Greetings, and welcome to the j2 Global first quarter 2016 earnings onference call. At this time, all participants are in a listen-only mode. A question- and- answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star zero on your telephone keypad. As a reminder, this conference is being recorded. I would now like to turn the conference over to your host, Mr. Scott Turicchi. Thank you, Mr. Turicchi. You may begin. He is the President of j2 Global.
Thank you and good afternoon. Welcome to j2 Global's investor conference call for the first fiscal quarter of 2016. As Tim just mentioned, I'm Scott Turicchi, the President and CFO of j2 Global, and with me today is Hemi Zucker, our Chief Executive Officer. Q1 2016 continued to provide outstanding operating results, which continue to validate our overall business strategy of operating in multiple business units while focusing on EBITDA and free cash flow generation and utilizing M&A to more rapidly build these businesses to scale. Many records were set for the first fiscal quarter, which we will detail in the presentation. As a result, our board has increased the quarterly dividend by $0.01 to $0.335 per share. We will use a presentation as a roadmap for today's call, a copy of which is available at our website.
When you launch the webcast, there's a button on the viewer on the right-hand side, which will allow you to expand the slides. Also, if you've not received a copy of the press release, you may access it through our corporate website at j2global.com/press. In addition, you can access the webcast from this site. After we complete the presentation, we will conduct a Q&A session. At that time, the operator will instruct you regarding the procedures for asking a question. However, at any time, you may email us questions at investor@j2global.com. Before we begin our prepared remarks, I'll read the safe harbor language. As you know, this call and the webcast does include forward-looking statements. Such statements may involve risks and uncertainties that would cause actual results to differ materially from the anticipated results.
Some of those risks and uncertainties include, but are not limited to, the risk factors that we have disclosed in our various SEC filings, including our 10-K filings, recent 10-Q filings, various proxy statements, and 8-K filings, as well as additional risk factors that we have included as part of the slideshow for this webcast. We refer you to discussions in those documents regarding safe harbor language, as well as forward-looking statements, and those are outlined on pages two and three of the presentation. If you now turn your attention to slide five, I'd like to highlight the accomplishments in the first quarter of 2016 from a financial standpoint. On a consolidated basis, j2 Global had slightly in excess of $200 million of revenue, approximately $87 million of consolidated EBITDA, I think most importantly, $60 million of free cash flow and adjusted EPS of $1.5 per share.
The free cash flow, in particular, was up a healthy 39% year-over-year. Revenues and EBITDA were up approximately 25% each. The EBITDA margin for the company expanded slightly to in excess of 43%. During the quarter, as previously announced, we completed six acquisitions, all of which were in the cloud segment, most of which actually were in the backup segment. A few highlights for the cloud business. Its revenue was $138 million, or up 17% year-over-year. Its EBITDA grew by $11 million or 19%. Our Cloud Connect or fax and voice business was up $4 million or 5% year-over-year, and our Cloud Services were up $16 million or 50%. Those include the backup business, email security, email marketing, and web hosting. The EBITDA margin for the cloud segment was 51% compared to 50% in Q1 of 2015.
Digital Media also had a stellar first quarter with revenues of $62 million, or up $19 million or 44% year-over-year, and an EBITDA expansion to 33% as compared to 32% in Q1 of 2015. I'd like you to turn to page seven, as we are introducing some additional information as part of this call, which you'll see on slide eight. As you know, we account for our business in two segments, the cloud segment and the media segment. We've now, in this presentation, taken the cloud segment and given you some additional information regarding various pieces of the cloud business. Most notably, we've broken out Cloud Connect, which is the fax and voice business, then have the Cloud Services, which I just mentioned included backup, email security, email marketing, and web hosting, then the patents. Those three elements together add up to the total cloud.
You'll see on slide eight, Q1 of 2015 and Q1 of 2016 are presented here, in the appendix, we give you the full fiscal years of 2011 through 2015. In all cases, these are reported on an adjusted non-GAAP basis using the current definitions that we've used for some time now. I would also note that there are certain historic shared personnel costs that are part of our Cloud Connect or fax and voice business that we have now broken out and allocated to the other Cloud Services to the extent they utilize certain marketing and finance services provided by Cloud Connect. We've also made various adjustments to the allocated personnel and corporate-related costs on a consistent basis for 2011 to 2015.
In the appendix, you'll see also the amount of capital investment made in each of these business units, both cumulative through 12/31/2010, then for each fiscal year thereafter. The capital investment specifically includes amounts spent on M&A, property and equipment, and intangibles. Turning to the quarter on slide eight. Our Cloud Connect business had a growth of about $4 million in revenue to $90.2 million, had 53% EBITDA margins or about $48 million in EBITDA. The slight decline in EBITDA margin from Q1 of 2015 to Q1 of 2016 has to do primarily with some increased marketing that we were able to do in Q1 of 2016, which Hemi will explain in greater detail as he goes through that segment, as well as certain transition services costs related to an M&A transaction.
