Good afternoon. Thank you for joining Atlassian's Earnings Conference Call for the Q4 of Fiscal Year 2021. As a reminder, this conference call is being recorded and will be available for replay from the Investor Relations section of Atlassian's website Following this call, I will now hand the call over to Martin Lam, Atlassian's Head of Investor Relations. Sir, please go ahead.
Good afternoon and welcome to Atlassian's 4th quarter of fiscal year 2021 earnings Thank you for joining us today. On the call today, we have Atlassian's Co Founder and Co CEO, Mike Cannon Brookes and our Chief Financial Officer, James Bier. Earlier today, we issued a shareholder letter and press release with our financial results and commentary for our Q4 and full fiscal year 2021. The shareholder letter is available on Atlassian's Work Life blog and the Investor Relations section of our website, where you will also find then spend the remainder of time on Q and A. This call will include forward looking statements.
Forward looking statements involve known and unknown uncertainties and other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward looking statements. We should not rely upon forward looking statements as predictions of future events. Forward looking statements represent our management's beliefs and assumptions only as of the date such statements are made, and we assume no obligation to is included in filings we make with the Securities and Exchange Commission from time to time, including the sections entitled Risk Factors in our most recent Form 20 F and Quarterly Form 6 ks. During today's call, we will also discuss non IFRS financial measures. These non IFRS financial measures are in addition to and are not a substitute for or superior to measures of financial The reconciliation between IFRS and non IFRS financial measures With that, I'll turn the call over to Mike for opening remarks.
Thanks for joining the call today everyone, wherever you are in the world. Scott's out on holiday, so it'll be just James and I taking your questions today. We're in lockdown here in Australia, so I hope you and your loved ones are safe wherever you are. As you've already read in our shareholder letter, our Q4 Was a ripper of a quarter as we say down here. We added over 23,000 net new customers.
We generated revenue of $560,000,000 up 30% year over year. Importantly, we grew subscription revenue 50% year over year with cloud revenue up 47% year over year. And our cloud migration momentum continues to build. Our strong Q4 caps off another year that we're incredibly proud of. We entered FY 2021 staring down headwinds and we exited stronger than ever before.
I'm proud of our resilience And our ability to execute during a difficult year. We've continued to deliver innovation to technical and non technical teams, building new products and new capabilities On top of our world class cloud platform, we surged past 200,000 customers $2,000,000,000 in revenue. We followed through on what we said that we would do. We played offense. We've added more than 1500 Atlassians to our team.
And we'll continue to play offense into FY 2022 and beyond. We still have a lot of work to do, But the opportunities in front of Atlassian has never been greater, and we're keen to seize those opportunities. Before we move to Q and A, I want to take a moment to thank the thousands of Atlassian around the world whose resilience, Passion and commitment drive the innovation that we continue to deliver to our customers every day, every month and every quarter. With that, I'll pass to the operator to your questions.
Your first Question comes from the line of David Hynes from Canaccord. Your line is now open.
Hey, guys. This is Luke on for DJ.
Thanks for taking the question. So I just had a quick one. I guess product oriented, thinking about your ITSM capabilities, that whole solution set has Been considerably bolstered over the last couple of years, starting with Jira Service Desk and adding incremental Functionality with Opsgenie for incident management, Mineville, for asset management, Confluence, You know, Solve's knowledge management. It feels like a really full complete solution at this point, which begs
the question, do you feel like there are other areas there
That would still be logical additions to become part of the platform? Thanks.
Thanks. Ma'am, I can take that one. Look, we are extremely uniquely positioned in ITSM. We see that positioning resonating with customers every single day. As Companies are increasingly blending the line between their software folk and their ops folk, between dev and IT, however you say it.
We have A single unified pane of glass, as we say, in JSM and then extending to the whole Atlassian family. I think we've been very thoughtful and consistent in how we've grown that from 2, 3 years ago when we said we were doubling down on the And then almost every quarter or 6 months since then, you've seen a steady drumbeat of improvements As we've continued to build capabilities and go after the opportunities that existed, we're still going to keep doing We believe in the opportunities in the broader IT space very deeply. We think we're the only company that can address those unique The requirements that those companies had in the future from 50 person companies all the way up to 500,000 person companies, we're very unique in our breadth And Span there, and you see it turning up in the results. So I guess I don't have a concrete answer other than we deeply believe in the opportunity In front of us in that area and our uniqueness and position and it's I think it's showing in the resonance we're getting with customers.
Thank you. Your next question comes from the line of Keith Weiss from Morgan Stanley. Your line is now open.
