Hello everyone, and a warm welcome to the Yelp third quarter 2021 earnings call. My name is Simona, and I'll be coordinating your call today. If you would like to register a question during the presentation, you may do so by pressing star followed by one on your telephone keypad. With that, I have the pleasure of handing you over to your host, James Miln, Senior Vice President of Finance and Investor Relations to begin. Please go ahead, James.
Good afternoon, everyone, and thanks for joining us on Yelp's third quarter 2021 earnings conference call. Joining me today are Yelp's Chief Executive Officer, Jeremy Stoppelman, Chief Financial Officer, David Schwarzbach, and Chief Operating Officer, Jed Nachman. We published a shareholder letter on our investor relations website and with the SEC and hope everyone had a chance to read it. We'll provide some brief opening comments and then turn to your questions. Now I'll read our safe harbor statement. We'll make certain statements today that are forward-looking and involve a number of risks and uncertainties that could cause actual results to differ materially. Please note that these forward-looking statements reflect our opinions only as of the date of this call, and we undertake no obligation to revise or publicly release the results of any revision to these forward-looking statements in light of new information or future events.
In addition, we are subject to a number of risks that may significantly impact our business and financial results. Please refer to our SEC filings as well as our shareholder letter for a more detailed description of the risk factors that may affect our results. During our call today, we'll discuss adjusted EBITDA and adjusted EBITDA margin, which are non-GAAP financial measures. These measures should not be considered in isolation from or as a substitute for financial information prepared in accordance with generally accepted accounting principles. In our shareholder letter released this afternoon and our filings with the SEC, each of which is posted on our website, you will find additional disclosures regarding these non-GAAP financial measures, as well as historical reconciliations of GAAP net income to both adjusted EBITDA and adjusted EBITDA margin. With that, I will turn the call over to Jeremy.
Thanks, James, and welcome everyone. Yelp had another strong quarter of consistent execution. Our teams continued to deliver on our strategic initiatives, resulting in net revenue growth of 22% from the third quarter of 2020 to $269 million and equal to our best quarterly performance ever. At the same time, our more efficient business model means that much of this strong revenue performance flowed through to the bottom line. We delivered positive net income of $18 million and record adjusted EBITDA of $71 million, representing a 26% adjusted EBITDA margin. Underlying this performance, advertising revenue from services businesses increased by 18% year-over-year, driven by the continued progress our teams made to improve monetization and deliver more value to our advertisers.
At the same time, advertising revenue from restaurants, retail and other increased by 28% year-over-year, despite a slowdown in the pace of reopening. We believe that there is significant room for further recovery in these categories as the effects of the pandemic subside. Consumers have continued to turn to Yelp for trusted local content, which includes up-to-date, important local business information. In the third quarter, we launched several new attributes to enable businesses to communicate vaccine requirements to their customers, which have been well received. Our trusted content gives consumers the confidence to connect and transact with local businesses. For example, diners seated via Yelp more than doubled year-over-year, while request-to-quote requests increased by nearly 10% year-over-year.
In summary, the progress on our strategic initiatives and our third quarter results underscore that Yelp is a stronger and more efficient business than ever before, despite continued pandemic-related impacts to local businesses in many of our core categories. While we anticipate that the macro environment will continue to fluctuate in the short term, we are excited about the long-term opportunities ahead and remain confident in our team's ability to execute. With that, I'd like to turn it over to David.
Thanks, Jeremy. Third quarter net revenue grew by 22% year-over-year and by 3% from the third quarter of 2019 as our strategic initiatives continued to deliver strong results. Largely driven by structural improvements and another quarter of disciplined expense management, net income increased by $19 million year-over-year, and $8 million from the third quarter of 2019, while adjusted EBITDA increased by 34% year-over-year. Adjusted EBITDA margin increased by two percentage points year-over-year and by four percentage points from the third quarter of 2019. Advertising revenue from services businesses reached a record $157 million in the third quarter, supported by consistent consumer demand and our continued focus on monetization.
