Ladies and gentlemen, thank you for standing by. Welcome to the Schlumberger Earnings Conference Call. At this time, all participants are in a listen only mode. Later, we will conduct a question and answer session. Instructions will be given at that time.
As a reminder, this conference is being recorded. I would now like to turn the conference over to your host, Simon Ferrant. Please go ahead.
Good morning, good afternoon, and welcome to the Thunder Day Limited full year and Q4 2017 earnings call. Today's call is being hosted in Houston following the Songaje Limited's Board meeting. Joining us on the call are Paul Kitzgaard, Chairman and Chief Executive Officer Simon Meyer, Chief Financial Officer and Patrick Shaw, Executive Vice President, New Ventures. We will, as usual, first go through our prepared remarks, after which we'll open up for questions. For today's agenda, Simon will first present comments on our Q4 financial performance before Patrick reviews our results by geography.
Paul will close our remarks with a discussion of our technology portfolio and our updated view of the industry macro. However, before we begin, I'd like to remind the participants that some of the statements we'll be making today are forward looking. These matters involve risks and uncertainties that could cause our results to differ materially from those projected in these statements. I therefore refer you to our latest 10 ks filings and other SEC filings. Our comments today also include non GAAP financial measures.
Additional details and reconciliations to the most directly comparable GAAP financial measures can be found in our full year and Q4 press release, which is on our website. Finally, after our prepared remarks, we ask that you to please limit yourself to one question and one related follow-up during the Q and A in order to allow more time for others who may be in the queue. Now I'll hand the
call over to Simon Ayda. Thank you, Simon. Ladies and gentlemen, thank you for participating in this conference call. 4th quarter earnings per share, excluding charges and credits, was $0.48 This represents an increase of $0.06 sequentially and $0.21 when compared to the same quarter of last year. During the quarter, we recorded $2.01 of impairment and restructuring charges and $0.05 of Cameron and OneStim merger and integration charges.
We also recorded a $0.05 charge relating to the enactment of U. S. Tax reform. Of the $3,000,000,000 of pretax charges, approximately 2 thirds relating to our exit from the seismic acquisition business and the write down of our investment in Venezuela. Paul will discuss the background and rationale behind the exit of seismic acquisition business.
As a result of the recent political and economic events in Venezuela, we wrote down our investment in Venezuela. Importantly, we will continue to maintain our presence in Venezuela and we will continue to work to collect all amounts owed to us. However, from an accounting standpoint, we believe taking the write down at this time is the right thing to do. As it relates to merger and integration charges, this will be the last quarter we call out this item separately. Further details regarding all of the Q4 charges can be found in the FAQ at the back of our earnings press release.
Our 4th quarter revenue of $8,200,000,000 increased 3.5% sequentially. Pretax operating margins increased 99 basis points to 10.2%. Highlights by product group were as follows. 4th quarter reservoir characterization revenue of $1,600,000,000 decreased 7.5% sequentially as a result of a change in estimate on the long term project accounted for under a percentage of completion, offset in part by higher software and multiclient sales. Margins expanded 4 41 basis points to 22%, primarily due to increased contribution from software and multiclient sales as well as the impact of the accounting from the previously mentioned project.
Drilling Group revenue of $2,200,000,000 increased by 3% sequentially, while margin increased 43 basis points to 14.6% due to strong MI Suwako sales in Mexico and North America land. Production group revenue of $3,100,000,000 increased 7% sequentially, while margin increased 39 basis points to 10.2%. These results were driven by strong pressure pumping activity in North America land and internationally in Russia, Saudi Arabia and Argentina. Cameron Group revenue of $1,400,000,000 increased 9% sequentially, driven by growth in all product lines, particularly OneSubsea. Although margins for the group decreased by 58 basis points, OneSubsea Margins exceeded 20% for the 6th consecutive quarter.
However, due to declining backlog, the OneSubsea Margins are expected to be below 20% next quarter. The book to bill ratio for our long cycle business was 0.6% in Q4. The effective tax rate, excluding charges and credits, was 19% in the 4th quarter compared to 18.4% in the previous quarter. Let me now provide you some color on the impact of U. S.
Tax reform on Schlumberger. As a non U. S. Company, our tax results is in us largely paying taxes where we work and earn profits without having to incur additional layer of taxes. Given this structure, the primary impact of U.
S. Reform on Schlumberger is that the lower federal tax rate of 20% will be applied to income earned by our U. S. Business. Absent the impact of U.
S. Tax reform, our ETR likely would increase by approximately 2 to 3 percentage points in 2018 as compared to our Q4 ETR due to the higher profitability we expect in North America in 2018. However, the impact of U. S. Tax reform is expected to largely offset this increase.
As a result, we expect Schlumberger's full year 2018 ETR to be more or less in line with Q4 2017 ETR. During 2017, we returned $3,700,000,000 of cash to our shareholders through dividends and share buyback. As you know, our policy is to review dividend with our Board every January. Based on this review, we have decided to maintain our dividend at $0.50 3rd quarter. Paul will elaborate on this.
We generated $5,700,000,000 of cash flow from operations for the full year 2017 and $2,300,000,000 during the Q4. As a result, we achieved our cash flow generation target for the year. This is all despite making severance payments of approximately $455,000,000 during 2017 $108,000,000
during the Q4.