Great quarter guys and a really Fantastic. And to the fiscal year, it really seems like something has catalyzed or something has shifted over the past two quarters. You talked in the letter about the 70% acceleration of large customers coming over to cloud. Prior, you guys were a little bit more cautious on the pace of that transition. 23,000 customer adds is just an eye popping number compared to like the 8,000 you did a year ago.
Is there something in particular point in the momentum on the cloud strategy and just like overall customer additions?
Yes. Hi, Keith. That's look, I think we're in a great position across the board. And we continue to take our long term Thoughts in mind. If you think about the last year, in such a maelstrom, boneheaded moves are really easy to make.
And we've kept our heads. We've been very sensible about how we have made decisions throughout this last 12 to 18 months And continue to focus on the long term and focus on our customers. And so the strength that you are seeing Across the board in so many different areas comes from thousands of really smart, really thoughtful long term decisions that we've made That are continuing to drive the pace and progress of Atlassian and the value to the customers. I don't think anything particular has changed in the last 2 years in that philosophy and strategy, which I always say it's more important than individual decisions. You can certainly point to things like free, which Which has significantly expanded our funnel and ability to grow the customer number in various ways.
You can point to the continued integration of Trello. You yourself have probably asked the whole series of Trello questions over the 4 years and our answers have been very consistent and very much the same and that is 4 years worth of work From the Trello team and the all the parts of the last year and bringing that in continue to make it part of the family. That continues to pay off As does our broader shift in migration to the cloud, which gives us a lot of fantastic capabilities All those customers, right, on top of our platform and all the other things that cloud brings us. So I don't have a singular shift. I don't think there's any individual thing that's changed.
I think it's our 20 years of Alaskan history and making long term decisions and continue to execute it at a very, very high level against those decisions that is That continues.
Thank you. Your next question comes from the line of Rob Oliver from Baird. Your line is now open.
Great. Thanks guys for taking my question. Appreciate it. Mike, I've got one for you. Just I You quoted Randall Ward from Appfire in the investor letter.
And I think It strikes me one of the things we're seeing playing out for you guys is like the very methodical investments you've made in both the partner network And those are build outs on your platform. Now you're up to over 700. Just wondered if we can just get an update on your philosophy there as that seems to me To be contributing nicely to the kind of early success you're having here in enterprise, if I understand that right. And I might squeeze in one for James at the same time just to say that you guys had set out some fairly conservative targets or at least they seem so to investors Around server customers and migration of businesses up through FY2023 and given the success you guys are having right now, whether there is any thought of recontinuing those targets. Thanks guys.
Hey, Rob. Look, Our channel marketplace continue to be extremely important pillars of the business going forward. They bring always have bring and continue to do so in the cloud unique capabilities to our customers that we can't bring, Right. And we really value them for that. They're in geographies, they're in industries, they're in parts of the world that we can't be.
And that continues to be the case In the cloud, broadly, you can see that's working. Again, in the shareholder letter, we said that our channel Partner sales are up over 300% year on year when you look at their cloud sales. So we've done a lot of work to Our channel partners understand the cloud. It's a big strength of the license business and that's resonating with their customers That are our shared customers and that's really working. Nothing different in the philosophy there.
We have to get our customers Through this migration journey and we have to get the channel and our partners through the migration journey. So we do a lot of that. They're driving The cloud migration, but also cloud in general. Obviously, from the point of view of the technology partners in the marketplace, We continue to have great progress with Forge in terms of allowing Both our customers and our partners to build and extend Atlassian products, which has always been a hallmark of our philosophy. We've always been highly extensible belief in customers' ability to extend our products.
Forge is a way to do that, that meets the Cloud, regulatory and compliance requirements that we've talked about that are incredibly challenging for SaaS businesses going forward and we're really taking an engineering Approach to that, 4 gels allows us to solve those problems, gives great security and peace of mind to the customers using those Extensions and Technologies, and we continue to improve that. As we've mentioned, it's more than 500 apps On the forged platform, both from third parties and customers and we expect that number to continue to grow. So No change in broad philosophy to your question around the partner ecosystem, but we continue to help them and they continue to help us On the long term migration journey, Deborah?
Rob, I'll jump in for the second part of your question, we're certainly pleased with the developing momentum that we have along the migrations timeline. Mike mentioned the statistic with regard to our partners increasing their migration, sales activity, The cloud orientation, you have 300% year over year. More broadly, we talked about a 2x Volume of migrations year over year. And then I think another important element of this is that quarter over quarter, Our larger customers, we saw so those were the 1,000 users plus. We saw them growing migration activity 70% quarter over quarter.
