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Morgan Stanley’s Technology, Media & Telecom Conference 2024

Mar 6, 2024

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

All right, perfect. So, it's 8:45 A.M., so, let's get started here. Welcome to day three of the TMT conference. My name is Erik Woodring. I lead the hardware coverage here at Morgan Stanley. I'm delighted to be joined by Seagate CFO Gianluca Romano. You've been a mainstay at this conference for a number of years, so, thank you for joining us today.

Gianluca Romano
EVP and CFO, Seagate Technology

Thank you, Erik.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

But before we start, the quick disclosure that you're all used to, please see the Morgan Stanley Research Disclosure website at www.morganstanley.com/researchdisclosures for important disclosures. If you have any questions, please reach out to your Morgan Stanley sales representative. So with that, why don't we start at the top, focus on kind of what has happened since earnings. It's been about five weeks since you reported December quarter earnings. You got into 6% revenue sequential revenue growth in the March quarter. You know, you talked about a lot of that coming from the big US cloud customers. We're two-thirds of the way through the quarter. So just how is the quarter playing out relative to your expectations, and have any of the underlying drivers of March quarter performance changed?

Gianluca Romano
EVP and CFO, Seagate Technology

Thank you, Erik. Before I answer, let me remind everyone that I will be making a forward-looking statement today, and you can learn more about the risks associated with those statements on our website. Yeah, the quarter is coming out as we expected. So now we said during our earnings release, we have increased demand in the nearline space, in particular in this quarter from the cloud customers. So now we have confidence in our midpoint of the guidance that also, as you know, imply a good improvement in our gross margin sequentially from the December quarter that was already a good upside from the prior quarter. So we are finally putting together a certain number of quarters of improvement in terms of revenue and profitability.

We also said there's an earnings release now, and I'm still confident today that we will see another improvement in the next quarter. So again, sequentially, finally, the business is improving, sequentially. And in terms of profitability, you know, it's not only the mix. It is also, you know, the pricing actions that we have taken and the cost actions that we have taken many quarters ago and that finally have been reflected in the financial statements. Now, if I look a year ago, the March quarter a year ago, I think our gross margin was in the 19%. And right now, if you look how we guided, this means, you know, 6%-7% higher.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Mm-hmm.

Gianluca Romano
EVP and CFO, Seagate Technology

In just, you know, few quarters. A good part of that is coming from the cost action, but the other good part is coming from the pricing actions that we have taken and that we are continuing to take. So this quarter, the improvement sequentially is mainly coming from pricing and mix. As you know, the March quarter is seasonally low for some segments like video and image application or the legacy part. So the increase in nearline is not only offsetting the seasonal decline for those segments but is also adding, you know, another about $100 million. This is what we guided as a midpoint of our guidance, sequential improvement. So it's a fairly strong quarter, but as I said, we expect next quarter to be even stronger.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Right. Okay.

Gianluca Romano
EVP and CFO, Seagate Technology

On the HAMR side, we are making good progress with our HAMR. Now we discussed in the past, we have one major qualification with the cloud customer, and we have a few other HAMR outside the cloud segment. With the cloud customers, we are starting this month what should be our last batch of drives going to test. And usually, these tests last between six and eight weeks. So we are almost to the end. In the non-cloud space, HAMR is a little bit shorter. So I think we will have one of our top customers, you know, not in the cloud space, of course, but outside the cloud space, that could be qualified in the next week or two.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Okay.

Gianluca Romano
EVP and CFO, Seagate Technology

So, so good progress, good confidence in the technology. Now, based on those timings, we will have ample time during the June quarter to ship, you know, a high volume of, of HAMR units.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Okay. Perfect. So we'll dig into all of that. Just to maybe final double-click in terms of the margin side of things, you know, you had guided, as you alluded to, kinda 6-7 points of gross margin expansion year-over-year in March. You had $50 million of, or you told us about $50 million of underutilization charges. Anything different as you sit here today about that thought process behind underutilization or gross margins, that trajectory in March?

Gianluca Romano
EVP and CFO, Seagate Technology

No, I think, you know, well, I would say linearity this quarter has been a little bit better than what we were expecting, but we still think, you know, the midpoint of the guidance is where we will land.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Okay.

