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Earnings Call: Q4 2014

Feb 3, 2015

Operator

Good afternoon. Welcome to the Wynn Resorts fourth quarter 2014 earnings call. All lines have been placed on mute to prevent any background noise. After the speaker's remarks, there will be a question and answer session. If you would like to ask a question during that time, simply press star and 1 on your telephone keypad. To withdraw your question, press the pound key. I would now like to turn the call over to Steve Cootey, CFO and Treasurer. Please go ahead, sir.

Stephen Cootey
CFO and Treasurer, Wynn Resorts

Thank you. Good afternoon. Joining the call on behalf of the company today are Steve Wynn, Matt Maddox, John Strzemp, Kim Sinatra, Maurice Wooden, and myself here in Las Vegas. Gamal Aziz, Ian Coughlan, Frederic Luvisutto, Robert Gansmo, and Frank Cassella dialing in from Wynn Macau. Before we get started, I just wanted to remind everyone that we'll be making forward-looking statements under the safe harbor federal securities law, and those statements may or may not come true. With that, I wanted to turn the call over to Mr. Wynn.

Steve Wynn
Chairman and CEO, Wynn Resorts

I hope everybody can hear us today. We've issued our earnings, which I don't think surprised anybody. I know that in Macau, everybody follows the margins and the weekly casino numbers. January last year was a month in which we had extremely low hold %, and this year, we had a high hold %. Surprisingly, we made more money in Macau in January, for example, than we did a year ago. Our business for the year looked great, but the fourth quarter was tough. Since Golden Week in October, the effects of the changes in China have had a negative effect on all of the top-end business, whether that means retail top-end, like Rolex and Louis Vuitton, or whether we're talking about the high-end gaming in junkets in the VIP section.

We looked at the fourth quarter and the drop in VIP business. Then we looked at the first month of this year anticipating the kinds of question we'd get today, and we asked ourselves, were there any indications in January of a change? In terms of the VIP business, no. Turn was off by 40-odd %. The occupancy was high because we only have 1,000 rooms in Macau, and therefore, we still had occupancy. It was more of our mass occupancy, a little more than VIP occupancy, but the hotel was full. Things like Louis Vuitton, Christian Dior, and Rolex were off as they were in the fourth quarter during January. Even though we made $5 million or $6 million or $7 million more than we did last year.

I'm using January because we know the results of this first month. In January, we were able to make $80-odd million instead of $70-odd million. Excuse me, if I can stick with Macau for a moment. There was one change. Without any adjustment for hold percentage, making normal hold percentage comparisons, which we had last January and this January, our mass business was up 26%. Slots were off by 16% or 18%. A lot of our slot business is very top-end oriented. It reflected the kind of diminution of business that we saw at the tables at the high end. Mass business, though, was up legitimately 26%. We also are opening in a week or so the new area of the casino in Macau that is dedicated to VIP business. It is better facilities than anybody's seen in that town yet.

We're getting some very good people to occupy that space, which also frees up some of our other space for more mass table games. To that extent, I think February is going to see an improvement of some sort. I don't need to quantify that. I expect that we will see a better result comparing to the previous months. In Las Vegas, I mentioned in our third quarter announcement that if we had the legitimate November and December, we'd be the first company to exceed $500 million in profitability, probably not only in the history of Las Vegas, but also in America. In fact, we did do $515 million in EBITDA in Las Vegas, which was encouraging. We're very happy about that. China remains a big question mark. We have more questions than answers.

Thousands of our Macau employees are anticipating a promotion and a better life because of Wynn Palace, a breakaway property by any measurement, which up until now has been on budget and on time. We were notified by our builder last night that because of the Chinese New Year next year as the opening, they would be late with regard to that date that we have used in these calls. In our public releases, we've always said that it would be the first half of 2016. I have been more optimistic and said we'd make Chinese New Year, which until last night I thought was true. If we're to believe the email we got from Leighton Construction, they're not going to make Chinese New Year. They think they're going to miss that date. I'm going to explore that a little bit more deeply with them.

Mike Harvey is on this call, who ran Leighton in Hong Kong and Macau and built our first two hotels as the senior executive of Leighton running our jobs. He switched over to become our own executive in charge for the Wynn Palace project. He's in a better position to discuss the Leighton email and its ramifications than I am at the moment. I do believe that for all of Chinese businessmen, there is, at the moment, a bit of uncertainty as to what the future will hold, because so much of everything in China depends upon the policy of the central government. We have learned in the last 12 years the way to behave in China. That is to listen very carefully to what the leadership says and to do our best to be helpful and to conform with the program as we are their guest.

In my history in China, starting in 2001, I was very lucky to be instructed by former President Bush on how to behave there, and that was to be helpful and to understand that culture. To that extent, I believe that they sort out their problems in an orderly fashion as they see them, and in some cases, that impacts Macau or Hong Kong. There is nothing to be done but to be patient and to be alert and to do your best to be cooperative and to go along with the program. There's no doubt that the existence of Wynn Palace is a major event in the development of entertainment and tourism in Macau, and I believe that the government recognizes that to be true. We did get a 700-person increase to our construction labor this week. Although we requested 1,000, we got 700.