So clearly, with those facts demonstrating Nice momentum. We came into this process, what, a little less than a year ago with around 30,000 server customers. So, yes, we're pleased with the momentum. We've got plenty of work ahead of us. We have a ramp To execute on, we feel good about our ability to execute on that ramp.
But it is a little early to change our thinking around the Overall timetable that we've spoken about and that is that we would expect around half of those customers to be migrating in fiscals 23/24. And probably that would equate to something of the order of 2 thirds of the larger Migrating in that timetable. The other thing I would mention is we're pleased with the early pace The enterprise additions of our cloud products. And I think that will be another important element in terms of bringing more of these
Thank you, sir. Moving on, your next question comes from the line of Tyler Radke from Citi. Your line is now open.
Yes. Thanks for the question. You talked about your hiring plans in The letter and it seemed like on the R and D side, as you've historically been focused there, That's where the bulk majority of your investments are going. I was wondering if you could just kind of talk about both the R and D and sales and marketing side. I guess on R and D, What are you most focused on?
Is it cloud investments? I know you have kind of talked about introducing some new products In the collaborative work management space. And then on the Salesforce side, just how much importance is there Hiring sales reps to make these cloud transitions to be enterprise customers where things are more Thank you.
Hey, Tyler, I can take that one. Look, we've continued to say that the people are really important to us. We've been made quite clear in the shareholder letter As we did a year ago, we're going to continue to take opportunities on the front foot that we have, Continue to build our team. Again, a year ago, we said we'd be adding over 1,000 Atlassians. We ended up adding 1500, Which is a fantastic achievement in the year that we've had for our talent teams and everybody around the business that has continued to do that.
Again, more than a third I think more than a third of our staff at this stage haven't stepped into an office At this point, ever. So we've had some challenges. It's been an interesting year for hiring and we've done extremely well against that. Part of what we're seeing in the shareholder letter there is we're going to continue to do that in the year ahead. We see the opportunities in front of us haven't It's been greater and we're going to continue to play offense on that side of things and I expect this A lot of detail and questions around that.
You mentioned the R and D. For sure, that is an area that we will be Continuing to hire in, it's long been one of our hallmarks and the broader strategy of in the long term investing Heavily in R and D hasn't changed and we will continue to be doing that. We've been successful in hiring fantastic Engineering, design and product management staff all around the world and we'll continue to do that in the year ahead. On Hiring R and D and on sales and marketing before getting to the second half of your question. Team Anywhere is a big and important strategy that I think investors would do well to understand.
Our ability to hire staff all over the world To integrate them and to execute them into our culture is a big change in the last 12 to 18 months and I believe is an opportunity for us To both differentiate the company, but also to differentiate ourselves from Competitors out there and I believe it's starting to pay off. We have a lot to learn in this area, but that's it's really, really important. You see that in R and D, but we're also going to see it in sales and marketing in the other areas that you mentioned in. In terms of what R and D is focusing on, It's probably the same as it always has been. We have a fantastic set of products that have huge opportunities in front of them in our 3 major markets.
We've talked about Point A a little bit last quarter. We have 5 products in the Point A program at the moment that we are co developing with customers and collaborating on. All of them Are resonating very well at this stage in a whole series of different areas across our three markets. And so we will continue to invest in furthering those Our products and capabilities and our broader cloud platform, the enterprise aspects of the cloud platform all the way up to the Scale aspects of our cloud platform. What we are intending to trying what we are doing at a world class scale In our cloud platform is an extremely nontrivial effort.
And so there's a lot of R and D and engineering investment that goes into continuing to Maintain that platform and improve it day in, day out on behalf of the customers. Sales and marketing wise, Again, we've been very consistent to our strategy. We have a high velocity Sales and marketing model that I'm sure you're well familiar with. We are continuing to seize the opportunities that are in front of With our sales and marketing staff and that goes all the way from the marketing team and landing Thousands and thousands of customers every quarter up to our enterprise sales teams that work with our largest customers and continuing to deliver value to them In the largest customers in our customer base.
Thank you. Your next question comes from the line of Greg Moskowitz From Mizuho, your line is now open.
Okay. Thank you very much and congratulations on not only a terrific quarter, but what has also been a transformative year For Atlassian, so for I think one of the most impressive data points in my view was a significant acceleration in Cloud revenue 47% year over year versus 35% the prior quarter. Obviously, cloud is ratably recognized. But James, if you could speak to what drove This degree of acceleration that would be helpful. And then for Mike, just getting back to large customer cloud migrations up 70% quarter over quarter.
What, if anything, do you think has changed over the past 90 days to get large customers more comfortable with migrating that again might drive that sort of increase? Thank you.