I'm pleased to report that cash collection in Ecuador during the quarter were very strong. As a result, our receivable balance in the country at the end of 2017 was significantly lower than it was at this time last year. Our net debt increased by $900,000,000 during the quarter to $13,100,000,000 We ended the quarter with total cash and investment of $5,100,000,000 During the quarter, we spent $101,000,000 to increase to repurchase 1,600,000 shares at an average price of $64.82 For the full year 2017, we spent $969,000,000 to repurchase 13,200,000 shares at an average price of $73.11 And now I will turn the conference call over to Patrick.
Thank you, Simon, and good morning, everyone. Let me walk you through our geographical performance of the 4th quarter. Looking at North America, revenue grew 8% sequentially, driven by a further increase in land activity as well as improved pricing. This despite a 1% decrease in the frac market stage count. The production group, 1 stim Hydraulic fracturing operations, benefited from a full quarter of activity for the fleets reactivated in the Q3 as well as additional fleet redeployments in the 4th.
Profitability also improved as pricing increased. Vertical integration continued to reduce supply chain costs and the impact of transitory and reactivation costs abated. The drilling group sales of directional drilling technologies and Mi Swakow products and services increased sequentially as customer demands for longer laterals remained strong. Cameron surface and drilling systems products and services were also in higher demand throughout the quarter. At the end of December, we concluded the transaction with Weatherford, not as a joint venture as originally envisaged, but as a straight purchase of 1,000,000 hydraulic horsepower.
This deal will further enable margin expansion of the Schlumberger One Stim business in North America, a business we started over 12 months ago focused on providing an integrated completion and fracturing offering in the unconventional market. The acquisition of these assets broadens and strengthens the OneStim footprint in the U. S. And we see outright ownership as a positive, not only through the flexibility and independence it offers, but also the seamless integration opportunities it brings with other parts of our offering, such as coiled tubing and the Cameron service and frac flowback businesses. The progress of the One Stim business over the past year is mirrored by the success of new contract awards.
For example, we have just signed an MoU with Oxy for a 5 year service partnership in the Ebbantine project in New Mexico's Delaware Basin. Our joint objective is to reduce the cost per barrel in the safest and most efficient way possible. Pending final contract negotiation, the agreement includes a minimum scope of 700 wells, exclusivity of services and construction of a Schlumberger facility within the OXY acreage. Offshore revenue in North America also increased as year end sales of WesternGeco multi client seismic licenses was stronger than expected. Activity in the U.
S. Gulf of Mexico shifted to workover during the Q4 and will return to drilling in the Q1 of 2018, which includes activity on the Mad Dog II award from BP for 5 to 8 wells that we highlighted in this quarter's release. This award is in addition to the earlier awards to 1 Subsea for the corresponding Subsea installations. Internationally, 4th quarter revenue grew 2%. This was driven by strong growth in the Latin America area and a sustained growth in the Middle East and Asia area.
These positive effects were partially offset by seasonal weakness in Europe, CIS and Africa area. In 2018, the international market will return to growth for the first time since 2014 and the projected activity growth is now leading us to start the reactivation of equipment to meet new contract startups. In addition to this, we're also starting to reposition equipment in the international areas in general and to Russia and the Middle East in particular, where activity is strongest and where we can secure the best returns. Both the reactivation and repositioning will result in increased short term costs, which we expect to absorb in the Q1 of this year. In Latin America, revenue increased 9% sequentially, driven by Argentina and Colombia.
In Argentina, the growth was driven by production group activity for unconventional resource development with increased stage count and proppant sales. In addition, we also began the first well on the YPF Bandurria Sur project. Drilling and measurements in Colombia benefited from stronger activity for Ecopetrol. Revenue in Mexico and Central America was lower despite the growth in land development drilling work for both Pemex and a number of local operators due to the absence of the strong multiclient seismic license sales seen in the Q3. SPM project revenue was essentially flat in Ecuador, where we collected a further payment during the quarter, bringing the total received to $720,000,000 inclusive of the $300,000,000 in bonds received from Petro Amazonas that we monetized in December.
We expect further payments early in 2018. In the Middle East and Asia area, revenue increased 2% sequentially on strong IPS project work in Saudi Arabia. Much of this was the result of improved efficiency and unconventional resource developments, but performance also increased on conventional lump sum turkey projects. Looking forward a little, we were awarded 2 new lump sum contracts for drilling rigs and services covering up to 146 gas wells and up to 128 oil wells. Project mobilization and start up will begin in the Q1.
Elsewhere in the Middle East, activity was higher for drilling and measurements in Qatar and Kuwait, where IDS efficiency delivered additional wells. Also, as already mentioned, RCG revenue declined from a long term construction project in the region. In Iraq, signs of increased activity are emerging in the north with at least one major IOC expected to resume activity during the Q1. In the south of the country, we have made further market share gains with additional awards of IDS contracts. With the onset of winter, activity was lower in the Europe CEIS and Africa area with revenue declining a modest 2%.