Our other Cloud Services grew dramatically to $46.7 million of revenue, $21.3 million of EBITDA. Big increase in the EBITDA margin from the year-ago quarter from 33%-46%. Our patents had $1.1 million in revenue, about $400,000 in EBITDA, 35% EBITDA margin. Add it all up, the total cloud business had $138 million of revs, approximately $70 million in EBITDA or 51% EBITDA margin. It had an operating margin of 48.8%. As I mentioned, the Digital Media business showed strong growth of 44% on the top line to $62.4 million, had 33% EBITDA margins to slightly in excess of $20 million of EBITDA, had an operating margin for the quarter of $28.7 million. I would also note that these added up to $200.5 million of total revenue for j2 Global, $86.7 million of EBITDA, and $51.4 million of adjusted non-GAAP earnings or $1.05 per share.
Embedded within that is $21 million of amortization of intangibles, of which $13.8 million is allocated to the cloud business and $7.2 million is allocated to the media business. At this point, I will turn the presentation over to Hemi, who will walk you through in greater detail the performance of the various business units.
Thank you, Scott, good afternoon, everybody. Q1 was amazing strong quarter for us. We started with a very strong momentum, I'm very pleased to talk about it. As usual, I have two chapters. One is cloud business and one is media. Let's go to turn 10. When we talk about our cancel rate, our cancel rate holds in all-time historic low at 2.2%. To remind you, Q1 is usually our highest churn historically rate. I just looked before the earning call into the numbers, actually fax and voice churn reduced. What brought it to the 2.2% is the seasonality of some of our shoppers in the U.K. that buy gizmos or units or Christmas gift.
When it comes to renewal, usually in January, it's the time that we have some cancel, very happy to say that the cancel rate holds by 2.2% and strong low churn in fax and voice. Page 11, when I talk about our Cloud Connect, which is our fax and voice business. In our first quarter, our fax and voice revenue was $90 million, as Scott said, 5% quarter-over-quarter. Fax only out of it is $77 million, 5% versus last year quarter. This is led by our premium brand and by our corporate fax and by our international fax fee. Fax revenue represented in Q1 38% of the consolidated revenue of the company and represented 47% of the EBITDA. While fax revenue continued to our happiness to grow, its percentage of the business it is becoming smaller.
On the run rate, it's 37%, most likely will go to 36% as we go towards the end of the year. Our subscriber base on the Cloud Connect is 2.4 million, which is 3.5% year-over-year. We are very excited to finally be able not only to have mobile services presented through all the mobile apps out there, but actually we started to sell or what we call in-app selling, in-app signups on our both fax, eFax, and MyFax. Basically, the way it works is we started in Q1. You search on your app store, a fax product. We present you here on the side, you see the Android example, and you can sign up with your credit card or use your virtual wallet or email wallet or whatever wallet you have.
Basically, I'm very proud to say that now in May, we came up from the beginning of the year, 2,000 units per week, and we are getting those units in great cost of acquisition, and we are going to look forward towards the growth of this segment of our channel. We have acquired a company called Callstream towards the end of Q1. This is a company that resides in Birmingham, where we have our city number unit. We are combining the offices to scale up the margins. This business is in the U.K., and as I said, did not have a lot of impact in Q1, but will have more in Q2, and we're looking forward to continue to grow in this side of our voice business. Next page, 12, backup business. Our quarterly revenue in the backup business was $28 million.
Revenue grew 112%, and our EBITDA grew 180% to $14 million. We are really scaling up here and are reaching EBITDA of 50%, and how did we do it? First of all, we completed four acquisition in Q1 that include VaultLogix in Boston and three other small acquisition. Boston is now becoming the j2 capital of backup. We have LiveVault and we have VaultLogix. Together, they are $50 million of business, focused on mid-size companies and enterprises. We have a healthy acquisition pipeline, and our run rate revenue is already $120 million with 50% EBITDA, so I believe we can scale up even better than that. Next page 13, email security, or as we call it here, FuseMail. Revenue of FuseMail was $12.3 million, up 16% versus last year. Run rate revenue is $60 million. EBITDA is $4.4 million.
In j2 standard, 36% EBITDA is absolutely not optimized. We're optimizing it, and how are we optimizing it? We are consolidating our acquired companies by migrating them to one consolidated system. In the Nordics, we have bought, in Sweden, StaySecured. 99% of the StaySecured customers are already moved to the FuseMail platform. In Denmark, we are going to move most of the customer in Q2 to the FuseMail platform. Every time we move a customer from one platform to the other, we reduce the cost because we can shut the other platform and move it to one platform where we are more effective. Excel Micro is also a large division of our FuseMail entity or unit. Excel Micro offers solutions like McAfee and FuseMail, and other email security solutions.
I don't know if I talked about it the last earnings call, Intel decided to bring McAfee to its end of life by January 10th next year, we are helping in migrating those customers to various services, including our own service, FuseMail for McAfee. We are very happy with the progress we are doing it, and all those migration results for us better margins and improve EBITDA down the road. The M&A pipeline for this business and for the backup business continue to be healthy, and we're looking forward to acquire more competitors or invest more in both. Next page, I will talk about our Campaigner email marketing. This is page 14. Our revenue for the quarter was $6 million, which is 18% versus last quarter. Our run rate is 26.