I guess that's encouraging, albeit that it was three months late. Timing and government approvals are a factor that we have to deal with. Hopefully, we'll be able to keep our promises to our employees that live in Macau and all of the staff that work in these places, and that their hopes for a better life will be fulfilled and that our ambitions to grow in Macau will continue to develop. I think that's pretty much the kinds of comments that are appropriate at this moment. If any of my colleagues on the call would care to add any of this, Gamal Aziz and Ian are there. Linda is there, our main connection to the gaming fraternity there.

As I said, Mike Harvey, the construction man, is on the call, and all of us here in Las Vegas and the parent company are standing by for questions, which we'll take at this time.

Operator

Ladies and gentlemen, if you would like to ask an audio question at this time, simply press star and the number one on your telephone keypad. That's star one for questions. Your first question comes from the line of Joseph Greff with J.P. Morgan.

Joseph Greff
Analyst, J.P. Morgan

Hello, everybody. Good afternoon. Just looking at your fourth quarter Macau results, looking at the EBITDA there and trying to normalize that, was there any adverse hold on the direct VIP side? You called out lower than recently experienced hold on the mass side. Would you characterize that as having below normal hold there?

Steve Wynn
Chairman and CEO, Wynn Resorts

No, we didn't.

Matt Maddox
President, Wynn Resorts

Joe, as you saw in October, November, our market share was in the 8.5%-9% range. That was a direct result of low hold in the premium mass area. When you look at it, that's between a $15 million and $20 million EBITDA impact for the fourth quarter, which was in the premium mass area in October and November.

Joseph Greff
Analyst, J.P. Morgan

Okay, nothing on the VIP side, on the direct side then?

Matt Maddox
President, Wynn Resorts

No.

Joseph Greff
Analyst, J.P. Morgan

No. Okay. As you pointed out in the release, you had about 10% on average less table games this fourth quarter versus a year ago. How do you think that impacted? Is there a way you can estimate that on a direct or indirect basis?

Matt Maddox
President, Wynn Resorts

Joe, I think that what you should know is that our tables are going to increase by about 40 tables after Chinese New Year with the new VIP rooms coming on and the incremental mass tables. We'll be up to about 485 tables, excluding poker, in two to three months. They're in the right positions in the casino. It's not just about number of tables, it's where they are. We've repositioned all the product, and we'll be up to 485 tables in a couple of weeks.

Joseph Greff
Analyst, J.P. Morgan

Okay. My final Excuse me?

Ian Coughlan
President, Wynn Resorts Macau

It's a combination of junket tables and mass casino tables. Also to note, we've had a lot of construction taking place throughout the fourth quarter. Now we get the west casino back in its entirety, and it's looking fantastic.

Steve Wynn
Chairman and CEO, Wynn Resorts

We're installing furniture today.

Joseph Greff
Analyst, J.P. Morgan

Excellent. My final question, going to the Las Vegas side of things, it looked like promotions was up sizably year-over-year. Can you talk about what drove that? Is there something one-timer related to last year's mix, and last year's hold? Thank you.

Steve Wynn
Chairman and CEO, Wynn Resorts

No, we didn't do anything unusual here in promotions.

Ian Coughlan
President, Wynn Resorts Macau

We don't know what you're looking at, Joe. We didn't.

Joseph Greff
Analyst, J.P. Morgan

Okay. I'll follow up offline then. That's all for me. Thank you.

Operator

Your next question comes from the line of Shaun Kelley with Bank of America.

Shaun Kelley
Analyst, Bank of America

Hey, good afternoon, everyone. Steve, in your earlier remarks, you mentioned that you did see, I believe, a 26% increase in the mass business so far in January. We haven't heard that many kind of rays of light in Macau in recent months. I was wondering if you could help us break that down a little bit. Are you seeing that improvement in premium mass, in grind mass? Are traffic levels up? Just kind of maybe help us think about that a little bit more.

Steve Wynn
Chairman and CEO, Wynn Resorts

Ian, where is it?

Ian Coughlan
President, Wynn Resorts Macau

It's coming from the mid-level mass. The high-end mass, very high-end is as impacted as VIP. Interestingly, the mid-level mass, we got back our room inventory from some of the junkets that we had moved on during the year. We got rooms back from refurbishment. We've been able to provide more of the hotel accommodation for the mid-level mass sector. There's about 7,000 players that we've targeted directly in a niche way, and we call it a winter campaign, and it's proved very successful for us.

Shaun Kelley
Analyst, Bank of America

Great. That's really helpful, Ian. I guess my other question would actually be on Boston. You didn't provide a budget in the release. Is that something that you could provide? I think there were some comments that it probably moved up to closer to $1.75 billion. Is that about the right number?

