Ladies and gentlemen, thank you for standing by. Welcome to the Schlumberger Earnings Conference Call. At this time, all participants are in a listen only mode. Later, we will conduct a question and answer session. Instructions will be given at that time.
As a reminder, this conference is being recorded. I would now like to turn the conference over to your host, Simon Ferrant. Please go ahead.
Thank you. Good morning, and welcome to the Schlumberger Limited's 4th quarter and full year 2016 results conference call. Today's call is being hosted from Houston following the Schlumberger Limited Board meeting. Joining us on the call are Paul Kibbskar, Chairman and Chief Executive Officer Simon Ives, Chief Financial Officer and Scott Rowe, President, Cameron Group. Our prepared comments will be provided by Simon, Scott and Paul.
Simon will first review the financial results, then Scott will provide an update on the Cameron business, integration and synergies, and then Paul will discuss the operational and technical highlights.
However, before we begin with the opening remarks,
I'd like to remind the participants that some of the statements we'll be making today are forward looking. These matters involve risks and uncertainties
that could cause our results to differ materially from
those projected in these statements. I therefore refer you to Vallejo's 10 ks filings and other SEC filings. Our comments today may also include non GAAP financial measures. Additional details and reconciliations to the most directly comparable GAAP financial measures can be found in our Q4 press release, which is on our website. We welcome your questions after the prepared statements.
I'll now turn the call over to Simon.
Thank you, Simon. Ladies and gentlemen, thank you for participating in this conference call. 4th quarter earnings per share excluding charges and credits was 0 point 2 $7 This represents an increase of $0.02 sequentially and a decrease of $0.38 when compared to the same quarter of last year. During the quarter, we recorded $536,000,000 of restructuring charges, dollars 76,000,000 of camera related merger integration charges and a $63,000,000 charge relating to the devaluation of the Egyptian pound. The restructuring charges largely relate to workforce reductions and facility closure costs as we continue to rationalize our support structure and reduce our facility footprint.
All of these charges are described in our earnings press release. Our 4th quarter revenue of $7,100,000,000 increased 1% sequentially, primarily driven by the production group. Pre tax operating margins only declined by 21 basis points sequentially to 11.4%. This was largely due to the revenue mix. Margins also benefited from the continued cost management actions across the entire organization.
Sequential highlights by product group were as follows: 4th quarter reservoir and SIS were offset by declines in Wireline and WesternGeco. Pretax operating margins decreased 49 basis points to 11 point to 18.6 percent as the increased contribution from software sales were more than offset by the decrease in high margin wireline activity. Drilling group revenue of $2,000,000,000 was also flat sequentially, although margin increased 81 basis points to 11.6%. The margin improvement was primarily driven by the revenue mix and the strong cost control. Production in group revenue of $2,200,000,000 increased 5%, while margin increased 134 basis points to 6%.
These increases were driven by stronger wealth services activity both in the Middle East and in U. S. Land. Cameron Group revenue of $1,300,000,000 was essentially flat as increases in 1 subsea and surface were offset by lower drilling and valves and measurement activity. Margins decreased 207 basis points due to the drop in drilling projects.
Cameron was accretive to both Schlumberger's pre tax operating margin as well as earnings per share in 2016. Now turning to Schlumberger as a whole, the effective tax rate excluding charges and credit was 15.8% in the 4th quarter, essentially the same as Q3. Looking forward, the EPR would be very sensitive to the geographic mix of earnings between North America and the rest of the world. We anticipate that the DTR will gradually increase over the course of 2017 as a result of the expected improvement in activity in North America. Our cash flow generation continues to be very strong.
During all of 2016, we generated $6,300,000,000 of cash flow from operations. During the Q1, we generated $2,000,000,000 of cash flow from operations. This is all despite paying severance payments of approximately $150,000,000 during the Q4 and making $950,000,000 of severance and transaction related payments associated with the acquisition of Cameron during 2016. Although receivable collection improved in Q4, we continue to experience payment delays from some of our customers. Our net debt improved by 46 $1,000,000 on a sequential basis to $10,100,000,000 During 2016, we returned $3,400,000,000 of cash to our shareholders through dividends and share buyback.
We have also increased our dividend in 7 of the last 10 years. As you know, every January, we review the dividend with our Board. Given the current situation and our level of the payout ratio, we have decided to maintain our dividend at $0.50 per quarter. This will provide us with the flexibility to continue to invest in the business and take advantage of several opportunities as they present themselves. We will continue to return excess cash that we generate through our buyback program.
During the Q4, we spent $116,000,000 to repurchase 1,500,000 shares at an average price of $78.21 For the full year of 2016, we spent $778,000,000 to repurchase 11,000,000 shares at an average price of $70.8 per share. As a reminder, last year, our Board approved a new $10,000,000,000 share repurchase program, which will take effect once our current program is exhausted this year. Other significant liquidity events during the quarter included $654,000,000 on CapEx and invested approximately $160,000,000 in SPM project, dollars 130,000,000 in multiclient project. Full year 2017 CapEx excluding multiclient and SPM investments is expected to be approximately 2 point $2,000,000,000 And now I turn the conference over to Scott.
