Rexford Industrial Realty, Inc. (REXR)
NYSE: REXR · Real-Time Price · USD
38.84
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Sep 16, 2026, 4:00 PM EDT - Market closed
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Earnings Call: Q2 2021

Jul 22, 2021

Operator

Greetings. Welcome to the Rexford Industrial Realty Second Quarter 2021 earnings call. At this time, all participants are in listen-only mode. A question and answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star zero on your telephone keypad. Please note this conference is being recorded. At this time, I'd like to turn the conference over to David Lanzer, General Counsel. Mr. Lanzer, you may now begin.

David Lanzer
General Counsel and Corporate Secretary, Rexford Industrial Realty

We thank you for joining us for Rexford Industrial's second quarter 2021 earnings conference call. In addition to the press release distributed yesterday after market close, we posted a supplemental package in the investor relations section on our website at www.rexfordindustrial.com. On today's call, management's remarks and the answers to your questions contain forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements address matters that are subject to risks and uncertainties that may cause actual results to differ from those discussed today. For more information about these risk factors, we encourage you to review our 10K and other SEC filings. Rexford Industrial assumes no obligation to update any forward-looking statements in the future. In addition, certain financial information presented on this call represents non-GAAP financial measures.

Our earnings release and supplemental package present GAAP reconciliations and an explanation of why such non-GAAP financial measures are useful to investors. Today's conference call is hosted by our Co-Chief Executive Officers, Michael Frankel and Howard Schwimmer, together with Chief Financial Officer, Laura Clark. They will make some prepared remarks, and then we will open the call for your questions. [Now,] I turn the call over to Michael.

Michael Frankel
Co-CEO, Rexford Industrial Realty

Thank you, and welcome to Rexford Industrial's second quarter 2021 earnings call. Today, I'll begin with a brief overview. Howard will then cover our markets and transaction activity, Laura will discuss our financial results. We will then open the call for your questions. Our team continued to deliver exceptional results through the second quarter. We closed $257 million of new acquisitions. From an operational perspective, a robust 2.2 million sq ft of leasing produced 98.2% occupancy in our stabilized portfolio. Releasing spreads continued at extraordinary levels, averaging 21% on a cash basis and 34% on a GAAP basis. As a result, our strong internal and external growth produced year-over-year core FFO growth of 36% and 22% on a per share basis. As we enter the second half of the year, the California economy shows robust growth and continued reopening.

Industrial tenant demand remains at historically high levels, driven by strong secular growth across a wide range of industry sectors. In addition, the acceleration in e-commerce is driving shifts in supply chain and last mile distribution strategies. Further, emerging e-commerce and technology enabled new businesses are intensifying the growing need for infill locations. From our vantage point, we believe that we are still in the early stages of these long term market shifts, which are expected to drive ongoing growth. Our portfolio is particularly well positioned as our properties generally represent mission critical locations for our tenants. And as rent typically represents a very small share of our customers' economics, we continue to see a favorable degree of price elasticity in terms of our ability to drive rent growth.

On top of historic rent spreads and rental rate acceleration, we are increasingly obtaining contractual annual rental rate increases above the historical 3% norm. For example, more than half of the second quarter's leasing activity achieved contractual annual rental rate increases above 3% and as high as 4%. As we scale our Rexford operating platform and deepen our market penetration, we are harvesting the benefits of more strategic relationships with our customers and expanding our proprietary access to high quality investment opportunities within infill Southern California. We also expect to see the company's operating margins continue to increase as we leverage our sector leading NOI and cash flow growth.

Looking forward, from an internal growth perspective, we project approximately 20% embedded NOI growth equal to $64 million within our in place portfolio over the next 18 - 24 months, not including additional acquisitions. We are also pleased with our near term external growth prospects with over $650 million of new investments under contract or accepted offer. The magnitude and quality of our growth opportunity is substantial as we grow beyond our current 1.8% market share. To put this into perspective, our target infill Southern California industrial market is exceptionally large and would rank as the fourth largest market in the world, behind only the entire United States, China, and Japan in size.

Our market is also highly fragmented, with about 50% of our 2 billion sq ft market built prior to 1980, which translates to an expansive opportunity to create value by enhancing the functionality and cash flow of the nation's highest demand industrial locations. Finally, as our team's performance speaks for itself, we'd like to acknowledge and thank the entire Rexford team as you continue to prove yourselves as the most dedicated and high performing team in our sector. With that, I'm very pleased to turn the call over to Howard.

