And gentlemen, thank you for standing by and welcome to the Schlumberger Earnings Conference Call. For the conference, all the participant lines are in a listen only mode. There will be an opportunity for your questions. Instructions will be given at that time. And as a reminder, today's call is being recorded.
I'll turn the conference over to the Vice President of Investor Relations, Mr. Simon Ferrant. Please go ahead, sir.
Thank you. Good morning, and welcome to the Schlumberger Limited Second Quarter 2015 Results Conference Call. Today's call is being hosted from London, where the Schlumberger Limited Board meeting took place yesterday. Joining us on the call are Paul Kipsgaard, Chairman and Chief Executive Officer and Simon Ayatt, Chief Financial Officer. Our prepared comments will be provided by Simon and Paul.
Simon will first review the financial results, and then Paul will discuss the operational and technical highlights. However, before we begin with the opening remarks, I would like to remind the participants that some of the information in today's call may include forward looking statements as well as non GAAP financial measures. A detailed disclaimer and other important information is included in the earnings press release on our website. We welcome your questions after the prepared statements. I will now turn the call over to Simon.
Thank you, Simon. Ladies and gentlemen, thank you for participating in this conference call. 2nd quarter earnings per share from continuing operations, excluding charges and credits was $0.88 This represents decreases of $0.18 sequentially and $0.49 when compared to the same quarter last year. Our 2nd quarter revenue of $9,000,000,000 decreased twelve percent sequentially. Despite the very challenging environment, pre tax operating margins only declined by 49 basis points sequentially.
This resulted in decremental margins of just 23%, which is a result of continued strong and proactive cost management across the entire organization. Sequential highlights by product group were as follows. 2nd quarter reservoir characterization revenue of $2,400,000,000 decreased 5% sequentially. This decrease was largely driven by wireline and testing as a result of lower exploration spending. Pre tax operating margins decreased 84 basis points to 26.5 percent as the impact of the lower exploration activities was offset by increased higher margin software sales.
Drilling Group revenue of $3,500,000,000 decreased 11%, primarily due to the further significant drop in the North America rig count. Margins remained resilient at 19.5% as a strong cost management limited the margin decline to only 44 basis points. Production in group revenue of $3,100,000,000 decreased 18% sequentially as both activity and pricing for pressure pumping services in North America fell dramatically. Despite the severe revenue decline, margins only fell by 179 basis points to 12.8%. Now turning to Schlumberger as a whole, the effective tax rate excluding charges and credits was 21.1% in the Q2.
This was essentially flat when compared to the previous quarter. Our cash flow generation continues to be very strong. During the Q2, we generated $2,300,000,000 of cash flow from operations. During the first half of twenty fifteen, we have generated $4,100,000,000 of cash flow from operations. This is all despite making severance payments of approximately $200,000,000 during the Q2 and almost $500,000,000 during the 1st 6 months of the year.
Net debt increased $111,000,000 during the quarter to $5,600,000,000 During the quarter, we spent $520,000,000 to repurchase 5,800,000 shares at an average price of $90 per share. We spent $587,000,000 on CapEx during the 2nd quarter, full year 2015 CapEx excluding multi client and SPM investments is expected to be approximately $2,500,000,000 And now I will turn the conference call over to Paul.
Thank you, Simon, and good morning, everyone. Schlumberger revenue decreased 12% sequentially in the 2nd quarter, driven by a significant reduction in land activity in the U. S. As the rig count decline accelerated and by further pricing erosion in both North America and the international areas. North America revenue fell 27% sequentially, while international revenue was 5% lower as customer budget cuts and pricing concessions impacted results for a full quarter.
Despite the challenging market conditions, overall pretax operating margins were maintained well above the levels of previous downturns as we continue to proactively manage costs and resources, carefully navigate the commercial landscape and further accelerate our transformation program throughout the organization. The success of this approach can be seen in a double digit pretax operating margin in North America and an international margin of 24.5%, which is 35 basis points up sequentially and 44 basis points up year over year. In the first half of twenty fifteen, year over year revenue has now dropped 26% in North America and 14% internationally. These levels exceed those of the 2,009 downturn in both pace and size. Still, we have delivered first half decremental margins of 37% in North America and just 18% in the international area.
These decremental margins represent a marked improvement over the equivalent figures from the last downturn, which were in excess of 70%, particularly as we begin to approach what we believe is the market bottom. While the market remains tough, we also believe we have been 2nd quarter is evidence of this as the adjustments made in the 2nd quarter were absorbed in our normal operating costs. In terms of corporate financial performance, we also generated almost $1,500,000,000 in free cash flow in the 2nd quarter. This figure, which represents a conversion rate of 132 percent of the quarter's earnings into free cash flow, demonstrates our ability to generate free cash even in these market conditions. Looking at our results on a geographical basis.
