Ladies and gentlemen, good morning, and welcome to the RE/MAX Holdings First Quarter 2023 Earnings Conference Call and Webcast. My name is Abby, and I will be facilitating the audio portion of today's call. At this time, I would like to turn the call over to Andy Schultz, Senior Vice President of Investor Relations. Mr. Schulz?
Thank you, operator. Good morning, everyone, and welcome to RE/MAX Holdings First Quarter 2023 Earnings Conference Call. Please visit the investor relations section of www.remaxholdings.com for all earnings related materials and to access the live webcast and the replay of the call today. If you are participating through the webcast, please note that you will need to advance the slides as we move through the presentation
Turning to slide 2, our prepared remarks and answers to your questions on today's call may contain forward-looking statements. Forward-looking statements include those related to agent count, franchise sales and open offices, financial measures and outlook, brand expansion, competition, technology, housing and mortgage market conditions, capital allocation, dividends, share repurchases, strategic and operational plans, and business models. Forward-looking statements represent management's current estimates. RE/MAX Holdings assumes no obligation to update any forward-looking statements in the future.
Forward-looking statements address matters that are subject to risks and uncertainties that may cause actual results to differ materially from those projected in forward-looking statements. These are discussed in our first quarter 2023 financial results press release and other SEC filings. Also, we will refer to certain non-GAAP measures on today's call. Please see the definitions and reconciliations of non-GAAP measures contained in our most recent quarterly financial results press release, which is available on our website. Joining me on our call today are Steve Joyce, our Chief Executive Officer, Karri Callahan, our Chief Financial Officer, and the presidents and CEOs of our brands, Ward Morrison and Nick Bailey. With that, I'd like to turn the call over to RE/MAX Holdings CEO, Steve Joyce. Steve?
Thank you, Andy. Thanks to everyone for joining our call today. Looking at slide 3, we performed largely as expected during the first quarter as the housing market continued to adjust to higher interest rates and existing macroeconomic conditions. Given these factors, we anticipated pressure on our U.S. agent count growth to start the year. We saw some encouraging trends begin to emerge toward the end of the quarter as the all-important spring selling season gets underway. The first quarter had several operational highlights, including agent count growth in Canada and the global regions, regained momentum in Motto franchise sales, and a continued ramp in wemlo's business. We remain squarely focused on growth. We believe we're positioned for improved U.S. agent count performance in the near term.
We're executing on the strategic growth initiatives we put in place last year, and we remain confident in the upside that they can deliver in the long run. We are also continuing to invest in critical growth-related activities such as our annual RE/MAX and Motto conventions, both of which had robust attendance demonstrating the value our affiliates continue to derive from coming together to share ideas. We are directing our capital opportunistically so that we are best positioned to grow profitably as market conditions improve. Some of our notable quarterly financial highlights included RE/MAX Holdings total revenue was $85.4 million, down only 6.2% compared to last year. We generated adjusted EBITDA of $19.9 million. Our adjusted EBITDA margin was 23.3%. Karri will address what impacted margins during the quarter later on.
Adjusted EPS was $0.26. We continue to execute on our stock buyback program. Regarding the CEO transition, our board has hired Egon Zehnder, a global leadership advisory firm, to aid in the selection of the company's next leader. Egon Zehnder's robust and comprehensive process will include an evaluation of both internal and external candidates and is expected to be completed this summer. With that, I'll turn it over to Ward.
Thanks, Steve. Turning to slide 4, our franchise sales regained momentum as Q1 unfolded, and we finished the quarter on a strong note. We sold 10 franchises in the first quarter. This first quarter sales pace is in line with prior years when we ended with 60-70 franchise sales. Though it's too early to say we're back at pace, we are encouraged by the solid start to 2023 and the interest we see in the marketplace. We noted last quarter that we've witnessed a tight correlation between rising interest rates and a slowdown in our franchise sales since Q2 of last year. As a result, it's positive to see franchise sales accelerate as interest rates began to stabilize in the back half of the quarter. Our pipeline looks good, and we expect more encouraging results, especially if the macro environment continues to cooperate.
