Great. Good morning everyone, welcome to Mobility Global's 2026 inaugural Investor Day. My name is Pedro Engmann. I lead investor relations at Mobility Global. It is fantastic to see so many of you in the room and so many more of you on the webcast. It's great to have you join us. We're going to have a very action-packed morning for you today, but first I'm going to make the lawyers happy. We're going to go into a few things on this disclaimer slide that it's important for me to mention, which is that this presentation is being recorded and webcast, the presentation today will contain forward-looking statements within the meaning of U.S. and international regulations. Any such statements are based on current conditions and subject to risks and uncertainties which are discussed at length in our Form 10 filing with the SEC.
As you know, Mobility Global plans to complete its spin from S&P Global to become an independent public company in mid-2026. Our discussion today will focus exclusively on Mobility Global with the financial outlook reflecting the company on a standalone basis. We'll also be discussing non-GAAP financial metrics. We filed an 8-K this morning with information regarding these metrics and the financial targets we'll be discussing today. Everything is available, the deck, the 8-K, et cetera, on S&P Global's investor relations website. Okay, now for the fun stuff. We have a very exciting and very informative day for you today. We're gonna kick off with our CEO, Bill Eager, who'll talk to us about his strategy and vision for Mobility Global. We're then gonna move into B2B solutions with Joe Lafeir, the President of that division, who'll talk to us about planning as well as sales and marketing.
We're gonna have a break for 15 minutes. Many of you have seen the product demos that are outside. Please do spend time with them in the break. We'll come back after the break to CARFAX with Scott Fredericks, who's the president of CARFAX. We'll have a data technology and AI section with our head of AI, Jeremy Morehouse, that'll be followed by the session that you're all waiting for, our financial framework section with Matt Calderone. There'll be a Q&A session after that where you have plenty of time to ask your questions. We'll also be taking questions from the web, please, on the webcast, folks there, feel free to submit questions and we'll select and address as many of those as we can.
After all of this, we invite you to please join us for lunch and spend more time with the product demo stations outside. Great. With that, I'm gonna introduce you all to someone very important at Mobility Global, the Car Fox.
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It's my pleasure to introduce someone who's dedicated the past three decades to serving the mobility market. Please welcome President of S&P Global Mobility, CEO of Mobility Global, and my friend, Bill Eager.
Thank you, CARFAX. As CARFAX mentioned, I'm Bill Eager, CEO of Mobility Global, and I wanna thank everyone for being here today. We're really looking forward to sharing our story with you, sharing the opportunity that we have, and our plans for going after it. We've had the honor of serving the auto industry for over 100 years. We were there for the Model T all the way to the Tesla Model 3, and every model in between. Today, there's over $1.5 billion with a B, vehicles on the road globally, and every year, another 90 million new vehicles are built and sold. Now, at Mobility Global, we have a mission, and that mission is to provide trusted information to billions of people to build, sell, and own vehicles with more confidence.
For most of us, our vehicles will be the second-largest purchase of our life, only behind our homes. A car is never just a car. Our vehicles become a part of us. They're a reflection of us and where we are in life. They're how we get to school, to work, to practice, the grocery store. Our vehicles are what we load up when we go off to college or on a family vacation. I apologize for the sound of my feet here. We look forward to that day we finally get our license. How many people in here remember their first car? I see a bunch. The first car at least that you had access to. I remember mine. I come from a big family. It was a 15-passenger van, big blue van.
I eventually went and bought a Ford Country Squire station wagon, high mileage, wood paneling and all, and I loved both. I loved both those vehicles and the freedoms they afforded me. Today, we're gonna throw a lot at you. We're proud of the business that we've built, and we want you to understand it. If I could ask you to hone in on 3 things, just 3 things today. The first one is the market we serve, the massive $8 trillion a year automotive market and the runway that that's created for our business. Second, the assets that we have, built to go after that runway. The third thing is our opportunity, the people, the team that we have, the strategy we have, the setup that we have that you'll hear about today, to take those assets and go do it.
Let's hop right in. Here's what I plan to cover. I plan to give you just a high-level introduction to Mobility Global, some of the numbers and, you know, how we make money, where we operate. I wanna go into those assets that I was talking about, and you'll hear quite a bit about them throughout the day. It's a big part of our business. I wanna give you a taste of my vision for the business over the next two, three years, and then why we believe it's a compelling investment. Let's hop right in. I'll start with revenue. Our revenue has been subscription first. The majority of our revenue is recurring. That subscription model has allowed us to give our customers overwhelming value over the years in all parts of our business. We operate in two segments.
The first, run by Joe Lafeir, and you'll hear from Joe next, is 35% of our revenue, and it serves OEMs, suppliers, dealers. After Joe, you'll hear from Scott Fredericks, who runs our CARFAX business, which is 65% of our revenue. CARFAX is hyper-focused on the automotive information needs of consumers. Both are scaled, both are growing, and both reinforce each other. Here are a few highlights from last year. You can see we had solid revenue growth at 8.5% and a healthy margin. I'll give you two stats from Joe's world, the B2B world. The first one is we do business with 40 of the top 40 OEMs around the globe. That's the 100%, and 94 of the top 100 suppliers. Two stats from Scott's world.
Scott Fredericks and the team do business with over 40,000 dealers and have a direct relationship with over 53 million consumers, helping them manage their vehicles in the U.S. and Canada. If you look at these numbers at first glance, you've got 40 of the 40 top OEMs in Joe Lafeir's world. Bill Eager, where's the opportunity? If you sat down and talked with Joe Lafeir's folks, and they're here today, they'll tell you, "We haven't hit the 50% mark on the stuff we can sell those 40." On the 53 million number, that's Scott Fredericks' world. If you talk to Scott Fredericks, Scott Fredericks would tell you we're really pleased that we have 53 million consumers in a direct relationship with him. It's really hard. Nobody else has that in helping them manage their vehicles.
His goal in the U.S. and Canada is not $53 million, it's $150 million, and it's $1 billion globally. When I look at that number, and Scott looks at that number, we say we're 5.3% of the way there. Lots of opportunity. Now, the automotive space today is going through massive amounts of change. You've got electrification, you've got supply chain issues, autonomous driving, affordability issues, chip shortages, changing consumer demands, just to name a few. The convergence of these trends is just causing a tidal wave of change in our industry. That change is driving up demand for data. Now, you'll see this slide a couple times in my presentation.
In order to understand our business, you have to understand we operate across the entire automotive ecosystem, serving the 2 life cycles that matter most. Those building the 90 million new cars and selling those new cars each year, that's the 1 on the left. On the right, providing information to the owners of the 1.5 billion vehicles around the globe. The first 1, that's our B2B business run by Joe Lafeir. In that space, we're serving that new car market. Every new car creates thousands and thousands of questions and decisions. The OEMs and the suppliers and the dealers, many of those people making those decisions rely on our data to do it. On the right side, that life cycle, that's the CARFAX life cycle.
Scott and his team, they partner with OEMs and dealers to get our information into the hands of consumers as they shop, buy, service and sell their vehicles. This process benefits a dealer because when the dealer puts our products into that process, they sell their cars faster and they sell them for more money. They create a much better shopping and buying experience for the consumer. In that part of our business, we monetize primarily through dealer subscriptions, some direct from consumer. Our history, I have to touch on our history. We got started in the information space in 1870. 1870 when R. L. Polk started this business. It was the directory business.
We got our start in automotive in the 1920s with a partnership with Alfred Sloan of GM and then Henry Ford, providing them the critical information they needed to grow those great businesses. 60 years later, in Columbia, Missouri, 1984, Ewin Barnett III started the CARFAX business, some say in a garage, but I think it might have been at his kitchen table, with 1 file, 10,000 records and a dream. He wanted to help local consumers avoid really bad cars, that's when CARFAX started. Now, when you start a category like that, you hope that your brand becomes synonymous with it. We've been really fortunate in the automotive business to have that happen multiple times. I'll give you 1 example. In the vehicle history business, consumers don't ask for a vehicle history report. They ask for a CARFAX.
Let's hop in and take a look at some of these core assets that we've talked about. These are our core assets. If you wanna know what we've done for 30 years, where our focus, our time, our money has been spent, it has been spent here. We're hyper-focused on it. These are our core assets. It's our data estate, it's our brands, it's the network that we've built, and it's how embedded we are throughout the industry. Before I go and touch upon a couple of things here, Scott and Joe will both go into far more detail, I wanna hit on two things. One, how we built them, and two, the way they interact. The way that we built them, we built these through a strategic lens. We didn't just build them willy-nilly, we built them with purpose.
As we built them, as we went after our data state that you will see has over 177,000 sources, we're asking, "Is it unique? Is it differentiated? Can somebody else do this?" We're asking those strategic questions that have led us to the differentiated assets that we have. My second point is that this is a flywheel. This is the type of thing where one asset grows the other, and both Scott and Joe will give you some examples. I'll give you one, though, you know, just to put it in context. I mentioned the 53 million consumers that Scott and the CARFAX team have in our CARFAX Car Care app maintaining their vehicle. We send them reminders, "Hey, it's time to get an oil change.
Hey, it's time to go get a service done. What they do is they go to our 92,000 shops and get that service done. The shop gives us the information. The second they do, we pop a little thing in the app to that consumer, "Hey, how was it?" Just like they're stepping out of an Uber. Millions and millions of times a year, they tell us, "Here's how it was." That data from our network then starts building our data asset. We don't leave it there. We take that data and we say, "Okay, we now know who the best dealers and the best shops are in the country. Let's give them CARFAX top-rated awards for that." We do, and we give them all kinds of assets, and we send them out to them.
Collectively, they take those assets and send them to millions of consumers. "Hey, we won an award. It's a CARFAX award. Here's what it is." You saw some of that in the video, and that builds our brand. You can see how our network feeds our data and then feeds our brand, and we have many, many of these, and that's what I mean when we say we have a flywheel. I'll hop through each one quickly. Our data. We are data geeks at our core. We're a data company. We love it. It's some of the things, like that 177 number.
We had a dinner last night, one of the team members came up to me and he said, "Bill, you mentioned the 177, but you didn't say anything about how good we are making sure 177 sources flow, and every time they change one little thing and this or that, it stops." We know how to keep that going, and we've taken 30 years to figure out how to get all that data that's scattered all over to the industry in one place and put it in a form that consumers can actually understand. We do the hard work that nobody else wants to do, and we've done it over decades. Our data is responsible for over 90% of our revenue. Our trusted brands, our industry-leading trusted brands. Now we have a first-mover advantage.
When you create a category and you create that brand, we're able to maintain and grow those brands at a fraction of what it would cost anyone else trying to follow. In an age of AI, when people don't know what to trust, who to trust, and what they can believe in, we're seeing our brands become a bigger and bigger part of our value proposition. Now in automotive, CARFAX is 1 of the most recognized and trusted brands. Here's 1 little thing that we absolutely love. On a day like today, we're sitting here having this, you know, great investor day. All over the country, at thousands and thousands of dealerships today, consumers will walk in and say, "Show me the CARFAX." Now, this is our network, our customer network, and as I mentioned, Joe and Scott are gonna hit on this again.
I would ask you, when they talk about it and when you look at the numbers and when you start to understand this network, just think about the size and the scale. We go beginning to end. We start in that planning stage, and we follow that vehicle throughout its life. Most vehicles are on the road for somewhere in the neighborhood of 17 to 18 years, and we're following that vehicle cradle to grave. We're not following 1 or 1,000 or 1 million. We're following hundreds of millions of vehicles, cradle to grave. The amazing thing about what we do is we don't just follow the vehicle, we connect with the people, the planning team, the OEM that builds it, the dealer that sells it, the customer that buys it, the shop that works on it.
We connect with all the people along the way for that 17 and a half years. We have hundreds of millions of vehicles, and we have hundreds of millions of people, and we're the connective tissue between the two. It's really a pretty amazing thing that we do in our network. Last but not least, being embedded in the workflow. We've worked for 30 years to get embedded throughout the industry in the places that our customers want us most at those points of decision. What's happened is over time, we've gone from being just embedded and having our data embedded to having other assets and other things that we bring to the table embedded into our customers' businesses. I'll give you just two quick examples.
On the B2B side, I was in Asia about two months ago, I went with a bunch of our leaders to meet with an OEM. They were talking about a vehicle launch, and they were using our data, but they were trying to figure out, you know, the launch of this vehicle. What was incredible to me over the course of that meeting was this, is that OEM was making a massive bet on this vehicle. Just a massive bet. They needed help. They needed help navigating and coming up with the right data to make the right decisions. Our leaders were at the table with that OEM, figuring out the data plan required in order for them to feel confident in launching that vehicle. I was also struck by two things.
One, nobody else in the market had the data, and nobody else in the market had the experts we had to go do that. I'll give you another example on the CARFAX side. Somebody called me a few weeks ago, somebody that I'd worked with 10 years ago. They called and they said, "Bill, I've been meaning to call you. I keep, you know, thinking about you." I thought, "Oh, that's really nice." They said, "Well, I've been calling on dealers in the Baltimore/Washington market, and I've gone into over 100 of them in the last two, three months, and I've been struck, and now that I've noticed it, I keep seeing it, at how your brand is all over those dealerships. You're on the door, you're on the vehicles. I see you all over the showroom.
Every time I see it, I go, 'Yeah, I gotta call Bill. I gotta call Bill.' I keep seeing it over and over again. CARFAX has built a brand that is synonymous with transparency and trust in the industry. We partner with those 40,000 dealers, Scott and his team. We let them use our brand in their dealership. They use our brand to build trust with the consumer. They use it to build confidence in the vehicle, confidence in their price, and confidence in their business. Let's hop in. I'll talk a little about where I wanna take the business here in the next few years. Our mission. It all starts here. Our mission of providing trusted information that helps billions of people build, sell, and own vehicles with more confidence. Our opportunity flows off of this mission.