Thank you, Simon. The Cameron Group had another good quarter under Schlumberger and I'm pleased to report that we continue to exceed expectations with the integration. I will give you a brief update on the Q4 and the full year as well as provide some comments as to how we are thinking about 2017. We delivered $1,300,000,000 of revenue in the 4th quarter, which was flat sequentially despite the reduced backlog. EBIT margins were a healthy 14%, but lower than Q3 by 200 basis points, which is consistent with our prior thinking and communication on the last earnings call.
The lower margin is driven by the reduced volumes in our higher margin drilling business coupled with reduced pricing throughout the downturn that is now fully flowing through the system. 1 SOC, however, continued to have outstanding margins, which exceeded 20% for the 2nd straight quarter. Our persistent focus on cost control and the acceleration of the integration program has allowed us to deliver high relative margins throughout 2016. While the Cameron Group backlog declined again in the 4th quarter, our book to bill ratio remained flat sequentially at 0.8. Additionally, we had several major awards in the quarter that demonstrate market leading positions and our ability to capitalize on the limited opportunity deck in the marketplace.
In our drilling business, we received 2 different long term service contracts totaling more than $350,000,000 from Transocean. Schlumberger will be providing comprehensive services to ensure maximum uptime and reliability of the Cameron pressure control systems on their rig. The structure of these contracts best align the incentives of service provider, drilling contractor and operator. Additionally, we will be employing the latest technology on sensors, diagnostic and condition based monitoring to drive further reliability and uptime in deepwater drilling. This type of collaboration will systematically help to drive down the cost of deepwater development and potentially unlock future projects.
While secured in the Q4, this award was not booked in the Q4 and will be booked over the life of the 10 year contract. The reduction in the drilling backlog of $258,000,000 was primarily driven by the removal of 5 of 7 SEKES Brazil blowout preventable orders in the amount of $128,000,000 which we believe are unlikely to progress given the current issues in Brazil. OneSubsea received 2 significant awards in the quarter as well. One award was for the industry's 1st deepwater integrated subsea engineering, procurement, construction, installation and commissioning of a multi phase boosting system for the Dalmatian field in the Gulf of Mexico for Murphy Oil Company. Working with Subsea 7, we will deploy, install and commission a 35 kilometer tieback multiphase boosting system to augment natural production for the Dalmatian field.
WSSC also booked our 1st subsea trees for Statoil. While we've had a long relationship with Stav Oil, we had previously not participated in their subsea production systems project. The award of the 2 well Utgard project was a result of a multiyear effort to prove our technology and execution capability to Statoil. We are very happy to be working with Statoil on this project and we expect to continue working with Statoil to drive cost reductions and improve productivity on their future projects. Our V and M and Surface business responded to the increased activity in North America last quarter and we predict that these two businesses will outperform in the second half of twenty seventeen given their strong market positions coupled with their broad international reach.
The integration of Cameron into Schlumberger has been an enormous task. Most of the heavy lifting of the integration is now complete. We achieved our year 1 target of $300,000,000 of synergies in the 1st 10 months of the acquisition, and we fully expect to exceed the $600,000,000 target for the 2nd year. The transaction was again accretive in the Q4 as well as accretive to the full year results for Schlumberger. We booked $180,000,000 of synergy related business in the Q4 with the majority of it coming from the Middle East.
We will continue to have an integration team in 2017 and our focus will shift from cost synergies to growth synergies. Several technologies will be commercialized in 2017 that will drive incremental revenue and margin. Finally, we continue to find opportunities around the world when we leverage the expansive footprint of Schlumberger. The Q1 will be a low for the Cameron Group in both revenue and margin due to the reduced backlog and the normal cyclical nature of our business. However, I expect the Cameron Group to grow continually from the Q2 onward as we leverage our North American position and capitalize on the growth from our expanded international presence under Schlumberger.
In summary, 2016 was a challenging year for the Cameron Group as we work through the downturn and integrated into Schlumberger. However, I could not be more pleased with the approach by Schlumberger throughout this integration and with the performance of the Cameron people and organization. Despite the challenges, we delivered strong results throughout the year and we are positioned better than any of our peers to fully capitalize on the growing opportunity set in 2017. I'll now turn it over to Paul.
Thank you, Scott, and good morning, everyone. Our revenue in the Q4 of 2016 increased 1% sequentially to reach $7,100,000,000 as growth in North America land and robust activity in the Middle East largely offset continued weakness in Latin America and seasonal declines in other parts of the world. Our overall activity and financial performance led to a second successive quarter with a small but positive increase in earnings per share. In parallel with this operational stabilization, we have completed the restructuring of the company, which in the Q4 included a further reduction of our global support structure to reflect current activity, fleet capacity and customer pricing levels. These latest actions follow the well established playbook we have used to navigate the unprecedented industry challenges faced over the past 2 years.