Seasonal effects were mainly seen in Russia, the North Sea Geo Markets and in Continental Europe, although these were partially offset by stronger SAS software sales and increased product sales from the drilling and production groups. Sub Saharan Africa revenue declined with lower activity in Congo, while in Libya, onshore drilling activity resumed as the security situation continues to improve. Weather in Russia and Central Asia mainly affected wireline, although this was partially offset by record highway stimulation operations as well as sales of SAS software and artificial lift products. Sakhalin was also lower as the summer campaign ended, but completions, iron product sales mitigated this effect. The Caspian and Kazakhstan declined, although new contracts beginning early in Q1 were awarded for operations in both Kazakhstan and Turkmenistan.
Looking ahead, in other parts of the area, there have been a number of acreage acquisitions by international operators in Sub Saharan Africa on the back of record low reserve additions with development acreage changing hands. This will translate to new activity in 2018, particularly in Tanzania and Gabon. Some of these new projects have already led to new project awards that favor our integrated service capability. For example, we have just been awarded a services contract for an offshore project in Gabon to oversee well construction services. At the same time, BOR Drilling has been awarded the rig contract.
We see alignment of this type as being one of the next steps in being able to provide more efficient drilling operations. And with that, I pass the call to Paul.
Thank you, Patrick. 2017 marked the beginning of the oil market recovery with supply and demand moving into balance and oil prices steadily increasing over the course of
the year.
Our revenue grew 9% and ended up just north of $30,000,000,000 driven by strengthening land activity in North America and by the Cameron acquisition where we exceeded the synergy targets set at the close of the transaction in 2016. Our approach to the past 3 years of unprecedented downturn has been to carefully navigate the difficult commercial landscape, seizing strategic M and A opportunities, continuing the commitment to our transformation program and further broadening our extensive technology portfolio through organic R and E investments. Throughout this challenging period, we have continued to evaluate the effectiveness and competitiveness of all parts of the company and proactively restructured the elements we deemed necessary. In line with it, we took a further charge in the 4th quarter amounting to $3,000,000,000 and I would now like to give you the rationale behind the largest element of this, which is our decision to exit the seismic acquisition business. Given history and market position, this has not been an easy decision to make.
But following a careful evaluation of the current market trends, our customers' buying habits and our current and projected financial returns, it is unfortunately an inevitable outcome. Geophysical measurements, server design and seismic operations have been an essential part of Schlumberger and our R and D efforts for more than 30 years. And today, we remain the industry's seismic technology leader with a unique position in terms of intellectual property as well as engineering and manufacturing capabilities. Our isometric marine acquisition system remains unrivaled and represents one of the biggest engineering achievements in the history of our company. Still as the downturn in the seismic data acquisition business now enters its 6th year, the present outlook provides no line of sight to the market recovery.
It has also become clear to us that our customers are unwilling to pay a premium for our differentiated seismic measurements and surveys, and they clearly believe that generic technology and performance is sufficient. In general, this approach commoditizes the seismic data acquisition business and creates a very low technical barrier to entry for smaller players who steadily add vessels and keep the market in a chronic state of overcapacity. We have therefore reached the conclusion that the Seismic acquisition business cannot provide the full cycle returns we require in terms of operating margins, free cash flow generation and return on capital employed, nor can it compete for our internal allocation of R and E funding or capital investments. This challenging commercial environment is today clearly reflected in the financial statements of all the standalone seismic acquisition players who are either at or close to bankruptcy, heavily burdened by weak cash flow and high debt. And while these standalone seismic acquisition players have no other choice than to stay in and fight on to avoid bankruptcy, while hoping for a better future, we at Schlumberger do have a choice and we choose to exit the commoditized land and marine acquisition business.
Meanwhile, rapid advances in high performance computing, data analytics and machine learning have enhanced the value of seismic imaging and visualization, enabling us to extract significantly higher value from our previously acquired data. Going forward, Westendigo will therefore adopt an asset light model built on our strong multi client data processing and interpretation businesses and further supported by our close partnerships with the leading companies in cloud and high performance computing. As a result, our reconstituted seismic business will going forward require half the capital investments and yield twice the free cash flow conversion and making it accretive to the cash returns of the company. In the coming quarters, we will of course honor all our existing land and marine acquisition contracts and customer commitments, but we have already stopped our participation in new bids. We are currently evaluating options for divesting our acquisition business and as we go through this process, we will close back our equipment as we complete our ongoing contractual commitments.
Given the weak financial state of the other seismic acquisition players and the absence of a clear line of sight to a recovery in the seismic market, we are prepared for the divestiture process to take some time and that we may end up selling our acquisition business to the new market entrants. Next, let's turn to the oil market where the demand outlook continues to be strong, fueled by robust global economic growth with the latest forecast showing upward GDP revisions in both the U. S. And Europe and with India continuing to surprise to the upside. On the supply side, the OPEC and Russia led production cuts were extended to the end of 2018 and more importantly compliance remained at or above 100%.
This is translating into higher than expected inventory growth with U. S. Stocks quickly approaching the 5 year average and Brent related inventories already well below. At the same time, floating storage has been more or less eliminated. All of this means that after 4 years of waiting, the oil market is now substantially rebalanced.