North American revenue decreased 27% sequentially, a figure greater than the 25% sequential decrease seen in the Q1 and again significantly lower than the fall in the land rig count, which was down 40% sequentially 4 65 basis points higher than the same period of the 2,009 downturn. The strength of this performance was underpinned by our proactive approach to cost and resource management, the growing impact of our transformation program, strong new technology sales and efficient supply chain management, altogether limiting the sequential decremental margins to 20%. In U. S. Land, activity was down in all basins in the 2nd quarter with the rig count dropping below 860 for most of the month of June.
In addition to the significant reduction in rig count, poor weather conditions with floods in Texas, Arkansas and Alaska also drove activity lower in the 2nd quarter. The dramatic reduction in activity in U. S. Land has created a massive capacity oversupply in the service industry with pricing quickly plummeting to unsustainable levels in particular for pressure pumping, where many companies now are desperately fighting to survive. Our approach to the market remained unchanged in the Q2, where we concentrate our activity in core areas and for key customers and where we beyond this proceed with stacking of equipment rather than operating with large losses.
We continue to maintain our overall infrastructure and long term service capacity and we are working closely with our customers to help reduce cost per barrel through better operational efficiency and reliability and through the application of new technology workflows and business models. Based on this approach, we will ramp up our activity for opportunities that bring the required returns. The strength of our technology portfolio, the range of our workflow solutions and the depth of our shale understanding also enables us to pursue performance based contracts where we initially underwrite the incremental cost of our technology and where we recover this cost plus a performance upside from incremental well production. In Western Canada, activity was also down significantly in the 2nd quarter with the rig count falling by 66% sequentially impacted by the early spring breakup and with the recovery expected to be limited during the summer months. Offshore in the U.
S. Gulf of Mexico, deepwater rig activity was down in the Q2 and activity was also impacted by loop currents, while pack ice off Eastern Canada also impacted our drilling and seismic operations in the Q2. Offshore revenue was further impacted by the expected shift in service mix from exploration to development and completions as well as increasing pricing pressure. However, the primary driver for offshore success continues to be risk reduction and project performance and we are therefore fully engaged execution. In the international markets, revenue declined by 5% sequentially driven by further budget cuts from our customers as well as further pricing concessions.
For the first half of the year, revenue has now dropped 14% compared to last year, a figure that is more than double the 5 percent fall experienced over the same time frame in the 2,009 downturn. 2nd quarter operating margins at 24.5 percent was up 35 basis points sequentially and 44 basis points year over year as first half decremental margins were held to 18% compared to 73% over the same period in the 2,009 downturn. These results fully demonstrate our leadership in the international markets, which is built on flawless execution from the entire organization proactive cost and resource management and the acceleration of our transformation program focused on workforce productivity, asset utilization and reduction in unit support costs. In this environment, we focus on carefully balancing market share growth protection of operating margins and by negotiating pricing concessions in return for additional work, integration opportunities or improved contract terms, knowing from experience that any permanent pricing concessions that we make will be very hard to recover even as market conditions improve. Within the international areas, Middle East and Asia revenue declined by 5% sequentially, while pretax operating margins improved 8 basis points to 28.7%.
Activity remained robust in the GCC region. However, strength in Saudi Arabia, United Arab Emirates and Kuwait was not sufficient to offset weakness in the Asia Pacific region. Year on year revenue decreased by 13%, while margins expanded by 87 basis points. In the Middle East region, our lump sum turnkey project in Saudi Arabia continued to gain momentum during the quarter. However, our overall results were not immune to the customer pricing concessions we gave in the Q1.
In the United Arab Emirates, drilling and production related activity increased as work on the Saab North Island project ramped up and with further rig additions expected over the coming quarters. Drilling activity was also stronger in Kuwait as the rig count increased in line with the country's strategic production targets, while unique land seismic activity grew with improved operational productivity. In Iraq, revenues in the North declined further in the 2nd quarter, while activity in the south of the country remained flat sequentially, but is expected to increase in the second half of the year on the back of recent contract wins. In Southeast Asia, activity fell in Australia as projects were completed both on land and offshore, while activity in Malaysia declined as customer reductions affected both OpEx and CapEx investment. In Latin America, revenue declined 7% sequentially, while pretax operating margins improved 81 basis points to 22.3%.
Revenue was impacted once again by decreasing activity Brazil and Colombia, however, somewhat offset by increased activity in Venezuela. Year on year revenue decreased 17% and margins grew by 111 basis points. In Mexico, revenue decreased significantly in the 2nd quarter on further customer budget cuts that impacted both onshore and offshore activity. And in spite of new contract wins for both seismic and integrated well construction, the outlook for the second half of the year remains challenging. At the same time, the energy reform continues to progress on plan with the 1st major license award being announced in the Q3.