Howard Schwimmer
Co-CEO, Rexford Industrial Realty

Thank you, Michael, and thank you everyone for joining us today. For the second quarter, Rexford's leasing performance was outstanding, reflecting the high quality of our portfolio and the strength of our infill markets. Across the nearly 2.2 million sq ft of leases signed in the quarter, we achieved cash and GAAP spreads on new leases of 25% and 39%, respectively, and 19% and 31%, respectively, on renewal leases. We continue to see rental rates accelerating at unprecedented levels. Based on our internal portfolio metrics, market rents within our portfolio increased by 16.8% over the prior year.

Looking forward, the company is well positioned from an internal growth perspective. Our consolidated portfolio weighted average mark to market for cash rents is estimated at 19%. Mark- to- market for the 1.8 million sq ft of leases expiring through the end of the year is estimated at 24%. With essentially no land availability within our Southern California infill markets, supply constraints have driven vacancy rates to all-time historical lows. According to CBRE, our target markets, which exclude the Inland Empire East, ended the quarter at 1.5% vacancy.

Remarkably, over half of the infill market ended the quarter with vacancy below 1% and as low as 0.4% in some of our larger submarkets. Turning to external growth, year to date, including transactions closed since quarter end, we've completed 21 acquisitions for an aggregate purchase price of $470 million. 86% of these investments were acquired through off-market or lightly marketed transactions, enabled through our proprietary research driven sourcing methods. For the second quarter, we completed 10 acquisitions, which included 800,000 sq ft of buildings, plus 15 acres of low coverage outdoor storage sites and land for future redevelopment.

Half of the investments came in with meaningful cash flow at an initial inbound estimated weighted average yield of 4.6%. The remaining 50% of our acquisitions are value add with little to no initial cash flow. Our second quarter investments are projected to generate an aggregate stabilized yield on total investment over time of 5.2% with anticipated growth thereafter. After quarter end, we completed 2 acquisitions for $49.2 million, comprising 15 acres of income producing covered land and a pre-leased vacant industrial outdoor storage site with a combined near term aggregate stabilized yield on total investment projected at 5.1%, with growth thereafter.

Looking forward, over $650 million of new investments are under contract or accepted offer, which are projected to close during the second half of the year. These transactions are subject to customary due diligence with no guarantee of closing. We'll provide updates as transactions are completed. Turning to redevelopment activities.

We stabilized 2 properties totaling 395,000 sq ft during the quarter, achieving an aggregate stabilized yield on investment of 7.1%. These included the renovation and lease up of Arthur Street, a 61,000 sq ft building in the Mid-Counties submarket, where we achieved an initial unlevered stabilized yield of 7.9% on total costs, and the construction and lease up of The Merge, a 334,000 sq ft, 10-unit industrial complex in the Inland Empire West, where we achieved an initial unlevered yield on total costs of 7%. The Merge is representative of Rexford's innovative business model and the incredible strength of our markets. Our vision was to create product position to satisfy substantial unmet tenant demand in the market by delivering modern 20,000-45,000 sq ft warehouse spaces.

Rental rate growth has been so dynamic that we marketed the spaces without asking rents and experienced significant competition from tenants, driving rental rates up 47% over six months of lease up. At this time, we have approximately 3 million square feet of current and planned value add and redevelopment projects across our portfolio. Of these current projects encompass 1.2 million square feet of buildings and 9.5 acres of outdoor storage sites, which are detailed in our supplemental, and are estimated to deliver an aggregate return on total investment of over 6%, representing substantial value creation compared to the below 4% cap rates in today's market. With that, I'm pleased to now turn the call over to Laura.

Laura Clark
CFO, Rexford Industrial Realty

Thank you, Howard. I'll begin today with details around our strong operating and financial results. Second quarter stabilized same property NOI growth was ahead of our expectations at 10.1% on a GAAP basis and 22% on a cash basis, driven by strong portfolio performance. Compared to prior year, average occupancy is up 100 basis points to 98.5%. Leasing spreads are up 35% on a GAAP basis over the trailing 12 months, and bad debt as a percent of revenue in the same property pool was a positive 40 basis points compared to a -130 basis points in the second quarter of last year.