We're continuing to support the growth of our mortgage business by investing in our sales resources. In terms of our progress, on the Motto side, we have hired additionally highly qualified sales professionals. We've also experienced some attrition. The good news is we are trending in the right direction. We expect to be fully staffed later this summer. It's an even better story on the wemlo side. We have successfully doubled the size of wemlo's sales force. The results have been measurable. We saw wemlo's business increase month-over-month throughout the first quarter as we met or exceeded our expectations in terms of both the monthly number of loans submitted and loans cleared to close.
There are multiple reasons for wemlo's increasing success, including a full sales team with a mature sales process and built-in accountability. Increasing enthusiasm for wemlo services by both our Motto network as well as the broader industry, more Motto franchises using the wemlo loan brokering system that is integrated with wemlo processing services, and a larger Motto network. Recall that our long-term goal is to generate $100 million of annual mortgage-related revenue, with half of that coming from Motto and half from wemlo. For Motto to achieve its $50 million annual revenue target, we need to have between 900 and 1,000 franchises open and paying us the full $4,500 per month continuing franchise fee. We believe we are well on our way toward achieving that goal, and the expansion of our sales team should help us get there even faster.
On the Wemlo side, the math is also fairly straightforward. If you assume roughly 6 million mortgages annually, with about 20% of those being completed by the broker channel, you arrive at 1.2 million loans, which is a reasonable proxy for Wemlo's current total available market opportunity. If Wemlo can capture and process just 60,000 of those loans, Wemlo should hit its $50 million annual revenue target. We believe the growth, success, and long-term potential of our mortgage business is due to the unique and compelling value proposition Motto and Wemlo each offer. Ancillary services like mortgage provide real estate entrepreneurs with attractive opportunities to diversify their revenue and earnings, something that is very important during changing market conditions.
Over 70% of Motto's sales have been to real estate professionals who are close to the real estate transactions, namely purchase originations, and that proximity is the key to success for many of our franchisees. With that, I'd like to turn the call over to Nick.
Thank you, Ward. Moving to slide 5, as many of you know, this is the time of year when several major industry rankings are released. Once again, these reports confirm the leading productivity of RE/MAX agents. It's a good reminder that RE/MAX agents are far more productive than their competitors in terms of closing sales, a cornerstone of our value proposition. According to the data in the 2023 RealTrends 500 survey, RE/MAX agents continue to outperform the competition in both transaction size and sales volume on average when compared to the country's largest real estate brokerages. According to the rankings, this is the 13th straight year that RE/MAX agents outsold competitors by more than 2 to 1 in terms of transaction size.
RE/MAX agents averaged 13.6 transaction size, whereas all other agents at participating brokerages averaged just 6.2 size. RE/MAX agent sales volume averaged 67% more than our competitors. RE/MAX also led all brands and brokerages qualifying for the 2023 RealTrends Nation's Best list, a related ranking to the RealTrends 500. The performance of the RE/MAX brokerages on this prestigious list confirms what we know to be true. RE/MAX affiliates are a top choice for consumers who want to buy or sell a home, especially as the market rebalances. Turning to slide 6, after 50 years in business and more than a decade of maintaining the 2-to-1 productivity advantage, we've seen a wide range of economic and housing cycles. We know how to navigate them.
While many others are currently cutting back, we're strategically investing in our network to better position us as the market regains momentum. We are directing investments to support future growth through our teams initiative, our focus on conversions, mergers, and acquisitions, our ongoing technology launch, and the April launch of MAX/Recruit, the most comprehensive growth program we believe we've ever developed. MAX/Recruit is the most recent announced effort, let's talk about it first. MAX/Recruit is a combination of education, coaching, accountability, and resources with a prime focus on building the skills of local affiliates to grow their own brokerages or teams, and then coaching them to take consistent action. We rolled it out to U.S. affiliates, and the initial response confirmed a significant amount of interest all across the country in learning how to improve the growth of their RE/MAX brokerage or team.
