The Scotts Miracle-Gro Company (SMG)
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Earnings Call: Q3 2015
Aug 4, 2015
Good day and welcome to the Q3 Earnings Conference Call. Today's conference is being recorded. And at this time, I'd like to turn the conference over to Jim King. Please go ahead.
Thank you, Noah. Good morning, everyone, and welcome to the Scotts Miracle Growth 3rd quarter conference call. With me today here in Marysville are Jim Hagedorn, our Chairman and CEO Randy Coleman, our Chief Financial Officer Mike Lukmeier, our Chief Operating Officer and several other members of the management team. Jim is going to provide an overview of the current state of the business. He also will provide you an update on where we stand against our long term strategic plan.
Then Randy will walk through the financials and the implications of today's results on our full year outlook. After their prepared remarks, we will open the call to your questions. But in the interest of time, we ask that you keep to one question and to one follow-up. If there are questions that we don't address, I'm glad to handle those offline with you after the call. One bit of housekeeping before we begin.
We are currently planning to hold an Analyst Day meeting in New York on Thursday, December 10. Obviously, we'll discuss this at much greater length during our Q4 call, but I wanted to get it on your radar now and ask you to hold that date. Moving on to today's business, I want to remind everyone that our to review the risk factors outlined in our Form 10 ks, which is filed with the Securities and Exchange Commission or our most recent 10 Q. With that, let me turn the call over to Jim Hagedorn to get us started.
Thanks, Jim. Good morning, everyone. As you can see from the press release, we announced some pretty strong results this morning. Not only that, but yesterday we announced an increase in our quarterly dividend. As you'd expect, I'm feeling good about the state of the business and the way the team is executing in a challenging season.
It's actually a really good story. In addition to providing more color on our performance so far this year, there are 2 other topics I want to cover. First, I want to talk about the unexpected challenges that we had with BoneSess. As you can see from the press release, the cost associated with the issue is significant. Since this is a one time event, we've made the decision to exclude these costs from our adjusted earnings for reasons we'll discuss later.
Most of the charges we took in the quarter are for costs we expect to have reimbursed. But aside from the financial implications, I'm really proud of the way we've handled the situation. When we realized we had a problem, we put the consumer front and center. We worked closely with our insurers and made decisions as if it was our own money at stake. Our guiding principle has been to put the consumer first and to quickly fix or replace affected lawns.
The other topic I want to cover is related to the execution of our strategic plan. There have been a lot of moving pieces over the past several months and you're likely to see more in the months ahead. But every step for TEGI is consistent with the plans we've shared with you guys in the past. We remain committed to pursuing reasonable growth opportunities and consistently improving our cash flow. And we're committed to deploying that cash smartly.
While the focus has shifted over the past year from returning cash to making acquisitions, it is our goal to have a more balanced approach in the near future. And I'll elaborate that point in a few minutes. But let's start this morning with a more near term discussion take a look at our performance so far this year. Just looking at the press release or the P and L doesn't really tell the story, so let me elaborate. While it's been a good year, it's not been an easy one.
The last time I spoke with you in early May, consumer purchases in the core U. S. Business, excluding acquisitions were up nearly 5% on a year to date basis. Entering August, we're up just a bit more than 1%. But as I said, there's a lot below the surface.
Consumer purchases of mulch are up 11%. Miracle Gro branded soils are up more than 10%. Ortho insect products are up 8%, Roundup is up 4%, Tomcat is up 26%. Remember, there are no price increases this year, so the growth has been entirely volume driven. However, grass seed is down 7% and lawn fertilizer, our largest and highest margin product is down 8%.
I'm not particularly surprised or troubled by these results. It would be an understatement to say the loans business has been challenged over the last 2 months. Since May, we've seen historic flooding in Texas, the largest lawn and garden the largest lawn fertilizer market in the U. S. Record rainfall in the Midwest has made it one of the greenest summers I've seen here and put a damper on fertilizer sales.
And the irony of course is that none of that rain fell in California where the effects of the drought became more severe as the summer weather set in. Our other major fertilizer market, the Northeast had an extremely compressed season. After a long winter delayed the start of the season in the region, spring weather lasted just a few weeks and then we went straight to summer. So when you understand the story in our lawns business, it's easy to see what's driving POS challenges we've seen in recent months. But there's a silver lining with all that lousy weather.
Our bug and weed business are having a great season and we see that momentum continuing. I know we still have 2 months left in the year, but it's not too early to assess the score. Personally, I'm satisfied with our result. I'm extremely pleased with our execution against those things we can control And I've been here too long to worry about the things that we can't. Our retailers are engaged.
The consumer is engaged. The overall category, all things considered, is doing what we expected, maybe even a little bit better. Our European business is also having a solid year on both the top and bottom lines, building on the momentum they had going into the season. Randy will elaborate on that shortly. Scotts Lawn Service has rebounded extremely well after weather delayed the start of the season.
That team deserves credit for their effort. I'm sure those of you in the Northeast remember the piles of snow that were still sitting around in April. SLS has been in the overdrive ever since. The business continues to benefit from an extremely successful sales and marketing effort. In addition to the acquisition of Action Test, organic customer count has increased 5% from last year and our retention rates remain at an all time high.
I remain pleased with the continued progress SLS is making and we remain confident that the business will hit its numbers for the full year and be well positioned as we begin to plan and budget for next year. Across the board, our performance this season on a company wide basis once again demonstrates how far our business has come in the past 4 or 5 years. When I mentioned the impact of weather on the lawns business, I'm not complaining. I'm just stating the facts. It's also a fact that since 2012, we've had some kind of extreme weather event every year.
Several years ago, those issues would have sidetracked us and we would have likely missed our numbers. But 2015 will be the 3rd straight year in which we'll hit or exceed our guidance even in the face of real challenges. We have better planning, better visibility and better execution. I don't want to say we're immune to the weather because we're not. But I will say we've taken a lot of the volatility out of the business and our results so far this year prove that point.
I'm going to switch gears pretty hard here and provide an update on what's happening with our Bonus S product challenges. As a setup, let me remind you that Bonus S is a Weed and Feed product specifically formulated for Southern Lawns. We reformulated the product this year with a new active ingredient for better weed control. The launch came after several years of testing including 2 market tests Florida last year. In late spring, we began seeing an increase in complaints from bonus S customers.
Those complaints spiked dramatically in early May and were primarily coming from consumers who had a type of grass called Centipede in their lawn. We're still in the midst of understanding why this problem occurred. In fact, it didn't occur everywhere. Those affected lawns were concentrated in coastal South Carolina as well as Baton Rouge, Louisiana. Our focus over the summer was less on why this happened and more about that it happened.
Once we understood the seriousness of the issue, we were decisive in the actions we took to protect our consumers. Shortly after taking the product off the shelves in affected markets, we deployed a team to South Carolina in order to expedite consumer claims and to work with our insurers. It may sound like an odd thing to say, but this crisis was a very proud moment for me and for us. Everyone in this company rallied it and we're committed to doing the right thing in As most of you know, Randy announced at a conference in May that we expected the bonus S issue would cost us $5,000,000 to $7,000,000 with the balance covered by insurance. Now about 8 weeks later, we expect internal cost to be closer to 10.