Gianluca Romano
EVP and CFO, Seagate Technology

Profitability, you know, the pricing actions that we are putting in place are coming out as we were expecting also. So I think, you know, gross margin, operating margin, and EPS are coming out, you know, close to the midpoint or at the midpoint. We will know better, you know, in three or four weeks. But so far, this is. I think we guided in the right level.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Okay. Perfect. So let's maybe focus on some of the big themes. We'll obviously get to HAMR, but if we maybe just start with your major cloud customers. Obviously, you went through a number of quarters of sequential declines and challenges as they'd built up inventory. You've talked about that inventory correction being done, obviously, an important step to the recovery that you're alluding to. You've also, however, framed the recovery as, call it, gradual or moderate. And so can you maybe talk to us after such a kind of steep decline, you know, why what are the headwinds or what are the different factors that would get you to kinda qualify the recovery as gradual and not steeper? What are the most significant headwinds kind of offsetting that cleaner inventory dynamic?

Yeah, now, there are a few items. I would say where we are recovering is mainly in the cloud space, you know, nearline and cloud in particular, not only U.S., but now we see a little bit stronger demand even outside U.S., mainly in China. However, now, the other segment and China in general is still very depressed. So to have a full recovery, you need to have all the segments, all the region, coming, you know, back to a strong demand as it was before the downcycle. Right now, we still see, part of that demand to come back, outside U.S. So it will take a little bit of time. And we also need to understand better when this increase in CAPEX from our cloud customers will be more focused on storage.

Mm-hmm.

Gianluca Romano
EVP and CFO, Seagate Technology

Maybe less focused on preparing the infrastructure for AI. So it's a matter of time. Now, AI will help to generate more and more data. That data will be stored mainly in the cloud but also, you know, on-prem. And all those data will be stored on hard disk. But exactly the timing of when that will happen is still a little bit unclear.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Okay.

Gianluca Romano
EVP and CFO, Seagate Technology

So we are a little bit maybe prudent with our forecast on the recovery. But right now, this is the visibility that we have. But it's still, now, it's still a good recovery, especially when you consider the difference in the cost structure.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Mm-hmm.

Gianluca Romano
EVP and CFO, Seagate Technology

The different pricing level.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Yep.

Gianluca Romano
EVP and CFO, Seagate Technology

Now, even at lower revenue, we can generate a very good profitability.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Yep. Okay. Perfect. And then maybe just double-clicking on China. Obviously, a lot of moving pieces in that market, whether it's macro or even micro across cloud, VIA, enterprise, legacy. Can you just maybe walk us through the visibility you have into China, again, just beyond the March quarter and some of those moving pieces, how we might need to think about the moving pieces in China beyond just March?

Gianluca Romano
EVP and CFO, Seagate Technology

Yeah. So the cloud space is actually getting stronger. So, you know, if you look at our customer like, you know, Alibaba, Tencent, so ByteDance and Baidu are actually increasing demand. So this is a very good sign. And this is a contribution to the overall cloud improvement. The other segments, they are not improving too much. Video and image application is fairly flat at this point, and March quarter is seasonally low, so we also will see a decline in the current quarter, but then will improve through the rest of the calendar year. But in general, I would say China is still fairly weak with the exception of the cloud space. Now, the, you know, the China government looks like, you know, they are trying to stimulate the economy as they can.

It will take time, and it's difficult right now to forecast how much of that incentive will really result in an increase in the storage business.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Right.

Gianluca Romano
EVP and CFO, Seagate Technology

It will happen, but I would say this is part of our view of the recovery that is not a big jump but is more gradual recovery because we think that part of the world, you know, will take a little bit of time to come back to the level of demand that we had before the downcycle.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Right. Okay, and maybe just to put some numbers around this. I know on a prior earnings call, you had been asked about reaching 100 exabytes of nearline capacity shipments. By the end of this calendar year, you did about 65 exabytes in the end of last calendar year, 2023. You know, what, how do you think about that ramp? How do you see the shape of the nearline recovery progressing toward that kind of vantage point at the end of calendar 2025?