Greg, I can take the first part of your question around the cloud revenue. Really pleased with The underlying performance of the business, I would point to 3 particular drivers. The premium additions that have been in the marketplace for a year or 2 now are proving to be very much popular with We continue to see a nice development in the proportion of the total Number of customers who are choosing the premium edition. And we're very much following a strategy we've talked about really for a long time now, and that is Very consistently adding new functionality, new capability to these additions. And as we do that, There's a greater and greater pool of our standard cloud customers and indeed others who are migrating over from a behind the firewall product.
There's an increasing attraction to those expanding capabilities of the premium offer. Now we're just getting going with the enterprise And I just think that this is another illustration of this long term strategy to have a full ladder, if you will, Really starting with free, then standard, premium and then enterprise edition. So that's an important strategy for us That I feel we're executing very well on. The second thing I'd point to is just the expansion of the number of users at our current customers. That continues to go very nicely, consistent obviously with the value that our customers are seeing in utilizing our cloud products.
And then I think the third thing I would point to is improving rates around churn. There are a few things going on here that I think are very much illustrative of the long term strategies that we have been What we are finding is that initially, 3 edition customers who then convert To a paid plan are stickier. We see the same thing for our customers who Choose the premium plans, and my expectation would be consistent with enterprise. We'll see how that plays out in the next year or And then perhaps not surprisingly, those who are migrating from behind the firewalls to the cloud offerings are also stickier. So you've got a few different drivers there.
In addition to the fact that for the last year, 18 months or so, we've had a
variety of specific initiatives where
we have used our understanding where we have used our understanding of the marketplace and the different dynamics as to usage of the cloud Products to be able to identify potential areas where we might see churn, and we've been able to work to get in front of those customers and changed their minds. And so that's been another important driver of the cloud business. One other thing To remember, I would say also the migrations per se relatively small impact on the cloud growth rate thus And then the other thing to remember is that this time last year, we talked in Q4 of fiscal 2020 about the fact that We had about a $10,000,000 revenue headwind as a result of the lockdowns that we're ensuing in many parts of the world in those months. And really, that all was impacting our cloud business. So that's made the Comp in this Q4, fiscal 2021, a little bit easier as well.
But a variety of those drivers that I mentioned that are really Proving to yield a very strong tailwind for our cloud business generally.
Helpful. Thanks for the color, James. And then Mike, if you had any quick thoughts on what's driving some larger customer cloud migrations, that will be great as well. Thank you.
Yes, Greg, it's probably the some of the factors we've talked about earlier. For sure, the channel getting More comfortable with cloud is probably one aspect I mentioned that is driving that. We see more obviously the larger the customer is, the More likely they are some sort of partner helping them. So that's continuing to build momentum, which is good. The second thing I would say is we continue to work hard and it's not particularly in the last quarter as much as over the last few years On the enterprise additions and the capabilities that come with them from access through premium and enterprise, As James mentioned, continuing to resonate with customers and those all have long term roadmaps that we have in our public cloud roadmap about What we're adding to them over time, so customers are not just buying into what we've done over the last 12 months, but what we have coming up in our The more that customers see us deliver against that roadmap, when we tell you here are the things we're going to do each quarter for the next year and then we go do them, that builds confidence in our part of the customer base, well, in all the customer base, but particularly in our part of the customer base.
And the third thing is just continuing to deliver against some of the performance and Scale and governance capabilities that the large enterprise customers require. You saw that in the last year with things like data residency And we'll continue to do that more broadly. And if there's a 4th one, it's probably our platform capabilities continuing to evolve in the enterprise direction. So automation capabilities, smart scale that do resonate with the larger customers because The bigger you are, the more data you have, the more teams and more users, the more sort of smart AI machine learning and features actually come to help you because we can shift among that data pile much more quickly for you. Automation features, all the things in the platform that we continue to build for the largest customers.
It's probably a small part of all of that collection of factors that's driving that success.
Thank you. Your next question comes from the line of James Fish from Piper Sandler, your line is now open.
Congrats on the quarter and river of the quarter is understating it. I guess Going back to this idea of free to premium to enterprise, I guess, can you walk us through a little bit more of the details on The adoption curve of standards of premium to enterprise, in any sense to the mix within those buckets at this point and how long it takes To move up the stack on average or why customers might not be moving up at this point, but could move up over
the next 12 months? Thanks guys.