If you think of making sure that every single person at every single OEM that needs our information is getting it, the same thing at the suppliers, same thing at the dealers, same thing with the 1.5 billion vehicles on the road owners, that's what our mission's all about. What it's done is it's created this massive opportunity for us to go serve the information needs of this huge market. Now, when you think about it can be quite daunting. We have a saying that I like, "Think big, think really big, but go step by step." What I wanna do is I wanna share with you my steps over the next few years in driving the business toward this mission, and they are these. First, bringing Mobility Global together as 1 business.
Infusing AI in everything we do and continuing those efforts. Third, expanding our market position. I'll start with the first, bringing Mobility Global together. For those of you that don't know, the S&P Global Mobility division was 5 separate businesses a year ago. We were run as 5 separate businesses, 5 separate HR, legal, and finance groups, 5 separate financial system, building product in 5 different places. 5 healthy businesses, all growing, 5 separate businesses. A year ago, we began bringing those businesses together, consolidating our data, streamlining our processes. 1 finance department, 1 legal department, 1 HR department. Aligning the business to the customers we served. We now have the business aligned with our B2B division, serving those that build and those that sell those 90 million vehicles. We weren't aligned that way before.
Now we have CARFAX serving that other side with one CARFAX, not three different CARFAX businesses. We've got the right structure to go grow the business. The second is the people, making sure we have the right team, from leadership right to our front lines. You might have seen last week we announced our board of directors, an incredible group of people, and we're thrilled to have them. We have a new executive leadership team comprised of four people that have been in the business for an average of 22 years building this business, and four people that have joined us in the last year, bringing with them a track record of growing performance in publicly traded companies. They're all here today, and I encourage you to meet them and spend some time talking to them about our business and where we're going.
These first 2 are feeding the 3. We were going at the market from 5 separate siloed businesses, and now we are going to the market as 1 from a position of strength. We're able to now not go into a customer 3 different ways. We're coming at it once. We can see where our opportunity lies, and we can create a far better customer experience. The second one, AI. We're already seeing this as an accelerant in a bunch of different places in our business, but I wanna give you an idea how we think about it. We think about it in these 4 areas. 1, drive productivity, 2, amplify our data, 3, supercharge our core products, 4, create new products. As you can imagine, I mentioned we were data geeks.
We started actually with the second one here, probably back in 2018, 2019, with some of those early models. In our business, we're so focused on data, those early models gave us a little bit of lift out of what we were getting in all of those feeds. When we got that lift, we'd have sheet cakes, we'd celebrate, all kinds of stuff, and it's only gotten better and better since then. We wanna run an efficient business. We have a saying, "Work smarter," and that drove us into that first one. We started with tools for our tech teams and doing different things for, you know, our customer service teams to make us more efficient.
Those you'll hear from Jeremy later are part of our overall AI plan, and they're a big part of what he's working on. The part that really excites me are those second 2, our ability to supercharge our current product set and create new ones. The first 2 actually feed the second 2. Jeremy, I think we have 15, 20 minutes later where he'll walk you through all of that. I wanna touch on the last one, creating new product. I'll just give you one example. You saw the Car Fox at the beginning, the video there, has to do with that. Our flagship product on the CARFAX side of the house is a vehicle history report. As we do a better job of going and getting more information, that report gets longer.
There was a day when that report was 1 page long. Today, it's 4 for most vehicles. Consumers love it, and they spend tons of time on it. When we talk about getting it shorter, they say, "No, we want more on there." Our team recognized that there was a growing subset of consumers that loved consuming information from a 30-second video. Not just entertainment, but information from a 30-second video. What did the team do? The team took our 4-page report, and through AI and a bunch of other technologies, they were able to find the 30 seconds worth of content on that report that's most relevant to a consumer, and then take that and arrange it in a way that makes sense to a consumer. They can take that, and we take that and we convert it to voice.
Now we have 30 seconds of audio on the most relevant information on that report that a consumer might have spent 8 minutes on. What we do is we convert that voice into the voice of the Car Fox, which is our IP, which is pretty cool. You've got a 30-second voice of the Car Fox talking you through the report, then we plug it into the Car Fox. 4 years ago, when we wanted 30 seconds of the Car Fox animated for a commercial, it would take us 4 weeks. CGI, we'd, you know, have to go do that. Now we can do it on the fly. We can take that audio, put it in, now we have a 30-second video walking a consumer through that report.
I'm happy to say that our core flagship product, that 4-page report, is still being viewed over 25 million times a month. We're also delivering over 25 million of those videos today, a month. When consumers watch them, their engagement goes up. That's what I mean about creating new product with the technology. Now, if you think of that premise before I move on, we have this massive amount of data, and we have owners of 1.5 billion vehicles that we want to help shop, buy, service, and sell. We now have the ability to take that data, to create something meaningful, plug it into the Car Fox, create a video, and walk a consumer through that process. It's pretty amazing and tons of opportunity moving forward. Now, you'll see this framework in Scott Fredericks and Joe Lafeir's section.
The things I talked about are really that foundation, this foundation of growth for the business. This is what we're laying on top of it, our growth vectors. They'll talk about growing our core, these new solutions that we're building, and they'll go into what those solutions are. They're not solutions that we're gonna deliver in the future, they're solutions that we've been selling for the past year. Our international footprint. We have a big international footprint, and we plan to take the business through what we already have there. In our core, we have a ton of cross-sell opportunities. We've been operating in five separate businesses, and we haven't been selling each other's products.
Joe has all kinds of datasets that'd be really interesting to Scott's dealers, but we haven't been moving them over and selling them to them, and we now can. As we build out one data estate, the insights that we can get from it are gonna drive that middle column. Both Joe and Scott will talk to you about our international plans. I wanna touch on this TAM chart here. Oftentimes, when people put TAM charts together, they put them together to show opportunity. I will not come to you in the next five years saying we are struggling to find opportunity. It is not a challenge that we have. When I think of this chart and I think of where we're focused, we are focused in the core right now, and there is plenty there to keep us busy.
Scott and Joe will touch on a product or 2 that'll bleed us over into that extended. For the next 5 years, we won't go beyond those 2 rings. There is just so much opportunity for us in those 2 bottom rings. My job won't be to create opportunity. It's gonna be to keep the business focused on the best opportunity, the stuff that's right in front of us. Why are we a compelling investment? You know, it really starts with what I started out with, right? We are part of a massive market, a $8 trillion market with growing information needs. We're going into that with incredible assets that we have built over decades, anchored in our data estate and our market-leading brands.
Finally, our opportunity, our setup with the right people, the right team and structure, the right setup to take those assets and just go do it. The framework or the way that I think about this is 3 parts. 1, we have to drive the business. 2, we've built the business creating overwhelming value for our customers, and we're gonna continue to do that. 3, strong shareholder return. Matt will go through a lot of these numbers for you and talk about, you know, how we will go about it and what you can expect from us. Our business and the low capital intensity of it allows us to convert EBITDA to free cash flow. We're committing to returning 75% of that to you annually.
When you think of our profile-As a business, the financial profile is strong growth, expanding margins, and healthy returns. I thank you all for being here today. I hope you enjoy the rest of the presentation. As Tejal said, we have stations outside that highlight our products. We want you to know our business. We want you to see our products. We want you to ask questions on those assets. We're proud of what we've built, and we really look forward to you getting to know our business. Thank you for being here, and I'll turn it over to Joe to start walking through the B2B business. Thank you, everybody.
Thank you, Bill. I really enjoyed having conversations with some of you this morning at the demo stations. I have to get this on the table. I was a little animated and I spilled coffee on me. There might be a little bit of coffee on my shirt. I promise this morning I had a clean shirt when I started. I'm excited to be standing on this stage talking about our B2B business with everybody. My name is Joe Lafeir. I'm the President of Mobility Business Solutions. I have to get a big shout-out to our team and colleagues all over the world for helping to build an amazing business, and I'm extremely proud to be standing here talking about it.
I want to start the conversation today by touching on something that Bill talked about earlier. That's our legacy. We didn't enter into this category. We created it. We created it over 100 years ago. We've been leading it through this focus on relentless innovation ever since. The foundation of the business when it originally started was around this concept of performance truth. Essentially, we created an independent scorecard for the automotive industry. Then 40 years later, or 40 years ago from today, we introduced a new category. We launched the industry's first global forecasting standard. Today, we're the reference point for OEMs and suppliers and dealers when they're looking at assessing market share, or they're validating a strategy, or they got to make a really critical decision.
You see, for decades, our customers have trusted us to really answer and help them with a really fundamental question: What's really happening in the market, and what do I do next? Our customers have pulled us into the fabric of the industry. We're not just a data provider here. We're helping them answer those critical questions. This is an industry that's moving fast. It's getting more complex, and those decisions are getting really hard. That's what's gonna drive our growth in the future. We're also gonna be connecting AI into our core assets to strengthen our leadership position and help answer those questions of today better and well into the future. How do I wanna spend the time? I'd love to spend the time talking just a little bit more about who we are. I wanna drill into some of those differentiators that Bill talked about.
The really exciting stuff is where we're taking this business and how we're going to grow it going forward. Let's get right into it. This is a strong, resilient business. We have over $600 million in revenue last year, and we operate this business on 2 complementary portfolios. Our strategy and planning business, which is primarily serving those suppliers and OEMs, and that's where the high-stake decisions that we're talking about really start. Then in our marketing and sales division, we're helping dealers and OEMs in those downstream critical workflows that are helping to get cars into the hands of consumers. 82% of our revenue is subscription-based. Now, there is some transactional revenue here, but I think it's kind of important to note that that transactional revenue is almost entirely driven by our subscription customers, and that revenue's driving retention and account expansion.
You know, 2 simple examples. You know, we got USMCA coming up for review this summer. That's the North American Free Trade Agreement there. There's huge implications. Suppliers will come to us to do custom studies to understand the implication for their business. An OEM launching a brand-new vehicle. They wanna get the biggest reach possible to get consumers to purchase that new launched vehicle, they're coming to us for those campaigns. Now, I talked about this being durable and highly reoccurring revenue. It was stress-tested. If we go back and we look at the challenging times during COVID, this industry was hit particularly hard. When the dust settled in those most challenging years, our subscription revenue for OEMs and suppliers actually grew.
It really shows the resilience and the indispensability that we have with our services that we're providing the industry. We're operating at scale. We're highly reoccurring, high retention. We're not fighting a churn here. We're sustaining value, that's helping us grow the business. Bill mentioned it, we're working with all the top OEMs. We're also working with all the top suppliers, really we're working thousands of suppliers. We just happen to be pointing out 94 of the top 100. Our data moat is unmatched. 13 billion records that are representing the transactions in the marketplace, over 800 million VINs, we're covering 99% of the global vehicle production. That scale, that's impressive, what we really focus on is what we do with that.
We're creating better signals, better models, all focused on helping our customers get better outcomes from that data. That's allowed us to serve this really wide range of offerings across the industry, and Bill mentioned that life cycle. Yes, we're operating across that entire vehicle life cycle. Where it starts in planning solutions is like the tip of the spear. This is where OEMs are determining what to build, how to configure them, how to source the components, and how to bring those vehicles to market. That was those top three nodes on that life cycle. This is where their long-term competitiveness and their cost structures are set. On the sales side, we're extending downstream, helping OEMs and dealers translate those plans into effective pricing strategies, targeting strategies to go to market and get those vehicles into the hands of consumers.
The spanning of the entire life cycle sets us apart. We don't have anybody in the industry that does this in complete life cycle. We're connecting what the industry often is separating, this kind of upstream planning intent with the downstream market behavior. It gives us a great opportunity to expand our business in many ways. Each one of those nodes are growth opportunities for us. Just think about that thing growing outward in any one of those directions. Just to go a little bit deeper into our strategy business, in the forecasting side, our intelligence is helping suppliers understand what to do this year. How are they thinking about their production? Then we're also making bets 5, 10, 15 years down the road, big bets that are often irreversible and can cost a lot if they get it wrong.
Across our sales and marketing, our intelligence is actually helping to inform how is that vehicle actually competing in the marketplace? Who is buying it? What are they buying? Who are they buying it from? How much are they spending on it? Through our sales solutions, we're helping the industry to effectively spend billions of dollars in marketing spend and tens of billions of dollars in incentive spend. We're connecting those signals, those upstream planning signals and actual behavior in the marketplace, we're not just describing what's happening, we're helping our customers identify where those opportunities in the markets are, and also, as early as possible, identify where those threats are, so they can take action. Let me talk about the four core assets. Bill mentioned them earlier. I want to drill into those unique assets in the B2B business.
They're the ones we talked about, proprietary data, our trusted brands, our scaled network, and our embeddedness in the industry. These aren't static. They're continually changing, and we're adjusting them to address the needs of the day for the industry. They've been in place for decades supporting these customers. Individually, they're powerful, but when we combine them all together, it creates this compounding advantage, and you should see that as I walk through this. Let me talk about them. The first one, let's talk about data. Our moat starts with data, and it's comprehensive. Over 90% of our revenue is being generated from this proprietary data. In our strategy and planning business, we're covering every major aspect of the industry. We're talking about commercial vehicles, passenger vehicles, the powertrains that move those vehicles, every component and technology that makes those vehicles unique.