This is also reflected in the oil market sentiment, where we currently are witnessing a gradual shift from an oversupply discount towards the restoration of a market tightness premium with any geopolitical or operational disruption creating further upward movement in the oil price. In North America, shale oil production has responded as expected in 2017, with strong growth seen in the 4th quarter following the ramp up of drilling and completion activity earlier in the year. Looking forward to 2018, some of the U. S. E and Ps are still indicating that they will invest within cash flow in the coming year.
However, with the positive oil market sentiment and the increased availability of cash, we expect another year of robust growth in North America shale oil production, which will be required to maintain the balance in the global oil market. The reason for this is that the aging production base in Latin America, Africa and Asia continues to show underlying production decline after 3 years of unprecedented underinvestment. In 2018, this trend will again be masked by close to 2,000,000 barrels of long cycle production additions from investments made in the previous upcycle. These production tailwinds are expected to drop by around 1,000,000 barrels per day in 2019, which means that the effective decline in the rest of the world is set for a significant acceleration in 2019 and beyond, even if investment levels start increasing in 2018. These positive oil market sentiments are also reflected in the E and P spend outlook, where the 3rd party surveys predict another 15% to 20% increase in North America investments in 2018, while the international market is poised for growth for the first time in 4 years with a forecast of 5% increase in E and P spend.
From the commercial side, we expect 2018 to be another year of strong growth in North America land, driven by further market share gains in both hydraulic fracturing and drilling as we deploy another 1,000,000 horsepower and continue the capacity ramp up of our currently sold out grocery steerable and drill bit technologies. In the international markets, we expect growth in all regions in 2018 for the first time since 2014, spearheaded by solid underlying activity increases and market share gains in the Middle East, Russia, Asia and the North Sea, while we expect more nominal growth rates in Latin America and Africa. The return to broad based growth in the international market represents a significant boost to our earnings power due to our unrivaled leadership position in all parts of this market in terms of both market share and profitability. The significance of this is best illustrated by the fact that we generate 4x to 5x higher earnings for each incremental customer dollar spent in the international markets compared to the incremental customer dollars spent in North America. So after 3 very tough years, it is now clear that the tide is firmly turning in favor of Schlumberger.
Looking closer at the Q1, this will be a transitory quarter for us where we expect the sequential decline in EPS to be $0.02 to $0.03 more than the normal seasonal drop. This is driven by the increased relative size of our businesses in Russia and the North Sea, the need to absorb exceptional costs related to reactivation of idle capacity due to recent contract wins as well as noticeable equipment repositioning costs as we shift more of our international capacity towards the Middle East and Russia. We expect to absorb the majority of these exceptional costs in the Q1 and we are already seeing a strong acceleration in operating income growth in the second quarter. Turning next to capital allocations. We plan to tackle the 2018 activity growth without an increase in CapEx from the $2,000,000,000 levels seen in 2016 2017 as we again start to benefit from improved asset utilization on the back of our transformation program.
Multi cloud investments will be lower in 2018 as we focus on monetizing the strong library we have already built. And for SPM, we have reached the end of our countercyclical business development program and are now shifting our full attention towards project execution. This means that capital investment levels will be down in 2018 and that our SBM business will generate positive free cash flow in the coming year. In terms of capital allocation towards M and A activity, the only major transaction we are currently pursuing is the pending EDC transaction in Russia. We remain optimistic that we will ultimately receive the needed regulatory approvals.
As for dividends, we decided based on the current payout ratio to maintain our dividend at the current level for another year and instead return excess cash to our shareholders in the coming year through our existing buyback program. As we eagerly enter the 1st year of growth in all parts of our global operations since 2014, our entire organization remains committed to delivering market leading products and services to our customers and superior returns to our investors, driven by our ability to win our customers' work and deliver strong incremental margins and free cash flows. That concludes our prepared remarks. We will now open up for questions. Thank
Your first question comes from the line of James West from Evercore ISI. Please go ahead.
Hey, good morning, Paul.
Good morning, James. Great to hear your confidence about the international recovery and that getting underway. It looks like
you've already seen a little bit
of that so far. I know Patrick outlined just a slew of contract wins that have already happened. And I know that there's a lot of tenders out there and more are coming. And it seems to be global in nature. You highlighted some transitory parts of 1Q.
But how should we think about the rollout of international revenue or the contracts coming in and starting up as we go through 2018 into 2019? And kind of where do we see the inflection higher for international?
Well, I think if you look at the progression of 2018, I think I'll limit my comments to that. Like I said, the Q1 will be we will see a lot of the start up of these new contract wins. So in terms of revenue, we will have an impact on seasonality given the relative higher share of Northern Hemisphere business at this stage. And then it will be start up costs and mobilizations that we're going to focus on in the coming quarters. So in terms of revenue progression, I think you'll see the Q1 of significant acceleration in revenue in the Q2, followed again by a very strong growth also into the Q3.
So the year will have a somewhat slow start with seasonality with start up costs and mobilizations in the first and then followed by strong growth in the subsequent quarters.
Okay. That's very helpful. And then with respect to the Q1, I know normally there's about a 10% decline or so for Schlumberger's earnings, yet that's in a normalized year where you have a lot of back end Q4 sales and so you see the drop off there. Should we think about something in that range? Or will it be maybe more of a pronounced decline in 1Q and then more of a jump in 2Q because of these the staging and the preparation?