In this, our focus has been on proactively streamlining our cost and support structure and continuing to drive the underlying efficiency and quality of all our business workflows. In parallel, we have also significantly expanded our offering through consistent investments in R and E a strategic M and A program. And through these actions, we have further strengthened our market position compared to when we entered the downturn 2 years ago. Next, I will review the Q4 business trends from our global operations, and I will focus my comments on the results of activities for the Characterization, Drilling and Production Groups as Scott has already covered the performance of the Cameron Group. In North America, overall revenue increased 4% sequentially driven by an improving land business in the U.
S. And Western Canada as drilling and completions activity increased and service pricing started to recover. In terms of technology, we saw the strongest growth on land and pressure pumping followed by directional drilling, drill bits and drilling fluids as well as our ESP, PCP and rod lift product line. Offshore revenue declined again sequentially as the rig count dropped further and pricing remained under pressure in spite of the significant technical and operational challenges in this market. The resulting business environment is potentially becoming unsustainable for us and will either lead to a recovery in service pricing or a narrowing of our service offering with redeployment of resources to markets that offer more adequate returns.
Internationally, revenue was up 1% sequentially as strong activity in the Middle East was partially able to offset the combination of continued weakness in Latin America and seasonal slowdowns in other parts of the world. In Latin America, revenue declined 4% sequentially driven by Mexico where further budget constraints impacted activity and by Argentina where unfavorable weather conditions and continued union actions led to significant activity disruption. On the positive side, our integrated project activity in Ecuador remained strong, and we saw as expected stronger conventional land drilling activity in Colombia as WTI oil prices climbed above $50 Revenue in Europe CIS and Africa decreased 2% sequentially due to the seasonal slowdown in activity in Norway and Sakhalin, while activity in the rest of Russia and Europe as well as in North Africa was essentially flat. In sub Saharan Africa, revenue was marginally down due to anticipated project completions, but we are now seeing a floor in activity and expect the recovery process to start in the coming quarters. In the Middle East and Asia, increased 5% sequentially, driven by strong drilling and completions activity on land in the Gulf region.
At the same time, activity in Asia weakened further in Q4 but now appears to have bottomed out, and we therefore expect a slow recovery to start also here in the coming quarters. As we now move into the recovery part of the cycle, I would like to turn to the developing macro environment and what this means for our business. First of all, we maintain our constructive view of the oil market as supply and demand continued to tighten in the 4th quarter as demonstrated by the OECD oil stocks, which declined for the 4th month in a row in November. This tightening is partly driven by strong demand where the reporting agencies revised their global demand growth figures upwards in the 4th quarter and now stand at around 1,500,000 barrels per day in 2016 and between 1,300,000 and 1,600,000 barrels per day in 2017. On the supply side, non OPEC production remains under pressure, seen by the large year over year drop in North American production, which as of December had fallen by more than 600,000 barrels per day versus 2015.
Over the same period, new production from the completion of long term large projects in Brazil, Kazakhstan and Russia was offset by falling production from Mexico, China and Colombia to result in a year over year reduction of 900,000 barrels per day for non OPEC production. In terms of OPEC supply, production surged to record levels in the Q4 to meet the increase in demand and to offset the falling non OPEC production. This lowered spare capacity down to 2,000,000 barrels per day in November, which had barely 2% of global production, represents a 12 year low. The OPEC agreement to reduce production by a significant volume of 1,600,000 to 1,800,000 barrels per day has now established a floor to the oil prices and should accelerate the tightening of the oil market going forward. These supply reductions will take a few months to work their way through the distribution system, but we expect to see an acceleration of global stock growth towards the end of Q1.
Meanwhile, over the next several months, oil prices are expected to fluctuate around current levels until a steady reduction in crude inventories is fully established. As the up cycle begins, growth in E and P investments will be led by the North America land operators who appear remain unconstrained by years of negative free cash flow as external funding seems more readily available and the pursuit of shorter term equity value takes precedence over a full cycle return. E and P spending surveys currently indicate that 2017 North America E and P investments will increase by around 30% led by the Permian Basin, which should lead to both higher activity and a long overdue recovery in service industry pricing. In the international markets, the recovery will start off slower driven by the constraints of the international E and P industry where the various operator groups determine their investment level based on full cycle returns and their available free cash flow. At current oil price levels, this will result in the 3rd successive year of lower CapEx spend, which will further weaken the state of the international production base.
Over the past 2 years, there has been very few FID approvals of new sizable oil development. And outside of the Gulf countries, most of the international production is today depleting producible reserves with little or no reserves replacement. This is equivalent to borrowing barrels from the future. As a result, the activity and CapEx required going forward to replenish reserves in order to uphold production for the medium to long term will be much higher than the current decline rates may suggest. This concerning plan cannot be reversed or mitigated by North America unconventional resources alone, which currently represents only around 5% of global crude production.
The future supply challenges of the industry can only be addressed by a broad increase in global investment. Therefore, as international E and P cash flow improves in the coming quarters, we expect to see E and P investments accelerate in all main producing regions leading into 2018. So what does this macro setting mean for Schlumberger? First, we are very excited about our global opportunity set. Following 9 consecutive quarters of relentless workforce reduction, cost cutting and restructuring efforts, we are looking forward to restoring focus on the pursuit of growth and improved returns for our shareholders.