We're tracking all of that, we're defining 85,000 variants of vehicles that are getting manufactured around the world. When you go underneath the covers on that, you'll see we know where every plant is. We know what they're making in those plants. We know who they're making it for, and we know how long they're going to be making it. All of that is to inform how 90 million vehicles are gonna be produced each and every year. In our sales and marketing solutions, we connect the vehicle, the consumer, and the transaction, a combination our competitors just don't have. I talked about this 800 million VINs that we're tracking. When I talk about tracking, I mean, we know specifications on each and every one of those vehicles. We know who bought each and every one of those vehicles.
We know how long they owned that vehicle. We know where they were when they owned that vehicle. We know when they sold that vehicle, and we know what they bought next. We see the patterns. You know, if these blinds weren't down here, I'd tell you to look out the window and just look at the vehicles on the road. If you're in the shopping mall and you're in the parking lot, look at the vehicles. I know there's not a lot of shopping malls here in N.Y., but you get my point. Next time you're in a parking lot, every single one of those vehicles is in our database. It has tens or hundreds or 1,000 records, depending on its age, that represents its lineage. This depth and comprehensiveness of data, it's what's powering our AI.
This is how we're getting to predict the Behavior Prediction Scores I'm going to talk about. This is how we get to understand effective pricing and many, many other things that we're gonna get out of in integrating this with the AI infrastructure, which is the way this industry is gonna make decisions going forward. Having great data is good. I'm a data guy. I'm a technology guy at heart. I love this stuff. What really matters is what we do with it. We're the gold standard in this industry because we've earned that right to be the gold standard. We know how to turn that into valuable solutions. We are the reference point. Very simple example. If an OEM's gonna claim best-selling vehicle, longest-lasting vehicle on the road, well, they're claiming it against our data.
We're the independent scorecard. We bring on-the-ground expertise across the world, we don't just have analysts. We have, like, industry practitioners. Bill mentioned it when he was talking about his experience in Asia. They're not locked up in a back room writing white papers. We have them write white papers. Don't get me wrong. They're smart guys, they like to put that stuff on paper sometimes, they're really focused on being out in the market talking with our customers. When major events happen in the world or in the industry, the industry's looking to us, major media outlets look to us to understand our perspective on the impact to the industry.
You know, when a war broke out in Iran, our analysts were immediately communicating our perspective on the implication of that industry if the war lasted 1 month, 3 months, 6-plus months, what's happening today. They're turning to us. We also host briefings all around the automotive hotspots around the world, Tokyo, Shanghai, Seoul, Detroit, Frankfurt, among others, where we're bringing together hundreds of customers into a room like this multiple times a year to discuss the industry and where things are going. You see, we're not observing the industry from the outside. We're inside working with them where the action's really taking place. What this is doing, it's creating that powerful network effect. It's a flywheel that compounds in value, and we get better, our value increases, and more participants want to join in that conversation. Why do they engage?
They engage for a lot of different reasons. I'll outline a couple of them. One, we create an independent view. When an executive will come to me, he'll say or she'll say, "You guys remove our blind spots, and that's what we love." They know when they go to a board with a billion-dollar decision, they're gonna ask what data validated that decision, and they know that we have that reference point in the industry to be used. We have an understanding of what those OEMs are thinking about building, and actually, we have to create a reference point that the industry can feel comfortable with. If you look at the way an OEM will operate, God bless them, everybody is ambitious. You add up all of those plans, guess what happens? It's going to exceed the demand in the marketplace. It just will.
We have to be there as a reference point to take that noise out, to reconcile those volumes so that if you're a supplier and you're gonna make a major investment on a program, you're protecting margins by understanding what the likely volumes of those vehicles are gonna be. We also have high-value interactions at the dealer level with our Automotive Mastermind team, with dealer relationship managers that are in those local markets working with those dealers to understand how to deploy campaigns to keep customers loyal and to perform against the competition. Our, our competitors struggle to replicate our data advantage. The reality is they'll struggle probably even more to replicate this interaction model that we've created.
I have 1 more differentiator I want to walk through before we get to the good stuff, which is the growth story, but I really think it's important to talk about how deeply embedded in the industry we are. We have full ecosystem reach. I talked about this, top OEMs, top suppliers, and top dealer groups. The OEMs are in our sales and planning side, the 6,000 OEM users will be logging into our tools every day to understand how to manage the markets that they're operating in. When industry disputes come up, it's our data that's been tested in court and considered the truth. Our pricing and payment engines are embedded in over 10,000 dealers, helping to make sure monthly payments are computed correctly for consumers.
If you register a car at a DMV, or you insure your vehicle, or you get a recall notice, or you go to your local auto parts store, and they just happen to always have the right part in stock for you, if you're on your favorite social media platform, and you see an ad for a car that you're really interested in, well, that's probably being powered by us. We're taking friction out of the workflows across the entire industry. I do have a little story I wanna share. About 10 years ago, an OEM, a major OEM, was bringing a new vehicle to the U.S. market. They were building it in Europe, brand-new, brand-new platform. When the vehicles landed here, 20,000 of them, they couldn't get registered. Someone got the VIN specification wrong.
That was $1 billion of stranded inventory sitting there for that manufacturer. It was an all-hands-on-deck situation. They turned to us. Why'd they turn to us? Because we're the embedded intelligence across the industry that make those workflows function. We systematically worked with every state DMV, deployed workarounds so those vehicles could get registered. We then deployed those to insurance companies that we work with so they can get insured, and we resolved that problem for them. We're proud to be named one of the suppliers of the year, but we're more proud of the fact that we were there in the time of need for our customers, and it illustrates how deeply embedded we are in this industry. Let's get into the growth drivers, the exciting part.
Bill mentioned this, we are undergoing structural change in this industry, and that's gonna influence where our customers go and where we're gonna drive our growth. we thrive in stable periods, a lot of organizations do, but we also excel in times of uncertainty and volatility because this is the time when some of those decisions are gonna matter the most. we're looking at some of the trends at play right now in our strategy and planning space. We see cycle times compressing. the time it takes for a manufacturer to bring a new vehicle to market, leading OEMs are doing it in three years now. Most manufacturers are struggling to do it in five.
The complexity of these vehicles are increasing, and with 1, 2, $3 billion bets to be made amid uncertainty on tariff and regulations, there's risk all over the place here. On the sales side, pressure is building downstream. The inventory dynamics are changing constantly, and some would say there's an affordability crisis for the consumer. We're seeing over 20% of car loans at 84 months now. This is a rising trend. It only stands to reason that consumers are probably gonna hold their cars longer. What does that mean? It's gonna put pressure on volumes. It's gonna put pressure on loyalty. It's gonna require manufacturers to increase incentive spend just to hold volume and share. As these forces are accelerating, our customers can't afford to wait.
They have to take action, they need clarity, they need data and information in this rapidly changing landscape, and that's what we're here to do. Bill talked about the TAM. When we look at the B2B side of the house, we're serving a $6 billion addressable market, about 10% market share here, but we do see a clear actionable path to an $18 billion opportunity. Now, we're gonna stay focused in those first two, the core and the extended core, but the global automotive industry is an $8 trillion industry, and it's not about inventing demand, like Bill said. It's about us going deeper into the industry we know really, really well. That opportunity is sitting in our backyard, and we're gonna do this in four ways. We're gonna extend our core. We're gonna deepen the value in our existing products and sales and planning.
We're gonna move into adjacent use cases that we naturally go into with our data and expertise. We're gonna scale internationally with our customers in those growing markets, and we're gonna unlock new categories through AI, turning that insight into predictions and decision-grade intelligence. Let me walk through what we have in our plan in a little bit more detail. Bill mentioned we have significant growth opportunity in the core, just selling the products we currently have. We're less than halfway penetrated with our existing offerings, and with Automotive Mastermind, we have a tremendous runway, especially as we start to connect into the CARFAX dealer network. We are embedding AI into the core of our products.
We know that AI agents in the future, deployed by us or our customers, are gonna be operating the workflows we're touching today. That AI technology combined with our data is what's gonna unlock an entirely new level of insight that wasn't previously possible. Take a look at some of the demo stations that we have out there to see this in action. Second, I wanna talk about new solutions where AI is helping us win, and I'm gonna walk through 3 examples today, but we're really taking and moving beyond insights, and we're talking about prediction and simulation to support actions. Third, international. We're gonna scale alongside the global OEMs, particularly in China, as they start to take their brands international. We're gonna be looking at scaling our sales solutions across Europe, Canada, and Australia, and we're gonna go deeper into India.
In One Mobility Global, our teams are collaborating. We've just recently brought them together. I can't tell you how exciting it is to see these guys in the rooms in Virginia and New York thinking about all the ideas. They're like kids in a candy store. It's great. Let me get into the growth opportunities. Automotive Mastermind is one of our fastest-growing products and has significant growth opportunity ahead of it. It's growing at double digits. It's deeply penetrated into the luxury market of dealers. It's where it got its start. Over the last couple of years, we've proven the fit for the mass market, and we're building a tremendous amount of momentum in that space. You guys might be saying, "Joe, what's this Mastermind thing?
I heard Mastermind, I heard Automotive Mastermind. Like, really simply put, this is our solution for dealers to help them reach a customer to sell a car. While it's a workflow solution, the power is really embedded in the analytics. If you get to the demo station, you can see the depth of analytics that's in there. Reaching a customer today with the right at the right time with the right message is harder than it ever was. It's a fragmented digital world where people are consuming content on so many different platforms. It's making marketing to them extremely complicated and expensive. Gone are those days of, you know, the Sunday paper with, like, I don't know, like, tons of car ads in it. I remember those.
Local TV ads, they're all gone. Our Behavior Prediction Score is delivering that targeting that's necessary, and it's not a one-size-fits-all. We've taken thousands of data points, and we run it through our machine learning and AI infrastructure, and we're considering things like, are they at near the end of their lease term? Okay, that's an easy one. Are they about to go over their miles on their lease? Do they have major service events? Are they in a positive, negative equity position? Maybe the version of the car that they're driving was just refreshed, and there's a nice new one that's better looking than the one they have, and they might wanna get into that.
Well, those scores that come out of BPS are being delivered to the dealer sales professionals to help them engage with each and every consumer for the things that are important for that consumer for that transaction. It's been proven. We have significant loyalty lift, 10%, through our customers that are using this product. We hear from them, and it's crystal clear the value that we're creating. They're telling us things like, "I get 10-15 sales a month in my dealership by using this." That's significant for a dealership. It's not table stakes anymore. It's becoming table stakes. It's not nice to have. Now, I wanna shift over to another product that we have in our planning business. It's called FAST. We're putting 40 years of forecasting experience and expertise into the hands of our customers.
Planning used to be really hard. Now it's really, really, really hard. Multiple powertrains in play, compliance things in play. FAST, which are Forecast Adjustment and Scenario Tool, it codifies that expertise that we have and allows our customers to create their own unique scenarios to understand an implication in the marketplace when they decide they wanna make a change. Today, the only real alternative is a spreadsheet and pumping some of our data into it and trying to do some things manually. When I say 40 years of forecasting intelligence, what am I talking about? I'm talking about a deep understanding of how variables will change the forecast. Things like we understand the life cycle of vehicles.
When a vehicle gets launched in the market, it might spike in volume, and some vehicles are gonna tail right off the next year or 2 after a launch. Some vehicles are gonna spike, and they're gonna hold that volume for a while. Well, you know what? We know what those life cycles look like by vehicle. We know how long they'll hold their volume. We also understand the sensitivity on things like powertrain and features and price and how those move the forecast. Imagine taking the horsepower down in a high-performance vehicle segment. Well, guess what? Your volume's coming down. Think about raising your price $5,000 in a compact vehicle segment. Guess what? Your volume's gonna go down. Those sensitivities are built-in, and they've been developed over decades of understanding how the market moves. Our value is very measurable here.
It's automating 90% of the workflow. We're generating 4x improvement in forecasting quality. We're talking about integrating a tool, an AI tool at scale for the enterprise. Last, my favorite for last. Well, I love them all, so I can't say that. Someone's gonna get mad at me. This is really the last one. It's Data Studio. Data Studio addresses one of the biggest hidden drags in the industry. When I say, there's a misalignment between tiers. When I talk about the sales side, tiers, tier 1 is the OEM and tier 3 is the dealer. They often send mixed messages to the consumers. Consumers are getting one message from an OEM, one message from a dealer, and they're different, and they're confused.
There's a lack of priority within those organizations to connect all those data assets together, so the information isn't flowing through the industry. Well, we have a trusted relationship with the OEM, and we have a trusted relationship with the dealer. We're pulling the first-party OEM data into our platform, we're pulling the first-party dealer data into our platform, and we're integrating with our proprietary data into this clean room environment where we're the independent steward, and we're building solutions to help them both, the dealer and the OEM. Our first solution on this platform is something we call EEQ. This allows OEMs to deploy incentive programs, personalized incentive programs, out into the marketplace. The tool allows them to run scenarios and look at what the cost of that program is likely to be, what volume will they get from that program.
They can execute and measure that program, and it gets activated and deployed through our Automotive Mastermind product into the dealer network. There's a consistency and linkage there. The results are strong. We're seeing 40% improvement in close rates on those campaigns, a 10% lift in sales. We're having a reduction in incentive spend, increase in margins. It's not a one-trick pony. We're talking about a data platform that we built that we're going to build other products off of the top of to help both the OEM and the dealer. It's a full suite of solutions going forward. I could talk all day about this, and I can already see I'm probably running over time. Bill's probably going to say, "Get off the stage," but let me close where we started.