How does it happen that with $6 million we go to 26? We have acquired a small company, called Mailout in January, and we acquired actually in April, so Q2, a company, or an asset of a company that's called WhatCounts. Together with those two added assets, our run rate is now 26%. The EBITDA of this unit is one of the highest in J2. Even though it's a small unit, it's very optimized and the EBITDA is north of 50% and continues to improve. Our team in Campaigner, which we're very proud of, won two awards, Stevie Award, one Gold Stevie Award for Head of Sales and one Bronze Stevie Award for the sales team. This is about our Campaigner, let me move now to the Digital Media.
As Scott said, our Digital Media had a phenomenal quarter, $62 million of revenue, which is 40% over last year quarter. EBITDA of $20 million, which is up 49% versus the same quarter last year. EBITDA margin also improved from 32%-33%. Our total multi-platform visits have been this quarter, 1.1 billion, which is 50% higher than last year. A very important thing here is we are trying all the time, and we are doing very well in the diversification of our revenue sources on the media business. As you know, our media business has three components. It has performance marketing, it has display and video, and licensing.
On the side of the video and display, where it was the beginning of this business, we know that the industry is suffering from headwinds, this is a universal issue, as more and more customers want to have guaranteed results and are less happy with just buying display and video. In spite of the headwinds, this segment of our business still succeed to grow 8% year-over-year, now it represent only 41% of our business, it was 54% on our business. The other segments that are more profitable and growing faster are the performance marketing that was up 95% versus last year. Now it represents almost half of our business. It was only 36% last quarter, the same. Licensing, which is up now by 59% versus Q1, representing 11% of our revenue, was 10%.
Licensing is one of the most profitable sides of our media business. Licensing is growing in all the places, but I would like to focus on Ookla. If you remember, we bought Ookla last year, which is a speed test, and we continue to see a very impressive adoption there. The app was installed on 50 million new devices in Q1, and all-time devices installation are at 186 million. We are by far the largest player in this market, and we are the largest crowd source of data for ISP and wireless carriers that enable them to see their performance. As a result, we sold 30 licensing deals in Q1, both of licenses when a customer can access our data or they're buying the rights to use the results.
It's marketing and advertising, for instance, they can say that I am the strongest ISP in Houston based on Ookla's speed test. Again, this is a demonstration of how our Ziff Davis unit is able to buy a business, improve it, scale it up, improve the profitability. We are very proud with our performance with Ziff Davis. Another element which is totally new, we didn't even have it last year, is our distribution of videos through Facebook. Besides what I told you about the 1.1 billion displays on Facebook, we have Where is the number? We have over 500 million videos that are not even counted in the 1.1 distributed through Facebook. We have another 250 million videos for YouTube. Both are not counted in our 1.1 views.
Basically here again, Ziff Davis is demonstrating how they can find and reinvent itself to keep its game on the highest profitability and growth. We are very happy with our Ziff Davis results. Let's go to the next page, and I talk a little bit about the products. We have several product launches that we have done in Q1. PC Magazine launched a business software index, basically allowing business owners to find SaaS solutions. We have there 770 vendors that are showing their profiles in 85 categories. IGN passed 7 million, actually 7.8 million YouTube subscribers on our network, which is 20% growth over last year. IGN Virtual Reality is now premiered on our channel, and you can both see 360-degree movies and learn about virtual reality.
Last but not least, we have launched a fully mobile responsive version of Geek.com, which basically optimizes all this information for all screen types and all desktop and tablets, et cetera. Before I hand it to Scott, I want to thank all our employees and everybody for this amazing Q1. Scott?
Thank you, Hemi. A couple of final comments before we turn it over to Q&A. On slide 19, we're reconfirming our 2016 guidance, which is for a range of revenues between $830 million and $860 million non-GAAP EPS between $4.70 a share and $5 a share. I would remind everybody that it is the company's philosophy, long-standing philosophy, that when we provide the guidance, which we release in conjunction with the Q4 call on an annual basis, we have ranges that are wide enough such that they are intended to capture all kinds of effects that may occur throughout the year, such that we continue to reaffirm that guidance. Even though this is a quarter which has outperformed our budget, because we believe we will still operate within this range, we reconfirm the range.
There have been instances in some years, where as we get later in the year, it becomes clear that one end of the range, historically it's been the top end, is not going to be supported, and at that time, we make adjustments. That is our philosophy on guidance, hence our reconfirmation of the 2016 guidance. Finally on slides 20 and following are the supplemental information, most of which is familiar to you because it includes the financial metrics of the company, the cloud and media metrics, the various GAAP to non-GAAP reconciliations. What I referenced at the beginning of the call, though, is slides 23 and 24, which gives you for five fiscal years, 2011 through 2015, a breakout of the cloud business between Cloud Connect, which is fax and voice, the other Cloud Services, and patents. The three of those combined constitute the cloud segment.
For informational purposes, you'll see how much capital has been invested cumulatively at the end of each fiscal year and how much capital was invested within each fiscal year. Those all total up, you can also see how much capital has been invested in j2 since inception, which is about $1.425 billion through 12/31/2015. With that, I will ask Tim to come back and instruct you on how to queue for questions.
