, while we pull for questions. Thank you. Our first question comes from Janine Stichter with BTIG. Please proceed with your question.

Ethan Saghi
Equity Research Analyst, BTIG

Hey, you got Ethan Saghi on for Janine. Can you hear me okay?

Jason Brooks
CEO, Rocky Brands

Yeah. Hi, Ethan.

Ethan Saghi
Equity Research Analyst, BTIG

Hi. First question. I'd just be interested to know more about your conversations with key wholesale partners and what exactly is driving the expectation for improvement in the back half of the year? Thanks.

Jason Brooks
CEO, Rocky Brands

Yeah, no, great question. I think where the conversations that we've been able to have with many of our key retailers and field accounts is that the inventory levels are getting back into a better place, where you, you can even go into some of these retailers and see that there's holes in different sizes and maybe different styles. They're feeling a little more confident in that area. In some cases, it may not even be our inventory that they were high on, and we're seeing some of those inventories get right-sized. I do want to preface that every conversation that we've had, everybody's still being very cautious, though.

We, we, you know, we believe that we're gonna continue to see that get better, but not probably back to the same kind of, business it was in the past. People are more optimistic, but still being very cautious about the, the economy and what's happening in the marketplace.

Tom Robertson
COO, Rocky Brands

I think just to, just to add on there, you know, we have visibility into to a handful, you know, 10 to 12 of our, you know, larger key accounts. What we're able to see, you know, in sell-through at retail, you know, it's meeting our expectations. The retailers seem happy with the sell-through of our product. So we know that this is a matter of time until the retailers move through that inventory, and we get to see some of the inventory levels of those retailers, and we're seeing them go the right direction.

And just to add on as well, you know, some of the conversations we've had with these retail partners is to, to just elaborate on Jason's point, is that they're going to be buying more at once in, in Q3 and Q4, given their, you know, their cautious approach to the last half of this year. So the inventories will, will normalize, I believe, in the second half of this year.

Ethan Saghi
Equity Research Analyst, BTIG

Got it. That's really helpful. My last question. I think earlier in your prepared remarks, you talked about the progress you've made with some of your manufacturing partners, but I missed exactly what you said. Could you just give a quick update on that?

Jason Brooks
CEO, Rocky Brands

Yeah. So what we were referencing is we've been able to work with our manufacturing partners and even some of our suppliers that... You know, we have our own manufacturing facilities in the Dominican and Puerto Rico and, and mainland China, and we've been able to work with them on negotiating better raw material prices or better finished good prices. As we took price increases back in 2022, we're now going back and saying: Hey, we, we, our, our, our sales have slowed on this one style. We really need to get back to this kind of price point on it. Can you guys help us out from a manufacturing standpoint?

They've been able to find some, some savings there for us, and, and we've been able to pass that through to try to get the retail price point at, at the sweet spot to where it's turning at a faster rate.

Ethan Saghi
Equity Research Analyst, BTIG

Got it. Super helpful. Appreciate you guys taking my questions. Thanks.

Jason Brooks
CEO, Rocky Brands

Yeah, absolutely. Thank you.

Operator

Thank you. Our next question comes from Jeff Lick with B. Riley Financial. Please proceed with your question.

Jeff Lick
Senior Equity Research Analyst, B. Riley Financial

Good afternoon, everyone. Thanks for taking the question. Jason, I was curious, you know, obviously, the quarter was a little more challenging than you, than you thought, say, you know, going into it. I would just love to get your perspective on, you know, what were the things that proved to be most challenging? As you sit here today, you know, what, what are the things that you're a little, maybe even more optimistic on than you were, you know, a month or two ago?

Jason Brooks
CEO, Rocky Brands

Yeah. Hey, Jeff, good to talk to you. Happy to take your questions. I, I would say the thing that really surprised-- I don't think it surprised me in Q2 more than... I, I didn't think it was gonna be this bad. I thought the retailers would get through the inventory much quicker than we are. I think that's been one that has really surprised me. We knew they were, you know, over inventoried. I think, you know, we have taken this approach of not being terribly promotional because our products are more of a need-based than a want-based, right? They're more of a tool. I think the retailers, well, I don't think I know, you know, they've even said it on some of their earnings calls, that they're not being promotional.

I do think that, you know, although our product is selling at retail, you know, nobody's discounting it, nobody's buying two pair, right? They're going in and buying the one pair they need, and then they'll come back in six months, eight months, a year, and buy another pair. I just think it took a lot longer than, than it was, than I anticipated or thought it was gonna take.

Jeff Lick
Senior Equity Research Analyst, B. Riley Financial

in terms of-

Jason Brooks
CEO, Rocky Brands

What was the second-

Jeff Lick
Senior Equity Research Analyst, B. Riley Financial

As you sit here today, you know, is there anything that kind of stands out as, you know, you're more optimistic about than, say, you were?

Jason Brooks
CEO, Rocky Brands

Well, I, I think, yeah, I, I think what I'm Man, I am really being cautious about the rest of the year, but the thing I'm really confident in is our brands are still meaningful in the categories we are in. People are still buying them. The retailers are selling our product. It's checking at retail. I am still confident that our brands are, are meaningful to the consumers and the marketplace. We just have to navigate this crazy, unpredictable time right now. And, you know, I'm listening to these retailers, and they're, they're talking about being cautious, right? I think Tom just mentioned that they're, they're not pre-booking anything for Not, not anything, but they're pre-booking less, and they're just like: Look, we're gonna buy from you when we need it at once, and you guys better have the inventory.

I guess the good news is we have the inventory right now, so, we're gonna be ready to ship them when they're ready to place the orders.

Tom Robertson
COO, Rocky Brands

Yeah, I think, Jeff, just to add on for, for optimism, besides the fact that what we see at retail is promising. You know, I think we see a very clear path to driving that inventory down. As we've looked to the last half of this year, you know, we're, we're being very cautious with our inventory buys as well. I see a clear path to getting the inventory down, which, you know, ultimately leads to, to pay down of debt. So that's another bright spot, I think, for the second half of this year.

Jeff Lick
Senior Equity Research Analyst, B. Riley Financial

Great. Thank you very much. I'll take the rest offline.

Jason Brooks
CEO, Rocky Brands

Thanks, Jeff.

Operator

Thank you. There are no further questions at this time. I would like to turn the floor back over to Jason Brooks for closing comments.

Jason Brooks
CEO, Rocky Brands

Great. Thank you very much. Thank you, everybody that was on the call today and all of our investors. I also want to send out a really special thanks to the Rocky Brands team members. We have worked hard the first half of this year, through a really difficult, six months. I can't thank you all enough for, for sticking in there and, and working so hard to make it, the best possible company we can. Excited to navigate the rest of this year with you guys in the years to come. Thank you all very much.

Operator

This concludes today's teleconference. You may disconnect your lines at this time. Thank you for your participation.

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