Gianluca Romano
EVP and CFO, Seagate Technology

Yeah, 100 exabyte is a big number. So we are improving quarter after quarter. We did not guide, you know, the volume, you know, for the next three or four quarters. So 100 exabyte, you know, right now seems to be a fairly high number for this calendar year. But what I think is every quarter will be a little bit higher. And now, if it's not at the end of this calendar year, we'll probably be in the first part of the next calendar year. But again, now, the recovery could be a little bit stronger than what we think today. Now, depends what happened in Asia.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Yeah. And I wanna just to go back to the comment that you made about cloud CAPEX and AI and the difference in, you know, kind of maybe wallet share within that dollar of cloud CAPEX budget, every incremental dollar. You know, historically, there is a very close relationship, obviously, between your business and cloud CAPEX. Is there any insight that you have into kinda how long this trend will or might last until we see a bit of a mean reversion back to, you know, the true investments in traditional infrastructure that would obviously benefit someone like yourself?

Gianluca Romano
EVP and CFO, Seagate Technology

I think it's timing. But first of all, now, cloud demand is growing.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Mm-hmm.

Gianluca Romano
EVP and CFO, Seagate Technology

So that increase in CAPEX is actually resulting in increasing demand for storage. So that's, that's already good news. But I would say the better news is those big customers are preparing their infrastructure for, you know, the AI application and for other applications that will generate a lot of data. So we are, let's say, not at the front of this spending. We are more at the end of this spending when the application is actually working, is actually used by people, companies, government. When everyone will start using those applications, that is when data is created. Right now, the focus is on preparing the infrastructure so that companies and government and everyone of us will be able to use AI.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Mm-hmm. Mm-hmm.

Gianluca Romano
EVP and CFO, Seagate Technology

In a way that AI generates something that has a value that, you know, for a person can be a new video or for a company can be a new manufacturing flow, for a government can be, you know, a smart city. All those things will have a big value and will be stored, and they will be stored in hard disk.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Okay. Let's turn to pricing. Very hot conversation with investors today. You know, we have seen some slowing of those deflationary pressures in pricing. You've taken pricing actions with your customers, obviously. If we just set aside the HAMR dynamic for a moment, you know, how do we think about the sustainability of the pricing actions that you've been taking? And if you can kind of weave into that both any pushback, any areas of pushback that you've been getting, and then obviously, build-to-order is something that you've talked about recently. How is that contributing, again, sustainability to this pricing dynamic?

Gianluca Romano
EVP and CFO, Seagate Technology

Well, I would say in theory, it's more difficult to raise price when demand is low than when demand is starting to grow. So I would say, we did a very good effort in the last several quarters to start increasing pricing when the demand was not so strong. Now, demand is getting stronger, especially, you know, in the nearline space. So we want to continue to have some price increase, quarter after quarter. What we have done, you know, our strategy was not to have a major increase in one quarter but to increase, you know, a few points every quarter so that the impact to our customer is not huge and is fairly predictable. So now, we have done that for more than a year at this point. You know, we were discussing before about the gross margin improvement.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Mm-hmm.

Gianluca Romano
EVP and CFO, Seagate Technology

Big part of that is coming from that pricing action. So now, there is no reason why we should stop right now. Now, I think, demand is getting a little bit stronger, and I think, now, the industry is aligned in getting better profitability. Now, profitability is improving but is not at all at the level that it should be for a very high-tech industry like, like, like hard disk. So I think we will continue with our actions. The build-to-order is also very important. When, now, when we have more predictable volume, then we can better plan our manufacturing. We can get better results from the cost side of the equation. But still, this is, this is not, taking out the focus from, from the pricing action.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Right. And something you mentioned, that I think is important is just when you talk about kinda the level of industry profitability today, historically, you've talked about, you know, working with partners to, to make sure that this industry stays healthy. You know, would you characterize, you know, would you say we're entering a new period where market participants are acting more rationally simply because of that profitability dynamic and, and wanting to make sure that things get healthier beyond here? Is that a fair way of characterizing the industry?