Steve Wynn
Chairman and CEO, Wynn Resorts

It's right in that area, 1.7, 1.75. We're feeling great about Boston, incidentally. Just great. We love the idea that we've got that for diversification. We'd never, ever been in a position where we're the only game in town. We've always, in my career for the past 40-odd years, we have competed and prevailed in the most competitive markets that exist, and we tend to thrive under those circumstances because as a top-end operator, we tend to take off the creamy part of the market, whether it's in mass or in VIP. To be in Boston, Massachusetts, and in the metropolitan area in Everett, and to have almost 4 million people where we're the only game in town is titillating. We worked very hard to compete for the right to operate in Massachusetts, as you know, and it was expensive to do that process and time-consuming.

We had an 1,800-pound application when we finally finished. We spent $25 million just to get to the end of the game in terms of local elections and requirements with related communities. You know that we had $130 million in infrastructure that we had to agree to. There was another $100 million in the cost of the license and other miscellaneous stuff. We're in $230 million of our budget already, or promises for that are separate and apart from the construction and that project budget. We are going to be one of the top five private employers in the history of the state of Massachusetts. We're going to be responsible for $50 million a month in revenue for the state, probably another $50 million in related revenues to all the surrounding communities. We're going to employ thousands and thousands of people.

It's the largest construction budget in recent history in Massachusetts, maybe forever. We've got a serious presence there in Massachusetts, and we're delighted to have that position. We finished the design of the hotel, and I think it's, along with the Palace, the best work we've ever done based upon 40 years of experience with what's best of all, with the same group of executives that have learned from all of our past experiences and projects. Hopefully, our next stuff that comes up will reflect the evolution and the enlightenment that we've been able to achieve because of those experiences. Speaking for myself, I am delighted with the Boston opportunity. Wynn America now enjoys. I think we're alone. These last few months, we got our investment grade, which we've had from Moody's, now from Standard & Poor's. Our credit rating is the highest in the industry.

We financed $1.25 billion of our Boston project already a few months ago at LIBOR plus 175. We're in real apple pie shape, just as our financing in China was at LIBOR plus 175. $3.85 billion of the project in China was financed non-recourse at LIBOR plus 175, or a total of 3.3% for the $3.85 billion that we raised. Again, non-recourse. Our Boston financing is non-recourse to the parent in Wynn America, which is, as I just said, I'm proud to say, investment grade. All in all, the setup is just right for Massachusetts and as we wend our way through the complexities of the Asian situation, our setup is just right to keep our promise to our employees and to the government in China.

Shaun Kelley
Analyst, Bank of America

Great. Thank you very much.

Operator

Your next question comes from the line of Felicia Hendrix with Barclays Capital.

Felicia Hendrix
Analyst, Barclays Capital

Steve, you touched upon this in your prepared remarks, regarding how you view doing business in China, and being a good corporate citizen there. Along those lines, a lot of investors have remarked to us lately how they've noticed increased rhetoric from all the Macau operators regarding the diversity of their new casino resort projects. Obviously everyone's taking directives from the central government seriously. There really shouldn't be a question there. In your view, has the mandate changed? That is your perception of what the government wanted when you started your new project, when you started Wynn Palace, has that changed significantly when you started? If so, does the increased rhetoric on diversification of the Macau economy affect your expectations for the returns of Wynn Palace at all?

Steve Wynn
Chairman and CEO, Wynn Resorts

That's a great question, I must say, I'm sure glad you asked. I didn't expect that today. The answer is, at least speaking I'm getting over a cold, for our company. In each and every case in America leading up to China, we have broken the record for casino revenue at The Mirage. We broke the Caesars preexisting record for casino revenue. We broke the Mirage record at Bellagio, we broke the Bellagio record at Wynn, we broke the Wynn record when we opened Encore. What's interesting, though, even though we've gone into the $800 million range, never in the history of our company has our casino revenue met or exceeded our non-casino revenue.

That is to say, the reputation of this company, its status today, is based upon the fact that we did not focus completely on gaming, but recognized that gaming was a result and not a cause, that although it was a productive cash register in the building, that the real attraction and the power, the energy of our vitality of our enterprise was directly related to its non-casino, experiential entertainment and hospitality aspects. The one thing that led to the spread of new concessions in Macau, the desire of that government after the turnover to the PRC, was to broaden the appeal of Macau and to diversify from purely baccarat to beyond baccarat.

All of the operators there, all of our competitors, have recognized this from day one, not because of a mandate from the government necessarily, but because of their understanding of how the industry survives and prospers based upon creating experiences for people that they can't get at home. Tourism, the broadest definition of tourism, a positive, exciting experience that you can't get at home. Surely we recognize that a slot machine or a baccarat is an experience you can get anywhere. Every damn slot machine on Earth looks like every other one. I can't even tell one manufacturer from another unless I look at the plate on the side. Every roulette table is identical to every other roulette table, no matter what nation you're in, from one end of the globe to the other. Our company has recognized that more than any other company in history.