For us, the takeaway is clear. RE/MAX broker, owners, managers, and team leaders are eager to grow their offices and are willing to invest in the new skills, strategies, and systems to support them. Collectively, their agent count growth drives the network's agent count growth. By helping them build their business, we're building ours as well. A larger network with greater market presence benefits everyone involved. We're very excited about the potential impact MAX/Recruit could have on our agent count numbers, both short and long term. In my remarks about MAX/Recruit, you may have noticed I mentioned team leaders as well as broker owners. With teams playing such a huge role in the industry now, we absolutely view them as potential catalysts for growth. MAX/Recruit includes team leaders alongside our franchisee. It all fits together. Larger teams, larger brokerages, larger network.
Speaking of larger teams, the teams pilot program we launched last August is beginning to drive some additional desired outcomes. In the five pilot states of California, Florida, Maryland, New Jersey, and Texas, we've added or grown larger teams at a higher rate than we had before. If you recall, the program includes a package of training, technology, and attractive economics for teams of six or more. Whether it's RE/MAX teams growing to six members, large teams joining the network, or retaining existing teams at a higher rate, this initiative has compelling potential this spring and summer as the primary recruiting season progresses. Additionally, with respect to our program around brokerage conversions, mergers, and acquisitions, both the numbers of closings and the pipeline continues to grow.
We've successfully converted or helped some of our existing affiliates merge or acquire many smaller brokerages. We have more sizable transactions whose announcements are imminent. In fact, one example most recently would be a conversion we just announced yesterday of an independent 70-plus agent office in Long Beach, California. Very exciting news and more to come. We also believe once we announce and publicize additional larger additions, that proof of concept will help build on our momentum, especially for the larger opportunities. The rollout of our new technology offering, MAX/Tech, powered by kvCORE, is continuing at a better than expected pace. We started in Canada late last year. Because of its success, we accelerated the U.S. launch to the first week in January, which was 2 months earlier than anticipated. The U.S. rollout is progressing nicely. We continue to hear very positive feedback from our network.
To date, more than 62,000 RE/MAX agents across the U.S. and Canada have onboarded or are actively in the process of doing so, giving them access to the enhanced capabilities of this industry-leading technology. MAX/Tech, powered by kvCORE, is being provided at no additional cost to affiliates, it represents another major recruiting advantages to brokerages and teams alike. It also represents another RE/MAX resource that can help agents and teams be even more productive than they are now. It's an optimal fit with our network and results-oriented culture. One last noteworthy highlight is that we celebrated the 50th anniversary of RE/MAX at this year's R4 conference in February. With nearly 10,000 agents from 74 countries in attendance, it was the largest conference in 17 years, demonstrating the strong network engagement that exists currently.
Feedback from attendees confirms the investments in the strategic direction we're making are both welcomed and creating great excitement within the network. With that, I will turn it over to Karri.
Thank you, Nick. Good morning, everyone. Moving to slide 7, first quarter revenue declined approximately 6% to $85.4 million. Excluding the marketing funds, revenue was just over $64 million, a decrease of approximately 6% compared to the same period last year. This decrease was driven by negative 5% organic growth and adverse foreign currency movements of 1%. Organic growth decreased primarily due to lower broker fees and to a lesser extent, a reduction in U.S. agent counts, partially offset by higher revenue from the annual RE/MAX agent convention. Higher interest rates continued to adversely impact housing affordability and weakened housing demand, resulting in fewer transactions and by extension, lower broker fee revenue. The good news is that overall transaction volume appears to be trending a little bit better than many expected. There are reasons for cautious optimism for the spring selling season.
