Good morning, and welcome to the Verizon first quarter 2021 earnings conference call. At this time, all participants have been placed in a listen-only mode, and the floor will be open for questions following the presentation. To ask a question, press star one on your touch-tone phone. If at any point your question has been answered, you may remove yourself by pressing star two. Today's conference is being recorded. If you have any objections, you may disconnect at this time. It is now my pleasure to turn the call over to your host, Mr. Brady Connor.
Are available on our investor relations website. A replay and transcript of this call will also be made available on our website. Before we get started, I'd like to draw your attention to our safe harbor statement on slide two. Information in this presentation contains statements about expected future events and financial results that are forward-looking and subject to risks and uncertainties. Discussion of factors that may affect future results is contained in Verizon's filings with the SEC, which are available on our website. This presentation contains certain non-GAAP financial measures. Reconciliations of these non-GAAP measures to the most directly comparable GAAP measures are included in the financial materials posted on our website. The quarterly growth rates discussed in our presentation slides and during our formal remarks are on a year-over-year basis, unless otherwise noted as sequential. Let's take a look at consolidated earnings for the first quarter.
In the first quarter, we reported earnings of $1.27 per share on a GAAP basis. Reported first quarter earnings include a pre-tax loss from a special item of approximately $223 million related to the sale of certain wireless licenses. Excluding the effects of this special item, adjusted earnings per share was $1.31 in the first quarter. On April 8th, we announced a recall process for approximately 2.5 million Jetpack units, which impacted some customers enrolled in our distance learning programs. The overall impact included within consolidated operating income was approximately $160 million during the quarter, split between $100 million in the business segment and the remaining $60 million in consumer. The impact included within reported and adjusted earnings per share was $0.03 in the first quarter. With that, I'll now turn the call over to Hans to take us through a recap of the first quarter.
Thanks, Brady, welcome to all to this first quarter earnings call. We mark more than one year since the devastating effects of COVID-19. While we see significant progress in vaccination, customer sentiment, and recovery of our economy, there is still a lot to go before we're back to normal. I'm proud of how Verizon has responded during this period for all our stakeholders as we have executed on our balanced stakeholder-driven strategy. As I said, during the worst period of the pandemic, Verizon will come out stronger as a company when this is over. During the last 12 months, we have progressed all our positions with customers, employees, and added great assets to an already strong position. Today, we stand stronger than ever to compete in the market and serve our customers.
Looking back on the quarter, we amplified and accelerated our strategy through our average 160 MHz nationwide position in C-band. As we laid out in our Investor Day, the combination of C-band and our millimeter wave places us in a unique position of strength to execute on all 5G opportunities, 5G Home, 5G mobility, and 5G mobile edge compute. On top of that, we have all our five vectors of growth in play together with our network leadership and a strong network-as-a-service foundation. The progress we made in the quarter confirms that our strategy is working. We had growth in all our businesses for the first time since the launch of Verizon 2.0. We had growth in both EPS and cash flow.
With all this work by our great team, we have a head start in the post-COVID era with a clear and differentiated strategy, diverse go-to-market models, network leadership, industry-leading partner ecosystem, and a strong brand, all of which together provides a great platform and foundation to achieve our growth targets for 2021 and beyond. Let me talk about some of the highlights from the first quarter. Our network team continues to do great things by leading the network performance in the market, as well as deploying more assets than ever before, millimeter wave, C-band, 4G, 5G, and fiber. I have a lot of confidence that this team will accelerate our network leadership.
Our unique Mix and Match model continues to deliver with the migration to unlimited and unlimited premium in the quarter, as well as building on our exclusive offerings like Disney+ and the most recent Discovery+ that was launched earlier in the quarter. We're pleased with the Discovery+ with the current enrollment rates we have seen so far. Our brand and responsible business framework, Citizen Verizon, continue to set standards in the industry. Verizon was recognized by Fast Company as the sixth most innovative company in the corporate social responsibility earlier this quarter. Brand Finance recognized us as the most valuable telecom brand. Within ESG, we have ambitious goals, such as our commitment to be net zero in the carbon emission by 2035.
Our longstanding focus on diversity, equity, and inclusion is evidenced by the fact that we have 100% pay equity by gender globally and by race, ethnicity in the U.S.
Earlier this week, we also launched our 2020 ESG report. We continue with a high level of deployment on millimeter wave and fiber in the quarter, and we're on the track to deliver on our operational targets for the year. We brought 5G service to several additional cities. We currently have 30 5G Home, and 67 5G Mobility cities live, and more to come. We recently signed our first European private 5G deal with Associated British Ports. We also expanded our 5G Edge partnership with AWS with private 5G and Edge computing to our customers. We continue to scale our network as a service strategy across new markets and verticals through a diverse set of partnerships. We are partnered with leading brands across diverse verticals, such as Honda to innovate connected and autonomous driving.
Deloitte and SAP to create a 5G and edge computing retail digital platform that will provide retailers with real-time operations data. Dreamscape and Arizona State University to build and commercialize immersive learning and training. At our Investor Day, we shared with you our plans and commitment for C-band and Ultra Wideband deployment, which continues to progress well. Our intent is to invest $10 billion of incremental C-band CapEx to accelerate the integration of this capacity into our network. We recently signed deals with Crown Castle and SBA to accelerate our C-band deployment and look forward to providing further updates on the build status t hroughout the year.