As you can see in the press release today, we took a charge in the quarter for $45,000,000 related to this issue. Except for our internal costs, we expect that charge will be reversed over time as we receive reimbursement for our insurers. The last word on bonus S is this. We view it as a one time event. We're confident that bonus S will be a strong performer for us again in 2016 and believe that our actions in dealing with this issue reinforce for our consumers that Scotts is a brand that they can trust.
Before I turn the call over to Randy, I want to talk about where we are strategically and where we're headed. The good news is there's nothing terribly new here, but I recognize that the pace of acquisitions over the past year and our willingness to increase our leverage has raised some questions. 3 years ago, on our Q3 call, I told you we'd focus on margins, cash flow, lower leverage and returning cash to shareholders. And that's what we did. About a year or so later, we said a modest level of acquisitions would once again become part of our growth strategy.
Initially, we expected a fairly even split between using cash to acquire businesses and return to shareholders. But once we kicked up our M and A activity, the opportunities were far more plentiful than we had expected. The acquisitions we've made are all strong strategic fits for the business. Some like Long Island Compost tuck in very nicely to the existing portfolio. Preferred not only improves our growing media growth.
We also purchased 2 other small companies in the past several months. Consec, which we acquired earlier in the quarter, has great technology we can leverage in our global controls business. And Devco, an Australian business, strengthens our position in that market as well. Finally, General Hydroponics and Vermicrop provide growth potential that does not exist in the rest of our portfolio. Not only did we complete these deals, but in May we successfully renegotiated our Roundup agency agreement.
As a reminder, here's what that deal did for us. It significantly inhibits Monsanto's ability to
It
It changed the commission structure for the 1st 3 years, so we can invest in new products and offset the financing costs. It allows us more flexibility regarding the geography. And finally, it gives us greater access to Monsanto's innovation pipeline in the future. We still have a few opportunities that we're contemplating. It's possible they all make it done.
But if the economics don't work, we're also willing to walk away from any or all of them. The financial flexibility we've worked so hard to create allows us to take advantage of 1 of the most opportunistic periods we've seen in this industry in 2 decades. Today, we're a more diverse and stronger company. But with the exception of the urban and hydroponics space, I still don't see this industry growing at more than low single digits anytime soon. So our priority for uses of cash will quickly shift back to reducing debt.
We'll also look at all of our assets assess their ability to drive shareholder and strategic value. Whether it's a facility, a product line, a brand or an advertising campaign. If it's not getting us where we need to go, then we're willing to take decisive action. As we've looked at the M and A pipeline, especially over the past year, it's reinforced my strong view that Scotts Miracle Gro is a pretty damn good company. I like what we're doing.
I like the team we have in place and I like the plans that I see coming together. We've walked away from more deals than we've completed, because given the choice between investing in those businesses or this one, I would choose us. Once we work through the current pipeline and begin to reduce debt, our objective is to get back to returning more cash to shareholders. If we're doing that right now, Randy and I are aligned that we would be an active acquirer of our own shares. I don't think that will happen in 2016, but I'm hopeful that we'll be able to get to that later in 2017.
For the time being, returning cash will come through our regular And yesterday, our Board approved increasing our dividend from $1.80 to $1.88 per share on an annualized basis. It speaks to our continued confidence in our strategy and our commitment of returning cash. As Jim King said a few minutes ago, we're coming to New York December for an Analyst Day meeting. By that time, I hope to be able to tell you more about what comes next in the execution of our long term plans and the steps we're taking to align management pay with achieving long term shareholder value. And I hope to share with you a story that reinforces the continued upside that I see in this business.
So with that, let me turn the call over to Randy and he'll walk you through the numbers.
Thank you, Jim, and good morning, everyone. There are 4 topics I want to cover. First, I want to clarify comments I made in May regarding our earnings guidance. 2nd, I'll provide an overview of the results we announced this morning. 3rd, I'll briefly discuss our capital structure.
And 4th, I'll share some early thoughts on next year. As it relates to our guidance for 2015, I want to elaborate on Jim's earlier comments and clarify certain comments that I made back in May to provide complete transparency on our accounting treatment for the bonus test situation. When I first spoke publicly about our bonus test issue at a New York conference, I said the cost not covered by insurance would be $5,000,000 to $7,000,000 And I said absorbing those uncovered costs would result in adjusted earnings on the low end of our guidance range. But over the past 2 months, the scope and complexity of the challenge expanded. That fact as well as our past practices led us to determine the best way of managing this issue was to exclude it entirely from our guidance.
This decision is not based on making the year appear better than it is as the GAAP numbers will obviously reflect our reported results. It also is not designed to protect management compensation. We've already reduced our incentive accrual enough versus last year to offset our uncovered costs. The reasoning was actually pretty simple. As we begin planning for next year and as many of you begin building your financial models, the best base off of which to grow is determined by excluding all bonus bonus excluding bonus S is the midpoint of our original range of $3.40 to $3.60 per share.
The break to the fall season for both the core business and Scotts Lawn Service is the biggest unknown factor on where we actually will finish. Also, our operating cash flow guidance of approximately 2 $75,000,000 remains intact assuming we collect insurance reimbursements by the end of the fiscal year. So with that, let's take a deeper look at the numbers we announced today. Company wide sales were up 9% in the 3rd quarter or 12% excluding the impact of foreign currency, driven by a 9% improvement in the global consumer segment. On a year to date basis, company wide sales are up 6%, the same rate of growth the Within the Global Consumer segment, we were really pleased by what we saw in our U.
S. Business, which was up 5% on a year to date basis excluding acquisitions despite POS dollar growth of only 1%. Shipments exceeded POS due to product mix, growth outside of our big box retailers where we don't collect POS data and a 10% increase in year over year retail inventory levels at the end of the quarter. Sales on our international business were flat in the quarter, excluding the impact of foreign exchange rates and acquisitions. During the quarter, we made a decision to begin an orderly liquidation of our inventory related to Solis, the U.
K. Company we acquired out of bankruptcy last year. While this acquisition came with just a $1,000,000 purchase price plus working capital, we determined the investment needed to deliver a satisfactory return simply was not worth making. We have decided to retain a limited line of products that have strategic value, but we'll be exiting the rest. Between Solis and our continued efforts to streamline our cost structure in Europe, we booked international restructuring charges of $6,600,000 in the quarter.
I said a few months ago, we should complete our international restructuring efforts by the second half of the year. Right now, I don't see any significant charges related to international in Q4. Jim mentioned the strong recovery of Scotts Lawn Service and I also want to tip my hat to that team. Sales increased 12% in the quarter and 8% year to date. On a calendar year basis, we now expect a record sales year for our service business.
As you saw in the press release, we increased our company wide sales guidance for the year to a range of 5% to 6% from original outlook of 4% to 5%. We expect that final number to be comprised of organic growth of 4% to 5% and acquired growth of 4 percent. Those will be offset by a negative 3% impact from FX. So clearly, we've had a very good year on the top line. I want to move on to discuss gross margin, however, which has been a bigger challenge for us this year.