Yes. I think from an overall activity standpoint, I mean, we I think about a 10% reduction in EPS is a good benchmark for that. On top of that, we will have, I would say, 2, 3 additional cents of onetime costs linked to the reactivation as well as repositioning of equipment. But I think the 10% number is a good guide for the traditional seasonality with a couple of extra sense on additional costs.
Your next question comes from the line of Angie Sedita from UBS. Please go ahead.
Thanks. Good morning, Paul.
Good morning, Angie.
So a little bit of color maybe on the evolution of One Salmon in regards to completions and thought about how you would like to build that business out over time, have a vertically integrated business, What product lines are you missing? And what's the timeframe do you think you could see for that business to be built out to the way that you would like it to be, well rounded, a full product fluid, etcetera?
Yes. So for the multistage completion business, for U. S. Land, we do have a more or less complete offering. There are a few small pieces that we're missing that we have we're working on organically.
But in terms of overall, we have the products that we need in the market. We have a presence in the market, although it is not very high. So what we are in full swing of doing now is to step up both supply chain and manufacturing as well as sales of this offering. And we will now tie this very closely to the deployment of additional horsepower, which we obviously have ramped up significantly already in 2017. So we have a very aggressive growth plan for the multistage completion offering that we already have in house, and we will look to penetrate significantly into the 1st in frac fleet that we already have in operation as well as the additional fleets that we will put into play in 2019.
Okay. Okay. Fair enough. And then the reference to SPM being potentially done, I mean, previously you were commenting that there could be as many as 2 to 4 projects announced in the next 1 to 2 quarters. And now, obviously, oil prices have moved higher, transaction costs have likely also moved higher.
Do you still expect 2 to 4 more projects to be announced or are you done, done at least for 2018?
Fantastic. You want to comment on that? Yes. So I think in
general, Angie, SPM continues to be a growth engine for the company in the coming years. But at this stage, we have reached the end of what we call our countercyclical business development program, and we are really shifting our attention to project execution. Going forward, SPM will generate positive cash flow, and therefore, we'll be able to fund future investments and potential expansion. So I would really characterize this as a very disciplined growth going forward.
Your next question comes from the line of Scott Gruber from Citigroup. Please go ahead.
Good morning. Good morning.
Paul, with SPM being deemphasized to a degree with higher crude prices and you guys have made very good progress on the transformation. We started to receive a few questions from investors regarding what is Schlumberger's main growth strategy from here? What are the main initiatives to execute on that growth strategy? I have an answer, but given rising investor interest in Schlumberger and probably more people tuning into this call, I think
it would be useful if you
just for a minute or 2 from a high level, if you could briefly discuss the overarching strategy of the company going forward and the key initiatives to execute on that strategy?
Well, I would say that if you look at what we've done over the past 3 years in the down cycle, we have through acquisitions, in particular Cameron, and through the combined, I would say, number of smaller acquisitions within land drilling and organic investments, complete portfolio within So we have now a very complete portfolio within retro characterization, within all aspects of building, within all aspects of production, with an increased presence in U. S. Land as well, and we've added Cameron to the lineup in 2016. So our strategy going forward is very clearly that we want to now increase our market share, increase our participation in all aspects of the global business. We have a fantastic presence in the international markets.
We shall now just returning to growth. And as I indicated in my prepared remarks, our earnings power internationally is 4x to 5x land. So our strategy is very clear. It hasn't changed. We will continue to participate in all the major markets around the world, and we are very excited about the growth opportunities now that international is providing us and again, the earnings power we have in these markets.
And then just with regard to the 5% market growth rate expectation in 2018, given the past investments in the SPM projects coming online, how do you think your international revenues trend relative to that market growth rate?
I think overall, our objective is to outgrow the overall market in any part of the world, right? So I would say that if the international E and P spend growth ends up being 5%, our goal is to outperform it.
Your next question comes from the line of James Wicklund from Credit Suisse. Please go ahead.
Good morning, guys.
Pal, it's all positive in terms
of the outlook.
We all know that you guys and everybody else has said that international drilling activity had kind of bottomed mid last year, but we were warned that pricing pressure continued. Has the pricing pressure abated any? And where is pricing today versus 2014 broadly in the international sector? And I guess it matters most in Russia, Saudi and the North Sea. Can you talk about pricing internationally since spending is going
to be up and the rig counts bottomed, that seems
to be the most critical issue right now.
Yes. It's a fair question, Jim. Obviously, we have a very clear view on pricing, and we have a very good handle on pricing. At this stage, I don't really want to go into what we think about pricing or how we're going to play pricing. This is very sensitive and very close to how we are running the business.
So I'd rather keep those views to myself other than we have a very clear view on what we are doing and what we are going to do going forward.
Well, has it quit going down at least generally for industry?
I'm not going to speak to what I said. I think the all bids in any part of the world remain competitive really any stage of the cycle. The question is, are you pushing pricing up? Are you looking for market share? I'm not saying that we are doing either of those two things other than that we have a very good handle on what to do with pricing and we view this as a competitive advantage to how we're going to market going forward.