This is a proven model, $600 million in revenue, 82% subscription, highly recurring, very durable. We're deeply embedded in this industry, and we're trusted by all of the largest players in this industry.
We've only begun to tap into the expanding opportunity that we have sitting in our backyard. AI isn't theoretical here. It's scaled, it's delivering results, and in my mind, the opportunities are mind-boggling where we can go with this. As the complexity of this industry increases, our partners are gonna continue to turn to us just as they have for a century. With that, I wanna thank you all for the time today, and I think we're ready for a break. All right, thank you.
[Break]
Hello, everybody. Hello.
Thank you very much. Hard to follow all of that. My name is Scott Fredericks. I am the president of CARFAX. I have been a part of this business for over 29 years. Yes, since the 1900s. I can tell you that we have been on a great ride. I'm happy to share some of that with you today. To me, the most exciting part is our brightest days are ahead of us. We have a huge growth opportunity in front of us and a great story, and I'm happy to share it with you today. It really all starts with the consumer. We have long been on the side of helping the consumer. They have anxiety. Think about yourself getting ready to buy a car. You have a lot of questions about it. It's a lot of money.
You don't have a lot of information. You may think the person on the other side of the table has more information than you have. This spawns questions. That anxiety creates questions all the way around this life cycle. When they shop, when they buy, when they own the car and take care of it, and then eventually, when they sell it. CARFAX answers those questions, and these are just four. Consumers have thousands of questions, and we use our data that you can't find anywhere else, wrapped in our brand, that Car Fox, to help them feel confident. When consumers feel confident, they're ready to take an action. They're ready to buy the car. They're ready to take that car in for service, or they feel like it's time to sell and they're getting a good value for the vehicle they own.
This is what we do, and I'm gonna walk you through it a little bit today. It is the power of our business. We'll do a quick introduction to CARFAX. I'll walk through the core assets, and then I'll show you some of the key growth drivers we have ahead of us. Let me show you some numbers, okay? We are a diversified, resilient, and subscription-led revenue model, okay? 80% plus of our business is built on subscription recurring revenue. Highly visible, clear visibility line of sight, very stable, durable. It's built on a lot of diverse product sources. Our core product, hopefully you've seen it out in the demo station, is the Vehicle History Report. That's the CARFAX Advantage line you see there. Doesn't even represent 40%, and that's because the other products that we've launched over the years have grown so well.
We have a very diversified set of products, and we're now taking those products more broadly internationally. You can see we primarily are operating in the U.S., but we are growing our international footprint. The same troubles and questions consumers have in the U.S., they have those same questions everywhere on the globe, and our products can help answer those questions. Let me give you a few more numbers. We have a very high-growth organic business. This is all organic growth, and it's built on these assets, these assets that Bill talked about and I'll talk a little bit about as well. Look at these highlights. We have huge brand awareness among end market shoppers. Virtually everybody knows us. We have 38 billion records on all the cars on the road that answer those questions consumers have.
Was this car in an accident?" "Is the car well-maintained?" Many, many more. We distribute our products through a growing network of dealers, 40,000 dealers strong. The newest asset is we are building a direct consumer audience. That's the CARFAX Car Care program. I would encourage you to download it. It's a free app, and we can help you take care of your car. We could actually add to the 53 million and grow it even further. Consumers depend on us to help them when they need to get their car serviced and maintained. That's the audience that we are continuing to build, and Bill Eager said we gotta go to 150 million. Okay. We have these two life cycles. Bill Eager talked about it. Joe Lafeir talked about the one on the left.
I'm gonna talk to you about the consumer life cycle on the right. We have been in this for a long time, and we have scaled our reach in each one of these areas. When consumers shop, they're coming to our listing site millions of times a month to shop for cars. When consumers are ready to buy, they are asking and demanding and wanting CARFAX reports at the point of sale or online. When they wanna take care of their car, that's that big audience I just told you about. More and more, we are helping that consumer connect at the right time, get the value of the car that they currently own, and then connect them with willing dealers that wanna buy those cars from them. That's the sell side. This is a big, big market opportunity.
In the U.S., we have hundreds of millions of cars that we touch, but globally 1.5 billion. That's the audience that we're talking about. All of this is built on that same flywheel that Bill outlined earlier. Okay? That's on the left. That's that Mobility Global engine. I'm gonna go into each of those for CARFAX and what we bring to the table. You can see over the years we have launched core products. Vehicle history now more than 40 years ago, CARFAX Car Listings in 2014, and then the CARFAX Car Care program in 2019. Those are our core products, and we've built them over many years. What I'm proud of is we have actually launched new solutions in the last 12 months.
These are new revenue growth opportunities for our business built on those same data assets and brand, and we can operate and grow these new products into the market. Why do we have these new products? For 2 big reasons. We've been able to accelerate our product innovation using AI, and I'll show you some of that, and I know Jeremy Morehouse will get into even more of that later. There is this insatiable demand from consumers. They want the answers to more and more questions, which spawns these new solutions. Like I said, these questions that consumers have are global, so we can take our show on the road and bring them to Canada and Europe and beyond. Let me walk you through these strategic assets. Here's that flywheel.
In the upper left, we have the data, the 38 billion records driven by 177,000 different data sources. We have this trusted brand that consumers know and trust. Our mascot, the Car Fox, is better known than the Pillsbury Doughboy. It's pretty good. The Michelin Man. All right. These are brands that people know and trust. CARFAX is at the top. We have this unmatched customer network. We bake ourselves into how dealers operate and make it easy for them to use CARFAX information to make business decisions, but then also to share our products with their customers, with the consumer. This is the magical part.
The magical part is it's driven by embedding it in how people operate. We have loaded the lips of consumers to say, "Show me the CARFAX." What that means is they want the transparency that only we can provide. When they walk into the dealership at that moment of truth, they're saying, "Hey, before I buy this car, show me the CARFAX." Now let me walk you through each of these, just a quick double-click. Here comes the data. Ten thousand records way back in 1987, and now 38 billion. This comes from a huge network, that I'll show how it works, of data providers, including 92,000 service shops. Practically every service shop in the United States.
What's important here, maybe the most important number here, is our revenue, 90% of it is driven by this data estate that nobody else has. It's proprietary. It's built with IP and analytics. How do we do this? How do we get all of this data? Well, it comes from this network that we've built, you can see the categories of data providers that we have around this circle, it's very diverse. We get more than 6 billion new records today. Even right now, 6 million today. I'm gonna walk you through one of these examples. Let's talk about the 92,000 shops that work with us. Bill mentioned it earlier, but why would they give us their information?
The reason they give us their information to put on the report is because we give them two things back. First, we give them data back so they can be better mechanics. They can use our information to better diagnose a car and repair it better. They like that. 2, they get brand exposure on the report next to every record that they give us. We give them their name, their phone number, and their URL, and that gets more consumers to come back to that shop to get more work done in the future. They see that as a huge marketing engine for their business. We've done that for every single one of these 177 data providers.
We provide data and insights, value to them, they exchange that with data back to us, and it's a relationship by relationship, shop by shop, dealer by dealer, police agency by police agency ground truth built over 40 years. Good luck trying to replicate it. Our brand. We take all that data, and we wrap it in a brand that consumers know and trust. The Car Fox is a well-known fella, cute guy. There might be some stuffed Car Foxes outside, I don't know. If for anybody who wants to take 'em home, dogs love them. FYI. We've been able to become the number 1 place consumers go to when they're shopping for a car. 54 million visits a month, consumers coming to us as they're getting ready to shop for their next vehicle.
We have all of these consumers that depend on us when they own the car and want to take care of it. This is something that's really unmatched in our space. Dealers put up 25-foot Car Foxes in front of their showroom on the weekend because they know that it helps build confidence and makes them look trustworthy, and they want to use that trust in order to earn the trust with the consumer. How do we make this product easily available for our dealers and OEMs and banks and financial institutions to use it? We embed CARFAX everywhere, in all the tools and workflows that they use every day, and you can kind of see the long list.
In the CPO area, we have 36 OEMs that will not certify a car without a CARFAX report, and then they make that report available to the consumer to build confidence in their certified pre-owned program. That started with Mercedes-Benz back in the late 1990s, and now we've added 36 more. I'm going to walk you through one example on the dealer side. My favorite dealer is in Fairfax, Virginia. He's a Ford dealer. He is going to go to auction today, and his auction buyer is going to consider many cars online at auction, perhaps as many as 300 cars that they'll evaluate in order to buy five to bring into retail inventory. 300 CARFAX reports to figure out which five cars we should buy to put on our front lot next week.
The reason that Ted Britt does that is he wants to know what the consumer knows before he acquires the car. He wants the knowledge, anticipating that consumer need and demand, before he gets involved with that car. That is how we've changed the industry. They are using our information before they get involved with the car, just like the consumer wants to use our information before they get involved with the car. Show me the CARFAX. This might be the magic secret sauce. This is push/pull that nobody else has been able to replicate. 2 million times a month, consumers come in or go online and ask the dealer for a CARFAX report. They say, "Show me the CARFAX," and that powers this entire thing. Consumer pull is the monetization engine into the dealer. Dealers have then learned, "Hey, you know what?
It's a really good idea for me to share CARFAX proactively to the consumer. Let me put it on my listings online. Let me share it in my advertising that I use CARFAX. Let me put signs up in my showroom that say I'm a CARFAX dealer, and then let me show it to the customer at every deal in the showroom. Now dealers are starting to present and push CARFAX 28 million times a month. Consumers say, "Show me the CARFAX," and that spins our flywheel. This all translates into proven ROI. Dealers get huge business benefits from working with CARFAX. They get more service visits. They get more customer loyalty. They sell cars fast, and they sell them for more money. This translates into 10x-15x ROI. That's right. It's alarming. Unbelievable. I mean, what are you going to do?
You can't make this stuff up. Banking and financial institutions use our information to make better decisions. Okay? They use it to reduce fraud risk. They use it to underwrite at the right level, and then, of course, consumers depend on it. They love our products. We get a very high customer satisfaction. They use it to make sure that they're getting a good deal, and they're also selling the car and getting when they're ready, and they're getting a good deal for their vehicle that they're selling. Unbelievable. Couldn't make this up if I wanted. You've got it. Your attention please. Is to finalize the MTF item. We have received an alarm condition for the building which we are now investigating. Attention please. Your attention please. We have received an alarm condition in the building which we are now investigating. Thank you for your cooperation
Okay, I'm going to keep moving here. Key growth drivers, two trends that are kind of underneath this business working in our favor. One is cars are expensive. New cars are more than $50,000. Used cars are almost $30. When the stakes are high, people have questions. Vehicles are on the road for longer than ever, probably because of the trend on the left, right? What does that mean? That means more CARFAX. More CARFAX when you're about to buy a car, more CARFAX because you want to make sure you're servicing it right. More CARFAX Car Care relationships, more service records, more lending decisions, all of these things equal more CARFAX. We have this big TAM. Okay? Huge opportunity in front of us. I'm going to focus on the core TAM for a second.
Our core business still has big runway of growth. People have asked, "Well, you've been in the market for a long time. You must have a lot of penetration." Well, in our core product, we do have a lot of penetration, but we actually have more opportunity with our core product, and then we've added other core products on top of that, the CARFAX Used Car Listings, the CARFAX Car Care program. Most dealers are only on 1.5 products. We know that we can sell three or four or five products to those dealers. There is a core growth market opportunity there that we can go into. In the extended area, we have new things that we're adding, Digital Advertising, Sell My Car, a new program to connect the consumer at the right time with the dealer that wants to buy their car.
Then of course, we can take these products that we currently have into other markets internationally. I want to focus really on that $26 billion as we hop into, here are the 3 places we're gonna grow to reach our TAM. Core growth, we have more solutions that we want to sell in, higher adoption and retention of those. We're gonna capture value. We continually innovate on our product. When you go out to the demo station, you'll see the Vehicle History Report, and we've innovated more on that product over the last several years, and you'll see some of those innovations. That enables us to deliver more value to our dealers and capture that value over time. We also have upsells, where we can sell dealers on the Lifetime Program. I'll show you what that looks like.
We have some new solutions, Sell My Car and Showroom Listings and Service Marketing Coordination. I'll show you what those look like. We have international expansion. We have some of our products in Canada, but we can bring more, and we continue to expand in Europe. We're in a few markets in Europe, but we want to go to more markets in Europe as well. Underneath this is One Mobility Global. This is where Joe and his team have data sets that we can use to make our products smarter. We're already starting to do that with Market Scan and the prediction scores. All of that works together. Let me talk to you about the Lifetime as one of the examples. We have taken our three core products and stitched them together into the Lifetime Program for dealers.
When you do that, it unlocks more value and helps them solve big problems. You know, dealers have low service retention. Most consumers don't go back to get the car serviced at the dealer. They would love to have that. They would also love to have the customer turn the car in and buy another car from them down the road. They see these as big leaky buckets in their business. When they stitch these 3 products together, they see big lift. They see more service retention, 19 points. They see higher OEM brand loyalty, 16 points. The OEMs have definitely taken notice because 14 OEMs now support this program with co-op funds for the dealer. We are just getting started on this. The traction is really strong. We started doing this in Q4 of 2025.
We already have 1,600 dealers that are on this program. We are just getting started. It's really building in momentum. This is the Vehicle History Report. It's often been thought of as strictly a history report. I can tell you now, it is about the past of the report, the present, what's that car worth, and then the future. Tell me how many more miles this car will go. Tell me how many major repairs are gonna be needed on this car. Let me compare the futures of different cars so I can determine which car is right for me and my family. I don't wanna talk about it. I'll let the Car Fox tell you about it.