Turning to slide 8, Q1 Selling, Operating, and Administrative Expenses increased 2.7% to $49.1 million, due primarily to an increase in expenses associated with our annual RE/MAX agent convention and bad debt expense, partially offset by lower personnel expenses and lower professional fees. The fantastic attendance at both our RE/MAX and Motto conventions during the first quarter reinforced the importance of in-person education and networking opportunities to our affiliates. However, given the robust participation, related expenses ran a little higher than expected. Additionally, while we believe the overall health of both our RE/MAX and Motto franchisees remains strong, we have seen a modest decline in collection activity, which negatively impacted bad debt expense during the quarter. This is not surprising given the rebalancing housing market and is consistent with what we have experienced during other periods of macroeconomic uncertainty throughout our 50-year history.
We recognize that some small business owners might require a bit of temporary assistance to help them bridge through a rough patch, and that's what we are experiencing right now. Moving to slide 9, before I get to our outlook, there are a couple of items I want to briefly mention. Returning capital to shareholders remains a top priority for us in 2023. While we have slowed the pace of our buyback for the time being as we carefully monitor our performance and cash flows, we plan to be more active as conditions warrant. We still believe our buyback is an excellent allocation of capital given our current valuation. Turning to guidance, last quarter I noted this may be the most challenging environment in which to forecast future results that I have seen in my 7 years as CFO, and I still feel that way today.
While there are reasons to be more optimistic about the housing market for the balance of 2023, there is still a fair amount of uncertainty. We remain guarded from a forecasting standpoint. We believe we are currently trending under the midpoint of our full year adjusted EBITDA guidance range. The company's second quarter and full year 2023 outlook assumes no further currency movements, acquisitions, or divestitures. For the second quarter of 2023, we expect agent count to change -0.5% to 0.5% over second quarter 2022, revenue in a range of $79 million-$84 million, including revenue from the marketing funds in a range of $20 million-$22 million, and adjusted EBITDA in a range of $24.5 million-$27.5 million.
For the full year 2023, we expect agent count to change -1% to 1% over full year 2022, revenue in a range of $315 million-$335 million, including revenue from the marketing funds in a range of $83.5 million-$87.5 million, and adjusted EBITDA in a range of $95 million-$105 million. I'll turn the call over to Steve for closing comments.
Thanks, Karri. Looking at slide 10, we remain focused on our long-term strategic objectives, and we are continuing to invest in our ability to grow profitably in the future. Our priorities are to reinvigorate our U.S. agent count growth and accelerate the expansion of our promising mortgage business. We are executing on our strategic initiatives announced last year. We believe each of our initiatives has the prospect of boosting our organic growth rate and driving meaningful value over the longer term.
Though the macroeconomic climate has dampened their near-term impact, we believe our initiatives will pay increasing dividends when the housing industry resumes growing again. Operator, let's open it up for questions.
Thank you. As a reminder, if you would like to ask a question, press star one on your telephone keypad, we will pause for just a moment to compile the Q&A roster. We will take our first question from Anthony Paolone with JP Morgan. Your line is open.
Okay, thanks, and good morning. Just carry on the bad debt matter. Can you talk about just maybe historically how long it takes, you know, for this stuff to play out? You mentioned it shouldn't be a big surprise given what's happening in the market. Wondering if you can maybe dimensionalize, like, historically, like, you know, what you're reserving for dollar-wise or what's on the watchlist or just how you approach it.
Sure. Good morning, Tony. Thanks for the question. You know, when we look at bad debt expense, and we have looked at it on a historical basis, I think there's a couple of things to keep in mind. First, when you look at it year-over-year, and if you look at the last couple of years, since the pandemic, we've really had very strong collections, and really kind of abnormally positive consistent with our historical trends. If we go back and look kind of pre-pandemic first quarter of 2019, bad debt expense levels were very comparable to where they are now on a smaller base because that was prior to the acquisition of Integra. We're kind of getting back to business as usual given what's happening in the end market, a little bit of volatility.
We have seen actually even some encouraging trends and collections in April activity as well. You know, it wasn't something that really caught us by surprise. We know that the obviously the end market is a little bit challenging, but we are encouraged with some of the activity that we've even seen from a collection perspective in April.
The anticipation is that this level is not one that's gonna, you know, that should deteriorate further, that you're kind of where you think you would normally be in this environment.