Your next question comes from the line of Bill Herbert from Simmons. Please go ahead.
Good morning. Paul, if you could
speak to the expected cadence of deployment and reactivation of the Weatherford frac fleet over the 2018 timeframe? And then moreover, if you could also speak to what you expect the total reactivation cost of the fleet to be as well and whether you expect all 20 of these fleets to be working by the culmination of the end of this year? Yes.
So if you look at what we did in 2017, we basically reactivated around 1,000,000 horsepower or slightly north of 20 fleets in 2017 of our own capacity. We are now more or less fully deployed, And we had challenges early on with the reactivation and getting everything out. There's a lot of hiring. There's a lot of new things to take on as you massively ramp up as we did. But at least we have gotten the hang of it.
So our plan is to do exactly the same in 2018. So we will be deploying the additional 1,000,000 horsepower over the course of 2018. And although it's not going to be a completely straight line, I think fairly close to a straight line over the course of the year, I think, is a good assumption.
Got it. And do you hazard a guess, I mean, I'm sure you've done work, but you want to reveal it in terms of what you expect the reactivation cost to be?
Yes. So for the horsepower that bought from Bairofir, we expect the total reactivation cost to be in the range of $100,000,000 which is factored into our CapEx guidance.
Your next question comes from the line of Kurt Hallead from RBC Capital Markets. Please go ahead.
Hey, good morning. Thank you for all that color. Interesting stuff going on here, especially on the international front for sure. So Paul, a lot of focus and attention on the very near term numbers on the quarter. Don't want to read too much into your commentary, but it sounds to me like that you're going to get from the start ups post Q1 should more than offset the greater than seasonal drop in the Q1.
So on a full year basis, I'd have to assume that the Street consensus numbers look pretty solid where they are right now. Is that could you provide some commentary on that?
We generally don't give annual guidance. So I'm not going to step into that. I will just reiterate my commentary that Q1 is transitory. We are not suggesting anything else than that. We have normal seasonal decline.
We have some additional costs related to reposition and reactivation. And we expect very strong growth in earnings both in the Q2 and Q3 coming after.
Okay. That's fair enough. I appreciate that. So on the international front, you mentioning that the earnings contribute 4x to 5x more than they had in North America. Is that a through cycle number, Paul?
Or are you kind of comparing what was transpiring during the kind of peak activity levels for international and North America?
No, this is a full cycle comparison of the North our North American operations versus our international operations, full cycle.
Okay, great. Awesome. That's it for me. Thank you.
Thank you.
Your next question comes from the line of David Anderson from Barclays.
Please go ahead. Hi, good morning. Paul, so you said in the past that doing nothing is not a strategy and with the write down of marine and seismic acquisition, it's another move where you've adjusted your strategy on a business that's not meeting acceptable returns. SPM is the other obvious example. I was wondering if you could just kind of help us understand kind of bigger picture where you think Schlumberger's normalized returns should end up say compared to last cycle?
Kind of excluding a big ramp up in pricing with your new kind of more asset light model, can you get back to those levels? Are you targeting it back to kind of high teens returns? Maybe just kind of talk about just in general how you're thinking about that?
Yes. We are for sure targeting that. Our goal is to beat the margins we had in the previous cycle and obviously peak higher. And then whenever the inevitable next cycle starts, that we also profile. So we have very clear plans in place for how we're going to do that, both when it comes to operating margins, when it comes to free cash flow generation as well as return on capital employed.
And then one other thing, if I just go back to another comment you made in the past is about not getting paid for technology in certain markets. And that therefore you pulled back until those customers come back to you. Has your mindset changed at all on that? Have you seen shifts from customers on how they're viewing technology today? And I'm just kind of wondering how you think about R and D spending over the next few years.
Obviously, it came down quite a bit this year. How should we think about where that number goes in the next few years?
Well, we haven't changed our position in terms of wanting to get paid for our technology. And in the markets where we are not going to get paid for our differentiated technology, we will provide market performance in those markets, right? But I would say that the conversation is starting to shift in many of the markets around the world now towards technology, towards differentiated technologies and towards overall service and product performance. And this is obviously something that favors us. I think even in North America land as we go into 2018, there is a growing focus from the customer base on both drilling and hydraulic fracturing efficiencies.
So we want basically more well spuds per rig per year, and we want more stages per fleet per month, right? So all of these elements favors differentiated technologies, individual technologies as well as our integrated offering, both when it comes to billing and stimulation. So in terms of R and D spend, we have taken the R and D spend down gradually over the course of this downturn. We don't have plans 2018 to increase it significantly, but we have plans in place in the following years as to what we would direct this spend towards when the market permits us to increase spend.
Your next question comes from the line of Igor Levi from Morgan Stanley. Please go ahead. Good morning.
Good morning.
So I remember early in the downturn when you were first giving international price concessions. You had mentioned that these concessions had mechanism of reversing when oil price trigger points were hit. And I know you don't want to provide details on pricing itself, but could we assume that with oil in the high 60s that some of those mechanisms are being triggered?