And as outlined earlier, we will launch our pursuit from a competitive platform that is even stronger than what it was 2 years ago. In North America, our strategy during this downturn has been preserve our infrastructure footprint on land, while reducing and stacking operating capacity to minimize financial losses during the trough of the cycle at the expense of market share. This has served us well in the past year. Continued to invest in the underlying efficiency of our operations as well as in new technologies and further vertical integration. As the market now starts to recover, we will aggressively redeploy our idle capacity in any product line and in any basin that shows a clear path towards profitability.
This together with the strong market position of the Cameron product lines will allow us to further expand the North America leadership position we have held in recent years in terms of both margins and pre tax operating income. Next, our international business is currently like a highly compressed coiled spring. Activity levels in key market segments such as exploration and deepwater are at record lows. And although we do not expect a dramatic short term recovery, the trends can only be positive from this point on. In terms of geography, it is worthwhile to note that the earnings contributions from key international markets like Mexico, Venezuela, Brazil, Sub Saharan Africa, China and Roshaland have collectively dropped by more than 70% from Q4 of 2014 to Q4 of 2016, which by itself represents a huge upside as the international recovery starts to unfold.
In terms of our international operating capacity, the only way we have been able to protect cash flow and profitability in the international market has been to stack equipment and delay major maintenance and repairs until the equipment is again needed. This means that we do not currently have any significant spare capacity available. Furthermore, given the major pricing concessions we have been forced to give, we have also had to reduce the technical support levels that we normally provide beyond our contractual obligations and direct both our operating assets and technical support towards customers who allow us to make a reasonable return. Going forward, however, we can reactivate our equipment capacity and expand our support structure relatively quickly, but we will only do so where it makes financial sense. In addition, we are now requesting pricing increases on contracts where the efforts we have made have helped bridge the trough of the cycle for our customers, but where the contracts hold no promise of delivering the returns we would expect in the current improving business environment.
Over the past 2 years, we have also expanded our addressable market by more than 50% through a series of acquisitions combined with internal R and E investment. Our offering now includes pressure control, drilling equipment, land rigs, subsea infrastructure and surface processing facility. In addition, we have closed a number of new FPM deals and we continue to see a broadening of this opportunity set given our integration capabilities, balance sheet strength and cash flow position. All of these new markets carry significant growth potential with unique technology, business models and integration opportunities that will facilitate both market share gains and improving returns for Schlumberger in the coming years. Furthermore, we are consistently able to convert our international market leadership into superior earnings generation as seen by our share of the top 4 service companies' operating income, which increased from 60% in 2014 to over 80% in the 3 1st quarters of 2016.
Another way to look at this is that for every dollar of E and P spend in the international market, we generate around 4 times the operating income of our closest competitor. This is due to our presence, offering, scale and executional capabilities, which together with our leverage towards the international market demonstrate the upside we have in terms of earnings per share going forward. While earnings growth is a very important part of our financial performance, full cycle cash generation is even more critical and here we continue to stand out in the wider industry. Over the past 2 years of this downturn, we have generated $7,500,000,000 in free cash flow, which is more than the rest of our competitors combined. Furthermore, we have returned this entire amount to our shareholders through dividends and share buyback.
Finally, the breadth of our technology and integration offering together with our unmatched sites and global footprint gives us an operating platform that enables us to support our customers in every corner of the world and through this capture more growth opportunities than any of our competitors. With this focus and ambition in mind, our management team and wider organization entered a new phase of the cycle with renewed energy and the spring in our steps fully restored. Thank you.
Your first question comes from the line of James West from Evercore ISI. Please go ahead.
Hey, good morning, Paul.
Good morning, James.
I thought you made some pretty compelling comments around the international side of your business, the cold spring and also the reductions that you've seen in some major oil markets, which was actually surprised at how big the reductions were. It seems to me now though that you have better visibility at least on international recovery. And while some markets may not be up year over year, they'll be up 4Q to 4Q 2017. Could you perhaps touch on the visibility? When you expect certain markets to improve?
And if you have any views on kind of the slope of the improvement, that would be helpful as well.
Yes. I mean I can give some general comments. Obviously, visibility for the full year of 'seventeen is still not all the way where we would like it to be. But what is clear is that the recovery is on its way in all markets. And all markets have now reached the bottom, including Sub Sahara Africa and Asia.
So I would say excluding the seasonal slowdown in Q1, it should be up from here in basically all markets, but the pace and the timing is still somewhat uncertain. Now I think the key here is that we look at 2017 as a starting point of a new multiyear cycle, where the main challenge is actually going to be to reverse the effect of several years of global E and P underinvestment and then try to mitigate the pending supply shortage that we see unfolding. So the only way to achieve this is through a broad based increase in global E and P investments as North America and on conventional production is not going to be able to address this pending supply issue by itself. So in terms of how each of the markets are going to develop, the main thing we are doing now is we are preparing for a global recovery. And we are really aiming at being ready to support our customers in every market around the world as these start to recover at varying points in time and at varying point varying pace.