Our non-casino revenue always exceeds our casino revenue. Wynn Palace was built as Bellagio and Wynn and Encore have been built to create a complete tourist destination experience. Only the smallest part of our budget in Macau is dedicated to baccarat tables. Hundreds of millions, yes, billions of dollars, up to $4 billion, dedicated to entertainment, shopping, food and beverage, spas, incredible hotel room experiences, and most importantly, to an extensive in-depth training routine and discipline on the area of human resources to guarantee the visitors to Wynn Palace a unique experience for those people who travel and seek to have unique experience. When you hear that the central government and the Macau government urge operators to diversify the attractions of their facilities, when they speak to us, they're preaching to the choir. We invented that idea.

It has been certainly enhanced, and it's certainly been carried on by companies like Venetian and Melco, no question, and Galaxy. All of these facilities being built in Cotai today are remarkable destination resorts. They were planned, and they were executed Government or the Macau government. This is a development. This development of non-casino is something that was going to happen anyway, and has happened. I said this once before, I'm going to repeat it again today. If you take Macau with its destination resorts, which include gaming tables, and you take Hengqin Island adjacent to Macau with its additional non-gaming attractions like theme parks, I say that Macau-Hengqin Island area will, in the next five to 10 years, become the most dynamic tourist destination location on the planet. That's saying something in a country that has Orlando and Anaheim and Las Vegas.

Boy, what's being done over there is really something, and to a certain extent, it's happening in Shanghai as well. I hope that's a response to your question.

Felicia Hendrix
Analyst, Barclays Capital

No, that was great, [Cotai] . I appreciate that. If I may move on to Las Vegas for a moment.

Steve Wynn
Chairman and CEO, Wynn Resorts

One other thing. One thing. Last year, $800 odd million in gaming revenue, the total revenue of the place was just shy of $2 billion. That's not a gambling hall. I'm talking about Las Vegas now. Just $1 billion, $970 or something in revenue, just shy of $2 billion. The gaming was only $800 odd million of it. To give you an idea. In China, because of the vigorous gaming activity, it's very hard to exceed the gaming with non-gaming facilities. If you look at the facilities, they're lopsided non-gaming. Okay, I'm sorry. That ends my answer.

Felicia Hendrix
Analyst, Barclays Capital

I appreciate that. Can you tell us or one of your colleagues tell us what you're seeing from the Asian baccarat customer in Vegas? In the quarter, in the market, baccarat volumes were down 11% year-over-year. I'm just wondering, is there something structural? Is it economic? Is it something we shouldn't be concerned with? Just what are you seeing there?

Steve Wynn
Chairman and CEO, Wynn Resorts

Certainly I'm concerned about the attitudes and trying to handicap the behavior of Hong Kong and Chinese players that travel the world and visit various places. Our New Year's was very vigorous in terms of Malaysia and Indonesia and Taiwan, South Korea in January. The hit is in Hong Kong and Mainland China, the future of it is unknowable at the moment. There are many moving parts. I don't have an answer today on this call, sometimes you just have to say you don't know.

Felicia Hendrix
Analyst, Barclays Capital

I don't know either, guess we're even there.

Steve Wynn
Chairman and CEO, Wynn Resorts

That makes a whole bunch of us.

Felicia Hendrix
Analyst, Barclays Capital

All right, thank you.

Operator

Your next question comes from the line of Carlo Santarelli with Deutsche Bank.

Carlo Santarelli
Analyst, Deutsche Bank

Good afternoon. I wanted to touch a little bit on how you guys are thinking about your dividend, as well as overall capital as we go forward. I believe leverage today on an LTM basis is around three times. Clearly, there's Cotai spend. As it pertains to your domestic dividend, the $6, how are you guys thinking about balancing that with leverage and obviously, retained earnings in Macau?

Steve Wynn
Chairman and CEO, Wynn Resorts

Well, first of all, let's understand that this is not 2008. Macau went from skyrocketing to healthy revenues. Let's keep some perspective to this conversation. Our structure now does not threaten our dividend in the near future. When Cotai opens next year, hopefully sometime next year, that there will be an incremental revenue and profitability from it, and I can't see that any other answer would be appropriate-

Carlo Santarelli
Analyst, Deutsche Bank

That-

Steve Wynn
Chairman and CEO, Wynn Resorts

in terms of looking forward. I was always hoping the dividend would increase. I haven't thought that it would decrease, nor do I think so today. Matt, you deal with this, you and Stephen Cootey. You can correct me if you'd like to.

Matt Maddox
President, Wynn Resorts

No, you're right.

Steve Wynn
Chairman and CEO, Wynn Resorts

I have feelings won't be hurt.

Matt Maddox
President, Wynn Resorts

No, you're right. Low leverage, lots of cash protects the dividend, and we have a big property opening next year.