Yes. I think generally for those mechanisms, if you look at the bidding activity that we've gone through, say, over the past year and are still ongoing at this stage, most of the contracts that those mechanisms were tagged onto are now being replaced by new bids. So I don't expect there to be a significant number of contracts where we still have those mechanisms in place that generally replaced by new contracts that have been competitively bid over the past year and is still being awarded as we speak.
Great. And how should we think about modeling the impact of your exit from the Seismic acquisition business on 2018 results relative to what that business earned in 2017?
I think if you look at the impact in Q4, there is some D and A impact. And beyond that, I think, obviously, it will be less capital intensive going forward. So I would say lower CapEx, higher free cash flow conversion and some positive impact from D and A. I think beyond that, that's it.
Your next question comes from the line of wakkar Syed from Goldman Sachs. Please go ahead.
Thank you.
Paul, my question is regarding the OneSubsea segment. 1 of your competitors have come up with more compact systems that can reach sharply reduce customer costs. What's the Schlumberger answer to this new introduction of new systems into the
subsea? Well, from the 1 subsea side, we have over the past few years done a lot on reducing the overall cost base and the capital intensity, the size on the equipment that we provide. So I mean, this is nothing new for us. We have already made significant investments into this. We are quite competitive when it comes to all aspects of this, right?
So this has already been going on within OneSubsea for a number of years. And if you look at some of the awards we've had in the past 12 months, they're coming as a direct consequence of being very competitive when it comes to cost and also standardization of the equipment that we provide in our solutions to our customers. So there's nothing new for us. We've already been working on this, and we continue to work on
it. And what's your view on the outlook for offshore project FIDs with regards to primarily subsea orders whether in terms of trees or other subsea spending?
Well, I don't have a specific number to give you on the number of projected pre awards other than that it is set to be up in 2018. I think overall number of FIDs offshore as well is on a positive trend. So we are optimistic and excited about the offshore market as well as overall the international market going into 2019.
Your next question comes from the line of Jud Bailey from Wells Fargo. Please go
ahead. Thanks. Good morning. Good morning. Good morning.
A question on margins, Paul. With revenue growth, probably every all markets look like they're going to probably move in the right direction this year. In the past, you've talked about generating getting back to generating very high incremental margins in the 60 plus percent range. With revenue growth starting to turn the corner in most of your markets, is that still a reasonable expectation at some point in the future? And then just in general, how should we think about incremental margins this year with the revenue growth probably going to happen from the spending that we see come through from E and Ps this year?
Yes. So we for 2018, we target to increase incremental margins in all 65% incrementals in 2018 is that realistic because we will require a fair bit of pricing to reach those levels. I've always said that 55% is achievable with pricing. So we will have to see how the market pans out in terms of pricing. But absent pricing, I think it's going to be tough to get to 65%, but we for sure are going to improve over the incremental margins that we delivered in 2017.
Is that still a reasonable goal if we continue to see growth into 2019, I guess? And I know you don't want to give guidance out that far, but just trying to get a sense that you would still be once things are on we could get past some of the reactivation costs and some of the transitory issues that the high incrementals are something that you'd still be comfortable with on a longer term basis?
Yes, absolutely. We are for sure targeting the 65% incrementals when we get into steady growth, when we get a bit of pricing tailwind, that ambition has not changed, and we're going to work towards achieving it, yes.
Your next question comes from the line of Timna Tanners from Bank of America. Please go ahead.
Yes. Hey, good morning, Mel. Wanted to ask if you could follow-up a little bit please on the SPM strategy. I appreciate that you're moving into harvest mode. That makes a lot of sense.
But can you help us with characterizing perhaps what might be the right investments for redeploying any of that cash or how you would look at those opportunities going forward?
Patrick? Yes. So it's maybe a little bit the same as what we already said. I think that we still believe that SBM is going to be a significant portion of our growth strategy going forward. But at the end, we want to make sure that we are very opportunistic in the deals that we take.
And at this stage, we have really reached the end of our countercyclical business development program. And going forward, we will be growing in a very disciplined manner. What that means is that we want SPM to be generating its cash that it can use for future investments and potential expansions, And that is going to be the way and how we are going to be looking at projects going forward. So SPM is key to what we do, and we have a very strong view on how we will be how we want to be investing our capital going forward.
Okay. I guess you wouldn't want to show your hand there too much. I'll shift to asking that question more to Simon about given the commentary about returning value to shareholders in buybacks and so on. Can you remind us maybe some of your targets in terms of debt metrics and or cash on the balance sheet? Thanks.
So I think I walked out and I was coughing, but you mentioned something about the cash on the balance sheet. This is Simon I got by the way. Can you repeat your question please?
So in light of the focus now on returning cash to shareholders and growth beyond the dividend, wanted to see if you could please remind us what your targets might be regarding the appropriate level of cash on the balance sheet and what your target debt metrics are? Thanks.
So you know our policy is to return capital through dividend and buyback, and we are in the market continuously on the buyback. From the remark that I made, we spent almost $1,000,000,000 We bought 13,200,000 shares during 2017. And this as far exceeds the amount of shares we issued for the stock based compensation. So our policy, at the minimum, we will continue to buy back shares that we issued for the stock based compensation. And any excess cash, we will return it to our shareholders through buyback.