Given the fact POS for lawn fertilizer is down 8% for the year and mulch is up 11%, we have a material challenge from product mix. Additionally, the acquisitions we made this year collectively were dilutive to gross margin in the 1st 9 months as we integrated these new businesses. Those issues are the primary reason that the adjusted gross margin rate declined 40 basis points to 37.5 percent in the 3rd quarter and that the year to date rate is down 100 basis points to 36.3%. Going into the year, we said we expected the margin rate to be flat. On our last conference call, I told you I thought there was a risk to that number, a risk that has now materialized.
Even when you exclude the cost of goods impact related to bonus assets, we now expect the gross margin rate will likely decline 50 to 75 basis points for the full year. As we look to the Q4, we expect a gross margin rate improvement from favorable mix generated by volume in our high gross margin Scotts Lawn Service and General Hydroponics businesses. We'll also see the benefit of lower distribution cost, primarily driven by year over year fuel savings as well as manufacturing savings. There is good news further down the P and L and that is related to SG and A. Excluding bonus asset issues, total SG and A expenses were up just 3% to $194,000,000 in the quarter and on a year to date basis were up percent to $540,000,000 Obviously, acquisitions account for significant increase in SG and A, but those new incremental costs have largely been offset by FX as well as downward adjustments in the accrual for variable compensation and savings from recent restructuring efforts.
On a full year basis, I'm expecting SG and A to be up just 3%, which is on the low end of our original guidance. But remember, several of the acquisitions we made this year came after we provide that initial guidance. So given the higher level of expenses that came with those deals, including the deal costs themselves, I think the organization has once again done an outstanding job of controlling SG and A. As we work on early plans for 2016, I see that trend largely continuing. Adjusted income from operations before taxes was 12% in the quarter and 4% on a year to date basis.
Below the operating line, interest expense was up 1 $500,000 in the quarter to $14,300,000 and essentially flat on a year to date basis to $39,000,000 For the Q4, you should expect interest to increase by $4,000,000 reflecting capital invested to acquire new businesses and our revised Roundup agreement. The year to date tax rate was 35%, slightly better than we expected and should remain the same for the full year. Also, the focus on acquisitions this year means we have repurchased fewer shares than originally planned, so we're now assuming a full year share count of 62,100,000. When you bring it to the bottom line, adjusted EPS in the quarter was $2.68 per share compared with $2.34 last year. And year to date, we're at $3.65 per share on an adjusted basis compared with $3.46 a year ago.
Let me shift gears. As Jim said, the past 18 months have proven to be opportunistic ones for us. We've added some acquired growth and we've also successfully amended our Roundup Agency agreement with Monsanto. And as Jim said, there are a few more opportunities we continue to explore. Given those actions and the strong credit environment, we are planning to amend and restate our current senior secured credit facility to give us increased flexibility and take advantage the low cost of money.
Jim said earlier that we want to begin delevering once we work through the current pipeline of potential deals. I want to be clear that 4 times leverage is not uncomfortable for us in the short term if we were to get to that level. But getting closer to 2 point 5 times gives us more flexibility and optionality and we simply prefer to operate that way. Let me close by discussing a few of the headlines for 2016 that sure are on your minds. Barring a major swing in the next 120 days, commodities will likely be a decent tailwind for us next year.
It's too early to be specific, but we expect a neutral to slightly positive impact in nearly every area except for peat and grass seed where cost pressures remain. Additionally, pricing is part of our growth plan for 2016 after largely foregoing price increases in 2015. So pricing netted cost coupled with some additional supply chain savings should get us ahead of where we finished fiscal year 2014. We'll get more specific over the next few months. Another point I want to address related to next year is the financial impact of our revised agreement with In a worst case, we expect the transaction to be neutral to earnings this year next year rather.
Depending on the combination of interest expense to fund the transaction as well as the startup investment costs related to new business opportunities allowed under that agreement, the transaction may actually be slightly accretive next year. For those who have not spoken with personally about the Roundup deal, let me add this final thought. This was a very important transaction for our company. Roundup has become a hugely successful global lawn and garden brand under our stewardship and it is a major portion of our profitability. The gaps in the original deal needed to be addressed and now they have been.
Moreover, the ability to take the Roundup brand into new categories of lawn and garden as well as new geographies provides a nice opportunity for growth in the years ahead. Before we open the call for questions, I just want to reinforce Jim's comments. While it was challenging to maintain POS momentum this season, that has been an issue beyond our control. But in terms of planning, focus and execution, I give the entire operating team extremely high marks. Our ability to adjust to the realities on the season in the middle of the season was evident again this year.
I've been here more than 15 years now and I'm confident in saying that management approach that we use today has taken a lot of volatility out of this business. We probably won't share a lot of details around 2016 during a Q4 call. We'll save those for our Analyst Day meeting in December. But I can tell you already that I feel good about our early plans for next year and feel confident in our ability to continue to improve our operating model and further enhance shareholder value. Now I'll turn the call back to the operator and we'll take your questions.
Thank you.
Thank And we'll take our first question from Bill Chappell with SunTrust.
Good morning. Thanks.
Hey, Matt.
Hey, good morning. I guess first question on the quarter. One thing you had talked about was I think a 10% higher level of retail inventory. Is that just the retailers are more excited about the category? I mean just trying to understand why the still the difference between the kind of the POS and the organic growth?
Sure. Bill, this is Randy. If you recall back at the end of the second quarter, our retail inventories were down 5%. Now end of the third quarter, they're up 10%. So it becomes difficult evaluating points in time and the impact of what that means.
But obviously being down on inventory going into the 3rd quarter helped our shipments and helped our growth. And in fact inventories are a little bit high at the end of 3rd quarter will likely mean that it could have a little bit of a shipment impact in the 4th quarter as we work our way back down towards the end of our fiscal year and really more so at the end of the season, which is more so November into Thanksgiving time. But those are the beginning and ending goalposts and that's essentially what's driving shipments as well.
Look, I got to say, I'm not particularly concerned about it largely because the retailers are super sensitive to inventory levels and they've been continuing to buy in and set up for their summer business and for their starting get prepared now for the fall business. So I think that generally it's not an issue and the retailers are not complaining about it. I don't know Mike if you have a point of view on it.
No. I think with heavy bugs and weed season we loaded up to attack those seasons and so on top of normal inventory.
Got it. So not a concern. Switching to just the kind of the outlook over the next 2, 3 months. Can you maybe give me an update on plans on locking in some of are you going to hedge more or less the same on some of the commodities for next year? And then Jim on the acquisition front, should I read this to look we got 3 or 4 more in the hopper and then we're done and then it's back to 20 sixteen's maybe cash for non M and A related type stuff Are you going to still look at other deals?
Look, so I'll jump in and just because I can't help myself and then I'll hand it you Randy, okay? The answer to that is yes. I think that we're sort of in the terminal phases. I think we expect that we'll make some more acquisitions in the hydro space. I don't view that as huge dollars by the way, so I view it as relatively small dollars.
But the Hawthorne team is I think ready to sort of come up for air. But we basically said or at least what I would say is that my appetite was probably higher to be a little more active in that space. I think that it's the integration work, it's gone well, but it's been hard work for that team. So I want to congratulate them on sort of keeping the business under control and getting it done. I think we here basically said we're probably looking like 6 months out before we start kind of fishing again in that space.