Carlo Santarelli
Analyst, Deutsche Bank

If I could just ask one follow-up, actually two, both on Macau. One was, would you guys be able to comment on whether reclassifications played any role or have played any role in some of the moving parts? I think, Matt, from your comments, the $15 million-$20 million of premium mass EBITDA drag, if I just do some backwards math, that's roughly $20 million a month of less revenue, which kind of explains the delta between what you did in January relative to what you were doing in the 3Q. Is that all that is, or was there some other reclassification activity? My quick follow-up is, would you guys mind just commenting, I got a little bit confused.

Is the West Casino renovation and all the tables, will they be ready for Chinese New Year, or are there different parts of that construction?

Steve Wynn
Chairman and CEO, Wynn Resorts

The last one, the answer is yes.

Carlo Santarelli
Analyst, Deutsche Bank

Okay.

Steve Wynn
Chairman and CEO, Wynn Resorts

Everything will be ready in a few days. We're finishing everything in real time in the next six days.

Matt Maddox
President, Wynn Resorts

We haven't been going through these reclassification scenario that you've seen other operators going through. Our mass tables are our mass tables, and the same with our VIP.

Carlo Santarelli
Analyst, Deutsche Bank

Great. Thank you, Matt and Steve, I appreciate it.

Matt Maddox
President, Wynn Resorts

Sure.

Operator

Your next question comes from the line of Steven Kent with Goldman Sachs.

Steven Kent
Analyst, Goldman Sachs

Hi. Good afternoon. Maybe if I could just go for a little bit more of a longer-term question, which is, what examples are you seeing today in Macau that give you the confidence that Wynn is pivoting more and more towards the mass or the high-end mass and away from the junket? What are you seeing today that gives you the confidence that the $4 billion and all the things you're doing are going in the right direction? I guess that's what we're all struggling with. The only example I would use, Steve, which I think you lived through, which was in the late 1990s, when we saw a move towards U.S. customers wanting better restaurants, better rooms, that gave you the confidence to go and build the Bellagio. What is it today that gives you the confidence that you're doing the right thing in Macau?

Steve Wynn
Chairman and CEO, Wynn Resorts

Interesting question. I'm gathering my thoughts. At the end of this consideration, you and I, and everybody else on this call, have to ask ourselves, is there a commonality in humanity in terms of aspiration? Is China so different than America? My answer to that question, based upon these 40-odd years of dealing with Asian customers, more than anybody else probably, in the last 30 years, starting with Mirage, and talking to them constantly, both here and at home in Macau, is that aspirationally, all folks are the same. When they go on vacation, they want to live bigger and better than they can in their normal, disciplined lives. That's what makes destination resorts necessarily special, so that they can fulfill that aspirational dynamic. Nothing that we've seen in China has changed my opinion.

In fact, everything that we've experienced in the past 12 years in wonderful Macau has reinforced that folks may look differently and talk a different language, and their menu may be different. In terms of what they want, it's all the same. Every place in the world we've given people what they want in this ever more mobile society, the moving middle class of the world. They have responded to the same invitation with similar enthusiasm. Wynn Palace is a gilt-edged invitation to that party, and my confidence is based upon 40 years of experience, both with American and international players, and the Brazilians and the Mexicans and the Argentinians and the Colombians, where we have offices, and the Venezuelans, the Taiwanese, the South Koreans, the Japanese, and the Chinese folks.

When they have some money and a chance to enjoy it, they all want the same thing. That's the basis of my confidence, and I might add, it's most likely if Sheldon was on the call or Francis Lui or Lawrence Ho or Jamie Packer, they would say the same thing. I believe that to be true. That's something I'm very hesitant, as you know. I'm insecure about the short-term future of the way things roll out in Macau. I am not insecure about that answer to that question.

Steven Kent
Analyst, Goldman Sachs

Steve, I guess I was asking for, and I know it's a big ask, is you're seeing good hotel room demand. You're seeing people willing to trade up for things in restaurants, in hotels, in the way they're interacting in retail. In the fourth quarter, I guess, or in January, that's what I'm really trying to get at, is whether you're seeing any of that today. I'm not sure that's going to be evident. Okay.

Steve Wynn
Chairman and CEO, Wynn Resorts

It's confusing. People with money are destabilized at the moment in China. You're seeing that all across mainland China, that people are being cautious. There's an uncertainty in China these days about things that are a little foreign to us here. What is expected of them? What's the relationship of Chinese businessmen to Chinese government officials? Is corruption as widespread as people say it is? I read the South China Morning Post. I talk to people. This campaign against corruption has been a big wake-up call in China. President Xi Jinping has determined that his leadership should eliminate the perception of corruption, and the only way to do that is to root it out. You know there's a huge national campaign to investigate public officials and their behavior.

Now, it's comforting to note, an officer who represents the central government in Zhuhai that looks over Macau, made a public statement when I was there last week that there is little or no evidence of any government officials gambling away their money in Macau. He wasn't concerned about that. That was a positive announcement by him, and I think he felt it necessary to say that. We wait for announcements from the government with bated breath to understand what their perceptions are of Macau and what the related activities will be as a result of those perceptions. I think what we're seeing across China is a retrenchment of spending instincts. How long will that last? I don't know.