Offshore activity in Brazil remained weak with the deepwater rig count being down significantly versus the Q1, while in Colombia the activity slowdown continued and now affects all product lines. In the Venezuela, Trinidad and Tobago geomarkets, increased activity was driven by exploration work in Suriname and Guyana, while joint ventures in the Faja region of Venezuela continued to ramp up. Elsewhere America, revenue in Argentina remained resilient as growth in conventional activity partially offset pricing pressure for unconventional services. At the same time, SPM activity remained strong in Ecuador as the Xucifindi project continued to perform in line with expectations and with activity and production starting up on the new Kamana SPM project. In Europe, CIS and Africa, revenue fell 5% sequentially with margins edging off by 29 basis points to 21.3%.
Year on year revenue decreased 26% and margins dropped by 85 basis points. Within the area, revenue increased in Russia and Central Asia, driven by the seasonal recovery of conventional land activity and as the ruble strengthened somewhat. In the North Sea, the shift from exploration to development related activity continued, while customer budget pressure both in the U. K. And Norway resulted in lower sales of new technology.
In Sub Sahara Africa, both development and exploration activity was down sequentially as customer budget pressure resulted in several active rigs being demobilized. And in Algeria, activity was slightly up sequentially, work in Libya was limited as the security situation remained very challenging. 1 year ago at our 2014 Investor Conference, we told you about our transformation program, which is designed to provide a new approach to how we run our business in order to enable fundamentally better performance. Our transformation leverages the drivers of technology innovation, equipment reliability, process efficiency and system integration, altogether delivering better management of costs, better quality of products and service delivery and better generation of free cash flow. While we set goals for new technologies and increasing elements of service integration, we also target a tenfold reduction in customer nonproductive time, a doubling in asset utilization, a 25% reduction in inventory days, a 20% increase in workforce productivity and a 10% lowering of unit support costs.
I am very pleased with the progress we have made 1 year later. While the transformation was designed to deliver outperformance in any part of the cycle, the current market conditions have enabled us to increase customer dialogue and to accelerate the program throughout our global organization. The strength of our international margin so far this year is one demonstration of the performance impact from our our transformation, while the resilience in our North American margins is another proof point. In terms of costs, our figures show that we are managing all aspects very well, including both fixed and variable compensation as well as the cost of product and service delivery. In terms of quality, the investments we have made in training, new technology and enabling systems are now really starting to pay off as can be seen by our Q2 quality results where we set a new record low in terms of non productive time incurred for our customers.
Last in terms of cash, the reduction in CapEx intensity and the discipline we have shown with respect to managing working capital have delivered a very strong free cash flow in the first half of the year with a cash conversion rate of 98%, including severance payment, which is well above our 75% target. Turning now to the overall outlook for the second half of the year. Visibility still remains limited. However, some tentative signs of change are emerging. On the supply side of the oil market, the global market share battle between OPEC and the high cost producers is still playing out with the first signs of flattening North America production starting to show.
Within OPEC, production in the Q2 was at the highest level for 3 years as marketed supply was again increased at the expense of lower core spare capacity, which in June dropped to 2,300,000 barrels per day. In addition to this, non NAM, non OPEC production weakened in the first half of the year by 650,000 barrels per day, driven by Brazil and Mexico with a further softening expected in the second half of the year as the lower investment levels in many regions start to take full effect. Against these supply figures, global oil demand growth continues to strengthen with the IEA having revised its 2015 estimate up to 1,400,000 barrels per day during the Q2. These factors all point to a potential tightening in the global supply demand balance in the coming quarters. Turning to our industry.
The largest drop in E and P investments is as expected occurring in North America, where 2015 spend will now likely be down by more than 35%, driven by both pricing and activity on land. We do believe that the North American rig count has now reached bottom, but that we will only see a slow increase in drilling and completion activity in the second half of the year, which will little to no improvement in pricing levels and hence the market will still remain very challenging for the foreseeable future. In the international market, E and P spending is now expected to fall more than 15%, driven by lower activity in most regions and further amplified by a very strong dollar in particular versus the Russian ruble and the Venezuelan bolivar. Given the nature of the business in the international markets, we do not expect any upward adjustment to existing customer budgets for the second half of twenty fifteen. Instead, we see a continuation of the trends from the first half with very low exploration activity, tight management of development related spend and continued pricing pressure for our products and services.
However, we do expect that any improvement in oil prices in the second half of the year will potentially lead to increased investment levels in 2016 both for exploration and development related activity. In the midst of the current market challenges, we remain focused on the things we can control, including our cost and resource base, the effective deployment of our technology and expertise and the quality and integrity of the products and services we provide to our customers. The success of this approach is enabling us to maintain solid international margins despite a significant drop in activity and at the same time also allowing us to maximize our performance in North America. We remain very confident in our capacity to weather the current downturn better than our surroundings and also significantly better than what we have done in previous downturns. Our global strength, our technology differentiation and our accelerated corporate transformation is creating a great platform for us to increase revenue market share, post lower earnings per share reductions than our peers and continue to reduce working capital and CapEx intensity to deliver unmatched levels of free cash flow.