We've said that peat is an important asset. I think in the comments we made that Randy made about peat pricing, I think it's been a rather difficult harvest again. And so looking to sort of have long term contracts or own and the peat assets ourselves for what I've challenged the team for is about half of our peat needs, which is after urea our most important commodity except it is just not as ubiquitous a commodity as where we're a relatively small payer player and sort of Ag nutrients where a large player in peat and it's an important part of our business. And you've looked at our growth rates. So I think we will continue to work there.
Then there's like another couple of deals that we're looking at that I would put in the sort of more moderate size. And we're also looking at I think the assets that we think are actually totally core to us and what's not. And so overall, I would think that I'd like to be through that in less than a year that whole group. But at that point, my view is and I reminded the group as we prepped for this call that we are closing the book at that point and we're moving back into a shareholder friendly mode. And we think that's the right thing.
It has I think the company is a better company for what we've done. And I think if we look at our sort of long term approach to shareholder value, I think I'm not sure we would have been a better company if we just said we're just going to we're not going to open the book at all. I think the Monsanto deal was important and these other smaller deals were also important. So I think we got some work to finish. And then I think we need to commit to shareholder friendly.
And that's my expectation. Now I have a Board meeting Thursday Friday of this week where this is sort of of the 2 big meetings we just you might not care, but we've sort of changed how we do Board meetings where we do telephonically kind of all a lot of the committee stuff. And when we show up to where we're having Board meeting this will be in Vermont. We strictly talk about business issues on a 2 day meeting. So it will be sort of end of 2015, 2016 first real budget discussion with the Board.
And then we're going to talk talent and we're going to talk sort of our business strategy and that's all we do on Friday. And so I don't really want to get too far ahead of my Board, but what I'm telling you right now is kind of my view. I think the management team is aligned with me on this. It's kind of a long way to answer the question, but I got to get make sure my Board is aligned as well. I expect probably they will be, but again they're my boss.
So we'll present to them. But I think the answer Bill is yes. Get the stuff done, close the book, get back to a very strong focus on shareholder friendly.
And Bill regarding your question on commodities on urea, we're about flat 2 year ago as far as percentage hedge, it was call it about 50%. And on fuel, we're ahead of last year. So we're about 50% hedged on 2016 requirements. And a year ago, we were about 30 We'll continue to be opportunistic as we look at oil prices and fuel prices going forward. And then just to clarify on your first question about retail inventories, just to put that into better context, it's worth about 1 point of our year to date sales growth.
So it's not a dramatic driver by any means, but give you a sense of what it does mean.
Great. Thanks for the color on all those issues.
Thank you.
We'll take our next question from Jason Gere with KeyBanc Capital Markets.
Good morning. Hey, guys. I guess two questions. 1, I mean, I was wondering if you can dive a little bit more into ortho and Roundup and what you've seen on the competitive landscape. Obviously, you've pointed to some really good growth that you've seen.
And I know after last year, you guys are going to be I think a little bit more competitive out there this year. So it seems like that's working. So it's one, I was wondering if you could just talk a little bit about what you're seeing out there, how the category is growing share etcetera? And then I just have another question afterwards.
Bob, I'll take the ortho conversation and maybe ask Mike to sort of reinforce a little bit with it.
I think
we looked at ortho and said it's a unlike a lot of our categories, it was a much more competitive and crowded category. I think you had spec on sort of the opening price point, really sort of with nobody going after them and significantly more competition on sort of the value added side with us Central, Bayer, SCJ who's with us. I don't know who I'm missing, but seems like someone. And I think in that context, I think we or at least I'll say I, but I think Mike and I were in very much agreement. We just were not we're just kind of in the middle there somewhere.
You had sort of I'm going to say Bayer on the own the scientific professional side with like the German spectacles. You had spec on the opening price point and we're just kind of in the middle. And I think our labels were not as clear as they needed to be. I think our pricing was to be honest I think a little lazy meaning I think not priced for what we were trying to accomplish. Mike has embraced that super hard.
His marketing team embraced it super hard. So significant improvements to the labels, significantly more competitive ad spend. So this is like going right after spec. And taking price down not to specs level, but much closer to sort of so we're not sort of priced at a point where we're just sort of stuck in the middle. That has worked super well for us.
Not only has it been a good season because where it's wet and hot, you're going to have wheat and bug pressure. So it's been a good season for us and competitively we've had excellent share gains. So I think we feel very good about the choices we made, but I think it started with saying we didn't really like where we were. And I think one of the things that's great about this company is once we make a decision to say that ain't working, we sort of went after it and didn't dwell on it much and just sort of attacked it pretty hard. I don't know Mike.
You're the one that deals with it more day to day.
No. I think we took our cost savings and our claims and we were a lot more aggressive and we've taken significant unit share back without affecting the gross margin rate and we're really pleased with that.
Yes. I think that's an important point to remember. As we looked at sort of the costs we are putting in product thinking we're adding all kinds of value and stuff and said look if the consumers don't really get it, let's take those things out reduce the price. So this a lot of the work we did here was not margin dilutive to us. And so this it was basically saying if consumers don't see it and want to pay for it, it's not up to us, it's up to the consumer.
And so I think that the changes we made to the product, which is primarily packaging, I think also has allowed us to compete harder.
Okay, great. Just I guess the next question and kudos to you guys for the SG and A cost containment and how you guys have been able to kind of really limit that growth. I was just wondering if we could think about the next couple of years out. Any type of bigger projects on the horizon that you guys can think of structural changes that really can continue managing the SG and A as kind of a I guess a constant especially as gross margin has been so volatile over the last couple of years in order to kind of drive some of that operating margin improvement?
Look, I'm going to start by disagreeing with a little bit of that is okay. We spend a lot of time talking about gross margin. Mulch has been a significant driver in our gross margin and our sort of our internal challenge for sort of 40% gross margin. I think our view is, if not for mulch, we would be there. Now I'm not complaining about mulch.
Mulch has turned into a sort of giant and rapidly growing category and we're playing really hard there. And I think our partners that have played with us have taken advantage in the consumer. It's awesome, I think, value for the consumer. But it does create mix issues for us. And the season this year with lawns where you're down I don't know what it was 7% or 8% definitely like contributed further to it.
But I don't actually think that our margins have been that sort of choppy. I think mulch has really been driving sort of a wedge into our sort of aspiration of where we want to get to a gross margin. And I think we're spending a lot of time talking about that, but it is clearly a business that we don't have really a choice to participate in. I don't think our retailers do either. We do have some new products coming down the pipeline that adds that really makes that even a more premium product and we're going to try that, which I think is I'm very encouraged by.
The SG and A side, I'm going to leave that to Randy, but my answer to that would be yes. I don't think we're through with streamlining this company. I think the idea of the core business itself is kind of low single digits. I think the is say we should then define sort of a management team around that. I think that we in the last year have reduced our senior team by about half.
But the really interesting thing is, because I had this conversation with a lot of people with my family as well is the business is so much easier to run now. And I mean maybe a lot of you guys are saying, we told you that, but so much easier to run. And so I really like my partners. Mike is really a pleasure to work with. Don't let it go to your head dude.