As a reminder, the bulk of our short-term deferral agreements, although nominal, were granted in the second quarter of last year, positively impacting this quarter's cash same property NOI year-over-year comparison. Adjusting for these impacts, cash same-property NOI growth was a robust 11.3% in the quarter and 9.4% year-to-date. Our tenant base continues to perform extraordinarily well. Rent collections continue at pre-pandemic levels, with second quarter and year-to-date collections of contractual billings at 98.6% and 98.7% respectively. Bad debt reserves as a percent of revenue for the quarter were a nominal 10 basis points of revenue and 30 basis points year-to-date. These strong results collectively enabled us to grow core FFO per share by 22% to $0.39 per share. Turning now to our balance sheet and financing activities.

We continue to maintain a best in class, low leverage balance sheet, which supports our opportunistic internal and external investment activities. As of June 30th, net debt to EBITDA was 3.8x , below our target leverage of 4x-4.5x , with net debt to enterprise value at 12%. During the quarter, we executed a number of accretive capital markets transactions. In May, we completed a forward equity offering for expected gross proceeds of $500.4 million. We also issued $15.6 million of equity on a forward basis through the ATM program. In June, we repriced our $150 million unsecured term loan, reducing the spread by 60 basis points over LIBOR, equating to annual interest savings of approximately $900,000.

Finally, we increased the borrowing capacity on our unsecured revolving credit facility by $200 million to a total of $700 million, further bolstering our strong liquidity position. Subsequent to quarter end, we announced the redemption of our $90 million Series A cumulative redeemable preferred stock carrying a coupon of 5.875%. At quarter end, we had approximately $1.2 billion of liquidity, including $64 million of cash on hand, approximately $395 million of forward equity proceeds remaining for settlement, and full availability on our $700 million credit facility.

We also have approximately $508 million available under our ATM program and no debt maturities until 2023. Now, turning to guidance. We are increasing our full-year projected core FFO range to $1.48-$1.51 per share from our previous range of $1.41-$1.44 per share. The revised midpoint of our guidance range represents 13% year-over-year growth. Consistent with our practice, guidance does not include acquisitions, disposition or balance sheet activities that have not yet closed to date.

Note that the aforementioned preferred redemption is included in guidance given that notice has already occurred. A roll forward detailing the increase in our guidance is included in the supplemental package. Highlights include the following. Same property NOI growth has been increased by 200 basis points at the midpoint to 5.75%-6.75% on a GAAP basis, and up 225 basis points at the midpoint on a cash basis to 9%-10%, driven by our strong performance to date and expectations for the remainder of the year.

Average occupancy in the stabilized same property pool is up 50 basis points at the midpoint and is now expected to be 97.75%-98.25%. Consolidated bad debt expense as a percent of revenue is projected to be 70 basis points for the full year, near historical averages, and improved from our prior projection of 110 basis points of revenue.

Other notable drivers include a contribution of $0.04 per share from the acquisitions closed during the quarter and subsequent to quarter-end. $0.01 per share from incremental NOI related to redevelopment and repositioning projects coming in ahead of expectations. Plus $0.01 per share related to the preferred redemption occurring in August. Before we welcome your questions, I would like to highlight another significant second quarter accomplishment for our Rexford team.

In April, we issued our annual environmental, social, and governance report demonstrating Rexford's continued commitment to leading ESG practices and disclosure. ESG is at the core of Rexford's purpose as our differentiated business model of reinventing industrial property within Southern California's dynamic infill market uniquely positions Rexford to deliver value-add environmental, economic, and social benefits. This completes our prepared remarks. We now welcome your questions. Operator?

Operator

Thank you. We'll now be conducting a question and answer session. [If you would like to ask a question, please press star and one on your telephone keypad and confirmation to indicate your line in the question queue. Please press star two if you would like to remove your question from the queue. For better equipment, it may be necessary to pick up your handset before pressing the star keys. One moment please, while we poll for the questions. ]Thank you. Our first question comes from the line of Blaine Heck with Wells Fargo. Please proceed with your questions.

Blaine Heck
Analyst, Wells Fargo

Great. Thanks. Good morning. One probably for Laura to start out. You guys were pretty conservative in the way you accounted for deferred cash rents and their effect on same store cash NOI in 2020. As we look at this year's results, obviously that headwind of missed cash collections has turned into a tailwind as you recover those deferred rents. We appreciate the added disclosure around this quarter's results and the benefit from those repayments. Can you also quantify how much those repayments might be contributing to full year 2021 cash same store NOI guidance?