Yeah. We think based on where we were in Q1 and based on a little bit what we've seen in April, we expect actually Q2 and the rest of the year to come down just a little bit from what we saw in the first quarter, kind of getting down to that maybe that three-quarters of a million dollar run rate basis on a quarterly basis for the rest of the year.
Okay. Got it. Then do you have a view on just where you think rates might need to go to see a bit more of a move up in existing home sales? I mean, just given you all have a lot of data and experience, you know, what would you think would be, you know, a level that we'd see a real pickup in existing home sales?
Nick, why don't you take that?
Sure. Well, I think what we're seeing as part of the rebalance with rates overall is we're seeing a little bit better consumer confidence as we come into the spring market of kind of rates stabilizing a bit. Even though we believe this year that we'll see them bounce around somewhat, we're still when you look at the overall, say, average over the last 10 years, rates are not that high. They're just still in comparison to what they were 2 years ago. What we've seen historically over the past just short term, quarter or 2 is even when rates are dropping 25, 50 basis points, we see a rush of activity to the market. We see showings increase, pendings start to go up. I don't think it's a very big number that's gonna drive additional activity.
Okay. Great. Thank you.
Ward, any additional thoughts?
No. I think just the stabilization is the key so far this year, by getting sort of at a stable range that the consumer really is having to, you know, decide is now the right time. I think they are. I think they're starting to move off the fence. I think the spring selling season is starting to go, and I think some of that's tied to the interest rate stability in the market today.
We'll take our next question from John Campbell with Stephens. Your line is open.
Hey, guys. Good morning.
Good morning.
Maybe this one... Hey, good morning.
Good morning, John.
Maybe this one is for Nick, but I'm hoping you guys can provide an update on the competitive landscape, kind of what you're seeing and hearing also from agents. The surveys we run tell us that agents are increasingly willing to stay with, you know, where they're at. I'm curious if your retention levels or rate of attrition is mirroring that. Additionally, if you could speak to any changes you might be seeing in the market from a competitive standpoint.
Well, John, we're watching your reports, just so we're clear here. Nick, why don't you take a shot at it?
Sure. In terms of competitive landscape, I think we're seeing a couple of things. First and foremost, we're not seeing competitors write large checks as signing bonuses to agents. There are several competitors that use that as their sole recruiting tool, and so that seems to slow considerably and almost become nonexistent. The other thing that we're seeing is, when you see contraction in the market, just like the total agent count numbers of NAR, you're starting to see the contraction, especially after the first of the year after licenses renew. You do see agents based on their 24-36 month renewal cycle. If they are in a company that is, quote, "free to just hang your license regardless of productivity," those agents typically stay parked.
Where you look at just differences with our organization is we are not known for somewhere just to park a license if you're not productive. Those companies that are maybe see people that stay. Where we're seeing the most movement is we've moved from, say, two years ago, agents trying to maybe save $100 a month to now agents are saying, "I need another closing." This is where our productivity comes in and we've maintained the course even last year, despite the changes of the 2 to 1 that I mentioned in the scripted remarks on productivity. That's where we're seeing the most activity in our recruiting numbers right now is, agents need more deals. That's where, that's where our competitive advantage is, we believe, that we'll shine this year.
Okay, that's helpful. Steve, thanks for reading our report. I didn't know anybody actually read those. I'm kidding. Karri, on the guidance, if I run through the math of the 1Q actuals and then what you implied for kind of the 2Q midpoints, and work that off your annual guidance, you're assuming a 5% lower back half revenue, but an 18% lift in EBITDA. Pretty meaningful step up in margin. You know, you spoke to the lower margin R4 revenue. You also talked to some of the challenges with the collections. I'm thinking that explains a good portion of the lift from the front half.
If I look at your implied back half guidance versus last year, you're assuming that EBITDA drops at basically the same rate as revenues. That'd be a very good outcome for you guys, just given how heavily your cost base weighs towards fixed cost. Is there a, you know, a looming cost action that'll help offset that revenue decline? Or am I missing something else that's worth calling out?