Yes. One of the things I'd start by saying is how the free have really expanded the top of our marketing funnel in an impressive way. We talked in prior quarters about a 3x Type factor. And frankly, as each quarter goes by, we continue to refine the Experience, if you will, that the user has with our free offering, making it easier to invite others in On their team, not requiring someone to go through an admin, you would change the trial lengths and so forth associated with the move up to standard. So we continue to refine the way the user Experiences and gains value from our free offering, but then also is introduced to the additional benefits of Standard paid plan.
And so very pleased with how, as we study the different monthly cohorts That have started with free over the last year or so, how they are moving increasingly towards the paid plans To the degree that we feel very comfortable with the long term economics of offering free versions of Jira Software Confluence in Jira Service Management into the market. And I think that was one of the key initiatives Of this last fiscal year that will serve us well out over many years to come. In terms of Premium, yes, we started off 18 months, 2 years or so ago with a relatively modest package of incremental functionality versus the standard plan. And not surprisingly, and we expected this, It was a relatively modest take up, but that was just getting us out of the gates, if you will. And we have, as I mentioned in one of our earlier comments, Really, routinely expanded what's available in that premium offering, and we will continue to do that in the years to come.
And we've been very pleased with how Jira Software, Jira Service Management and Confluence premium additions have increased their impact on the overall proportion of cloud customers. And then we're just really getting started with enterprise, very early days, but encouraging developments And again, this is one of our key areas of focus for R and D development. And I would expect us to continue to Build momentum around the enterprise additions over the next year or 2. Mike, what would you add to that?
James Fish, I think James BIA did a fantastic job actually answering that question. The only one small element of color I would add and it may be taken for granted, but I just want to make sure everyone understands. A customer does not need to buy one addition across the board. So one of our advantages in having a family of products is the adoption curves Each product can go at the pace of the particular customer or group department within that customer set of teams, whoever is using that particular product. This is where our ladder is very consciously designed to be customer friendly and customer first and it is really starting to resonate.
An example there is you could use Jira Software, Enterprise Edition or Premium Edition in a large company because you have a very Your engineering organization with a lot of capabilities and adopt Confluence Free with a small group of 10 people alongside that as you start to Learn about how Confluence can add to your software team. As that Confluence deployment grows, you probably move into standard And you probably move into a premium over time if it's a large company and the user base continues to grow and we have success, right, with your usage. So a single customer can buy different editions of different products at the same time, Depending on their adoption of each of the different areas and opportunities and markets that we have, that's designed like that on purpose so that customers Can grow at their own pace in different areas.
Thank you. Your next question comes from the line of Keith Bachman from BMO. Your line is now open.
Hi, many thanks for taking the question. The first one I think is for you, Mike. I wanted to hear a little bit about platform parity. And what I mean by that is, where do you think you are now in terms of, Say the cloud offering, particularly targeting those large enterprise customers that James mentioned would still be Migrating late in the cycle, where are you in terms of the capabilities on the cloud versus server versus data center? And how might that change over the next year or so in terms of reaching feature parity To catalyze the great momentum you've already started with.
Hi, Keith. Great question. Look, we are firstly, it should be said that we're very early In the migration journey, this is as we've said repeatedly, this is a multi year journey And we will continue to evolve with our customers as we go through that journey. The capabilities of the cloud, It should be mentioned firstly, are incredibly unique already. So the cloud has some big differentiations In terms of its capabilities that already give you a choice between the 2, the deployment option.
And then we continue to build out our enterprise capabilities. You mentioned the very largest customers. You saw that In the last couple of quarters with data residency and continuing to improve things like FedRAMP and a lot of other compliance requirements and enterprise requirements. Again, we have a public roadmap. We explain to customers where we are at that roadmap and how we're executing against that.
That's really resonating With those larger customers, so I think we're in a really good spot in terms of how we go through that journey. As we've said, It had a relatively modest impact on FY 'twenty one And we are early in that journey over time as we continue to power through that. And those customer migrations are coming from server And data center, it should be said for the largest customers that you mentioned in data center, often that journey is not a singular step. So that customer can choose to move they might have 10,000 users, let's on data center and they choose to move 500 or 1,000 of them to the cloud for a particular purpose, maybe it's a unique geographic office, Maybe it is a large project group department within the company. That is a behavior that we see often Where they will move 500 to 1000 customers users, sorry, to the cloud to test us And we like that.
That lets us demonstrate our capabilities. That lets us demonstrate our enterprise strengths to that customer. And we are confident that we can Give them a great experience, give them a great total cost of ownership equation with the client offering that will then Resonate through the remainder of those users. So that customer becomes a customer of both cloud and data center in that example. And there was a time we would hope that they would move the rest as we demonstrate our capabilities.