Laura Clark
CFO, Rexford Industrial Realty

Yeah, Blaine, thanks so much for joining us today. In terms of our cash same-property NOI and the quarter to date as well as the year- to- date, and our guidance. In 2Q, COVID-related deferrals, as you mentioned, did impact our 22% reported number. If we exclude those COVID-related deferrals, cash same-property NOI would've been a strong 11.3% compared to that 22% we recorded, and 9.4% year-to-date. That compares to the 14.8% that we reported. For the full year, COVID-related deferrals represent about 150 basis points of the 325 basis point spread between our cash and same-property NOI growth guidance. Excluding those COVID-related deferrals, our same-property NOI cash guidance is in the 7.5%-8.5% range.

Blaine Heck
Analyst, Wells Fargo

Great. That is very helpful. Second question from me, maybe a little bit more of a big picture question for either Howard or Michael. Can you guys talk about the regulatory environment, especially in light of the newly proposed emissions rules in the Inland Empire, that require operators to offset their trucking pollution? Number 1, do you see those types of rules and added operator expenses hampering any of the future rent growth you guys are expecting in your markets? Number 2, do you think this is just a one-off type of regulation or kind of a foreshadowing of what's to come in markets across the country?

Michael Frankel
Co-CEO, Rexford Industrial Realty

Hey, Blaine, it's Michael, great to hear you today. Thanks for joining. Numerous embedded questions in there, but number 1, the emissions, it's an indirect tax basically targeting trucking use and trying to minimize emissions from trucking use into warehouses. It's indirect in the sense that they're taxing operators inside the warehouses, by the way, not landlords. It's actually the tenants. Furthermore, to qualify for the tax, you have to be operating in at least 50,000 sq ft within a building that is at least 100,000 sq ft. Incidentally, for Rexford, our tenants, we have about 90 tenants out of our 1,500-plus tenant base that would be potentially impacted. For the record, there's really no impact to Rexford.

That having been said, we think the maximum tax for those tenants could be about $1 a sq ft. [However,] t here are many ways the tenants can mitigate the cost, for instance, by instituting various energy efficiency programs within the property and within their operations. We expect the tenants themselves would be able to substantially mitigate the potential of a $1 per sq ft per year tax. We don't see the absolute cost to tenants as being material, and we don't really see an impact to our forward rental rate growth within our market, certainly given the extreme scarcity of product.

Blaine Heck
Analyst, Wells Fargo

Great. Thanks, Michael.

Operator

Our next question comes from the line of Manny Korchman with Citi. Please proceed with your question.

Manny Korchman
Analyst, Citi

Hey, good morning. Just looking at the redevelopment schedule you have in the sup, there are a bunch of projects where yields jumped up significantly. I assume that's driven by rental rate growth. Was just hoping that you could confirm that that's the reason they've gone up. Also just give us an idea of how you think about rental rates when you put out those pro forma yields. Is that in place now, or are those based on where the yields or where the rents could be once those projects deliver or stabilize? Thanks.

Howard Schwimmer
Co-CEO, Rexford Industrial Realty

Hi, Manny. It's Howard. Good morning. Yeah. On those yields, we do adjust them quarter to quarter, and that's based on where we see rents in the market today. We don't adjust those, as far as being forward-looking once they're on the repo page. Essentially, when you look at a repositioning page, there's about 3 million sq ft in there in terms of the current and some of the future planned projects. About three-quarters of a million sq ft of that 3 million is already either pre-leased or leased, and quite a few of those will be stabilized and reported next quarter that have happened during even the third quarter. I think I got all your questions. Did I miss anything there?

Manny Korchman
Analyst, Citi

No, I think that was that. Just looking at the pipeline of deals you have coming, you guys have been buying a lot of, I guess, covered land plays, or maybe they're better than covered given the rents you're getting on them. How much of the pipeline is made up of those types of deals versus more of your traditional warehouse or logistics stuff?

Howard Schwimmer
Co-CEO, Rexford Industrial Realty

Without getting into too much detail, because some of these transactions may or may not close. We do probably see a little bit of an uptick in some of the covered land plays. We've identified some opportunities that are providing substantial cash flow. The one thing I might also point out is, in our markets, there's been a lot of development in previous years of some of these low-rise office structures on industrial zone land. We're starting to put a little bit of focus into buying a few of those. One deal we closed after quarter end in San Diego, we present some data on that in the reporting on Ruffin Road.