At the same time, revenue from restaurants, retail, and other businesses further recovered in the third quarter, reaching $100 million. We were also pleased to see paying advertising locations improve by 7,000 from the second quarter to 535,000 in the third quarter, an increase of 6% year-over-year. Our efforts to increase services monetization and deliver more value to advertisers also contributed to record revenue per services location in the quarter. Even as we increased our headcount to support strategic investments in the third quarter, our record 26% adjusted EBITDA margin is another important proof point of Yelp's margin potential. While our distributed operating approach provides an opportunity for us to continue to drive efficiency through our real estate expense over the next several years. We remain focused on investing behind our initiatives to drive long-term sustainable growth.
We expect the office space reductions we've executed to date will result in annual GAAP expense savings of approximately $15.5 million-$17.5 million through the end of the related leases and subleases between December 2024 and July 2025. We anticipate that this GAAP expense reduction will benefit adjusted EBITDA by approximately $15 million-$17 million on an annual basis. Returning excess capital to shareholders in the form of share repurchases is an important part of our overall capital allocation strategy. Since we resumed share repurchases in the fourth quarter of 2020, we had repurchased $224 million worth of shares as of October 29, including $49 million worth of share repurchases in the three months following our second quarter earnings call.
Turning to our outlook, net revenue in the third quarter matched our record quarterly performance despite a slowdown in economic recovery as labor and supply chain issues continued and the COVID-19 Delta variant spread across the United States. While these macro impacts were less severe than in previous waves of the pandemic, paying advertising locations decreased in August and September compared to July, as some multi-location advertisers in our restaurants, retail, and other categories paused their spend. As a result of these trends and continued macro uncertainty related to COVID-19, we expect fourth quarter net revenue will remain relatively flat, with the fourth quarter coming in between $265 million and $275 million. We now expect net revenue for the full year will be between $1.02 billion and $1.03 billion.
Turning to adjusted EBITDA, we continue to see attractive investment opportunities and plan to further increase our head count as we continue our hiring efforts in the fourth quarter across sales, product, and engineering. As a result, we anticipate expenses will increase sequentially and expect adjusted EBITDA will come in between $55 million and $65 million in the fourth quarter and between $233 million and $243 million for the full year. In closing, our third quarter results again demonstrated how the consistent execution of our strategic initiatives and structural improvements have transformed Yelp into a better business than ever before.
In addition to seeing substantial room for further recovery in our business categories most impacted by the pandemic, we believe that continuing to invest in our broad set of strategic opportunities will allow us to drive sustainable growth at attractive margins over the long term. With that, operator, please open up the line for questions.
Thank you. If you would like to ask a question, please press star followed by one on your telephone keypad. We ask that you keep to a maximum of one question and one follow-up. Should you have any further questions, please re-enter the queue by pressing star one. When preparing to ask your question, please ensure that your phone is unmuted locally. Our first question comes from Justin Patterson of KeyBanc. Justin, your line is open. Please go ahead.
Great. Thank you very much. You've made a lot of progress with non-term advertiser retention rates. As you look ahead, how much more room do you have to improve that metric, and what are the levers to do so? As that advertiser retention rate improves and the LTV increases, how do you think about reinvesting differently into the Yelp platform? Thank you.
Hi, Justin, this is Jeremy. Yeah, you know, we're really happy with how we've made a lot of progress with our retention rate. You know, going back to our theme that has been one of our major themes, which is delivering more value to advertisers, and the way that we do that has been, you know, through a variety of different mechanisms, leveraging product and engineering, but particularly our ad system. So when we better match advertisers, we're essentially creating inventory out of thin air. You think about, you know, someone that maybe does pool covers, like, they don't want a job that's digging a hole for a pool.
You know, the better that we can do on matching, the more value we're delivering per lead, and we believe that shows up in our retention rate. You know, there is a long pipeline of product improvements into that we have going into the ad system, as well as merchandising our ads. I guess another thing I would point out is that, you know, we have about 25% of the leads flowing through Yelp right now in the services category are monetized. That gives us a lot of room to continue driving that number up over time and capturing more value of the great down-funnel leads that are flowing through the system.
You know, there's a lot more work to do, but we're really happy with the progress that we've made thus far.
Thank you, Justin. Our next question comes from Cory Carpenter of J.P. Morgan. Please proceed, Cory.