Gianluca Romano
EVP and CFO, Seagate Technology

In my opinion, now, the industry changed more than two years ago. I would say even before this downcycle. The industry was focusing much more on profitability than try to gain a few points of market share. Now, you can see that, during the, you know, second part of 2020 or calendar 2021, now, you, you saw a major improvement in, in gross margin and profitability in general, not only for Seagate but in general for the industry. So there was already a change in, in the focus from, from the industry. Then the downcycle, now, happened a little bit in an unexpected way, unexpected time. So that, that means the industry had inventory, and we had to move that inventory. So I think maybe for a couple of quarters, there was a little bit of impact on pricing.

But as soon as that extra inventory was depleted, the industry went back into, you know, a fairly consistent price increase. And it started more than a year ago. And you can see improvement from, you know, from Seagate and from our competitors in terms of profitability, fairly consistent quarter after quarter. Of course, even the cost actions are important to drive that improvement. But I would say the industry has changed the focus compared to what was maybe five years ago or before the major consolidation and, you know, maybe different opinion on what should be the right level of market share for the different companies.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Okay. Just to quickly kind of touch upon the ramp that you've alluded to and maybe related to production, if we look back in time, I think it was 100 and roughly 165 exabytes shipped quarterly was kind of peak production capacity or peak capacity. What kind of capacity do you have today from a production standpoint? And at what point is there where, you know, you have to start to requalify lines and hire more people? And how long does that take? And ultimately, I'm kind of getting at, is there any risk of kind of supply shortages, as we look out, again, beyond just the quarter here?

Gianluca Romano
EVP and CFO, Seagate Technology

Right now, we have about 125 exabytes that we could produce. The difference between the 165 and the 125, there are two major differences. One is there are some equipment that we have put offline.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Mm-hmm.

Gianluca Romano
EVP and CFO, Seagate Technology

We still have those equipment, so possibly we can put them back online and, you know, increase capacity. But we also have, unfortunately, we also reduced our workforce.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Mm-hmm.

Gianluca Romano
EVP and CFO, Seagate Technology

Now, by maybe 15,000 people in the last two years. So if we need to go back to the prior level of capacity, we will need to hire not the same number of people but, you know, a few thousand, and that takes time. So I would say we can go quickly to the 125 exabyte per quarter. Above that, we'll take a little bit of time.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Mm-hmm.

Gianluca Romano
EVP and CFO, Seagate Technology

It's still possible, but we'll take a little bit of time. Of course, depend also from the mix. So now, when I say 125 or 165, then depend exactly what we have to build could be a little bit higher or lower but that more or less in that, in that range. So again, depend how the market will evolve. Now, based on our expectation, we said we expect a CAGR of about 25% for the next three to five years. So you can calculate more or less when we will be at full capacity with the current capacity available and when we could be at full capacity even going back to the prior level.

I would say, you know, so far, the cloud space is coming back fairly strongly, but we still need to wait for the Asia part to recover before we eventually go into that discussion on when and how to increase capacity.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Okay.

Gianluca Romano
EVP and CFO, Seagate Technology

I would say for now, we have enough.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Okay. So let's shift to everybody's favorite topic, which is HAMR, obviously. You've said publicly you expect to ship about 1 million units in the first half of 2024 predominantly with one customer. You know, we've talked about expecting to have the majority of U.S. cloud major cloud players qualified by calendar year-end. Can you just talk about where we are in that qualification process and then how long it takes to go from qualification to revenue generation and therefore the visibility that you have into the HAMR ramp?

Gianluca Romano
EVP and CFO, Seagate Technology

Yeah. Usually, you know, to qualify even today with a PMR drive, it takes at least six months. Now and today, we are actually running qualification in parallel between our last PMR drive that is a 24 TB or 28 TB in the SMR version and our HAMR drive. So we are doing a lot of qualification, that is taking a lot of our resources. So usually, it's six months. I would say HAMR is a little bit longer. I would say long now, in the longer term, the qualification time will be the same. But when you have a new technology, of course, we expect customer to take a little bit longer to do an extra test, an extra call to be sure before starting to buy, you know, that level of units that, you know, you were talking about.

The focus in this calendar year is to qualify a certain number of major customers, you know, in the cloud space, in the enterprise OEM space.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Mm-hmm.