Steven Kent
Analyst, Goldman Sachs

Okay, thanks. Thanks for the call.

Operator

Your next question comes from the line of Thomas Allen of Morgan Stanley.

Thomas Allen
Analyst, Morgan Stanley

Good afternoon. You mentioned earlier how there are very good people filling the new junket tables you're bringing on board ahead of Chinese New Year. We read almost every day about turnover in the junket business. Can you just discuss how you chose the partners that you did, how you're dealing with junkets in general, and have you changed your direct VIP mix at all in Macau? Thanks.

Steve Wynn
Chairman and CEO, Wynn Resorts

The answer is we have changed. We've eliminated the weaker junket operators, and very much as if we were looking in the mirror, we sought safety and security by dealing with only the strongest operators financially. One of them is called Suncity Group, the other one is called Guangdong, named after the province that is adjacent to us, Guangdong Province, the capital of which is Guangzhou. We've given our 2 new rooms to Guangdong and to Suncity Group. Suncity Group is financially, probably the most powerful of the junket operators. We'd never had them in our facility, and we're welcoming them with a sparkling new, really dramatically lovely space. They're enthused about that. We've gone to 9 operators from 12 or 13 and reclaimed those tables, as I mentioned earlier, because we want to do business with we're very conservative about credit.

We want to do business with only the most conservative counterparts in that industry. Is that helpful to you, that answer?

Thomas Allen
Analyst, Morgan Stanley

very helpful. Thank you. Just as my follow-up, we noticed in your results that your promotional spending in Macau as a percentage of revenue went from about 5% to 6%. I think I asked a question last quarter about what would happen with the promotional environment, and you talked about, at a certain point, you have to raise your promotional spending to fit the market environment, but at a certain point, it gets futile. Can you just talk about where that could go? Just a final numbers question for anyone in the room. When you talked about mass market revenue up 26% for your property in January, was that versus December or was that versus January the prior year? Thank you very much.

Steve Wynn
Chairman and CEO, Wynn Resorts

January the prior year, in just that quick aspect. Matt, why don't you deal with that or-

Matt Maddox
President, Wynn Resorts

On the promotional side?

Steve Wynn
Chairman and CEO, Wynn Resorts

Whoever wants to deal with it.

Matt Maddox
President, Wynn Resorts

Yeah, look, again, if you look at our third quarter, our promotional allowances were $50 million. They were $48 million in the fourth quarter and $48 million year-over-year. Getting into the mix that it's gone from 5% to 6% of revenue, I think that that's missing the point. They were flat year-over-year, we're not seeing any major increase in promotional activity in the industry.

Steve Wynn
Chairman and CEO, Wynn Resorts

Does that help?

Thomas Allen
Analyst, Morgan Stanley

It does indeed. Thank you. Yep. Thanks, Steve.

Operator

As a reminder, ladies and gentlemen, if you would like to ask an audio question, please press star and the number 1 on your telephone keypad. That's star 1 for questions. Your next question comes from the line of Harry Curtis with Nomura.

Steve Wynn
Chairman and CEO, Wynn Resorts

Hi, Harry.

Harry Curtis
Analyst, Nomura

Hi, guys. Steve, I wanted to get back to kind of the focus of your target market for Wynn Palace. Given these policy changes and the uncertainty, has that changed your focus on where your target market's going to be and what your ROIC expectation is? Tied into that is, going back two quarters ago, you talked about table allocation. It seems to us that the 1,750 remaining or unallocated tables is more permanent than we had thought. Have you amended your view on that topic?

Steve Wynn
Chairman and CEO, Wynn Resorts

My target market hasn't changed at all. We're after everybody. That's been the story for 40-odd years. We're looking for everybody who have the funds and the desire to experience the highest-end kind of treatment that they can get. Matt, can you enlarge Harry's question, answer to him?

Matt Maddox
President, Wynn Resorts

Sure. On the table allocation?

Steve Wynn
Chairman and CEO, Wynn Resorts

Yeah. I thought we dealt with that. We allocate the tables based upon a moving assessment this weekly. We reevaluate the activity on our VIP, and if we don't like it, we move it into mass.

Harry's asking about, do you think you'll get your tables for Palace with only 1,750 left?

Well, at the end of the day, the government will assign those tables, and they haven't officially done that yet. I might point out that in planning Wynn Palace, we were required to submit extensive schedules of how many employees we would need for construction and when we would need them, how many people we would hire from Macau, how many tables we'd need. Everything was included in the submissions that were considered and reviewed by the government extensively for protracted periods of time. That process was slow, laborious, and extended. Then we got our final approval, and we commenced construction. The building was designed, and the promises made to the employees were all based upon all of those submissions and those declarations, which were then approved and accepted, and we were given the green light to go ahead.