And at the same time, this financial strength positions us well to take advantage of increasing market opportunities resulting from the current market environment. Thank you very much. We will now open up for Q and A.
And first with the line of Oli Slore with Morgan Stanley. Please go ahead.
Thank you very much. And I think you're going to make it a difficult weekend for some of your peers since they ponder what they're going to say next week. But I wonder whether we could revisit your macro view. Are you more confident or less confident that the oil markets are tightening than what you were a quarter ago, given the most recent IA report and some of the resolutions around previously sanctioned countries?
Well, I think our view on the macro and our confidence in the tightening, I think, is relatively unchanged. We've been saying now, I think, for a number of quarters that we see solid oil demand growth. And again, this was revised offers again this year to 1,400,000 barrels during the Q2. And we've also said that with a certain lag, the large cuts in E and P investments are going to show up in the supply numbers. And we see it in particular in non NAND and OPEC, which has showed a gradual weakening over the 1st 6 months of this year.
U. S. Monthly sequential production is flattening. And the core OpEx spare capacity was also down to only 2,300,000 barrels in June 1,000,000 barrels per day. So I think the tightening that we've been foreshadowing, we are still relatively confident that that will happen in the second half of the year.
Okay. Good. On the environment, as you highlighted pricing still tough. I mean, we're at the trough, but clearly the trough means probably average pricing still rolling down. And how do you see the say, sort of the second half pricing and macro headwinds relative to the momentum that you have created within the organization.
It's very clear from what you're delivering here that some of the initiatives that you initiated maybe a year ago are really starting to deliver. But how much more can we expect given what you're already doing?
Well, I mean, you're asking whether our results are sustainable, I guess, right? So I mean if Yes.
I mean, the headwinds relative to the internal momentum.
How should we think about it? Well, if we take the pricing part of the question first, I would agree with you that there is going to a further impact of pricing in the second half of the year. We haven't seen the full impact of that. But I would say that there is probably still more relative impact in North America than what it is in the international markets. There's going to be impact in both regions in Q3 beyond where we are in Q2, but I think that's relatively larger in North America.
As to our ability to offset this, the transformation and the general way that we are managing the company and the focus we have on cost and resource management, through this we are going to continue to create a financial leverage over the coming years. And we are going to take that leverage out in 2 forms. We will take it out through market share gains by being able to be even more competitive on price. And secondly, we'll take the other part out through very strong incrementals when we grow or alternatively very strong decrementals when we shrink. So what we talked about in 2014 at the Investor Day in terms of what the transformation represents for the company say in the next 5 year horizon, it is there.
We are accelerating the impact from it. And we see this leverage as something that we will continuously take out in the coming years. So fundamentally, I think the performance that we are posting is sustainable. It's not going to be a straight line. But overall, what we are doing now is not a fluke.
Okay. Very impressive. Thank you very much. And Simon, congratulations with the free cash conversion. I'll hand it back.
Thank you, David. Thanks.
Our next question is from Jim Wicklund with Credit Suisse. Please go ahead.
Good morning, guys. Good morning. How do you see the performance based work evolving in the U. S? I know you won projects internationally in the quarter and your SPM work in Ecuador and other places internationally.
But can you talk about the issues with growing that business model in the U. S?
That's a good question. So I think I would mention 2 specific things here. I think firstly, what is very positive at this stage is that customers are more and more starting to buy in to the fact that we have technologies and workflows that can create more value. That is what we've been investing in for the past 5 years and that is how we wanted to try to create technical differentiation in the largely commoditized North American market. So with the dialogues we have with customers, both on geoengineered completions, on refracturing in terms of more sophisticated fracturing fluid systems like broadband, it is very clear that the appetite to use new technology and more sophisticated technology is growing.
Now some of the customers would take on that technology on more of a standard type of contract, where we will still get a premium over what basic commodity type of technologies will give, while other customers will also like to go into a more risk based contract setup. We are fine either way. We are looking to create technology differentiation and I'm very optimistic about our ability to continue to push that forward in the coming quarters even in this business environment.
Okay. That's helpful. And my follow-up if I could. There's been a great deal made about the slowdown in deepwater project development FID delays and major oil companies moving to onshore. Yesterday, we saw Conoco break a contract on almost a new rig.
Can you talk about what Schlumberger sees in terms of the progress in deepwater development and how that's changed? What do you expect to see going forward, if you would, whatever, over the next couple of years?
Well, the immediate thing we see is obviously an impact on deepwater drilling activity. And this is largely focused in on the exploration side of deepwater and that's a it's a pretty significant reduction in that. Now that is already incorporated or absorbed in our results where they stand today. In terms of the deepwater projects, I think, yes, there are some projects that are being delayed and some projects being canceled, if possible. But I think in general, these are long term investments.