We have already ordered half of the total network equipment needed from our 5G suppliers to support C-band deployments in 2021, and the satellite operators are on track to clear the spectrum between third and fourth quarter of 2021 for the first tranche of spectrum. In addition, we continued to expand our Ultra Wideband coverage in Q1. We deployed 3,600 new Ultra Wideband sites. To date, we have close to 21,000 sites on air and on track to reach at 30,000 by end of this year. One Fiber formed a strategic backbone of our Intelligent Edge Network. We continue to expand fiber deployment. To date, we have deployed more than 42,000 route miles. We were also pleased with the low rates we achieved for long-term financing of this critical strategic investment. We view the record investor demand as supportive of our strategy and our financial discipline.
Lastly, we were also very proud to offer prominent roles to nine diversity and inclusion financial firms as part of the $25 billion U.S. dollar financing. As I outlined earlier, our investments in our network and customers are generating solid revenue growth across all three of our operating groups. Our success in Mix and Match continue to drive uptake of unlimited plans and higher ARPA, supporting year-over-year growth of 2.4% in wireless service revenue, up from 2.2% in the fourth quarter last year. Ronan and the team closed out Q1 with strong momentum, and I'm excited to see their Q2 performance now that almost all of our stores have reopened. In addition, we see solid growth in Fios, and with Fios Internet reporting the best first quarter net adds in six years.
Additionally, Verizon Media Group continues to contribute meaningful growth, including the second consecutive quarter of double-digit growth year-over-year on the top line. With that, let me ask Matt to provide some deeper insight to the financial of the first quarter.
Demand for our products and services. With the positive momentum exiting the first quarter and the ongoing recovery of business activity, we are highly confident that our actions in the marketplace will deliver strong results throughout the year. In the first quarter, consolidated operating revenue was $32.9 billion, up year-over-year by 4.0%. High-quality, sustainable wireless service revenue growth, a recovery in wireless equipment revenues, strong Fios momentum, and excellent digital advertising trends resulted in revenue growth across consumer, business, and media. Total wireless service revenues were up 2.4% year. Our portfolio of mobility and broadband products and services continues to lead the industry, delivering value to our customers. We are well positioned to maintain and expand our leadership position as we enter new markets and broaden our offerings and network capabilities. I'm extremely proud of the team's execution of our business excellence program over the past three years.
At the end of the first quarter, we achieved our cumulative cash savings goal of $10 billion, well ahead of our year-end 2021 target. We will realize additional benefits moving forward from the ways we've improved our operating systems and procedures. As we've said previously, we will create additional savings opportunities on a continuous basis beyond this program. The strong revenue performance across our three business segments for the quarter, combined with our best-in-class cost structure and disciplined focus on the business, delivered adjusted EBITDA of $12.2 billion, which represents growth of 2.0% over the prior year. The Jetpack recall had a 50 basis points impact to adjusted EBITDA margin during the quarter. Brady highlighted the adjusted EPS for the first quarter at $1.31.
The growth of 4.0% reflects the strength in our core business and sets the stage for Verizon to fully capitalize on the opportunities in the marketplace while giving us excellent momentum relative to our full-year adjusted EPS guidance. Now, let's review our operating segment results, starting with consumer on slide seven. This quarter, we continue to see excitement around our unlimited offerings, 5G capabilities, Mix and Match value proposition, and our best-in-class Fios broadband services. All of this is part of our customer differentiation strategy, which drives deeper and broader relationships with our customers. Starting with wireless, we had total postpaid activations of 6.4 million for the quarter, up approximately 14% compared to the same period last year, made up of approximately 2.3 million gross adds and 4.1 million upgrades.
First quarter seasonality drove phone net losses of 225,000, which included the last major cohort of disconnects of approximately 90,000 phones related to our Keep America Connected program. Early in the quarter, wireless in-store sales were again tempered by our COVID safety protocols as we saw elevated levels of store closures and limited foot traffic. Beginning in March, the improved COVID environment allowed for almost all of our stores to be open. Not surprisingly, we saw our best volume of the quarter in March, producing positive phone net adds in the month. The strong March momentum, combined with our new innovative promotional offers, positions us well for the second quarter. We continue to be pleased with the quality of the additions we are attracting.
Similar to last quarter, over 90% of new accounts came in on an unlimited plan, and over 50% of these accounts opted for premium unlimited service.
At quarter end, over 65% of our base was on an unlimited plan, with more than 23% of our base taking a premium plan. We have plenty of room to continue to expand these penetration rates and believe that they will grow alongside our 5G adoption rates, which currently resides at 14% of our consumer postpaid phone base. 5G adoption and the customer differentiation associated with our premium and unlimited plans will further benefit our retention efforts, which remain strong in Q1, with phone churn of 0.77% for the quarter. We continue to take a balanced and cost-effective approach to customer retention, with strong NPS scores, best-in-class network performance, and strong value proposition leading to our excellent levels of customer retention.
