WPP plc (WPP)
NYSE: WPP · Real-Time Price · USD
20.21
-0.25 (-1.22%)
Jul 31, 2026, 4:00 PM EDT - Market closed
WPP plc Stock Forecast
Stock Price Forecast
According to 3 analysts polled by S&P Global, WPP plc stock has a consensus rating of "Hold" and an average price target of $18.53. The average 1-year stock price forecast is 8.31% lower than the current stock price, while the lowest is $16.5 (-18.36%) and the highest is $20.79 (+2.87%).
Price Target: $18.53 (-8.31%)
Analyst Consensus: Hold
Price Target
Chart* Price targets were last updated on May 28, 2026.
Analyst Ratings
The average analyst rating for WPP plc stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jul '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 1 | 0 | 0 | 0 | 0 | 0 |
| Buy | 0 | 1 | 1 | 1 | 0 | 0 |
| Hold | 1 | 1 | 1 | 1 | 2 | 2 |
| Sell | 1 | 1 | 1 | 1 | 1 | 1 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 3 | 3 | 3 | 3 | 3 | 3 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Rothschild & Co Redburn | Rothschild & Co Redburn | Buy Initiates $5.78 | Buy | Initiates | $5.78 | -71.40% | May 28, 2026 |
Financial Forecast
Revenue This Year
9.61B
from 13.55B
Decreased by -29.09%
Revenue Next Year
9.56B
from 9.61B
Decreased by -0.46%
EPS This Year
0.52
from 0.63
Decreased by -17.54%
EPS Next Year
0.55
from 0.52
Increased by 5.08%
EPS and Forward PE are based on non-GAAP adjusted numbers. Financial currency is GBP.