Thank you. At this time, we will be conducting a question and answer session. If you would like to ask a question, please press star one on your telephone keypad. A confirmation tone will indicate your line is in the question queue, and you may press star two if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. One moment please while we poll for questions. Our first question comes from the line of Shyam Patil of SIG. Please proceed with your question.
Hi, guys. Thanks. It's Shyam. Thanks for the additional disclosure, congrats on the quarter. First question around M&A, Scott, if you could just talk a little bit about just how you guys think about kind of the deployment of cash toward M&A, what your hurdle rate is. If you look over the past five years, what's been your typical or average cash-on-cash return for a transaction? I have some follow-ups.
Okay. I'll give you some broad answers. If we refer to slides 23 and 24, you'll get some. It's not exactly on point to your question because these are sort of EBITDA to capital investment, the tax component is not taken into account. Sometimes that is difficult to allocate because we have different tax rates around the world. In terms of your broader base question, the goal has been and continues to remain that we target 20% cash-on-cash returns. Technically, it's actually 1,000 basis points over the free cash flow yield on our stock. Today, given the free cash flow generation, that would probably be in the 19% range. When the stock was higher, it would be a little bit less. We have historically rounded that both for internal as well as external purposes to just tell people it's 20%.
We gear our modeling and our acquisition purchase prices and our operational synergies around that metric. Obviously, there are strategic and other considerations that come into play. The sort of exception to that, you'll see this if you look at Digital Media, is when you go into a new space, and a new space can be defined as clearly in the case of Digital Media, a whole new category. It can also be, though, a new country or a new product set. When you do that, whatever that initial entree deal is, that will generally have a lower return than the 20% because there are no synergies with deal number one.
The premise there is that by getting into a new category, getting a platform and a team and expertise, be it in country or with a product set, that the follow-on acquisitions will then drive you on the cumulative investment made within that business unit to 20% or better. You'll see, we paid, if you remember, in Digital Media, $172 million for about $12 million or $13 million of EBITDA pro forma in 2012. That was the full fiscal year of their EBITDA. We paid about 13 times EBITDA. Even though there has been and continues to be good organic growth in that business, the real leverage has come from adding another $350 million of capital through other deals that then get synergized because the team and the platform are in place.
You'll see, even though it's a proxy, it starts at a non-meaningful rate of return on an EBITDA basis. Now as of 12/31, we're up to 18%, and that's a little biased because we bought companies at the end of 2015, which had either no or little contribution to Digital Media, yet they're in the capital investment as of 12/31. It's a biased high number on the capital investment, but not on the EBITDA. It's probably better to roll the analysis forward a fiscal year to look at the EBITDA generative characteristics. Clearly, you can see what Digital Media did in Q1, the kind of growth it had in EBITDA. You can extrapolate that out, adjust for the seasonality, and make your estimate of what that will look like for 2016. That remains the philosophy of the company.
The pipeline remains active on both the cloud side and the Digital Media side. I would say that over, it's probably been the case for the last year and a half, we've started to see, and we've acted on some deals that are somewhat larger in size than the traditional small tuck-in deals that were the sort of historical bread and butter of primarily the cloud business, and that trend continues. As we get bigger, we tend to see both larger situations, generally not gargantuan, but things that have $10 million, $20 million, $30 million, $40 million, $50 million, sometimes $100 million or more in revenue, generally not much larger than that are of interest to us. We have active dialogues going on right now. I'm optimistic for Q2, and then, as we enter July, we'll be putting out a press release on the acquisitions consummated during Q2.
Great. Thank you. Just a couple follow-ups on the points you made. What would you say is a typical timeframe or at least has been a typical timeframe to fully synergize acquisitions in terms of getting them to the optimized margins? You mentioned in your response just the difference between free cash flow and EBITDA from some of these acquisitions, the tax rate being one of them. Can you maybe talk about just the difference we have seen in the EBITDA and free cash flow from M&A and just how to think about that going forward?
Yeah. Tax rates are tricky because they are a consolidated element, we have a variety of tax rates around the world, and there are certain deductions and things that affect your cash tax rate, which can be more volatile than either your GAAP or non-GAAP tax rate. Now, if you look both historically and at the current quarter, you'll see that about two-thirds to 70% of our EBITDA converts to free cash flow. With all of the ins and the outs and all the variation in tax rates and whether you get R&D credit deductions that are bigger or smaller in some periods or others, there's about a two-thirds to 70% conversion in the aggregate of our EBITDA to free cash flow. I would start there. Then you had asked a different question or another question. Could you repeat that one for me? Shyam?
Sorry. I think you can hear me now. Just the typical timeframe it takes.
Timeframe. Yeah. It will vary. Now, the cloud side, I would say other than an entry acquisition into a new product set or geographic area where there's going to be really no concept of synergy, so take Web24 web hosting in Australia that we bought 18 months ago or so. If it is a follow-on transaction, depending upon the number of integrations that a business unit has and its own priorities, you're talking usually six months to nine months. Most of that integration, as Hemi mentioned on some of the deals done in Q1, deal with things like office consolidation, changing the sales and marketing strategy, maybe changing things in R&D because we've already got R&D teams. That can generally be done in six to nine months. There'll be some variations. If it's in the Cloud Connect business, you're moving telephone numbers amongst carriers.