Hi, I'm CARFAX. I'm here to help you get to know this car. This car's reported damage is minor. Minor damage is generally cosmetic, including dents or scratches, and doesn't typically affect safety or how a car runs. CARFAX makes knowing where the damage occurred easy. It's always a good idea to get a car inspected before you buy. Wow. Based on the CARFAX history and its current selling price, this car is a great value. You're not gonna believe it, but CARFAX can now tell you about the future of a vehicle. Based on its history and others just like it, this vehicle has great reliability. That means it should have fewer unexpected repairs than similar vehicles.
That's just the beginning of the Fox telling you the future. You'll see more and more of that as we innovate and bring more granularity. We're gonna be able to tell you how many more miles a car has life left in it. You can use that to make a smart decision. It's just the beginning. We also can take our show on the road. We're primarily operating in North America right now. We have a little bit of runway already started in Europe, but you can see that there's big opportunities still in front of us. The questions that consumers have that power this market are the same in these other geographic locations. They worry about spending too much on a car that might not be a good car.
They worry about should they get the car fixed and who should do it that I can trust. They worry about, am I getting the right price for my car that I'm trading in? We can take the same questions that consumers have and answer them using our same data assets, our same trusted brand. Let me wrap all this up for you before the alarm goes off. Okay? We have this proven financial model, subscription business, very durable business, clear line of sight on our revenue. We have these key differentiators that power it, this awesome data, our trusted brand, great network of dealers and such. We have these core and new solutions that are powering more value for our dealers in the current and new growth opportunities.
We can capture that value as we deliver that on existing, we can add on top of that new revenue streams from these new products. We can go out on the road and take this story internationally and help consumers around the globe. That's my story, and I'm sticking to it. I'm gonna invite Jeremy to come up before the next alarm goes off to talk about our AI. We have a huge AI initiative, and I'm gonna let him talk you through it. Thank you very much.
All right. I have it on good authority that we're not going to have a disco ball going on. That's exciting. Sorry, just one sec. We're working on the monitors. Good. Okay. All right. Hello, everybody, in the room and online. I'm really excited to be here to talk about my favorite topics, data and AI. You know, Bill, Joe, and Scott were talking earlier about where we're taking the business and how we're using AI and data to do that. I'm going to try to dive a little bit deeper into that. My name's Jeremy Morehouse, and I have the privilege of being the head of the AI office for Mobility Global. Before I get started, I was hoping you could help me with an exercise. Could you please look under your seat?
If you reach under your seat just for one second, you'll find that there's absolutely nothing there. It's a demonstration of how a little bit of misinformation or hallucination from an AI model can have a real-world impact. You know, while looking under your seat's not a big deal, making a decision that's a major financial impact, whether it's capital misallocation or buying a car, is a big deal. We take our mission very seriously by providing trusted information regardless of the technology.
Before I jump into the AI piece, though, I wanna talk about the demand for our data and how AI is changing the world and how we consume data, whether we're a consumer using an LLM to search for a vehicle, an OEM who wants to plan smarter, a dealer looking to manage their inventory a bit better, or bank and insurance companies looking to do better underwriting. The demand for the demand to change those businesses to use AI means that there's a major demand for data. I'm sure everyone in this room has heard that data's becoming a new currency and demand is increasing, not decreasing. AI's not replacing the need for data. It's actually increasing it. Because all these people on this slide can't use public AI models to make their decisions. Public AI models are trained on public data.
They have access to public data. One thing we've learned over the years that these models have been available is that this is not the kind of data that we want to make decisions with. It's good enough data. Data can do lots of interesting things, but it's not decision-grade data. We have decision-grade data, VIN-level data, global data that allows us to provide these services to customers in a trustworthy way that public AI can't do. The cost of doing things wrong and just using good enough data or a hallucination means major fines, legal exposure, capital misallocation, or everyone in this room buying the wrong car for their family and live with it for the duration of their lease or their finance. Our mission hasn't changed.
Even though we need to provide more data to these systems, we need to find new ways of providing that data and provide the trusted information in a safe way. You've heard this a couple times now about our data moat, and our data moat is deep and wide. We also enhance it with AI, which I'm gonna talk about in a little bit. Every one of those 177,000 sources are contractual relationships that are slow to replicate. We have that two-way relationship that Scott mentioned that makes it There's no incentive to leave. To continue providing that data to us is a very important thing for them. It's a very important thing for us. The data we have isn't scraped, it's not publicly available, and it's not synthetic.
This is real world data, real things that are happening in the industry to the vehicles and to the people in this room. As I mentioned earlier, this is all VIN level, too. It's global. We know exactly what's happened to that car. Joe mentioned there's so many things that happen, whether it's the vehicle itself, the people that own it. There's a lot going on, and we know that data better than anybody. More importantly, this moat is not static. It's growing all the time. You've heard numbers, six million, millions. Millions of records pour in every single day. I'll talk a bit about how we ingest all that. We use AI to enhance that even further. Many of those records contain more than just one piece of information, and we want to extract all the possible value that we can.
This living data moat is just constantly evolving, and we keep all that data. We have decades of data that we look back on and say, "What else could we do? What other insights could we bring? What other forecasted models can we create?" This data is embedded in workflows today, and it's very sticky. We talked about CARFAX. People don't go and say, "Can I see a vehicle history report?" They say, "Can I see the CARFAX?" The OEMs plan in cycles. They're using our information. We're so embedded in these systems that the switching cost is just too high. It's way too high. If they did switch, they'd have to go revalidate all the decisions from the past, rebuild trust with their customers, redesign their workflows. It just doesn't make sense to do that. That's our data.
You've heard a lot about our data. I'm going to go through each one of these in excruciating detail. Well, I'm just kidding. Actually, what I want to highlight here is that we're not just getting started in AI. We have this powerful data moat. We've been working in AI for nearly a decade. We've been building this institutional AI excellence within our business for a very long time. Where others are just getting started because GenAI has changed the world and people are excited about it, we've been in the business of AI machine learning for a very long time. Today, we have over 100 dedicated data scientists and AI experts that just love solving problems using AI. This is all they do. They love creating value with AI. They're not just playing around with the technology.
They're understanding what problems we can solve and what value we can create with this technology. Let me take you back a little bit. In the very beginning, we brought the very first neural network models into our business to solve some natural language problems. The reason why we did this wasn't 'cause it was fun, it was because we wanted to provide signals to our consumers that were the highest accuracy possible. When we told them they need to get an oil change or a tire rotation, we didn't want a big error rate in that. We want that to be as close to 100% as possible. The only way to do that was to make sure the underlying services were decoded extremely well.
We designed that program to have a 98.5% accuracy in everything that extract it, and today we do over 180 services with that program at that rate. I actually pulled some numbers for this presentation, and currently our production models are run at 99.5% accuracy, because that accuracy is super important in that program, so those signals are correct at all times. Like everyone else, we moved into GenAI really, really early. We wanted to understand how would this technology would transform our business, how people would wanna interact with our data, how chatbots might change things, but more importantly, what would the cost of that be? How would hallucinations affect trust in our business and our brand? Now we can start getting ahead of some of those concerns.
We established our very first formal AI teams to focus only on AI technology, and where to add AI. Along the way, we've compounded a lot of our AI layers, which I'm gonna talk about next, and created more advanced products like our enhanced reliability that Scott spoke about. We've also created this very mature AI operations group and platform. What does that mean? That means these folks are creating models that operate the most efficiently possible. They're not necessarily using the large language models and frontier models that are very heavy to consume and very costly. They're creating cost-efficient models, high accuracy. They're creating programs that repeat these, test quality.
This year, we're actually launching something called the Model Health Initiative to take a proactive look at the models we have in production and ensure they're always running at the highest efficiency possible and the highest quality possible. What we've learned over the years is that getting into AI is very easy and everyone's talking about it, but doing it right, making sure that it's accurate, that it's scalable, and that it's safe is very, very hard. It's something that we do every single day for the past decade. You saw a similar slide earlier. Bill talked about this. These two sort of key moats, key features, key skill sets are data, AI expertise, feed into these four engines. It's productivity and efficiency, our data amplification, supercharging our core products, and our new growth opportunities. I want to talk about each one of them individually.
The first is something that everyone should be talking about right now, and that's productivity. If people aren't talking about this, then they're behind. We're not behind. We've been ahead of this for a long time. I've picked two of many examples to talk about today, but we look at this as a key staple in using AI in our business. In our customer operations, for example, we introduced AI to answer some of our chat and email questions. And today, 84% of those queries are deflected into an AI system to answer those questions. Now when I talk about that stat, I always get asked, "Well, what happened to your CSAT score?
Do people like that experience? Well, yes, because what happened was that freed up a lot of our staff to be able to focus on the highest complexity problems, the ones requiring the most empathy, the most care. Our CSATs actually went up. Of course, we need to talk about engineering. How do we actually use AI in engineering? We wanna do this in a safe way. We don't want to be on the news making mistakes with AI in engineering. Last year, our programs saw a 10%-15% lift in our engineering programs. That's embedded in coding, reviewing, reviews, things like that. We're just getting started in both these pillars.
For example, in customer operations, we're talking about how we can actually create systems that allow customers to resolve their own billing disputes, interact with live avatars, do lots of really interesting, cool things. What more can we do in that space? Even more exciting on the engineering side, we introduced programs for agentic engineering this year. In the first quarter, we're already seeing four to five times what we saw last year in productivity. We're very excited to see what those results will be by the end of the year. We're also talking about policyware AI for compliance. We do a lot of reviews, as you can imagine, whether it's legal, security, in my office. We wanna make sure what we're doing is safe and it makes a lot of sense.
Having a policyware agent right beside us to help us make sure we don't make any mistakes is incredibly powerful. Just wanna highlight this because we're not just starting productivity. We're already compounding it, and we're trying to find out what's that next level for various different areas of our business. CARFAX again. This is my favorite layer. We're gonna talk about ingest and enrichment and decoding. We call this our data amplification layer. Acquisition of data and ingestion is hard all by itself, but to me, it's just a start line. We wanna go beyond that. We wanna amplify that. We wanna use AI to find even more details after we already have the data in-house. Let's start with the ingest layer.
We have all these partners, what's really important to highlight is that we work with them, we take data however we can get it, whether it's text, images, structured or unstructured, data feeds, FTPs, you name it, we'll take it. We even collect some data through CD-ROM and fax still. I'm not even making that up. We'll figure out how to make sense of it and how to bring it into our system so that other groups within the company can use it, leverage it, and it becomes product that you guys see today out in the floor. We don't stop there. We know that each one of those records has more to tell, we use different types of proprietary models to understand and unlock more value in each one of those records. Let me give you an example.
When you take your vehicle to a service shop, they're typing up what they're doing to your car in the back. They're doing this. There's typos, there's codes, there's different ways of saying things. Someone told me a long time ago, there's 1,500 ways to say oil change. I can count them all, but that's a lot. We use AI to really understand what's happened to that vehicle and what hasn't, what was recommended, what did you decline? We need to understand the difference between what's in there and what actually happened to the vehicle, and that's incredibly difficult to do. It's something that we do every single day. An accident record typically contains at least 2 cars, maybe some more, that all had a really bad day. You saw CARFAX talking about the point of impact and the severity earlier, that information's in there.
There's other stuff in there that's very interesting. The intersection, the time of day. Was there a fire? Was the air bag is deployed? There's all sorts of stuff that we're really interested in learning for future products, and things we might be able to do with that information. Along the way, in this layer, we have combat and feedback loops as well. There's humans in the loop every stage as necessary. Every time we do find something wrong, we make sure we correct it right away, upgrade the models, redeploy. We're always doing our best to make sure we maintain that 99.5% accuracy in the things we're doing in this layer. This is what actually powers the Car Fox. This is why he's talking right now, while I'm talking.
All the data he's talking about, all the facts he's talking about come from this layer. Everything you see on the vehicle history report, it's this data amplification layer that powers that. Simplifies it in a way that we can all consume it in an easy way to do that within 28 million vehicle history reports a month. That's a lot of reports. It's a lot of technology that goes into making that data simple to consume. Gotta love this because that base, that rich data sets that we're getting from that data amplification layer, we can compound that. We can build on top of that. We can build forecasts, and we can build prediction systems. We go beyond just the data amplification layer, and we really supercharge our core products. What more can we do?
We can take them into a higher order of predictive capabilities that can only be done because we have that layer. These systems aren't possible without that foundational data amplification layer that we've created from our ingest and from our AI systems. You've heard about reliability. That isn't just a feeling that the car might last a little bit longer than the next one. That's based on thousands and thousands of records of similar vehicles, of that particular VIN. Everything we know about these different vehicles, we're not just feeling like it's a good reliability. We know that it will be. That does lead into other products like top repairs, how long the car will last. Where I would love to see it go is to remind me what to expect at the next service visit.
You know, not just because of the OEM schedule, but because of everything that's happened to cars like that. I declined the brake job last time I was there. That's probably gonna come up. Behavior Prediction Score you heard about as well, our ability to understand what a consumer might respond to before they even show up. Our Market Response Model, you can see that about that on the floor, that allows the OEM to simulate incentive programs, understand what different types of levers might do to their incentive programs globally. All these are built on that rich data sets that we created in the first two layers. The bigger picture here is that these systems aren't possible without the proprietary data at the very beginning, the ability to ingest it quickly.