Yes. Just to add on one Thanks to that, Mike. We're now seeing that 25% of our seats Migrating into the cloud are coming from the data center. And obviously, the data center is where we've tended to have our larger customers. And so again, I think as the cloud enterprise additions become more and more capable, I would expect that that trend of data center to cloud migrations will only increase in the next 2 plus years.
Moving on, your next question comes from the line of Arik Korjaniyan from Cleveland Research. Your line is now open.
Hi, all. Thanks for taking the question and congratulations on the great results. Just want to double click on the cloud performance. I was wondering if there are any patterns we've seen, any surprises in terms of the type of customer among these larger enterprise. It seems like Growth in Americas only decelerated 200 basis points.
Is it fair to say most of these are the type of customer you would expect in terms of Geography or vertical or are you starting to see some more non traditional customers start to migrate to cloud as well? Thanks.
Yes. Just a thought on that. One of the things we actually chatted a little bit about this A quarter or so ago is that we're quite pleased with how we're seeing more cloud take up within Europe, Middle East Africa region. And that has been a part of the world that has been very, very focused on utilizing behind the firewall type Solutions. And so we're pleased to see our European based partners really taking on the opportunity, Understanding the value to their customers of our cloud offerings and then obviously the customers themselves.
So again, relatively early days versus state of the Americas, where I would say there has been a longer history of wide scale cloud adoption. And so we're encouraged by that. And obviously, we'll continue to work at that angle.
Thank you. Your next question comes from the line of George Iwany from Oppenheimer. Your line is now open.
Thank you for taking my question. Mike, with The context of continuing to be on offense, can you maybe share some color what you're seeing on the competitive front, maybe broadly speaking and then specifically We made progress with work automation and work management.
Sure, I can talk about that.
We're
look, we continue to be, as we always have, Philosophically aware of what competitors are doing, but we absolutely don't focus on that or on them. We always try to put customers first in a big, big way and it's very easy to say that. I would say that I've seen in the company that actually does that and we have done for a very long time. The not really any change in the competitive landscape, I would say, is a brief answer over the last quarter, we continue to be really positive about the opportunities we have and where we sit with our customers. Talking broadly about Work automation, work management, obviously, it's a very, very large space, continues to be so.
We have a number of different offerings targeting that space with customers That resonate very strongly for a whole series of different reasons. Trello continues to power along very strongly. Very happy with where Trello sits and how it has continued to grow over the last year. That team has done a fantastic job. And that is that's an exciting area for our business and continues to be so.
Inside point 8, in terms of innovation and new capabilities, again, Jira Work Management is doing Some really excellent work at connecting the Jira family into some of those really exciting areas. It Leverages our automation platform, leverages our cloud platform in really good ways to bring The rigor and structure of Jira, which is very needed by a lot of parts of a lot of enterprises Into that broader work management arena. So we're very excited, obviously, extremely early days for Jira work management. It's only been in a while for 3 to 6 months at this stage and continues to be part of the Pointer program because we're really collaborating deeply with our customers about how to continue to grow that. All the way across to, I would say, help is a good example of a product that is taking an Alternative view to how work management can be done, help is messaging based Service provision tool, a lot of parts of enterprises are actually about one team servicing another team.
We think about that in the ITSM context, Obviously, but if you look at service driven organizations in a broader sense, we're going to have to continue to find new ways for teams to So there's other teams, be that a legal team or an interactive marketing team and help us really resonating strongly because the messaging based paradigm is a very new one. So We have a lot of the capabilities in the broader work management space. And I would say my excitement is extremely high about All of the different investments that we have.
Yes. Just to add on one other thought. While obviously the customer count that we publish each quarter. It does move around from quarter to quarter. We've always expected that.
The 23,000 number that we posted up in Q4, I think it's impressive in terms of illustrating our competitiveness. Obviously, those 23,000 companies Evaluated their alternatives and chose Atlassian. And so as Mike referred to there, Trello is an important part of that. We've been emphasizing monetization initiatives there now for 18 months or so, as we've discussed in the past. But this customer increase was broad based Jira Software, Jira Service Management, Confluence, And so really encouraging and illustrative of, I think, where we stand on the competitive playing field.
Thank you. Your next question comes from the line of Fred Haefemeyer from Macquarie. Your line is now open.
Thank you and congratulations on a really strong quarter here. I'd like to ask a bit about some of your integrations and your strategy around that because some of the product highlights in your letter around open DevOps And the importance of integrations really drive home where it is that you're focusing some of your efforts in product development investment outside of Some of the other topics we've been discussing today. So I'd like to ask, do you view integrations within the Jira ecosystem more as an opportunity to retention or is an opportunity to also expand user capture by adding essentially more workflows that can be addressed within the Jira ecosystem?