That deal has some improvements on it that we're going to be basically waiting for the burn off. We bought it at a 5.5% yield. Those are pretty attractive opportunities. We're buying them basically at land value. You'll see us starting to report a few of those as well.

Manny Korchman
Analyst, Citi

Great. Thank you, Howard.

Operator

Our next question is coming from the line of Dave Rodgers with Baird. Please proceed with your question. Mr. Rodgers, your line is live for question.

Dave Rodgers
Analyst, Baird

Oh, can you hear me now?

Operator

Yes.

Dave Rodgers
Analyst, Baird

All right. Thanks. Sorry about that, guys. Maybe start with Howard. On the lease diversity front, in the past, you've given some color on kind of where the leasing's coming from. Curious more on the changes that you're seeing into the second quarter, if any, versus where you were in the first quarter and how you finished 2020.

Howard Schwimmer
Co-CEO, Rexford Industrial Realty

Well, I'd say with, if anything, we're seeing even more diversity of uses that are coming into the properties. Obviously, e-commerce type uses are abundant in that. Just in the last quarter, I was looking at some of our leasing. We did some food and beverage type transactions, restaurant supply. There was an entertainment lease, some home improvement, construction materials, furniture, medical, biotech, 3PLs. You name it. It's showing up in our product. We're just lucky to be in one of the most diversified markets in the country and not reliant really on any one industry that's supporting a lot of the leasing activity.

Dave Rodgers
Analyst, Baird

Thanks for that, Howard. I think, Michael, you made the comment, in your prepared remarks regarding tenants and doing more with existing customers and existing tenants. I guess I was curious, on 1 front, is that doing more leasing with existing customers? I guess what's the percentage of return visits with your customers, or was that with regard to maybe doing more sale-lease-back or purchase transactions with some of the customers you have, and was curious around that front as well.

Michael Frankel
Co-CEO, Rexford Industrial Realty

Hi, Dave. Yeah. No, I appreciate the question. We are seeing an uptick in existing tenant expansions within the portfolio, so that's very encouraging. I think it's also a function of our scale in the market. Naturally, as we increase our scale in the market and our market share, we should expect that to increase. I think fundamentally what I was also referring to was Rexford is taking a much more proactive approach, given our scale, leveraging our scale in the market. An example of that would be the establishment of our customer solutions capability. We created a new division last year during the pandemic.

The mandate there is to, through our own research, to identify emerging tenant demand in the market. Some of that is existing tenants, and a lot of that are tenants and companies who are not yet Rexford tenants. We're becoming much more proactive within the market, and that's an exciting development for the company, frankly. We're already seeing tremendous results, where we're no longer just talking to a tenant, whether they're an existing tenant or a new tenant, about 1 space or an expansion of a single lease. We're in strategic discussions with a range of tenants now whose needs are 20 or 30 spaces within infill Southern California.

It's a really terribly exciting time for us from that perspective. To Howard's comments in terms of where that demand's coming, it is truly expansive. Howard mentioned the building industry. Just take the building industry as one example. In California, the local municipalities currently have a mandate to increase the housing stock by 20%. That's not something that gets done in one year. That's not something that gets done in five years.

That's going to be a long-term project, literally on a municipality-by-municipality basis. They're putting incentives out there to drive development. Whereas historically, we might have thought of that as more of a cyclical or seasonal business almost, we're looking at some very long-term demand growth in that sector alone. Think about the electric vehicle market. There are a range of emerging businesses and technologies that are enabling legacy retailers compete more effectively with Amazon.

They're also enabling the emergence of new businesses that didn't exist, that weren't even in our demand pipeline two or three years ago, and are looking for a substantial amount of space within our market. I would say that the infill distribution market for the last mile is an incredibly dynamic environment right now. I think, as I mentioned, we really are seeing ourselves right now at the very early stages of these shifts. Exciting for the company because it's really just driving enhanced value for our spaces and for our portfolio.