I mean, I think you're right, as you looked at kind of the front half of the year, John, in terms of what really kind of weighed on margins in the first quarter with respect to increased costs associated with the conventions as well as bad debt expense. you know, you know, if we look at bad debt expense on the back half of the year, although we expect it to, you know, moderate a little bit, it's still gonna be up a little bit year-over-year. I think the best way to maybe think about it is on a kind of an SO&A run rate basis for the rest of the year. We're kind of looking in that $40 million range. Maybe that helps. Or $40 million per quarter.
Maybe that helps kind of triangulate, what you're looking at.
Okay. We'll take a look at that. Thank you so much.
We will take our next question from Tommy McJoynt with KBW. Your line is open.
Hey, good morning, guys. Thanks for taking questions. Could you give a little more details on the teams initiatives, and perhaps just start off just rehashing kind of how long it's been live in each geography? If you could give any more numbers kind of on the pickup and, like, how many teams you've seen, whether it's just, you know, smaller RE/MAX teams forming up to the larger teams or it's actually recruitment of teams from other brokerages. Then ultimately, what would you say has been the sort of net revenue and earnings or margin impact from the formation of those teams?
Yeah. The results are sort of now starting to build, which is what's been really encouraging. Nick, why don't you go through that, the sort of what we've experienced and then what we're hearing and looking at for the next couple months?
Sure. Thanks, Steve. We started and announced the pilot August of last year, and it was intended to be a 12-month pilot, which we're still looking at. We're looking at results of it in three categories. Although we're not prepared to share specific numbers, it was, do we have current teams expanding to 6-plus, getting larger? Are we recruiting teams at a higher rate of 6-plus, and are we retaining our teams of 6-plus? Those are the three categories that we're using to benchmark. We can just say at this point that we're still just over midway in the pilot, there will be more to report later this year. I mentioned the five states that it includes currently.
We're gonna continue to watch those results over the next quarter or two and determine what our final course of action is for teams across the entire U.S. I can tell you that we're seeing in all three of the categories that we're measuring, an uptick and positive signs in all three. More to come.
Yeah. I think from our standpoint, we talked about this when we launched it, you know, our view was, we need to do something significant to reduce the amount of defections we were getting in our larger teams. Our view is we came out with a very aggressive program that's been well-received. The conversation's very positive. In the three categories that Nick mentioned, particularly the retention category, you know, we're starting to see what we were hoping to see. While it's still early, you know, our sense is we've done something that has shifted the tide of what was occurring. The real question for us is, to share numbers with you, would be, how much have we shifted it?
Partly it was defensive 'cause we wanted to retain the teams that we had, but we also put in a significant component after going after competitive teams as well, and that seems to be working. We'll see how well.
Got it. Thanks. Then on a different topic, does the guidance contemplate any increased costs around potential litigation that might be slated for later in the year, whether it be, you know, legal fees or actual, like, settlement costs? Just is there any kind of numbers kind of baked into the guidance?
Karri?
Yeah. With respect to the guidance from that perspective, it does include our just ongoing professional fees to, you know, defend the company with regards to any litigation matters that are outstanding. That is all that is included at this time.
Got it. Thanks, Karri.
As a reminder, just star one if you would like to ask a question. We will take our next question from Ronald Kamdem with Morgan Stanley. Your line is open.
Hey, good morning. Just a couple quick ones from me. Just starting with the guidance on the adjusted EBITDA. I think you talked about maybe trending a little bit below sort of the midpoint, if I heard that correctly. Maybe can you talk about what are some of the moving pieces? Is it agent count? Is it margin? Is it some of the bad debt? Just maybe can you talk a little bit about what the moving pieces there?
Sure.
Karri, why don't you start.
Yeah. Sure. You know, we're very happy with obviously how the company is performing in the light of things. It's still a difficult time to forecast on, obviously, on the full year. As I mentioned earlier, bad debt expense and some of the headwinds that we had in the first quarter is part of that. Then we're just kind of being pragmatic in terms of where we see the top line as well. It's a little bit of combination in terms of, you know, the ongoing investments in the business, bad debt expense and a little bit of volatility on the top line.
