WPP plc Stock Forecast

Stock Price Forecast

According to 3 analysts polled by S&P Global, WPP plc stock has a consensus rating of "Hold" and an average price target of $18.53. The average 1-year stock price forecast is 2.77% higher than the current stock price, while the lowest is $16.5 (-8.49%) and the highest is $20.79 (+15.31%).

Price Target: $18.53 (+2.77%)

Analyst Consensus: Hold

Target	Low	Average	Median	High
Price	$16.5	$18.53	$18.3	$20.79
Change	-8.49%	+2.77%	+1.50%	+15.31%

Analyst Ratings

The average analyst rating for WPP plc stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.

Recommendation Trends

Rating	Nov '25	Jan '26	Feb '26	Mar '26	Apr '26	May '26
Strong Buy	1	1	0	0	0	0
Buy	0	0	1	1	1	0
Hold	1	1	1	1	1	2
Sell	1	1	1	1	1	1
Strong Sell	0	0	0	0	0	0
Total	3	3	3	3	3	3

Latest Forecasts

Analyst	Firm	Rating	Rating	Action	Price Target	Upside	Date
Bianca Dallal Rothschild & Co Redburn	Rothschild & Co Redburn	Buy Initiates $5.76	Buy	Initiates	$5.76	-68.07%	May 28, 2026

Financial Forecast

Revenue This Year

9.60B

from 13.55B

-29.15%

from 13.55B

Revenue Next Year

9.55B

from 9.60B

-0.50%

from 9.60B

EPS This Year

0.52

from 0.63

-18.19%

from 0.63

EPS Next Year

0.54

from 0.52

5.02%

from 0.52

Fiscal Year	FY 2021	FY 2022	FY 2023	FY 2024	FY 2025	FY 2026
Period Ending	Dec 31, 2021	Dec 31, 2022	Dec 31, 2023	Dec 31, 2024	Dec 31, 2025	Dec 31, 2026
Revenue	12.80B	14.43B	14.85B	14.74B	13.55B	9.60B
Revenue Growth	6.65%	12.72%	2.88%	-0.70%	-8.08%	-29.15%
Gross Profit	2.20B	2.54B	2.52B	2.45B	2.15B	1.34B
Gross Margin	17.21%	17.60%	16.97%	16.63%	15.84%	14.00%
Operating Income	1.22B	1.35B	521.00M	1.32B	373.00M	1.19B
Net Income	637.70M	683.00M	110.00M	542.00M	-215.00M	292.24M
EPS	-	-	-	-	0.63	0.52
EPS Growth	-	-	-	-	-28.43%	-18.19%
Forward PE	-	-	-	-	-	26.32
Dividend / Share	0.31	0.39	0.39	0.39	0.15	0.15
Dividend Growth	-	26.28%	-	-	-61.93%	-0.01%
Free Cash Flow	1.88B	498.68M	227.65M	1.24B	-63.25M	306.80M
No. Analysts	-	-	-	-	-	11

EPS and Forward PE are based on non-GAAP adjusted numbers. Financial currency is GBP.

Revenue Forecast

Revenue	2026	2027	2028
High	9.8B
Avg	9.6B
Low	9.5B

Revenue Growth

Revenue Growth	2026	2027	2028
High	-27.9%
Avg	-29.1%
Low	-30.0%

EPS Forecast

EPS	2026	2027	2028
High	0.75
Avg	0.52
Low	0.37

EPS Growth

EPS Growth	2026	2027	2028
High	18.7%
Avg	-18.2%
Low	-41.4%