Many of them are already deeply committed. So we don't see any kind of dramatic impact at this stage on the projects that are in the pipeline. Now going forward in terms of sanctioning new projects, I think it's going to be very important for the industry to be able to the service industry together with our customers to be able to come up with technical solutions and field development plans that significantly reduces cost per barrel. And if we can do that, which is the overall objective for the industry, I think we can make many of the pending deepwater projects also economically viable in the future.
Okay. Gentlemen, thank you very much.
Thank you, Jim.
Our next question is from Angie Sedita with UBS. Please go ahead.
Thanks guys. I echo certainly a good quarter, particularly with the decremental margin. So Paul, can you talk a little bit more about the decrementals? Obviously, strong in North America and international, but specific to North America, Can you talk about at least for the Q2 the impact of the transformation efforts versus new technology versus the headcount? And also are you seeing better uptake from the new technologies this cycle than in prior downturns?
Yes. So I think basically all the elements that you listed are the contributing factors to the lower decrementals. So obviously, we have a clean quarter this quarter. There are no charges in it. So this is basically straight line business performance in the Q2.
And like you said, the overall impact on transformation, which we started several years earlier in North America, is part of driving this. We started that transformation and reorganization back in 20 10. I would say our North 10. I would say our North American organization
has also been very proactive when it
comes to cost and resource management. And as we just talked about earlier on one of the questions there, the uptake of new technology, both in North America and international, the rate of uptake given the downturn is actually quite strong and actually much higher than what we have seen in any previous downturn. So I think that comes down to the fact that a lot of the technologies new technologies we now have out have very clear cost and efficiency angles to them, which means that they sell equally easy in the downturn as they do in the upturn.
Okay. That's helpful. Appreciate the clarity. And then you referenced it briefly in your remarks regarding the international outlook for 2016, which is obviously very preliminary. But based on your recent conversations and thinking through your viewpoints on supply demand for crude, if we are in a $65 Brent world, what would your preliminary thoughts or color be on E and P CapEx on the international markets?
And you have any color on the region?
Well, I think it's too early to make any firm predictions on E and P CapEx investments internationally next year. I would just say that we are relatively confident in the tightening of the supply demand balance of the second half of the year. That would under normal circumstances lead to some uptick in the oil price. And if we see some improvement in the oil price in the second half of this year, I don't think there's going to be any huge impact on the current year budgets. But I think it's a positive indicator that we might have some increase next year.
I don't think the increase in 2016 is going to be large, but I think there is a good chance that E and P investment levels next year will be higher than what we've seen in 2015.
Great. Thanks. I'll turn it over.
Thank you.
And we'll go to David Anderson with Barclays Capital. Please go ahead.
Yes. Thank you. Paul, I just want to ask about Iran. Obviously, assuming there's an Iran deal goes through, I just
wanted to know if you could highlight a little bit of
our Schlumberger service opportunities if that opens up over the next few And would you expect IOCs to start moving aggressively in there?
Well, I think what the IOCs are going to do, I think you're going to have to ask them. I don't know. Our position and our view on Iran is the following. We have fully exited Iran. When the sanctions are lifted and when it is permissible, we will evaluate going back in.
So beyond that, I don't really have anything more to say about what we will do. But it's coming down to firstly that the sanction needs to be officially lifted, which they are not yet done.
Okay. And then just a quick follow-up on the offshore just to kind of get a little bit detail. You talked a few times about exploration spending coming down.
I was just wondering if you could just
help me understand how you see the exploration cycle playing out over the next 12 months. Do you think exploration can bottom by the Q4 of NFE's costs? And you talked about risk reduction in some of these contracts. Do you think you could start seeing some sort of impact, some sort of turnaround in there by mid-sixteen percent or something along those lines?
I would say potentially. The we see the exploration spend down potentially around 30% again this year. That's including seismic probably around the same level. So that is obviously a dramatic reduction if you look at what we already saw in 2014, right? So yes, we might not be too far away from bottom on exploration spend.
But again, I don't see any dramatic turnaround immediately. We could potentially start seeing something towards the second half of twenty sixteen if there is a kind of a gradual uptick of the oil price to at least plusminus70, but nothing on the horizon as we see today. It's still a very tough market. And we see this very, very clearly in some of our key high-tech product lines where our exploration revenue over the past 6 quarters has actually dropped by 35%. So I don't think we're too far away from bottom because there's not that much left to cut.
But the comeback I think is still a little bit in time. But if you look at the level of spend today versus what is required for the industry to replace reserves and to find new oilfield developments, we're obviously way underinvesting. So this is not a sustainable situation. So the uptick will have to come. It's just that we don't see it on the immediate horizon.
Great. Thanks.
Thank you. Thank you.