Turning to Fios, we posted our third consecutive quarter of strong growth and high take rates for our best-in-class broadband products, with consumer Fios Internet net adds of 98,000, well ahead of the first quarter 2020 performance of 59,000. Total Fios Internet net adds of 102,000 was the best first quarter performance in six years. This reflects both the quality of the product as well as the positive sentiment around our Mix and Match home pricing structure, which provides our customers with unmatched simplicity and optionality. Let's move to slide eight to discuss the consumer financial performance. The higher phone activations in the quarter were the major driver of the 4.7% increase in operating revenues to $22.8 billion. The continued adoption of our unlimited and premium unlimited plans drove a 1.5% increase in consumer wireless service revenue for the quarter of $13.7 billion.
This growth comes even as TravelP ass and our international roaming revenues remain at subdued levels. Strong internet volumes drove the 2.2% increase in consumer Fios revenue to $2.9 billion. While we continue to experience revenue pressure associated with secular video trends, our broadband subscriber growth, combined with a shift up in speed tiers, more than offset that pressure and will continue to drive solid revenue performance for us. Consumer segment EBITDA grew 2.8% to $10.4 billion. The EBITDA margin was 45.5% in the quarter, down 90 basis points from the prior year due to higher volumes, which drove increased equipment revenues and associated costs, as well as the Jetpack recall, which had approximately 30 basis points of impact on EBITDA margin for the quarter. Now, let's move to our business segment on slide nine. Our business team continues to lead the industry towards next-generation B2B applications.
Hans referenced some of their accomplishments from the prior 90 days, including announcements on MEC and Private 5G. In addition, we launched Verizon Frontline, our branding for our advanced network and technology we deliver for first responders. Being the wireless market share leader for public safety and in all of our other customer groups puts us in an ideal position with our customers to be their digital transformation partner of choice. Business wireless trends continued their strong momentum in the first quarter of 2021. Postpaid activations were two million, with total net adds of 156,000, including 47,000 phones. Remember that Q1 of last year benefited from the COVID-related bulk purchases, providing much of the variance for the year-over-year change in gross and net adds. Public sector demand remains strong, even as distance learning programs settle into a more normal pattern of buying activity.
Small and medium business trends improve sequentially as the team continues to make progress in supporting local businesses as they position for an improving environment. As more stores reopened in early March, not only did consumer volume see a lift, SMB volumes benefited as well, an encouraging sign for the rebound. Our enterprise team continues to assist our customers in their digital transformation and unlock the potential of 5G. Segment postpaid phone churn was 1.01% in the quarter, an improvement of 1 basis point over the prior year. Our strong churn performance reflects the strength and reliability of our network, combined with the full suite of services and solutions that we provide. Let's now move to slide 10 to review the business financial performance. The high demand for our services and our brand reputation for reliable connectivity have translated into healthy revenue growth for Verizon Business Group.
Operating revenues for the business segment was $7.8 billion, up 1.3% year-over-year, the highest rate of growth since the creation of the business segment in the Verizon 2.0 structure. This growth highlights the success of our business transformation process as strong wireless service growth of 6.2% offset secular pressure in wireline. Business segment EBITDA margin was 24.6% in the quarter, down approximately 100 basis points year-over-year. The Jetpack recall mentioned earlier had a more pronounced impact on the business segment, reducing EBITDA margins by about 130 basis points. Now, let's move on to slide 11 to discuss Verizon Media Group. Verizon Media Group continues to deliver strong performance, driven by high customer engagement with our brands and demand for our advertising platforms. Total revenue for the quarter was $1.9 billion, up approximately 10.4% from a year ago, the second consecutive quarter of double-digit year-over-year growth.
Growth in the quarter was fueled by strong advertising trends growing 26%, including 45% growth in DSP revenues. Revenue from our owned and operated brands grew 13% compared to the same period last year. We saw continued high consumer engagement with strength in sports and finance as daily active users grew 22% and 8% respectively from the prior year. Let's now move to our cash flow results on slide 12. Cash flow from operating activities for the quarter totaled $9.7 billion, up approximately $0.9 billion from the prior year, driven by our continued operational discipline and net benefits from our liability management activities, which lowered borrowing rates from last year. Capital spending for the first quarter totaled $4.5 billion, as we continue to support traffic growth on our 4G LTE network while expanding the reach and capacity of our 5G Ultra Wideband network.
This includes approximately $40 million for C-band related items. As a result, free cash flow for the quarter was $5.2 billion, up 46% year-over-year. We made payments of $45 billion in the first quarter to the FCC for C-band spectrum won at the recently completed Auction 107. To finance this purchase, we raised over $31 billion in March, in addition to the $12 billion raised in Q4. The weighted average maturity of these C-band borrowings was 17 years, and we achieved a very attractive average cost of funding of 2.5%, benefiting from record order books for our U.S. dollar offerings. We are delighted that the credit rating agencies considered the spectrum asset purchases as strategic and critical to our business operations and held their rating levels unchanged.
The success in the capital markets is a result of our disciplined capital allocation policy, coupled with our consistent track record of delivering on our commitments made to our investors. We exited the quarter with net unsecured debt of $137.4 billion, and our net unsecured debt to adjusted EBITDA ratio was approximately 2.9x . Based on our current cash flow assumptions, we expect our net leverage ratio to be approximately 2.8x by the end of the year. We will evaluate the level of our cash balance based on the recovery in the economy and developments with the pandemic. Now, let's review our annual guidance targets on slide 13. As Hans mentioned in his opening remarks, we're on track to achieve our guidance for the year, which remains unchanged.