It seems to me that at the end of the day, the government will respect that. Talks of caps and all of those sort of things, they occurred after our approvals and after our construction had begun on the land. Although I don't know what our table total is as we speak today, I have a sense that common sense and consistency will be the order of the day. I don't see the government of Macau threatening the security of the employees who live in Macau, who are all shareholders of our company. I just don't see that. Nor do I sense that in my conversations with the government. How they allocate those tables is something that's clearly their own business. The responsibility for these projects, although we have financed and built them, is also their business.

I have confidence that their common sense and their integrity will, at the end of the day, be the last word on the subject. I don't know how you would look at it if you changed seats with me this afternoon, but that's my feeling about it.

Harry Curtis
Analyst, Nomura

Thank you.

Steve Wynn
Chairman and CEO, Wynn Resorts

I don't see the government of Macau scuttling their own industry.

Harry Curtis
Analyst, Nomura

Okay. I appreciate that. The only other question I had, Steve, would be, as you look at Vegas over the next couple of years, what do you think the demand picture looks like, particularly as the group business, the convention business comes back? Can you talk about your expectations there?

Steve Wynn
Chairman and CEO, Wynn Resorts

Maurice is with me. There is a preemptive moment to that answer. Two projects have been announced directly facing our land. We have over 2,000 feet on the Strip, opposing our 2,000 feet are the frontage of the old Stardust and the old Frontier Hotel. The Frontier has been purchased by the interests of James Packer, he has hired people of quality and experience to design and build a facility that is approximately $2 billion. KT Lim, an internationally experienced casino developer in Malaysia and Hong Kong and even New York with the slot machines at Aqueduct, in Singapore and Malaysia and Aqueduct. He has announced a project on the site of the old Stardust or the Echelon property, again, that opposes Encore, that is $4 billion.

If you say that instead of an empty land and a couple of shell structures, we are going to have $6 billion worth of construction, eventually in four or five years, buildings and employees and guests across the street with thousands of rooms, that is worth at least $30 million-$50 million on the bottom line of my company. I love that. Right away, I see Las Vegas being enhanced, going forward by this kind of experienced capital investment. Hopefully, those projects won't be false starts. They will really happen. The men who have announced them are people fully capable of keeping the promise. That is good news for us in our spot here on the promenade. My feeling about Las Vegas, it is still the destination of choice worldwide. Otherwise, why were they all here on New Year's Eve?

Over 2,000 of them filled our ballroom to watch Bruno Mars, then they shopped and ate and gambled and enjoyed themselves to the hilt. We had a great New Year's. Nothing is new. I think, again, so much depends on American domestic political situation. I have thought that we were under the gun during the recession with administration policies of more of a wet blanket on job formation and economic development than they were constructive, but that was my own personal view. We seem to have overcome the administration and the recession, we finally, slowly seem to be crawling out of the ditch we were in. Maybe things will continue to improve in America. Las Vegas, and at least Wynn Resorts, has come through it handily. I think the same thing is going to apply in the future.

Harry Curtis
Analyst, Nomura

When you look at the kind of year that you have come through in Las Vegas as far as room pricing and operating leverage, do you think that 2015 and 2016 will be just as strong based on the forward bookings that you have?

Steve Wynn
Chairman and CEO, Wynn Resorts

Well, I raised all the prices on our rooms about 18% in August. Was it August, Maurice?

Maurice Wooden
President, Wynn Las Vegas

Yeah, it was August. Actually, we started Labor Day weekend.

Steve Wynn
Chairman and CEO, Wynn Resorts

Yeah. I decided to raise the prices. Pricing is always. You don't want to price yourself out of the market, but you don't want to miss the opportunity to take an increase, especially if you think you've got the kind of demand and reputation that'll allow you to do it. We've been able to do that so far. The business of business is not about home runs. It's about buns and singles. You build a reputation, you create a platform for a business that can sustain pricing increases over a long period of time because of consistency. Consistency is probably the most important word in politics, in business, and human relations. Consistency is the most important thing to the future of Macau.

Does the world think that China's consistent, that Macau is consistent, that the businesses and the governments will be consistent in their decisions? Consistency allows for a better future and a better life for people. Inconsistency is destabilizing and frightening, and it creates all that uncertainty. We live with a certain amount of it on a daily basis. Surely, we do internationally as a nation with the problems in the Mid East, and surely we do politically in America. Surely, at the moment, we do deal with uncertainty in China. The question becomes, if the only constant is change and uncertainty, how agile is the company? How agile is it financially? How agile is it in terms of its human resources? It's very important for CEOs and senior management people in all companies to recognize that flexibility, agility is everything to survival in the modern world.