So I think that there continues to be opportunities. Probably not as big as where we've been, but I think that we recognize in a world where we want to move back into shareholder friendly that our costs matter and our cash flows matter and that we have got to keep a very strong focus on that and that the lessons coming out of where we've been because Mike how long have you been in the job? 9 months. So in less than a year, I think the lessons are we can make decisions so much faster when we have a smaller more engaged team. So Randy?
Jason some examples of just looking across our business and finding areas that we can harvest costs from and then reinvest largely in the media marketing is the plan for next year. But there's some media spending that we think we can be a lot more effective once we pull that out and put it in different kinds of vehicles going forward. I mentioned Solus, so we're largely exiting that business and it wasn't working for us on the gross margins and we'll be able to eliminate a lot of SG and A that we added this year as well from doing that. And then even looking across our international business, we think we're going to have a much smarter approach to operating in China going forward and we can also save some money there. So those are some specifics around what we're doing, what we're thinking about at least as we start planning for 2016.
And we very much are focused on staying on top of SG and A and expect more of the same.
Okay, great. And while I have you, can you clarify just a comment you made earlier just on interest expense? I think you said it was going to be $4,000,000 higher. Is that sequentially from the Q3 or is that year over year $4,000,000 higher? Thanks guys.
The 4th quarter interest expense should be about $4,000,000 higher just as we fund the payment being made to Monsanto in mid August of $300,000,000 as well as the buildup from some of the other acquisitions we've done this year. So it'd be $4,000,000 year over year in the Q4.
Year over year. Okay, great. Thank you.
And we'll take our next question from Joe Altobello with Raymond James.
Hey, guys. Good morning. Just wanted to start off with you Randy in terms of the gross margin. Obviously, you called it down a little bit this morning. Could we kind of dive into the different puts and takes there?
How much of that is coming from mix? How much of that is coming from acquisitions and other items?
When you think about mix entirely including acquisitions, it's really the driver primarily why we're down year over year. So it's about half what Jim pointed out where lawns is down, mulch is up. And the other half is from the acquisitions we've done, the integrating the deals. Some of them are a little bit lower on gross margin rate, while equivalent on the operating margin rate. And with some deals, the first turn of inventory we're not recognizing margin on just due to accounting convention.
So it takes a while for us to put that behind us. 2016, we feel good about the acquisitions. Everything appears to be on track at this point and we're we feel like we're in a good place.
Okay. So it's half acquired mix and half organic mix I guess is another way to look at it?
Right.
Okay. In terms of pricing for next year, you guys mentioned obviously you haven't taken much pricing this year on a net basis. What are we thinking August to be
talking too much about August to be talking too much about pricing for next year and we're still refining our plans. But we will be taking pricing primarily in our U. S. Business. Like we said, we'll also have the benefit from commodity costs swings that we had in 2015, we'll have put behind us.
And we also have a long track record of taking cost out of our business just through supply chain projects. So those are the three benefits that we see next year. We do think we'll end up not only higher than where we're going to land 2015, but even higher than 20 14 and get back on the track we want to.
Okay. That's helpful. Just one last modeling question. I think you mentioned the tax rates for the Q4 and the year of about 35%. I think that's about a point below what you had been looking for.
Is that a good run rate number to use for next year?
At this point, we're thinking it will be a little bit higher probably in 35.5% to 36% again as an initial planning assumption. But we're happy with 35% this year. And it's largely due to just looking at reserves for whether it's state tax audits or foreign tax credits and going through our analysis. Once we get really good visibility by the end of the Q3, we're able to refine that so that 35% should stick for the full year.
Okay, great. Thank you.
Maybe the federal government will do something to make U. S. Corporate tax rates more competitive than the world. Next, let's move on.
We'll take our next question from Jon Andersen with William Blair.
Good morning, everybody. Hey. I wanted to
come back to the top line for a minute. So year to date, you've shipped ahead of consumption or point of sale and you have even if you adjust for kind of the inventory build that you talked about. So can you talk about some of the dynamics there? I know you mentioned strength outside the big boxes. Maybe you can talk a little bit more about what you're seeing on a channel by channel basis?
And what's really driving again that shipment growth ahead of consumption even after adjusting for the
inventory build? Sure. So there's it ties back a bit to what Mike and Jim are talking about around ortho, for example, where our shipment growth has outpaced the dollar growth. When you look at the dollar POS, can be it's a little bit misleading at this point in the year. I expect that to remain the same for the whole year.
So just we've shifted more than what you you think based on what's going out of the retailers. And then when we talk about POS, it's really only tracking against the big boxes. So we have had nice shipment growth outside, really no big one win, but just across the board the team has done a really nice job across many channels and that's contributed about a point of growth. And then also lawn services caught up after a slow start which is the same weather issues we faced on our consumer business. But really the lawn service business has hit in its stride.
And I mentioned earlier in my scripted comments, we expect on a calendar year basis that this probably would be a record year for Scotts Lawn Service. So those are the big drivers for what we're doing a little bit better than what 1% dollar
especially sort of second half of the spring where these water reductions went into effect and the first half of the spring out there was pretty good, but that sort of changed about the same time that it just started to kind of rain in the eastern part of the United States. But when you look at that and say, as someone who has a farm in the Northeast, we sort of to get hay, we need like 3, 4 days of good dry warm weather to dry hay off before we bail. And I think whether it's from Ohio here all the way up into New England that was tough to come by this spring. And Texas clearly was really, really wet. Florida has been pretty hot.
When you look at all that stuff and you look at our results compared to sort of how challenging the weather has been really across the board, it's a it
just
it just would have been nice if lawns wasn't down. It would have been nice if it was wetter in California. It would be nice if it was less wet in Texas and Louisiana. But I think that shows you the strength of the business. And I'm still hoping for a sort of normal weather year.
But if we can do this well in sort of pretty crummy weather, I think what it says is, I just look forward to the year we have where the weather is more normal. But this makes sense in the market. I think that's the bottom
line. Okay. That's helpful. 2 additional quick ones. One is just on the Roundup agreement.
I assume that's something that you've probably been working to or would have liked to accomplish even earlier than you have. Why do you think Monsanto kind of came to the table and you're able to make it happen now? And then with respect to just kind of general hydroponics and vermicrop, what are your expectations for the growth rate and maybe accretion from those businesses? I know you mentioned earlier Jim that hydroponics is going to be an above average grower, but a little bit more color around your expectations there would be
helpful. Well, since my oldest son runs Hawthorne for us, Much better than the regular business. Anyway, what do I think? I think growth rates in hydro should be kind of double digit numbers per year. And I think there's plenty of runway for that.
So I think they would like to have a number that's well in excess of our numbers, but not quite that high. But I think Mike and I are pretty much in agreement that it's not so much a budgeting drill. It is that I think our expectation is that this is a significantly above average growth rate and we expect to be growing at least as well as the market. And that puts some challenge to sort of the hydro folks. But I think they can do this.
What was the other part of the question? Roundup. Listen, the answer is yes. We had been trying to get a deal like this done for a long time. I think whether it was the original Monsanto deal that I did with Arnold Donald back in the day, I think it was a time of need for Monsanto.
