The Trade Desk, Inc. (TTD)

The Trade Desk Operating Metrics

Period Ending	Jan 1, 2025	Jan 1, 2024	Jan 1, 2023	Jan 1, 2022	Jan 1, 2021	Jan 1, 2020	Jan 1, 2019	Jan 1, 2018	Jan 1, 2017	Jan 1, 2016	Jan 1, 2015
Gross Spend	13.39B	12.04B	9.61B	7.74B	6.17B	4.20B	3.13B	2.35B
Gross Spend Growth	11.24%	25.28%	24.16%	25.42%	47.02%	34.12%	33.13%	51.09%
Take Rate	-	20.30	20.25	20.38	19.40	19.90	21.10	20.30	19.80

Operating Expense Breakdown

Period Ending	Dec 31, 2025	Sep 30, 2025	Jun 30, 2025	Mar 31, 2025	Dec 31, 2024	Sep 30, 2024	Jun 30, 2024	Mar 31, 2024	Dec 31, 2023	Sep 30, 2023	Jun 30, 2023	Mar 31, 2023	Dec 31, 2022	Sep 30, 2022	Jun 30, 2022	Mar 31, 2022	Dec 31, 2021	Sep 30, 2021	Jun 30, 2021	Mar 31, 2021	Dec 31, 2020	Sep 30, 2020	Jun 30, 2020	Mar 31, 2020	Dec 31, 2019	Sep 30, 2019	Jun 30, 2019	Mar 31, 2019	Dec 31, 2018	Sep 30, 2018	Jun 30, 2018	Mar 31, 2018	Dec 31, 2017	Sep 30, 2017	Jun 30, 2017
Sales and Marketing	613.28M	590.32M	573.78M	546.52M	546.52M	522.68M	494.85M	472.47M
Sales and Marketing Growth	12.22%	12.94%	15.95%	15.67%	22.00%	26.25%	28.01%	29.62%
Platform Operations	579.86M	552.03M	512.53M	472.01M	472.01M	437.44M	408.17M	384.36M
Platform Operations Growth	22.85%	26.20%	25.57%	22.80%	29.11%	26.97%	27.05%	27.23%
General and Administrative	514.43M	523.71M	531.25M	535.82M	535.82M	535.77M	527.78M	518.44M
General and Administrative Growth	-3.99%	-2.25%	0.66%	3.35%	3.20%	2.84%	1.31%	-2.12%
Research and Development	500.43M	497.72M	487.54M	463.32M	463.32M	437.43M	437.50M	425.77M
Research and Development Growth	8.01%	13.78%	11.44%	8.82%	12.51%	10.95%	22.75%	24.64%

Source: Business metrics provided by TipRanks and sourced from official company press releases and documents.