I don't think we've talked about this, but there's an example I like to use where if an accident happens, we have it within two hours on our systems. It's very, very quick. Then amplifying that further using AI and creating rich data sets that nobody else possibly can have. Those layers get us ready for what's happening right now. I've heard a couple folks ask me today, and this is happening across the globe right now, is this fundamental shift to agents, agentic workflows, things like that. Our enterprise partners and everyone in this room, we're changing how we consume data. We do wanna use agents to not just search, but maybe do things autonomously for us. Maybe find vehicles that I'm looking for. I'm in the market, just go find me something that I want.
That is, that's where we're going in this space. So are our commercial partners. They wanna use agentic AI workflows. They wanna consume data through MCP servers, Model Context Protocol servers that are the language that agents communicate, that we can expose the data that we want to expose to those agents and provide them the power to make the decisions they need. Some of the things are already in motion. We already have internal agents to unlock data for our ideation and product discovery. We really wanna empower people within the organization to think about what's next. We're designing infrastructure to modernize, monetize those agents. I had a lot of good questions already today about how do you monetize MCP servers and agents. I think people are trying to figure that out.
We're already ahead of that, trying to figure that out too. Of course, we're trying to think of what are the higher value use cases in this layer? What else can we do? I feel like this moves us up the value chain from providing data to providing actionable intelligence and answers directly. Let me give you an example. Scott talked about the buyer at a dealership. Tens of thousands of dealerships all have this person that have to go and buy vehicles for their lots. Today, we aggregate all that data, and they use all this data, and they're figuring all these things out. I think the numbers he used were if they buy 5 cars out of 300. That's a lot of work. That's a lot of time and money spent every single week trying to find vehicles.
Well, we're already building agents to help them in this case, agents to understand what they prioritize. They prioritize profit, time to market, certain makes and models, maybe a clean CARFAX report. What is it that they prioritize? They combine that with intelligence about what's going on in their community. What other cars are selling? What cars are not selling? We bring all that together, and we can provide them the answer. We can just tell them, "Go buy these five cars," right? Don't spend that time going through 300 different vehicles. Just go get these five. These are the ones that'll fit your business.
Maybe one day, we even give those agents a balance and allow the agent just to go buy the cars and just notify the buyer when they're gonna show up. Now, might be some skeptics in the room that go, "Well, that's not gonna happen." It might happen, and it might happen soon. That's what we're thinking about, is how can we automate these workflows and how can we change them and empower our customers to do more? That time that they're not spending going through 300 different rows, they can spend with a customer or spend on strategy or think about what's next for their business. All that, though, is just things we're doing, and we're just getting started. To me, this is the biggest opportunity that gets me excited about Mobility Global. We have this proprietary data moat. We're enhancing with AI all the time.
We're super excited about that. If we can unify this all together, all of our data, all of our AI strategies into one cohesive strategy and create an enterprise AI data fabric, that'll securely connect everything. Allow us to manage and govern our data across all of our ecosystem. Allow us to create all these new ideas and new products. It allows us to prototype faster. I want us to get into a position where we're prototyping ideas at this huge, fast rate. Lots of them aren't gonna work, but that's okay. Let's prototype faster. Let's get things to the market quicker. Let's see what our customers want. Let's get to market as quickly as we can and help our customers power their futures as well. This will be the beginning of our ability to provide AI-first products.
We'll have that mindset of how do we create these from the ground up to be AI first. Not only that, this is a major operational multiplier. If we combine all these things, we can do things to supercharge in all of our data feeds. Some of the layers I talked about before. We can do more of that. We can get lower unit costs. Because again, there's economical side to this. We can't just throw all this at an LLM. It gets very expensive. I'm happy to talk about the numbers later if you want. It can be really expensive. We can lower those unit costs, and we can create new predictive intelligence products. This isn't years away. We're already talking about this, and we're already on our way.
I'm over time, they're flashing a red light at me. In summary, I really want you to take away that AI is not replacing the need for a company like ours. It's actually creating a global demand for our data because the data we provide is decision-grade. The kind of decisions our customers need to make and everyone in this room needs to make, we can't make with just good enough data. We need to know that it's decision-grade data, only we can provide that. Then we have years of AI experience. We're not just getting started. We're not at beginning. We have nearly a decade of experience, hundreds of people working in this space. We are amplifying this business every single day. That's what drives all the rest of our growth.
Just finally, we are ready for the agentic AI revolution, and we're right there with our customers to be ready for it too. Thank you, everybody.
All right. Good morning. It's still morning. My objective is to finish before noon. I always laugh when Tejal says, you know, "We're gonna save the best for last," because I know you do exactly what I do when you get a big presentation. You go right to the end. You look at the numbers. You start there. I got a lot of great questions today. I'll hopefully provide you some context for those numbers, bring it all together, right? The great stories, business strategies, data that my colleagues have shown, I'll put it into a financial context for you today. Before I do that, I wanna just share a little bit about why I decided to join Mobility, what makes me so excited. First, the team, right?
Folks you saw up here, my colleagues and friends, the leadership team, the extraordinary people you met out there. It was funny. I was supposed to at this point say, "Well, I really hope in the break you go engage them," but that's happened already, right? There's a reason why we started there, because our people are amazing. Of course, the 3,400 people at Mobility, these women and men, they're just, they're innovative, they're customer-focused, and they are deeply technical. That's number 1. Number 2, the assets are pretty awesome. I won't go through them again, but what a foundation on which to build. Number 3, you know, spinning this company out and going public is gonna be a lot of fun, right?
It's exciting, I'm quite confident that Mobility Global is only gonna get stronger as a standalone public company. With that, let's get into the highlights. We are a compounding organic growth engine, right? That's the core. That's the fundamental to our value proposition to you and our value creation framework. It's what we do. It's what we're focused on. It's what we will do. That is number one. On top of that, we're relatively unique in that we have this great compounding organic growth engine, and we're a high-margin business, right? We're high-margin because we create a lot of value. We're high-margin because we got good operating leverage. We're high-margin because we continue to innovate. Growth, margins, that generates a lot of cash and supports a strong balance sheet.
We intend to use that cash and that balance sheet to create significant additional value for investors through a disciplined approach to capital deployment. We think all that adds up to a compelling investor value proposition. Bill touched on it. I will describe in a little more detail. Perhaps most important, it's why we're here today, we are on track for a 2026, mid 2026 public company launch. It's gonna be a lot of fun. As I said, growth is the key. You heard this from Bill, you heard this from Joe, you heard it from Scott. We are a compounding growth engine. I do wanna highlight a couple of things just to reinforce some of the messages you heard today. Highly subscription-based, increasingly diversified, right? All parts of the business are growing.
Everybody's pulling on the oar with one minor exception, recall business. We can create demand in a lot of places. We can't create demand for recall. Everybody's pulling on the oar. Going forward, we expect to deliver consistent organic growth. You saw we just reaffirmed guidance for 2026 at 7.5%-9%. We're going to continue to compound in 2026. Going forward, we hope we see some potential to take that top side up. We are targeting 7.5%-10% organic growth in the medium term. We will continue to compound. I thought I'd take us back. The point of this chart is, you know, we are not just counter-cyclical, we're relatively acyclical. If you go back to 2014, right?
auto industry and the broader economy have gone through a lot of perturbations, a lot of change, but we've kept going. Each of these markets are different. I've heard stories. Some are easier markets, some are tougher markets. You know, this is the year we're grinding it, to be honest, right? There's a lot of work to be done. We're making progress. Look at the remarkable consistency of that growth, particularly if you average the 2 COVID years, right? We didn't just, quote-unquote, recover in COVID and get back online, we actually made up for the 1st year in COVID. Is it always easy? No. Right? Why does it hold? There are some structural reasons.
There's some natural hedges in the business between used cars and new cars, between different players in the automotive ecosystem. More than that, it is the value we bring, and I hope that has come through for you. It's actually, I think, the thing that surprised me the most as I learned the business as a relative newcomer is we are on the revenue side. The vast majority of what we do is on the revenue side. You heard it from Scott Fredericks, you heard it from Joe Lafeir, you heard it from Bill Eager. We provide the information that makes transactions happen. Transactions are valuable, right? They're valuable for the OEMs, for the dealers, the suppliers, for the consumer, right? We are not discretionary in the vast majority of what we do.
Lastly, you don't grow this consistently for this long without changing, right? I hope you heard that today as well. The capacity to change, to innovate, to adapt. I won't belabor this, you've heard quite a bit about it, but the subscription-based model, you know, does provide a tremendous amount of predictability for our business. Our retention numbers are excellent. You don't grow as consistently as we do without the ability not just to retain customers, but to continue to upsell to them because we provide more value. We expect these numbers to continue to increase through the Lifetime Dealer Program that Scott mentioned. A lot of what Joe described in terms of where he's headed. As a CFO, this is great, right? The stability of the revenue stream is a real asset.
It allows us to plan the next wave of investment and manage the business, right, at the same time, so we can keep that flywheel going, right? The next wave of investment to fuel innovation, to fuel growth, and to fuel diversification. This adds up to a strong business. $1.75 billion in revenue, increasingly diversified, building on a core of products and solutions, taking them to new customers. We expect this to continue this trend of diversification to continue as well. We anticipate continued diversification across the business lines. You heard about some of where we're taking our core products out in the hall, across geographies and across customer sets. As I mentioned, Mobility Global is relatively unique, right? Compounding growth, subscription-based model, very predictable, increasingly diversified, and also high margin.
Our margins have been on an adjusted EBITDA basis in the 40% range, give or take, over the last 3 years. Very stable and starts with unit economics, right? Our stuff is valuable. We produce it in a way that's efficient. Strong unit economics. This produces growth that coupled with operating leverage, it provides us the ability to continue to invest while maintaining or expanding margins, and we anticipate that to continue. Now, we are gonna see a period of brief margin reset. There's costs associated with becoming a standalone public company. I'll describe that in a minute. After that, we expect margins to increase at a steady pace. Now, at the root of this is not just unit economics, but the fact that our strategic assets yield significant economic advantages. You've seen this wheel a lot.
I wanna just sort of highlight what it means from an economic standpoint. I'm gonna start with the bottom right. It's always hard to do this looking the opposite direction. Number 4 with embedded in decision-making, right? A lot of what people think about when they think about being embedded has sort of negative connotations, right? It's a moat, it's stickiness, it's, you know, hard to replicate, it's this and that. That is true, right? The real value for where we're headed for growth and innovation is how well we know the customers, how well we know the market, how well we can tailor products and solutions to them. Many of these products are being built. They're co-developed with our customers. They're inside our development process, and that's hugely impactful for us from an economic perspective.
That, coupled with number 1, the power of the proprietary data estate that Jeremy described so well, building on what you heard earlier today, allows us to build solutions that are better, faster, cheaper. Right. We have the data, we have the depth of the data, we have the breadth of the data. We know how to manipulate it. It's on top of a scaled AI platform. Not perfect. We had a long pedagogical debate, I think it was last week, about whether fully AI native or partially AI native, and you know, I'll let the experts handle that one. We are well up the curve, right? We know what people need. We're developing it with them. We got the data to do it.
We've got customers who trust us, who are welcoming us in, and we've got a distribution network through our unmatched customer reach that provides significant economic advantages. That's how we sustain our margins going forward. Let me translate some of this for you. We do expect on the right-hand side of this chart that there's gonna be 3 impacts of building a standalone public company foundation. First is an incremental $20 million-$25 million in run rate expense for standing up a public company. It's non-trivial. Integrating One Mobility. We'll hit that run rate in sort of 12 to 18 months. That's at the same time that, you know, we're ramping up as we're ramping down the TSA from S&P. They've been phenomenal partners. We love working with them.
I think we're also looking forward to standing on our own. Lastly, our equity compensation is gonna increase to be in line with public company peers. I think we're right, Lisa, right now we're at the 1% range, a little more, we anticipate that being more in line 3%-4% with our public company peers. That's a huge advantage. I know I've already gotten the question about how are you gonna align management's incentives to investor incentives. This is how you do it, right? Stock-based compensation is a great tool for public companies both to align incentives and to attract and retain talent. There is gonna be this sort of period and reset. I think it's important that we're transparent about that.
At the same time, we're gonna be driving margin expansion. You're not gonna see it necessarily in the first 12 to 18 months, but it is there, right? It's there for all the reasons on the left-hand side of that. Higher value products, we talked about quite a bit. The advantages of acting as one, both in the revenue and cost side, ultimately operating leverage that comes with growth, that comes with a scalable business model, that's already in place. The AI-driven efficiencies that Bill talked about and Jeremy described in more detail. We anticipate that over the medium term, that'll provide 50 basis point margin expansion or more, even while we're investing to fuel the next waves of growth, because growth comes first. As a result of growth, margin expansion, we generate a lot of cash flow.
These are the numbers in the Form 10. I do wanna call out on the left-hand side a few things that I think are important when you bridge from legacy to where we're headed. The first is, you know, along with the run rate cost, there is gonna be a one-time cost of standing up a public company. S&P's already spent a lot of money to help us get here. We anticipate spending a little bit more in the first 12 to 18 months, $75 million-$100 million of cash over the first 12 to 18 months to fully stand this thing up. On the other side, our medium-term effective tax rate, we expect will be lower than what you saw on the Form 10.
We have a set of initiatives already underway that will get us to the 25%-27% range, I think more in line with what one would expect. This was called out in the Form 10, it's material enough that I wanna make sure I highlight it here today. We are inheriting a billion-dollar deferred tax liability associated with the IHS merger, that's gonna impact our cash to the tune of approximately $80 billion-$90 billion per year over the next 12 years. All told, the power of organic profit growth and cash generation is gonna support a strong investment-grade balance sheet. That's the next slide. This is what we anticipate our balance sheet to look like and our capital structure to be.