Gianluca Romano
EVP and CFO, Seagate Technology

But that is the focus more than ramping high volume. Now, the main focus is, "Let's create demand." To create demand, you need to have a certain number of big customers qualified. Otherwise, they cannot order even if they would like to order, but they can't. So that's the focus for the calendar 2024. Calendar 2025 is where we expect to ramp much higher volume of HAMR. And at that point, I think supply-demand now, let's see what happened with the supply-demand balance at this point. I think demand will be very strong.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Mm-hmm.

Gianluca Romano
EVP and CFO, Seagate Technology

Let's see how much we can really ramp. That should help with the pricing, should help with the overall profitability of a specific product.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Okay. Let's talk about maybe the margin side or the price and cost side of the HAMR drives because, you know, obviously, there's a clear TCO benefit for your customers. But how do we think about, for you, the bill of materials of a HAMR drive, of a, you know, a 3-terabyte per disk HAMR drive versus a low 20-terabyte, say, PMR drive? You know, you've talked about leveraging the common platform. What incremental components, processes go into HAMR? And how does that, how should we then think about the bill of materials and kind of the cost associated with HAMR relative to PMR? Like, is the BOM 10%-20% more expensive? How should we think about that?

Gianluca Romano
EVP and CFO, Seagate Technology

Yeah. We have never quantified.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

I tried.

Gianluca Romano
EVP and CFO, Seagate Technology

Exactly the cost because, of course, we don't we don't want to say exactly what is the cost of a of an HAMR drive. But what we said is the bill of material is very similar, in the sense that a PMR drive, 20-TB, and an HAMR drive, 30-TB, or even 40-TB, will have the same number of disks and the same number of heads.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Mm-hmm.

Gianluca Romano
EVP and CFO, Seagate Technology

The platform in general is very similar. Now, Dave, I think, spent some time during last earnings release to explain, you know, the commonality between our current 24-TB drive and HAMR that HAMR is not only the 30-TB but will be the same for the 40-TB and the 50-TB. So, there are some extra costs on HAMR, of course. Now, one is the laser. We also announced at our last earnings release that now we can produce our own laser. That will be, you know, a good improvement from a cost side. And then the substrate for the media is still a glass substrate similar to what we use today but a little bit more expensive. Those are the major differences. So overall, I would say the important for us is to go through the manufacturing learning curve.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Mm-hmm.

Gianluca Romano
EVP and CFO, Seagate Technology

So that we bring this product to a mature, level fairly quickly. And when the yield are the same, now, the difference in cost will be not, not huge.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Right. And then just in the near term in terms of extra costs maybe associated with yields or, you know, is there a way that you can help us think about what some of those extra costs might be near term that eventually flush out of this system as you ramp capacity and production?

Gianluca Romano
EVP and CFO, Seagate Technology

Yeah. Now, as I said before, I think we will ramp high volume mainly in the calendar 2025. So possibly, this calendar year, now, the HAMR cost will still not be optimized just because the volume will not be huge. However, the impact to the financial statement of that not fully optimized drive.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Mm-hmm.

Gianluca Romano
EVP and CFO, Seagate Technology

Is not huge because the volume is not enormous. So again, you will see a major benefit from HAMR. More and more we ramp, and bigger will be the benefit. It will take some time. I think our profitability will increase and will improve every quarter. But you will see a major improvement in the calendar 2025 compared to, you know, the current calendar 2024.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Okay.

Gianluca Romano
EVP and CFO, Seagate Technology

This will be true for everyone that will move to HAMR. Now, they need to go through the qual. They need to go through the manufacturing learning curve. They need to go through the ramp. All those things have cost. But despite those costs that we already have, and as I said, we are also qualifying a CMR drive. So we are doing all those things in parallel. Despite all this, our margin is strongly improving.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Mm-hmm. Mm-hmm.

Gianluca Romano
EVP and CFO, Seagate Technology

So I would say this is why I'm confident it will continue to improve, some because of pricing and some because those additional costs will go away.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

And how do we think about pricing for HAMR drives? Meaning, again, we talked about the TCO benefit your customers get. You know, how do we think about maybe the deflationary pressure on price per exabyte, in regards to HAMR? Because obviously, that can mean a lot for margins, but maybe you share some of those profits with your customers. Obviously, you have early customers where you might give discounts. So just holistically, how should we be thinking about the pricing trends for HAMR? Just standalone.