If it's in the non-Cloud Connect or in the others, you're moving data. There will be some differences measured generally within a few months. The biggest distinction, though, is between the cloud business and its program of integration and the media business. Most of the media business' acquisitions play out over a longer timeframe because the real opportunity there is in expanding the revenue streams, getting more out of the traffic that we are buying when we buy that web property, and much less of the benefit comes from cost synergies. There are exceptions to that, like when we bought IGN a couple of years ago. It was a combination of cost synergies and revenue enhancements. Most of the properties of the deals that we have done, that one probably had the most cost synergies in it.
All of the other ones, the real value creation comes out of revenue expansion. Take Ookla, for example. When we bought Ookla, it was predominantly an advertising-based model where ads were being served while the test is being conducted, and that's very good business. We get paid for that. We maintain that to this day. However, we really saw the upside in that business, not in just tweaking the advertising model and getting more out of it, as good as that would be, but in invigorating a whole licensing stream around the data so that we knew that there would be entities interested in the data itself. We also knew the data would lend itself to providing the best of categories, either in certain regions or geographies.
As Hemi mentioned, in Q1, there were 30 licenses signed up out of Ookla because we have enough test data that we can award the best of, and if somebody wants to use that in their marketing, they pay us a license fee. In Q1 of 2016, we're talking now about five quarters after we bought Ookla, while the display advertising revenue has grown, the licensing revenue has now surpassed it, that trend is likely to continue. If we do it right on the media side, these things sometimes play out over a two-year timeframe. Hopefully, they never fully play themselves out. There's continued opportunity either in more advertising revenue as that piece evolves or licensing revenue.
Great. Thank you, congrats again.
Thank you.
Thank you.
Our next question comes from the line of James Breen of William Blair. Please proceed with your question.
Thanks for taking the question. Can you just talk about, you saw some pretty significant margin expansion year-over-year in the Cloud Services side, where do you feel that can go to from the 46% level now? Conversely to that, EBITDA margin was down a little bit year-over-year in the cloud business.
Yeah.
I think you said there were some costs that got pulled forward there, could you give us a little bit of color on that?
Sure. Couple of things. The Cloud Services being driven by the backup business, which as Hemi noted in the more detailed presentation on that business, has had both big growth in revenue and big growth in EBITDA. The big driver was the backup business, it was supplemented by also improvements, albeit because of the proportionality to a lesser extent of the email security business. Those are the two big drivers that caused the 13-point jump year-over-year in terms of the EBITDA margin. I think it's illustrative because as you know, one of the things that we've talked about is These businesses in the cloud that we are in, we believe at scale should be 50% EBITDA margin businesses or better, like Cloud Connect is.
The issue becomes that when we enter the space, oftentimes because of the asset or the assets we initially buy are small, they're nowhere near scale. It's building the business up to a scale where you can spread those costs over a larger revenue stream to get to those 50% EBITDA margins. I would say that, if you fractured apart the other Cloud Services, the backup business is basically there. The email security business is still about 10 points behind. The email marketing is a few points behind, and then the web hosting is very tiny, so it actually has a whole different margin structure. It's closer to the 25% EBITDA margin. Do you want to add something, Hemi?
Yes. Usually our backup business is something that is typically different. We don't do a lot of work at the back end of the customer. The customers that we have, they are backing up their systems to a certain infrastructure, which we don't touch. We focus only on the front end. Therefore, when you have to touch only the front end, it's faster. Then we improve the efficiency through the way we manage costs and the way we manage people. It's much faster. On other places, sometimes we have to touch both the front and the back end. It takes more time. Therefore, you see it. For instance, you asked about the Cloud Connect. Cloud Connect basically is, in the last year, we have made a lot of acquisition in France, those are a little bit slower to bring to the full effect.
Other than that, the business is doing extremely well.
Is that, you gave some of these new metrics on the cumulative investment and EBITDA over cumulative investment. On the Cloud Connect side, that ratio is very consistent in this sort of low to mid 40% range.
Yes.
On the Cloud Services side, it's been coming down, but it's a little bit more volatile. Is that the reasoning there?
Well, in the very early years, you're almost at the beginning when you look at 2011. There's really not enough investment there, so it looks, I'd say, abnormally good. As we have accelerated the investment, yes, it will come down because we've done both of what I said earlier. There's been extension into different product areas through acquisition, but also different geographies. It should start to build back up over time. That's why cutting it off at any endpoint doesn't give you the full picture. For example, the full expense last year of LiveVault and SugarSync is in the cumulative investment, both for the year and cumulatively for our Cloud S ervices. We only have three months of benefit of revenue and EBITDA from LiveVault and about nine months of revenue and benefit from SugarSync.
You really got to roll forward another fiscal year to get the full benefit of that EBITDA, both from a timing standpoint and also from an integration and synergy standpoint.
Okay.
Does that make sense?
Sorry.
I want to go back to, you asked about Cloud Connect.
Yeah.