Reaffirming our comments from the Investor Day last month, we expect no material impact to our adjusted earnings per share guidance from our C-band program for this year. We do expect C-band related capital spending to be between $2 billion-$3 billion for 2021. We will provide updates on the quarterly earnings calls. With that, I will now turn the call back over to Hans to discuss our expectations for the remainder of 2021.
Thank you, Matt. Let me sum this up in a couple of easy buckets. First of all, our strategy is unchanged. Our focus is clear. We're going to accelerate our multipurpose network strategy, including the C-band that we have acquired. We're going to focus on amplifying, accelerated the five vectors of growth. We're going to see with that we're going to deliver on our 2021 commitments, both operationally and financially. As I said earlier, I feel really good about our position and the team that I have, that they will deliver on that. With that, I hand it over to Brady.
Thanks, Hans. Brad, we're ready to take questions.
Thank you. We will now begin the question- and- answer session. If you would like to ask a question, please press star one. Please unmute your phone and record your name clearly when prompted. Your name is required to introduce your question. To withdraw your request, please press star two. One moment, please, for our first question. Your first question comes from John Hodulik of UBS. Sir, you may go ahead.
Great, thanks. Morning, guys. Hans, can we get your thoughts on the competitive landscape now, and maybe whether the new pricing from Comcast or any other competitive development sort of affects your view of the return to growth, in terms of postpaid phone net adds here in the second quarter? From the last slide there, it looks like that you expect some nice acceleration. Secondly, there's potentially just a massive amount of federal stimulus money flowing into broadband infrastructure deployment over the next year or two. I realize we're very early in the process and the rules aren't laid out yet, do you think Verizon is in a position to capture some of those funds as you sort of continue your heavy spending on Ultra Wideband deployment? Thanks.
Thank you, John. On the competitive situation, as you have seen yourself, it is a competitive market, and it's been for quite a while. With our model, I can see that we are actually winning in any case because with our growth trajectory that we have in all our businesses and the unique model, especially on the consumer side with the Mix and Match, the value proposition, and you saw in the quarter, we continue to do that. Also, as Matt mentioned, it was a little bit light in the beginning of the quarter because of stores that were closed, et cetera, and then we saw a very good sort of strength in our port ratios and our growth in the end of the quarter because we have all the stores open. We look forward to the second quarter and the second part of the year.
As Ronan said when we had the Investor Day, we believe we're going to have a good second part of the year. Second quarter is really close to us, and what we have seen so far, we feel good about it. Again, we have an overall strategy in order to address the market for consumer that is really working with this step up, the migrations, and all of that. In general, we feel good about it. The team is doing well. You saw we came out with a new promo as well, and we've always had a lot of financial discipline. We do this because we know we can actually capture market at good, high-quality customers. On the infrastructure, as you said, this is in the planning stages, so it's hard to say if this will go through or not.
On the other hand, I think that what we are telling the administration is, of course, that accessibility, affordability, and usability are the three buckets to address the digital divide. When it comes to accessibility, we have to recognize, and you know I worked in 180 countries with networks, that the networks during the COVID-19 in the U.S., they were really working well. There were basically no major issues at all. They could deliver even though traffic moved around. I think that what we are advocating for, we want that private sector continue to invest in a network and lead in that charge, and then having government work more with the affordability of it. We have plans that meets all needs for all different customer segments in the market. That's what we're advocating for. That's the same as BRT is advocating for as well.
We don't think that any price regulation would be counterproductive to the market. In general, again, it's very early on. It's a plan that has not been approved and submitted, but at least we're advocating together with BRT and with ourselves what we think should be the right. Matt, any more comments on the competitive landscape?
No, I think you touched on the key points, Hans. The only other thing I'd add is you mentioned the strong momentum coming out of March into the quarter. You add that with the promotion that we put in place at the start of the month, we think is an innovative promotion that's addressing a customer pain point that nobody else has addressed in the past. We're seeing good traction on that in the early days of that. Certainly, feel good about the momentum heading into the quarter on the volume side. When you add that in with the financial performance we saw in the first quarter, we're set up nicely for 2Q and the rest of the year.
Great. Thanks, guys.
Yeah. Thanks, John. Brad or Ray for the next question.
Thank you. The next question comes from Simon Flannery of Morgan Stanley. Your line is open.
Great. Thank you very much. Good morning. You've had another strong quarter with Fios Internet. Perhaps you could just give us a little bit of insight into the sustainability of that. Obviously, 2020 was a great year in terms of broadband demand, but you seem to be sustaining that into this year. Is this share, is this incremental marketing opportunities, and what's happening with the speed up-tiering there? Maybe related to that on 5G Home, you've had a number of announcements here recently. I know we're headed to 15 million households, but what's the latest on the ground today, and what should we expect through the year? Thanks.
Thank you, Simon. Yes, we had a good Fios quarter again. Overall, I think the broadband is in demand, and our high-quality Fios, of course, a great opportunity for us to expand on them. I think personally that this will continue. The demand for broadband will continue. We are just starting a total revolution of using technology which is scalable and sustainable in the post era of the COVID. We are great position. That also is going to help me tremendously when we come with 5G Home, on millimeter wave and C-band and all that, because we know how to deal with home broadband, and that is an advantage we have to any others that is trying to do fixed wireless access, and we've been onto it for a long time.