The dividend policy is reviewed every year. As we said this January, we decided to stay at the same level. And when the visibility is going to improve, we will certainly go back to increasing it. So our policy at a minimum is to return the shareholder any stock we issue.
Your next question comes from the line of Michael Lamott from Guggenheim. Please go ahead.
Thanks. Good morning, guys. Hi. Hey, Paul. When the OneStim was talked about as a joint venture, at one point you had talked about operating the frac fleets as essentially 2 frac fleets, more of a Schlumberger high-tech and a Weatherford based more conventional fleet.
And I'm wondering now that you own 100% of it, these 20 plus incremental fleets this year, are they going to be more conventional spreads? Or are they going to have elements of the integrated field systems that you've been moving towards with OneStim?
Well, I would say that for the underlying frac spread technology, we haven't talked about any kind of differentiation in that. I think the equipment that we bought from Rutherford versus the equipment that we generally have ourselves is more or less the same. I think it's much more down to what we're pumping, the fluid systems, diversion and potentially going more to an integrated model. But I would say today, we operate with basically generic food systems, and we have more or less the standard business model that the industry uses, right? So there's really no difference in the way we are operating any of the frac spreads within OneStim today, and that's not going to change when we take on board the additional 1,000,000,000 horsepower from Weatherford Drive.
So we are happy to provide more of an integrated package, including both pump down perforating and multistage completions, and that's what we're going to be promoting in our contracts with our customers, right? But for the ones that want to buy the individual pieces, we will continue to do that, And that is still a lion's share of how we operate today.
Okay. And then do you mind addressing some of the bottlenecks that you're seeing in the U. S. Land market today? Obviously, labor is one that we hear a lot about, but I'm thinking more on the logistics side in particular.
Yes. I think with the substantial growth that the industry has seen and obviously we have seen even more so in the past year and it's going to continue into 2018, there are bottlenecks in many parts of the value chain, right? But through the virtual integration program, we have now been able to streamline a lot of the aspects all the way from the sand mine to the railcars to the transload and even the last mile through owning a bit of our own last mile trucking. So that's getting ironed out. And I think the other aspect of challenges as well is that while the service industries have to ramp up their capacity and readiness, the same has gone for the customers.
And I would say that there hasn't always been perfect synchronization in between our operations and customers where you get inefficiencies from waiting on water, waiting for the well to be ready and so forth. So I think that's also a significant part of how we going to be looking to try to streamline operations to drive efficiency and further drive profitability in the year to come. But all of these things are in the works. We know where the bottlenecks are, and we have, I would say, active programs to address all of these in the coming year.
And your final question today comes from the line of Sean Meakim from JPMorgan. Please go ahead.
Thank you. Good morning. So Paul, with international activity set to improve here at least in some markets and you highlighted your core CapEx budgets going to be flat again, therefore still well below your core D and A. I'm just curious if you could expand on how much your efficiency efforts can continue to drive that lower spend and what would it take for you in terms of the environment in order to really step it up meaningfully?
Well, I mean, we are basically saying that we can keep our CapEx for field equipment flat in 2018 versus 2017, and is again driven by the fact that we have, in our view, significant upside potential when it comes to the utilization of the existing asset base. So I don't see this as a 1 year benefit. We have this program going on, which I think will benefit us for a number of years going forward. So while I'm not going to make any predictions to field equipment CapEx for 2019 already at this stage, but for growth rates that are in the range of what we're seeing now, we can continue to do this for a number of years going forward. So we have significant capacity upside from the existing asset base, and we are going to try to drive utilization up and hence have a significant tailwind to our return on capital employed by not having to spend a lot of CapEx on replenishing the field operation.
Okay. That's helpful feedback. And then just thinking about North American onshore maybe beyond pressure pumping, some of the other completion and production service lines. How do you see the supply and demand and also pricing for those other related product lines like cementing, coiled tubing, even production flowback and great to hear your commentary there?
Well, I think as activity will continue to increase, we expect to see growth and pricing opportunities for all the surrounding activities around fracking as well as on all aspects of drilling as well, right? And the last part, which we don't talk a lot about on these calls is the artificial lift business, where we also have a very strong presence both when it comes to ESPs and rod lift. So for all aspects of our business in U. S. Land going forward, we are very positive on both activity and pricing opportunity.
So thank you for that final question. I would now like to summarize the 3 most important points we have discussed this morning. First, the oil market is now balanced as a result of continued strong demand growth and the supply side characterized by production cuts led by OPEC in Russia and weakening global production base. So even with robust growth from North America Shale oil production in 2018, a global supply response will be increasingly needed to balance the market going forward, which again means a return to growth for all parts of our business. 2nd, the positive sentiment in the oil market are already reflected in the 2018 E and P spend forecast, where the 3rd party service indicate growth of 15% to 20% in North America and 5% internationally.
This is highly favorable to Schlumberger as our international earnings power is 4x to 5x higher than what we see in North America. Last, our approach to the past 3 years has been to broaden our technology portfolio, leverage our transformation program and restructure our organization to be ready for the inevitable market recovery. We are excited about the outlook and we are ready to deliver the best products and services to our customers and superior returns to our shareholders. Thank you very much for participating in the call.
Ladies and gentlemen, that does conclude