So it's a bit early to say exactly what's going to happen in each one of them, but we are preparing and we are aiming to be ready as they kick in each one of them. I think the main thing I would commit to though is that we are basically aiming to drive earnings growth faster than our competitors in every market that we're in. E and P spend and revenue is very important, but what ultimately matters in the next phase is the ability to generate earnings. And here, we are very confident that we should be able to outperform our surroundings in every market that we participate in, including North America.
Okay. Fair enough. And then maybe a follow-up for Simon. The level of share repurchases has been lower than I would have expected here given the improving visibility, improving oil prices. Could you maybe comment on what level we should expect in the future if you'll be ramping that up or if there's other investments that are more attractive like SPM or perhaps an M and A pipeline?
Well, James, you're right. We did take a bit of a break on the buyback during the last few months. However, if you look at our payout ratio, including dividend, we are at a very high level. And we look at the situation by looking at our free cash flow generation and the opportunities ahead of us. I know that everyone thinks we have some excess cash and we do as compared to historically, but we have a lot of opportunities that we see coming our way in terms of projects, businesses and some strategic transactions.
So 2017, in our opinion, is going to provide a lot of these opportunities and we want to be ready to participate into them. As far as buyback, we will always use the excess to do buyback. And yes, when the opportunity presents itself, we will accelerate it. But you can count on us continue to return to our shareholders a very significant part of the free cash flow and the operating cash flow. But we will, when the opportunity presents itself, accelerate the buyback.
Okay. Fair enough. Thanks, guys.
Thanks, James.
Your next question comes from the line of Angie Sedita from UBS. Please go ahead.
Thanks. Good morning, guys.
Good morning, Angie.
So Paul, maybe we could start off with SPM and you highlighted it in your comments and maybe you could talk a little bit about some of the opportunities you're seeing in the market as far as the type of opportunities and regions of the world that you're seeing some opportunities and just your long term thoughts about the importance of SBM to Schlumberger?
Well, I think this is an opportunity, Seth, that is continuing to expand. And we have been in this market or been operating around these type of business models now for over a decade. We started off very slowly, and we have accelerated in recent years as our capabilities have grown and as the opportunity set has only won and also widened. Today, we are basically engaged in discussions and negotiations all around the world. We have around 20 countries that we are discussing SPM opportunities.
There's a range of the type of opportunities in terms of both size and resources. But I would say that the general focus we have on SPM is the mature field, oil on land. That's the main focus area. And if you look at the size of FDM today, it is the size of an average product line within the company. And what we
have said, which I will repeat, is that
I think over a reasonable amount of time, I would say 3 to 5 years, The growth potential is significant for SPM, and I think it has the potential to go from being a product line to becoming the size of the group. So a significant growth opportunity, but it is going to be something that will complement the rest of the company. Our base business in terms of the individual product lines for individual services and products is still going to be the lion's share of what we provide to our customers.
Okay, great, great. Thanks very helpful. And then, you made some comments on U. S. Pricing.
So maybe you can talk a little bit about what are thinking on the outlook for pricing for frac in the U. S. And is there any other pricing opportunities in the U. S. Particularly directional drilling?
Yes. I would say where we probably have had the most pricing traction is on directional drilling, actually. So we as I mentioned on the Q3 call, we were already sold out on PowerDry Orbit, our rotary steerable system that we are deploying in U. S. Land.
And the trend of increasing lateral length is just further accelerating the uptake of this technology. So we were sold out at the end of Q3. We have added fairly significant capacity in Q4, and we are still sold out. So this is the market segment that we're actually seeing the biggest price increase. And following on from that, we're also seeing very good growth in both our drill bits business and the drilling fluids business.
So that part, we are already performing quite well in. So I'm pleased with that. On the fracking side, yes, pricing is moving now. We need significantly more pricing before we are getting into, I would say, a sustainable operating environment. But that trend has been kicked off.
We are actively high grading our contracts portfolio, and we have active pricing discussions, I would say, with all customers at this stage. So that process has started and will continue in the coming quarters.
Your next question comes from the line of Ole Slower from Morgan Stanley. Please go ahead.
Yes, thank
you. Thanks for the color on 2017. But I wonder whether it would be possible to hone in a little bit on the bridge from the Q4 to the Q1. There are some tricky seasonalities in Russia, North Sea and you also have positive seasonality in Canada and pricing and momentum in North America land. So how should we think about the move from the Q4 to the Q1 also where the kind of taking into account the multiclient seismic seasonality and product sales?
Yes. It's a fair question, Ulla. I think you hit on the main points that I would highlight as well. I mean, the Q1 visibility is actually still somewhat limited. There are a lot of moving parts, including the main impact of the normal seasonal drop in activity, right?
Now with that, you also have some positives, which is not the growth in North America. So I'm not going to give you a specific number, but
I would say that there is going
to be the normal seasonal drop, but there are some offsetting factors as well, which is strong North America performance as well as probably less of a Q1 impact when it comes to the year end sales that we've seen in previous years, right? So not ready to give you a number, but we are generally optimistic about the outlook for the coming year.