I think when we look at it, you know, we started the quarter, you know, kind of with a question mark as to, okay, we have forecasted it to be sort of at the rate we were at the end of the year, and that sort of played out during the quarter. The interesting thing and the encouraging thing, I think, and I wouldn't read too much into it, but in March things look like they were turning up. Motto had a nice turnaround in March that looks like that momentum will continue after a, you know, pretty shaky end of the year and beginning of the year. So we're encouraged by that. On the M&A side, clearly we're making a lot of progress.
Nick's team has the most robust set of companies that we've been working with in a long time set up, and a lot of those deals are beginning to come in. Then we already talked about the teams initiative. So, you know, we'll see how the year goes and see what the macro environment is. We've got a lot of upside because we did not bake any in, as we were very clear. So if we get any uptick at all, then that's gonna be very positive for us. Particularly as it relates to mortgage fees, you know, that is a strong flow through, so that will help margins if that ticks up as well. You know, our view is, you know, we're doing what we said we were gonna do.
We're investing in the business, we're continuing to return capital to shareholders, particularly through the dividend. We're looking at what could be an improving environment. If that environment improves, that's not baked into our numbers. Our sense is, you know, we're seeing some positive signs, and we'll see if that continues through the rest of the year.
Great. That's helpful. Just switching gears to the cash flow statement. I see $3 million of operating cash flow in the quarter, which seems like a pretty low conversion versus the adjusted EBITDA. Maybe can you talk about, are there any sort of timing or one-timers? And how do we think about that EBITDA conversion to cash flow for the full year? Thanks.
Karrie.
Sure. The first quarter is always seasonally low for us as we look at earnings to free cash flow conversion. Our R4 convention this year was a little bit spendier given the 50th anniversary celebration, and that was also contributing to some of the pressure that we saw in the first quarter from a margin perspective that's also flowing through to the full year. Expect the seasonality of the industry and of the business to pick up. As we look at it on a full year basis, kind of looking at earnings to free cash flow on an adjusted EBITDA basis, kind of in that 50%-55% range. Getting back and really kind of being a hallmark of the business.
Great. My last one, I think I had in my notes on the management search, CEO search transition. I thought that could be stale, but is there any updates on that, on how that's going? How are you guys are thinking about that? Or do I have that wrong?
No, no, we updated. No, we've hired Zur-Zurnunder, and they're a well-known recruiting firm, particularly as it relates to CEO searches. Part of the reason we hired them is they have a very thorough and analytical approach to vetting candidates. We're vetting candidates both internally and externally. What we said was that based on the current program and progress, that we would fully expect to be bringing in a permanent leader, CEO, sometime this summer.
Okay. That's still the target?
Yes.
Okay. Excellent. Thanks so much. Helpful.
We will take our next question from Stephen Sheldon with William Blair. Your line is open.
Hey, good morning. First one here on U.S. agent count trends. You know, it's ticked down sequentially here for three quarters, but I think you also noted some more positive trends there later in the first quarter. Can you provide some more detail on what you're seeing there? What specifically drove the more positive trends later in the quarter? Just generally, I guess, how you're thinking about U.S. agent count over the rest of the year.
Nick, you wanna take that?
Sure. Starting in Q1, when we look at January, what we believe that we see and have seen there typically in January is we see our brokers kind of do a roster cleanup, if you will. Based on our model, I mentioned earlier, we're not known for a place to hang licenses for non-productive. After the first of the year, we do see that. I think that also is combined with the fact that there was seasonality, roster cleanup, and rebalancing of the market kind of all took place simultaneously through the end of Q4 and the beginning of Q1. As we finished through, or went through Q1, we saw those losses or we saw improvements to the agent count overall.