Our next question is from James West with Evercore ISI. Please go ahead.
Hey, good morning, Paul and or good afternoon, I guess, Paul, and congratulations on a well executed quarter. I had a question really related to the technology and technology uptake. It seems like this cycle is somewhat different than we've seen in previous cycles where the technology uptake is actually greater. Last year, I think 27% of your revenues were from new technologies. Do you have a sense or can you give us a number of what in terms of revenues you're seeing in terms of new technology today or maybe the first
half of this year? Yes. So what we've seen
so far this year in terms of new technology as a percentage of our total technologies or total revenue is 22%. Now this is slightly lower than the 25% target that we laid out last year. But given where we are in the cycle, this is dramatically higher than what we have seen in any previous cycle, right? So, yes, we are selling a significantly higher rate of new technology in this part of the cycle versus previous. And as I said earlier, this is down to I think the fact that we have a very flush new technology portfolio and offering.
And I think we have been doing a better job in clearly demonstrating to our customers what these new technologies bring in terms of lower cost per barrel, in terms of efficiency, in terms of higher production. And this is again why I think the uptake, although it's slightly down from where it was in the second half of twenty fourteen, it is still holding off very, very well.
Okay. Thanks. And then kind of an unrelated follow-up here. On the Q3 in particular, clearly, we're going to see continued declines in revenue internationally and probably some margin degradation in North America. Do you still expect to see a significant revenue degradation and market degradation as well?
Could you give us some clarity on kind of how we should think about 3Q? And is 3Q the bottom?
Okay. Well, let's start off with the beginning. So in terms of revenue, we expect that the sequential drop is going to slow in Q3 and it could potentially represent bottom when it comes to revenue. Now if you look at Q1, we saw a 19% sequential decline. In Q2, we saw a 12% sequential decline in revenue.
So for the Q3, we expect something in the range of 5%, 6% further decline in sequential revenue.
Now if
you look at the 2 main parts of the world in North America, we do expect a slight increase on activity on land. But again, we see this being offset by weakening also offshore activity and further pricing pressure both on land and offshore. And internationally, no major change. We think the overall weak activity is going to continue and also there's going to be sustained pricing pressure. In addition, we have the slowing down of activity for maintenance season in the North Sea.
Now if you look at this cycle, so far, we have proactively managed costs to protect margins. And I think we've demonstrated that we are pretty quick on our feet and we can manage this very, very well. At this stage, our structure cost and our field capacity is really tailored to our Q2 activity level. But for now, we have decided to preserve our current structure for Q3 and this is in order to be ready for increased activity as we go forward. So provided this is for a limited period of time, we are prepared to live with the temporary margin impact that huge impact on margins, but it's going to be a little bit more than what we could have managed if we were to cut even deeper.
So if you look at EPS, it's going to come down in Q3. And I think the current consensus of $0.77 is a pretty realistic number.
Okay. Perfect. Thanks, Paul.
Our next question is from Bill Herbert with Simmons and Company. Please go ahead.
Good morning. Going back to an earlier question and but I wanted to be more specific with regard to discussing the attempted improved alignment with customers looking at 3 buckets. If you could talk specifically about refracking in terms of uptake, number of project wins, what have you, engineer completions in a similar vein? And also on the deepwater front, getting more aligned and paid on the AFE versus NPT?
Okay. So if we start off with the land part, right? So on geoengineered completions in North America, we have over the past quarter engaged and are in contract either we have signed contracts or either in contract discussions with several customers on doing consistently geoengineered completions for them. And with refracturing, we are already engaged with 8 different customers in North America land on doing refracturing for them. So both of these elements are picking up nicely.
As I said earlier, some of the customers would like to go with traditional contracts where they just pay us a technology premium for what we bring and others are still considering whether to go into a performance based setup. And either way, we are fine. The main thing, as I said, we are looking to create technology differentiation. And again, this is going quite well.
If there is any resistance to your underwriting the cost of a refrac or an engineer completions, what is it exactly? What would be the resistance on the part of a customer from actually allowing you to do that?
Well, I think the only resistance would be the fact that when they see that we are prepared to do it, it must be a pretty good business proposition. And I think when they look at this in more detail, they'll figure out that there is no need for us to carry the cost because they happily will carry the cost because it's a good investment. So I think that's really the main so there's no resistance. It's just a reflection of do they want to capture more of the value themselves or would they like to outsource all the risk and potentially much more of the upside to us.
And at this juncture with regard to the uptick on the land front, is it an even split between standard contracts and more of the underwritten contracts?
I think at this stage, I would say it is probably more so standard contracts with the pricing premium rather than having to underwrite it. We offer underwriting to all of them, but most of them actually do take more of a standard type of contract.
Okay. Any comments on the deepwater front?
Well, in terms of changing the business model on Deepwater and being, I would say, more compensated larger of our larger customers various types of frameworks. We haven't concluded any of these yet, but I would say there have been good kind of productive discussions.