Hi, Fred. Mike here. Yes, look, I think That's an extremely good question. Strategically, I would say we are very pro integration. Let me explain why that is.
We've talked a bit before about what we call Cambrian SaaS. So there is an explosion of SaaS tools happening out there at the moment. It's a very, a burden period for new Solutions for customers, new applications, niche ones, big ones, small ones. This is a fantastically interesting period to be in SaaS. We focus on what's best for our customers.
And when you're doing so, it takes a lot of practicality, pragmatism, A little dose of humility to realize that those customers are going to use a lot of applications that come from other companies for all sorts of reasons. The best thing we can do is be deeply integrated in all of those places. We believe that's best for the customers. It is then our job to automate workflows, to coordinate data and to do that As best we can across all of those different applications. And that leads to the best outcome for the customer, Which leads them to, as you mentioned, be retained or enjoy their Atlassian experience, so stay.
It also leads them to have And increasingly integrated, which becomes sticky and more valuable to them, offering set among the different products Some applications that we have. One of our biggest competitive advantages is our developer ecosystem and our extensibility of products. You see that. And as Cambrian SaaS continues to throw up new evolutions of products and variants in different directions, That allows us to flow into those directions through integrations, through acquisitions, through extensibility, automation In lots of different manners as we navigate that continually evolving world. And so, Yes.
I think strategically, it's extremely important that it's been part of our open philosophy for customers for a long time now. It's part of OpenDevOps as you saw, as you mentioned. And we know that that resonates with customers both Philosophically, in terms of they like that. They think it's a good position for Atlassian to stand. We've never been a vendor that said, hey, All your stuff is with us and you don't need anybody else.
No, we don't believe that. That's not what we tell customers. That's not what we talk to them about. So philosophically, that resonates with them. We know from their usage, from their satisfaction that we are then a better vendor for them.
So we see that in their numbers In lots of different places, be that analytically usage based or customer satisfaction report based. And then we believe that results in better economics for Atlassian, which is then shows why those integrations are important for shareholders and the long term future of Atlassian. That's a philosophy we've had for a long time. In SaaS, we can really show that philosophy in ways that we couldn't beforehand because it really becomes apparent. Thinking through my own answer, the part that I want to also stress, the data Integration piece is really important there.
So we continue to evolve our data platform As a part of our cloud platform to connect objects, to connect elements Across the Atlassian and third party spaces, so that we can give smarter and better answers to customers. We saw that show up a little bit in the insights features we shipped in Jira Software that don't just leverage Jira Software data. They can leverage data from Code providers, CICD providers, lots of other parts of the DevOps ecosystem to give you the best answers in Atlassian's products and outside Atlassian's products. I think that's a long term strategic piece here as well is to be able to coordinate and understand data across multiple vendors, Gives you those automation capabilities, but also gives you insights and unique places that we can give answers to customers.
Just a couple of things to add on to what Mike's commented on there. One thing that we've seen going back to talking about Churn a few minutes ago is that when our marketplace vendors, partners are part of the relationship with the customer when the customer uses an app, our dollar churn declines by around 50% 5.0 So that's an interesting illustration of the stickiness part of your question. And then in the shareholder letter this quarter, we We've put quite a bit of materials to talking about the different types of partners. And one comment we made is Interesting illustration of how they can these integrations drive user growth. We talk about being able to request access to Confluence now directly from a Slack channel.
So it's just an illustration of the sort of thing that Mike's been talking about here.
Thank you. Your next question comes from the line of Brent Thill from Jefferies, your line is now open.
Hey, guys. Congrats on a nice finish to the year. My name is Love Soda. I work with Brent Thill. Wanted to ask a quick question to Mike.
First one on the Could you give us some insight into the impressive net new customer adds? And what are these customers landing with? Historically, Cheetah and Confluence have led that motion. But do you see the new customers Kind of adopting the entire distribution suite or is it still certain products kind of leading the charge? And then one for James, obviously the Fiscal 2022 guidance for subscription revenue growth is low to mid-40s, which is ahead What you said previously of mid-30s, could you maybe shed some light into what's driving this optimism And what level of migrations is kind of embedded into this new guide?
Thank you.
Thanks, May. Look, on the new customer number, a Few points I would say. First, we did say 6,000,000, 6,500 of those odd were Trello single user accounts. So the 23,000 is a really impressive number. Even if you take out the 6,500 Trello single user customers, you still end up with A very strong quarter for customer adds.