Okay. So consensus isn't entirely unreasonable?
As I said, I'm not going to give you a specific number.
Okay. Okay. Scott, I wonder whether you could fill us in a little bit more on what you talked about and congrats with the first contract there with Statoil. Just coming back from Europe, having met with a lot of the large oil companies over there, it sort of struck me to what extent the cost structure seem to be changing around at the moment. So could you give us a little bit of a view what you think the cost structures that in the Barents Sea, we heard $40 and the well costs have dropped meaningfully as a result of headcount reduction on the rigs because of automation and the remote drilling decisions.
So how should we think about the cost structures? And what are you hearing from your customers cyclical standpoint to a point where there's little room to squeeze more pricing out.
Yes. So I think everybody knows that there was massive cost inflation in deepwater projects all through basically from 2,009 through 2013. And the industry became incredibly challenged in 2013 2014. So even before oil price collapsed, there was a massive cost issue. And I think operators across the world and both small and large really started to attack this problem in late 2013.
And what I've seen in our discussions with our I think everybody knows the status there and the oversupply of I think everybody knows the status there and the oversupply which has driven cost down substantially. But then on the infrastructure, right, the production systems and the installation of those, the serve side, we've been able to through cost reduction, standardization and simplification, we've been able to get our pricing now back down to levels that we saw back in 2,003 and 2004. And so I really feel comfortable that the price of developing deepwater projects is down substantially. And I think every basin and every reservoir is slightly different. So I'm not going to go into breakeven prices.
But what we're seeing on a regular basis is the ability to unlock developments that weren't there before. Now in that context, what I'll say is, mega projects of 60 plus wells that we saw before in 1,000,000,000 and 1,000,000,000 of dollars of capital on those projects. I'm not super optimistic that we're going to have lots of those as we look forward. But what I do feel is that by coming down into a more meaningful size, call it, between 10 20 wells, I think operators are going to be able to do just fine there. And in the other market that we didn't mention was the tieback market.
And so we are seeing lots of activity on the brownfield side where you're adding 2 wells and potentially a boosting system to that and really driving more 10 to 20 well development and we'll see probably 2 at least 2 times the growth that we had in 2016.
All right, Scott. Thanks for that clarification.
Your next question comes from the line of Scott Gruber. Please go ahead.
Scott?
One moment please.
Okay, Greg. Let's move on to the next question.
Scott Gruber, your line is open. Please go ahead.
Hi. Can you hear me?
Yes, we can, Scott.
Great. Scott, a question for you on Cameron. It's great to hear that you have line of sight on the bottom at the segment. Can you just provide some color on where revenues and margins could slip to in 1Q so we can dimension the starting point for future growth?
Yes. Like Paul said, we're not giving hard numbers on Q1 guidance. But what I'd say is the trend that you've seen over the last two quarters will probably on the top line continue into Q1. And like I said in my prepared comments that we do think that is the low and our shorter cycle businesses of valves and measurement and surface really start to capitalize on the increased activity in North America, but also internationally. And we feel very good about driving growth both top line and bottom line from that point forward.
Got it. And then I want
to come back to the international line of questioning that James began with. Paul, I realized that the 2017 visibility is not perfect, but at a $55 Brent price and some momentum building over the course of the year, is it unreasonable to assume that we could see double digit year on year growth for the legacy Schlumberger product lines on the international front?
Well, I again would go back to what I said earlier. I think it's too early to commit to numbers. I think the current prices and building on what Scott was saying in terms of several projects having seen, I would say, significant cost reductions now, I think there is a basis for investing in the international market, and I think it's going to be highly necessary in order to address the pending supply issues. The main reason for the slower start up of international is just purely that investments are governed by free cash flow. I would say that as soon as free cash flow starts to improve for the international operators, we will see higher investments.
Exactly how far that's going to happen, I think that's the thing that's a bit difficult for us to predict. But the fact that there are good investment opportunities and that there is a need to invest, I think, is both there. It's just a matter of how quickly cash flow generation is going to allow this to happen.
Got it. Thank you.
Your next question comes from the line of Bill Herbert from Simmons. Please go ahead.
Good morning. Hey, Scott, can you talk about the margin roadmap for 2017 for Cameron? You referenced that top line with bottom in Q1. But what is a reasonable expectation for a margin trough for Cameron?
Yes. And again, we're not providing specific guidance on any of the groups there on where it goes. But I'll give some color in terms of what the dynamics there and impacting it. So obviously, we've been able to expand margins in the higher backlog businesses, right. So that was drilling and we saw a lot of those high margins come through in the first half of twenty sixteen.
But now as that backlog has fallen off, we're still able to keep nice margins because we have the service business, right. So we're getting parts in there and services, which has historically been a higher margin. And so as the drilling business shifts to projects or from projects to more of services, we should be able to preserve nice margins. Once we see throughout the cycle, we've been able to expand our margins and mostly that's the pricing from 2012 and 2013 that's coming through the system while we're driving costs down. And so once the fee margins will start to decline, just because the pricing now is not what it was over the last 3 years.