As I show as well, now we're up to over 30 markets with 5G Home, added some 20 very recently. We are on fire on this right now. We have very big belief in our 5G Home. Later the year, when C-band comes, we're going to add even more coverage on that. All is embedded in how we worked with the ecosystem from the beginning and how we have developed our own IPRs on how to do self-install, how to do all the grids when it comes to millimeter wave and having a great opportunity to see that our customer gets a fantastic service. All in all, this is a full package that we are bringing to the market in order to have a full-scale broadband for the country. I think it's absolutely the right moment.
Don't forget on the business side as well, it's called 5G Business Internet. We are using the same methodology. We are doing the scaling on the same platforms. We address another market with it. It goes back to a strategy that we had for all the time. We have a network service. We scale it with different customers. That scale will help us with growth, but it also means that with the platform thinking we have, that will fall to the bottom line. If you see in this quarter, all three units are growing. We're bringing it all to bottom line. We still have more to do. We know how to do it. We have the model.
Thanks a lot.
Great. Thanks, Simon. Brad, we're ready for the next question.
Thank you. The next question comes from Brett Feldman of Goldman Sachs. Your line is open.
Yeah. Thanks for taking the question. Earlier this week, you announced that you had officially commenced the deployment of your C-band licenses and that you would expect 100 million pops to be covered by at least 60 MHz as we get into March of next year. Equally important to creating that coverage is making sure your customer base is able to use that capacity, which is going to require a fairly significant handset upgrade cycle. You noted that you had just put a new promo into the market this quarter. How are you thinking about stimulating device upgrades over the course of the year? What's embedded in your guidance in terms of maybe doing more of this?
Just as a follow-up question, you had noted you do expect that the phase I spectrum will be cleared by 3Q, 4Q. It seems like you don't expect to be fully utilizing it until March. There's a bit of a gap. I'm just wondering if there's anything you can do to close that, or that's just what the supply chain can deliver right now. Thanks.
Yeah. First of all, I can only say that we are onto a fast start on the C-band. It's only some six weeks ago since we can start to talk to our employees. We could talk to the partners. We can talk to the satellite companies, our suppliers. As you have seen, we have already ordered half of the equipment. We have made agreement with the tower cos. We have talked to the satellite companies that has reaffirmed that they believe that they can clear this first tranche of the spectrum in third quarter and fourth quarter. We actually made a press release yesterday that we're now starting deploying C-band as well, and that's six weeks.
The technology team was on fire to make this happen, and as said, when we had our Investor Day, we said that we worked with the dates we got from the FCC because we hadn't talked to anybody. Right now, this is the best date we have. Of course, we are pushing as much as possible to see that we get this up for our customers as soon as possible in order to get a great experience. Flowing that over to the phone question, I think that we have seen a great uptake on 5G phones and on unlimited premium. As Matt said, in the quarter, over 20% of the unlimited new customers took unlimited premium. That tells you there's a lot of value in it and a lot of 5G in it.
With the new promo that Matt talked about, we believe that is going to also drive 5G. We believe that what we have in the market right now will continue to grow the 5G base. As said, this is going faster than what we saw in 4G. We will continue to monitor, of course, but we see a good uptake on it. We can also add that when it comes to the iPad that have been just recent launched, it's also another addition of millimeter wave and how that comes into the whole ecosystem. Again, we feel good about the uptake, and we feel good about the line of products we have, and we have the promo supporting it. That's going to also go well together with the C-band deployment coming later this year then.
Great. Thank you.
Yeah. Great. Thanks, Brett. Brad, we're ready for the next question.
The next question comes from Phil Cusick of JPMorgan. Your line is open.
Hey, guys. Thanks. I wonder if we can dig into the enterprise and small business results. SMB was up year-to-year, which is great to see, and I'm curious what you see in bookings versus growing revenue this quarter. Thanks.
Hey, Phil. Thank you. One of the hardest hit businesses during the COVID-19 has been small and medium businesses, for the simple reason that they are most vulnerable of these types of things and the economic recession. We had an enormously strong wireless business with SMBs coming into the COVID-19 that actually came down quite a lot. We have seen over the year that we slowly are coming back on that. In this quarter, we actually had a very small growth in SMB. As the economy recover, we think our positioning is really good on the wireless side, but also with the 5G Business Internet, meaning fixed wireless access. I think we have a great combination to support our customers with that on top of some value-added services on top of it. I know that Tami and the team is working with this every day.
I don't think we're over it, that SMBs are coming back immediately. Clearly, we see some signs of improvement in the base. On the enterprise side, on the large enterprise side, I think we have the tale of two cities here again. You have certain large enterprises that are really impacted by the COVID-19 and the recession. They are holding back on investment. You have certain that have been fortunate in these tough times to actually grow better and having a lot of demand. They are investing, and that is giving the blended rate that we have right now. Of course, in the enterprise business, we have the wireline sort of secular decline in the wireline, which will not go away. The wireless business is coming in. Our mobile edge compute is happening.
The One Fiber initiative, is that helping at all on the enterprise or SMB side, or is it still too early for that?
I think on the enterprise side, of course, we have some opportunities with the fiber. Remember, our priorities was clear. It's getting fiber to our 4G and our 5G network. That's really where we get the most bang for the buck. Then we do strands to enterprise when we have them. On the small and medium, that's going to take some time, as was said before. Now when we have the 5G Business Internet, where we actually have fixed wireless access, we have a really good product for small and medium businesses. Some possibilities in enterprise. They are also still to come. As we said, it's more focused on building the network with fiber, right? We can see that our customer get the experience that they need to have when it comes to our exceptionally great 5G with millimeter wave and C-band.