As I mentioned in the earlier comments, couple of points. One is Cloud Connect usually has its lowest EBITDA margin in Q1, but in terms of the decline in margin year-over-year, the two big pieces were, we were able, and I don't think Hemi did address it, but there were sales and marketing programs that met our criteria in Q1 that we allowed as a result, the Cloud Connect business to go over its budget. Because our philosophy is, if you can find marketing programs that are within our CPA parameters, you should spend that incremental money. The problem is when you do that, what happens is you've spent the money and expensed it in a given quarter, but the revenue benefit comes really one quarter later, particularly if what is being sold is a 30-day free product.
That was one element, and the other element had to do with a drag from Callstream that we bought during Q1. We had about one month of revenue and cost, and that is an acquisition in the voice business, Cloud Connect side, that is under a transition services agreement. It is somewhat of a lower margin business to begin with than the rest of Cloud Connect, but it also has a drag from the TSA until integration's complete.
I guess that would imply to some extent that your organic growth within Cloud Connect would improve into the second and third quarter because of the marketing success you had in the first quarter?
Yes.
Yes.
Also, the TSA will be over.
It'll help on the margins, right?
We will finish to do the integration of these three French assets that we did. We are still optimizing that. All this optimization is moving to the right direction.
Okay. Just lastly, on the Digital Media traffic side, pretty good jump year-over-year in visits, a pretty significant jump year-over-year on page views. You didn't do a lot of M&A in 2015 in that space. Just sort of wondering what's driving that.
The shift from things that are less dependent on views, that are more dependent on performance. We have a business that is delivering B2B services. They are not so much tied to visits, they are more tied to delivery of a lead.
You have two other things going on, one counted and one not. You have an increase, and this would be more way the IGN of video views that are part of our owned and operated and would count as both visits and page views. As Hemi referenced earlier, you have video views in particular that are actually not part of our metrics. In the case of Facebook, they're also historically not monetized. Something that is interesting and that we're excited about is that beginning now in Q2, Facebook is permitting monetization. We have 500 million video views. They're not in the visit or page view counts, and they generated no revenue in historic periods. As we go forward, those become now monetizable revenue opportunities. We don't know the magnitude of that revenue stream.
There will be things that we need to discover over the next two to three quarters, these other environments where we can display our content become incremental monetization opportunities for us.
Yeah. Facebook, for instance, the beginning of what we did in the last quarter too, is basically to get more likes. You get more likes, you get more visitors, and now you can monetize it. We're very pleased with it. To answer the other part, views and visits, while very important, are no longer the entire business. I hope I answered your question.
This becomes an issue, by the way, when you look at third-party metrics, is not all of the areas in which we're able to monetize traffic are able to be picked up or included by these third-party traffic monitoring sites. The Comscores of the world, the Alexas of the world, they all have their own algorithms by which they try to measure traffic, but they are imperfect. We know that some of these areas, like the Snapchats, where we are starting to monetize, that's a program we began in the third quarter of last year, they're not being picked up.
Salsify, which is a sizable business, has nothing to do with views.
Okay.
On our lead generation.
On the lead generation, yes.
Okay, I just have one more, last one.
Sure.
Performance marketing was up a lot year-over-year to 49% of revenue from 36%. What's your target there? What would you like to get that to? Is 49% the right number, or are you trying to get that higher?
We are focused on profitability, I believe that we can continue to get better in it, but the real target is to make more money.
Capitalist.
Yeah.
I think.
I want to be politically correct.
Well, I think what you're going to see over time, not necessarily in the next two to three quarters, but I think if you look out a couple of years, given both the focus of our media management team and the assets that we have, and this assumes we don't do any further M&A, so it doesn't change the mix. I think you're going to see more licensing revenue as a percent of the total because it's got higher growth. There are some additional opportunities and monetization efforts within the core properties that we have today. I think clearly performance-based marketing has and will continue to be a focus, and there are additional opportunities there, both on the B2B side and the B2C side.
I think you've got a display business that is not small in our tech and games area, display and video, that with a certain level of visits and page views, will have a level of revenue that should be consistent with some growth in it. It will probably go down somewhat as a percentage of the total because of performance-based marketing and licensing growing faster.
Let me say it another way. We have very strong content business. This content business basically is helping people to decide what they want to buy. People today, every time they buy, they go around. They do some research. With this research, we can point them to places that then they click. Now we are being paid for performance because we brought to them an interested buyer that's already researched and ready to buy, and clicking directly into their selling side of those vendors. All this combination of being strong in content and being, in certain aspects of the market, we are the leaders.
We talked about Ookla or PC Magazine. All this combination of leadership in content plus the ability to deliver interested, relevant, ready-to-buy customers into their selling website with a combination of Offers.com that we bought that also offer a coupon that makes you not only what you want to buy, we can also offer it to you now that you say that you like it with the right discount. All this is a very powerful position. This is why we have a very strong media business with very high EBITDA.
Great. Thank you.
You're welcome.
Our next question comes from the line of Greg Burns of Sidoti & Company. Please proceed with your question.
Good afternoon. In the Digital Media business, the EBITDA margins are up year-over-year, but if I look relative to the second quarter or the third quarter, down somewhat from there from last year relative to the revenue scale from this quarter. I was wondering if there's something, change in the mix or why that-
Yes
we saw the margin contract a little bit here.