And so but we also believe that we can enhance bookings and do some things more creatively with the cost structure that keeps relatively high margins in the 1 subsea business. And then for valves and measurement and surface, we should after Q1 start to see nice growth both on the top line and in the margin.
Right. So I wasn't actually asking for a level of margin, but basically wondering over the course of the year, when should we expect to see sequentially improving margins for Cameron?
You'll see improvements from Q1 to Q2.
In margins?
Yes.
Okay, great. Thank you. And then, Simon, a quick question with regard to the ETR. You're guiding for, sort of a bleeding higher of tax rates over the course of 20 17. Does that encompass the prospect of the bending lower of the U.
S. Corporate tax rate?
Well, to be
honest, we're not clear what will happen in the future for the corporate tax rate in North America. We hear what you hear that there will be a business friendly tax rate and we're looking forward to it. But no, it does not include that kind of details. But our common more relates to the mix of revenue. North America, as you know, it's a higher tax rate than international.
So once the business shifts to slightly better in North America, we will experience higher tax rate. And that's the comment that we made.
Okay. Thank you.
Thank you.
Your next question comes from the line of Edward Mostafago from Societe Generale. Please go ahead.
Hey, guys. Thanks. Question for Scott. Just wondering maybe if we could delve a little bit more into the Q4 margin in CAM and specifically the downtick was pretty material. Historically, we have seen where large project shipments in Q4 can kind of cause some mix effects.
So maybe I'll just ask directly if there were any mix effects in the quarter. I would have expected maybe that given where margins are at with Subsea and the fact that North America is improving that maybe that would have been a little stronger in Q4?
Yes. I would say mix was
a big driver and you see that with the drilling backlog. So drilling has always been one of our highest margin segments and as that backlog comes down, it definitely has a major log comes down, it definitely has a major impact and the backlog has deteriorated pretty substantially there in the back half of twenty 16. So that was the biggest movement. I'll also say in Q3, Once and See had its highest margins ever and which we knew were not necessarily sustainable from that very lofty peak. And so that's now come down, still into very high levels, but it did come off the peak.
And then on the surface in the V and M businesses, we've been able to maintain the margins throughout 2016. And now as we start to grow, we need to leverage the revenue growth. But at the same time, in a growing environment, we're starting to add people and resources and we're very focused on the profitability as we go forward.
Okay, that's helpful. So we had some atypically high margins in 3Q that came down plus the mix and a little bit of perhaps lag in the margin improvement in some of the shorter cycle businesses.
I think that's a good summer.
Okay, great, great. And then, Paul, really like the spring comment in the international market. So perhaps we could focus on maybe just one spring in the watch and that's Latin America. You have a couple of markets there, Ecuador, Argentina, Colombia, really operating at very depressed levels. And historically, if we look back at least at the peak anyway, I won't say historically, Latin America was probably 30% of global land rig count.
Can you talk about the evolution perhaps of the Latin American land rig markets or the land markets over the next, say, 12 to 24 months?
Well, I would just generally say that if you look at current activity levels, it will come up from where we are today. I think the best example to illustrate this is probably Colombia, where we've always maintained that if WTI breaks $50 in a positive direction, that should use a significant increase in land rigs or in overall rig activity. So actually, in the Q4, when this oil price event occurred, we almost immediately saw a significant uptick in rig activity in Colombia. And we've seen actually a dramatic surge in activity in the country over the past 3 months. So I think if this is an early indication, then you would see similar things happening potentially in Mexico and in Argentina as well.
Ecuador for us has been strong throughout the downturn driven by the activity on our integrated projects. And Venezuela in terms of activity, obviously, there is significant potential activity there. The reactivation of the business there is purely going to come down to the ability of getting paid. So I
would say that we are at
the trough. There is an early indication of what potentially will occur coming from Colombia. And then some of the other land markets, I think, will follow suit as soon as there is more cash flow available.
So could you see Latin America being or a scenario where Latin America is perhaps the surprise market for 2017? Or is that perhaps a little bit longer term in your mind?
No. Actually, I think all parts of the international market has the potential to surprise. I think it is indeed a highly compressed coil spring. Where it's going to break out first, I think, is still kind of up for discussion, right? We have a very, very solid baseline business coming out of Russia as well as the GCC part of the Middle East.
But I think all other businesses are extremely depressed in terms of activity levels, and we expect several of them to show growth and come out of this environment during the course of 2017 leading into 2018. But exactly which one is going to come first, I think it's too early to say.
Okay. Thanks. Appreciate it.
Your next question comes from the line of Bill Sanchez from Howard Weil. Please go ahead.
Thanks. Good morning.
Good morning.
So Paul, your comments with regard to kind of international capacity here and the fact that effectively you have no spare capacity. If I look at the CapEx guide for this year, it would suggest that relatively flat with 16, you don't have much of any expectation, I'm guessing, in activating currently stacked capacity internationally, I guess, number 1. And number 2, what would be the trigger point on your comment for redeploying assets out of North America, I guess if returns ultimately didn't weren't suitable for you? And what markets most likely will we see those assets venture to?