Phil, just to follow on that, it is part of, as Hans mentioned previously, about building the network once and then monetizing it different ways. Just as we talk about with wireless and 5G monetizing. Again, another example of a multi-use network.
Thanks, Phil.
Thanks.
Yeah. Hey, Brad, we're ready for the next question.
Thank you. The next question comes from David Barden of Bank of America. Your line is open.
Hey, guys. Thanks for taking the questions. I guess the first one on the Fios revenue, we saw a pretty strong tick up. I know that kind of on a year-over-year basis, there's been a mix shift and an uptake on the higher speed of broadband services. Sequentially, it was a big number. I'm wondering if you guys did something on price on the broadband or even on the video that would have contributed to that move. The second question, I guess, Matt, you guys threw a lot of numbers out on media. 26% advertising growth, 13% owned property growth, 10.4% total revenue growth.
Could you kind of break that down, what the moving parts are kind of dragging down some of those bigger, higher eye- popping numbers? Is this kind of a one-year level set over a depressed 2020, and we're going to return to some kind of more "normal" revenue growth pattern in 2022? Thanks.
Thanks, David. If I start with the Fios revenue, what you're really seeing here is the impact of what the team started in the first quarter last year. We introduced Mix and Match into our Fios offering. It's been great for our consumer business. We introduced it into Fios in the first quarter last year. Obviously, the initial benefit we were seeing there got interrupted as the pandemic got underway. You saw we now have three quarters of very strong volumes starting in third quarter last year, fourth quarter, and now again in the first quarter here, our best first quarter in total Fios for six years. What that means is you've got an internet base of customers in Fios that's now more than 5% higher than it was a year ago.
That's driving the revenue growth even as you have the secular pressures coming on the video side. It's really volume created as much as step-ups or anything else, although there are obviously step-ups in there and opportunities to move customers to gigabit service and so on. The strong volumes based off the quality of service, combined with bringing the Mix and Match there, has worked very well for us in consumer mobility, now working well for us in Fios. As you saw, we brought the Mix and Match construct into our SMB wireless offerings as well. Very excited about what that's going to do. On the media revenue side, as you say, the 10.4% up, double digits for the second consecutive quarter. You remember both fourth quarter and now first quarter aren't really lapping COVID-impacted quarters.
What you're seeing here is the benefit of the hard work the team's been doing over the past couple of years, and that's really showing up on the advertising trends, as we talked about there. Offsetting that, to your question, how do you get from those higher numbers down to the 10%? Things like search revenue continue to be a headwind and will likely continue to be so. We're very encouraged by the advertising and the O&O momentum that we have and, as you say, now that's not a one-year thing as we go forward. The team's getting some good momentum. Hans?
Thank you, David. I just want to reiterate on the Verizon Media Group again. We go back to where we started the strategy 2018. We reset the business plan, and we start to cut costs. We reshaped all the products all the way from the own and operated on all the old brands. We combined the ad platform. The work has been immense by the Verizon Media Group team. Now we see the fruits of that hard work with growth in two consecutive quarters with double digits. I just want to shout out to the team that this was the plan we set, and they are actually delivering on the plan. I think we have a great future with these guys. They have a clearly good product portfolio, and we know digital is going to be important in the future. By that, I think we're in a good position.
Thanks, guys.
Yeah, thanks, Dave. Brad, ready for the next question.
The investment process for Verizon. Maybe secondly, how should investors think about the pace going forward of what incremental cost-cutting can look like for Verizon over the next three to five years? Thanks.
Thanks, Mike. Look, I am incredibly proud of the team's efforts over the past three plus years now, as we've really leaned in on identifying ways to continue to make us more efficient and maintain our position of having the best cost structure in the industry, which we think is going to continue to be important going forward, obviously. Not just in deploying 5G, but also the Intelligent Edge Network transformation going on, the One Fiber, there's a backbone in there as well that's going to give us benefits for years to come as a result of some of the efficiencies.
On the P&L side, some of those have helped contribute to the bottom line, but some of them have also allowed us to reinvest in the business so that we can continue to be competitive in the marketplace, continue to bring new promotions and so on to our consumers, and you see the value of us doing that. In terms of the pace going forward, just because we've hit the target doesn't mean we slow down. We will have continuous improvement going forward here. The team's got good momentum, and the great news is we didn't coast to the finish line here. We ran through the finish line. We accelerated through the tape. There's a lot more opportunities for us. Obviously, the last year has identified even more items for us.
As we go forward, we will continue to increase the efficiency of the business, both on the income statement and also from a capital side as well. A lot more to come.
I just want to agree with Matt. I think the structure changes on platform thinking and making the network with the Verizon Intelligent Edge Network, some of those benefits we haven't even seen yet with those investments we've done. Also, the new structure we have in the group, where we have the three strong CEOs running their businesses, has also unveiled much more efficiencies than we have seen before in how they run it. I agree with Matt, and this is part of our governance constantly to see that we find more efficiency, because that means that we can be even stronger in the market, and having the best cost structure for us is important.