Howard Schwimmer
Co-CEO, Rexford Industrial Realty

Yeah. Dave, I'll add just a little bit more to that. We did 1.2 million square feet of new leasing, and a third of that were expansions of existing tenants, so about 400,000 square feet. We're really doing, I think, a really superb job of working with our existing tenants and identifying their needs. It really smooths the transaction process when we already know a tenant, and we're not trying to bring somebody new in the portfolio as well. It's really a benefit to both sides of these lease transactions.

Michael Frankel
Co-CEO, Rexford Industrial Realty

Related to that, I think what we're seeing, one of the drivers of our kind of outsized NOI growth, if you will, has been literally the lack of downtime when we need to re-tenant a space. Also, we have a range of spaces that were slated to go into redevelopment or repositioning, but the existing tenant was able to pay such a high rent just so they could stay in the market and stay in our space, that the yields on those extensions of the leases compelled us to keep the tenant and not go into repositioning. That just gives you a sense for just how dramatic the demand is, both from in-place tenants and new tenants.

Dave Rodgers
Analyst, Baird

All very helpful. Thank you both.

Operator

Our next question comes from the line of Jamie Feldman with Bank of America. Please proceed with your questions.

Jamie Feldman
Analyst, Bank of America

Great. Thank you. I guess the first question is just maybe if you could provide a little bit more color around just how things have changed with the reopening so far. I know we may see masks coming back. Just as we think about kind of the fluctuations in the return, how has your business changed? How has demand changed? How do you think we should be thinking about what's ahead?

Michael Frankel
Co-CEO, Rexford Industrial Realty

Well, I think it's a very. Go ahead, Howard.

Howard Schwimmer
Co-CEO, Rexford Industrial Realty

No. I'll start just talking about the demand and then turn it back over to Michael. Hopefully, what came through in our earnings and some of the commentary is just the fact that we're just in uncharted territory in terms of demand. Demand is outstanding. There's tenants competing on every space we put out there. COVID has not done anything but improve the amount of demand in the marketplace.

That continues. The talk about what's happening now with some of the new mask requirements, we're not really seeing that going to have an impact at all on demand. Even today, I was talking to one of our leasing people in Orange County. We decided to put a space on the market a bit early with a tenant who's going to vacate, and we already have three offers on it. People are competing, it's going to lease well above the projected rents that we had in mind. There's just no space, and there's incremental demand in the market.

That's why on that project in Empire West that I described on our lease-up, that we're starting to not even price assets in terms of on the leasing side, because rent growth is just so dynamic, and the demand is so strong that each deal literally is setting new market highs in rents.

Laura Clark
CFO, Rexford Industrial Realty

Hey, Jamie, it's Laura. One thing that I'll add, and you certainly is reflected in our financial results and our lower bad debt was really driven by 2 factors. One of those is the decline in watchlist tenants and reserves. That certainly speaks to the health of our tenant base. They're performing well, as evidenced by our strong collections. Our collections are now sitting at nearly 99%, so pre-COVID levels, and certainly sitting at extremely high occupancy levels as well. This all resulted in lower reserves, lower number of watchlist tenants.

The other thing that we're seeing out of the tenant base, and I think certainly speaks to the health as well as the demand in the market, is that we've had tenants that were in industries that were maybe more impacted by COVID. Those tenants now with the reopening are performing. They're doing well, and they're paying back amounts that were due really even before required under the moratoriums that still remain in place.

Jamie Feldman
Analyst, Bank of America

Thank you.

Michael Frankel
Co-CEO, Rexford Industrial Realty

I think I'll just add just briefly, Jamie. I think also what we're seeing is employers who've been experimenting with the return to office scenarios. Safe to say that a significant percentage of employers are opting for some version of a flexible strategy with respect to letting people work from home at least some of the time, if not all the time. Frankly, we're seeing tremendous pressure as we recruit new people, that sometimes their most important issue is their flexibility and ability to work from home. Sometimes we've heard even more important than comp.

I think the market is really acknowledging, or maybe the market will further acknowledge as things open up post-COVID, that structurally things are going to be a little bit different. The need to distribute goods to the homes as opposed to just to offices and everything that comes with that may be here to stay, at least at some substantial levels.

Jamie Feldman
Analyst, Bank of America

That's an interesting point. Are there new sub-markets that you're considering that maybe you wouldn't in the past?