You have a different mix in revenue, particularly as you move from Q4 to Q1. In Q4 to Q1, you have in Q4 incremental display in video advertising revenue that comes in at very high marginal margin that drops off as you enter Q1.
Yes, Greg, if you can realize or visualize this business, it's a business that has almost fixed cost. Once you pass a certain threshold, it goes all the way to the bottom line. We pass the revenue, and usually Q4 is very high, while cost is maintained the same, it drops more to the bottom line.
Your mix of revenues changes from quarter to quarter.
Yeah.
Okay.
Well, that's why you have to look at the margin in the same fiscal quarter, Q1 to Q1, and not compare it to a different quarter, even though there might have been the same level of revenue, because it's likely that the mix of revenue is different.
You see, we are catering to technology, PCs, and everything. Strong in the last quarter. Everybody wants to buy towards the end of the year. Games, the same. Men lifestyle. Everything that we do is geared towards the end of the year when we have even the carriers, they want to do this year special. Everything is geared towards the end of the year when we basically have much stronger, and that's one of the challenges of forecasting how our year is going to end up because our fourth quarter, how much was the fourth quarter last year percentage of total years, Scott?
Well, about 30% of revenue and 40-some% of EBITDA.
Right. Instead of 25%, 30%. That's the challenge, and that's also the upside of this business.
Okay. If I look at the last year as a measure against this year, the first quarter is typically the lowest margin quarter for media, and then it builds up from there?
Yes.
Okay. Again, in terms of the revenue came in much stronger than I was looking for on the quarter on the media side. Is that a good baseline to base the balance of the year off of?
Look, it was a strong quarter. I will tell you that it beat both our internal budgets. It beat our own organic growth rate sort of expectation. I understand you have a different issue than I do. I've got a range for the year, as I say, we're not changing the range, even though we might be shifting within the range. I think if you took the Q1 results where everything went almost perfectly and extrapolate that out, that could lead you to a conclusion that is somewhat aggressive.
Okay. Fair enough. I know this isn't the way you look at the business, but I think it's something investors care about. Could you just talk to the organic growth rate for 2015 for the business, maybe, what you view the organic growth rate of the business segments to be?
I can give it to you for Q1 of 2016 versus Q1 of 2015.
Okay.
The media business was a low double-digit organic growth rate, which is also where it was in Q4. The Cloud Connect business was about 1%, the Cloud Services was also about 1%. Going back to 2015, by the way, that's in U.S. dollars. It's not a huge issue. We have about a one-point currency headwind in Q1 of 2016 versus Q1 of 2015.
It's only $1 million, yeah.
About $2.5 million, it's a little over 1%. 2015, I know that there were some analysts who did some work on the various pro formas and disclosure in the Ks, came up with an aggregate growth rate in 2015 in US dollars of about 2%-3%. In 2015, we had a 2% FX headwind that you would add to it if you want to look at it in constant dollars. It would be a little bit higher growth rate for the media and lower for the cloud business.
Yes. I also try to predict this question in the answer. The smaller units are growing faster organically than the larger one, and the reason is because they have less churn to cover for, but all of them are growing organically.
Okay. Lastly, maybe give you a chance to publicly comment on the patent expirations, how you view your patent portfolio and relative to your Connect business.
Yeah. Excellent question.
Well, I'd say a few things about the patents. First of all, we have a very robust portfolio. We've got about 200 patents, of which about 130 are in the U.S. They relate predominantly to the cloud business, and most of them have applicability to the Cloud Connect business, including the fax business. Historically, for the portfolio we own, including patents that have already expired, we have about 125 companies that have taken a license. We have patents that extend out to 2032, most specifically in the fax space, and I think they're interesting ones because they cover the outbound portion of fax to email. Some of those patents have been actually recently asserted against some of the outstanding litigants that we have, because as you know, these patent cases tend to go on for years.
You'll find in our K and our Q, a few cases that have been around for a while. We have now added additional claims to those cases, and specifically on some of the patents I'm referencing now that have elongated expirations and deal with the outbound sending. I would also say this, and I know people have commented, they put undue emphasis on the patents. We are big believers in intellectual property. You can see in the chart here, we've invested $70 million over the year in acquiring IP, developing it internally, et cetera. It's important. We think it's an important element to our business. We also don't believe it is a seminal piece or the seminal piece. Obviously, the SaaS and cloud space is not like a drug company, so others are in all of the spaces that we are in today.
As I mentioned, a number of companies have a license from us, but there's others who don't, hence the reason for pursuing them either with litigation or in trying to reach a settlement through a licensing program. What I would say is that, when you compete in a space, it's nice to have the patents, and it might marginally change the cost of doing business for someone, because either they take a license and they got to pay you a fee, or they litigate with you and they've got those costs. The real day in and day out benefit and ability to compete against third parties is about your operational focus and excellence. In the Cloud Connect business, it's the fact we've been doing it for the better part of 20 years. It's the fact that we have very strong brands, both regionally and globally.
It's the fact we have millions of telephone numbers around the world on a very cost-effective basis, which is hard to come by. It's the fact that we have specific programs to target customer acquisition on a disciplined basis in terms of cost per acquisition for each sub-segment of the market.