As we say all the time, that customer number goes Up and down, we don't focus on it. We focus on the activities inside the business that lead to the best long term customer acquisition. Inside that, James has already mentioned free, obviously, continuing to drive that and power the sort of The part of the iceberg is below the water, I guess. We don't talk a lot about free they're not customers, Right. So if they're using the free offerings, we don't count them as customers.
So as they convert into being customers, they might have actually been using Atlassian's applications for a long time. So a part of that is just a general rising tide as free has been available for 12 to 18 months now and continues to be so. The biggest strength in the number that gives me confidence, I would say, is the fact that it's very across the board. So there's not a particular area that is excelling here. We see strength across the software, agile and DevOps We see strength in ITSM and Jira Service Management and Health and Confluence and we see strength across the work management Arena, Tierwork Management, Trello, Help Again, Confluence and It's a very across the board pace and rates that we're seeing.
So there's not a particular Good answer to your question of which sector. In fact, the answer is, look, it's a result of lots of long term activities across all the areas and opportunities we have in front of us in the business. We're proud of where we are and the execution we've done. I'll throw to James for the second part of your question.
Yes. Thanks, Mike. A few Thoughts around the guide. So both cloud and data center, the 2 components of subscription revenue, good organic Tailwinds, if you will. We have spoken quite a bit about the cloud business in the last hour or so.
So I won't repeat all of those points. But similarly, we've got a lot of new demand for Data center, we have increasing demand in terms of user count from current data center customers. We also raised prices on the data center business around 5 months ago. And so that's a benefit that we'll increasingly start to see as the next several months Play out. And in terms of loyalty discounts, you recall that we have stepped down The size of the discount that we offer to migrating server customers for Both the case where they would migrate to the cloud and to the data center.
So that provides something of a relative tailwind As well, in terms of the effect of migrations, obviously, that's also going to continue to benefit both the cloud And data center businesses in the coming year, I would expect migrations to drive approximately Mid single digit growth on our subscription revenue growth in fiscal 22 year over year. And while obviously not a subscription revenue issue, The server business, obviously, we stopped selling new server licenses 5 months ago. We'll stop selling server upgrades to current licenses in 7 months' time or so. And so then that server business will just naturally decline over time as those customers Migrate over either to cloud or to data center.
Thank you. And your last question is from Michael Turrin from Wells Fargo. Your line is now open.
Hey there, thanks. Some even more fantastic than usual phrasing in the letter this time, so kudos there. I wanted to go back to one of the Hat Trick core markets and just touch on ITSM. You referenced Jira Service Management, now used by more than 30,000 customers, it's a big number.
I was just hoping maybe we
can touch on whether the more explicit move towards ITSM Influencing either the type of customer or the pace at which you're adding customers or seeing engagement from that area. Thank you.
Hey, Michael. Look, I think we're As I've said before, we're very happy where we sit in the ITSM space. The type of customer Look, we there's clearly a type of customer that's large that uses ITSM solutions. I think one of the exciting parts inside that is that we continue to land smaller customers In ITSM as well. As those skills of the large companies are more taken up by small businesses, you're seeing 50, 100, 200 person business is really thinking deeply around their IT capabilities and Technology as a strength broadly.
And we've long said we're targeting a Fortune 500,000 and We have very big aspirations for that. We don't think the ITSM opportunity is restricted to the sort of Fortune 2000 or the Global 5000 or whatever, we think the ITSM opportunity is far, far, far broader than that. And as such, we're thinking about it in Anna, that plays into Atlassian's core DNA and strengths of how we go about doing what we're doing. So that part is very exciting. We for sure need to solve the needs of the largest enterprises at the same time.
I think you've seen us continue to do that. So the type of customers that I believe we will see in ITSM are as broad as the general Atlassian customer base, Which I know is not the expectation of some, but I believe that is one of our strengths, our ability to Really changed the change the IT and technology capabilities of companies of all sizes, small all the way through to the big That's how we think about it and we'll continue To embrace that opportunity, to attack that opportunity with vigor. And we've said that in the shareholder letter 2.5 years ago when we said we're going to double down on IT, we meant it when we said that and we meant it just as much today that there's a huge opportunity in that space As there is in all of our 3 markets that we are playing up against.
Thank you, presenters. Ladies and gentlemen, that concludes our Q and A session for today. I will hand it back over to Mr. Mike Cannon Brookes for any closing remarks.
Just wanted to say thank you everyone for joining the call today. We appreciate your continued support and questions. Thank you to all of the Atlantians on a fantastic year. We look forward to continuing to Power into the future. I hope you and your loved ones wherever you are in the world remain safe and healthy.
And we'll talk to you next quarter. Thank you very much.