Michael Frankel
Co-CEO, Rexford Industrial Realty

Well, our market is the largest regional population in the country. It's the largest zone of consumption in the country. It's by far the largest industrial market in the country. You know where we focus here. Greater L.A., Orange County is probably 70% of our activity on average, and then the Ontario market. I think you're just going to continue to see the same focus as we dig deeper and just become better at what we do within our markets.

Jamie Feldman
Analyst, Bank of America

Okay. Michael, you had commented that rent's a very small share of customer economics, which provides good price elasticity. Can you talk a little bit more about from a percentage basis what does that really look like, the small share?

Michael Frankel
Co-CEO, Rexford Industrial Realty

Yeah. The reason we don't give specific percentage is because it really does vary substantially depending on the type of business. For example, if you're just a pure distribution business and all you're doing is moving cargo and boxes in and out, then your rent may be a slightly higher % of your overall expense or economics. However, typically, even in that scenario, the transportation costs of the goods are substantially higher.

If you go to the other end of the spectrum, you talk about a branded company that's got their own product being distributed in the market. Their distribution costs, their warehousing costs are very small, exceedingly small percentage of their overall economics. Probably, it's been estimated well under I think in the aggregate, people estimate well under 5% of the expense structure for most companies on average. It varies widely. That's why we're careful about putting percentage out there more specifically.

I think, just empirically, the level of rental rate acceleration is nothing short of astounding. I think if you think about the industrial market in a longer context, for instance, historical context, going back for the last 40 years, our markets have, on average, had rental rate growth of around 3%, some years a little below, some years slightly ahead. I think to a great degree, we're playing catch up and the catch up is being driven by the extreme lack of supply. You just cannot cure, you cannot add any material level of supply in our markets.

[And] we have a critical mass of motivated institutional, sort of proactive owners in the market like Rexford, who are pushing on price. The tenants are not showing really any indication of fatigue at this point. I think between the empirical experience and data that we're having and seeing, and the knowledge that we have on our tenants' expense structures and whatnot, there seems to be a pretty robust runway ahead.

Jamie Feldman
Analyst, Bank of America

Okay. Thank you. Just following up to a prior conversation you were having. You talked about electric vehicles as an avenue of growth. As you think about your portfolio and what your tenants might be doing on that front, do you think there'll be material CapEx to prepare for that? How should we be thinking about that? Maybe that's a strategic advantage that you can have within your portfolio. How do you think about that transition and what it means?

Michael Frankel
Co-CEO, Rexford Industrial Realty

Rexford's business model is to focus on low finish, generic industrial space. Typically, we're not investing in or developing to or solving to through TIs, heavy manufacturing, heavy CapEx type use. If you look at our CapEx numbers, they're very low on a per sq ft basis through the years.

That's not a real material part of our business model. The electric vehicle business is everything from the storage and distribution of vehicles themselves. It's the components, it's the assembly of components. It's the battery assembly. It's the entire ecosystem, if you will, that comes with the electric vehicle industry. We're looking at an entire industry that is growing from a very early stage. No, I think the short answer is we don't see that being driven by sort of heavy CapEx or what you would consider sort of auto manufacturing type uses.

Howard Schwimmer
Co-CEO, Rexford Industrial Realty

I think also in terms of how we prepare our buildings, Jamie, for market, and back to the original question a while back about the AQMD rules and how tenants can mitigate some of those incremental costs that they're being subjected to. Part of that is electrifying their fleets. Today, when we renovate existing buildings or we're going to construct some new buildings, we're adding heavier power components to those buildings. We're providing conduits that bring that electricity to the exterior of the buildings, and to points in those yard areas that are further away from the buildings, just allowing for the future functionality that people are going to need as they need more electric in different places on the exterior of the building to supply power for charging those vehicles.

Michael Frankel
Co-CEO, Rexford Industrial Realty

That's a great point that Howard makes because remember, we're the largest distribution market in the country. We have more truck miles per year than any other market in the country by far. You'd expect that this market to benefit like no other market in terms of the emerging demand for space, for the electric vehicle industry.

Jamie Feldman
Analyst, Bank of America

Okay. That's great color. Thank you.

Operator

Our next question is coming from the line of Vince Tibone with Green Street Advisors. Please proceed with your question.

Vince Tibone
Analyst, Green Street Advisors

Hi. Good morning. I have a follow-up for Laura on the bad debt side. You mentioned bad debt was about 30 basis points of revenue year to date, but you're expecting it to be probably closer to 70 basis points full year or implying more than 100 basis points in the second half. Just was hoping you could provide a little color on the reason for the jump in the back half, and maybe what's the best way to think about normalized bad debt for the portfolio once all the COVID-related noise passes.