Yeah, thanks for the questions. I had two, maybe one for you, Jeremy, one for Jed. Just you kind of spoke to it a little earlier around August and September and the Delta variant and the impact that had on paying ad locations and multi-location spend. Just curious, maybe if you could give us an update on, you know, how that's trended kind of in October and more recently as things have kind of improved, I think, since then. Then Jed, last quarter you talked about the need to catch up on sales hiring. Maybe if you could just give us an update there and then more broadly, just the state of the sales force today. Thanks.
Hi, Cory. I'll take the first part of that question. You know, absolutely, as we've seen in the past, you know, as virus case counts go up, you know, people tend to move around a little bit less, transact locally a little bit less. We do see those impacts show up. As far as, you know, the more recent trends, you know, I think it's just too early to call anything different. You know, the Delta's obviously still out there. I guess going back and looking at it historically through the pandemic, you know, we do see a pattern there, which is as case counts go up, people do less. As case counts go down, people feel safer.
They get out there pretty quick and return to, you know, their old patterns and things they wanna do, like go out to restaurants. You know, we really feel, you know, very confident about how things will play out, but, you know, that's the dynamic that exists today.
Great, Cory. I'll take that second part. In terms of the sales force, you know, we have made progress against that hiring shortfall and are kind of pleased the way we're trending right now. You know, compared to kind of Q2, we're definitely moving in the right direction, although not all the way there. But we continue to be very focused on that. In terms of overall on the sales force right now, you know, we've actually really benefited from, you know, our remote work posture. You know, it allows us to go out and find talent all across the country and not just in select markets.
We believe that also affects retention rates among employees as well, which is obviously a big lever in the equation. You know, in fact, if you look back right now, I think our retention rates within the sales force are better than they were in 2019. You know, we attribute a lot of that to the fact that we can go out and find great talent across the country. You know, we're right where we wanna be from a multi-loc perspective on hiring. Of course, when you take you know, kind of the long-term view, we're much less reliant on kind of the local sales force. We now have, you know, 45% of our revenue coming from both multi-loc and self-serve.
Self-serve grew, you know, 45% year-over-year, so continues to kind of really be a bright spot there. Overall, you know, we're pleased with our progress in catching up on the local sales side and believe that we're in a good position, you know, based on some of this distributed work environment. Great. Thank you.
Thank you, Cory. Our next question comes from Trevor Young of Barclays. Trevor, please go ahead.
Great. Thank you. First one on the comment from the letter that content's gonna be integrated in infotainment systems. Is that something that's gonna be bundled with like Android Auto or Apple CarPlay or certain apps therein? What do the economics of that look like? Is it, you know, per an install or an ongoing licensing fee? Just help us unpack that a little bit. Then on Request a Quote, it looks like requests slowed pretty markedly. I think it was up 10% year-over-year in the quarter versus 50% last quarter. What drove that slowdown? Was it just more difficult compares or something else? Were requests actually up quarter-over-quarter? Thank you.
Hi, Trevor. I can talk to these questions. First up, on the data licensing side, you know, we have had a strategy of getting our data out there for many years. You know, we obviously have very trusted local content that frankly is rare, and there's a lot of people that wanna tap into that valuable information. For some of these relationships, historically, we weren't really chasing revenue, trying to turn them into paid relationships. You know, a few years back, our strategy has shifted there, and we're seeing the benefits of that play out, where we're driving, you know, revenue, albeit small but fast-growing. It is an exciting area for us. You know, frankly, we're really amazed at the different ways that people are finding value with our data.
You mentioned, you know, in-car, where we're pretty excited about something like half the cars shipping next year in the U.S. are going to have Yelp data available in them. Then also, you know, things that are maybe less obvious, like sales intelligence for businesses that sell locally. We see a lot of different opportunities there, and we'll, you know, be certain to keep you posted on that. On the Request a Quote side, you know, we're quite pleased with where things are at. If you look at how Q3 performed relative to 2019, which is a little bit more normal of a baseline, you know, from an environment standpoint. We're actually up 25% year-over-year, is the comparison there.
That's been pretty consistent actually in the comparison to 2019 all year long. There is, you know, obviously funky stuff going on with the comps that are given what happened in 2020.