We've already secured a half a billion-dollar revolving credit facility that was completed last week. We anticipate adding approximately $2 billion worth of bonds prior to launch. That's gonna be the balance sheet side of that $2 billion, and this was in the Form 10. Almost all of that is gonna be dividended back, dividended, I can never say that word. Dividended back to S&P Global. But we are building up cash inside of Mobility Global, so we expect that at launch, we will have $150 million or potentially more on the balance sheet to start us off. And the bottom piece I do wanna spend a little bit of time on. We do believe we are going to be an investment-grade company. It's important to us.
It's consistent with how we manage our business. We expect that we will manage this business to a target gross leverage ratio of 2.5 times or below. Likely start off a little bit higher than this, but, you know, given the power of the business that we've talked about today, we'll delever relatively quickly. That's the balance sheet side. Gives a lot of capacity to generate additional growth and value for shareholders. Here's our capital allocation framework. Start on the right. Organic growth comes first. We are a low CapEx business. This is not gonna consume a significant amount of our capital, but it's gonna come first.
You heard about some of the areas both on the AI side and in the business that we expect to invest. That said, our CapEx will remain relatively low. The middle I'm sure is where you're most focused. We are targeting returning 75% or more. I've already received a couple of questions about the 75% or more of free cash flow to investors. That'll come in two forms. A dividend with a dividend payout ratio of 20%-25% of net income that will help us maintain our the dividend aristocrat status that we're inheriting from S&P as well as share repurchases through a balanced approach. I'll note, we're likely not gonna do share repurchases until 2027 just to give things time to settle.
It's going to be a consistent mechanism that we employ to return value to shareholders. Of course, if we're growing, delevering, we'll have additional balance sheet capacity, either to return more capital directly to shareholders, that's the plus there, or to do M&A. Targeted tuck-in M&A. We are an organic growth company first. Don't anticipate doing M&A, any M&A, in the first, you know, 6 to 12 months, certainly. On a situational basis, when we have a strategy, an organic growth strategy that we think we can accelerate through M&A, we'll entertain those opportunities. That's capital allocation. Growth comes first. You've heard a lot about, you know, the 3 buckets. I wrote them in a slightly different way here.
The core growth, new solutions, and as Scott likes to say, taking our show on the road. Although, honestly, we're already on the road, we're taking it further down the road. This is how we get to 7.5%-10% organic growth over the medium term. Of course, it starts with the core, right? The core, the stable foundation, the 5%-7% revenue growth visibility that we typically have every year. That's a great place to start. And it's a place that we delivered, you know, consistently over time. You add to that new solutions. And I will just say as an editorial, in some ways, these aren't even new, right? I mean, you saw most of them out in the hallway here. They're already launched.
There's the next wave and the next wave and the next wave of solutions that the team is already planning. Bill mentioned this, I think in some ways our bigger challenge is how do we sort of gate that and structure it, something that Bill and Martin Metzger, our Chief Strategy Officer, and I are gonna be working with the team on, so we can build in a sequential way over time. And then there's upside in international that we have all described. Supported by One Mobility synergies, we expect that will generate 7.5%-10% annual organic growth over the medium term. Growth is the foundation of our framework for investor value creation. Pretty simple.
Growth on the right, we think we can get between 7.5% and 10%. Margin expansion after this period of reset, that should generate 8%-11% annual organic adjusted EBITDA growth. In a capital-efficient business, we can return a significant amount of that back to shareholders, the 75%+ of free cash flow we discussed, inclusive of a stable, consistent dividend. We're still delevering, we're still building up cash to either deploy more capital back to shareholders or for tuck-in M&A. Organic profit generation, consistent capital returns, great investment. We are on track for a mid-2026 public company launch. I do wanna take a small break just to thank S&P. We wouldn't have gotten here without them. It's been an extraordinary effort.
If you think about all that we've accomplished already, whether it's the initial Form 10 filing, it's the announcement of the leadership team or the construction of leadership team, it's some incredibly productive discussions we've had with the rating agencies. It's the revolving credit facility. It's the new board that we just announced last week, which is awesome. The public 10, the Form 10 public flip, being here today, really exciting opportunity to sort of begin the conversation with our investor community. We are on track. We look forward to continuing this conversation with you as a public company. As we go public, we do our first earnings call, we hit the road to do equity roadshow and bond roadshow. It's gonna be a lot of fun. It's a phenomenal business.
Hopefully, you've really enjoyed the opportunity to hear not just from people on the stage, but as important the people out there about this business and their passion for it. Let's get this conversation started. I think now is the opportunity for Q&A. Tejal, I believe that I have caught us up fully. We are back on track. Ready? Hopefully, this gives you a sense of the culture of this team, right? We bring our own chairs. I'll sit.
Yeah, sit down.
My mic
Hi, everybody.
Oh
Is this on?
I don't think it's on.
Okay. Can I just ask the question?
Sure. Go ahead.
2 questions. on the,
Yep
is that particularly, I'm gonna say Matt, but everybody, is that intended for every year? You call it medium term. Is that 3 to 5 years, and is that every year, or is that a CAGR? My second question is about the competitive landscape. Could you just comment on how Mobility competes on the CARFAX side versus Experian's AutoCheck product, and then of course on the Polk side versus GlobalData at LMC Automotive?
Sure. Let's break that up into two parts. We'll take the first one, and I'll kick that over to Matt, and then I'll have Scott and Joe help me out on the second.
The question, if you couldn't hear it online, was about the growth algorithm. I think the third to last slide that I went through. We say medium term, I would think of that as sort of 28 plus a couple years. You know, if you think about we're guiding to 7.5%-10% this year, right? Or sorry, to 9% this year. The medium term growth algo is 7.5%-10%. You know, all that says is you believe the 7.5%, and obviously we've got a tremendous amount of stability and predictability in our business, on top of all the new things that we're launching both in B2B and CARFAX.
At a 10%, you know, can we add an incremental 1% to our current year guidance through some of the new growth opportunities, international expansion, you know, plus One Mobility? We believe that that's feasible. I would think of that, we're not giving specific guidance. It's a framework, I would think of medium term as sort of meaning 2028 and beyond.
I asked is that meant to be a CAGR or should that be the target range every year?
It's.
An average
that was target range every year. Right. Yeah. I mean, I think that should end up.
Yeah
equaling a CAGR over time, but there you go. I think the second question was about-
Yeah, the second question was about competition. The way I would frame it is this, is that we had the 2 life cycles. You saw the new car life cycle, which is Joe's world, and then the 1.5 billion vehicles that are on the road today. If you think about it, we don't compete with anyone directly across that entire thing.
That's right.
When you look at a life cycle, I'll use Scott's as an example. Scott has a different set of competitors at each stop in that life cycle, right? Whether it's shop, buy, service, or sell. Joe has the same thing as you go around his life cycle. I'll let Joe comment on what we're seeing in the B2B space, and then Scott on the CARFAX space.
Okay. Is this working? Oh, it sounds like it worked. Okay. Yeah. Relative to the planning side of the house that you mentioned, you know, I think there's a fundamental difference there in the level of detail we go to versus the alternative that's in the marketplace, and we've branched off into a number of different additional products that get built up off of our forecasting data set. You know, if we do typically see that competitors, it's a low-cost alternative to what we're providing and a very different product. On a sales side, we've, you know, we have competitors that operate at different points in that life cycle. You know, in our core market reporting, legacy Polk business, you know, that's certainly there.
We've wrapped around that core data asset many more assets. You know, as we extend out and add inventory data to that mix, as we add pricing data to that mix, it's an opening up and moving us into close adjacencies where they're just not competing. We're kind of knitting together this kind of full life cycle that really they haven't been able to do.
Scott?
Yeah, on the CARFAX side, like let's talk about the Vehicle History Report, which is our flagship product. We talked a little bit about here today that it's driven by what consumers want. Consumers are about to spend a lot of money on a car, and they want the answer. They want the right answer, and we have more data available to answer those questions than anybody else, and we showed a little bit about that today. More important, they want that data and answer around a brand that they know and trust. When you talk to a dealer, they say, "Wait a second. I can build my consumer confidence with a relatively low-cost part based upon as a percentage of the total price of the car." Cars continue to go up.
The cost of the CARFAX report as a % of that continues to decline. A dealer looks at that and says, "It'd be crazy to try to bring an alternative in here to try to inject that into the process." The consumer walked in and said, "Show me the CARFAX," and you want to put in brand Z in front of them, and the dealer loses confidence with the consumer. The consumer decides, "I'm gonna leave." The dealer does not want that.
The consumer never pays for the CARFAX.
We do have some consumers that come online, and we welcome it. If anybody would like to do it today, we'd encourage you. You can go online, employ your credit card. Most consumers, though, the typical scenario is the dealer makes it available at no charge online and in their showroom because it builds that confidence.
Did we give that to a new question? Oh, okay. Thanks so much. Toni Kaplan from Morgan Stanley. I was hoping we could talk about proprietary data that you have. You talked a lot about why you're the.
Shops, might give you the data, but maybe talk also about do you have long-term contracts? Are they exclusive agreements? Anything else in terms of trying to really solidify that you're consistently going to be getting this data and no one else is?
Yeah, sure. I'll tell you kind of how we think about it. Like, you had mentioned the shops, and that's probably a good example. We first started building those relationships 20 years ago. At that point, that, you know, our data assets and all of our assets combined, were nowhere near where they are today. We're able to offer parts of our assets to that shop, and it's grown over time as those assets have grown. You know, Scott and his team are firsthand working on that exchange. You know, I think that what they've done is really, you know, an amazing thing. We're able to pull that data, but we're driving their business.
As our exposure gets greater, as people look at more reports and do more and more, that value back to them just has continued to grow. Maybe, Scott, if you'd walk through one or two of those value exchanges, I think it's helpful.
Yeah. I'll give you two. One we talked a little bit about was the service shops.
They get data back, and that returns them things that they can do that benefit their business. That is the way that we build that deep relationship where they're fully committed to working with CARFAX because we help them operate their shop more efficiently. They make more money because they're able to better diagnose the vehicle and repair it better. They know that they're also getting advertising from CARFAX because we put their name right on the report. They like that. That builds that deep relationship where they don't have any need to work with anybody but us because of the value exchange that they get that's so tangible. We also do that with police agencies, and police agencies work with us, and you can see we have more than 6,000 that do so.
We provide them with tools that they can use to help investigate crime using our information, which is very, very powerful for them. We give them access to that information so that they can actually solve crimes better, which is their mission, and that's why they want to share it with us. Those are two examples. We've built those value exchanges relationship by relationship times 177,000 data providers. That's the way that we feel like we build the unique asset that we have that can't be replicated and is hard for anybody else to come in and provide.
Are they exclusive agreements?
Are they exclusive agreements? I mean, there's, we have 177,000 of them. It's, it's a mix. In that case, we would prefer that the value that we deliver creates the relationship. You know, the, they're solving a really big problem. Shops have a massive problem, and that is that every year they lose 22%, 23% of the vehicles that they work on, right? If they could run the best shop in the world, have customers think it is the greatest thing, but that car is gonna change hands, and they will lose that vehicle, and they had nothing to do with it. There's a big problem, which is they don't know who now owns that vehicle, and there's no way for them to connect except through us.
We are that connecting tissue because what'll happen, you can see it on a report out there, they'll give us the data they've serviced that vehicle for the last five years, and it's on the CARFAX report. The vehicle gets sold, and that consumer's using that CARFAX report to understand the vehicle, and now they own it, and the likelihood that they go back to that shop goes way up if those are on there because I know that that shop knows this vehicle. They've been working on this vehicle. Now I'll go back there. That's one of the biggest challenges that both shops and dealers have in their service base, and we're the solution that connects them to that next buyer.
Hi.
Yeah.
Jeff Moser from Baird. A follow-up question, sorry. Can you be any more specific? I get the CARFAX brand advantage and market position advantage. Just from a raw data perspective, in what ways is your data superior? Can you give us some metrics relative to what Experian AutoCheck has? For Polk, to what extent is the registration data public, or where do you have unique data rights or non-public sources? Anything that you'd want to highlight from either MarketScan or AMM, in terms of unique data beyond what you already have with Polk and CARFAX that you put into those products.
Sure. I'll start, and then I can have both Joe and Scott help here. You know, when you think of this asset, the 177,000, you know, and how we have built it's a blend. You'll hear us talk about it, you know, in a, in a, in a very big way, and sometimes the proof is in the pudding. I would tell you if you go run a bunch of reports, you'll see exactly what that difference is. But if I could describe our culture around data a little bit, we're paranoid about it and the way that we build it. What I mean by that is this, is that we have data sources that come into our business that nobody in our business, three people might know what those sources are.
We do that, we do that because this is such an important asset for us. We'll put it under a code name. We may have 500 people that touch that data source and may not know exactly which source that is. This is part of our secret sauce. This is part of what we do. It's ingrained in what we do, and we're not gonna put a map out there that says, "You know what? Anyone who wants to follow us, here are the 177 sources, here are the contacts there. Oh, by the way, this is the way the data comes in," so on and so forth.
It has taken us decades to build and learn that, and when that data comes in. Somebody said to this, and I mentioned this at dinner last night, those 177,000 sources, when we built the relationships with them, and they said, "What format do you want it in?" Our response was, "Any way you've got it. We'll take it in any form, any you know, and we'll take it in, and we'll figure it out, and we'll learn that data, and it'll become part of this ecosystem. We'll take it on paper. We'll take it in this format, that format." We've learned that data, and we know that data, and when we have a feed and something changes in the feed, we've put the systems in place to understand that it did change.