It was after the American Home deal had fallen apart. And Monsanto wanted to do the deal. I would say call Hugh Grant and ask him, but I think the deal that we had wanted to happen for quite a long time was in part based on Monsanto's desire to get a deal done. And I don't think we've ever gotten a deal done to be honest with Monsanto and I have a lot of respect for those guys when they didn't want to do it. So I think they wanted to do it.
I think it probably has to do with their corporate strategy. But they wanted to do the deal and we got it done. And I think that we got a deal that was sort of fit our requirements. I view this mostly as risk reduction and significantly greater freedom to operate for us. And I think if you look at it in those contexts, I think it was a really nice deal for us.
When you especially when you look at it from the risk point of view of how much value that represents I think to our sort of enterprise. And so I think they wanted to do the deal. And so yes, we wanted to. We hadn't gotten this done. Monsanto wanted to do the deal.
The deal got done. Does that make sense?
Yes. Thank you.
We'll take our next question from Olivia Tong with Bank of America Merrill Lynch.
Great. Thank you.
Hey, Olivia.
Hi, how are you?
Good. You?
Good. Thanks. I guess first question just on the gross margin for fiscal 2016 because it sounds like you said raw material deflation coming through. Looks like you're planning to take pricing probably expect a rebound in mix. So as you sort of think about 2016, it sounds like gross margin is looking to be relatively good on a year over year basis.
So maybe can you give a little bit more color on what may be the potential opposite side of that? Yes.
Libby, I agree. We're still in the process of putting together plans. So difficult to provide very many more specifics. But from a high level, I think you have the story right. Top line, we'll still think more than likely 0% to 1% to 2% and prepare for more, but plan for that.
And again, someday we'll have a perfect weather year and we should blow that number away. But that hasn't happened in quite a while and we won't again plan on that for next year. SG and A, we expect to keep on top of that probably growth similar to our sales growth, maybe a little bit higher, depending on some investments we make. I think one of the challenges we'll have next year is with all the acquisitions that we've done, we will have a significant increase in interest expense next year. So that will be a headwind to EPS and our share count will probably increase a little bit as well.
So I would expect our operating income growth to exceed our EPS growth next year. But again, I think basically for the reasons we've talked about earlier, solid business from an organic point of view and then the acquisitions we've done we think are on track and that should help operating growth next year as well.
I do think that, Olivia, the thing we talked about earlier, which is mulch, I've been very outspoken with our retail partners that I think the market has become reliant on sort of Black Friday promotional events with mulch that are sort of destructive to margin. I have to say that having been out in the marketplace this year, I think it's a very powerful tool to attract consumers into a store. It adds I mean for $20 you bottom out your suspension and your garden looks awesome when you put some fresh mulch down. And I think retailers are sort of glommed onto it. I have very much diminished my sort of criticism of it, not because the reason to criticize it is not there, but the importance of the vehicle on the early season sort of get customers into your store.
And so I don't know it's a longer term challenge for us, but we continue to see pretty significant double digit growth in mulch. And I think that is a sort of negative. We talked about peat pricing and peat availability. We I think had to bring Baltic peat in this year just because availability of North American peat was limited, which gets back to the reason we need to be more in control of our situation in regard to our basic raw commodities and seed prices probably. But I do think this multi issue probably is not one that goes away.
We just have to figure out how we can sort of allow this to occur, try to move consumers up the food chain to a sort of a higher quality mulch if we can. But I think we're going to have to live with it for a while. I don't know Mike if you agree with that. Yeah, I agree with that.
Got it. With that in mind, I mean is 40% in total gross margin still the right aspiration over time?
Certainly. So if we're not targeting that then we won't get there. I think we'll make good improvement next year. I think when you kind of look at it on a trend line, this year is an aberration. We made big strides both in 2013 2014, took a pause more or less this year and we'll be right back on the track in 2016.
So we have not changed our outlook on that at all. It's just perhaps taking us a little
bit longer to get there
than we had thought a few years ago.
So in part because it's a competitive marketplace out there and we've got to be able to compete at the same time.
And Olivier one other thing to note, if we were to remove mulch from our P and L, we'd already be at that level. So it's growing really fast. The margins are mid teens and it's having a dilutive impact, but it's adding dollars and it's really important to how we go to business. But on a pro form a basis for example, you'd argue we're already there. We're not
arguing that, but it's one line.
Got it. I guess two follow-up questions. First on Roundup, perhaps can you preview some of the potential things you may plan to do with the expanded Roundup agreement in place, particularly markets that you might want to expand into and on the flip side markets that you may potentially exit? And then just on bonuses, I want to understand the issue a little bit more just kind of like how did it happen? Was there not enough R and D or consumer testing beforehand?
How is the region doing now? What changes have you put in place to ensure that this doesn't repeat? And is there any risk in ability to recover on some of the insurance reimbursements? Thanks so much.
Well, the answer on the recovery part is yes, except for this $10,000,000 okay? I think Olivia that the issue because your question is let's just talk about the bonus part. I think very reasonable questions. I think if you look at sort of our experience with the DuPont Active that we were really high on. Thank goodness, we didn't launch it as early as the Pro People did on the golf course side where I think there was 1,000,000,000 of losses on DuPont's side from damage to trees.
That said, it was a really good active. It's just nobody figured out that it killed mature pine trees. And that I think really made it a unusable product. I think if you look at the active ingredient in the new bonus S, I think that a lot of what remember because the old active is this atrazine, a good product, not as effective as we'd like to see, not because it doesn't work, but because as EPA manages risk cup, which is an individual's lifelong exposure to active ingredients, it's a major corn herbicide. So as they manage risk up, they have tended to reduce the amount that can be used in what they would call specialty products, which would be like ours.
And our warm season grasses, it's an excellent active. At the rate EPA allows it to be put down, it's less interesting. The new actives in bonus S, this Mezzo, what we call it, is a highly effective product. And not only that, a lot of these new actives are applied at a much lower rate or call it loading on the like ounces
per
acre. So the environmental ounces per acre. So the environmental impact is significantly lower. But these are for the targeted weeds highly active products. And therefore, it presents a whole level of risk on application rates and sort of tolerances by various grasses to potentially over application.
But the problem is that much more sensitivity and it's what's clear is that on Centipede in particular, under certain conditions, which we don't totally understand at this point, it's a very effective herbicide against some of these grasses when it's not intended to be. So I think we're trying to figure it out. You can't say that this went as planned. That's not the case. But I think that I spent a lot of time during the peak of this.
Mike and I were down in Charleston, was sort of the center of the universe for this once a week. These were Scott's customers. I had legitimately, I was not yelled at by a single customer and I visited a lot of homes. I had consumers I mean, I'm not joking here, crying that a company would actually stand up for its products, get out there, the CEO was there apologizing for what happened and making it right. So I don't think we've damaged ourselves.
If anything, I think we've enhanced our reputation, because I just don't think there's that many companies that would have done this. And I want to be sort of thankful with our insurers that so far our relationship has been good and their commitment to the coverage has been high so far. So I think we're happy with that and feel comfortable we're going to be reimbursed for all except this $10,000,000 which are more our internal costs of bringing product back, repackaging, etcetera. On Monsanto, I think that the what this offers for us is, I personally think Asia and Latin America are markets that are attractive to us that we now have freedom to operate in. And so I think that this is the world's best and I think environmentally very good herbicide.