It takes a bit more time. These are
larger projects. It's a bit more But I But I would say we have good discussions and a good dialogue. And I think there is openness from our customers to invite us to the table and basically have us participate more, but nothing really material in terms of new contracts signed yet.
Okay. And last one for me. Your final sort of comment or one of them with regard to your opening narrative was referencing your balance sheet strength and your free cash flow generation, thus allowing you to take increased advantage of market opportunities. Can you elaborate on that? I assume in part that means acquisitions?
Simon, you want to comment on our use of free cash flow?
Our priority to cash is still as we always declared. We will fuel the growth of the business. And you've seen a slowdown on the CapEx because of times. But obviously, we continue to invest in SBM and MultiClient. As far as acquisition, we do small ones on regular basis and this is also funded through cash.
We don't borrow for that kind of acquisition. But we will remain to be opportunistic on that front. But as I said, smaller acquisition that regular as far as to our use of cash.
Okay. Thank you.
Thank you very much. Our next question is from Kurt Hallead with RBC Capital Markets. Please go ahead.
Hey, good morning, I guess, good afternoon where you guys are. Congratulations on
a very well executed run,
Paul, over the last You indicated here that you're carrying a cost structure that is sized for kind of second quarter activity and willing to kind of deal with some near term margin dynamics related with that cost structure if activity comes in a little bit more. I don't want to be too presumptuous, but then I would assume that you wouldn't want to sit for too much longer than 1 quarter with some sort of a margin drag. So can we maybe infer from your comments, you're expecting an increase in activity generally speaking in the Q4 that'd be for North America and then maybe international as soon as the Q1 of next year?
Yes. I think you can read into this that, first of all, I think we're pleased with how we've handled the downturn so far. We decided to be rather decisive in rightsizing the workforce for the downturn we're facing And that includes both rightsizing and streamlining support structure as well as the field capacity. So I think what you can read into the comments on the fact that we are prepared to carry slightly more costs into Q3 and this is not a significant part, it's slightly more. That is that we are indeed looking to be ready for growth in activity.
Now I can't say 100% certain that it's going to come in Q4 or Q1. But what we're saying is that we believe we are getting close to bottom. We believe that we have demonstrated very clearly our ability to manage off turn is a couple of quarters away, we are prepared to carry the costs. And I think that would be a much better management of our resources to enable us to be well prepared and positioned for the growth. And in the event it's pushed out a bit more, we can also do further bottom.
Okay. And and that we think that we are pretty close to bottom.
Okay. That's great color. Appreciate that. Now in the context of the margin performance in the international markets for the Q2 and we roll through into the Q3, how can like if I look from the outside in, I'd have to say to myself, if you did so well in the Q2, I assume you're going to do probably equally as well in the Q3, right? Because you're sized for it, you've been positioned for it.
So why would margins come down internationally in the Q3 versus the Q2?
Well, I can't say that they would. They wouldn't. I mean, obviously, we would still like to maintain where they are. We will internationally as well carry, I would say, slightly more resources than what is necessary for the Q3. We see revenue coming down still a little bit from the Q2 level and we could have shed some more resources to be prepared for that.
So I think the only reason why the margins would come down, I would say in general, would be that we are carrying slightly more resources. There is also a further pricing effect that comes into it. But obviously offsetting this is the continued impact from transformation rights. So I would say if we decided to go forward and completely align resources to activity, we should be able to absorb a large part of the pricing. I think the way we're going now, you could potentially see a little bit of margin drop in Q3, but that will be more by design, the fact that we are willing to carry a bit more resources rather than not being able to effectively maintain it.
All right. That's great. And if I just just on the pricing front, on the international dynamic, what area are you seeing the most pricing in terms of geographic? And then what product lines are coming under the most pressure right now?
In the international market? Yes. Well, obviously, the product line that has been the most affected so far is WesternG Con on the seismic side, which has been now going on for a good about 6 odd quarters, right? So I think our team in West Angico has done a tremendous job in streamlining the cost structure, improving how we operate our fleet. So we are very well positioned to kind of maximize our performance on the Marine Seismic business the way it is today.
But that's probably where we have seen the most. In terms of geography, you see it more or less everywhere, both on land and offshore actually, but we've seen it in some of the large markets in Latin America, Sub Sahara Africa, the North Sea. Even on land in the Middle East, we have significant pricing pressures. So we are navigating the landscape and we have to give concessions, but we try to trade in concessions for something in return either better terms and conditions, more integration opportunities, higher market share. And whatever is left to be offset, we are trying to offset with the leverage we're creating from the transformation.
Hey, that's great, Paul. Appreciate it. Thank you.
Thank you. And we'll
go to Jim Crandall with Cowen. Please go ahead.