Gianluca Romano
EVP and CFO, Seagate Technology

Well, my opinion is, the TCO for customers is huge, even with no price decline. Now, if you think about building a new data center and you can choose between a 20 TB or a 40 TB, now, your overall cost outside the storage, you know, is basically us. You can have the same EB in half of the space with half of the power consumption.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Mm-hmm. Mm-hmm.

Gianluca Romano
EVP and CFO, Seagate Technology

And half of the people. So there are a lot of costs that even if, you know, the pure price per terabyte in terms of storage remains the same, customer will have a major, major cost reduction. Or if you have already a data center and you replace a 20-terabyte drive with 40-terabyte drives, your overall cost of the infrastructure remains the same. Now, you don't need more people. You don't need more space. You don't need more power. But you have double the exabyte.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Mm-hmm.

Gianluca Romano
EVP and CFO, Seagate Technology

So your revenue will double from that location. So it is an enormous opportunity for our customers even without considering, you know, a reduction in pricing. The reason why we want to qualify, you know, more customers is because we need to create a certain level of demand that, you know, is aligned to our supply. And that is the way that you keep the pricing, you know, strong as we have today with the CMR product. And, you know, and as I said, it's not that we consider our pricing today as our, you know, high level. We think it's just we are in a phase of increasing pricing, and we'll continue to do it.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Okay. You know, something that has been important if we move kind of towards the cost side of this business is you've talked about reaching 30% gross margins with 20% less revenue versus the prior peak cycle. My questions are twofold. One is, how does HAMR impact that view? And the second is, how has your cost structure kind of structurally changed? How should we think about those two impacting, you know, the path back to 30%-33% target range?

Gianluca Romano
EVP and CFO, Seagate Technology

Yeah. HAMR will be accretive to that target, will be accretive to any quarter where we ship a good volume of HAMR. So it's, now, it will be our top product. This is, why we want to use HAMR not only for the cloud space but, you know, in future, we want to use HAMR technology for all the enterprise OEM space and for the rest of the mass capacity. So we think, you know, basically, every drive above 16 or 20 TB for us should be built using HAMR technology.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Mm-hmm.

Gianluca Romano
EVP and CFO, Seagate Technology

Because that is the drive that give us the best opportunity to improve profitability. So when we gave that, you know, 30%-33% range in terms of profitability, that was not considering the impact of the positive impact of HAMR. So we need to, you know, get some time so that we can qualify those, you know, new customers, and we can ramp high volume.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Mm-hmm.

Gianluca Romano
EVP and CFO, Seagate Technology

But, the high volume of HAMR will be accretive to that range that you mentioned.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Okay. And then just help us think through the relationship between margins and free cash flow conversion. Obviously, you've talked about improving margins. Is that how we should kind of think about the directionality and the ramp of free cash flow as well for you guys? Are there any more one-off actions that you need to take as we look forward? Help us walk through that.

Gianluca Romano
EVP and CFO, Seagate Technology

Oh, no. We are very pleased with our Free Cash Flow, you know, how we manage Free Cash Flow through the entire down cycle. Every quarter, we were able to generate positive Free Cash Flow. I think this is a competitive advantage that we have demonstrated through the, you know, entire seven quarters of down cycle.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Mm-hmm. Mm-hmm.

Gianluca Romano
EVP and CFO, Seagate Technology

So we will continue to generate positive free cash flow. For us, dividend is extremely important. So we have protected our dividend through all the down cycle. And of course, we will continue to focus on the dividend. We also want to focus on reducing a little bit our debt level.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Okay.

Gianluca Romano
EVP and CFO, Seagate Technology

So when Free Cash Flow will be, you know, above the dividend level, we will probably use part of that Free Cash Flow to reduce our debt. And when we arrive at the right level of debt, we will restart doing share buyback. So we have not changed at all our capital allocation strategy. Everything has to happen at the right time. So at the right time, we will go back and do exactly what we were doing before the down cycle. That was a very strong shareholder return.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Mm-hmm. And as we think about that reduction of debt, is there a certain target? Is it an absolute level of debt? Is it a certain leverage ratio that you're trying to get back to? How should we all kind of think about that?