And so to have consumer product in Latin America, it just every place is a weed market. And in Asia is an opportunity for us. I'm not announcing anything here, but I think that we have looked strategically at our European business and we're unable to really move forward in large part because Monsanto business is very much integrated into our consumer business. And in the past, we couldn't monetize the European business without Monsanto's approval, which they were not willing to give us. And again, I'm not saying we're moving on any of this, but our ability to do so now we have the ability to monetize regionally the brand as well.
And so I think that this if that I think this kind of answers the question. I think that Asia and Latin America are pretty attractive. And I think we have a lot more flexibility to take a look at our European businesses say in or out, okay? Anybody home?
And we'll take our next question from William Reuter with Bank of America.
Good morning, guys.
Hey. Hello.
When you were talking about a handful of smaller acquisitions, it sounds like that potentially could be completed. And then you mentioned moderate sized acquisitions. Can you talk a little bit about what size you might be talking about? And then you mentioned 4 times with regard to leverage. I guess is that the way we should be thinking about you guys going forward that it's likely one of these moderate size acquisitions does get completed?
I'm not trying to be like a secretive dude. What I'm trying to do is keep our cards clean because we're in discussions with people. But I would say, if we didn't get one of these moderate sized deals done, We would not see that kind of leverage. If I don't know, I think that's a kind of simple way to say it. I think that you would not see this on some sort of peat adjacencies or some hydro deals.
You would not see that kind of leverage increasing.
To get to a 4 times, we would have to see at least a couple of the moderate sized and then some of the smaller all happen within the next 12 months call it. So range of likelihood on that I don't want to try to estimate, but that's what would have to happen.
But I would say of the sort of two deals that I'm playing in, I would say one seems to have some legs, the other seems to be kind of falling apart. So and it probably is the way it is. So but I think there's a point where we're not willing to stretch for something that doesn't make sense for us strategically. I think the comments that I made in regard to I really like this company. And I think long term, Randy and myself and really the entire management friendly.
And I think that we don't need to reach for a deal that makes it hard for us to make our returns that we have to make excuses with you guys down the road because we overpaid. So it's not like we are feeling like applies to do deals. I think that we very much view this balance as like what's the best thing for our shareholders in the long term. And overpaying I don't think ever is. And therefore, if we can't get deals done on a sort of basis that we want to do them on, you know what?
We'll start buying ourselves back. And we're okay with that. And I think that as we've talked to our shareholders, they're pretty agnostic. Dividend me some money or buy some shares back, I don't really care. And I think we're good with that.
So we're not feeling like we're pressured into deals. I don't think we feel like we must go spend money and get to 4 times. I think we're basically saying this is a pretty opportunistic time and if things are fairly priced, we'll do that and then say it's over and now we're going back to shareholder friendly. And I think we've been able to operate from fairly high leverage down to very modest leverage pretty quickly in this company. And I think we've created a lot of value for a lot of people that way.
So we're happy to go there if we can't get deals done. And I think hydro is I mean and we've talked about this with you guys. I think sort of becoming more basic in peat and this hydro opportunity is just a growth opportunity. I mean, I think that it's pretty stunning for those of you who've been out of the West Coast and looked what's going on there. And it's high margin.
I think we like that. And so and I feel actually blessed that I got a management team and a Board that's willing to sort of continue to put money to work there. So if we just get those things done, it ain't so bad. And so I think that's where we're at and we're trying to in the middle of discussions with some of these folks trying to say, look, we don't need to do these deals. So I don't know
if that in part I'm talking to
people we're talking to. So it's a little bit of a message.
Okay. And then my second question with regard to the POS that was down. You highlighted all of the regional challenges with weather. I guess can you talk about how the POS was maybe in some regions? And I'm not even sure exactly which ones those would be, but that may have been less impacted by weather?
Well, I And
the rain in Texas definitely impacted our And the rain in Texas definitely impacted our lawn sales. And the second half of the business for lawns, remember not a huge lawn market in the West Coast in California, but pretty eye watering down numbers post Brown and I was there with him when he sort of announced these targets. Now we've got some really interesting new actives for use in California that are highly sort of used and tested in the pro side that we're bringing to the consumer market. But I would say Texas and California drove a lot of sort of sad numbers.
Right. So our best performing regions this year were the Midwest followed by the South and the South is more so Florida and the Southeast rather than Texas. We count that as part of the West. And the biggest challenge we had was still the Northeast. Even though we came back a lot, we still didn't get all the way back as we'd hoped.
And again, you saw a lot of that in the lawn fertilizer POS. Great.
Thank you very much.
We'll take our next question from Josh Borschkein with Longbow Research.
Hey, guys. This is actually Evan Barry here on for Josh this morning. I just wanted to see if you guys could maybe talk about a little bit more on obviously with all the record rainfall we saw in the Midwest, maybe just a bit about any product differentiation you guys saw as a result of the rainfall? And maybe what categories of the business kind of improved as a result of all the rain that we saw?
Dude, bug and weed. Bug and weed are doing really nicely. And I think lawns much more challenged. If you look at our business, the lawn business across the entire United States is very sort of compressed. And even Southern lawns like in Texas and a lot of the Southern states are going to dormancy and they all come out sort of like in April.
So about the time you got lawn season hitting in the Northeast, it's also hitting in those Southern markets where the lawns are coming out of dormancy. So if the weather just is really wet in that market, you're going see challenges. So I think that lawns impacted the most on a negative side, weed and bug impacted the most on the positive side.
I think it's interesting too when you look at lawn care, it's not just lawn fertilizers. So grass seed was down almost as much as lawn fertilizer. So it really just indicates consumers either couldn't get out in the yard because weather or it got so green so fast they didn't feel the need to or they just moved on to summer. So I'd be more concerned if I saw a bigger gap between fertilizer and grass seed.
No. We're aggressively going after this. One of our board members who is working with management very responsible for our marketing efforts did say all these growth areas that we've had all had new and much more competitive advertising. The lawns business will be getting a new campaign starting next year. And I think that I told them don't let it go to your head because the grass seed and the fert sales are about the same negative, which I think goes back to what Randy said, which are just sort of indicative of the category of the sort of turf category.
But that said, we are going to be aggressively working on driving that business for next year.
Okay, great. Thanks guys.
And we'll take our final question from Eric Bosshard with Cleveland Research Company. Good morning.
Good morning, guys.
Hey, a couple of things. First of all, to go back on the POS versus sell in or shipments comment, it sounded like for the year the shipments will be or assuming the POS will be maybe up 1%. And Randy sounded like your thought was next year 0% to 2%. I'm trying to square that with the shipments that sell in. I mean, do you feel like you're in a period of time where the retailers will carry much more inventory than they have in the past?
Or are the shipments more apt to line up with what the sell in is?
So Eric, when we think about POS for next year, we've said for the last couple of years, we think 0 to 2 is a good planning assumption. So I think that remains the same. I think what you're seeing here at the end of the Q3 is just an aberration again from a point in time on retail inventories. We don't expect anything different. We look forward again to the end of September, end of October November, we'd expect it to be up low to mid single digits, so nothing remarkable by any means.