Is this a target you would expect to continue to give further updates on and compare it relative to what the initial $10 billion goal was? Now that you've achieved the goal, does the progress just get wrapped into the totality of financial performance and outlooks for Verizon?
As we go forward here, obviously over the past three, four years, as we looked at the opportunities ahead of us, this was a major opportunity. That's why we gave a very specific target. As I mentioned, we'll continue to work with this. It'll be obviously inherent in our targets. As I think about the biggest opportunities ahead of us over the next three to four years, they're around growth. Everything we're doing with 5G, and all the other parts of our business. That's why the targets that we gave at the Investor Day were all about growth, whether that be how quickly we're going to deploy the C-band that we got, continuing to build out millimeter wave, the total addressable markets for 5G Home for MEC, and then the revenue growth that we talked about over the next five years.
We will obviously continue to drive cost savings and efficiencies throughout the business, but the biggest opportunities for us going forward here when we look at everything in front of us, is driving top-line growth, and we're very excited about pursuing those.
Thank you.
Yeah, great. Thanks, Mike. Brad, we're ready for the next question.
The next question is from Craig Moffett of MoffettNathanson. Your line is open, sir.
Hi. Comcast significantly changed its pricing in the MVNO to now offer family plan discounts. Can you just talk about the renegotiation that you and the cable industry just had on the MVNO, and what your view is of the status of that relationship, and how you see it evolving going forward? Obviously, the new pricing is considerably more aggressive and now sits on top of your pricing all the way down in family plans up to about four or five lines.
Hi, Craig. I cannot go into detail to any commercial agreements we have, but what I can say is that we feel good about our network-as-a-service strategy, where we have our own sort of premium brand with Verizon. We have the MVNOs addressing a certain part, and then we have the Visible and all of that. That's the whole idea. For us, this is accretive. We have a good relationship with our MVNO partners. We see them as enterprise customers. We also see that this is accretive to us because we have all this. I mean, nobody in the market has the same opportunities we have to play all the way from our premium Verizon, which you heard Matt and me talk about, how we migrate, and we're doing it in a great job, Ronan and team. And we will continue to do so.
I would agree with everything that Hans said. The idea of bundled pricing for customers, I think when we introduced Share Everything Plans back in 2012. It's something we've been doing for a long.
Sorry, in Washington?
I think everything we said from the beginning is holding true. The process is continuing as expected. As I said, this is a second half of 2021 event when this is going to be approved. It's progressing as expected. We don't believe it's going to be earlier. We think it's going to be somewhere in the third quarter, which we said also when we announced this. We will give an update when we know more, but it's a couple of different events still there. Again, it's progressing.
Probably transformed more in the last year than the last decade, with a lot more collaboration and conferencing. Obviously, you acquired BlueJeans a year ago. Can you talk about how well-integrated that is to the rest of your communication strategy and go-to-market strategy? Maybe, are you creating more UCaaS products or other bundles of SD-WAN services to go after the business market? Thank you.
Thank you. On the first comment, you have seen our strategy, how we address the market. I cannot comment on what our competition is doing. We feel good about our positioning with the promise we're coming out right now, and it actually resonates with our customers, the migration path we have and all of that. I don't think that you're going to see from us anything like that. On the BlueJeans and collaboration tools, we are integrating that every day here in new settings with new partners all the time because this is a great asset, and we're scaling it right now as we acquired it. That feels really good, and we still have the whole 5G around the Mobile Edge Compute area, which is going to need video conferencing, et cetera, or communication services. There's a lot more to be done there.
We build that into the SD-WAN solutions, where Tami and her team are continuously working with our customers that want to migrate right now, and we have great offerings in the market. We feel good about that, to be part of that transformation in the market, which is offsetting some of the wireline secular declines that we see as well. Overall, I feel that we have a good position and good work. Matt, anything more on that?
No, I think, look, the team's done a great job over the past 12 months. Remember, we closed this transaction during the pandemic. The ability to integrate and so on, we've done it all virtually and remotely. A lot of good work going on. As you mentioned, Tim, it's the opportunity for us to broaden the offerings that we have with our enterprise customers, and some good traction there. I think they've done everything we expected to do at this point.
Thank you.
Yeah, great. Thanks, Tim. Brad, we're ready for the next question.
The next question comes from Frank Louthan of Raymond James. Your line is open.
Great. Thank you. Can you walk us through plans for the balance sheet, in particular, would you consider monetizing any assets like Verizon Media and so forth to de-lever? How we should think about the timing for de-levering, if that's changed at all since the Analyst Day. Thanks.
Thank you, Frank. Our capital allocation priorities are the same as we said before. Number one, we invest in our business, and I think we've been very clear what we're investing in right now in the CapEx and pre-incremental CapEx for the C-band. Secondly, we have clearly outlined we're going to put our board in the position to continue to grow the dividend. Matt and I feel really confident about that. Thirdly is to do as we did after the Vodafone acquisition, to come down again to pre-Vodafone. We call that pre-COVID or pre-C-band right now because we want a change here. We're a little bit fashionist. We're doing that, and we see a great moment for that. We have basically a plan for that, given how we're going to generate growth and cash flow over the years.
As Matt outlined when we spoke about this last time, four to five years is what we believe is going to take us to get there. That's what we have in play right now, and no other things are included or no other new updates neither. We are just happy with the first quarter, where we generated very good cash, which means that the first quarter is in there for us to start doing our work to get back to the pre-C-band sort of financial metrics.