We've worked with OEMs, dealers, municipalities, shops to get to the point where after 30, 40 years, that we have that as a well-oiled machine. You know, it is a massive data advantage for us. You probably won't hear me or anyone on our teams talk publicly about all the work we've done to create that, all the detail work underneath to create that. You know, I can kick it to Scott.
Yeah, I'll.
Go for it
I'll give you two examples. Number 1 thing consumers wanna know before they buy a car is the accident history, okay? We go out and scour the Earth to get that accident history, and we have the best accident information, and we continue to extend that lead. The consumer wants to know the beginning, the middle, and the end of every accident. They wanna know the point of severity. They wanna know, did the airbag deploy? All of these different details that we go out and get from many, many sources in order to compile together. Nobody else can touch it. Our lead continues to expand there.
The number 2 thing consumers wanna know is tell me about the service and the maintenance history of this vehicle. They wanna know that because that gives them a view into how long that car might last for them down the road, because it was well taken care of before they got involved with it. We go out, and we get that service data. We don't just add vehicle service. We actually provide the deep detail, and we use our intelligence to tell you exactly what was done and now more often, what even was declined, so you have a really good understanding of that. Nobody else can do that. Nobody else is following us. Our lead in that kind of data continues to expand.
Joe, maybe on your side too.
Yeah, just real quick on the Polk side. You mentioned the state data, and there certainly are barriers to that. You know, a lot of organizations have tried to come in over the years and acquire that data. It's very complicated. There's trust issues at play. There's legislation issues at play. It's not really just that. It's what we wrap around it. We're really driving a multi-source strategy, so we're bringing in, you know, other data records that are validating it and confirming the information we have in there. There's a ton of time being spent on that and there's a lot of nuances to the way that data gets processed, and we've had decades of experience understanding when it's coming from this particular state with this particular setup.
Like, we gotta treat it a different way, it's really hard to take a very complex set of data that's supposed to mean the same thing, but showing up in so many different ways across, you know, 50 different variations when you talk about states, that we've learned how to, how to knit that together in a, in a way that creates the best quality. You know, that quality shows up in the marketplace. Our customers use us. We are, you know, providing those core services to, like, over 90% of the volume in the U.S. market because, you know, we are the premium provider in that space because of applying that, those decades of intelligence to process that data.
Thank you. Hey, Alex Kramm, UBS. A pretty big-picture question on the growth algorithm. You didn't really talk about pricing and retention. I think retention you mentioned very high, but maybe you can be a little more specific and in particular talk about the different businesses and why you may have or have not lost clients. On the pricing side, same thing, right? Maybe on a combined business basis, but also what areas do you have more pricing power, less? Maybe what areas have you not used pricing as much as a lever as you could and actually have very, a lot of pricing power that you haven't used so far?
Sure.
Do you wanna start? I'll start. I'll start with pricing, and I understand the need and the desire for sort of P times Q, right? I mean, we're not a software company, right? We're selling a lot of different solutions to a lot of different customers. It is, both a business, a lot of commonality, but a lot of heterogeneity as well, right? When you sort of think about the solution customer intersection. There's not an easy answer to that question. Stepping back, and I'll wrap it into the retention discussion, we actually had an NRR number in the presentation early on. We pulled it. It's a great number. We just wanna make sure that we're comfortable with it and that it's replicable given how important it is.
You can imagine it's meaningfully north of 100%. Given, you know, our exposure to our current customer base, you don't grow at these kind of rates if you're not, you know, both retaining customers and continuing to upsell them. I think some of the nuance around the price question in particular is, you know, as you've seen, we're bringing extraordinary value to our customers every year, right? You know, how I think we think about it is how much more value are we adding to customer A, right? How much is that worth? Does that drive your subscription, you know, the cost of our subscription base up?
Over time. I know, Scott, you're doing a lot of thinking on the CARFAX side, Joe similarly on the B2B side, about sort of how we optimize that. Again, you know, this is not as simple as saying, "We've got this very static product, and every year we're gonna increase price by 3, 4, 5%." That's not actually how it works in reality. Scott, if you wanna jump in.
I mean, we are constantly adding more value. I talk about the Vehicle History Report for a second, right? You know, we are the leading provider of that information, and we continue to extend the value on it. You know, we're now going to be putting future reliability on it. Now it's the past, the present, and the future. We can capture that in the form of taking value capture from dealers because the dealers are seeing overwhelming value in using that tool to help build confidence with the consumer at the time that they're ready to purchase a vehicle or that they want to maintain that vehicle. It's designed to do that, and we're an ever-smaller part of the total price of the car.
In the grand scheme of things, it is a no-brainer for a dealer to want to get on and stay on that program for a long time.
Thank you. You know, I want to talk about overseas if we could. You know, more mature markets overseas, if you will, like in Europe. Just talk about the market dynamics there in terms of are you guys the only player in town there? Is there any other competitors there? Talk about Europe, and then talk about your India and China aspirations, if you would. The growth aspirations there. Thank you.
Yeah. I'll take that then. You know, I'll talk about both sides of the business. As I think of Scott bringing, you know, the CARFAX business to Europe, we've got a great position. I'll have him talk about it. You know, you'd mentioned India or, say, China. You know, both great markets. Joe can talk about the business that we already have there and the teams that we have there and what we're seeing and what that opportunity is. Maybe first, Scott, talk a little bit about the CARFAX business in Europe, and then Joe, maybe what we're doing with the OEMs and suppliers in China.
Yeah
a good base of the two.
We've taken CARFAX into Europe. We've been there for several years. We're in a few countries there right now. Later this year, we're going to open up Germany, which is largest market. There are no big-scaled incumbents there, but there are different players in different parts of the ecosystem as we go around that life cycle. But what we've found is we continue to use our formula, which is go acquire the best information, combine it with our trusted brand, and then connect it to the dealers and the consumers there. We are building that model out that has worked here in the United States in more markets in Europe.
On the question on China and India, we've been in China for decades working with them. That market has obviously transformed over those decades, you know, we have a great understanding of that market. It was maturing itself. Lot of players. I would say early on, much less sophistication. As we've seen what's happened you know, kind of post-COVID, the advancement in that market is gone significantly higher. We're seeing, you know, a little bit of consolidation on a number of players in that market, now that need for data is accelerating a bit.
We also see the Chinese manufacturers now looking outside of China to get volume. That's where we think we have a tremendous opportunity to serve them even beyond their domestic market there as they're reaching out and trying to get into other markets where we have, you know, the depth of data they need. In India, we just acquired some core assets there to help us build out that business. It's again a maturing business. It's large. It's still a maturing industry there. We're on the ground. We have a huge team there that is eager to apply the things that we've done around the rest of the world into that market.
Hi. Manav Patnaik with Barclays. First, just to follow up on Alex's question, you know, the 5%-7% you've attributed to the core, which is value plus, I forgot what you phrased it. Value plus volume. Maybe if you can help break that out, you know, how much is the volume in that component, and also just the structure of your subscription contracts, like how long do you have price escalators in there? Maybe just one quick question on the international follow-up. It sounds like it's more of an organic build, so maybe just perspective with AI and these new tools, like relative to what you did in the U.S., how fast can we expect you guys to scale there?
Sure.
Do you wanna start with the international question?
Why don't we start with that last one? I'll have Scott talk about, you know, he mentioned, you know, we're moving into some new countries there and, you know, we're taking the foundation that we have, but maybe Scott can talk about how we're taking that and changing the approach.
Yeah. In Europe, we are going into Germany, for example. We're opening that up later this year. We have large partnerships in order to distribute our data to some of the big marketplaces that are in Germany, and we have unique data available. The market has changed in Germany, the VIN is no longer considered PII, that has enabled us because we are trusted, we are able to get access to the data in Germany in order to provide a vehicle history product there, for example. Those changes have been a big change for us. We are building on the same formula that we've taken from the United States into other parts of Europe, and we're gonna continue to expand that. Consumers have those same questions.
Dealers want to provide confidence, and CARFAX helps them do that with the data and the brand that we bring to the market.
I'll take the growth algorithm question. You're right, it's, you know, value plus volume in the 5%-7%. I think, you know, you see we're relatively well penetrated, right? The majority of that is in value, but again, I wouldn't, you know, say that's exactly P times Q, right? As Scott mentioned, you know, even inside the CARFAX business, the average dealer's only using 1.5 of our 3, soon to be 4 or 5 products, right? We see significant upside there. You know, plus when you add in the opportunity for, you know, cross-selling through One Mobility. I mean, Joe, how many dealers is Automotive Mastermind in right now?
Thirty-two.
3,200, right? Scott, you're still under
$40,000.
40,000, right. Meaningful opportunities there. You know, now is that in the core? Is that in the growth? You know, which one of those buckets is that in? You know, you can argue that. All this, you know, we think adds up to 7.5%-10% over the medium term.
Great. We're gonna take one more question from the room and then take one from online. Go for it.
Thank you. Jason Haas with Wells Fargo. Can you talk about how you think the rise in autonomous vehicles will impact your business?
Yeah, great question, and, pretty exciting stuff.
Yeah.
You know, I think it highlights the amazing industry that we're in. You know, there's been a couple, you know, articles that got a lot of attention in the last couple weeks on the robotaxis and, you know, how they're growing. You know, I think they're gonna play an important role. I think that people, you know, will ride in them a couple of times and get very comfortable with it. I think the numbers I saw that were that, you know, there could be upwards of 6 million of them on the road, you know, by 2035. You know, the amazing thing about this industry, and I commented on it earlier, is, you know, that it's so big. You know, there's 1.5 billion on the road today.
It'll be 1.65 years from now and grow from there. You know, you're talking about 6 million vehicles in a fleet of, you know, 1.6 billion. You know, I think that we're seeing shifts in, you know, how people use mobility. That change is great for our business. You know, as I mentioned before, change drives demand for data, and data is what we sell. Really, you know, we love to see the innovation. We love to see these new things coming, so it's great.
Great. The last question is a double header. It starts with the white space in the U.S. for both CARFAX and for B2B, and then it goes into, with One Mobility Global, what are the data and revenue synergies that you're thinking about over the medium term?
What, why don't we start with Joe and Scott both talking, maybe Joe first, Scott second, on, you know, the white space that we have here in the U.S.
Yeah. Yeah.
Um, and then we can, um
Yeah, we have quite a bit of white space, and, like, we do have a core set of flagship products, but, you know, we've created a number of products that branch off of that, and this is where Bill had talked about, like, less than 50% penetrated with the things that we have with the customers that we're working with today. Then when we think about the cross-sell opportunities, there's two things I'll talk about here. One, you know, Bill talked about bringing two businesses, five businesses together. Well, two of them came together to create what we have in B2B, and that was Automotive Mastermind and the legacy IHS Polk business. You know, there's a tremendous amount of data just in that B2B business that's never gotten pushed into the dealer community as strongly as it could.
There's market analysis and other things that we know we can distribute through the Automotive Mastermind platform. We have a couple of products in the queue right now that'll be, you know, connected into Automotive Mastermind and distributed out to that. Then same with CARFAX. You know, that same data that we're talking about that dealers are interested in can flow through that as well. As soon as we establish that and get that momentum built, we'll start pushing it through those other channels.
For CARFAX, the white space opportunity in the U.S. is really huge. We have a lot of dealers that maybe use only one or one and a half of our products. There are many more products that we have to offer those dealers, and we want to get them fully committed, have them become those lifetime dealers that we spoke of. We've already gotten 1,600 dealers, but there's a big runway of growth opportunity to get the large base of dealers here in the U.S. to get onto more products that we have to offer them.
Can I have One Mobility?
What's that?
You wanna talk about One Mobility synergies or?
Yeah, I'm happy to. I mean, you know, we are bringing 5 businesses together. I talked about it in the presentation. You know, it's exciting to see, you know, where we had, you know, 5 teams doing very similar work, where we're able to kind of bring that together, and, you know, really streamline what we're doing. We're also able, you know, as we pull our data assets and some of the other assets together, see where the different parts of the business can use the assets from the other parts of the business. You know, and we're seeing it both ways. I commented to somebody that there's a conference room outside my office.
I saw three or four people from Automotive Mastermind, three or four people from CARFAX coming out of it, three weeks ago, and they were just so excited about the stuff they were gonna be able to do together. You know, Mastermind knowing that consumer so well, CARFAX knowing that VIN so well, and being able to kind of bring those assets to each other is really a great thing, so.
Thank you.
We're just gonna hand it back to Bill Eager for some closing remarks.
I promise to keep it brief. I know I'm between us and lunch and us and the demo stands. I did want to mention, we've had a number of us up here today, but we have our entire leadership team here today. They're here in the front row. I really want to encourage everyone to, you know, get to know them. It's been great. We've been working together the last 6 months and pulling this together, some of us for 20 years, some of us for 6 months. It really has been amazing. I want to leave you with just 1 parting thought outside of thank you. Thank you for your interest in our business. Thank you for the questions. We do have demo stations set up outside.
We want you to get to know our products. We want you to get to know our people. I started off today with, you know, a comment on three things that I wanted you to take away from today, and I'll end on them as well. First, the amazing, enormous market, that $8 trillion automotive market that's going through massive change and creating massive amounts of demand for data. Two, our unmatched assets, and I hope today you started to get a feel for them, and over time you'll learn them more and more. Three, the clear opportunity. I think we have the right team, we have the right strategy, we've put together the right assets, and we're gonna go after that opportunity. Thank you for listening to our story today.
We appreciate it. We'll be around for the next hour or two for you to get your questions answered and see our products. Once again, thank you for joining us today. Take care.