Good morning, Paul. What impact is the pending merger of Halliburton and Baker Hughes having on the awarding of business outside of North America?
It's a bit difficult for me to say what the impact is. I mean that's more of a customer question, right? I think it obviously creates a bit of uncertainty from our customers. Firstly, is the transaction going to go through? If it goes through, then it's from 3 to 2 players.
If it doesn't go through, then obviously that warrants a different approach to how they potentially would like to award. So I think it creates uncertainty from the customer side as to how they go about awarding in tender situation. And it has probably also led to potentially slightly lower rate of tendering in this part of the cycle. This is the ideal time for most of our customers to tender given the fact that activity is down. So I think it's that is probably one impact that it has.
If you look at our performance, I'm actually very pleased with our tender win rate in the first half of the year. I think we have done very well. I'm pleased with some of the key wins that we have taken on. And for me that should bode well I think for market share evolution in the second half of this year and into 2016.
And do you think you won market share year to date internationally in the areas that you compete with Halliburton and the Baker?
Yes. There is nothing in our revenue numbers in H1 as of yet. But if you
look at the amount of contract volume we have won, I believe we have won a higher share
of the contracts out for Okay. Good. As these contracts are implemented, yes. Okay. Good.
Good. Okay. Good. As these contracts are implemented.
Okay. Good. And as a follow-up question, I have on the U. S. Pressure pumping business.
In this kind of environment that we're in today, are there many instances where customers are willing to differentiate and pay for technology?
Well, if you look at the total business volume in North America land, it is not a high percentage yet. But I'd say I would say it's a growing number of customers that are willing to have a much more open technologies discussion with us. And they see the importance I think of moving away focus entirely from driving down the well cost to driving down the cost per barrel for the production that they have. And the only way to do that now going forward as we are nearing the asymptote of how cheaply you can drill and complete these wells, you're going to have to get more production out of them. And I think it's very evident that the only way to get that done is through new technology and new workflows.
Okay. Thank you.
Thank you.
Our next question is from Doug Bekaert with Bank of America Merrill Lynch. Please go ahead.
Thanks. Paul maybe sticking with the pressure pumping topic. You highlighted the unsustainability of where that business stands right now. How do you expect this to play out? Does the capacity simply shift to stronger hands?
Or do you see some meaningful capacity reductions?
No. I think what you find in any of these commoditized markets, if companies go under, there might be a temporary impact on capacity as the capacity shifts hands. But most likely whatever capacity is in the market today will likely resurface with some other ownership once those type of transactions are sorted out, right? So I don't think it's going to be a permanent capacity reduction from companies potentially going under. I think these assets will shift hands and resurface with different ownership.
That makes sense.
And then maybe a quick one for Simon. In the past, you mentioned getting payback on severance costs within a year. Is that on track? And does this simplistically mean cost savings of something around $750,000,000 in 2015? And I'm just arriving at that number by summing up the severance cost from Q4 to Q2?
So it is on track. It is as we confirm within 1 year. I'm not too sure about your number, but your logic is correct. If you take what we have declared as far as the payments are concerned, this is will be recovered less than a
year. Okay. And are the remaining headcount reductions more concentrated in North America or internationally? We are almost completed with
what we have done. It's there is no more reduction.
Got it. And has that skewed more North America or internationally?
Well, North America was percentage wise was higher, but it was global, yes. Understood. Thank you very much.
Thank you.
And ladies and gentlemen, due to time constraints, that will be our last question. I'll turn it back to the presenters for any closing remarks.
All right. Thank you. So before we close, I'd like to summarize the 3 most important points that we have discussed this morning. First, the market evolution in the Q2 was a continuation of what we saw in the Q1 with North America land rig count falling further and with pricing pressure increasing in both North America and international markets. In response to this, we have proactively managed what remains under our control and subsequently delivered our best cost and cash performance so far in any downturn.
2nd, our strong performance has been amplified by the acceleration of our transformation program, which is being actively implemented throughout our global organization and which has enabled us to increase pretax operating margins in the international areas and maintain double digit margins in North America. 3rd, we believe that we now have seen the bottom of the rig count decline in North America and that North America land activity will see a slow increase in the second half of this year, while service pricing is expected to decline further in the Q3 as the fight for market share continues to play out. In the international markets, we expect no upward revision to E and P CapEx spend for the remainder of the 2015 as the trend of low exploration activity, tight management of development spend and sustained pricing pressure is likely set to continue. Based on this, the Q3 could potentially represent the bottom of this cycle in terms of earnings per share as the pace of the revenue drop is set to slow and as we continue our steadfast efforts to maximize operating margins in both America and international markets. And with the streamlining of our cost and resource base undertaken in the past 9 months, together with the acceleration of our transformation program, we remain very optimistic about our ability to deliver unmatched incremental margins as soon as E and P investments start to show any signs of growth.
That concludes today's call. Thank you very much for attending.
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