We're walking into Q2, which is kind of that prime recruiting season, and that combined with the initiatives and MAX/Recruit that we mentioned, we are optimistic of how that'll continue to reverse the trend of the first of the year for many reasons, but also, continue to hopefully drive growth throughout the rest of the year.
Got it. That's helpful. Maybe for Ward on Motto franchise sales picking back up. I guess anything to call out there in terms of who's opening up new franchisees or franchises between existing RE/MAX franchisees versus maybe those not previously affiliated with RE/MAX? Also it sounds like sales productivity has been good there, even with some higher attrition. I guess have you had to make any changes there to stem that to get I think you talked about getting to full sales capacity this summer, so just any detail there.
Sure. I think the biggest thing is we continue to sell a majority, you know, over 70% to real estate companies and real estate teams. There has been an uptick, I would say, in independent real estate companies and real estate teams recently. I think that just comes from when rates have changed, when things have slowed down a little bit in the real estate industry, they realize they need to get in ancillary services, and so we are the right connection to get into that, particularly in the mortgage segment.
I think that's where we've seen the most of our interest is from real estate companies who saw a little bit of a slowdown in the real estate side, said, "Hey, we need to make sure we're going across the transaction, mortgage title, you know, insurance, et cetera." I think Motto's been a good fit. As our salespeople have gone out, they really are concentrated on those real estate companies that have purchase originations, and that's where we're seeing the most impact right now. We're feeling positive about it for the rest of the year. You know, we'll see what the macro dictates, but as that rate stabilized, I think it really did bring the pipeline back up.
Great. Thank you.
We'll take our last question from Ryan McKeveny with Zelman & Associates. Your line is open.
Hey, good morning. Thank you for taking the question. Just one on Canada. I guess, and I'm hoping maybe you can give us just an update generally on, you know, macro, how things are trending directionally, you know, maybe relative to the U.S. housing market. Then on the, on the agent count side of things, obviously Canada's, you know, seen very strong growth the last couple of years, good year-over-year numbers. On a sequential basis, there was a little tick down, and I think that's the first time we've seen that in maybe 10 quarters.
I guess I'm just curious, is that a function of maybe kind of broader macro dynamics within Canada, or is that, you know, maybe a function of just having that really strong growth the last couple years on top of, you know, really good penetration that you already have in Canada? You know, any thoughts there would be helpful. Thank you.
Yeah. I'll let Nick cover this in detail. In general, you know, we're it's still a positive sign. Yeah, the Canadian market weakened, not as much as the U.S. market, but it is partly that is driving some of those results. You know, from the standpoint of particularly in the agent count growth, we still see it as a very strong positive, which makes the acquisition we made a year and a half ago all that much more positive for us. Nick, you wanna cover off kind of the broader market and then how we're doing?
Sure. Well, speaking of Canada, I think we experienced some similarities in both Canada and the U.S. with the timing of interest rate changes, some rebalancing of the market. Canada was a little unique in they had a couple of things happen with the announcement of their 3-year immigration plan, combined, and that was partly to fill the need for new construction and housing labor. It was also combined with the fact that they put somewhat of a moratorium on international buyers. We've seen this before in Canada, and usually when those announcements are made, we see the market react, which I think is what we did over about 90 days.
The good news is in looking at Canada, the number one driver that I think contributes to the ongoing growth there is the amount of market share. There are areas in Canada, you know, on average, we have number one market share in a vast majority of the markets where we're located. It's not just number one, but it's upwards of, in many cases, 30%, in some markets even higher. Carrying that type of market share consistently across the country contributes to driving a lot of continued growth. Since then, especially since the first of the year, we did see Canada decline a little bit, but we've already seen that rebound even faster than what we've experienced in the U.S. We continue to have some really positive signs as we move through 2023 in Canada.
Great. Very helpful. Thank you.
With no further questions, I will now turn the call back to Andy Schulz for closing remarks.
Thank you, operator. That concludes today's call. Thank you to everyone for joining us. Have a great weekend.
Ladies and gentlemen, this concludes today's conference call. We thank you for your participation. You may now disconnect.