Well, I think if you look at the CapEx guidance, it's more or less flat with 2016, and this is still only around 60% of D and A, right? So it's still low as you indicate. Now we have, through the transformation program, a continued focus on driving asset utilization from the existing capacity that we have. And actually, the cost of reactivating the international capacity is not significant. We're just saying that we aren't going to incur the cost unless there is an adequate financial return.
But we can do it pretty fast. It is not very excessive in terms of CapEx investment. And a fair bit of this is built into the number that we are guiding to for 2017. So in terms of capturing upside growth, I think we can capture quite a lot of upside growth even within this CapEx number that we are guiding to. And when it comes to the potential redeployment of capacity, there's nothing unique about North America Offshore anything.
The only thing we're saying is that we will constantly look at what kind of returns we are getting in the context that we operate in. And some of the high end assets, they are quite expensive, and they are in potentially high demand. And we will continue to look at deploying them where we can get the best return. So the redeployment comment was around the offshore business, which we have, I would say, quite limited spare capacity of some of the high end technologies. And if we aren't getting the adequate returns in any part of the world, we will look to shift it around to where we can get the return.
Okay. I appreciate the clarification there. I know there's been a lot of questions around top line and thoughts on international. Just curious on prior thoughts around the incremental margins. And Paul, you've talked about 65 percent, I think, ex Cameron as being a reasonable incremental assumption.
As you see now being able to enter the conversations with your customers on callbacks of these pricing concessions and I think just your overall outlook, is that still a fair type of incremental margin we should be thinking about 'seventeen versus 'sixteen?
Well, we stand behind that number that we've given. I think in order for that number to be achieved, I think the we need to get into a kind of steady line of growth, which I think will happen during the course of 2017. It might not be for the full year of 2017. But and in addition to that, we will need some pricing contribution to that, right? So the 65% incrementals, we stand behind, and we need to get kind of through the trough, which we are basically done with now.
And then it's just a matter of how manage this going forward. But we are committed to the number, and that's what we're going to aim to do going forward.
Appreciate the time. I'll turn it back.
Thank
you. And we have time for one last question. Your final question comes from the line of Timna Tanners from Bank of America. Please go ahead.
Yes. Hey, happy Friday everyone.
Hey, good morning.
I just had a quick follow-up with some comments that Simon made earlier. I wanted to know, given that you were making comments about having hit the trough and on an upturn in general for businesses including international, how do we think about any further cost cutting? Is it It's been a big positive for the company having been able to contain margins very well and better than peers. But should we consider to continue to model further cost cutting measures? Or should we consider ourselves in final innings there?
So you've seen that we have taken some charges here for further rationalization of our support structure. This is obviously will have a full year effect and some of the cost cutting measures that we have taken, including our transformation program, will have a full year effect in 2017. You will continue to see the management of cost and the cost control that will be ongoing in the company. But as far as we are concerned, there is no further actions beyond what we have taken, but it will have a full year effect.
Okay. So no further large cost cutting measures that we should anticipate at current market conditions?
No. Not as far as we are concerned now. And based on what we have seen, we've taken a charge to further rationalize, which will be implemented in the Q1 and already it's already underway, but there will be no further cuts.
Got you. And then finally, on the follow-up to the commentary about considering exiting contracts or regions that failed to provide an adequate return. I was just curious, can you characterize how some of your competitors' behaviors are in those same markets? And talk to us about what time frame you might need to make a decision on whether or not you'll continue in less competitive markets?
Well, I think the all parts of the business, North America land, all of international North America offshore, it's, as usual, very competitive. Now there are shifting trends in where pricing is going. And generally, I would say that there is more focus now, I think, generally in the industry to try to raise prices, but this is highly competitive, and it's kind of we take this from bid to bid in terms of how we play this, right? But the behavior from our competitors, is nothing special around that. I think they are challenged similar to us in terms of pricing and profitability levels.
And we're coming off a phase of the cycle, which has been extremely demanding for all players. I think the direction that we all wanted to go is that we need to recover some of the pricing concessions that we've given. But again, this is highly competitive, and it's a
All right. So before we close,
All right. So before we close this morning, I'd like to summarize the key points that we've discussed. First, the market recovery is clearly on its way, and we look at 2017 as the starting point of a new multiyear cycle that will require a broad based increase in E and P investments in order to reverse the effects of several years of global underinvestment and mitigate the pending supplier shortage. The growth cycle will initially be led by North America Land, while followed by the international markets later in 2017 and leading into 2018. And while E and P spend and revenue is very important, what ultimately matters in the next phase is the ability to drive earnings growth and we commit to delivering faster earnings growth than our competitors in all of the markets we compete in, including North America.
We have a proven track record of doing just that, and our 600 business units spanning the globe are all ready, able and incentivized to deliver on this promise. So after 9 quarters of cost cutting and restructuring, we are very excited about resuming focus on growth and improving returns for our shareholders. Thank you for participating.
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