That's the real benefit. The patents are nice. They're an added increment, if you don't have those other things, the patents are not going to save you or protect you.
Yes. To add to it, every large player that we are aware of or mentioned in any of those lists is already licensed with us, one of those 125 companies that did. Anybody new that wants to enter the space, it is not very expensive to license it. That's not a barrier.
We'd like to. You saw our patent license revenue is only $1 million a quarter in the last quarter or so.
Yeah. Greg.
We're open for more licenses for those that are out there.
Greg, if you want to start to compete with us, I'll get you a plan. It's not so expensive.
All right. All right, thank you.
Okay.
Our next question comes from the line of Rishi Jaluria of JMP Securities.
Hey, thanks for taking my question, guys. Most of my questions have been answered, just a couple quick ones.
Sure.
On the Cloud Connect side of the business, you discussed on the call about the mobile sign-ups you've seen. What sort of revenue contribution do you think you can see from mobile, maybe not in the near term, but in the medium term?
We are selling the product for the same price of the website, $16.95 for eFax, I believe it's 10-
$9.95 for MyFax.
Yeah, around the $10-
$10
for MyFax. We are selling at the same prices. We are giving very similar, one month free or not. Usually, actually, there's a free trial, and then pricing is the same. Long story short, pricing is the same. Deliverability is a little bit different. People that use it only on the mobile are more exposed to the ability to sign the documents and there are some interesting features that are easier to use on the mobile. Basically, the pricing is the same. Did I answer you, Rishi?
Yeah. No, that's helpful.
Call it a day. In terms of the revenue contribution against all the sign-ups we do in digital fax, it's small, but it's encouraging, both in terms of in the last probably six, seven months since we launched it, even a little bit less.
No, we launched it.
In December.
Right. We tried last year.
Right.
We had free, paid just in the beginning of this year. It is growing.
It's ramping sequentially.
Right
week to week.
Right.
That's what's encouraging. I think that.
We started only with the Android. Now we wrote in the iOS, and we can go into other brands, other countries. It's U.S. only.
I think the other thing that's interesting about it, even though the revenue is de minimis today against the base of the digital fax business, I'm sure it's counterintuitive to a lot of people thinking, "Well, if I've got a mobile device, why would I either be having fax as a service or certainly engaging and signing up through a mobile device?" That's exactly what we're seeing happening. I think it'll be a while before it would be millions of dollars in incremental revenue to eFax. If it keeps accumulating each week over the remaining portion of this year, it will start to have some impact.
Okay, great. On the Mail Security side of things, you talked about the consolidation of data centers, just to kind of get a little bit of future cost savings. If my math's correct, year-over-year, you saw something like a 1,300 basis points increase in EBITDA margins. If you're talking about future cost savings, where could margins in this segment go from here?
Very good question.
You mean for Cloud as a whole?
No, only for Email Security.
For Email Security.
FuseMail, right?
Yeah, Email Security.
Yes. Okay.
Email Security, okay.
FuseMail is a business that has several elements. We have Indoor Nordics, Comendo, and StaySecured. Comendo was a public company that we acquired in Denmark in the end of 2014, I think. There was a question before about how time it takes to integrate. Usually, we try, if the integration is slow, we are very careful that it will be reflected in the lower price of acquisition. This was an example of a company that didn't pay all a lot, knowing that the integration will take longer time. That's one part of the business. The largest part of the business is Excel Micro, which is 20, I think, $25 million out of the 40, which is basically, am I right, Scott? Sounds about right. Right. Which is basically licensing of various provider of cloud backup. Largest would be McAfee.
Second largest probably is us, our own product.
Cloud security. You said cloud backup.
Oh, sorry. Email security, anti-spam, anti-virus. Basically, the more we migrate from foreign and different system into ours, the higher is the EBITDA. The cost of us providing the service from our own system is less than half of what we would pay McAfee. As McAfee is announcing end of life, there are less choices in the market. People are buying from us, the EBITDA increases. I think that we should have Q4 at over 40%, and depends on the next acquisition, but if we don't acquire, it should grow organically, naturally, to 45%. You have to remember also, when you do migration, you have to keep resources to serve the old and the new system, and you have staff that is busy in migration. Once it stabilize, there is a lot there, synergy out of that.
45%, I think is easy to achieve, unless we will do acquisition that will throw us again into additional work of integration. Did I answer you, Rishi?
Yep, absolutely. Thanks a lot, guys, and congrats on the quarter.
Thank you.
All the best.
There are no further questions at this time. I would like to turn the floor back to management for closing remarks.
Okay. Thank you very much for your time and attention today, for listening in the Q1 2016 earnings call. We will have a press release out shortly announcing a series of conferences that we'll be presenting at over the next several weeks, primarily on the East Coast and the Midwest, although there's also one here in California. I believe there are four of them. Look for that. If you happen to be in one of those regions and would like a follow-up in the form of a one-on-one, let us know. We look forward to speaking to you again to report Q2 results in early August. Thank you.
This concludes today's teleconference. Thank you for your participation. You may disconnect your lines at this time.