Gianluca Romano
EVP and CFO, Seagate Technology

I'll say the first step will be probably to reduce debt to about $5 billion. Now, we enter the down cycle with $6.2 billion. And that has been proven to be too high. And during the down cycle, we reduce that debt to $5.7 billion. Possibly still it will be too high. So I would like to go back down to about $5 billion now.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Mm-hmm.

Gianluca Romano
EVP and CFO, Seagate Technology

Of course, then depend at that point how much higher revenue will be, how much stronger EBITDA will be. We can consider if that is the right level or if we want to be even more prudent and reduce it a little bit more. But I would say that first step is probably around $5 billion.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Okay, you know, and with the remaining time we have, I wanna kind of touch on comments you made earlier and kind of the long-term drivers of this industry. You know, you mentioned, we talked about AI and the impact on creating data eventually and the need to obviously invest in HDDs. You know, do you view AI as almost like a rising tide, this all boats type of dynamic where there's a benefit to HDDs, there's a benefit to Flash, or like, you know, the debate in the market is you might need more warm and hot storage versus cold storage? How does Seagate think about that dynamic again when it comes to these kind of new future workloads?

Gianluca Romano
EVP and CFO, Seagate Technology

Oh, we think those new applications are a benefit for everyone, you know, everyone that is in the space. So of course, it's a good benefit for companies that are producing GPUs. It's a good benefit for companies that participate into the generative part of AI, you know, the creation of something new. You don't need a hard disk. You need other components. You need Flash. You need GPU. You need DRAM. You need many other components. That is to generate something new.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Mm-hmm.

Gianluca Romano
EVP and CFO, Seagate Technology

To store what you have created, you need hard disk.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Mm-hmm. Mm-hmm.

Gianluca Romano
EVP and CFO, Seagate Technology

So there are different phases, but it's a benefit for everyone. So, we are in the second phase. We are in the storage phase, the, you know, the pure storage phase. So that will happen a little bit later and will be an incremental benefit to the recovery of the business that we are starting to see right now.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Right. Okay. Perfect. And then, you know, bigger picture, you know, we talk a lot about areal density and the gains that you can get from that. You know, you're just at the start of qual of the 30-terabyte HAMR ramp. We've talked about getting up to 50.

Gianluca Romano
EVP and CFO, Seagate Technology

Yeah.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Do you believe that the kind of gains that you can make in areal density continue to give HDDs this sustained advantage over Flash and SSD in the data center? Or is there anything else that the disk drive industry needs to do as a whole to maybe fend off that potential disruption?

Gianluca Romano
EVP and CFO, Seagate Technology

Absolutely. Now, if you look at the cost per terabyte on the hard disk side, especially, you know, if you have HAMR, now, you have huge opportunities because the bill of material between a 30-TB, a 40-TB, a 50-TB, and future even higher capacity is exactly the same. And I think with the time, we will become even more efficient in manufacturing.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Mm-hmm. Mm-hmm.

Gianluca Romano
EVP and CFO, Seagate Technology

But at least, you know, will be the same unit cost for a much higher capacity. So the cost per terabyte will decline a lot. I think on the NAND space is more difficult because the majority of the cost reduction in NAND already happened when NAND moved from planar to vertical. And then, you know, fourth generation was 32 layers and then 64 and then 96. The more you progress, the less is the benefit in terms of more gigabyte per wafer, so in terms of cost reduction. So the cost curve is very different. The NAND cost curve declined a lot maybe, you know, 7-8 years ago, and now is slowing.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Mm-hmm.

Gianluca Romano
EVP and CFO, Seagate Technology

Slowing down. HAMR's just starting now. So it's different time, different cost curve. So I think, hard disk will be even more competitive than what it has been in the last three or four years.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Perfect. That's a great place to end. So, Gianluca, thank you very much for coming today.

Gianluca Romano
EVP and CFO, Seagate Technology

Okay. Thank you.

Erik Woodring
Executive Director, Equity Research, Morgan Stanley

Thank you.

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