But going forward into 2016, we do expect to maintain momentum with some of the strategies we've employed this year as well as outside of the big box. We expect some continued momentum. So 0% to 2% is probably a good planning assumption at this point and we don't know anything more at this point.
Look, I do think it's worth saying that part of what's happening is we're taking shelf space. So this idea that we're done, I think is as far as we can't get any more shelf space, I think is not true. I think that as and a lot of this credit goes to Mike and his sales team and the marketing folks for really getting after the business. It's one of the nice thing that's occurred in a kind of my view in a post buried world is very much alignment on sort of an aggressive attack against the shelf space, not only us getting our fair share of the shelf, but saying, who says nobody's going to compete with spec? Why are we saying that?
It's too busy on the high end. Why can't we move a little their way? I think if you look at a lot of our businesses, you're seeing much more aggression. I mean, you look at the ortho advertising, it was like pretty severe. And we aren't I mean, I think there is a little bit of a take no prisoners attitude here when it comes to competition at this time.
I'm talking legally, where the value goes to consumer. And I think that this is totally fair and what we should be doing. But part of what's occurring when you look at sort of
say expect to sell more and finish the year. So I wouldn't get too excited about retail inventory at this point in
But this is not like we're seeing complaints from the retailers. The retailers are buying into their inventory position. It's not like they're at a hole to buy. They're buying into it. So it's there's I think not only no concern here, but we're not hearing concern at the retailer level either.
But eventually sell in will match sell through. So POS is up 1% to 2%, your sell in should be up 1% to 2% through the season. That's the right way to think about it still?
I think that's true. I also think that one of the things is we have these top to top meetings with our big retailers and I'm also very happy with how that's going is running out of inventory in season is pretty it's pretty like it's not really excusable. And so I do think that there a point while everybody wants to operate as lower inventory as possible, people also need to make sales. And if you lose 1% because we're out of product that makes no sense either. And so there's been a lot of discussions in sort of how we manage inventory And I think those are good, but it probably does not mean you're going to see significant lower levels of inventory at retail.
I think that we got to a point in past years where there were the season is so violent and that's part of what we've seen again this year is that you get like 3 or 4 weeks of mondo like violence and that kind of makes a season or not. And if you don't have the inventory and I think part of what's happening is people are making sure that they're in stock in order to make the sales. Yes.
We also have to remember that part of our increased shipments is outside of the big box where we have POS. So when you're looking at that, I wouldn't calibrate that we would lose all 5% of the top line.
Okay. Secondly on and that's helpful. Secondly on Ferts, which I understand this has been a year where we've had volatile weather. But in terms of Forts, it seems like it's been a couple of years where that as your highest margin business has struggled. And it sounds like you've got some incremental things next year.
And I understand some of the challenges you've had with actives. But as you look out the next couple of years, is the last couple of years indicative of the reality of Forts? How do you think about the future sort of slope of the curve for that business?
Look, my view is I don't really know. I think that's the fair thing to say. I do think we were seeing unit volume growth over time and that was something that if we go back sort of 3, 5 years ago, I think we'd be looking and saying it's kind of a declining unit category. I mean, we took pricing, margin was enhanced, profitability of the line was better, but units were down. And one of the things we said we got to turn that around.
And I think we maybe have not gotten a lot of growth, but we're not seeing like big declines. I think this year is very much a weather thing. But I do think that if you look over like the last 10 years, unit volume on lawns has been challenged. And this is something we've got to work on. I don't think we're going to sort of piss in the wind too hard on this, because it's a really nice business for us.
But that said, I don't think it's in our interest. We have this was part of the reason for the active change in the South was this was an active that was highly efficacious. Now it blew up in our face a little bit, but and I think we did the right thing for the consumer. But when you have premium product. I don't view that as that great.
This new active gave us a probability of killing that weed of like 100%. This is dollar weed, the most important weed in Florida. Our turf builder plus 2 product, this would be our Northeast fertilizer plus herbicide combo. It's going to be changed next year, not a new active, a new formulation on the granule that gives us like 40% more effective weed control. But I think that if you look in the inverse of that and say, you're getting a premium price for a product that's okay, but where we can make it better, I think that gives us reason to feel better that we can get some growth.
I think the surfactant packages we're talking about that give us much better penetration of water in the soils to help you be able to get like I think it's like 25% less water to have equivalent lawn. I think it's good. And then the discussions I had with Governor Brown, I think very much excited that that's possible and I think will help our business. But I think there's a lot of things we have to do to sort of get back and say growth in the lawns business is important. I think as we talk about the marketing relevancy matters.
It's got to be something people care about. They want to do. They understand the benefits of spending the money behind it. But I think these are all the challenges. I would say and you're right that I think if you look over call it the medium term on this business, unit volume growth is from the beginning of it till now has declined.
I think in the sort of most recent years, we've either leveled it off or marginally had it climbing. I think we're talking about it now because of a certain weather situation. But I don't think it changes your question that says, do we think it's growth challenged? And I think so far the answer, I think, if you're going to be we're going to be fair about it is yes. But I think we're doing a lot to change it.
And that in part drove us to improved actives that we know can solve consumer problems. It just results in another problem, which is they absolutely have to be used correctly, if you're going to be using much more active ingredients. So I don't know Eric if that helps.
Yes. Yes. That helps. And then the last thing, I didn't totally understand that it sounds like there's a window of a year to make more acquisitions in the hydro space or in these other spaces and then you return to sort of a focus on the shareholder or shareholder friendly. Why is there this sort of window and maybe I didn't understand the statement properly, but maybe just frame sort of what you think the schedule?
Dude, I think you understood it. In large part, because I say so and I don't want to sound like totally arbitrary on it. I do think it's important for our shareholders who I think have been sort of relatively patient and I'll speak my family as part of that saying, look it's an opportunity to acquire that we haven't seen this sort of opportunistic period for quite a while. And we had the capacity to do deals that we think are value added strategically to the company. I do think it's important for everybody, all of our shareholders.
We have a good deal of long term shareholder friends who have been in the stock and I think have enjoyed it that we've made commitments to on this idea of shareholder friendly. I think they get it that it's a time of sort of opportunity. But I think their view is you guys have returned the most value when you have been focused on sort of shareholder friendly. And I think we agree with that. So I also think it's important for the management team to sort of say, let's get some deals done and then we close the book and we move on and go back to where we were, because we like that and we like the equity when it's priced when we're very much focused on building sort of enterprise value.
So I think it's a little bit that I just decided. Now again, I got to walk my Board through it and get them to say, we agree with Jim's point of view. I'm expecting they'll probably do that. But I think it's important for everybody to sort of have their head around what we're doing and at what point do we say we're moving forward and this is part of our strategy. And so I don't know it's a little arbitrary, but I think important for all of us here who run the business to understand kind of what the windows are.
Okay. That's helpful. Thank you.
And that does conclude the
And in And in case we didn't get to everybody's questions today, feel free to call me directly later in the day or week. You can reach me at 9 375785622. Currently, we're planning our Q4 year end announcement for the 1st week of November. We'll be more specific on that in the weeks ahead as well. And otherwise thanks for joining us and have a great day.
And this does conclude today's conference. Thank you for your participation.