Great. Thank you very much.
Yeah, Hans, building on that, the leverage in no change since the Investor Day. Good first quarter results. As you think about the revenue targets we've given for the five years, certainly on track there. The only other balance sheet update I give you is just on the cash balance we've always had that elevated level since the start of the pandemic. Given the progress we've seen since the start of the first quarter in terms of the vaccination rate in this country and also the stimulus getting pass, we didn't know if its gonna happen or not, are now have many option behind us. We do think there's opportunity for us to start moving cash to what was close to something pre-pandemic level, so now that we got all things done, we're getting to the second quarter here and we're start working on that.
Alright great thank you very much
Yeah, great. Thanks, Frank. Operator, Brad, we're ready for the next question.
The next question comes from Colby Synesael of Cowen. Your line is open.
Great, thank you. Maybe just to follow up on that. Free cash flow was pretty strong in the quarter, $5.2 billion. It seems like there was some benefit on the working capital side. Just curious if you could talk about how you see that progressing for the remainder of the year and what might be implied in terms of free cash flow for the year based on your target of 2.8x of leverage by year-end 2021. Secondly, I'm not sure if you'll be able to give it, but I'm curious if you can give us any color in terms of subscriber numbers for the fixed wireless product at this point. Also, just from a housekeeping perspective, what line item are you actually including subs if it's anywhere at all? Also, where is the revenue for that being shown? Thank you.
Yeah. Thanks, Colby. Absolutely happy with the free cash flow performance in the first quarter. Obviously, working capital was part of the benefit in there. As we look at that, there's a couple of things going in different directions. As we saw the increase in equipment volumes, we saw the device payables, the receivables related to that increase. As you would expect, that was a benefit on cash last year. We said that would be a headwind this year, hope to be a headwind this year. Absolutely saw that. Offsetting that a little bit was the volumes that we saw in March helped inventory levels. Also, we saw really good customer payments in the month of March, too, as those stimulus payments hit.
As I think about cash flow for the rest of the year, I would expect the device receivables to continue to be a little bit of a headwind as those return to a more normal level after the lower volumes last year. Obviously, we don't have cash tax payments in first quarter. Those come through the three quarters of the year, and as we mentioned, we had a couple of favorable items in there last year. Still feel good, obviously, about where cash flow is going to play out. No update on our year-end leverage targets at this point, but really nice to have a strong first quarter in the bank. In terms of the fixed wireless access subscribers, as those expand, we'll start to disclose them.
In terms of where the revenue shows up, you're seeing that show up in service revenue as Fios broadband does today. That's where the revenue will show up in the income statement.
It's actually in the Fios segment opposed to in the [crosstalk].
No, I'm just saying Fios revenue show up in service revenue. I'm saying fixed wireless access will also show up as service revenue.
On the wireless side?
It'll be on the wireless service revenue, correct?
Okay, thanks.
Great. Thanks, Colby. Brad, we've got time for one more question.
Your last question comes from Kannan Venkateshwar of Barclays. Your line is open.
Thank you. I guess on the margin front, when you look at the consumer segment, you have a tailwind from Fios margins as that revenue stabilizes or potentially starts flatlining due to broadband or these mixed shifts away from video. As volumes pick up and you focus a bit more on volumes over the course of this year, there's a headwind from that. If you could just talk about the puts and takes when it comes to margins over the course of the year in the consumer business, that would be useful. Secondly, when you think about the stimulus that was passed in December, it looks like some of that money can flow to wireless consumers, the subsidy, the $3 billion subsidy for broadband. I guess some of that could flow to wireless consumers as well.
Are you guys starting to see some of that impact? How big of a tailwind do you expect that to be in the second quarter? Thanks.
Yeah. Thanks, Kannan. On the consumer margins, I think we've historically produced very good margins across the business there, and I'd expect that to continue going forward. As you identified, there is always a number of puts and takes out there as we move forward, and certainly Fios is performing very well and is contributing nicely to that. As you also rightly pointed out, equipment volumes were up significantly year-over-year, and obviously that increases the denominator in the margin calculation without really increasing the numerator. You got a number of different puts and takes. You'll have the ongoing impacts of building out the network in there as well. We feel very good about the margins that we'll have for the rest of the year within consumer, very much in line with what you would expect.
Certainly, the seasonality showing up in the fourth quarter with the seasonal volumes that you would expect to see over the course of the holiday period. Certainly, to continue to be on track to meet the EPS guidance we have for the year, consumer margins need to be a strong contributor to that, and I expect them will be. In terms of stimulus benefits, as I think I mentioned in the comment about working capital, we're seeing very good payment patterns from consumers at this point. That's where I think we'll see the vast majority of any benefits show up. Those payments were very strong in the first quarter, and I suspect the stimulus bills had something to do with that.
It means that our consumers are in very good shape as compared to where they otherwise might have been, given the impacts of the pandemic going into the second quarter, and we feel good about the outlook for the rest of the year ahead of us.
Got it. Thanks.
Yeah, great. Thanks, Kannan. Everybody, we're done for today. Thank you very much for the participation, and we'll see you soon.
Ladies and gentlemen, this does conclude the conference call for today. Thank you for your participation and for using Verizon Conference Services. You may now disconnect.