Got it. Steady comps on that two-year basis.
That's right.
Great. Thank you.
Thank you, Trevor. As a reminder, if you would like to ask a question, please press star followed by one on your telephone keypad now. Our next question comes from Dan Salmon of BMO Capital Markets. Please go ahead, Dan.
Hey, good afternoon, everyone. I just maybe wanted to follow up first on the questions on the sales force. It makes a lot of sense that the remote posture is helping you a lot. My question is, do you expect the sales force to get back to the same level as it was before? I don't know, I might have missed it in this note, but I think you'd said that it was up to 50% before, and you know, you wanted to keep it growing. Is getting it back to the same size still the goal or even bigger than that? I'd love to hear more on that first.
Second, there's been a lot of sensitivity around ad performance this quarter and things related in particular to Apple's privacy changes. I'd just be curious if any comments about that broadly across your business and maybe in particular an update on your Yelp Audiences product. Thanks.
Yeah. Hey, Dan. I'll take the first part. In terms of the sales force, yes, it is our goal to get back up to those levels of 50%. You know, as of now, that's about as far as we're gonna go. That being said, we're gonna always look at different ROI opportunities as, you know, conditions change. As of right now, that 50% mark is kind of what we're aiming for.
This is Jeremy. On your second question around ad performance, and I think more specifically we're honing in on changes like the IDFA in particular. You know, with respect to that, the vast majority of our ad revenue and ads that we deliver are on platform its really aren't affected by those privacy changes. You know, you did mention the Yelp Audiences platform, and you know, we have a really trusted brand, and so we're able to get the data that we need, the opt-ins that we need to continue to grow that business and be excited about it. It's a relatively new one for us. You know, not a huge revenue number today, but very fast growing, and we're quite excited about it.
It also gives us a chance to reach advertisers that maybe couldn't get onto the platform, you know, perhaps because of the type of ad units that they wanna run or, you know, they're a consumer brand, and they don't actually have a specific location that they wanna advertise on Yelp, but they wanna reach a really valuable audience. So, you know, there is an exciting business there and, you know, we're looking forward to continuing to grow that.
Great. Thank you both.
Thank you, Dan. Our next question comes from Jason Bazinet of Citigroup. Jason, please go ahead.
I just had a real simple question. The last couple quarters you guys have put up revenue numbers that have been a little bit better than your guide, but the flow through to EBITDA has been even larger. I guess my question is, can you just sort of elaborate on what's causing the higher flow through, you know, something larger than the revenue? Is that something that sort of has to reverse as we move to next year and your expenses sort of catch up, or is it more sustainable?
Hey, Jason. David here. A couple of dynamics that are at play around adjusted EBITDA. First of all, one of the things that we've seen with our focus on product and engineering is that when we do better on revenue, we do see that largely to almost entirely flowing through to the bottom line. We like that. That's part of the strategic shift that we've engaged in over the past couple years, and we obviously will continue to invest in product and engineering to drive that. That's the first piece on the revenue side. In terms of expenses themselves, what we did see in the third quarter somewhat similar to the second quarter is goodness across the board. One of the areas that has been especially good this year has been bad debt.
I do think that will normalize at some point here, but that has certainly been better than expectations, undoubtedly. In addition, we, as Jed was speaking to, we have been somewhat behind on hiring in our local sales team. That dynamic has certainly played out. We've been making progress against that, and I would just say in general, we are hiring not just in local sales, but also hiring to some degree in multi-loc and continuing to invest in hiring in R&D. What we do expect is those hires in the second half here will play out in 2022 with a higher expense base. Those are the factors that go into where things can head. Overall, we are pleased with the progress that we've made from an adjusted EBITDA perspective.
26% adjusted EBITDA margin in the third quarter record for us is another proof point for the margin potential of the business.
That's very helpful. Thank you.
Thank you, Jason. As a final reminder, if you have any questions on today's call, please press star followed by one on your telephone keypad now. We have no further questions registered, so this concludes the Yelp third quarter 2021 earnings call. Thank you for your participation. We hope you have a great rest of your day. You may now disconnect your lines.