I think that's probably almost a universal truth these days. That's the main thing that I see going forward, that we maintain the kind of platform that allows us to deal with change easily, to be agile, and then to trade on our goodwill and our past performance. We got the concession in Macau because of Bellagio and Mirage. When the government of China decided that they wanted, after the takeover, to broaden the appeal of Macau as a worldwide destination, travel and touristic destination, they went looking for people that they thought could do it. I think that we got the concession because of our past performance in Las Vegas. Our job in Macau has been to keep that promise going forward with the capital. We haven't invested as much in China as we've ever made.

All of our money is back in there, and in spite of the success we've had. That is true of Venetian as well as Galaxy and Melco. We're all the same in that regard. Everybody. MGM is doing it as well. I think that all bodes well for the future, in spite of short-term uncertainty.

Harry Curtis
Analyst, Nomura

Thanks for the help, guys.

Operator

We have time for one final question. Your final question comes from the line of Robin Farley with UBS.

Steve Wynn
Chairman and CEO, Wynn Resorts

Hello, Robin.

Robin Farley
Analyst, UBS

Great. Hi, how are you? Two questions. One is, I don't know if you have any thoughts on the potential for the smoking ban to be extended to the VIP segment, and whether that-

Steve Wynn
Chairman and CEO, Wynn Resorts

Yes. The smoking ban will be extended in my view.

Robin Farley
Analyst, UBS

Any thoughts on what kind of impact that may have?

Steve Wynn
Chairman and CEO, Wynn Resorts

Unintended consequences in our case. For reasons entirely unrelated to the smoking ban, all of our facilities, the gondola in the front of Wynn Palace. Virtually, a huge amount of our gaming facilities have terraces, so you can get up from a table and walk outside the door and be on a patio outdoors looking at the water. That's not why we did it, in anticipation of not being able to smoke in the building, but it turns out that we got a windfall in our plan, in our facility. Robin, your question about will the smoking ban be extended to be absolute in the building? The answer is yes. I believe that to be true. What was the second part of the question?

Robin Farley
Analyst, UBS

Part of it was just going to be the impact on before Wynn Palace opens, just your day-to-day business now, and whether there's anything you can do to make adjustments to minimize the impact from that. I did have a question.

Steve Wynn
Chairman and CEO, Wynn Resorts

Let's just take them one at a time. In terms of the impact, so long as it's the same for everybody, very little impact. Nick. Go ahead, Robin.

Robin Farley
Analyst, UBS

My other question was about margins. When you look at the fourth quarter, I guess mass was a bigger % of your business versus VIP from a year ago, as a % of your total business. We usually think of the margin being so much higher in the mass business. Just looking at EBITDA margins of the property year-over-year, it was still down a bit. I guess, I wonder if you could talk about maybe some of the cost pressures in the mass business and things that you might be able to mitigate as business is shifting there.

Matt Maddox
President, Wynn Resorts

Again, cost pressure in the mass business, our margin in the mass area has been very consistent. Some of the things that you're picking up are retail revenues are down, and when retail revenues are down, that goes straight to the bottom line because that's leased income and very high margin. For the whole town, everybody's experiencing that. We've always said we think our EBITDA margin, given all the various mixes, is going to be somewhere in the low 30s, and that's where it's coming in.

Robin Farley
Analyst, UBS

Okay.

Steve Wynn
Chairman and CEO, Wynn Resorts

How's that, Robin? Does that cover it?

Robin Farley
Analyst, UBS

That is helpful. Thank you.

Steve Wynn
Chairman and CEO, Wynn Resorts

Anybody else? We don't want to leave you out. If there's anybody that had another question, this is a good time to do it. I know there's a lot of changes. Even though that was supposed to be the last question, if there's another one, I'll take it.

Operator

You do have a question that came in from the line of Chris Jones from Union Gaming.

Chris Jones
Analyst, Union Gaming

Great. Thank you. Just real quickly, just following up on the Leighton letter that you discussed. Can you just talk about how far off you are from peak labor and perhaps what you're assuming going forward in terms of what you'd have to get in terms of getting back on schedule, at least hitting the mid-2016 opening date? Thank you.

Steve Wynn
Chairman and CEO, Wynn Resorts

We have two labor requests to finish. It took 7,000 people to build the building. We had 4,600, 4,700. We needed 2,300. We got 700, where 1,500 was due. The 1,000 that was the request was October. The 700 we got was last week, and right around the middle of February, we needed the last 1,500. That request is in. It remains to be seen on how timely that request will be granted. That would take our workforce to 7,000, which is what the Leighton folks say they needed to finish the building on time, and they have vast experience in Hong Kong and Macau and everywhere in Asia. So when they say 7,000 people it takes to build 6 million feet, that isn't a wish list. It's just a simple, practical explanation of the requirements. And we're 1,600 or 1,700 away from that now.

Chris Jones
Analyst, Union Gaming

Great. Thank you.

Steve Wynn
Chairman and CEO, Wynn Resorts

You bet. That's it, I guess. Thank you, everybody. Appreciate your attention. Hope that we've been responsive, and we'll wait and see what happens in the next 60 or 90 days.

Operator

Thank you for participating in today's conference. You may now disconnect.