Laura Clark
CFO, Rexford Industrial Realty

Hey, Vince. Great question. Thanks for joining us today. Yes, as you mentioned, our forecast for the full year bad debt in the total consolidated portfolio is 70 basis points of revenue. That does imply bad debt expense in the second half of the year at about 100 basis points. Our second half assumption of bad debt assumes reserves that are to similar levels of what we experienced in the second quarter. What we've excluded from that assumption is any recoveries that could come through in the second half of the year. It's difficult to predict recoveries quarter- to- quarter, especially with the ongoing pandemic and the moratoriums that are in place. That 100 basis points is in line with the reserves, ex those recoveries that I talked about earlier.

Vince Tibone
Analyst, Green Street Advisors

Got it. That's really helpful. Going forward, just as we're starting to think about 2022 and beyond, is 100 basis points of revenue probably a decent assumption for bad debt? Just in a stable state.

Laura Clark
CFO, Rexford Industrial Realty

Yeah. Pre-COVID, we were bad debt expenses in the 50 basis point area. Getting through this year and as we move through COVID, would expect that we should tick back down to levels that are more in line with historical averages.

Vince Tibone
Analyst, Green Street Advisors

Got it. That's helpful. One more from me, switching gears. Could you just discuss your thought process and rationale for doing forward equity offerings versus just issuing equity through the ATM when you need it?

Laura Clark
CFO, Rexford Industrial Realty

Yeah. We're actually issuing equity on a forward basis through the ATM as well. It really depends on the capital needs that we have in front of us and the timing of those needs. I really like the ability to issue on a forward basis. It certainly gives us the ability to better match funds, those proceeds with the use in our acquisition pipeline. We always look to take a really opportunistic approach to capital raises. Taking advantage of attractive capital sources, debt, and equity, to fund our near-term pipeline, which is $650 million at this point. We really are focused on maintaining that low leverage investment-grade balance sheet, and that's another tool in the toolkit that allows us to do that.

Vince Tibone
Analyst, Green Street Advisors

It sounds like you're just trying to basically lock in your cost of capital. Is that fair? Like you're under contract for $650 of acquisitions and you just want to lock in that basically funding cost of capital now. Is that fair?

Laura Clark
CFO, Rexford Industrial Realty

When we buy an asset, we think about that we're purchasing an asset and we're going to hold it forever, right? Not necessarily focused at the pricing at a point in time because we know we're going to create value over the long term. That those assets are going to give us growth and drive positive NAV accretion over the many years of owning that asset. Not as focused on the pricing, but more focused on funding that activity, that near-term activity that's in the pipeline.

Vince Tibone
Analyst, Green Street Advisors

Got it. That's helpful. That's all I have.

Laura Clark
CFO, Rexford Industrial Realty

Thanks so much.

Operator

Next question is from the line of Mike Mueller with JP Morgan. Please proceed with your question.

Mike Mueller
Analyst, JPMorgan

Yeah. Hi, I just have a quick question on the preferred taking out the Series A. What was the trigger for picking the Series A and maybe not looking at the Series B or Series C, or are they earmarked for some point further down the road?

Laura Clark
CFO, Rexford Industrial Realty

Hey, Mike, it's Laura. Thanks for joining us today. The Series A is callable on August 16th. That's the first available call date. That Series A has a pretty high coupon relative to other cost of capital for us today. The coupon is 5.875%. We thought that it was beneficial to take out that Series A at this point, given our cost of capital. In terms of our other preferreds, those are not callable at this point. They become callable over the next couple of years.

Mike Mueller
Analyst, JPMorgan

Got it. Okay. That was it. Thank you.

Laura Clark
CFO, Rexford Industrial Realty

Thanks so much.

Operator

Thank you. That completes our question and answer session. I'll now turn the call back to management for closing remarks.

Michael Frankel
Co-CEO, Rexford Industrial Realty

On behalf of the entire team at Rexford, we want to thank everybody for joining us today and for your support and interest in the company. We look forward to reconnecting next quarter. Thank you all. Wish you and your families are well.

Operator

This concludes today's conference. You may disconnect your lines at this time. We thank you for your participation.